Instagram Live: The Definitive Guide.

What is Instagram Live?

Instagram Live is a feature that works within Instagram Stories and allows users to broadcast live videos to other users on the platform.

Instagram Stories are shown at the top of the feed. Any accounts that are currently live will include the “Live” icon.

To view an Instagram Live video, simply tap on the Story thumbnail. The image below of  Davido performing on Instagram Live shows the viewer’s interface.

So why must you use Instagram Live?

The Power of Instagram Live for Businesses

More than five hundred million individuals use Instagram daily.

That’s heaps of eyeballs.

The platform has one billion monthly active users. to boot, per Instagram, five-hundredths of users say they follow a minimum of one complete on the platform.

But here’s the simplest part:

According to Instagram stats for 2021, a minimum of eightieth of Instagram users has confidence Instagram to determine whether or not to shop for a product or service.

Okay, thus Instagram could be a powerful selling channel – however what about Instagram Live?

Remember, Instagram Live bumps your content to the primary position in Stories at the highest of user’s feeds.

This is impressive.

What’s more, followers who haven’t turned off Instagram Live notifications will get a message telling them when you go live.

This notification is a large facility in exposing your broadcasts to additional of your followers.

Plus, your audience will submit their queries and comments on your video in the time period. this will be an excellent thanks to getting insights and feedback directly from those that come to your business.

Moreover, you’ll be able to currently post Sticker Q&A’s into your Live Instagram Stories.

Before it absolutely was overwhelming to travel through all the queries within the comments throughout a live session, however, currently an easy question box permits you to simply sift through inquiries to answer throughout the live video.

You can benefit from this feature by posting a matter Sticker on your Instagram Story before hosting a live session on Instagram.

Once Live, tap on the “question mark button” at the bottom of your screen to start answering.

To top it off, after you’ve finished broadcasting your Instagram Live video, you can post it to your Story, where it will be available for 24 hours.

Still, Instagram Live’s potential goes way on the far side these ways.

For example, you’ll be able to stream Instagram Live to each mobile and desktop user.

For the aim, you simply got to go live, and Instagram can place a magenta-colored “Live” button at the correct of your account within the Instagram Stories panel.

So, once somebody opens Instagram online and views the Instagram Stories panel, they’ll understand that you just area unit hosting a live session.

You can benefit from this feature by posting a matter Sticker on your Instagram Story before hosting a live session on Instagram.

Once Live, faucet on the “question mark button” at the all-time low of your screen to start out responsive.

To top it off, after you’ve finished broadcasting your Instagram Live video, you can post it to your Story, where it will be available for 24 hours.

Still, Instagram Live’s potential goes way on the far side these ways.

For example, you’ll be able to stream Instagram Live to each mobile and desktop user.

For the aim, you simply got to go live, and Instagram can place a magenta-colored “Live” button at the correct of your account within the Instagram Stories panel.

So, once somebody opens Instagram online and views the Instagram Stories panel, they’ll understand that you just area unit hosting a live session.


Instagram Live video will away with the crack that sits between {those United Nations agency|those that|people who} broadcast and people who consume. It provides intuitive time period interactivity and collaboration. this implies it’s the last word tool for building sturdy relationships with customers.

It’s no surprise eighty % of individuals would rather watch a live video from a complete than browse a journal.

All in all, Instagram Live could be a powerful thanks to reaching and interact together with your target market.


How to Use Instagram Live

Now that you simply perceive the potential of this selling tool, let’s take associate degree in-depth to cross-check a way to use Instagram Live.

Step 1: Set a Schedule

Like several things in life, consistency is essential.

To reach a lot of folks and build strong relationships together with your audience, you wish to travel live frequently.

The best thanks to doing that are to line a schedule and persist with it.

For example, if you propose to travel live each Thursday at seven pm, you’ll be able to promote this weekly event to your audience. Then, in time, a lot of engaged followers can anticipate every Instagram Live video.

Step 2: Determine Your Goal

To get the foremost out of your Instagram Live videos, it’s vital to grasp precisely why you’re doing them.

In alternative words, what square measure are you hoping to realize from your broadcasts?

Perhaps you wish to strengthen client relations, grow your following, increase email signups, or boost sales of a particular product.

And though you would possibly wish to do all of these things, it’s best to rate one per broadcast. That way, each part of your Instagram Live stream is going to be aligned with achieving your goal.

It’s also important to make sure that your goal is in line with your overall marketing strategy.

Once you’re clear about your aim and the main call to action that you’ll use throughout your broadcast, you can determine how long you want your broadcast to be, and which topics and themes you’ll cover.

It’s additionally vital to create certain that your goal is in line together with your overall selling strategy.

Once you’re clear concerning your aim and therefore the main decision to action that you’ll use throughout your broadcast, you’ll be able to verify however long you wish your broadcast to be, and the topics and themes you’ll cover.

Step 3: Opt for a Format

Ain’t no one got time for “us” and “ahs.”

By projecting to a format, viewers can recognize what to expect and you’ll have a basic framework to stay things fascinating and moving on.

Here area unit four fashionable Instagram live stream formats that you just might begin with:

→ Host a Q&A Session

Q&As area unit was straightforward to execute and very effective. the whole format is concerning collaboration with viewers.

By overtly responding to queries in real-time, viewers will realize the answers to the queries they’re most interested in whereas progressing to recognize the individuals behind the whole.

→ Launch or Announce one thing New

If you’re launching a replacement product or service or asserting some huge news, why not create it a party? you’ll be able to promote the launch, move together with your followers, and perhaps even reveal some prizes!

→ Take Viewers Behind the Scenes

Humans area unit innately curious beings, and that we all like to recognize what goes on behind closed doors. Thankfully, there area unit plenty of ways in which you’ll be able to take viewers behind the scenes, such as:

Show your audience however things area unit created

Take them on a tour

Introduce them to the team

Show off the set of your latest video

→ Do associate degree Interview or Collaborate

Collaborating could be a good way to make participating content and grow on social media. It’s a win-win situation: You promote your collaborator to your followers, and that they promote you to theirs.

Plus, Instagram Live is ideal for collaborations because the app allows you to go endure different accounts – additional on this in an exceedingly minute.

→ Do one thing surprising

If you sometimes record Instagram Live videos in your home or workplace, contemplate stunning your audience by going live from an associate degree exotic location.

Or, return up with a contest throughout the printed and provides viewers an opportunity to participate and win in the time period.

By using an element of surprise in your Instagram Live sessions, you’ll leave people intrigued and wondering what you’ll do next.

Step 4: Promote Your Stream

Don’t just go live and hope people show up. Instead, whip up some excitement beforehand.

This can be as simple as posting on your other social media accounts or sending an email to your list about your upcoming Instagram Live stream.

Step 5: Access the Instagram Story Camera

Okay, now let’s take a look at the nuts and bolts.

As I mentioned before, Instagram Live is a feature within Stories. To access the Story camera, tap the camera icon in the top-left of the screen or swipe right.

The first time that you use Instagram Stories, you’ll need to enable your phone’s camera and microphone access.

Step 6: Select Instagram Live

The Instagram Story camera allows you to create and share nine different types of content.










Use the sliding menu at the bottom of the screen to select “Live.”

Step 7: Configure Your Instagram Story Settings

Before you go live, you’ll need to visualize your Instagram Story settings. To do this, faucet the settings gear icon at the top-left of the screen.

Here, you’ll see Instagram’s “Story Controls.”

The first setting permits you to cover your Stories from specific folks, and beneath, will|you’ll|you’ll be able to} opt for United Nations agency can reply to your Story.

As a business, you’ll need to create certain that replies may be sent by everybody, as this can enable you to higher act along with your audience.

Next, Instagram helps you to mechanically save your Stories to your camera roll or your Instagram archive.

If you don’t need to use a valuable phone area, simply activate the archive feature and you’ll be ready to read your Stories within the archive once they disappear once in twenty-four hours.

The last feature permits you to mechanically share Instagram Stories to your Facebook Business page.

Take advantage of this chance to have interaction with your Facebook followers while not having to make a lot of content on Facebook Stories.

Step 8: Go Live Instagram!

Tap “Start Live Video” and Instagram can send word to your followers that you’re living. To ascertain that you’re live, seek the “Live” icon within the top-left corner of the screen.

If you’d wish to check however long you’ve been living, simply faucet the “Live” icon and it’ll show you the timer.

Step 9: Switch Between Camera Views

Today, nearly all smartphones area units equipped with front-facing and rear-facing cameras.

Instagram Live permits you to change between these cameras whereas you’re live – rather like you’d on a video decision with a lover.

This is impressive.

When you’re life, you’ll usually need to share what’s happening within the moment, and your reaction and comments.

So don’t be afraid to change it up to stay interesting!

Step 10: Go Live With Another Account

In August 2017, Instagram discharged the “Go digest a Friend” feature. It permits you to feature another Instagram account on your broadcast.

This feature is particularly helpful for conducting interviews or collaborations.

To go digest another account, faucet the icon that includes 2 emoticon faces and chooses WHO you’d wish to go digest. Then faucet “Add.”

The other user can receive a notification telling them that you just need them to be in your live video. they’ll then faucet “Go digest @yourusername” or decline the invite.

Plus, if any of your viewers wants to join your Instagram Live video, they’ll hit the “Request” button within the comments section.

When this happens, you’ll see a notification for every request within the comments section.

Simply faucet “View” then settling for or decline the request. If you settle for it, you’ll have a flash to organize before the screen is split in [*fr1] and you’re live along.

The icon with 2 emoticon faces will have a red variety showing what percentage of requests you have got.

Just faucet the icon to envision each request and current viewers. Here, you’ll be able to either settle for a viewer’s request or invite a viewer to hitch you.

Step 11: Use Face Filters

Your Instagram Live streams won’t invariably go in keeping with arrange – it’s life in any case.

So, if you encounter a slow patch otherwise you feel the joy drop, cash in of face filters. This feature helps you to inject a bit of fun and humor into your broadcast.

Step 12: Interact With Comments

Instagram Live streams area unit all concerning connecting, engaging, and with reference to your audience in the time period.

So don’t forget to move within the comments.

If potential, have somebody dedicated to responsive comments throughout the printed. If this isn’t potential, you’ll still raise viewers to submit queries and answer them as you go on.

And don’t forget to handle commenters and give thanks to some individual viewers by name for connecting the stream.

Plus, you’ll try to use a couple of Question Stickers to examine if it improves your overall engagement.

These easy techniques are extraordinarily powerful.

Not solely can you receive a lot of comments, the dynamic can become a lot of intimate and you’ll conjointly create viewers feel valued. At now, it’s not you broadcasting to them – instead, it’s a cooperative oral communication wherever you’re all hanging out along.

Step 13: Share Your Instagram Live Stream

While you’re live, make certain to raise viewers to share your live stream and invite others to hitch you.

If there’s somebody particularly that you’d wish to share your Instagram Live stream with, you’ll send word to them directly.

To do this, simply faucet the app 

Step 14: Finish Your Instagram Live Video

Before you go, make certain to impart viewers for standardization.

This is conjointly a decent time to gift a decision to action, like asking viewers to sign on to your list to be notified regarding future Instagram Live videos or to follow you on Twitter wherever you’ll answer queries for an additional half-hour.

When you’re prepared, simply faucet “End” to complete your Instagram Live video.

Step 15: Save and Share Your Instagram Live Video

Once you’ve finished your broadcast, you’ll be able to save your Instagram Live video to your phone’s camera roll by sound the “Save” icon.

This can be helpful if you think that you may prefer to use snippets of the Instagram Live video in future content. Plus, when a couple of broadcasts, you’ll be able to compile the most effective clips to form AN Instagram Live trailer that you’ll be able to use to push future broadcasts.

Keep in mind that solely the video is saved, and not interactions like comments, likes, and views.

Next, faucet “Share” at the all-time low of the screen to feature your Instagram Live video to your Story therefore users will read it for twenty-four hours.

If you don’t wish to share your Instagram Live video with your Story, simply faucet the toggle and opt for “Discard,” and your live video can disappear from the app.

Once you’ve shared your Instagram Live video with your Story, followers can see the “Play” icon additional to your Story image.

Then, they’ll faucet your Story to look at the video and see comments and likes from the initial broadcast.

Cool, right?

They can conjointly faucet the proper or left aspect of the screen to leap forward or back fifteen seconds or faucet “Send Message” to reply. If you share multiple Instagram Live replays, viewers can see arrows at the highest of the screen to simply jump between videos.

Lastly, once look at your own replay, the number of viewers shown can embrace everybody WHO saw it live and in Stories.

Step 16: Post Your Instagram Live Video to IGTV

Until might 2020, you’ll solely share Instagram Live videos as Stories, however, they’d be variable into 15-second clips and disappear when twenty-four hours.

Today, you’ll be able to share your Instagram Live video to IGTV shortly because the broadcast is over, courtesy of the latest updates to the video application.

The option comes at a time once a variety of creatives and users area unit turning to Instagram board the wake of the COVID-19 pandemic.

Whether it’s a yoga lesson, a formula category, or a virtual concert – live video has become a very important channel for creators and audiences to attach with one another.

Given this increase in consumption of live video, sharing your content on IGTV could be a good way to succeed in new audiences and extend the provision of your broadcasts.

To share a recording of your Instagram Live video, choose the “Share to IGTV” choice when your broadcast ends, choose a canopy exposure for the video, and hit publish.


Instagram Live could be a fantastic tool to succeed in and interact with your audience in a compelling and intimate means.

And with live video changing into a bigger part of people’s daily communications, progressing to grips with this powerful medium now’s absolute to pay dividends within the future.

For best results:

Plan earlier than time. check that you recognize what you hope to realize, what decision to action you’ll promote, and what format you’ll use.

Make sure to push your Instagram Live stream before and when the event.

Finally, rejoice and don’t worry an excessive amount regarding creating mistakes – keep in mind, it’s life!

“It’s necessary to recollect that viewers aren’t expecting to envision a Great White Way actor recite a strong monologue,” says bush Star, a promoting and stigmatization authority.

“Don’t feel the pressure of perfection (namely as a result of perfection doesn’t exist within the on-line streaming world), and instead prefer for: one. Clarity of message; and a couple of. friendliness.”

Go for it!

Before you permit, have you ever used Instagram Live before? allow us to realize your expertise within the comments below! er airplane icon and choose WHO you’d wish to share your Instagram stick out. 

Then add a message and hit “Send.” To use them, faucet the emoticon icon with the celebs. Then scroll on to seek out new filters to try!

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