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Tiktok is one of the fastest-growing social media platforms. Although they’ve gained high user numbers and popularity, many people don’t use Tiktok ads as much as they use Facebook and Instagram ads. Hence, this means you have an opportunity to market your product and services to billions of Tiktok users.

There are about 6 billion lifetime downloads of TikTok on iOS App Store and Google Play as of December 2020 (Sensor Tower). And TikTok global penetration estimated at 18% of global internet users aged 16-64 (GlobalWebIndex). This large margin of users makes it possible to advertise a wide range of products as most people with buying power fall within this age range.

Running Tiktok Ads demands you hold the knowledge of the entire advertising process. And that is what the core of this post will discuss. So, ensure you take into cognizance the key strategies you will see in this article when you’re running a Tiktok ad.

What are Tiktok Ads?

TikTok Ads is where you can show your brand’s creative side. AIt’s a platform where your audience can connect with you on a deeper level. No matter how big or small your business, no matter what you’re making or selling, your brand can get the push it deserves on Tiktok.

Tiktok Ads don’t have the same framework as LinkedIn Ads. Their setup is still crude, as you cannot target specific audiences and it sets your budget in a monthly range. However, with promised advancements, there’ll surely be an improvement.

So, you can now tap into unique engagement solutions and highly creative formats to creatively and authentically connect with audiences around the world. This way, you can build a strong rapport which is instrumental for your business.

What Are The Types Of TikTok Ads?

There are different products, and each product has its target market. To simplify creating ads, Tiktok has sectioned the two categories of product and service providers into business professionals and individual professionals.


If you run a business, then you would need to use the business account to run your ads. With a business ad, you can promote your goods and services easily following the procedures you will see in the next section.


If you’re looking to promote your personal brand or drive traffic to your personal blog, then you’ll need to run an individual ad on the platform using the procedures we will lay out below.

How To Run TikTok Ads

TikTok may have blossomed as a social media platform, but there is still a lot of work to be done regarding advertising on the platform. It doesn’t give you the type of flexibility you can get from Instagram promotions.

When you want to run a Tiktok promotion, you would need to first choose whether you’re running for business purposes or for individual purposes.

Business purposes involves your company, promoting goods and core services, while individual purposes involves your website and pages on the platform.

Generally, when you want to run TikTok ads, input the following details:

  • Company name
  • Full name
  • Business Email
  • Phone number
  • Monthly budget (USD)
  • Region/Country
  • Company website

In summary, you must let Tiktok know if you’re an agency and the type of industry you’re functioning in. This way, they’ll ensure they tailor your Ad to meet the right target market.


Tiktok ads might not be as efficient as Facebook, Instagram, and Twitter ads. However, as they keep getting more users, they will scale. Hopefully, they’ll expand from being strongly a video creation and editing application to a complete social media space.

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