Content Marketing in 2021: The Definitive Guide
We live in a world where it’s getting very difficult to differentiate noise from information especially online. Brands are producing more content than they did before. Consumers have multiple devices and an endless number of channels to consume content. As marketers, our task is to make sure that content creates value both for the brand as well as the consumer. If marketing is a relay race, consider content marketing to be the baton. Content Marketing is a marketing approach to making & distributing relevant content to a defined audience with the aim of achieving a desirable action. It focuses on building a relationship and loyalty by providing worth to its readers. Doesn’t it sound interesting to you? Here is a definitive guide of content marketing 2021 with unique perspectives from some of the leading brands in the world. What is Content Marketing? This is the process of creating and sharing online materials (such as videos, blogs, and social media posts) that do not intend to promote a brand but it is intended to stimulate an interest in its product and services. Why is Content Marketing Important? It is a method of designing, creating, distributing, sharing, and publishing content to reach your target audience. It will boost factors like brand awareness, sales, reach, interactions, and loyalty. Now let’s look at the various types of content marketing. Types of Content Marketing There are many types of content marketing that you simply might prefer to incorporate in your strategy — here are some of the most common: 1. Social Media Content Marketing With over 3.6 billion world social media users, it’s easy to grasp why such a lot of businesses invest in social media marketing. There are a variety of platforms (e.g. Facebook, Instagram, Twitter, LinkedIn, Snapchat) to work with and a number of other ways in which you’ll produce and share content on each of them (e.g. photos, live videos, pre-recorded videos, stories). 2. Infographic Content Promoting Infographics display content, information, and data in an easy-to-understand, graphic format. With a mix of simple wording, short statements, and clear pictures, infographics are fantastic ways to effectively communicate your content. They work well if you’re attempting to distill an academic and/ or complicated topic down so all audience members can understand it. 3. Journal Content Promoting Blogs are a strong variety of inward content and permit tons of creative thinking in terms of their purpose and topic. With a blog, you’ll do things like promoting different internal and external content and journal articles via links, add social share buttons, and incorporate product data. 4. Podcast Content Marketing According to Pulse Nigeria in 2021, podcasts became really mainstream and influential to the global pop culture in 2015. The survey found that forty-ninth of 18-40year-olds within the Nigerians had listened to a podcast during the last month, with a median of six listening hours per week. For this reason, several businesses and media shops have begun making and sharing their own podcasts. Podcasts yield plenty of power as they’ll be regarding any topic of selection. to boot, you identify alternative factors associated with the podcast like the cadence of episodes, who’s on the podcast, wherever you advertise the podcast, and the way long episodes square measure. 5. Video Content Marketing According to Wyzowl’s analysis, sixty-nine of customers say they like to find out a few brand’s products or services through video. to boot, video selling will boost conversions, improve ROI, and assist you to build relationships with audience members. you will like better to share your video content on social media platforms, landing pages, or on a marketer’s site. 6. Paid Ad Content Promoting Paid ads will assist you to reach a broad audience and permit you to position yourself all told of the places you would like to be seen — paid ads are particularly helpful once paired with incoming promoting. There are several places you’ll be able to share paid ads together with on social media, landing pages, banners, and sponsored content. What are examples of content marketing? This process includes things like educational articles, e-books, videos, entertainment, and webinars that answer peoples questions and provide them with an alternative. It’s the best way to turn your product, no matter how common, into something that is not like everyone else’s. How much should I spend on content marketing? The most successful organizations spend closer to 40 percent of their total marketing budget on content strategy. Those with a relatively mature hold on content marketing spend about one-third of their budget on content. What are the best content marketing trends for 2021? Here are the seven biggest content marketing trends you need to know about going into next year: 1. Building content communities The biggest content selling trend to undertake in 2021 isn’t a surprise. With the increase of Slack communities across the school and also they specialize in personalization in selling throughout the pandemic, building communities has been a push for selling groups all year. However, building communities specifically around content sharing and creation can permit selling groups to still expand their reach, even with fewer resources. Expanding your reach is nice for whole awareness—and, of course, your metrics—but that sort of inclusion is additionally smart for fostering a way of the community together with your audience, too. Masooma Memon, a SaaS content vendor, expects this comprehensive community feels to own a positive impact on audience engagement. “Whether it’s content for social, your blog, or a webinar, it’s attending to continue specializing in creating your audience desire a community,” she says. “Folks love this sense of community happiness. It makes them feel valued, therefore this trend ought to continue discovering pace.” 2. Going live video and webinars With events out of play this year, video and webinar content has been even a lot of important and it does not deed. “My guess is video selling, as well as the boom in live video, can still grow in 2021,” Masooma predicts. However, it’s not
Facebook Live: The Definitive Guide
Facebook Live is a real-time social video streaming platform. Have you found it difficult to set up Facebook Live in recent times? I would help you discover how to use this Facebook feature well. This Facebook feature can trace its roots all the way back to 2010, once it had been accessible solely to Facebook itself for broadcasting its conferences. It became accessible to celebrities in December 2015 and was created public to any or all in April. Therefore, if you’re not using it now, it’s probably time to at least give it a try. Luckily for you, we’ve prepared this Definitive Guide to Facebook Live to assist you on your way to paradise. This Facebook unique feature is the latest development in Facebook’s continuous transformation from its humble text-based origins to a visible content distribution system. Facebook Live may be a period video sharing platform that enables you to record and broadcast live video to your followers. Facebook is late to the live-streaming game, compared to older live-streaming platforms like a periscope. However, it will have one ace up its sleeve: its social graph. Is Facebook Live Actually Live? This Facebook feature is a live video streaming feature Facebook that allows you to broadcast a live video out to your audience through your company page or personal profile. Facebook Live was released in April of 2016, and while many marketers are still getting their heads around it, the ones who are using it seem to be. How To Use this feature Effectively 1. Go swallow a powerful affiliation:- Ensure your broadcast is as clear, high-resolution, and stable as possible. 2. Engage with your audience:-We rate content that sparks conversations and purposeful interactions between real folks. Videos that inspire friend-to-friend or person-to-person interactions tend to urge a lot of distribution. Actively responding and moderating comments throughout your Live broadcast will play a very important role in fostering such conversations and interactions. Some techniques to drive healthy engagement include: 3. Broadcast for longer periods of time to reach more people:- Facebook proritize longer videos (3 min +) that urge individuals to continue watching. For Live broadcasts, the longer you’re Live, a lot of seemingly individuals area unit to get and invite their friends on Facebook to observe the video. You will be able to keep live for up to eight hours once broadcasting over the Live API with AN encoder! 4. Tell people ahead of time when you’re going to broadcast:- Build anticipation by rental individuals recognize once you will be broadcasting live. You should factor in programming your broadcast if you’re exploiting a streaming software package or AN encoder to go Live. 5. Be artistic and go Live often!:-Try differing types of broadcasts – and go live often – to stay your audience engaged. Attempt totally different phone or camera orientations, broadcast durations, and formats to examine what works best for you. Use insights obtainable in creator studio to judge totally different approaches. What are the rules for this feature ? This feature must not be used to mislead users that specific footage is happening in a particular locale when it is not. All pre-recorded content contained in a broadcast streamed to Facebook Live must be clearly marked as pre-recorded. Can Facebook Live See Me? This feature is a gift for broadcasters looking to grow their audience, but don’t count on getting familiar with all your viewers. That’s because this feature does not disclose the personal information of your viewers unless they are your Facebook friends. This may seem strange for a social network dedicated to making “the world more open and connected”. However, privacy concerns may place limitations on what information is publicly available. Can You See Who Watched Your Facebook Live Video? What happens during Facebook Live? Can you see who views your Live session? During the Facebook Live video, you can see who’s watching your Facebook Live and anyone who interacts with you on the video. If you’re friends with them on Facebook, you’ll be notified when they start watching your video, and if you’re not friends, you will see when they interact with the video (that is, when they like and/or comment). While everything appears to be easy throughout Facebook Live, the challenges begin when your Facebook Live video has ended. Whereas you’re ready to publish the video for later viewing and interaction, What specifically happens when the video has ended? After your Facebook Live video has ended, you won’t be ready to see specifically viewed your video throughout its live broadcast. you’ll be able to see statistics and numbers – like what percentage views it got, however long the video was viewed for, wherever your viewers are from, however recent they’re, what gender they’re, etc. – however, you won’t be ready to see individual names. Unless you have an elephant memory and you remember everyone who joined the video during its live broadcast, or you have a team of minions jotting down all the names, there’s no way of knowing who specifically viewed your video. But if you actually need to check as several individual viewers when the video has complete, be good regarding it and have them move. raise queries, evoke their feedback or opinions, something that may get them to comment and interact with the video. Some influencers do a Q&A session on Facebook Live as a result of its very effectiveness. Also, if the explanation you’re inquisitive about this can be that you just don’t need your video to achieve a particular audience, you can change that in the video settings. How will this Facebook feature work ? This feature may be a gift for broadcasters wanting to grow their audience, however, do not reckon to obtain conversant in all of your viewers. that is as a result of Facebook Live doesn’t disclose personal data of your viewers unless they’re your Facebook friends. What is the best resolution for Facebook Live? 1920×1080 Here are the video format guidelines recommended for Facebook
Top 10 Online Jobs In Nigeria For Students And Freelancers
Looking for extra money to help you support yourself while studying is not such a bad idea. When students go job hunting, they’re always ridiculed or marred for being inexperienced. If you’ve ever had this terrible experience, you can stop regretting it. Virtual jobs have received a great boost. Research shows that businesses lose $600 billion a year to workplace distractions and that remote workers are 35% to 40% more productive than their in-office counterparts. Hence, more companies and professionals are looking to hire virtual workers. So, it’s no longer difficult to access top job opportunities anymore. And to make it easier, you will discover the top online jobs in Nigeria for students and freelancers. 1. Online Tutor All students don’t have the same assimilation strength in learning. While some students understand a subject after they teach it, others understand immediately after the class, and others understand after they’ve been taken through a second lesson. With parents keen on ensuring their kids remain up to speed with learning and information, they remain highly interested in finding the right online tutors to help their kids learn faster and perform better. And you can be an online tutor even as a student. Since online tutors basically teach subjects they’ve understood and passed through, turning the wheel of their mental knowledge isn’t so much of a problem – you only require a little research again. You will get well paid to teach from your dorm as this remains one of the top online jobs in Nigeria for students and freelancers. 2. Personal Trainer Training oneself to perform optimally demands that the physical and mental health of the individual remains at a high level. Of course, there are many tactics and training patterns the individual can adopt, however, a personal trainer can help them improve faster in less time. Personal trainers assess their customers’ bodily strengths and weaknesses and create customized workout plans. They provide physical and mental guidance and monitor customers’ progress regularly. They also guard against their customers getting injured during a session. If you love exercise, you can easily venture into this profession and start working with a lot of clients (you don’t need a gym as some of them would prefer home service). 3. Virtual Assistant Many business professionals have a lot of duties and events to attend, hence, they need help with putting their schedule together while they make other preparations. Most of these professionals work from home, so they don’t have an office space wherein they can gather people. As a virtual assistant, you will offer administrative services to clients from a remote location, usually a home office. Typical tasks a virtual assistant might perform include scheduling appointments, making phone calls, making travel arrangements, and managing email accounts. This is one of the top online jobs in Nigeria for students who have their education to pursue and freelancers who want the liberty to go after many jobs simultaneously. 4. Online Recruiter Many companies are too busy organizing themselves by building the right corporate culture and company values to help them achieve their set goals. So, they outsource certain responsibilities that deal with recruitment to a group of professionals popularly known as virtual recruiters. Virtual Recruiter’s work descriptions comprise writing clear job descriptions, posting them online, sourcing and screening potential candidates, communicating with the Manager and staff, reviewing job requirements, interviewing, assisting with onboarding, and helping with any other recruitment process. To become a virtual recruiter, you need to hold expert knowledge of recruitment processes, questioning tactics, and candidate filtering. 5. Email Marketer According to Statista, about 316.9 billion emails are sent and received daily among individuals. Further projections show that this number will increase to about 376.4 billion in 2025. If there’s a huge number of interactions moving through emails, then it’s worth attention. Companies, personal brands, affiliate marketers, and their likes use emails to engage with their audience on a personal level. Unlike any other communication tool, email allows these professionals to have a one-on-one interaction with a customer or lead. But everyone isn’t good at crafting emails as your subject line, and the first line of the paragraph must be sticky enough to keep the reader scrolling. Mastering the technique is easy for a student who desires to become an email marketer, which is one top online skill in high demand. 6. Freelance Writer Writing is still the highest form of interaction that people use on the online and offline space. If not for writing, you wouldn’t have the privilege of reading this article. It might have come in form of a podcast which might have given a different feel entirely. Writing takes on different forms as some of them are content writing, storytelling, UX writing, script writing and a lot more. Mastering writing isn’t so much of a challenge as basic academic training gives you the right foundation to build and harness this skill. Freelance writers will remain in demand in today’s marketplace. Journals, magazines, blogs, and working professionals will always need writers to help them with certain activities. 7. Resume Writer Resume writing is another one of the top online jobs in Nigeria for students and freelancers. It’s obvious that to work in a standard corporate environment, everyone to possess a resume to get through the application stage. And truthfully, only a few people can prepare a resume well. As a student, you can learn how this works as there are many experiences of students who ventured into this path and started making huge bucks for themselves. To be a good resume writer, you need to study the processes involved in creating a good resume. Of course, majority of the information you will need is online, hence you don’t need to attend a unique course to get acquainted with the process. 8. Transcriptionist A transcriptionist is a professional typist who listens to recorded or live audio files and converts them into text format from what they hear. These professionals offer their services to medical, legal, and general transcription industries whenever they are
Top 10 Logistics Companies In Nigeria 2021
Logistics business is tough. There are a lot of moving parts, and if you don’t know how to manage processes and a team, you might not stand for too long. In Nigeria, certain logistics companies have improved the outlook that people initially had about these companies. According to Research and Markets, “the global logistics market was worth 10.32 Billion USD in 2017 and it is estimated to grow to 12.68 Billion USD by 2023 with a CAGR (compound annual growth rate) of 3.49% between 2017 and 2023.” Hence, this article will expose you to the top logistics companies in Nigeria. In between the lines, you will get to know why they are preferred and respected in their industry. 1. GEx Logistics GEx Logistics is a company with a service that delivers packages especially for e-retailers and online platforms. They have built a strong reputation for providing first Class, cost-efficient logistics solutions to all their clients. They tailor all their services to meet all their clients’ needs and satisfaction. And they attribute all this to their technological system. All their customers and merchants use their website, mobile apps, and APIs to better their services. GEx Logistics fully operates a network of delivery champions, serving thousands of users and businesses with the goal to become the top on-demand hyper-local fulfillment service company in Nigeria. Using the shipping rate calculator, you can get a quote on the good you want to ship; making it easier for you to budget accurately for it. You can track your goods using a tracking number and you can use either payment on delivery or credit/debit card payment. 2. MDS Logistics MDS Logistics fosters client relationships by inquiring and building serious knowledge of the customer’s approach to business and how they seek to achieve some of the set goals. They strongly believe in hitting everything with a single strike. Every day, they link manufacturers with many customers in over 400 cities and villages connected by our network of over 46 distribution centers and over 200 vehicles across Nigeria. Their team of professionals ensures the smooth transmission of these products to their unique destination. With 46 distribution centers, 265 vehicles, 90 clients, and a team strength of 561 members, you can trust MDS Logistics to do the job for you. 3. Tegaxpress General Logistics Company TEGA XPRESS is a world-class dispatch company that spurs diverse levels of creativity and improves all round productivity. They provide one of the fastest systems in the logistics business. They utilize a unique set of support solutions and business ecosystem that makes their work efficient. The team is a complete breed of highly skilled and dedicated people committed to ensuring they constantly exceed every client’s expectations. They completely constructed their work plans to meet the vital solutions for all individuals and companies. Hence, if you’re a very busy professional or individual seeking a dispatch company, you can end your search currently. TEGA XPRESS will help you manage all the movement between the point of origin and the point of consumption to meet your requirements. 4. Redoxcorp Redoxcorp Shipping & Logistics Limited is a world-class provider of innovative logistics and supply-chain service and solutions. For many years, they have steadily provided value to their clients by delivering safely and on time as well. This company offers you the option of sending your products across all the states in Nigeria and also some countries in the world. They make use of sea freight, air freight, and vehicles in the disposition of their duties. Of course, their robust team performs excellently. 5. TSL TSL Logistics remains one of the best logistics companies in Nigeria. For a long time, they have built a concrete reputation for efficiency in the safe transportation of goods and products from a location to its target location across Nigeria, covering over 2.5million kilometers on a monthly basis. The company has created a working supply chain and logistics platform for the supply and distribution of goods and services from one location to another. They remain true to their desire to provide supply chain and logistics solutions to corporate industries and governmental establishments across the African continent. TSL currently functionally works out of five(5) locations in Nigeria’s Western and Eastern regions granting efficient logistics services to clients in the oil and gas, mining and construction, FMCG, and agricultural sectors. And they have plans to expand their coverage base. 6. LXGlobal LXGlobal is a Logistics and Supply Chain Management Company with functional operations in Nigeria. The company offers specialised logistics services some of which are Procurement, Air & Ocean Forwarding, Customs Brokerage, Import & Export Handling, Transportation and Warehousing. LXGlobal remains keen on providing professional, time-definite, and customized services structured to fully attend to the unique needs of all their clients. This way, all their clients can rest assured that their needs are completely met, allowing them to concentrate on their core business activities. A team of unique professionals manages this company with a strong and mixed knowledge of industry and service delivery experience spanning several years. The excellent mastery of their service delivery process and process documentation ensures that they have little or no competition in speed and reliability. 7. GIGL GIGL boasts to be Africa’s Leading Logistics Company. Since they started, they’ve proven they belong to a distinguished class of logistics companies with a clean market approach in Nigeria and Africa. To this extent, they are expanding rapidly with scores of local branches in Nigeria, Ghana and United States of America. You will discover their operations are highly visible in the areas of freight forwarding, haulage services, mail room services, warehousing and distribution services and e-commerce logistics. And with their team of dedicated professionals, they keep pushing efficient logistics to higher heights. GIGL functions as an operator with the highest knowledge of the local environment. Backed by a seamless infrastructure, they are ready to compete with other globally-rated logistics companies in Nigeria and the world. Their robust global network provides domestic and international, intra and inter-state express
Top 8 Smart Online Business Ideas That Pays In Nigeria
Physical offices have taken a downward trend as more people have structured their business to function in the online environment. Starting a business online demands that you come up with one or two smart online business ideas that pay whether in the U.S, Nigeria, or any part of the world. You might start by earning a few dollars, but with the right investment and structure, you can join the giants such as Amazon and Craigslist. Even if you have no interest in e-commerce, there’s so much you can pursue. So, if you’re still thinking about the line of career to pursue, you will get some ideas here. However, understand that these ideas will take some time to implement. Therefore, let’s look at some smart online business ideas that pay you in Nigeria or any part of the world. Why Run An Online Business? As an entrepreneur, you’re constantly exploring new opportunities that will help ease everyday human living., While some entrepreneurs prefer to follow the tedious process of ideation, screening, etc, others prefer they get ideas from others and invest in them. With many business ideas presenting great projections, they end up costing you a lot of money to simply set up without you making a single sale. However, if you tried the path of growing and building a business online, you would encounter that loss. According to Wpbeginner, buying a new domain name would typically cost you anywhere between $9 and $14.99 per year. However, these prices may differ based on the domain extension or the domain registrar you choose. Compare that to the cost of an office space that goes for $100–$250. With lower overheads and higher profit margins, online businesses also give you the freedom to pursue a wide range of market space as you don’t need so much segmentation. Setting Up Your Online Business In setting up your business online, you need to put in the right structure. A good way to start would be to follow the steps which include: Conduct Research Conducting accurate research is the first and one of the most important step when you want to set up your business online. Your research can focus on some of the trending skills that individuals can monetize or some products that have huge customer numbers. Your research can cover entire communities and even countries. You can ask your friends and family in business about emerging markets as well. Choose a Business Model Many businesses fail because they try to copy a model of a business. While you can copy a business model, ensure that the model fits right into your program. And in a case where it doesn’t work, you can make mild changes and create your own model. Your business model will help you and any person who will work for you understand the approach you have adopted to do business and follow it duly. Build Your Website An online business cannot be completely an online business when it has no location on the internet. Of course, you can use social media handles, but you won’t be able to control so much in that environment that can harm you and your business a lot. The best option would be to create a website where you can position the key things you want your target audience to see regarding your business. Create Copies and Catalog Products If your website visitors cannot see your products and services, then you will have difficulty profiting from your online business. A good thing to do would be to create product catalogs and commensurate copies for every one of them. This way, you eliminate too much work on your customer service. Create Marketing Funnel A marketing funnel will help you easily convert your leads to customers. This way, you will spend less money on advertising, which will boost your revenue. Top 8 Smart Online Business Ideas That Pays In Nigeria As someone who wants to start an online business but lacks the right ideas to start anyone, here are some of the smart online business ideas that pay you in Nigeria or any part of the world. 1. Web Designer Web design is an industry that has experienced rapid growth over the years. As digital media gradually becomes a vital aspect of people’s lives, the growing reliance on the web for communication, information, execution of activities, and much more is obvious. As a web designer, it is your core responsibility to build and redesign websites. Ensure the website is functional and users can easily navigate through every part of the platform with ease. Although the beauty of your website is not your key function, this is vital if you want to keep users on your platform. Web designers can work within a company or as freelancers – your choice will depend on the working conditions that grant you the highest level of productivity. No matter where you work, you will always have steady conversations with clients. 2. Content Creator The online environment thrives on content. Immediately you access any platform, they will swarm you with content from different creators who push their unique interests. @avinash commented, “Content is anything that adds value to the reader’s life.” As a content creator, you can leverage platforms to push out your content. You can create courses and writeups on unique subject areas and sell to an interested audience. Platforms that are notable for allowing users to create content for sale include Udemy, LinkedIn Learning, and Audacity. If you want to enter the content creating space, you would need to choose the style of execution you would use – writing, creating videos, or podcasts. Becoming a content creator remains one of the smart online businesses that pay in Nigeria or anywhere in the world. 3. Affiliate Marketer Many companies dish out thousands of products that will not reach any interested customer with no serious marketing game. For this reason, we always advise companies to get the right digital marketing agency that will help
Top 10 Ecommerce Websites for Online Shopping in Nigeria
Ecommerce websites have made businesses carry out their activities easily, both locally and globally. It is understandable, as most consumers find it more comfortable to buy their goods online, instead of leaving the comfort of their homes. Though there are a lot of eCommerce websites for online shopping in Nigeria, there are some that stand out for us. Online shopping in Nigeria promises a safe and secure eCommerce experience. And several eCommerce platforms also offer this comfort along with excellent customer support. In this article, we have prepared a list of the top 10 eCommerce websites for online shopping in Nigeria. Top Ecommerce Websites for Online Shopping in Nigeria These websites offer products ranging from phones, computers, electronic gadgets to fashion, clothing, kitchen appliances, books, and sundry. #1. Jumia Jumia is the first eCommerce website for online shopping in Nigeria that was acknowledged. The company has repeatedly proved itself in the business of shopping online in Nigeria and Africa. New small businesses in this niche emulate and regard them as the number one ultimate destination in the online shopping industry. Jumia considers consumer satisfaction as very important while they deliver products ordered or purchased by customers with a high level of professionalism. Jumia Nigeria, established in May 2012, is often thought of as Nigeria’s version of Amazon. #2. Konga Konga was established in July 2012 and is headquartered in Lagos, Nigeria. Currently, they’re the second-largest eCommerce shopping website in Nigeria. They offer a bunch of eye-grabbing products on their mobile-friendly website. Konga also allows small businesses to sample and sell their products on their website making them one of the most preferred online shopping websites in Nigeria. #3. Jiji Nigeria Jiji was founded in 2014 and has become one of the fast-growing Nigerian Online Marketplaces. This platform provides a simple solution to buy and sell just about anything in Nigeria. Jiji platforms also allow you to post adverts for your products and services for free on their website. This way, you can reach your prospective customers and increase profit, whether as a Seller or business owner. #4. PayPorte Payporte was launched in September 2014. And has since prospered to ensure it caters to a wide demographic ranging from the youths to the young urban professionals. The eCommerce websites for online shopping in Nigeria have adopted the title of Nigeria’s preferred online retail store. PayPorte also partners with local businesses by showcasing their goods on its platform to a wider audience by giving these businesses access to customers, great logistics coverage, and the opportunity to exceed expectations in business. Click here to get started. #5. Ajebomarket Ajebomarket which was founded in July 2013 is surely one of the leading online fashion stores for men in Nigeria and aims to become the best in Africa. The premium products they offer are for both teenagers and adults. If you are searching for fashionable pieces of clothing for men – clothes, watches, shoes, bags – check Ajebomarket and make your choice. #6. Obiwezy They launched this online platform in 2010 to become an online marketplace for previously owned gadgets like iPads, computers, smartwatches, and phone accessories. As a user of Obiwezy, they usually offer you the opportunity of buying excellent quality used phones with a warranty. You can also swap your used phones for new ones. Additionally, they offer advisory, after-sales service, repairs, etc to meet the need of their users. #7. Vconnect Vconnect is one of the first successful business directory websites in Nigeria’s cyberspace. Their recent venture into the e-Commerce space seems to be a good decision as well. As a shopper on Vconnet, the company promises that you would be working with a company that cares so much about consumer rights, pre-sales, and after-sales support. #8. Slot Slot is not just a regular eCommerce website for online shopping in Nigeria but, it is also one of the best eCommerce web stores in Nigeria. They still operate functional retail outlets in major cities where users can go to buy phones and gadgets. Slot Nigeria is loved for the good after-sale services and great customer support it has maintained for years. #9. Kara This is a Nigerian online store that deals with everything from Mobile phones to Electronics, Industrial kitchen equipment, Computers, and phone accessories. Kara Nigeria often offers great and amazing discounts on Phones in Nigeria. They also host an engaging affiliate program that allows you to earn money when you promote their products on Social Media. Kara Nigeria also offers a marketplace for small business owners to sell products on their platform. #10. Kusnap Kusnap is a digital marketplace and business transaction medium where buyers and sellers across Nigeria meet to perform transactions. This platform allows entrepreneurs and business owners to set up an online store and sell their products to respective customers. Different levels of business from startups to large enterprises have a lot to benefit from utilizing Kusnap as their e-commerce platform. This is because this platform possesses a wide range of features that will work with your business to achieve the estimated heights. As an e-commerce website for online shopping, Kusnap supports a wide variety of e-commerce businesses. This ensures you can sell your physical products or services and deliver them to your customers through Kusnap. Conclusion There are lots of eCommerce websites for online shopping in Nigeria with the list increasing daily. They say the beautiful ones are not yet born, perhaps even the best of the best online eCommerce shopping websites with quality products and services are yet to show up. Whatever is the case, you can make your choice from the list above as your go-to eCommerce website for your online shopping experience.
How To Choose The Right Social Media Platform For Your Business
Social media is unarguably one of the most effective marketing methods for every business that wants to remain visible in today’s active online world. However, not all social media platforms are created or operated the same. Every platform has its group of users that interact a certain way and promote certain goals with content. So, you must learn how to choose the right social media platform for your business. By 2020, over 3.6 billion people were using social media worldwide, a number projected to increase to almost 4.41 billion in 2025. Social media will get you in directly in front of your users, but there are several social media channels you could use. Remember, the goal is to make the most of your minor efforts to achieve more. The good news is, you can start narrowing down the many options by using a few tips to maximize your marketing efforts. Before we get right to these tips on how to choose the right social media platform for your business, we should answer an important question. Is There A Right Or Wrong Social Media Channel For A Business? Honestly, the answer is NO. A hospital can be just as successful on Instagram as a clothing store. Just as there isn’t a ‘wrong drink to pair with your meal, and there’s no ‘wrong’ social network for your company or business. However, the goal is to maximize your minor efforts to produce the best results. Now, you can achieve this by understanding your business, your audience, and how social media fits into your digital strategy. Once you have a full grasp on this, you can create the kind of content your audience wants, and the best platform for your company will become an easy decision. How To Choose The Right Social Media Platform For Your Business Following these steps and recommendations should help you make the right decision; #1. Consider the Nature Of Your Business Is your company a business-to-business (B2B) or business-to-consumer (B2C)? For B2C companies, be looking to get more visibility and engagements from customers. In that case, Facebook and Instagram are the best tools to visually engage and interact with customers. However, for B2B, LinkedIn is more advisable for target current and potential clients to builds a personal connection. Also, for all business types, YouTube is important to interact and share. Plus, it’s Google-friendly and adds validity to your brand. #2. Define Your Target Audience Every business aims to avoid failure while advertising, so you need to ensure that your advertising budget is maximally utilized. Instead of simply pitching your tent with the platform that has the most users or the newest and most popular social media property, you should spend time understanding your audience and where you can find them. Additionally, you should ask yourself what you know about your clients’ demographics? Are they older, younger, male, female? Start by doing a bit of research on this. When you get thorough with demographics, you’ll narrow down your platform and find the most beneficial one to pursue. Most times, Google search will deliver the best return; Facebook or Instagram may also perform well. Whichever social media platform you choose, give it some time and solid effort. Don’t spread yourself too thin by trying to manage multiple platforms at once. If you are experiencing some challenges in this regard, ask your audience with a simple survey. You can ask how they come to hear of your product or your business. #3. Align Your Social Goals Choosing the right social media platform to focus on is heavily determined by your social media goals. To enhance customer care, Twitter is likely most beneficial, as it is a top platform for customer feedback. Brands in the travel and hospitality industries may go for Instagram since this platform avails them the opportunity to showcase their offers and properties visually appealingly. For your business to prosper in the social media space, you need to engage in activities that will generate the highest ROI. Also, you can let your product or service guide you. An example is, if you’re building a consumer-facing small brand, start with Instagram. But, if you’re focused on generating quality leads, post-value-add content on LinkedIn. The audiences on both platforms appreciate and interact with content differently. Aligning platform benefits with business goals is key. #4. Research Your Competitors Look at the social media pages of all your top competitors. Check to see what content they are posting, how often they are doing so, and how many engagements they get with each content. This will help you predict the kind of content to put up and how many engagements you stand to get. When you decide which social media platform is yielding the greatest results, select that one. However, don’t just jump to it yet. Start by setting achievable goals and KPIs that relate to those goals. #5. Match the Platform with Your Audience It’s normal for businesses to feel the need to push content to every available platform and stretch themselves too thin. Your company could have an Instagram page but that doesn’t necessarily mean it should. Evaluate your company’s goals and find your right target audience. Then, research social media platform demographics and create an account or accounts where your content will have the biggest conversion. #6. Take Part in Forum Discussions Blogs, Medium, LinkedIn, and Reddit allow you to share your content and remain relevant to many people. Don’t underestimate that advantage by sharing low-quality, or boring content. Hit with your best shot, know your audience, choose a catchy title, and engage in discussions frequently. Conclusion Social media is a significant tool for content marketing. But the secret to choosing the right social media platform for your business is pretty easy. Know your business, your goals, your target audience, and where you can find them. Go there on that platform and make some money.
Top 12 Websites That Give Quick Loans Without Collateral
Getting a loan in Nigeria is tough. There’s usually a lot of disagreement and distrust, with the deal-breaker being strong collateral that the borrower cannot afford. Because of this bubbling concern, a few individuals started websites and platforms that give quick loans without collateral in Nigeria. Indeed, a lot of these businesses have grown as they’ve constantly helped borrowers receive the help they need, and these borrowers fulfilled their promise by repaying the loan. On the other hand, some of them have experienced terrible situations with borrowers who had problems paying back their loans. Whether head or tail, it’s vital you understand that these websites that give quick loans without collateral in Nigeria are running an enormous risk that can reward them or destroy them. Therefore, let’s quickly extend this conversation to identify some of these big loan agencies. 1. Grofin GroFin is an industry that seeks to support SMEs in Africa with loans to help them scale their businesses faster. In their market, they have helped over 735 SMEs, 9,360 entrepreneurs, and approved over $385 million in business loans. In other to increase your chances of accessing a loan from this industry, your business has to be in Education, Healthcare, Processing, or Manufacturing. Additionally, it must positively affect the society wherein you operate. As with every loan case, you need to provide a guarantor and show your numbers to GroFin, representing 1.5 times the annual turnover greater than the loan. You can require medium-term loan capital between US$100,000 and US$1.5m (equivalent in local currency) for a loan duration of 3-8 years. 2. Paylater Paylater is an automated lending service aimed at improving the ease to access credit to financially under-served/excluded individuals around Africa. You can get access to loan provisions within seconds and receive your funds within five minutes after approval. You can access your loan via an Android mobile app, with lending decisions provided almost instantly. If you’re a new borrower, your starting price will be N10,000 only. These loans basically function as help to aid you to recover and stay afloat until you monetize again. It is perfect for anyone looking for an unsecured personal consumer loan, students, and individuals ineligible for typical bank loans due to thin credit files. 3. Kiakia. Co KiaKia is a licensed non-banking financial technology company. They’re one of Nigeria’s pioneer digital lenders and also the leading peer-to-peer marketplace. KiaKia grants you access to secured and unsecured loans and also takes part in well-structured profit-sharing business transactions. The platform aims to ensure credible individuals and businesses have access to critical credit despite the lack of credit history/information, institutional bureaucracies, lack of innovation, and ability to meet this need. Unlike other loan agencies, the KiaKia Peer-to-Peer Marketplace is an app-based platform structured based on an exchange or negotiation. The Marketplace enables individuals, via the KiaKia P2P App, to lend to Nigerian consumers and MSMEs directly through its peer-to-peer lending platform. 4. One-Fi OneFi has constantly sought to democratize access to finance by leveraging data and technology. They have created a complete lending process fully online via the Carbon Mobile App. You can leverage technology to make it simpler to access a wide range of products, irrespective of distance and time of day. Carbon is the simple, mobile platform for Payments, Bills, Smart Investments, Credit Reports, and Instant Loans. It is the perfect place to run when you need help to cover unexpected expenses or urgent cash needs. You can apply for a Carbon loan 24 hours a day, 7 days a week using a quick application process that lets you know your status within minutes. 5. C24 C24 is one of the huge websites that offer loans without collateral in Nigeria. On this platform, you can either opt for personal loans, business loans, or quick cash loans. Each of these loans comes with peculiar interest rates and unique conditions. To start your loan process, you will need to fill out an application form and submit all necessary documents for analysis. After analysis, you will receive a call from an agent for some confirmation, after which you will receive your loan in 24 hours if your application pulls through. 6. Quickcheck Quickcheck is another in our list of websites that give loans without collateral in Nigeria. Indeed, they come in strong at this position with their simplified and improved technology that allows you to avoid long queues, wait time, and bulky documentation when you need a quick loan. As a borrower, your behavior will be accessed and this will instantly help in the evaluation of your loan application. This assessment process ultimately offers you the best credit amount you can get to fund your business or personal goals. To use this platform, you will need to download the app, create an account, and apply for the loan immediately. The platform is fully secured; it will leak none of your documents. Currently, the application is only available on Google Playstore. 7. Smedan Smeden boasts to be a Vanguard for rural industrialization, poverty reduction, job creation, and enhanced livelihoods. And they’re not only one website that gives loans without collateral in Nigeria; they do more than that. On the Smedan platform, you can learn to write a business plan, boost your skills and knowledge base, register your SME and even get access to survival funds for your business. Smedan is constantly working in contact with other institutions in both the public and private sectors to create a good enabling environment for business and MSME activities in particular. 8. Lydia. Co Lydia will help you access working capital, keep track of your receivables and invoice your customers anywhere & anytime. Your loan applications are processed within 48 hours and, if approved, disbursed within the same day. As expected, banks will demand collateral to give you a loan. To get financing from Lidya, you don’t need to have collateral; you only need your 3 years of audited financials and 5-year financial projections. The algorithms process around 100
How Can I Make Money With Facebook Marketplace?
Facebook Marketplace is a digital marketplace where users can arrange to buy, sell and trade items with other people in their area. The name says it all! Facebook Marketplace is an open exchange where users can buy, sell new and pre-owned items to other users. Anyone can list products or services for sale and gain access to a local audience. Users can browse the whole Marketplace, select categories, check in on groups, or go directly to stores they like. Each option tailors the products shown to a specific user’s likes and interests on Facebook. How does Facebook Marketplace Work? The Facebook marketplace opens with photos of items that people near you have listed for sale. To find something specific, search at the top and filter your results by location, category, or price. Send the seller a direct message from Marketplace to tell them you’re interested and make an offer. Is Facebook Marketplace Free? You can sell items on Facebook Marketplace for free, and the process to list your items should only take a few moments. To sell on Facebook Marketplace, you’ll need to describe what kind of item you’re listing, how much you want for it, and who you want to see the listing. How do you get paid with the Facebook marketplace? The Marketplace doesn’t have any built-in payment mechanism, so you have to arrange payments directly with the other party in a transaction. Unscrupulous sellers may insist on cash, gift cards, or other untraceable payment methods, and shady buyers may offer gift cards that turn out to be worthless. How much will it cost to sell on the Facebook marketplace? It cost nothing for people to sell on Facebook Marketplace, and there is no fee to affix Facebook or Facebook Marketplace. If you use Facebook Marketplace as a merchandiser, there’s a five-hitter fee on all transactions, with a minimum charge of $0.40. Can you get scammed on the Facebook marketplace? Facebook Marketplace is an online shop similar to Craigslist, and just as likely to harbor scams. It allows you to sell items, services, and even homes to people in your local area. Are there regulations on who and what can sell? Anyone can sell in the marketplace. To sell, you simply must have a Facebook account and follow the rules and regulations. Any product you would need to be 21 to have is prohibited to sell. For example, alcohol, prescribed or illegal drugs, weapons, explosives, and more are all restricted for selling. You are also unable to sell services and animals. Services could be painting, washing cars, and more. On that same point, you are also unable to list potential jobs. 10 Tips For Making Money On Facebook Marketplace Okay on to the juicy stuff. We know you have lots of tips and ideas to make money using Facebook Marketplace. After all, you’ve made over $3,000 in the last month selling items on Facebook Marketplace! Tell us your tips and what works to make money selling on Facebook Marketplace. 1. Price Items Well I stick to at least 50% off the retail price or less depending on the condition and perceived desirability of the item. Remember that just because something is sentimental to you doesn’t increase its value for someone else. If I got something secondhand, I typically price based on the true retail price and not the price I paid. Oftentimes, I’ll come out even or earn a little profit to pocket when I sell items I purchased secondhand. Just another reason I love buying secondhand in the first place! 2. Take Clear Photos Styled photos are great but can be time-consuming. A clear photo holding something up against a white wall will really help buyers see what you’re selling quickly as they scroll through. 3. Clean & Fix Items Awash, a wipe, or a stitch can go a long way. Be honest about the condition of the items and price accordingly. 4. Bundle Like Items Group items together like books, clothing of similar sizes and styles, kitchen tools, outdoor gear, etc. It can help sell items faster but also might encourage people to come to pick things up when it wouldn’t be necessarily worth the trip for just one $3 onesie or one $2 can opener. 5. Use Keywords Use descriptive keywords to help your item be featured in searches and filters. For example, if you’re selling a side table, tag it with as many specific words as possible for which people might search. Some examples include the end table, side table, and nightstand. Also use words to describe the colors, materials, design style, brand, and like brands. 6. Crosspost Your Items If you use the Facebook app and post initially to Facebook Marketplace, the platform allows you to share to other Buy and Sell Facebook groups with the click of a button. Search Facebook for local buy-sell-trade groups to join or create one of your own! Once you have the pictures and description, you could also crosspost to other apps like LetGo, OfferUp, Craigslist, or online resale sites like Poshmark or Kidizen. 7. Respond Promptly Making arrangements quickly helps me avoid flakes. I usually get a lot of “I’m interested in this item” and I respond asap with “What questions can I answer?” “When can you come to pick up?” and “Priority to first pick up.” 8. Suggest Add On Items Do you have other items in a similar size or style that you’re posting? Send a link to those as well and offer a bundle incentive. I usually say “If you’re interested, I have these items for sale as well and can bundle for a better deal!” I don’t intend to be pushy, but they may not have seen the items and would be interested in them, particularly if they are driving to pick things up anyway. 9. Be Safe I appreciate Facebook Marketplace because you can snoop a little at the profile of the buyers, and man do I love a good
How To Use Linkedin Polls For Better Engagement?
What is a Linkedin Poll? Poll definition, a sampling or collection of opinions on a subject, taken from either a selected or a random group of persons, for the purpose of analysis on Linkedin. Linkedin has introduced a replacement feature for its users, and it’s called ‘Polls’. victimization this feature, members will reach bent on their networks to gather feedback on totally {different|completely different} topics and on different merchandise or services. Surveyors might even share the results of polling with others by employing a constitutional feature. LinkedIn ‘Polls’ is accustomed begin new conversations or creating choices that are supported by the responses of individuals. The following knowledge of polling is going to be offered at one place once a poll closes – Can you do polls on LinkedIn? You can create a poll from LinkedIn’s homepage. … In the Create a Poll window, type your question and fill in the options. There is a minimum of two options and a maximum of four options on a poll. Click the +Add option to add another option. How do you create a poll & survey on Linkedin? Whether you’re creating a LinkedIn poll from your mobile device or desktop computer, the steps are the same. First, click the option to Start a Post. In the Create a Post window, click the + icon and select the Create a Poll option. Next, type in your question and add up to four poll response options. You can produce a poll from LinkedIn’s homepage. … within the product, a poll window, type your question and fill within the choices. there’s a minimum of 2 choices and a most of 4 choices on a poll . Click +Add choice to add another choice. How do I create a poll & survey on Linkedin? Your skilled network will be an excellent plus once it involves gleaning insights or obtaining a second opinion. Whether or not you’re debating that business tool you must invest in, inquisitive about that LinkedIn Learning course professionals in your field notice helpful, or deciding that interview question to raise a prospective team member, obtaining input from your network will offer you the arrogance to tug the trigger or pursue another direction. That’s why we have a tendency to introduce a fast, straightforward, and fully virtual thanks to soliciting feedback from your network via our new polls feature. Asking your network for feedback—and providing it to others in return—is an excellent thanks to getting relevant and aware input, whereas additionally sparking new conversations and discussions together with your trusted connections. How to create a lightweight poll in thirty seconds or less? With polls, you’ll simply faucet into the collective data of your network by making a lightweight poll in but thirty seconds. Here’s how: Start a replacement post and click on the “Create a Poll” choice within the individual menu. Type your question, enter up to four answer choices, and choose the poll’s duration—between twenty-four hours and up to 2 weeks. Write up a post to travel together with your poll—you will embody hashtags to assist your poll to get a lot of attention. Push the poll live to either your connections, specific teams you are in, or to anyone across the LinkedIn network. By targeting specific teams along with your poll, you’ll get even a lot of relevant insights – as an example, if you’re during a cluster for marketers, you may raise regarding the cluster member’s favorite tool for email selling management. Review poll results and continue the spoken language While your poll is grouping insights from your network, you’ll simply keep an eye fixed on the activity in the period, like what percentage votes are solid to this point, results for every choice, and the way abundant time is left for option. Only you, the poll creator, may also see UN agency voted and what they solid their vote for. Once the poll closes, you’ll see all the pertinent data in one place: the winning choice, the proportion of votes for every choice, and also the total vote count. Curious why somebody voted in a sure way? Message them from directly inside the poll. It’s a good thanks for getting deeper insights and to remain in contact along with your connections. Polls are going to be step by step rolling out globally on mobile and desktop over the ensuing few weeks. we have a tendency to encourage you to allow it an attempt to share your expertise with us! If you are interested in gaining another insight or process on how to set up Linkedin Polls. Here is how you can set up Linkedin Polls at ease How to Setup LinkedIn Polls? Using LinkedIn ‘Polls’, you’ll produce a poll from anyplace on the LinkedIn platform – First Step Second Step Type in a very question and add poll response choices. you’ll add up to four choices. At present, LinkedIn permits the participants to pick out one response rather than multiple responses. Therefore, every question has to encourage the readers in choosing one possibility that looks best suited. Third Step Select a time limit for poll responses from the computer menu and click on ‘Done’. (Minimum – one day, most – a pair of weeks). Post the poll too – Connections Groups (if you’re a member of a group) or anyone across the LinkedIn network. Include 1–3 LinkedIn Hashtags relevant to a poll’s topic. It allows you to collect entries from outside of the immediate LinkedIn audience. How to Use LinkedIn Polls for Business Growth 1. Learn about Target Audience’s Content Preference Are you unsure of the content type like snappy videos or catchy documents that will attract your LinkedIn community? You may use the LinkedIn ‘polls’ feature to conclude on this dilemma. You can learn about the content that is mostly preferred by the target audience. Using this information, you can create engaging and relevant content to attract the target audience. You may return to a ‘poll post’ after uploading