Content marketing is vital to the success of every business online. If you do business in Nigeria, then leveraging this market is important if you want your business to scale to a tremendous level. Increased traffic to your well-optimized page can draw leads you can easily turn to customers.
Hubspot strongly believes that content marketing is essential because it answers your audience’s questions. With content marketing, you can build trust with your audience, improve conversions, connect with your customers, and generate leads. Additionally, in today’s age, customers expect high-quality, consistent content from their favorite brands.
Hence, even if you’re growing your brand through social media, you need content marketing to further expand your reach, leveraging content marketing as a Nigerian business. I will show you some strategies you can employ, however, before we get into that, let’s discuss content marketing and its importance.
What is Content Marketing?
When you enter a query into the search engine, you get to see millions of results no matter the keyword in question. A few times, some of these result pages don’t completely answer your questions and this makes your search even difficult. The problem then isn’t a lack of knowledge regarding the subject, as most of them don’t value the importance of putting out this content online.
In defining content marketing, Content Marketing Institute gave a bold definition. They connoted “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and keep a clearly defined audience — and, ultimately, to drive profitable customer action.”
So, you may have probably disregarded content marketing because you felt it couldn’t draw customers. Well, I’m sure you’re having a rethink towards that decision. However, if you’re still unconvinced, let’s identify the importance of content marketing in Nigeria and even the world.
The Importance of Content Marketing
When you don’t understand the importance of something, you can easily neglect it. And this neglect can be costly depending on the importance of the matter at hand. Using content marketing in Nigeria is vital to the growth of your business, and I will share a few reasons with you. They include:
Your Competitors Are Using It
Email marketing remains the fastest and highest converting platform in marketing. And anyone who consumes an email basically consumes content. This content can either be an article or a sales copy, and that’s why the conversion rates are so high.
When you spread the wealth of your knowledge on any subject using content marketing, you build trust with your audience as they refer you as a trusted authority. In the same vein, when you create amazing blog posts like this one, you create the same ripple effect with the search engines.
A lot of companies, even the biggest ones, still market their content. So, how much more you? You can start the process immediately, however, if you’re having challenges with your research and writing, you can follow the instruction below.
When you want to use content marketing, you must do it the right way to prevent making mistakes that will cost you so much. Book a Free Marketing Consultation with our team by clicking “I want a Free Consultation Session” let’s give you the complete content marketing framework.
Grants You Insight About Your Audience
Studying graphic and report sheets that trace the activities of your website visitors is not so easy. An easier way to get to them would be to use great contents that target problems they have together with easy-to-use solutions they need for their life and business.
When you write great content, your audience will respond, and some details of their conversation can show you where majorities of their problems lie while giving you content ideas you can use. When you understand your audience, selling to them becomes easy as you may not heavily rely on paid advertising.
Pulls Major Traffic
There are over 2 billion searches on a search engine like Google alone every day. And the only way to stay in the fray apart from paid advertising is content marketing.
Due to the connection that content creates between the reader and the brand, a lot of vast companies invest heavily into this aspect of their business as they hire the best writers and fully optimize for SEO in all their content.
How To Grow Your Website Using Content Marketing In Nigeria | 6 Simple Hacks
Growing your website using content marketing in Nigeria has many advantages. However, there are not a handful of processes that can help you execute this process. Here are a few steps that have helped many professionals create a strong online presence through this process. They include:
Constantly Update Fresh Content
Fresh content is fresh content. Search engines love fresh content as they believe it drives a new perspective on an existing subject. And if you’ve done your research well, you’ll probably rank for the keyword in a few weeks depending on your domain rating.
Using stunning headlines and answering important queries within your content all add to its strength and relevance on the web. However, you must ensure you don’t lose sight of your focus keyword or your core message so the search engines can know what you want to rank for and place you in the right category.
Conclusively, posting fresh content is important for SEO reasons, but getting your content indexed holds a higher level of importance.
Use High Volume Low Competition Keywords
Certain keywords are very competitive. If you decide to search “Digital marketing trends” as a keyword, you will get websites with huge authority competing for this keyword. And if you have a small digital marketing blog, avoid this keyword immediately.
Instead, you can focus on other keywords that have great search volume and are not competitive. You might believe they don’t exist, but it requires a lot of work to find them.
You can use keyword research tools such as Ubersuggest, Ahrefs, Google Planner, Keyword Everywhere, SEM Rush, Moz, etc. Although I strongly recommend Ahrefs because of their extensive database, other tools can still form a great replacement if you can’t afford their subscription fees.
Utilize your Social media Presence
Social media can make any content go viral. In the same vein, social media can help draw a lot of visitors to your blog content. And this sole reason has made companies hire social media management professionals to help them work on their presence.
If you can’t pull a whole social media team right now, ensure you have at least one social media manager that can help you draw your audience to your blog, while alerting them whenever you make a new update. Apart from drawing visitors, your social media page is a great place to connect with your fans.
Build Back links to your Website
Without back links, search engines cannot trust you. Back links are the endorsement you need from other brands that have gained stronger recognition and command higher web presence.
Although getting back links for your content is super important, it’s difficult to gain them when you’ve not written something so relevant or you don’t have a great relationship with the whales of the market.
If you want to build back links, you can simply pay some top websites like Amazon to give you a back link. A back link from them comes at around $200, however, if you don’t have that amount, you can find similar sites that pop up when you search your industry keywords. Pay each of them a visit and send a mail requesting for a back link.
One old trick a lot of bloggers keep using to get back links would be to write an article celebrating a massive blog and demand for back links as payment.
Use Influencer Marketing
A study shows that Influencer marketing offers the potential to unify marketing, public relations, digital marketing, and social media through powerful and relevant relationship-based communication.
Many people follow and strongly believe in influencers. Hence, any endorsement they make on a product will draw a certain pool of leads that can convert to customers when you use the right funnel.
Finding the right influencers that will back your brand doesn’t come easy. However, you can use a platform like Traackr that can help you easily find influencers within your region. Influencer marketing remains a brilliant strategy to boost content marketing in Nigeria and the world.
Do Search Engine Marketing
96% of marketers use search engine marketing to provide content to their prospects (Jeff Bullas). I’m sure without a doubt, you can see the importance and power of search engine marketing.
Search engine marketing remains a key strategy for content marketing, especially for a highly contested keyword. When you use search engine marketing, you draw a large pool of visitors to your blog and if you have a great product and funnel, your phones can keep ringing with orders all day.
Although search engine marketing looks easy, it doesn’t come easy. You need to do a lot of research regarding industry keywords, and this takes time and experience.
When you want to use search engine marketing, trust the experts so you don’t make losses. Socialander has built a reputation for executing exceptional search engine marketing processes. Book a Free Marketing Consultation with our team by clicking “I want a Free Consultation Session” so we can help you get seen and paid.
Many people have not identified content marketing as an important branch of their business. And when you see how much they struggle just to make a sale using paid advertising or other marketing channels, you would know they could’ve had an easier journey.
Content marketing remains a sure way to build trust in a market where you’re not famous. By constantly updating content and building your readership, the value of your brand keeps increasing. People have made poor purchase decisions in the past, so they will ensure they’re conversing with someone that has experience.
By following these six simple strategies, you can increase your website visitors without a lot of stress. This is good for your business, as it will immediately push your profits up.