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Social media channels arguably garner the highest level of attention in media and television. Backlinko reports 58.11% of the world’s population is active on social media when looking at eligible audiences aged 13+ years, rising to 82% in North America.

With most of the world’s population focusing their attention there, advertisers have also started utilizing these channels for the brand and product advertisements of their clients.

A lot of professionals who have mastered social media and its mechanics have also chosen strategic positions in this billion dollar market, while developers have frequently created social media marketing tools to help advertisers get the accurate returns for their investments.

Hence, if you’re looking to advertise on social media and you don’t want to burn your money trying out different techniques, use some of the social media marketing tools to help make your work easier and your returns higher.

Is Social Media Marketing Vital?

Social media marketing unlike other forms of marketing gives you a tremendous level of control. When you advertise on certain social media channels, you have the opportunity to create your budget and a timeline for it to run.

For this reason, it’s been one of the most cost-effective online marketing strategies for some time. Social media lets you grow your visibility and brand awareness without burning your pocket.

Although you can grow a page with no money, you cannot scale it effectively without the right tools. The right tools will make marketing on social media easier for you by giving you real-time updates on your performance.

Additionally, the right social media tools will give you data regarding the best content ideas to share, how to schedule posts at the perfect time, as well as to measure the effectiveness of your campaigns. What better resource could you need than this? None! So, let’s get to know these amazing tools.

Best Social Media Marketing Tools In 2021

In listing the best social media marketing tools, we will section them into three sections that are content generation tools, analytical tools, and lead generation tools.

Content Generation Tools

1. UberSuggest

Ubersuggest fully functions as a keyword research tool such as Ahref and SemRush. However, this platform can also help you find content ideas that will help you gain the attention of your target audience speedily. It performs this art by expanding the seed keyword using opinions from Google Suggest and Google Ads Keyword Planner.

In certain cases, Ubersuggest offers you keyword titles as results in its search that can be used as content titles making no changes at all. These topics are frequently “long-tail” keywords that have three or more terms.

When you use Ubersuggest, you will constantly find content ideas and with the right content, your social media marketing gets easier.

2. Quora

If you’re looking for outstanding content ideas, then an online community where you can find answers to a plethora of questions is where you need to be. Quora remains one of the platforms that can function as one of the best social media marketing tools.

Quora gives you an opportunity to learn about the type of questions your target audience is asking and the kind of answers people have provided to them.

You can walk through all the Quora results for blog post ideas, questions for your FAQ pages, and more. Furthermore, you can even leverage Quora to promote your content by offering it as an answer to any of the questions people might ask.

This way, your content reaches the right people, attracts potential back links, and generates leads for your business.

3. BuzzSumo

BuzzSumo makes the entire content research process simpler by expanding popular posts based on keywords. You can sort out these results according to their reach in social networks, such as Facebook, Twitter, and Pinterest.

This allows you to mop the web for content ideas that sport with your target audience’s interest.

Analytical Tools

4. Google Analytics

It’s impossible to not mention Google Analytics if we’re talking about the top analytics tools. Google Analytics is a free platform that can help you better your content, optimize your website, and examine the source(s) of your traffic.

With Google Analytics, you can easily measure important engagement metrics such as page views, average session duration, and bounce rate. These metrics will show you the specific types of content that appeal to your existing audience.

For example, if you notice that your content on growth hacking performs better than other posts, you can double down on that topic to maximize your results. Google Analytics offers a simple and easy-to-use approach, as their professionals are always handy to help.

5. Inspectlet

With the plenteous number of technological tools in the market, you shouldn’t be guessing what pages of your website or icons are engaging your customers the most. When you know these pages and icons, converting leads to customers becomes very easy.

Inspectlet allows you to record a video of user behavior so that you can know their dwell time on your website, their engagement with your content, and which elements hooked them the most. These remain one of the primary advantages of Inspectlet over many other analytics tools in the market.

With this tool, you know where to optimize performance and fix errors too. This way, people will hardly leave your website as you will offer a superior user experience. Based on these analytics, you can create your content and make it more appealing to your readers.

6. Kissmetrics

Kissmetrics is a cloud-based customer engagement and email campaign automation solution. With Kissmetrics, you can understand website visitors through their behaviour on your platform. Although Kissmetrics was designed for small businesses, it holds a centralized platform to analyze, engage and categorize audiences.

On Kissmetrics, you can manage data, events, reporting, campaigns, customer profiles, accounts, and billing. Additionally, you can increase conversion rates by providing metrics on product sales that allow you to understand what is working and what is not. Furthermore, you get insights into customer behavior, which lets organizations gain real-time insights into industry trends.

Lead Generation Tools

7. Marketo

Marketo Engage helps you settle as the driver of demand and growth among other industries in your company by delivering exceptional experiences in concert with sales at every position and part of the customer journey.

Many teams face a problem which is a personalized experience whenever they interact with a company – they don’t have time for generic marketing and the last thing they want is a distant call from sales. Hence, to remain competitive, marketing teams need to understand customers better, so they can give them a better experience because this is disrupting entire industries.

Marketo Engage is introducing a category of software called Marketing Automation by aiding many businesses like yours to connect your customer data, content, automation, and analytics needed for efficient marketing and sales. With this personalization technique, sales will shoot off the roof.

8. Nimble

Nimble is one of the outstanding social media marketing tools that also functions as an industry-leading CRM for Office 365 and G Suite. This platform creates prolific contact management solutions for teams and individuals in business.

Nimble performs its functions by synchronizing with productivity apps such as inboxes and calendars, delivering a unique user experience built to help you close more deals, faster. With the unity of thousands of small to mid-sized business teams, you can successfully monitor customer experience and platform performance.

Generally, Nimble uses the strengths of traditional CRM, classic contact management, social media, sales intelligence, and marketing automation into a strong relationship management platform that delivers relationship insights everywhere you work.

9. Keap

Keap is a private company that serves as an e-mail marketing and sales platform for small businesses, including products to manage customers, customer relationship management, marketing, and e-commerce.

The platform offers a complete and effective integrated email marketing platform for small business users. On Keap, you can create and host web forms and links, execute automated campaigns, track ROI, provide customer sales updates, database management, and e-commerce functionality.

Keap is the all-in-one CRM and sales and marketing software built to help you grow your business. Keep will give you greater client organization, fewer repetitive tasks, easily implemented automation, and integrated apps.


Social media will continue to gain more users, and the strengths of these platforms will continually grow. While many businesses are adopting social media into their daily workings, others are still not fully convinced of its value in the running of their business.

As a business professional, you don’t only know the value and place of these social media platforms, but you also know about the social media marketing tools that will help boost your business visibility and profitability. You don’t need to adopt all of them as one can help you get the job done.

However, the choice of a tool is always tricky as there are many tools that can perform similar functions but are not fit for certain businesses. Don’t make the choice of a tool and discover it really doesn’t help you achieve a lot. Instead, simply book a free marketing consultation with our team by clicking “I want a Free Consultation Session” so we can pick a tool for you.

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