Building a great brand means that your position or reputation on all fronts holds a steady stand. Without grounded principles and core values, your customers and target market might find it hard placing you in a category wherein they can rely on for certain products and services.
Oberlo believes that 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family. 49% of consumers depend on influencer recommendations on social media.
When you consider these numbers, you’ll do your best to avoid some mistakes businesses make on social media from unfocused branding to lack of analytics and more which you will encounter in the later section of this content. However, before we get into that discussion, you need to know why you have to brand your social media perfectly.
Why Brand Social Media?
Social media may have just been seen as a place of interaction for people from different parts of the world. Maybe that was the initial plan, but this industry has grown bigger than that, accommodating over 50% of the world’s population on their different platforms.
With these high numbers in interaction, businesses have sought to leverage social media for brand expansion, awareness, and building of customer base. Of course, you agree with the notion that big brands like Coca-cola, Pepsi, and Heineken take marketing on social media really seriously.
There are numbers and a wide market of different individuals who have different needs. And although there are many brands in existence, yours can still pick a huge spot and dominate it in this era. Hence, you need to do some branding on your social media immediately.
Branding your business on social media can get complicated at times. However, when you know the right routes and hacks, it becomes a walk in the park. You don’t need to starve your time and energy by digging for these hacks. Simply book a free consultation with us by clicking “I want a Free Consultation Session” so we can help you brand your social media efficiently.
Huge Mistakes Businesses Make On Social Media
1. Lack of Strategy
You can’t get to a destination wherein you don’t know the direction. Although Google has made it easier to leverage their technological framework and find your way through, it wasn’t so easy twenty years ago when this technology wasn’t in existence.
When you want to build your brand on social media, avoid one of the common mistakes businesses make on social media, which includes their lack of a workable and flexible strategy. Without the guidance of a true social media management company, you might never achieve this.
A strategy would make it easier for you to coordinate your activities on social media ranging from your creatives, interactions, campaigns, down to every single action you take. With a key strategy, you would know the ventures to pursue and those you should leave out.
2. Failure to Follow Analytics
Analytics is your guiding light when you want to grow your strength and reach using your social media pages. While many brands feel they know the right hacks and tricks to use when growing a social media page, if they don’t pay attention to analytics, they’ll be selling to the wrong customer.
Analytics always reveal certain details that will help you make key business decisions ranging from the interests of your customers and page visitors down to your products and services that are making the greatest impact and traction for your business.
Whenever you encounter analytics for your page, do well to pay keen attention. Although it might be rough, it still has the power to make your business more profits and increase your conversion rates.
3. Inconsistent Branding
Poor branding has been one of the common mistakes businesses make on social media. This mistake is responsible for ruining the business or running it to the ground. In milder cases, inconsistent branding makes it easier for your competitors to pick up your customers easily.
Social Media Today reveals that If your branding isn’t consistent, it is harder for people to verify the authenticity of your communications, making them less likely to convert as a direct result. Lack of visual consistency also looks careless and unprofessional, which will have a negative impact on customers’ perception of your brand.
Ensure you don’t make the mistake of branding inconsistently as it sends the wrong message and can hurt your market reach terribly. For every team member you introduce, ensure they understand the message of the brand and will remain consistent in its sharing.
4. Failure to Adopt the Right Marketing Tools
Social media is a marketing platform. However, when you don’t utilize the right social media marketing tools, you can stunt the growth of your business.
When you have used social media for a long time, the temptation would be to think you understand all the rudiments and you feel you don’t need the convenience of many tools. Well, let me break it to you that social media algorithms keep changing and if you don’t stay consistent with them, you would float.
You might believe you’re saving some bucks by not subscribing to these useful tools. But what you don’t really know is that you have further increased your capability to expand easily, as you have chosen the harder path of discovering the route yourself.
5. No Paid Promotions
“Don’t spend money on ads” is the language of the average and lowly businessperson who don’t want to see their brand grow. While organic traffic can help you maintain a steady yet slow influx of followers and customers, running ads will clean the board by taking you from plan to execution speedily.
Many social media platforms rely on advertisements for their income, so they make it extremely difficult for your brand to grow aggressively with no sort of advertisements. While they’re stifling the air out of organic traffic, they’re pumping that air into paid traffic.
Some time ago, running paid promotions was like writing lines of codes. Hence, if you aren’t a web engineer, you would probably be lost. But today they have made the entire process easier and simpler for users of social media platforms, as they can easily run their promotions with no form of help.
6. Excessive Automation
Without automation, you’re going to work round the clock or probably hire more people when you still run a small business. Either way, it is highly counterproductive and can drain you of every financial capacity and energy you possess at the time.
Now you understand the place of automation, it’s quite important you understand its use and overstep when you need it to grow your business. When you use a lot of automation, you make it extremely difficult for your customers to get that personalized counsel, which is one of the biggest digital marketing trends you must follow.
7. No Personalization
Personalization is important when you want to build a huge and steady stream of returning and loyal customers for your brand. With personalization, you coordinate the personal interests of all your customers into creating a product that truly speaks to their desires.
Studies show that not only do consumers prefer personalized experiences from companies but also personalization in digital marketing improves conversion rates while increasing marketing ROI. In order for businesses to compete and thrive in today’s competitive digital landscape, they must personalize their advertising.
Hence, now you fully understand the place of personalization in your business, you will need to create a structure that will help you attain this in all your offerings. While you might want to try out new patterns, you can follow an already worked out process.
In digital marketing, you don’t need to stir a fresh path when an existing one can help you achieve your result. If you want to introduce personalization into your business, simply book a free consultation with us by clicking “I want a Free Consultation Session” so we can set you up.
8. No Social Media Buttons on Website
Buttons make it easier for leads and customers to follow the right process in order to complete a purchase or perform an activity on your platform. When you don’t have social media buttons on your website that make it easier for your customers to reach you on the platforms, you make their choices harder.
Although your website might have exceptional customer support, most people prefer connecting with your brand on social media rather than through your website. So, maybe you haven’t considered this as an action to take, I bet now you see its importance.
9. Spamming Followers
Followers can help give your brand credibility, especially when you’re giving that annual or monthly report regarding growth in the business. When this involves social media, a good striking point would be the place of followers in the business.
Keeping your number of followers as high as possible remains your sole responsibility, however, you can perform terribly in that aspect when you begin to spam your followers with a lot of messages, mails, and newsletters. This is a tactic many companies have used before that brought poor ratings.
With referral to the first mistake listed here, creating a promotional calendar would be a good way to ensure you’re ready to do business professionally.
10. Little or No Engagement
Engagement is the oxygen of any platform that will thrive and dominant their space in the current ecosystem. Without engagement, all platforms will constantly see traffic swerve between high and low positions frequently. And this cannot lead to growth.
Not engaging actively with their customers is one of the biggest mistakes businesses make on social media that cripples their numbers immensely. UK Domain believes by focusing on building your social media engagement, your business will benefit from a better marketing reach, greater brand awareness, and an improved ROI.
Final Thoughts on Mistakes Businesses Make On Social Media
Social media remains an environment where individuals and businesses can thrive. With the introduction of tools and newer strategies that force growth, you can rest assured believing your business can thrive on any of the amazing social media platforms.
But a large part of avoiding these mistakes businesses make on social media will be up to you, as you need to ensure you have the right professionals at the backend and frontend of your social media platforms. Professionals that know the strategies that help you convert your leads to customers.
Seeking these professionals doesn’t mean you surf the whole internet looking for one, as you’re already in the best position in ensuring your social media platforms grow consistently. All you need to do would be to book a free consultation with us by clicking “I want a Free Consultation Session.”