Instagram Reels: Everything You Need To Know
There’s this extra feature on Instagram in the Explore page – an alternative way to record 15 to 30-second clips that allows you to uncover your most creative side with your effects, music, or audios to create content – Instagram Reels. Instagram Reels was first launched in Brazil in late 2019, and it is now available in over 50 other countries, including the US, the UK, Canada, Australia, and Japan, on both iOS and Android. Various influencers and brands have already adopted though it’s being disparaged as a “TikTok copycat. The idea is to maintain the already existing TikTok accounts whilst also leveraging on the new Instagram Reels for more sales. Brands like Walmart, Sephora France, Loius Vuitton. If you are wondering what Instagram reels is about, and how it works, we would answer all of your questions and more in this post. What is Instagram Reels? Instagram Reels is a new way to create fun and engaging video content. In a couple of Instagram Stories from the @creators account, Instagram explained the Reels tab as a “place to watch short, fun videos, and helps your Reels get discovered by new audiences on a bigger, global stage.” Just like TikTok, Instagram users can record and edit together 15 to 30-second video clips set to music, and share them to their Stories, Explore Feed, and the new Reels tab on a user’s profile. But where TikTok has the “For You” page, Instagram gives Reels an exclusive landing spot at the top of the Explore page. Just tap the first reel at the top, and you can access the Reels feed. From here, you’ll see Reels from popular and trending accounts on Instagram. How Do I Create My First Instagram Reel? Using Reels is not so different from using Instagram Stories. However, ensure that your Instagram app is updated to the minimum version of 153.0. Then, follow the steps below: Step 1: Open your Instagram account, the Instagram Stories camera, and tap Reels. Step 2: You will notice a change in the interface as there are now 3 choices at the bottom – Live, Story, Reels. Step 3: Tap the Reels option Step 4: Before and after you record footage on your Reels camera, you’ll see four editing icons on the left side of your camera screen. The four controls include: Sound: This allows you to add an already recorded sound from other users or an Instagram Reels’ featured song list to your content. Sound overlay tool in these reels. Playback Speed: This allows you to change the speed of your video, either to speed up or slow down the content. Effects: This icon, which looks like an emoji outline, allows you to apply special effects. You get to add stickers and filter effects to your video. Timer: You can tap this icon to set the recording time for your clip. When you tap record, a countdown of three seconds will appear on your screen before Reels starts to record. Then Reels will automatically film for the time you chose. Step 5: To record an Instagram reel, tap and hold the ‘Record’ button or tap on the video, and to end the clip, tap on it again. You can also choose the Camera roll option on the left to upload a video from your phone. Step 6: Once you have your Reels recorded, review your work by pressing the ‘Back arrow’ button. Here you can choose to trim your video or discard it with the ‘Delete’ button right below. Step 7: Next, tap the ‘Forward arrow’ button to add stickers and emojis. You can’t add polls or question boxes to it, but you can experiment with some drawing, recording, the eraser stick, and customize the text. Step 8: Press the forward arrow after reviewing the video and adding any last-minute effects, and you’ll be taken to the post screen, where you can choose a cover image, write a caption, add hashtags, and publish your video to Reels. Step 9: Tap Share and Done. You can also share the Reel in your Instagram stories. Further Reading: How Do Instagram Promotions Work & How Will They Help? How do I find Reels to Watch? There are four ways to find reels to watch on Instagram: 1. Your Feed You can browse your Feed to see reels created by people you follow. A Reels icon looks like a small clapperboard on the left-bottom side of all reels. The idea is to differentiate the reels from other Instagram videos. 2. Your Explore tab On the Explore page, a reel will be at the top right side of the screen. Tap the video to watch, and then scroll down to see more reels. 3. A particular audio or hashtag If you tap the audio name or hashtag at the bottom of a reel you’re watching, you’ll see a page with other reels featuring the same audio or hashtags. 4. Search for hashtags If you type a specific hashtag into the search bar, you’ll probably find reels using that hashtag. Reels in Explore shows the most trending culture on Instagram. There’s an entertaining selection of Instagram Reels made by various people on Instagram, in a vertical feed recommended for you. So, if you come across a reel you love, you can easily like, comment, or share it with your friends. You may also come across some reels with a “Featured” label. Featured reels are a selection of public reels Instagram chooses to show you original content to entertain and inspire you. If your Reel is featured in Explore, you’ll receive a notification. What’s Next for Instagram Reels? When Instagram launched Instagram stories in 2016, they had just about 150 million users. Currently, Instagram stories have over 500 million users and counting. Quite frankly, Instagram Reels has a similar potential to even surpass Instagram stories. Many influencers and brands already use these reels to promote products. With the branded content tags on reels, brands are leveraging the opportunity
TikTok Ads: Everything You Need to Know About
Tiktok is one of the fastest-growing social media platforms. Although they’ve gained high user numbers and popularity, many people don’t use Tiktok ads as much as they use Facebook and Instagram ads. Hence, this means you have an opportunity to market your product and services to billions of Tiktok users. There are about 6 billion lifetime downloads of TikTok on iOS App Store and Google Play as of December 2020 (Sensor Tower). And TikTok global penetration estimated at 18% of global internet users aged 16-64 (GlobalWebIndex). This large margin of users makes it possible to advertise a wide range of products as most people with buying power fall within this age range. Running Tiktok Ads demands you hold the knowledge of the entire advertising process. And that is what the core of this post will discuss. So, ensure you take into cognizance the key strategies you will see in this article when you’re running a Tiktok ad. What are Tiktok Ads? TikTok Ads is where you can show your brand’s creative side. AIt’s a platform where your audience can connect with you on a deeper level. No matter how big or small your business, no matter what you’re making or selling, your brand can get the push it deserves on Tiktok. Tiktok Ads don’t have the same framework as LinkedIn Ads. Their setup is still crude, as you cannot target specific audiences and it sets your budget in a monthly range. However, with promised advancements, there’ll surely be an improvement. So, you can now tap into unique engagement solutions and highly creative formats to creatively and authentically connect with audiences around the world. This way, you can build a strong rapport which is instrumental for your business. What Are The Types Of TikTok Ads? There are different products, and each product has its target market. To simplify creating ads, Tiktok has sectioned the two categories of product and service providers into business professionals and individual professionals. Business If you run a business, then you would need to use the business account to run your ads. With a business ad, you can promote your goods and services easily following the procedures you will see in the next section. Individual If you’re looking to promote your personal brand or drive traffic to your personal blog, then you’ll need to run an individual ad on the platform using the procedures we will lay out below. How To Run TikTok Ads TikTok may have blossomed as a social media platform, but there is still a lot of work to be done regarding advertising on the platform. It doesn’t give you the type of flexibility you can get from Instagram promotions. When you want to run a Tiktok promotion, you would need to first choose whether you’re running for business purposes or for individual purposes. Business purposes involves your company, promoting goods and core services, while individual purposes involves your website and pages on the platform. Generally, when you want to run TikTok ads, input the following details: Company name Full name Business Email Phone number Monthly budget (USD) Region/Country Company website In summary, you must let Tiktok know if you’re an agency and the type of industry you’re functioning in. This way, they’ll ensure they tailor your Ad to meet the right target market. Conclusion Tiktok ads might not be as efficient as Facebook, Instagram, and Twitter ads. However, as they keep getting more users, they will scale. Hopefully, they’ll expand from being strongly a video creation and editing application to a complete social media space.
Clubhouse: Everything You Need to Know about Clubhouse
I first heard about this app from a colleague. He wanted me to listen in on a conversation about music. I was thrilled and instantly wanted to know more about this app. Turns out, the app was Clubhouse but I couldn’t get it because I wasn’t an iPhone user yet. Fast forward to a month after that and I got an iPhone. I wanted to finally understand how the legendary clubhouse app worked. If you are just like I was, wonder no more as I would be spilling the tea on how this app; clubhouse, works. What is Clubhouse? Clubhouse is an iPhone-only voice chatting app where users can create and join rooms for different conversations. It was developed by Silicon Valley entrepreneur, Paul Davison, and former Google employee, Rohan Seth. While the app is solely for iPhone users, for now, there are plans underway to make it available for android users as well. How do I Join Clubhouse? You have to first be an iPhone user. Then proceed to the App Store and download it to reserve your username on a waiting list. However, that’s how far you can go without an invitation, plus there’s no guarantee that you will ever get an account that way. Clubhouse is practically invite-only. Thus, anyone that wants to join, has to be invited by an already existing member with an account. So, once you receive an invite, click on the link, download the app, and set up your profile. You can set up a profile photo, a bio, and link any relevant social media accounts. The app will just, as usual, alert your friends that you are now a member, you can follow them and them, you. How does Clubhouse Work? In Clubhouse, users can enter into different rooms to listen, or join in on conversations (be careful not to accidentally join rooms that would make you uncomfortable). In those rooms, there are no pictures or videos except the faces on the profile. You only get to hear voices. The person who created the room, the moderator, gets to choose the participants they want to join the conversation. They can have as many people as they want “on stage” with them. They also get to invite and remove people from the stage as time goes on. When the person on stage is not the one speaking, they are advised to mute, so as to enable the speaker to speak audibly. Also, when someone on stage wants to speak, they too have to wait their turn before they unmute themselves and speak. In the same vein, if a member of the audience desires to speak, they can raise their hands and wait to be invited on stage by the moderator. Since they are all supposed to be muted when you are talking, how do you know when they are in support of what you are saying? Or simply put, how’s excitement and support for a point been made, shown? You can flip your mute buttons on and off quickly for that. How Do I Join Groups on ClubHouse? After the sign-up process, you can select your interests and be given options for groups to join. Choose whatever niche you want to be a part of – from social media to fashion, beauty, the editorial world, etc. Clubhouse handles different topics, from religion to dating, to sports, to pop culture, and a lot more. Some groups are particular about business, networking, while others are fun groups for good laughs. Fundamentally, Clubhouse can be whatever you choose to make it – entertaining, or solely professional. Once you join the groups, you will get access to what groups they are hosting and joining in. You can also search for topics of interest to you on the explore page. Why is Clubhouse App So Popular? There are a couple of reasons this app is as popular as it is now. A standout reason was they launched it early in the pandemic when being with people in an enclosed environment and conversing was impossible. So, people leveraged this new app that allowed them the opportunity of joining a room and hearing other humans talk, albeit virtually. The exclusivity Clubhouse offers also played a good part here. It was a classic case of FOMO (Fear Of Missing Out) because people love the things they can’t readily have. Nevertheless, they attracted some pretty big names on the app, and it unequivocally encouraged more people to sign up and listen to their favorite talk. Which Celebrities are on Clubhouse App? There are a bunch of celebrities joining Clubhouse every day. From Tory Burch, Virgil Abloh, to other big fashion names to Tiffany Haddish, Drake, Oprah, and Kevin Hart. Actor Jared Leto, filmmaker Ava DuVernay, and Silicon Valley elite like Elon Musk, Mark Zuckerberg, and others. Among the Clubhouse, ranks are Oprah, Twitter CEO Jack Dorsey, actor Terry Crews, CBS This Morning host Gayle King, and venture capitalists like Mark Cuban, Marc Andreesen, and Reddit founder, Alexis Ohanian. Currently, the app boasts a whopping 10.1 million users and has expanded to include popular podcast hosts and social-media stars such as Lindsey Metselaar, and Serena Kerrigan, who use the platform to host more private discussions with their friends and followers. The exclusivity of Clubhouse offers high-profile users a sense of security and allows them to engage in interesting conversations. For example, while MC Hammer is known for hosting rooms about cryptocurrencies, Kevin Hart drops in on debates about whether he is even funny and more. Clubhouse is one where you’ve got to be there to follow conversations. None of the conversations are recorded, and it does not make transcripts available after the conversations. So, celebrities (and you) don’t have to fear that everything they say on Clubhouse will become a news headline. What Comes Next for Clubhouse? Clubhouse’s reputation was built with conversations hosted by big personalities like Oprah Winfrey, Mark Zuckerberg, and Elon Musk. Now, the app is already considered
LinkedIn Ads: Everything You Need to Know About
LinkedIn is the foremost platform for business professionals seeking to network, connect and grow their career and business. A significant advantage LinkedIn has over other social media platforms is the ability to connect individuals to job and internship opportunities. However, with LinkedIn powering over 760 million users, finding opportunities that are tailored to your expertise. So, you would need to rely strongly on LinkedIn ads to help you get your brand, business, or qualifications a boost. And to effectively use these ads, you must understand the steps and processes involved in starting and completing a successful advertisement campaign. What Are LinkedIn Ads? LinkedIn Ads is a paid marketing tool that grants you access to LinkedIn social networks through diverse sponsored posts and other methods. These ads are a powerful marketing tool for B2B companies to gain leads, online recognition, boost content, and more. LinkedIn Ads uses a bidding system like other ad platforms and allows you to show an ad to the audience of your choice. You can target specific audiences and control your budget all at once. However, this is pretty similar to what we’ve seen on other platforms. If you can sustain the recommended budget and have a deal size large enough to create a positive ROI, LinkedIn ads are a great investment option. LinkedIn ads strongly yield high-quality leads and offer larger niche targeting options that give them an edge. What Are The Types Of LinkedIn Ads? LinkedIn has diverse advertising formats that interact differently with users. Each format has a structure that it follows, and this determines how every ad will run on the platform. LinkedIn has organized this structure into four key aspects that include: Sponsored Content Sponsored content is any content that appears directly on the news feed of your targeted LinkedIn users. This content appears as singular images, videos, or even carousels. Sponsored content has select core advantages that make it a preferable option to many users. Some of these advantages include: Message Ads Message Ads are another unique form of LinkedIn ads. Through message ads, you directly connect to your audience via inbox, and this is very similar to email marketing. With message ads, you can personalize certain aspects of your message to draw user appeal. Dynamic Ads Message Ads and Sponsored Content are great options, however, dynamic ads possess interesting features that knock them off. With a dynamic ad, you can personalize your creativity for each member of your target group. To be precise, you can extract and use data such as their company name, profile, job title. Pushing engagement with this ad type is pretty easy because of the personalization option. Of course, personalization is one of the emerging digital trends to look out for. So, you utilize dynamic ads in formats such as: Text Ads Text Ads are simple but interesting pay-per-click (PPC) or cost-per-impression (CPM) ads. Basically, they usually sit pretty by the side of your news feed screen and LinkedIn users that access the platform with their laptops and desktops get a splendid view of this ad. Using Text Ads, you can: Further Reading: How Do Instagram Promotions Work & How Will They Help? How To Run LinkedIn Ads Now you’ve learned about the different LinkedIn ads and their formats, let’s get into the business of the day, which is how to run proper highly converting LinkedIn ads. You will find a step-by-step procedure that will help you gravitate from one process to another easily. Hence, the processes include: Choose Self-Service or Managed Campaigns Self-serve advertising is simply an advertiser placing their own ads without the help of an advertising sales representative. In many ways, self-service provides major advantages and can benefit everyone involved in the ad sales equation. You can engage certain stipulations for your ads which will help your campaign. On the other hand, Campaign Manager is LinkedIn’s ad management tool that helps anyone to create, launch, and evaluate the performance of LinkedIn ad campaigns. This self-service online tool guides advertisers to launch campaigns in 23 languages to reach the world’s largest professional network. Summarily, self-service advertising has been submerged into campaign manager advertising, and this collaboration has empowered LinkedIn users to run their ads effectively and easily. With just a few clicks, anyone who has never run an ad before would easily set up a campaign and get it running in minutes. Choose Objective Every ad campaign has an objective, and all objectives have diverse ways through which they can perform optimally on the LinkedIn platform. In other words, there’s no singular road to achieve any goal you have with your ad campaign. To make it easier for advertisers, LinkedIn has branched its campaign objectives into three singular goals which include: Awareness: This is the type of campaign you use when you simply want to create awareness for your brand. FOr example, you started a t-shirt design business, running a brand awareness campaign is a great way to introduce yourself to the buzzing marketplace. Brand awareness campaigns are basically an introduction to a brand, and you have to ensure you use high-quality images or videos for this type of ad. Consideration: In consideration campaign, you’re looking to get an audience to engage with you on a personal level. For example, using the same t-shirt branding business, you can create content that will get views while driving engagement. A good example will be content on “What color of the shirt fits you best?” This type of content drives engagement largely, and you can even get people to visit your website to see the diverse colours of shirts you have designed. Consideration is an outstanding campaign objective when you need to build social proof in the market. Conversion: Conversion is a simple language and we all understand the meaning. When you want to convert, you want to take people on a journey from lead to customers. However, this journey starts with deep lead generation techniques. Furthermore, you can seek to get individuals interested in an
The Best Time to Post on Social Media for Highest Engagement
When you have a social media page for your business, many times your posts gain great engagement while they flop other times. A lot of social media managers still can’t get a hand at this, probably because they don’t know the best to post on social media for strong engagement. Considering that social media platforms have over 3.2 billion users, you also consider that these users operate in different time zones and are scattered all over the globe. While a user is on the platform by 9 am in the U.S, another user would be on the platform by 2 pm in the United Kingdom. If you were to gather all the data to make a proper analysis, you would hang in there for weeks making no headway. So, let me quickly give you the hacks that will let you know the best time to post on social media for the highest engagement across all platforms. What is Social Media Engagement? Social media engagement is a serious keyword that has garnered a lot of attention from both social media users and marketers. But the interesting fact is few people don’t know what it means or how it applies to any social media channel. Hootsuite gave a refined definition of this concept. They believe social media engagement is the measurement of comments, likes, and shares. Of course, you want to rack up your followers, but ultimately, the greatest measure of social media success is an engaged audience, not just a big one. Now you understand this concept, it’s obvious your focus shouldn’t rest on building followership, but on building followers that will actively engage with the brand. To be honest, this is the troublesome part of the job and if you can scale through it, then you can build a lasting engagement. Building engagement on social media is easy when you know the right processes. At Socialander, we will help you build an engaging and vibrant platform on social media. Book a Free Marketing Consultation with our team by clicking “I want a Free Consultation Session” and let’s get started What Spurs Social Media Engagement? Social media platforms have billions of users, however, at certain times the number of individuals actively using the platform spike. During this period, you can safely understand that something on the internet going viral is influencing the sudden heavy user presence. Creating viral content is difficult. Most times, you might believe content has potential for virality until you put it online and you have little or no engagement at all. However, if you’re to follow the right digital marketing trends, you might just get lucky. Generally, people get engaged with social media when there’s something really interesting to view. And if you can do your best to continually create engaging content, use the right promotion strategies, then you can rest assured that your content can go viral soon enough. Best Time to Post on Social Media for Highest Engagement There are a plethora of social media channels. And all of them have different modes of operation. Although Facebook and Instagram share a lot of similarities, using the two platforms provides a unique user experience. So, we will consider each social media channel and the best time to post on each platform. Best Time To Post on Facebook Facebook remains the biggest social media platform with the highest number of users. However, their algorithms keep reducing the effect of organic traffic. Because of this, it forces more people to use paid advertising when they want to build engagement for any content. Hootsuite gathered data from over 250 brands and discovered these to be the best times to post on Facebook: When it is B2B brands, they draw this time frame from understanding that many businesses open up from 9 am to 2 pm daily. And Mondays are the beginning of the week, so a lot of eyes are on projects uncompleted by Friday. Concurrently, Fridays are the end of the week, so it hinges a lot of attention on hitting deadlines. In the B2C end, posting at noon is a great time, as many people are on break at their offices. Furthermore, countries with good time differences like the U.K and the United States have their citizens actively working. Monday is the start of the week, so people are looking for products they should get after a long weekend. Hitting them with your strongest offerings on Monday will do the magic. Further Reading: 10 Tips For Powerful Advertising on Facebook In Nigeria Best Time To Post on Twitter Twitter remains an exceptional place for direct relations with your customers or audiences through direct mentions, threads, and even trends that put your brand in the spotlight. Considering how much interest people have developed in Twitter recently, you must pay attention to this unique social media platform. A lot of Twitter users love being updated with the latest information, trends, and news. Hence, most users are active on the platform from Monday to Friday between 9 am and 12 pm. After they’ve gotten their updates, they’ll get active again from 7 pm to 10 pm. Because of the ease of accessing company pages on Twitter, the social media platform has become a key tool for customers with inquiries about a product or service. For this reason, companies have invested seriously in their social media and customer care team to take care of these inquiries. Owing to the fact that these inquiries strongly come on Sundays between 2 pm to 9 pm, it’s a good time to post on a social media platform like Twitter. And of course, you can create FAQs and other steps to ensure you don’t answer the same questions always. Best Time To Post on Instagram Instagram follows a structure similar to Facebook, however, its user experience is unique. Because of Instagram’s framework, a lot of businesses command a strong online presence on Instagram. And the platform keeps creating channels through which communication between businesses and their customers gets
How Do Instagram Promotions Work & How Will They Help?
Instagram has about 1 billion users. For this reason, advertisers have spotted this platform as a great place for showcasing their products and services. Additionally, many businesses use Instagram as their office, as most companies have a verified Instagram handle. Instagram promotions follow a straightforward process. You don’t even need to possess so much experience when you want to promote content on Instagram. While I will breakdown the complete promotion process, I’ll highlight a few key reasons that make Instagram a top promotion spot for your brand and business. What is an Instagram Promotion? An Instagram promotion is simply boosting the ability of content to reach a greater number of people that are not your followers. With this tactic, many businesses have built significant leads that have converted to customers. Instagram promotions have been effective so far and keep growing every day. Instagram keeps introducing many features into their advertising that makes it easy for individuals to navigate the system. For this reason, they have gained a good number of advertisers within a short time. This process has boosted engagement on the platform to a level within the industry’s normal. You can see that this number proves that Instagram has seriously been working on their framework. And this development which introduced more features for business professionals has made running Instagram promotions easier, faster and cheaper. A distinctive feature that Instagram introduced was the ability to switch accounts with only the tap of a button. Additionally, you can switch with about four different accounts using only one Instagram application. The ability to write simple and clear business information is also another booster that helps people understand more about a business when they visit their page. Can You Promote Content on Instagram? Similar to every other social network that includes an option to boost a post, Instagram introduces regulations regarding advertising and the quality of posts individuals introduce on the platform. Hence, if you’re thinking of promoting a content, then you need to ensure you stick to the guidelines. The whole idea behind creating an Instagram ad is social proof. According to Wikipedia, Social proof is a psychological and social phenomenon wherein people copy the actions of others to undertake behavior in a situation. You need to ensure people know you think like them and agree to some of their proclivities. Naturally, you could choose to use organic traffic instead of boosting a post, but with 800 posts made per second on Instagram, your post would be lost in the sand. Unless you probably have a raving fanbase or a large pool of followers that will help you with shares across Instagram and other social networks. Generally, Instagram remains one of the fastest-growing social media platforms in the world. With their low advertising rates and large diversified audience, you’re sure that your promoted content will reach the audience you want it to reach which will help you build your business and create stronger awareness for your brand. How Much Does It Cost To Promote on Instagram? When you want to promote content on Instagram, asking for the price will help you know how much investment you need to make to get your ad running. Well, with Instagram it’s truly different. When you want to run an advertising campaign, you determine your budget and time frame. For every budget and timeline you input, Instagram automatically shows you how long it will boost your content. Hence, to be clear, Instagram utilizes an ad/promotion structure on a Cost-Per-1000 Impressions (CPM) basis. Essentially, this means you pay the specified bid amount on your post for every 1,000 people that see it. This same framework has been seen in Facebook as well. When you’re using Google keyword advertising, you would use the Pay Per Click (PPC) option, where you pay a certain amount for every user who clicks on your ad campaign. This way, you’re sure that you’re not running a visibility campaign that’s not accompanied by conversions. Although Instagram strongly believes in visibility, you need to ensure you properly optimize posts so that you reach your goals without burning holes in your pocket. This is important, especially when you have a copy to sell. For every type of content you want to share on Instagram, you must have an end goal, and you determine this goal. Instagram has properly categorized all advertising goals into different options, it makes it easier as you choose by clicking your advert goal. Although the complete essence of promoting a campaign would be to build brand awareness, it’s also important you have a product to sell so you can refund a part of your advertising budget. To effectively run a social media promotion, you need a social media management team to help you do the job. What Do I Need to Promote Content on Instagram? If you want to run any of your Instagram promotions, you need to ensure you put a lot of things in check. A lot of times, your promotion can get a rejection when it doesn’t fulfill the requirements, nor does it align with the advertising policies of the platform. A basic thing you would need to run an Instagram promotion would be to switch from a personal account to a professional account. In making this switch, you simply do: Open your Instagram application Click on the “Settings” Button Find the icon “Switch to Professional Account” Choose a Category and Line of Business Conclude the process When you’ve completed this process, you now have a business account wherein you can run your favourite Instagram promotions. Conclusively, you must have a picture or video, copy, and a card that allows you to make payment after your post has started its promotion process. Further Reading: 10 Tips For Powerful Advertising on Facebook In Nigeria How Do Instagram Promotions Work Now this is the core aspect of the entire conversation. And I will break down the process one by one to enable you to build a better understanding. Instagram promotions have
10 Tips For Powerful Advertising on Facebook In Nigeria
Advertising on Facebook follows a straightforward process. The developers uniquely designed and constantly improve the system to ensure users don’t encounter a lot of trouble when they want to use the platform. If you run an online business in Nigeria or any part of the world, you would need to know the right tips that will get you results. Facebook has an advertising audience of 2.14 billion. Hence, this connotes the number of people Facebook reports can be reached with ads on its platform. It’s an increase of 2.2% (or 45 million users) since Q3 2020. And with more people leveraging the online space, the numbers will increase. In this article, I will take you through the processes you need for powerful advertising on Facebook. Furthermore, we will discuss how the entire advertising process works and the right processes you need when you want to run any advertisement on Facebook. What is Facebook Advertising? Facebook advertising is a process that helps you increase the number of people that will encounter your post on the platform. To ensure marketers get great value for their investments in advertising, the company introduced a structure for the advertising. Since its introduction, a lot of businesses and companies have benefited from the platform. As the biggest social media platform in the world, they offer users a lot of options in different audience selections. And this variety of options are responsible for some significant results they have today. How Does Facebook Advertising Work? Facebook advertising follows a very simple process. When you want to run an advertisement, you have access to a lot of options. However, I will take you through the basic process of running an advertising campaign using the steps. I’ve broken it down to a five-step process that includes: 1. Choose a Campaign This is the first step to the success of any advert on Facebook. The sort of campaign you choose will determine the setup of the ad. You can choose a campaign to get more message, create brand awareness, or to direct people to your personal website or page. 2. Pick an Audience Choosing your audience is the second important step. You need to choose your audience based on their demographics, interests, behavior, etc. If you’re selling a product for young adults, you’ll probably want to ensure people within the right age range get to see your advertisement. 3. Target Location(s) This is another important aspect of advertising. You wouldn’t want people from other countries to see your advert when you’re selling a product for your local community. Inserting the locations wherein you want people to see your advert is a very important step as well. 4. Input a Budget This is the aspect where Facebook and some other social media platforms beat every other advertising channel or means. On Facebook, you need to input the budget you have set aside for your ad and the time frame you want it to run for. When you input a budget and a time-frame, Facebook automatically shows you the number of people that will view your content., 5. Introduce Payment Process Paying for your advertising is a responsibility you must fulfill. So, before you start running your ad, you have to input a payment process that agrees with the system setup of the platform. Generally, Facebook accepts Visa and MasterCard payments. There’s also an option for local cards as well. Note: You can see that running a Facebook advertisement can be completed in as little as five steps. All you need to do would be to follow these five steps and you would run an advertisement successfully. 10 Tips For Powerful Advertising on Facebook In Nigeria When you want advertising on Facebook from Nigeria or any part of the world, these simple tips will help you a lot. These tips include: 1. Write Great Copies An excellent copy is the best gift you can give your product. There are a lot of reasons a good copy matters; one reason is the attachment it gives your audience to your brand, while the other is the distinction it gives to you amongst your competitors. There are a lot of copywriting styles, and since you would need it for an advertising campaign on Facebook, I would recommend you use the popular A.I.D.A (Attention, Interest, Desire, Action) style. However, if you need some help, you can just follow the instruction below. Writing a copy that will propel sales is a very important part of your advertising – you can’t afford to give this job to newbies. Talk to Socialander by clicking “I want a Free Consultation Session”. and we will help you create great marketing copies for your Facebook advertising. 2. Use Exceptional Graphic Images People easily get attracted to beautiful things. So, you must ensure every graphical representation of your advertising fulfills this condition. Neil Patel believes compelling images create a connection between you and your audience and help you build on that relationship. They encourage discussion and shares on other platforms. You need to make the right investment into your graphics. A good investment would be to pay quality graphic designers or use applications like Canva to create stunning graphics yourself. 3. Use Short Videos Over 70% of marketers claim that video produces more conversions than any other content. They believe it’s because a video is more engaging, more memorable, drives more traffic, and holds almost every other advantage over text. Well, a lot of photosensitive folks might differ. The chart shows that pictures top every other form of content when it to comes to virality and shareability. But videos still hold a good position and if the videos are short, simple and interesting, they can help your advertising a lot more than you can imagine. 4. Use the Demographic Option Good targeting means your campaign has better chances of doing well. When you need to create a campaign for a particular set of audience, you have to ensure you don’t miss out on using demographics. The demographic option makes your advertising customer focused.
15 Reasons Why Social Media Marketing is a Must For Brands
Social media users keep growing every day. In 2020, over 3.6 billion people were using social media worldwide, a number projected to increase to almost 4.41 billion in 2025 (Statista). With advertising costs for billboards and television stations on the rise, you can agree that marketing through social media is a necessity. If we make comparisons and check the numbers, social media advertising cripples all forms of advertising. It’s one of the easiest and most efficient means of advertising that doesn’t demand so much from the marketer. So, this content will outline so many reasons that will encourage you to do your marketing through social media. 1. Create Brand Recognition The truth remains; there are a thousand other people doing the same type of business you’re doing. So, you have to set yourself out and remain unique. If you remain clogged in the market space, your customers won’t be able to differentiate you from the lot, and that isn’t good for your profits. Investopedia believes the term brand recognition refers to the ability of consumers to identify a specific brand by its attributes over another one. Brand recognition is a concept used in advertising and marketing, as companies often conduct market research to determine the success of their brand recognition strategies. So, you need every tool to set out your brand and marketing through social media gives you that distinctiveness. 2. Easily Connect With Audience To keep your brand relevant, understand the importance of connecting with your audience. Connecting to your audience will allow you to understand their reactions, wants, and needs. Since many audiences are constantly changing, it’s a great idea to get connected and stay connected with your audience. This way, you keep up with your target audience and adapt whatever you need to in order to stay relevant. Staying in touch with your audience demands the right tools and framework. At Socialander, we will equip you with an efficient structure that will keep you in touch with your customers. Book a Free Marketing Consultation with our team by clicking “I want a Free Consultation Session” and let’s get started. 3. Tell Brand Story Stories make people connect with you in different ways. For every story you tell about your brand, people see themselves relating to your story while those who experienced something similar connect with a deeper understanding. So, telling your brand story is a great way to create an emotional appeal. Clinical Psychologist, Dr. S Hamby talks about storytelling in an article for Psychology Today. She commented, “One thing we have learned since starting Touch Network is the importance of sharing your story. It is not just the telling or writing it down, but knowing that what you write will be read by others and the hope that by sharing in a public way, someone else might be inspired or helped by your story.” 4. Increase Traffic Social media is the fastest and easiest way to boost traffic on your blog or to your business. With over 4 combined billion users, there is no other community that can hold such a number within a space. And to do this, you don’t need to break the bank at all. If you consider this Statista chart, you will encounter the number of active users these platforms draw daily and AdEspresso confirms this knowledge when they said “Social media affects your site traffic by providing more visibility to your content.When lots of people share your content within their networks, they’re going to send more traffic to your website and therefore boost your rankings.” 5. Helps Your Targeting If you run a niche-based business, then you would love to ensure you target the right customers with your advertising. For example, if you run a sanitary towel business, then you need to ensure the majority of the people seeing your adverts are women not men. Social media platforms will help you target your customers using demographics, interests and behavioural patterns of individuals that match your target market. This way, you will have a reassurance that your advertising campaigns are getting to the right people. 6. It is Cost Effective A good way to grow a business would be to reduce costs and keep focusing on increasing profits. However, today, most businesses spend much more on overhead costs than they had ever spent. For this reason, most of them never go beyond startup level and this is saddening. Unlike billboard and television placements that have a fixed price, marketing through social media gives you a greater level of control. When you advertise on social media, you control your budget and the timeline in which you want your ad to run. And with a good number of your customers online, you’ll get great conversions. 7. Makes Re-targeting Easy There are poor campaigns, but there can never be a terrible campaign. For example, when you run an advertising campaign on a new product and there are no conversions, you can easily target the same audience with either a new product or after you’ve changed features of the product using the information from your reviews. Re-targeting is a necessary aspect of marketing, especially when using social media. Even Forbes believes; Trust is the cornerstone to all customer experiences. It can’t be built in a day, but it can be destroyed quickly. Focusing on each customer individually instead of rushing to get things done can help create a long-term relationship of trust. 8. Helps You Run Experiments If you desire to know if your product is a great fit for the market, you only need to run an experiment. And what better place would give you the feedback you desire than social media. Some of the most terrible products in the world knew their potential immediately after they started their first campaign online. Running experiments are important, especially when you’re a businessperson. A great product can increase your brand and draw more customers to you, while an inferior product can make you lose customers and bring down