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Facebook Shopping The Ultimate Guide

Facebook Shop is a mobile-first shopping experience where businesses can easily create an online store on Facebook  and Instagram for free. 

Shops let you choose which of your items you want to feature, merchandise with product collections and tell your brand story with customizable fonts and colors.

Is Facebook Shopping  Free?

At the moment, it’s free to create a Facebook Shopping system. Once you start selling, Facebook may charge ‘selling fees’, which include things like taxes and the cost of payment processing.

How does a Facebook Shop work?

Facebook shopping for retailers builds it simple for businesses to line up one on-line store for patrons to access on each Facebook and Instagram. 

Businesses will select the product they require to feature from their catalog so customize the planning and feel of their look with a canopy image and accent colours that showcase their whole.

Are Facebook shops worth it?

Facebook Shopping are worth it. Having a Facebook store may be a good way to grow your business, permitting you to faucet into new audiences and gain a lot of customers. 

It makes sharing your content very easy, therefore it is a good way to promote your store and product, increase sales, and boost your bottom line!

Is a Facebook shop free?

At the moment, it’s free to create a Facebook Shop. Once you start selling, Facebook may charge ‘selling fees’, which include things like taxes and the cost of payment processing.

What do you need to use  Facebook Shop?

Keep in mind that Facebook outlets as a feature are simply bare just getting down to being extended now. Facebook can truly get connected with you if it’s prepared for your store.

To get yourself within the running, you’ll have to be compelled to produce a Facebook Page look. we all know we’ve thrown during a few similar terms at now (we blame Facebook for his or her rather banal names), therefore let’s quickly cover these:

  • Facebook Page look – Existing Facebook feature that permits you to show product on your Facebook Business page. Once customers click on the product, they’re given the choice to see out on your website.
  • Facebook Outlets – New feature that provides a front to existing Facebook Page outlets, giving customers a lot of seamless expertise and therefore the probability to see out while not going Facebook if they need.
To get started with Facebook Shops, you’ll need:
  1. A Facebook Page shop. Details on what you need for that are below if you don’t already have one.
  2. A notification/email from Facebook that the Facebook Shops feature is available for your store. This is currently being rolled out to US stores first.

Given that Facebook Shops is only available to those with a Facebook Page shop, let’s look at what you need to set one of those up:

To set up a Facebook Page shop, you’ll need to:
  1. Be an admin of your business page. Here’s a guide on how to create a Facebook business page if you haven’t already.
  2. Be selling a physical product. Facebook doesn’t currently support the sale of services or downloadables.
  3. Agree to Facebook’s Merchant Terms. Make sure to give these a thorough read!

How to set up Facebook Shops

If you already have a Facebook Page shop (and if you don’t, we’ll cover how to set that up below), here’s how to set up Facebook Shops once you get the go-ahead from Facebook.

Follow these steps  for setting up a Facebook store:

Step 1: Go to your Facebook Page and configure the Shop page.

Step 2: Set up your shop details.

Step 3: Configure your payments.

Step 4: Add products to your Facebook store.

Step 5: Managing your orders.

Step 6: You’re done!

Step 1: Go to your Facebook Page and configure the Shop page:-The first step is to navigate to your Facebook business page. you wish to be logged into the business page and have admin privileges.

By default, several Facebook business pages have already got the search page shown once you are logged in. Your customers do not see it, but you do.

In order to urge started, find that search tab on the left and click on thereon.

Step 2: Set up your shop details:- Selecting the look tab reveals a pop-up explaining the setup you are near to rehearse. be at liberty to scan it then click on the start button.

Another pop-up comes up asking concerning your business details. begin by punching in your business kind and address. Then, click on Next.

The next step is where you can indicate the type of products you intend to be selling on Facebook.

We’re not finished taxes simply yet! within the next step, Facebook asks concerning the sort of your business information|and knowledge|and data} of your business representative – this is often possibly about to be your own info, unless you would like to designate somebody else.

With that done, you have the difficult stuff behind you, and you can now finalize the setup of your store on Facebook.

The last things to clarify are your shipping options, return policy and customer service email. Just pick from the list of available shipping options and set your details for each.

As per Facebook’s rules, you want to ship the package at intervals of 3 business days once receiving the order. The client should receive the package no over 10 days once they order – that is one of the factors that makes Facebook search engaging to folks. 

You may use shipping services that provide options like tracking and delivery confirmation. New necessary detail is that the client will cancel their order at intervals half-hour of purchase if you haven’t marked it as shipped nonetheless.

Furthermore, Facebook Shopping does not allow you to ship internationally or sell to countries apart from your own – the country that the shop has been discovered in. In most of cases, if someone from another country enters your look page, they will see a blank page, like this one:

One final step before completing the setup that you might have to go through is agreeing to the Merchant Terms and Policies (depending on your account setup and location).

With that done, you will be taken to your new Shop page where you can add your products and set everything up.

Step 3: Configure your payments:- Depending on your country of operation, the Facebook store module will present you with a different set of options here. In other country based cases – for other locations internationally – Facebook might let you set up payments via PayPal or Stripe.

The integration process itself is simple, but it changes from time to time due to the updates with PayPal and Stripe themselves.

The good news is that you will be taken by the hand by the Facebook store interface along the way through the setup.

Step 4: Add a product to your Facebook store:- This is what your new Shop page looks like when you first create it:As you can see, Facebook Shopping encourages you to add your first product. You can do that by clicking on the Add Product button. Once you do that, you’ll see the following form, but it will differ based on your country:

Product photos or videos. Adding a minimum of one image of your product could be a should. it is a ton higher to feature multiple pictures.

Also, if it’s relevant considering the kind of merchandise you are commercializing on Facebook, you’ll be able to add a video yet.

Click on Add Photos to insert product pictures. This works similar to the other transfering interface wherever you’ll be able to grab a picture from your laptop and upload it to the Facebook store.

The name and outline of the area unit are pretty obvious. Once again, this all depends on the kind of merchandise you are commercializing, thus be happy to induce artistic and observe what makes the merchandise special. you’ll be able to additionally merely copy the merchandise description you employ in your e-commerce search.

Price. No product listing will live while not this important detail.

Inventory. Chase your inventory helps you get a grasp on the degree of sales you are having and certify that everything is by the book.

Shipping choices. choose from the set of shipping choices you have organized throughout setup and fill out the main points for this specific product.

Share this product on your Page. you would possibly wish to tick this box up order to possess the merchandise shared on your page as presently as you approve it.

Visibility. Set this to “Public.”

Click on Save to nail down the method.

Step 5: Managing your orders

⚠️ Order management isn’t a feature that’s rolled out for Facebook stores worldwide. It’s mostly available in the US and a couple of other places.

How to find out if you have this feature?

Simple, go to your Publishing Tools from the main menu:

Look for the Pending Orders link in the sidebar. If it’s there, you have order management!

Once you click on that link, you’ll be able to take care of your orders, check the details of each one, see the buyer’s info, communicate with them, and eventually fulfill the order. Additionally, Facebook will send you a notification whenever an order comes through.

Just to remind you, per Facebook’s rules, you must ship each order within three business days of receiving the order. Once the order has been shipped, click on the Mark as a Shipped button to finalize everything.

To change the settings for your Facebook Shopping Page:

On a computer, select the Shop tab on your Facebook Page.

Select the drop-down and choose Settings.

Once you’ve adjusted your settings, select Save.


Facebook Shopping may doubtless be the new e-commerce hotspot in 2021. Facebook Shopping permits you to take advantage of advantage of the rise of each social media platform and e-commerce service throughout the pandemic internment.

For on-line businesses that are acquiring mammoth losses, Facebook Shopping ought to be a no-brainer.

We hope you found the article useful.

If you have got any further queries, please post it in the comment section below. we’ll do our greatest to answer identical.

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