Snapchat burst into the social media battle as a big underdog with its business model strongly focused on helping users take beautiful pictures and create videos with a lot of effects. Currently, the company is worth over $4 billion in about ten years of existence.
As of the fourth quarter of 2020, the photo and video sharing app Snapchat had 265 million daily active users worldwide, up from 218 million global DAU in the corresponding quarter of 2019 (Statista). These attractive user numbers have drawn advertisers who want to create sponsored content on the platform.
Hence, running Snapchat ads has become a serious conversation among advertisers who are looking to leverage this social media platform to reach their audience. And I’ll be showing you a complete breakdown, starting from how this platform works down to its advertising mechanics.
What Are Snapchat Ads
Snapchat as a platform started off by attracting teenage users that found its camera features highly interesting. However, many businesses who have these younger ones as a target market entered the industry with their campaigns.
Since then, Snapchat Ads work perfectly for any small or big business in any industry at all. By utilizing these ads, it can position you in the deep conversations that inspire action from the individuals that matter most to your business.
Snapchat Ads performs optimally for all advertisers, from global brands to small and medium businesses. Bu running an ad campaign on Snapchat, you can reach up to 250 million users. And when you experience the unique ad setup, you would regret why you never ran an ad on the platform.
Snapchat Ads Goals
Every business doesn’t target the same customers, nor have the same type of product. However, if you’re in a market with people offering a similar product or service to yours, then you should use google my business to give yourself an edge in that marketplace.
An important part of running a Snapchat ad campaign is your advertising goal. The advertising goal of your campaign defines the type of advertising campaigns you will run. These goals include:
- Website Visits
- Promote Local Place
- Calls & Texts
- App Installation
- App Visit
How To Run Snapchat Ads
Running an efficient and converting Snapchat ad occurs when you follow the right requirements and unpopular hacks that many successful campaigns have used. In running a successful ad, you must go through certain phases which include:
Set Up Business Mail and Name
The first part of your advertising campaign would be setting up your business name and email. By setting up your business name and email, you can get Snapchat to communicate any information regarding your ad that will help you make key decisions in the future.
Input Business Location, Currency, and Phone Number
After inputting information about your business name and email, then you need to add your business location, the currency you prefer to use when running a campaign and your phone number information. By inputting this information, Snapchat will be able to directly contact you for information
Set Advertising Goal
All campaigns have their own unique goal. While one person wants to take his conversions to his website, another advertiser wants it to go to get more app installations. Hence, this is where choosing your advertising goal(s) is important.
Each advertising goal will demand a unique set of requirements from you. For example, if you want more webiste visits, you’ll need to input your webiste link. On the other hand, if you want to receive more calls or texts, you’ll need to input your phone number.
Design Your Ad
Every advert has its unique design that makes it stand out from others. However, when we mean design on an ad campaign, we mean the behind-the-scenes set up for an advertising campaign. For example, when you need to create an ad campaign for a soft drink, you need to write a copy and also put up a representation of an image or video.
The design of an ad campaign has three sections which include:
In this part of your advertising campaign design, you need to input your advertising copy, headline and media file. You can either use a picture or a video, however, you may need to crop it so it could fit the dimensions that are available in tha platform.
Design: Demographic and Budget
The design stage of the project is where you set your demographic, budget, and the timeline for which you want to run the promotion campaign. You can choose your target audience using the demographics as pointers. For example, when you’re selling women’s clothing, you would want to choose women as your target in this aspect of your work.
At this point, you only need to publish your ad and wait for the Snapchat team to review your campaign and either approve or disapprove when it doesn;t fit the rules and regulations of the platform.
Snapchat ads give you a lot of flexibility that you won’t find in Tiktok ads. The option of choosing your budget and type of advertising campaign gives it a strong similarity with Facebook and Instagram. And with user numbers scaling every day, I think it’s prime time you started thinking about exploiting the Snapchat market.