Advertising on Facebook follows a straightforward process. The developers uniquely designed and constantly improve the system to ensure users don’t encounter a lot of trouble when they want to use the platform. If you run an online business in Nigeria or any part of the world, you would need to know the right tips that will get you results.
Facebook has an advertising audience of 2.14 billion. Hence, this connotes the number of people Facebook reports can be reached with ads on its platform. It’s an increase of 2.2% (or 45 million users) since Q3 2020. And with more people leveraging the online space, the numbers will increase.
In this article, I will take you through the processes you need for powerful advertising on Facebook. Furthermore, we will discuss how the entire advertising process works and the right processes you need when you want to run any advertisement on Facebook.
Table Of Contents
- What is Facebook Advertising?
- How Does Facebook Advertising Work?
- 10 Tips For Powerful Advertising on Facebook In Nigeria
What is Facebook Advertising?
Facebook advertising is a process that helps you increase the number of people that will encounter your post on the platform. To ensure marketers get great value for their investments in advertising, the company introduced a structure for the advertising.
Since its introduction, a lot of businesses and companies have benefited from the platform. As the biggest social media platform in the world, they offer users a lot of options in different audience selections. And this variety of options are responsible for some significant results they have today.
How Does Facebook Advertising Work?
Facebook advertising follows a very simple process. When you want to run an advertisement, you have access to a lot of options. However, I will take you through the basic process of running an advertising campaign using the steps. I’ve broken it down to a five-step process that includes:
1. Choose a Campaign
This is the first step to the success of any advert on Facebook. The sort of campaign you choose will determine the setup of the ad. You can choose a campaign to get more message, create brand awareness, or to direct people to your personal website or page.
2. Pick an Audience
Choosing your audience is the second important step. You need to choose your audience based on their demographics, interests, behavior, etc. If you’re selling a product for young adults, you’ll probably want to ensure people within the right age range get to see your advertisement.
3. Target Location(s)
This is another important aspect of advertising. You wouldn’t want people from other countries to see your advert when you’re selling a product for your local community. Inserting the locations wherein you want people to see your advert is a very important step as well.
4. Input a Budget
This is the aspect where Facebook and some other social media platforms beat every other advertising channel or means. On Facebook, you need to input the budget you have set aside for your ad and the time frame you want it to run for. When you input a budget and a time-frame, Facebook automatically shows you the number of people that will view your content.,
5. Introduce Payment Process
Paying for your advertising is a responsibility you must fulfill. So, before you start running your ad, you have to input a payment process that agrees with the system setup of the platform. Generally, Facebook accepts Visa and MasterCard payments. There’s also an option for local cards as well.
Note: You can see that running a Facebook advertisement can be completed in as little as five steps. All you need to do would be to follow these five steps and you would run an advertisement successfully.
10 Tips For Powerful Advertising on Facebook In Nigeria
When you want advertising on Facebook from Nigeria or any part of the world, these simple tips will help you a lot. These tips include:
1. Write Great Copies
An excellent copy is the best gift you can give your product. There are a lot of reasons a good copy matters; one reason is the attachment it gives your audience to your brand, while the other is the distinction it gives to you amongst your competitors.
There are a lot of copywriting styles, and since you would need it for an advertising campaign on Facebook, I would recommend you use the popular A.I.D.A (Attention, Interest, Desire, Action) style. However, if you need some help, you can just follow the instruction below.
Writing a copy that will propel sales is a very important part of your advertising – you can’t afford to give this job to newbies. Talk to Socialander by clicking “I want a Free Consultation Session”. and we will help you create great marketing copies for your Facebook advertising.
2. Use Exceptional Graphic Images
People easily get attracted to beautiful things. So, you must ensure every graphical representation of your advertising fulfills this condition. Neil Patel believes compelling images create a connection between you and your audience and help you build on that relationship. They encourage discussion and shares on other platforms.
You need to make the right investment into your graphics. A good investment would be to pay quality graphic designers or use applications like Canva to create stunning graphics yourself.
3. Use Short Videos
Over 70% of marketers claim that video produces more conversions than any other content. They believe it’s because a video is more engaging, more memorable, drives more traffic, and holds almost every other advantage over text. Well, a lot of photosensitive folks might differ.
The chart shows that pictures top every other form of content when it to comes to virality and shareability. But videos still hold a good position and if the videos are short, simple and interesting, they can help your advertising a lot more than you can imagine.
4. Use the Demographic Option
Good targeting means your campaign has better chances of doing well. When you need to create a campaign for a particular set of audience, you have to ensure you don’t miss out on using demographics. The demographic option makes your advertising customer focused.
Inputting the right demographics will save you a lot of money on advertising, as your impressions will be focused on your target market. More so, you will not need to focus on dealing with an uninterested market that will barge your adverts with questions.
Further Reading: 15 Reasons Why Marketing Through Social Media is a Must For Every Small Business
5. Have An Easy Call to Action
The general idea of a product would be to create ease and increase comfort. Any product that doesn’t fulfill those requirements would surely not cross the market barrier. Today, a lot of companies have established systems that increase ease in their products or services.
You have to copy that similar model in your call to action on your advertising copy. Don’t stress your prospective customers by making them go through a lot of procedures when they want to make a purchase. A straightforward call to action should be inputted in your copy every time. Check out this chart from Hubspot below.
6. Represent With Numbers
Numbers are important. And an excellent trick when you need to use numbers will be to use odd numbers and state them out to the last number. People love numbers and they’ll want to know how many people have benefited from your service since its inception.
In creating your advert copy, you can input these numbers to express social proof, which is important when you want to build trust with a new audience.
7. Use Simple Language
A lot of marketers make the mistake of using their industry keywords when writing an ad copy. The one thing they forget is that people are not familiar with those words, and if they can’t understand the function of the product or service, they can’t patronize you.
There are a lot of things you can learn from a bad marketing copy and jargons still hold a strong ground in that list. So, a good rule would be to keep your copy simple. Use a common language to communicate your points in a clear and orderly manner.
Bad marketing copy can kill your advertising, so you must avoid this mistake. Book a Free Marketing Consultation with our team by clicking “I want a Free Consultation Session” so we can help you create exceptional copies.
8. Leverage Audience Insights
Data is important. With the right data, you can make correct business decisions that can make your business scale. And you’re doing advertising on Facebook or any other social media platform, you need to properly use your audience’s insights.
A great audience insight will give you information regarding the interests, and demographics of the individuals that showed a good level of interest in your advert. When you have this data, you can project the desires of your audience and create a system that fulfills it every time.
9. Use Story Line
People love a good storyline. There is a scientific explanation for our love of stories: when we hear a story that resonates with us, our levels of a hormone called oxytocin increase (Medium).
A good story will get a lot of people attached, as they would love to see how it will all end. So, if you’re a superb storyteller, you can infuse this skill into your advertising copy. You might not get a lot of sales, however, you will draw many leads that can form your email list, and to whom you can sell other products you have.
10. Have Background Offers
A lot of marketers believe that one product can put them in a suitable position in the market. Well, customers are insatiable and love to have options when they don’t like a product. Furthermore, they’ll like to know what else a marketer can offer before they move to another brand.
Having background offers within your advert means you save money on advertising costs and copies for the new products you will create.
Facebook advertising will give you the highest conversion rate because of their high user number and audience segments. A good advertising copy will help you draw enough leads and help you market all your products easily.
Following the right pattern of advertising will help you a whole lot as you will avoid a lot of the mistakes that many marketers make. And I’m sure after you’re done reading this content, you will not have any problems with running your advertisements on Facebook.