Everything You Need To Know About Email Marketing In 2021
What is it about email marketing in 2021 that you need to know? ‘’I’ve been in the email marketing game for more than three years now, there’s nothing new about it so don’t tell me nonsense!’’ That was Mark’s reaction when I approached him about the concepts that plague email marketers in 2021. However, I […]
10 Tips for Developing a Fantastic Mobile-Friendly Website
If you don’t have a mobile-friendly website, then you’re losing so much traffic to your competitors. The world has gradually adopted mobile devices as the first line of communication and research, so anyone who wants to learn about you or your business first searches about you – and many of them use their mobile devices. […]
10 Small Business Website Essentials You Need for Your Site
When you run a small business, installing certain website essentials for your site will keep your customers returning. And you know returning customers will save you the money you will spend on re-targeted advertising. While quality user experience and effective functionalities are the biggest reasons while users return to small business websites, there are other […]
10 Reasons Your Business Should Invest in Digital Marketing
Every business should heavily invest in digital marketing. Of course, this might not persuade you until every conversation about the reasons you should take this decision is clear to you. Well, it’s vital you understand that there are only a few things that can limit a successful business, and the lack of a futuristic approach […]
9 Ways Realtors Can Use Digital Marketing to Boost Sales
In every area of business, digital marketing continues to show its importance and strength. Before anyone makes a purchase from any product or service provider, they’ll perform a quick search to determine the viability of the business online. When the result is negative, it weakens buyer-decision immediately. As a realtor, you shouldn’t miss out on […]
10 Effective SEO Techniques to Drive Organic Traffic in 2021
When you want to drive traffic, search engine marketing can help set you on top of your competitors for a while, but nothing beats SEO in the long run. For this reason, search engine optimization remains the one true efficient strategy that businesses utilize to draw traffic away from their competition and to themselves. But […]
9 Tools for Easy Competitive Website Analysis
Analysis of web data is critical in every decision-making process. When you know where your customers are going, you can create a diversion to ensure they come to you. But getting this data is difficult when you don’t have the right web analysis tools and applications. FocusTapps believe that web apps offer options for enhanced customer […]
How to Create the Ultimate Marketing Funnel
Taking someone that showed interest in your product or service from the place of interest to the place of purchase is difficult. For this reason, vast companies hire marketers and diverse creatives to help them create a marketing funnel that will convert their leads to customers. If you’re still starting off in business, you wouldn’t […]
What Are The Best Online Marketing Platforms In Nigeria?
As a Nigerian marketer, finding marketing platforms online for your clients’ products and services is difficult. Many online marketing platforms in Nigeria have certain weaknesses that can cripple the stability of the product in the market. With this lingering problem, marketers face serious confusion. Research Gates quotes Sheth and Sisodia (1999) who have classified marketing’s […]
How To Grow Your Website Using Content Marketing In Nigeria
Content marketing is vital to the success of every business online. If you do business in Nigeria, then leveraging this market is important if you want your business to scale to a tremendous level. Increased traffic to your well-optimized page can draw leads you can easily turn to customers. Hubspot strongly believes that content marketing is essential because […]