More people have ventured into the online space. Digital marketers know this and as a result, they have as well realized that their target audience is online. So, they set up really amazing websites to validate their brands and businesses. After a while, these websites become due for a redesign.
With the internet and technology continually developing, the once “really amazing” website may become regarded as subpar. How does one know when a website is due for a redesign, though? If that is your question, then stay with us as we share with you 10 Ways to Know Your Website is due for a redesign.
#1. When Your Website Is Not Aesthetically Appealing
Here, we are talking about a website with a simple color scheme that is clear, navigable, and professional. If the viewers find your website cluttered and the user experience tedious, it may hinder trust and user engagements.
Stick to 2-3 color scheme. This way users associate your brand with those simple colors, making you easily recognizable. Having a bunch of colors splattered on the different landing pages may appear unprofessional and visually disturbing.
#2. When You’re Not Being Found On Google
Say you’re a health company. Would your health company come up on Google’s first page if your customers search for “health”? Or would you be on the fifth page? It has been shown that about three-quarters of users do not scroll past the first page of their searches. So, your would-have-been-customers have already reached out to your competitors that carved a spot for themselves on the first page.
Search Engine Optimization (SEO) is an extremely important tool in promoting your digital presence. It affects your website’s ranking when a potential user searches online for your services. So, when your SEO ranking is good, it will increase traffic to your website and subsequently, your sales. If you are having challenges then your website may be due for a redesign.
#3. When It Loads Too Slowly
Most users fancy websites that take 2-3 seconds to load. Longer than 5 seconds and they go elsewhere before seeing what it is you have to offer.
If your website is taking too long to load, it may reduce trust from your customers, your reputation, and your SEO too. Before it gets so bad, consider the fact that your design may be due for a redesign.
#4. When Your Company Is Growing And Your Brand Message May Have To Change
It is an improvement no doubt—your company growing and doing better. However, it may cause you to have to add new services and products to your website. At this stage, your website may be due for a redesign to make it contain your new services and still be as navigable.
With this growth, your brand messaging may have to undergo some evolution. They can represent these new messages and products in your new website redesign.
#5. When Your Bounce Rate Is High
Bounce rate is the rate at which users leave your website almost immediately after they visit. A high bounce rate shows that your visitors aren’t finding your content important enough to stay longer. If you notice a high bounce rate on your website, your website may be due for a redesign.
Organize your website with the target personas in view—who are they? What do they want? What do you want them to do? How do you intend to make them do it? Make a plan that clearly answers these questions.
#6. When You Have Low Conversion Rates
So, potential customers have found your websites and have spent a good amount of time there but, there’s no sign of conversion. That’s a desperate call for a website redesign because if you aren’t converting them, chances are, some other competitor is.
The redesign would include important elements on-page—contents that address your target audience, social proof, clear calls to action, and many more.
#7. When It Is Hard To Update Your Contents
It shouldn’t be rocket science to add a blog post, update minor elements of your website, or change your content. If it proves to be, then you may have to accept that your website may be due for a redesign.
A Content Management System (CMS) allows you to easily edit your website from a central interface. And systems such as WordPress make it easy for you to organize, edit, and update your content. This will help your site be more SEO friendly, and always navigable.
#8. When It Is Not Optimized For Mobile Devices
54.2% of the total global online traffic are mobile device users and 67% of users are more inclined to patronize you if your site is mobile friendly. Most of these potential customers append some time on your website, researching your company and your products before they decide to make a purchase.
So, what you want to do is optimize for mobile to gain their trust and tap into this lucrative market to convert as many as possible. If you haven’t, then your website is due for a redesign.
#9. When Your Competitors Have Also Redesigned Their Websites
Like I said earlier, most users research a brand’s online presence before doing business with them, including the websites. If your website is due for a redesign, or difficult to navigate, you may lose customers.
If you aren’t converting them, some other competitor is. So, keep tabs on your competitors. If they have websites with a better user experience designed to convert, then you’d also have to up your game.
#10. When You Experience Security Concerns
Though it is one of the most important reasons to consider, it is very easily neglected when deciding if a website is due for a redesign. Old websites hold a bunch of valued information about the customers and are also prone to security issues. Consequently, it is most prudent that you verify your website is due for a redesign and take the steps.
The security risks maybe because of the lack of the latest coding standards and security patches. If you suspect your website is lacking any of these and choose to ignore them, the consequences may be grave.
Think of your website as your initial marketer. It interacts with your potential customers before you get to meet them. So, ensure that the website is continuously saying pleasant things about you and your brand.
You shouldn’t wait until you experience all the problems above before you decide to do something about it. Don’t wait till a massive decline in customers and conversion rate before you accept your website is due for a redesign.