Everything You Need To Know About Twitter Moment
Twitter Moment’s square measure curated stories regarding what is happening around the world—powered by Tweets. It is simple to make your own story with Twitter Moments. There are 3 ways to start making your own Moment via twitter.com. you’ll be able to access Moments through the Moments tab, your profile page, or through a Tweet detail. What are Twitter Moments for? With Twitter Moments you produce and pastor longer-form content to inform fascinating stories. Moments allow you to tell a story that goes on the far side of one Tweet and highlights totally different views. Different types of Twitter Moments When ought your complete create a Moment? Here are many ideas to assist you. 1. Comment on a current story Industry happenings, rising trends, and international events supply the right springboard to tell an excellent larger story. 2. Promote transmission or Associate in Nursing sacred plot Has a recent event galvanized you? As an example, stories of people adopting pets from shelters would be woven into ennobling storylines as an area of immediate fulfillment for a pet. What causes are you completely involved with? 3. Create fun round-ups Entertain your audience with a round-up of fun memes or media stories. As an example, a school company could place the foremost effective “IT guy” memes and Tweets for an immediate meshed at technology managers. 4. Promote company news Big company news — significant news that’s generated slight buzz on Twitter — is that the great content for an immediate Tap Into Conversations Happening on Twitter Another way to form unforgettable Moments is to use conversations that are happening organically on Twitter. Use trending topics or a keyword search, or follow a hashtag to surface content to incorporate and pinpoint areas of focus. Recap an occurrence Events will offer a degree of comment, images, and engagement you’ll amplify with Moments. Internal feedback Are your workers your biggest fans? Feature Tweets from your team, partners, and vendors regarding what it’s like to work at your company or why they’re excited to be a part of your whole. Showcase positive client stories and feedback Did you lately launch a product that’s generating excitement? Is your whole obtaining heaps of love? an instant may be an excellent thanks to collect your biggest fans and shine a spotlight on them. Resurface your own Tweets Moments will allow you to resurface content that you simply created in the past. For instance, if you printed an analysis a couple of months ago that’s central to a language happening these days, together with it in an exceedingly Moment will facilitate placing it back at center stage. Twitter is constructed for discovery, and moments are natural thanks to facilitating brands’ increased visibility and being a part of the broader language. Are you able to get started? produce a Twitter Moment for your whole these days. Do Twitter Moments Still Exist? Having placed high hopes on that simply over a year past, Twitter proclaimed that it’ll replace Moments with a replacement Twitter Explore tab. However, don’t fret – Moments are not going anyplace. a minimum of not nonetheless. The feature that permits you to keep track of necessary things happening around the world remains there. How to Create Twitter Moments? From the Moments tab: i. From the Add Tweets to your Moment section at very cheap of the page, quickly access content to pick Tweets from Tweets I’ve likable, Tweets by account, Tweet link, and Tweet search prompts. ii. To add a Tweet to your Moment, click on the checkmark icon 5. Click Set cover to settle on a canopy image from one of your selected Tweets, or to transfer a picture from your laptop. Drag your selected image to line a Mobile preview, click the following button, then click the media. When you’ve set your cowl media, the supplies are attributable below the image. Save button. to vary your elect image, hover over {the cowl|the duvet|the quilt} image and click on the modification cover. 6. Once you have got Tweets in your assortment, click on the up or down arrow buttons to the correct of a Tweet to maneuver it up or down. 7. Click on the delete button to get rid of a Tweet from your Moment. 8. Click on the crop button next to any of your elect Tweets to create a picture choice for mobile viewing. 9. Click the end later button at the highest of the page to avoid wasting a draft. 10. When you are ready to make your Moment live, click on the Publish button at the highest of the page. From a Tweet 1. Click the icon. 2. Select New Moment to feature the Tweet to a replacement Moment. Any completed Moments or drafts you’ve got current will be listed within the drop-down to decide on from. 3. Follow the directions higher than to complete your Moment. From the Moments tab on your profile page: 1. Click on the Moments tab, then click the produce new Moment button to urge started. 2. Follow the directions higher than to complete your Moment. More Choices Whereas Making a Moment: From the lot of menus at the highest of the page: 1. Click on ••• a lot of whereas in draft mode. 2. Select mobile theme color if you’d wish to apply one. 3. Select Mark that Moment contains sensitive material, if acceptable. 4. Select Share Moment in private to repeat and paste your Moment’s address to share in private with others. the instant can solely be visible to those that have the address, it’ll not be visible on your profile page, or printed on Twitter. 5. Select Unpublish Moment to unpublish a flash you’ve got antecedently printed. 6. Select Delete Moment to for good take away the instant from your profile and Twitter. you may see a confirmation pop-up message to substantiate the deletion. After you’ve saved your Moment as a draft: 1. You can click on the Edit button beneath the instant description
How To Grow Your Business With Facebook Messenger
Facebook Messenger is wonderful as a result of Facebook already having the largest public mindshare in social media. Conversations in Facebook messenger blur the road between personal chats and business communication, creating complete engagement and feeling informal. As a result, individuals are already defraying a majority of their time on platforms like Facebook and Instagram, they don’t want to be marketed to. they’re the consumers’ country of choice; they like interacting with brands that have a presence around them. How to market your business through Facebook Messenger? You don’t need a website to start using Facebook Messenger for your business. But you will need to create a Facebook business page in order to start using the Messenger service. Having a Facebook business page is important also to run Facebook ads, get reports on your marketing campaigns, and build a community around your brand. 1. Add Facebook messenger to your business page You can add a Facebook messenger either to your Facebook business page or to your company’s website, whichever you’re thinking can get you additional business. For integrating Facebook messenger to the latter, you’ve got to use the chat plugin from the Messenger Platform. Once that’s done, users landing on your website will bear the Facebook messenger expertise directly from your website. They will check in together with your whole from among the messenger to receive regular, personalized updates. 2. Set and change responses Messenger is standard among shoppers as a result of its fast and responsive. you’ll be able to set a variety of fast replies like typical times to reply, customized greetings, welcome messages, and away messages. Facebook determines and conspicuously displays your typical interval by aggregating your interval and rate as you begin interacting with customers through the traveler. Therefore, it’s crucial for you to take care of an honest interval and rate from the terribly starting point if you would like to earn the badge of being a responsive complete. as an example, if you would like Facebook to spot as a complete that’s “Very alert to messages,” you have got to take care of a median response rate of ninetieth and latency|time interval|interval} of fewer than a quarter-hour over the last seven-day period. However, if your timezone or team information measure doesn’t enable you to be online for a chronic amount of your time, simply set your electronic communication standing to away. This feature can enable you to line the correct expectations along with your guests by choosing the time slots once you don’t need to seem online. 3. Rent associate interactive chatbot You can use chatbots in Facebook messenger for a spread of reasons together with client support to machine-controlled promoting and promotions. The Messenger Platform has over thirty-three,000 bots engineered by numerous businesses and developers from around the world. whereas their applications would possibly vary — bots to just accept payments, share weather updates, send flight standing updates, ensure edifice reservations, transfer receipts, and invoices — you’ll be able to customize several of those bots to suit your use cases. Their square measures several advantages to mistreat chatbots in travelers to grow your business. as an example, chatbots: reduce or deflect the interaction employment from business groups make your complete offered on-line help you organize your campaign information make info quickly accessible to customers For strictly promoting use cases, imagine however you’ll be able to use a chatbot to have interaction with a window-shopping client. It will nudge an off-the-cuff client to create a sales call by merely responding to their basic queries or giving them a fast incentive. Chatbots will begin additional conversations than the other business groups out there. they’ll re-engage with recent leads, upsell or cross-sell merchandise to heat leads, and create your complete likable to a wider base of consumers. 4. Produce and launch campaigns Creating a campaign in Facebook messenger as sign language for a brand new Facebook account. All you have got to try to do is follow a series of straightforward steps below: 2. Select your objective (e.g., lead generation or conversions) and click on Continue. 3. If you decide on a traveler, users are able to begin a language once they click your call-to-action button. 4. Choose between Automatic placements or Edit placements. 5. Set your target market, ad budget, schedule, and click on Next. 6. Select the ad format. 7. Click Done to end written material. 8. Click Place Order to create your ad live. Plenty of businesses market their merchandise heavily on travelers recently for accomplishing specific campaign goals. In 2017, as an example, the marketers at Bud lightweight launched an advertising campaign throughout that year’s American football game season through a chatbot in Facebook messenger. Users may choose brew cans branded when their favorite groups associate place orders through the chatbot to urge them to be delivered at intervals of an hour. Is there more you can do with Facebook Messenger? The only downside to Facebook Messenger is that it’s not scalable for businesses that already have proven methods for generating leads and making sales. If your business has a more aggressive marketing goal and ambitious growth plans, you need complementary forces to exploit Facebook Messenger to its full potential. Imagine running an ad campaign for your business on your favorite platforms including Facebook Messenger during a Super Bowl season. You have everything in place — irresistible ad copy, seamless bot workflow, and a sales team on standby anticipating a deluge of customer queries. But all of this can fail when Messenger becomes yet another liability in your marketing arsenal instead of being a compatible part of the whole. Who will handle the chat conversations from people who land on your website after they click one of your banner ads or YouTube ads? If your sales team is focused solely on responding to customers on Messenger, other potential sales channels might take a hit. And think about the repercussions of this scattered mess in your marketing over a longer period of
9 Best Social Media Marketing Tools In 2021
Social media channels arguably garner the highest level of attention in media and television. Backlinko reports 58.11% of the world’s population is active on social media when looking at eligible audiences aged 13+ years, rising to 82% in North America. With most of the world’s population focusing their attention there, advertisers have also started utilizing these channels for the brand and product advertisements of their clients. A lot of professionals who have mastered social media and its mechanics have also chosen strategic positions in this billion dollar market, while developers have frequently created social media marketing tools to help advertisers get the accurate returns for their investments. Hence, if you’re looking to advertise on social media and you don’t want to burn your money trying out different techniques, use some of the social media marketing tools to help make your work easier and your returns higher. Is Social Media Marketing Vital? Social media marketing unlike other forms of marketing gives you a tremendous level of control. When you advertise on certain social media channels, you have the opportunity to create your budget and a timeline for it to run. For this reason, it’s been one of the most cost-effective online marketing strategies for some time. Social media lets you grow your visibility and brand awareness without burning your pocket. Although you can grow a page with no money, you cannot scale it effectively without the right tools. The right tools will make marketing on social media easier for you by giving you real-time updates on your performance. Additionally, the right social media tools will give you data regarding the best content ideas to share, how to schedule posts at the perfect time, as well as to measure the effectiveness of your campaigns. What better resource could you need than this? None! So, let’s get to know these amazing tools. Best Social Media Marketing Tools In 2021 In listing the best social media marketing tools, we will section them into three sections that are content generation tools, analytical tools, and lead generation tools. Content Generation Tools 1. UberSuggest Ubersuggest fully functions as a keyword research tool such as Ahref and SemRush. However, this platform can also help you find content ideas that will help you gain the attention of your target audience speedily. It performs this art by expanding the seed keyword using opinions from Google Suggest and Google Ads Keyword Planner. In certain cases, Ubersuggest offers you keyword titles as results in its search that can be used as content titles making no changes at all. These topics are frequently “long-tail” keywords that have three or more terms. When you use Ubersuggest, you will constantly find content ideas and with the right content, your social media marketing gets easier. 2. Quora If you’re looking for outstanding content ideas, then an online community where you can find answers to a plethora of questions is where you need to be. Quora remains one of the platforms that can function as one of the best social media marketing tools. Quora gives you an opportunity to learn about the type of questions your target audience is asking and the kind of answers people have provided to them. You can walk through all the Quora results for blog post ideas, questions for your FAQ pages, and more. Furthermore, you can even leverage Quora to promote your content by offering it as an answer to any of the questions people might ask. This way, your content reaches the right people, attracts potential back links, and generates leads for your business. 3. BuzzSumo BuzzSumo makes the entire content research process simpler by expanding popular posts based on keywords. You can sort out these results according to their reach in social networks, such as Facebook, Twitter, and Pinterest. This allows you to mop the web for content ideas that sport with your target audience’s interest. Analytical Tools 4. Google Analytics It’s impossible to not mention Google Analytics if we’re talking about the top analytics tools. Google Analytics is a free platform that can help you better your content, optimize your website, and examine the source(s) of your traffic. With Google Analytics, you can easily measure important engagement metrics such as page views, average session duration, and bounce rate. These metrics will show you the specific types of content that appeal to your existing audience. For example, if you notice that your content on growth hacking performs better than other posts, you can double down on that topic to maximize your results. Google Analytics offers a simple and easy-to-use approach, as their professionals are always handy to help. 5. Inspectlet With the plenteous number of technological tools in the market, you shouldn’t be guessing what pages of your website or icons are engaging your customers the most. When you know these pages and icons, converting leads to customers becomes very easy. Inspectlet allows you to record a video of user behavior so that you can know their dwell time on your website, their engagement with your content, and which elements hooked them the most. These remain one of the primary advantages of Inspectlet over many other analytics tools in the market. With this tool, you know where to optimize performance and fix errors too. This way, people will hardly leave your website as you will offer a superior user experience. Based on these analytics, you can create your content and make it more appealing to your readers. 6. Kissmetrics Kissmetrics is a cloud-based customer engagement and email campaign automation solution. With Kissmetrics, you can understand website visitors through their behaviour on your platform. Although Kissmetrics was designed for small businesses, it holds a centralized platform to analyze, engage and categorize audiences. On Kissmetrics, you can manage data, events, reporting, campaigns, customer profiles, accounts, and billing. Additionally, you can increase conversion rates by providing metrics on product sales that allow you to understand what is working and what is not. Furthermore, you get insights into customer behavior, which lets
How To Schedule Instagram Stories
Instagram stories are often described as one thing that helps you to “share all the moments of your day, not simply the content you would like to transfer on your profile”. The feature allows you to share multiple photos and videos, and that they seem along in an exceedingly “slideshow format”, that primarily suggests that a reel, like Snapchat. Basically, these photos and videos can disappear after twenty-four hours. Instagram stories and Snapchat stories square measure terribly similar. With Instagram stories, you’ll be able to even add text and doodles to your photos and videos. Instagram Stories square measure nice as a result of it helps you to post as many photos and videos to your story as you would like – while not touching your main news feed. The ‘stories’ feature is often found on the highest left of a user’s Instagram feed and it’s highlighted once it merely updates. How will Instagram stories work? Tap the camera button by the highest left of your screen otherwise, you will swipe right from anyplace in your Instagram Feed. Afterward, long-press or faucet the record button that is found at the lowest to require a photograph or video, severally. you’ll be able to additionally faucet Boomerang to require burst photos that loop forward or backward, and you’ll be able to swipe left to travel hands-free. Throughout its life, Instagram has enclosed some new options to stories, like Superzoom, Stop-motion, Rewind, and last, Music. Either way, once you conclude , faucet the doodle, text, or sticker icons to feature effects. Stickers will embody location data, songs and polls. Once you are done redaction, you’ll be able to save your creation to your phone or faucet the + circle icon to share it to your story. Photos and videos you share to your story vanish from the feed and your profile after twenty four hours. If you do not wish somebody to envision your story, you’ll be able to attempt to hide your story from them. All you wish to try and do is to faucet the profile icon to access your profile, so faucet the settings/more button. Afterwards , choose story settings below the account, then faucet hide story from, and choose the folks you need to cover your story from. Viewing When you post a photograph or video to your story, it shows abreast of your profile (a vibrant ring comes out around your profile image, and other people will faucet it to envision your story) and at the highest of the Instagram feed (your profile image can seem in an exceedingly row at the highest of your followers’ feeds, and that they will faucet it to envision your story). Stories shared in public may additionally seem within the search & explore tabs. Additionally, if you’ve got additional a hashtag, location, or location-based sticker, it should additionally show abreast of hashtag or location pages. Replying You can reply to stories with a photograph or video.In addition to writing a message reply, you’ll be able to additionally respond with a picture. Once you observe a story, there is a new camera button at the lowest of the screen. Tap that, so snap a pic of yourself or record a video or take a Boomerang. you’ll be able to move and size the story image that you are replying to, as well, and insert that in your icon. From there,you can apply filters or stickers, and once you are done, hit send to share your creation together with your friend. Your friend can get your photo/video response in their direct message inbox, beside the fingernail of the initial story. What else will Instagram Stories do? What is the difference between a post and a story on Instagram? As of 2021, Instagram Stories are 15 seconds long and disappear 24 hours after they are posted.Instagram posts can include captions up to 2,200 characters long, although the ideal Instagram post length is between 138 to 150 characters. How to schedule Instagram Stories? Instagram Stories is the fastest growing social medium for businesses, with over 400 million people watching Instagram Stories every day. Later, you can storyboard your content, add captions or links, collaborate with your team, and visually plan and schedule Instagram Stories right from your desktop – something you won’t find on any other marketing platform. Automatic publishing for scheduled Instagram Stories is not available through the Instagram API, but Later has made it easy to post your stories in seconds. Here’s the way to schedule Instagram Stories: 1. Produce higher stories by visually coming up with them with our storyboard tool! Drag and drop stories on to the storyboard tool, and so re-arrange them to suit the order and appearance that you just need. You can conjointly simply size and crop pictures to suit Instagram Stories 9:16 magnitude relation. 2. You’ll add links or captions to your scheduled stories, which can be traced to your phone once it’s time to post. This helps you drive a lot of traffic and sales by taking the time to jot down compelling captions and CTAs from your desktop. ?Tip: produce traceable links for your Instagram Stories to observe sales and traffic from Instagram! Later makes it simple to stay track of these long URLs, thus you ne’er need to scramble to seek out the correct link once more. 3. To schedule Instagram Stories, merely choose the time and go back to the change posture menu beside the Save Story button. 4. Get a notification on your phone once it’s time to post! Your stories are downloaded to your phone and caption or links traced to your writing board, creating it simple to post Instagram Stories in seconds. 5. When posting your stories , don’t forget to optimize for a lot of views victimisation Instagram Stories Analytics! Unlike the Instagram app, that solely offers you a fortnight of knowledge, you’ll track up to three months’ price of stories and find elaborate analytics around impressions, completion rate,
Twitter Ads: Everything You Need To Know
If you are a Twitter user with an interest in running Twitter ads, but without a clue on how to go about it, you have come to the right place—post. Here, we will give you a guide to teach you how to create and optimize successful Twitter ads—from setting up an account to running effective ad campaigns on Twitter. What are Twitter Ads? Twitter Ads provides an opportunity for companies and users to promote tweets, accounts, and trends to unequivocally increase traffic, and gain relevance or branding. There are three types of Twitter Ads, each of them based on different goals. Promoted Tweets These ads look just like regular tweets, except that they are labeled “promoted” at the bottom. They would appear in the regular Twitter feeds of users who might not be following you yet. Promoted Tweets are a way to grow engagement and enlarge your reach to a wider group of users outside your follower base. Promoted Accounts Promoted Accounts are intended to help brands become more visible and increase their numbers of followers. These ads are displayed in several locations on Twitter, including in the “who to follow” box on the homepage, search results feed, and on the home Twitter. Your Promoted Account ads target Twitter users whose interests align with your brand. This way, you might gain followers who actively engage with your content. All of the ads are labeled “promoted” just underneath the post so users can distinguish them from other content on their feeds. Promoted Trends Promoted Trends appear at the top of the trending topics list in the trends box on Twitter. They, also, clearly bear the “promoted” tag. However, these ads look exactly like other trending topics, and users can interact with them in the same ways. While Promoted Tweets and Promoted Accounts target particular users, Promoted Trends are visible to every user during their promotion period, including on the Twitter mobile app. Promoted Trends encourage people to discuss your business with a particular hashtag. Further Reading: LinkedIn Ads: Everything You Need to Know About How To Run Twitter Promotions When you want to run Twitter promotions, you must ensure you have the right setup so your promotions can yield a great dividend for you. In doing this, you need to: #1. Optimize Your Profile It is most prudent that your profile on Twitter be optimized even before you get started. It’s futile to invest in advertising when your Twitter profile is bland, and you don’t share engaging content. You should also utilize the space for URLs to promote your brand. Develop your bio, and stay real when you talk about your business. Ensure your recognizable photo for your brand as a profile picture. Lastly, and most importantly, keep your Twitter account updated, engaging, and active. #2. Set Up Your Twitter Ads Account If you’ve never used Twitter ads before, you’ll have to set up an account. All you’d have to do is log into your Twitter account, then go to ads.Twitter.com. Enter your country and time zone, then click Let’s go. This takes you to Twitter Ads Manager and its many features, sort of like tracking your advertising campaigns and analyzing metrics. #3. Define Your Objectives To choose the objective for your ads, Twitter lets you select from the following options: Awareness Reach: If you want the maximum number of people to see your Promoted Tweet. You’d get to pay per 1,000 impressions. In-stream video views: If you want to run a short video ad at the start of videos from Twitter’s premium content partners. You’d have to pay for each video view. Consideration Video views: If you want people to watch your videos or GIFs. You’re billed for each video view. App installs: You’re billed for each app install if you want people to install your app. Website clicks or conversions: You’d get to pay per click if you want people to go to your website. Engagements: If you want to maximize engagement with your Promoted Tweets. You’re billed per engagement, but only on the initial engagement with each user. Followers: If you want to build your Twitter audience. You’re billed for each new follower you get. Conversion App re-engagements: If you want people who already have your app to open and use it. You’re charged per app click. #4. Configure Your Campaign When you have selected the objective of your Twitter ad campaigns, you can start creating your ad. Start by choosing a name for your campaign then, choose how to pay for it, set your campaign budget, and choose whether to start the campaign right away or schedule it for later. Now, that brings us to the next question: How much do Twitter ads cost? It depends on you. There’s no minimum budget to advertise on Twitter, so Twitter ads cost as much or as little as you like. The budget you set on the screen is the total amount you can afford to pay. Once you’ve made your selections, move on to the ‘NEXT’ stage. #5. Create Your Ad Group For your first Twitter ads campaign, you’ll probably want to start with one ad group. But as you get more confident with Twitter ads, split up your campaign into categories to target different audiences, use different creatives, or test different budgets and timing. Choose the tweets that will be part of your campaign. Ensure you are creative when you develop your content so your Twitter ads are impressive. Further Reading: TikTok Ads: Everything You Need to Know About #6. Select Your Audience Choose the target audience of your Twitter ads. To do this, you must know well who your ideal client is. You can choose among different options such as the location that you want to reach, the age, gender, and language of your targeting audience. And also, the target audience depending on the specific device they use to access Twitter. The ‘Audience features’ section allows you to target your ad to users based on particular
Social Media Post Size
Social media post sizes are constantly changing. When you think you finally have the perfect cover page for your account, you suddenly realize it has been resized and looks all pixelated and wrong. If you have been on the search for the current social media post size for popular social media platforms, search no more. In this article, you’ll discover a guide to the ideal image sizes for seven of the top social media networks. #1. Facebook Image Sizes Facebook is the biggest social network in the world. To attract and interact with its wide user base of about $1.1 billion, the selection of the perfect Facebook image size could make all the difference. When choosing your photos, always remember that there is a difference between how things appear on your timeline, and how things appear in a user’s news feed. Facebook cover photo size: For desktop: 820 x 312 pixels For mobile: 640 x 360 pixels Facebook profile photo size: For desktop: More than or equal to 180 x 180 pixels For mobile: More than or equal to 140 x 140 pixels Facebook banner dimensions: 1200 x 630 pixels Link/ Update image size: 1200 x 628 pixels For best results upload JPG file less than 100 KB Images with text (for instance, brand logo) must be a PNG file If you are endorsing your brand on Facebook, make sure the image size is 1200 x 628 pixels and has only 20% text in it. Facebook Event Image Sizes If you have an event you wish to announce, Facebook Events help grab the attention of users. Your audience will receive reminders so, have a good space with an even better image waiting for them. Ensure you have the right dimensions down for a Facebook Event cover photo. Recommended upload size: 1,920 x 1,080 pixels Facebook will scale down to minimum dimensions for 470 × 174. Shows in feed: 470 × 174. #2. Instagram Image Sizes Instagram is particularly popular in niches such as fashion and beauty, home décor, and design. It is possibly the best platform currently for influencer marketing. As a platform that runs on visuals, it requires that the right Instagram post size be used. Instagram profile image sizes Profile photo size: 110 x 110 pixels Photo size: 1080 x 1080 pixels Photo thumbnail: 161 x 161 pixels Appear on the home page at 110 x 110 pixels Upload a photo with a width of at least 1080 pixels with an aspect ratio between 1.91:1 and 4:5 for best results. Instagram Story Image Sizes Since it was introduced, Instagram reels and stories have performed amazingly well. With over 500 million monthly daily active users, it has become the most popular platform for people to discover and interact with your brand. With these story image sizes, you should make successful interactions. Recommended resolution: 1080 x 1920 Aspect ratio: 9:16. #3. Twitter Image Sizes The bird app, as it is most fondly called, is one of the best social media networks. It is often used to discuss brands, businesses, and trends. Your Twitter profile picture will be your identity here. So, make certain that it is attractive. Just like your cover photo on other social networks, your Twitter header image is your branding opportunity. Use your header image to promote your marketing message and company tagline. Twitter image size Twitter profile picture size: 400 x 400 pixels (file size must be less than 5 MB) Twitter cover photo size: 1500 x 500 pixels (file size must be less than 5 MB) Image from a Tweet with shared link: 1200 x 628 pixels Tweet sharing a single image: 1200 x 675 pixels Tweet sharing two images: 700 x 800 pixels (both images) Tweet sharing three images: Left image: 700 x 800 pixels Right images: 1200 x 686 pixels Tweet sharing four images: 1200 x 600 pixels (per image) Four is the maximum number of images available on one Tweet Recommended file type: JPG, GIF, or PNG file Further Reading: The Best Time to Post on Social Media for Highest Engagement in 2021 #4. LinkedIn Image Sizes LinkedIn is known as the largest professional network for B2B as well as recruiters to connect with industry leaders. So, profile pictures are important here, as in any of the other networks. You must get the LinkedIn social media post size and the aspect of your profile image correctly. LinkedIn Personal Profile Image Sizes Profile photo: 400 x 400 pixels Cover image: 1584 x 396 pixels Aspect ratio: 4:1 LinkedIn Company Page Image Sizes Logo size: 300 x 300 pixels (min); 400 x 400 pixels (max); File size: 4 MB (max) Cover image: 1128 x 191 pixels Blog post image: 1350 x 440 pixels File size: 10 MB (max) Supported file type: JPG, GIF, or PNG LinkedIn Life Tab Image Sizes The LinkedIn life tab lets you share the relatable side of your company with prospective clients and job seekers. It allows you to give people a glimpse of your company culture, ethics, photos, employee perspectives. LinkedIn company profile image sizes Hero image size: 1128 x 376 Custom module image size: 502 x 282 pixels Company photos size: 900 x 600 Supported file type: JPNG, JPG, or GIF #5. YouTube Image Sizes Over one-third of internet users visit YouTube. That’s a lot of visitors, and having an attractive cover photo and channel can help you improve your conversion rate. For visual content, you should make your videos very much accurate. For that, an upload size should be also defined to make your video visually sound. For this social media channel, the post size is somewhat structured. YouTube channel image guide Channel cover photo: 2560 x 1440 pixels Channel profile image: 800 x 800 pixels Video uploads: 16:9 ratio With the fixed ratio, you can upload your video in various resolutions such as; 2160p – 3840×2160 1440p – 2560×1440 1080p (HD) – 1920 x 1080 pixels 720p (HD) – 1280 x 720 pixels 480p –854
How to use Linkedin Ads for Business Growth in 2023
How To Use Linkedin Ads For Business Growth In 2021 What are Linkedin Ads? LinkedIn is a social network specifically designed for career and business professionals to connect. LinkedIn is ideal for building connections for freelance work, a customer base, potential partners, or simply to keep your job prospects open. LinkedIn is the world’s largest professional networking website. A significance Linkedin has over other social media platforms is the ability to connect individuals to job/internship opportunities, build connections in your industry, and stay in touch with past and present colleagues anywhere in the world. However, with LinkedIn powering over 760 million users and finding opportunities that are tailored to your expertise. So, you would need to rely strongly on LinkedIn ads to help you get your brand, business, or qualifications a boost. To effectively use Linkedin ads, you must understand the steps and processes involved in starting and finishing a successful Linkedin advertising campaign. LinkedIn has diverse advertising formats that interact differently with users. Each Ads format has a structure that it follows, and this determines how every ad will run on Linkedin. It is important to learn how to advertise on LinkedIn with the platform’s varieties of self-serve ad formats. LinkedIn divided this structure into five key aspects that include: Types of Linkedin Ads Sponsored Content Sponsored content is content that appears on the news feed of your targeted LinkedIn users. This content appears as singular images, videos, or even carousels. Sponsored content has some advantages that make it a preferable option to many users. Some of the advantages of Sponsored Content include: Sponsored Inmail Sponsored InMail is a Linkedin ad format that delivers messages targeted to LinkedIn-member inboxes. According to LinkedIn, these ads are more successful at driving conversions than emails. Keep in mind that LinkedIn members can opt-out of receiving InMail ads. Sponsored Inmail has some peculiar advantages that make it a preferable option to many Linkedin users. Some of these advantages include: Message Linkedin Ads Message Linkedin Ads are unique forms of LinkedIn ads that directly connect to your audience via inbox, and this is very similar to email marketing. With message ads, you can personalize certain aspects of your message to draw user appeal. Some of these advantages include: Dynamic Linkedin Ads Dynamic Linkedin Ads also appear on the right rail and look similar except for an important difference. Each ad can uniquely target its viewer with their profile photo and address them by name. Dynamic ad formats include follower, job, content, and company spotlight ads. To create a Dynamic content ad, you’ll need to contact a LinkedIn representative. Pushing engagement with this ad type is pretty easy because of the personalization option. Of course, personalization is one of the emerging digital trends to look out for. So, you utilize dynamic ads in categories such as: Text Linkedin Ads Linkedin Text Ads are simple but interesting pay-per-click (PPC) or cost-per-impression (CPM) ads. LinkedIn text ads appear on the right rail and the top banner on the desktop. They include a short headline, blurb, and a small square image. These ads are measured by pay-per-click or cost-per-impression. Using Text Ads, you can achieve the following: How to use Linkedin Ads for business growth In 2021? LinkedIn ads can help your business reach its professional audiences who have up to two times the buying power compared to other platforms. Yet, so many advertisers fail to crack this channel and make it work to keep their business growing on autopilot. How to advertise on LinkedIn: a step-by-step guide Here are the following step-by-step guides on how to advertise on Linkedin in 2021. 1. Sign in to Campaign Manager or create an account. The next thing is to click Create Campaign. LinkedIn suggests including these details in the name: 2. Select your ad objective. 3. Set up your audience targeting parameters. 4. Select the ad format you would be using. Most formats require you to enter your Company or Show Company’s Page before the next stage. 5. If available, consider activating the LinkedIn Audience Network. 6. Set your budget and campaign schedule. 7. Create a conversion. This allows you to monitor, track and measure actions people take on your website after seeing your LinkedIn ad. You can choose to install a site-wide Insight Tag, which is what LinkedIn recommends, or use an event-specific pixel to track conversions. 8. Set up your ad. As you create your ad, you’ll be able to preview what it will look like. For Sponsored InMail, you can send yourself a test message. 9. Launch & review your campaign. Before they go live, LinkedIn will review your ads to ensure they meet the platform’s standards. This usually takes around 24 hours but can take longer. Check the status column in Campaign Manager to see if your ads have been approved. 10. Optimize performance. Once you’ve started your campaign, use Campaign Manager’s Performance Chart to track its metrics and make necessary changes. 4 Major Reasons Why People Fail with Linkedin Ads There are a lot of reasons why things aren’t working out with your ads. These are the most common mistakes I have seen performance/growth marketers make. They don’t know: 1. Which metrics to look for when optimizing campaigns. 2. Don’t know how to create winning ads using the AMO (Audience, Message, and Offer) framework. 3. Target the same exact audience as everybody else. 4. There are no clear sales and marketing alignment with a clear nurturing program. Notice how these things have really nothing to do with LinkedIn? You are right. Because these are actually not platform-related problems. It’s why performance marketers fail in general on a daily basis with social ads. Yet, before we dive into the advantages and disadvantages are of LinkedIn Ads, I want to make sure you understand the following difference. The Advantages of LinkedIn Ads Data is up to date- Looking at most ad platforms, you’ll notice that most of them are interest-based because they are gathering
Snapchat Ads: Everything You Need to Know About It
Snapchat burst into the social media battle as a big underdog with its business model strongly focused on helping users take beautiful pictures and create videos with a lot of effects. Currently, the company is worth over $4 billion in about ten years of existence. As of the fourth quarter of 2020, the photo and video sharing app Snapchat had 265 million daily active users worldwide, up from 218 million global DAU in the corresponding quarter of 2019 (Statista). These attractive user numbers have drawn advertisers who want to create sponsored content on the platform. Hence, running Snapchat ads has become a serious conversation among advertisers who are looking to leverage this social media platform to reach their audience. And I’ll be showing you a complete breakdown, starting from how this platform works down to its advertising mechanics. What Are Snapchat Ads Snapchat as a platform started off by attracting teenage users that found its camera features highly interesting. However, many businesses who have these younger ones as a target market entered the industry with their campaigns. Since then, Snapchat Ads work perfectly for any small or big business in any industry at all. By utilizing these ads, it can position you in the deep conversations that inspire action from the individuals that matter most to your business. Snapchat Ads performs optimally for all advertisers, from global brands to small and medium businesses. Bu running an ad campaign on Snapchat, you can reach up to 250 million users. And when you experience the unique ad setup, you would regret why you never ran an ad on the platform. Snapchat Ads Goals Every business doesn’t target the same customers, nor have the same type of product. However, if you’re in a market with people offering a similar product or service to yours, then you should use google my business to give yourself an edge in that marketplace. An important part of running a Snapchat ad campaign is your advertising goal. The advertising goal of your campaign defines the type of advertising campaigns you will run. These goals include: Website Visits Promote Local Place Calls & Texts App Installation App Visit How To Run Snapchat Ads Running an efficient and converting Snapchat ad occurs when you follow the right requirements and unpopular hacks that many successful campaigns have used. In running a successful ad, you must go through certain phases which include: Set Up Business Mail and Name The first part of your advertising campaign would be setting up your business name and email. By setting up your business name and email, you can get Snapchat to communicate any information regarding your ad that will help you make key decisions in the future. Input Business Location, Currency, and Phone Number After inputting information about your business name and email, then you need to add your business location, the currency you prefer to use when running a campaign and your phone number information. By inputting this information, Snapchat will be able to directly contact you for information Set Advertising Goal All campaigns have their own unique goal. While one person wants to take his conversions to his website, another advertiser wants it to go to get more app installations. Hence, this is where choosing your advertising goal(s) is important. Each advertising goal will demand a unique set of requirements from you. For example, if you want more webiste visits, you’ll need to input your webiste link. On the other hand, if you want to receive more calls or texts, you’ll need to input your phone number. Design Your Ad Every advert has its unique design that makes it stand out from others. However, when we mean design on an ad campaign, we mean the behind-the-scenes set up for an advertising campaign. For example, when you need to create an ad campaign for a soft drink, you need to write a copy and also put up a representation of an image or video. The design of an ad campaign has three sections which include: Objective In this part of your advertising campaign design, you need to input your advertising copy, headline and media file. You can either use a picture or a video, however, you may need to crop it so it could fit the dimensions that are available in tha platform. Design: Demographic and Budget The design stage of the project is where you set your demographic, budget, and the timeline for which you want to run the promotion campaign. You can choose your target audience using the demographics as pointers. For example, when you’re selling women’s clothing, you would want to choose women as your target in this aspect of your work. Delivery At this point, you only need to publish your ad and wait for the Snapchat team to review your campaign and either approve or disapprove when it doesn;t fit the rules and regulations of the platform. Conclusion Snapchat ads give you a lot of flexibility that you won’t find in Tiktok ads. The option of choosing your budget and type of advertising campaign gives it a strong similarity with Facebook and Instagram. And with user numbers scaling every day, I think it’s prime time you started thinking about exploiting the Snapchat market.
Instagram Reels: Everything You Need To Know
There’s this extra feature on Instagram in the Explore page – an alternative way to record 15 to 30-second clips that allows you to uncover your most creative side with your effects, music, or audios to create content – Instagram Reels. Instagram Reels was first launched in Brazil in late 2019, and it is now available in over 50 other countries, including the US, the UK, Canada, Australia, and Japan, on both iOS and Android. Various influencers and brands have already adopted though it’s being disparaged as a “TikTok copycat. The idea is to maintain the already existing TikTok accounts whilst also leveraging on the new Instagram Reels for more sales. Brands like Walmart, Sephora France, Loius Vuitton. If you are wondering what Instagram reels is about, and how it works, we would answer all of your questions and more in this post. What is Instagram Reels? Instagram Reels is a new way to create fun and engaging video content. In a couple of Instagram Stories from the @creators account, Instagram explained the Reels tab as a “place to watch short, fun videos, and helps your Reels get discovered by new audiences on a bigger, global stage.” Just like TikTok, Instagram users can record and edit together 15 to 30-second video clips set to music, and share them to their Stories, Explore Feed, and the new Reels tab on a user’s profile. But where TikTok has the “For You” page, Instagram gives Reels an exclusive landing spot at the top of the Explore page. Just tap the first reel at the top, and you can access the Reels feed. From here, you’ll see Reels from popular and trending accounts on Instagram. How Do I Create My First Instagram Reel? Using Reels is not so different from using Instagram Stories. However, ensure that your Instagram app is updated to the minimum version of 153.0. Then, follow the steps below: Step 1: Open your Instagram account, the Instagram Stories camera, and tap Reels. Step 2: You will notice a change in the interface as there are now 3 choices at the bottom – Live, Story, Reels. Step 3: Tap the Reels option Step 4: Before and after you record footage on your Reels camera, you’ll see four editing icons on the left side of your camera screen. The four controls include: Sound: This allows you to add an already recorded sound from other users or an Instagram Reels’ featured song list to your content. Sound overlay tool in these reels. Playback Speed: This allows you to change the speed of your video, either to speed up or slow down the content. Effects: This icon, which looks like an emoji outline, allows you to apply special effects. You get to add stickers and filter effects to your video. Timer: You can tap this icon to set the recording time for your clip. When you tap record, a countdown of three seconds will appear on your screen before Reels starts to record. Then Reels will automatically film for the time you chose. Step 5: To record an Instagram reel, tap and hold the ‘Record’ button or tap on the video, and to end the clip, tap on it again. You can also choose the Camera roll option on the left to upload a video from your phone. Step 6: Once you have your Reels recorded, review your work by pressing the ‘Back arrow’ button. Here you can choose to trim your video or discard it with the ‘Delete’ button right below. Step 7: Next, tap the ‘Forward arrow’ button to add stickers and emojis. You can’t add polls or question boxes to it, but you can experiment with some drawing, recording, the eraser stick, and customize the text. Step 8: Press the forward arrow after reviewing the video and adding any last-minute effects, and you’ll be taken to the post screen, where you can choose a cover image, write a caption, add hashtags, and publish your video to Reels. Step 9: Tap Share and Done. You can also share the Reel in your Instagram stories. Further Reading: How Do Instagram Promotions Work & How Will They Help? How do I find Reels to Watch? There are four ways to find reels to watch on Instagram: 1. Your Feed You can browse your Feed to see reels created by people you follow. A Reels icon looks like a small clapperboard on the left-bottom side of all reels. The idea is to differentiate the reels from other Instagram videos. 2. Your Explore tab On the Explore page, a reel will be at the top right side of the screen. Tap the video to watch, and then scroll down to see more reels. 3. A particular audio or hashtag If you tap the audio name or hashtag at the bottom of a reel you’re watching, you’ll see a page with other reels featuring the same audio or hashtags. 4. Search for hashtags If you type a specific hashtag into the search bar, you’ll probably find reels using that hashtag. Reels in Explore shows the most trending culture on Instagram. There’s an entertaining selection of Instagram Reels made by various people on Instagram, in a vertical feed recommended for you. So, if you come across a reel you love, you can easily like, comment, or share it with your friends. You may also come across some reels with a “Featured” label. Featured reels are a selection of public reels Instagram chooses to show you original content to entertain and inspire you. If your Reel is featured in Explore, you’ll receive a notification. What’s Next for Instagram Reels? When Instagram launched Instagram stories in 2016, they had just about 150 million users. Currently, Instagram stories have over 500 million users and counting. Quite frankly, Instagram Reels has a similar potential to even surpass Instagram stories. Many influencers and brands already use these reels to promote products. With the branded content tags on reels, brands are leveraging the opportunity
TikTok Ads: Everything You Need to Know About
Tiktok is one of the fastest-growing social media platforms. Although they’ve gained high user numbers and popularity, many people don’t use Tiktok ads as much as they use Facebook and Instagram ads. Hence, this means you have an opportunity to market your product and services to billions of Tiktok users. There are about 6 billion lifetime downloads of TikTok on iOS App Store and Google Play as of December 2020 (Sensor Tower). And TikTok global penetration estimated at 18% of global internet users aged 16-64 (GlobalWebIndex). This large margin of users makes it possible to advertise a wide range of products as most people with buying power fall within this age range. Running Tiktok Ads demands you hold the knowledge of the entire advertising process. And that is what the core of this post will discuss. So, ensure you take into cognizance the key strategies you will see in this article when you’re running a Tiktok ad. What are Tiktok Ads? TikTok Ads is where you can show your brand’s creative side. AIt’s a platform where your audience can connect with you on a deeper level. No matter how big or small your business, no matter what you’re making or selling, your brand can get the push it deserves on Tiktok. Tiktok Ads don’t have the same framework as LinkedIn Ads. Their setup is still crude, as you cannot target specific audiences and it sets your budget in a monthly range. However, with promised advancements, there’ll surely be an improvement. So, you can now tap into unique engagement solutions and highly creative formats to creatively and authentically connect with audiences around the world. This way, you can build a strong rapport which is instrumental for your business. What Are The Types Of TikTok Ads? There are different products, and each product has its target market. To simplify creating ads, Tiktok has sectioned the two categories of product and service providers into business professionals and individual professionals. Business If you run a business, then you would need to use the business account to run your ads. With a business ad, you can promote your goods and services easily following the procedures you will see in the next section. Individual If you’re looking to promote your personal brand or drive traffic to your personal blog, then you’ll need to run an individual ad on the platform using the procedures we will lay out below. How To Run TikTok Ads TikTok may have blossomed as a social media platform, but there is still a lot of work to be done regarding advertising on the platform. It doesn’t give you the type of flexibility you can get from Instagram promotions. When you want to run a Tiktok promotion, you would need to first choose whether you’re running for business purposes or for individual purposes. Business purposes involves your company, promoting goods and core services, while individual purposes involves your website and pages on the platform. Generally, when you want to run TikTok ads, input the following details: Company name Full name Business Email Phone number Monthly budget (USD) Region/Country Company website In summary, you must let Tiktok know if you’re an agency and the type of industry you’re functioning in. This way, they’ll ensure they tailor your Ad to meet the right target market. Conclusion Tiktok ads might not be as efficient as Facebook, Instagram, and Twitter ads. However, as they keep getting more users, they will scale. Hopefully, they’ll expand from being strongly a video creation and editing application to a complete social media space.