What Is SEO And How Does It Work?
Have you ever wondered how contents make it to the first page of a Google search? If no or non-vehement yes, then you need to know more about SEO and how it works These contents are displayed on the first page of a search result because they have been optimized. Optimization simply means making something fit a particular system by following a set of rules. SEO means Search engine optimization. They are those steps you take to make your content seen on a search engine, especially on the first page. One of the goals you should have is directing traffic to your website. And the best way to do this is to make people see your website’s content online. These website contents could be your business blog, landing page, and even your home page. SEO is like coming out and standing in front of the people interested in your products so that whenever they search for a keyword related to your products, your brand shows up. The end goal of SEO is first, to build your brand’s awareness and then to generate leads that could convert. There are different steps you should take to make your SEO a success and you would learn them in the course of this article. The two sides of SEO Every activity that contributes to SEO are classified into two types On-page SEO refers to changes you make on your site that impact SEO. These include writing quality content that readers will like, using keywords that people are searching for, adding meta tags and alt tags, using HTML headers, structuring your website well, etc. Off-page SEO is all those activities that take place outside your website to raise your site’s rankings. Those activities include earning backlinks, getting traffic from social media and other sources. How does SEO work? Your SEO success is determined by how search engines work and how well you’re able to keep your site up to its standard for ranking. You can say your website content is search engine optimized when it appears on the first page of a search engine like Google, bing, yahoo, etc. Different processes take place before your content get’s to a search engine’s first page. For a search engine like Google, the first thing that will qualify your website for ranking is when Google robots can crawl your site. If a search engine can’t crawl your site, it could be for the following reasons: Making Your site crawlable is all about making Google see your site. A search engine scours the Internet for content, looking over the code/content for each URL they find after which they store everything they found in a database, this is known as indexing. After indexing, it now has the chance to be displayed as a result of relevant queries. Once your page has been crawled and is placed in a search engine’s index, it is your SEO efforts that will place you in the SERPs(Search Engine’s Result Page) Google will rank your content on the first page if it provides the pieces of content that will best answer a searcher’s query, which means that results are ordered according to relevance. How would you make your content relevant? Keyword research provides you with specific search data that can help you answer questions like: After that, the next thing is to help the search engine understand what your page contains by adding the necessary title and meta descriptions, adding alt tags to your images, choosing the right format and arrangement for your content, and, making sure your pictures, videos and other files are compressed enough to enhance the speed of your website. You can now go on with other off-page activities like directing traffic from your social media and earning backlinks from other websites. This improves the popularity of your website and popularity is a major factor for SEO. In summary, once your website can be crawled by a search engine, relevant optimized content will always win. SEO is a long-term thing. It requires patience and time for it to be effective. Always have a consistent budget for SEO for your brand and keep testing and trying new things. Don’t forget to measure and keep track of your progress. If you have questions about SEO, you can book a free consultation session to talk to a team member by clicking on I want a free consultation.
Professional Email Subject Lines That’d Lead To Higher Open Rate
Part of your web marketing activities is writing good email subject lines. Emails are a way to build relationships with your customers. Good email subject lines create a good first impression on your subscribers. Your main concern as a company is getting your emails read by your customers. It is only when people read and engage with your emails that you would achieve your goals for writing that email in the first place. Your email subject line is the most important part because it is what will determine if the email will be opened or not. For customers to know what the business has to say, a good email subject line comes into play. In one study, 47% of people said the subject line is the main reason they open an email. What does this say? that you should take your email subject lines very seriously. Why is writing professional email subject lines important for your business? Writing good subject lines is important because it tells what the email is about at a glance. People are faced with tons of emails every day in their inbox and so there is a high possibility of your emails being left unopened. If people can tell what an email is about once they set their eyes on them, then they would decide if they would read it or not. While writing a good email subject line first make sure it is straight to the point and then catchy enough to draw people in. These are the two major things you consider while writing an email subject line. Do you write an email subject line first? It depends on your style and the way you flow. You can write a suitable email subject line after you have written the body of the mail or before you start. Is keyword research necessary for email subject lines? The email subject line is similar to a blog post title. The only difference is that they are sent straight to a subscriber’s inbox and do not need to be searched for on a search engine. Using keywords that people want to engage with is important. It is always good to write for humans in your web marketing activities. Write something that people want to engage with, write something that people want to hear. This will lead to a higher open rate and possible conversion. So yes, keyword research is important for writing email subject lines. When your email subject line contains what people are searching for, they will open it and possibly read through and take action. Best email subject line styles The best email subject line styles include: 1. Action subject lines: A subject line that requires action will draw people’s attention. Passive and dull subject lines would bore people. People like energy, people like something that will be worth their time. You should leverage that while writing your email subject lines. Examples: If your shoe company is running a discount and you write something like “Shoe sales discount!” as your subject line, it will not give much open rate as an active sentence like “Get a 15% discount on any shoe you buy!” Although, it is not advisable to use too much action on your subject lines in order not to give the wrong message. You don’t want to sound like you’re forcing your subscribers to do something for you. 2. Exclusive information subject lines: Always use subject lines that make your subscribers feel special. Let them feel they are not treated as others. Be sure to be authentic, nobody wants to be lied to. Examples of these subject lines include; “For our esteemed customers”, ” Discount only for you!”, “Exclusive information”, ” private invitation”, etc. People have the innate desire to be treated specially, leverage on that while remaining honest. 3. Urgency/Scarcity subject lines: Nobody wants to be left out on anything. Appeal to the subscriber’s sense of urgency while writing your email subject lines. Make them feel that if they don’t take action, they will miss out. Be cautious while using this type of subject line. Too much zeal would sound too salesy and could be misconstrued as spam. People don’t like spammy messages in their inboxes. Examples of these subject lines include: “Free product offer for the next 10 days!”, “Free coupons for you if you buy now!” etc. Always be careful with how you infuse urgency in your subject lines. Subject lines in form of questions that a subscriber would want the answer to: This works like magic. It is normal for human beings to be curious about things. When you ask a question that subscribers are curious about in your email subject line, they will tend to open your email more. Make sure to answer the question in the body of your email so they won’t tag you as fake. Examples: While asking these questions, avoid being obscure and go straight to the point. Email Subject lines that are Controversial and Shocking: The good thing about controversial email subject lines is that it is unique, intriguing, and catches a recipient by surprise. People like to engage with something different and you should use that as an advantage. Controversial subject lines can also go wrong. People can misunderstand what you mean. This will backfire and give off the wrong result. You have to be extra careful while writing controversial email subject lines. Examples of these kinds of subject lines are: “The evils of Mark Zuckerberg” “How Jeff Bezos is a goal digger” Tips for writing better subject lines for your emails. For example, instead of saying “Our company is organizing something that will help you save more money” You can say: “Exclusive promo deals just for you!” 55% of emails are opened with a mobile device, a short, clear, and concise email subject line will do a lot to optimize your emails for mobile. An example of such subject lines could be ‘The full story behind the rape saga: Always use emojis
What is Web Marketing?
Web marketing is also known as Internet marketing or online marketing. It is simply all the marketing activities that you do online. It can range from web content, social media, search engine advertising, blogging, videos, email, etc Web Marketing vs. Digital Marketing Internet Marketing is focused solely on the internet while digital marketing goes beyond mobile to subway platforms, games apps, smartphone apps, Sms messaging, etc. Why is web marketing important? Buyer decisions are now influenced by the Internet. People spend a lot of time on the internet and it has affected their lives in so many ways, including how they make purchases. And so, taking your business online is the best way to reach more people. People will not need to come to your office or your shop whenever they want to buy your product. The Internet has provided an avenue to interact with people without meeting them in person. Benefits of web marketing What does web marketing do for your brand? Marketing on the internet is so important to your overall marketing. The following are the benefits of web marketing to your business: Comparison of Web marketing vs. Offline Marketing Website marketing is cheaper, more focused (targeting a set of people), and easy to measure and edit than offline marketing. What is a web marketing strategy? A web marketing strategy is a method you use for your web marketing activities. They include: The different forms of web marketing methods Content Marketing: Content Marketing involves creating and sharing materials online in form of videos, blogs, social media posts, ebooks, whitepapers, infographics, etc. The main aim of content marketing is to establish expertise, promote brand awareness, and place your business in the minds of the people. You do this by sharing valuable content to educate them about your products. You can even infuse some fun and humor in form of content to humanize your brand. For content marketing, always have it in mind to stimulate the interest of the people in your products and services. Google ads: This is Google’s online advertising platform. The good thing about Google ads is that people would see your ads once they are interested in your products and services. Your ads come up once anybody searches for whatever is related to your brand. You get to choose where your ad appears, set your budget, and measure the impact of your ad. Google ads use the pay-per-click model. This is when advertisers pay a fee each time one of their ads is clicked. Social media ads and promotions: Your brand can now advertise on social media platforms such as Facebook, Instagram, snap chat, Twitter, etc. These social media platforms have a database system where you can target your specific audience and measure your results. Social media ads are the newest trend in web marketing. This is because more and more people are going into social media and there is a potential for higher returns for your investments Display advertising: Ever seen an advert design or video while reading a blog?. Those are called display ads. Display ads can also be regarded as banner ads. This type of advertising combines text, images, and a URL that links to a website where a customer can learn about the product. Your banner ad is shown to people while they are on another site and it seeks to capture their attention to your landing page. This method is more effective when your ads show on websites that are related to your products. Affiliate marketing: Affiliate marketing is an advertising model your brand can adopt. It involves paying a third party to generate traffic or leads to the company’s products and services. The third party could be a person, a website, an affiliate marketing brand, etc. These third parties are called affiliates, and the commission fee incentivizes them to find ways to promote your products. Retargetting: This is a strategy for bringing people who have visited your site before back to your site either to complete an action or view something new. Their data is captured by the cookies on your website once they visit your page the first time. These cookies give the information of the people that have visited your website and what they are interested in. You can use this information to bring those people back to your website. This is a good way of targeting people that already have an interest in your product. Online PR: This can be in form of your brand featuring on a newspaper or digital publication, engaging with the comments on your website and social media page, etc. Online PR covers all the actions you take to give a good image of your brand online. Video marketing: You can leverage on platforms like YouTube to promote your brand using video content. Video marketing is the use of video to raise awareness, create engagement, and drive sales. Email Marketing: This can be in the form of blog subscription newsletters, follow-up emails to website visitors, customer welcome emails, sending promotions and tips, etc. These emails should have a professional subject line that is catchy enough so it won’t get lost among the tonnes of emails your subscribers receive daily. Classification on web marketing It is classified into organic and inorganic methods. Organic methods are the type that doesn’t involve cost. Effective organic marketing involves your effort and time. These methods include content marketing, SEO, email marketing, social media content marketing, etc. Inorganic methods will cost you money. They include; pay per click, search engine marketing(SEM) affiliate marketing, social media ads(Facebook, Instagram, Twitter), social media promotions, display ads, etc. Tips for a better web marketing results Setting goals will help you remain focused on what you should do to achieve what you want to achieve. Challenges of Web Marketing The two major challenges involved with web marketing include: The solution to these problems is staying innovative and being ahead of your competitors. Always research and use the best tools to analyze and measure
The Role of Branded Keywords in Content Marketing
With branded keywords, leads use them as a shortcut to search for information close to the conversion and need a thorough strategy to help them. Having an excellent strategy around your Branded Keywords is fundamental to the success of your Content Marketing campaign. Consistent results and leads depend on aligning Content Marketing to the business differentiation, don’t you think? Hence, in the advanced stages of your sales funnel, the choice of branded keywords matters. Nothing beats figuring out what the keywords most associated with your brand are, right? Users of these sites already recognize the brand, are familiar with their product or service, and will only seek some additional information, or even a quicker way to make a purchase. Therefore, it is vital to consider the information that branded keywords bring into the results, as well as the direction they take the user. Why should you sponsor your SERPs or your competitors? You’ll find the most relevant and necessary information about these keywords as well as their importance for your content marketing campaigns and brand strategy in this article. What are branded keywords? Potential clients of a business may use brand-specific keywords to find out more specific information about a brand’s products or services. Essentially, they already know that they can find the item among a company’s offerings, but they require additional information to decide, to make a comparison, to recommend it to others, and so on. This means that they are searches taken close to the moment of conversion or searches that enhance the possibility of a sale. Because of their strategic value, they must be managed correctly and balanced with other keywords and the phases of the marketing funnel. Incorporate the brand name and the product name, such as “Kelly’s Massage”. Sometimes, however, the key phrase needs to be longer. For example, “Kelly’s massage parlour.” In these cases, leads aren’t looking for massage, such as full body massage or similar needs, which might indicate content topics at the start of the funnel, right? In such searches, the emphasis is already on the establishment and information that may help in the purchase decision. An offering of special products or a delivery service might help in the purchase decision. A website address can increase traffic and audience by using more specific and bottom-funnel keywords. How important are branded keywords? In your strategic planning, how important is this concept in practice? It is a powerful tool that can help your pages and adopted strategies improve. Here is a list of the most relevant reasons branded keywords are important. Have a look! Improvement targets Content Marketing and even paid media strategies require proper targeting to be effective. A more targeted message is more likely to have a relevant impact on your target audience. The message becomes clearer and more in line with the expectations of your audience, increasing the prospect of conversion. Communications with your audience are becoming more accurate as a result. As a result, the contact will be more natural and relevant to your audience rather than focusing on interactions that add little value to loyalty challenges. Knowing your audience’s needs Understanding the needs of your audience will help you offer a positive user experience. Branded keywords are more specific than other terms, so they let you target your efforts toward increasing your audience’s satisfaction and conversion rates. Access to new opportunities The marketing team can then uncover new business opportunities. Adding a new performance segment is possible, for example, when you notice there is an increase in branded keyword searches from your audience. As you explore the possibilities, you may find yourself going down paths you never would have imagined. Finding flaws in products and/or services You can also search for customer feedback and evaluations based on branded keywords relating to your products and services. By identifying what issues are most frequently criticized and complained about, for example, the goal is to decide what needs to be improved. You can make changes if you observe that a certain product receives a lot of negative feedback. Keep tabs on what people are saying about your brand on the internet. It is important to know what terms are most related to your products and services if you want to improve your digital presence. Competitor monitoring Making your campaigns and strategies more effective also requires keeping an eye on your competitors. There is nothing better than searching for keyword variations related to your competitors-whether to determine which products and services their audience will find valuable or what their most desirable traits are. In addition, it is a worthwhile investment in paid ads as it gives you a better picture of which are your competitors’ most searched terms, and can help you adjust campaign investments accordingly. Monitoring the market like that makes sure that you’re always on top of things and seeking new ways not to lose market share. In what ways are branded keywords different from unbranded keywords? There are only a few differences here. It is necessary to keep the algorithms in mind while thinking about SEO strategies, right? Because of this, the difference is whether the brand, product, company or category is mentioned in the keyword. Consequently, the other keywords will be related to differentiation of products, customer needs, the pains customers experience before using them, their advantages, trends, and other information that helps customers make their decision. On the other hand, this strategy has one crucial difference: it communicates with a prospective lead who is already well informed about the product. Additionally, the pages that will receive your referrals must contain clear and important information so the consumer will ultimately convert. How to find branded keywords We have already shown you that monitoring branded keywords are very important for your planning. But how to find them? Check out our tips below! Use Google Alerts In terms of search engine results, Google is always an excellent resource for keyword research and relevance to your brand. Thanks to Google Alerts,
Free Email Marketing Tools For Your Small Business
Now that you’ve made more of an effort with your ‘small business, perhaps you are still working out of your bedroom, but nobody needs to know that. Your list of 50-200 recipients that you’ve accumulated over the last few months is getting too big, so Outlook’s not cutting it. Occasionally, you won’t have to worry about spam surprises or personal information breaches anymore. Your emails get lost in the abyss of spam folders, and then there was that time when you entered CC instead of a BCC. Can’t there be an easier way? Trying out a professional email tool may be a good idea. You might think that professional means are expensive, but there are several free email marketing tools available. No more spam surprises and no more embarrassing personal data breaches. What can I expect from free email marketing software? There are things you can get for nothing that will surprise you! You can even have more subscribers and send more emails than you can handle with some platforms. Occasionally, landing pages, transactional emails, and automation are included as well, so be on the lookout for these perks. Based on your business needs, you will decide which features will appeal to you. However, there are a few things to look out for when selecting from any of the free email marketing tools: Do email templates come for free? Is the design appealing? Is there a free plan that includes landing pages? What is the design like? Will there be different lists for my contacts? Does the data provided by the reports meet my needs? Can I create an unlimited number of forms? Is transactional email included? What other tools does it integrate with? What kind of support do you get? By getting answers to these questions, you would be sure that your choice of a free email marketing tool would be a good one. Free Email Marketing Tools For Your Small Business If you’re running a small business and you need to use email marketing to stay in contact with your customers without burning holes in your pockets, your best bet for email marketing tools includes: Omnisen With Omnisend, your entire communication platform will be integrated under one platform. Small and medium businesses can accomplish all of their email marketing needs with their free plan that includes only email. By automating your emails, you can deliver them based on your customers’ behaviour and easily time them according to their convenience. This feature allows you to give your email marketing messages more relevance based on detailed audience insights. Use useful features such as the Product Picker to design attractive newsletters that feature all the products you wish to include. Further optimizing your email’s performance can be achieved by including scratch cards, discount coupon codes, and gift boxes. SendPulse Email marketing is the most popular feature of SendPulse. Despite the company’s multi-channel marketing strategy, it is primarily focused on email marketing. A drag-and-drop editor makes it easy to customize the email templates built-in to it. These customized emails can then be set up to be sent out automatically at the right time based on user behaviour, event triggers, and other factors. The SendPulse subscriber rating feature is a great way to determine which subscribers you should focus on. By analyzing the open, click, read, and unread rates of each subscriber, you can get a comprehensive view of each audience. Even in emails, you can insert replaceable text fields to personalize them based on names, dates of birth, job roles, and genders. Sendinblue The Sendinblue platform offers email marketing tools coupled with other functions, such as the creation of landing pages and customer relationship management. Using SendinBlue’s email design functions, you can easily create a professional-looking email with over 70 design templates. Furthermore, all of these templates are responsive, allowing you to preview your design on different screen sizes to ensure it looks the way interesting Ways to Use Social Media To Boost Customer Loyalty you want it to. Once you design your email, you can take the guesswork out of optimizing your campaigns and targeting your ideal audiences with features like A/B testing and segmented recipient lists. Sender The sender is one of the best free email marketing tools in the market with features to ensure deliverability. With no HTML experience needed, you can create stunning newsletters. Then add elements like images, videos, and text by choosing from one of the templates. Personalized newsletters will make a greater impact on your readers HubSpot Email Marketing One of HubSpot’s most popular products is its marketing automation platform, but they have recently launched a free tool designed to handle a lot of small businesses’ transactional email needs. HubSpot Email Marketing has a free version you can use to promote current campaigns, send kickback emails from lead offers, or send thank you emails after purchases. Easy-to-use features are one of the best things about HubSpot’s free email tool. You can also choose from ready-made templates, which make it easy to start using the tool right away. It’s got a handy drag-and-drop visual editor. One of HubSpot Email Marketing’s biggest benefits is its native integration with other HubSpot tools, like Free CRM. In addition to a centralized contacts database, list management and email performance tracking tool are available to you as soon as you register for an account. EmailOctopus EmailOctopus is one of the simple email marketing tools dependent on the Amazon SES infrastructure. Despite the free plan’s lack of features, a lot more emails can be sent per month than some of the other free email marketing tools on this list. The number of email addresses you can use to send emails is unlimited. Small agencies and entrepreneurs representing other brands will find it to be the perfect solution. Additionally, MailOptin, WordPress, and Zapier are integrated so you can transfer customer information seamlessly between different apps. Mailchimp Probably you’ve heard of Mailchimp, one of the top email marketing tools. Basic email marketing features
Boost Web Traffic Without SEO: Effective Strategies & Guidelines
While SEO is one of the most effective strategies for increasing website traffic, it might not be enough. Consider that your entire traffic is derived from SEO. How will this impact your site? Potential customers will be lost! Increasing web traffic is not easy, which is why it is imperative to diversify your methods. In the case of multiple traffic sources, you won’t completely lose business due to changing algorithms. The optimization strategies in your toolkit will help you increase the efficiency of your business. If your site has little scope for search engine optimization (such as podcasts), diversifying your web traffic can be helpful as well. The purpose of this post is to provide you with effective strategies to grow your website traffic without SEO so you won’t be stranded by algorithm changes in the future. , we’re also going to discuss practical tips you can start using right now for a boost in traffic. Why Should You Try to Grow Traffic Without SEO? There are a lot of ways to generate traffic, but not all of them are equal. Clearly, high-quality traffic (containing users with a higher likelihood of converting) offers a better return on investment. You may also want to consider other methods of growing your website traffic if you’re not an expert on SEO. You shouldn’t ignore SEO completely. In order to avoid being penalized and to be indexed by Google, all websites ought to follow best SEO practices, regardless of their niche. Adding the strategies we’ll discuss below to an existing SEO strategy can be beneficial. Top Strategies to Increase Website Traffic Without SEO If you want to increase website traffic with no SEO, you would need to perform a plethora of tasks that include: 1. Content Marketing Content marketing refers to a way of organically advertising your brand through high-quality content. You must have heard this term since you have been reading about digital marketing. Blog posts, audio episodes, infographics, videos on YouTube, downloadable PDFs, etc. are all examples of content marketing strategies. Blog posts aren’t the only form of content marketing. A podcast or a webinar may be right for you if you connect better with audio. Social media apps today allow you to share photos, audio clips, text or videos in a variety of ways. To find out what formats work best for your audience, you could try one or more of these. 2. Pay-per-click advertising You should use content marketing to create original, research-based posts for your site, but it can be expensive, especially if you hire established authors to do it for you. Most of these projects also take weeks or months to show results, which isn’t a practical timeline for many businesses. If you want quicker results with a budget you can control, why not try paid ads? Social media is used by seven out of ten Americans today. Approximately two thirds of Americans use social networks. Imagine what you can accomplish this way! Your website can generate thousands of clicks over the course of a few minutes if you pay for ads. The presence of new advertising and social media platforms is making it easier than ever before to get your ads seen by the right people. You can, for example, use Instagram to target your business by utilizing detailed customer personas and multiple targeting options – without spending a lot of money on mass advertising. Nevertheless, advertisers do not have to rely on the biggest platforms to be successful. Rather than advertising on an established platform, you can find greater success by advertising on a platform with an audience that aligns with your products. Adverts on Reddit, instead of Facebook or YouTube, would be more effective if your ideal customer is an adult who enjoys memes and random stories. Dating apps are another option. Adverts on dating apps like Tinder can help you find your target customers faster if your brand focuses on relationships or if you target young singles. Don’t worry about spending $1,000 on your first day because paid ads won’t take a lot of money. If you use $5-$10 a day, you can see if it works. Just learn how different platforms work by doing that for a week. 3. Social Media Strategies It’s best to meet your customers where they hang out if you want to increase traffic to your website. The majority of people are using social media these days. In addition to reaching new users, increasing online brand awareness and driving more traffic to your website, you can increase social media marketing efforts. Using social media to drive traffic to your website? There is no such thing as barging into “conversations” on social media and asking people to visit your website or to buy an item. If you were meeting someone for the very first time, consider how you’d present your brand. Would you immediately talk sales in their face? Or would you give them details about your products or yourself first? Whenever you use social media, remember that users are looking for entertainment, not for sales. The best way to make sure that your efforts are well received is to provide value to your potential followers and create positive relationships with them. Post fun photos of your employees or informative posts like how-tos. Boosting engagement and securing more social media followers can be achieved with a detailed guide. To grow your website traffic, here are the top options: 4. Strategies for Link Building Link building is often mentioned when marketing teams discuss SEO. Your website will appear higher on the search results page if reputable websites link to it. Sounds helpful, but that’s not all. Did you know link building can help you increase web traffic without relying on SEO? Building links for brand awareness entails focusing your strategies on expanding your reach, gaining new audiences, and making your brand more visible. A backlink in a blog post is more than a simple reference. It takes more planning and
Powerful Techniques For Boosting Customer Retention Rate
A repeat purchase from a customer is more cost-effective than finding new ones. The cost of clicks and conversions always seems to increase for businesses, especially in crowded e-commerce arenas. Do you ever seek ways to reengage customers so that they come back again? It’s a good time to build a customer retention strategy for existing customers if you haven’t already done so. Read on for more information. What is customer retention? A business that retains its customers focuses on activities that will increase the number of repeat customers and the profitability of each of them. You can enhance the value you provide to your existing customers through retention strategies. Ideally, the customers you worked so hard to acquire will stay with you and will experience a truly exceptional customer experience. Essentially, customer acquisition is the first step toward building relationships with customers and maximizing revenue for each one. Customers are re-engaging through customer retention. But what are your time and resource requirements? This will depend on your business. What Metrics Must You Consider In Building Customer Retention Rate? Understanding the underlying metrics of customer retention is the key to an improved customer retention rate. Which metrics should you focus on? Are they measurable? How can they be improved? Your store’s profitability will be significantly and lastingly increased if you answer these questions. We will examine why customer retention metrics are important by looking at the three most important ones. Repeat customer rate Purchase frequency Average Order Value (AOV) 1. Repeat customer rate Keeping customers is driven by repeat business. The return on investment from your customers is measured in this metric. Keeping track of your repeat customers is an excellent way of evaluating how well your retention strategy is actually working. The higher this metric is, the more willing customers are to return to your store. How to calculate repeat customer rate There are so many complicated calculations to keep track of in calculating retention metrics. You only need two pieces of information to calculate your repeat customer rate: A. Customer purchases multiple times More than one purchase has been made by a customer in a specified time frame. To see an overall picture, look at the whole year. B. Customers who are unique Customers who purchased your products during a specific time period are included in this statistic. Order numbers are not included in this statistic. When you write out this equation, it looks like this: # of Customers That Purchased More Than Once / # Unique Customers 2. Purchase frequency You can find out how frequent your customers buy from you from the purchase frequency. The fact that repeat customers account for a significant portion of a store’s annual revenue-depending on the category-makes this even more crucial. How to calculate purchase frequency You can calculate your store’s purchase frequency in the same way you would calculate repeat purchases. Divide your store’s total number of orders by the number of unique customers over the same time period you chose for your repeat purchase rate (e.g., one month). When you write out this equation, it looks like this: # of Orders Placed / # Unique Customers 3. Average Order Value You need to maximize how much each purchase is worth once you know your repeat purchase rate and frequency. An average order value is a metric that indicates how much money your customers spend in each transaction in your store. How to calculate Average Order Value If you have set a time frame for your repeat purchase rate, you should use the same time frame for calculating your average order value. Divide your annual revenue by the number of orders processed by your store. When you write out this equation, it looks like this: Total Revenue Earned / # Orders Placed What Timeline Does Customer Retention Take Effect? Depending on where your store is in its life cycle, prioritize customer acquisition or retention. It differs greatly from a business that has been operating for many years from one that just opened yesterday. 1. Starting a new store: When you are just starting out, your primary concern should be getting customers. Acquiring new customers should completely override keeping customers. Develop strategies and tactics that encourage your customers to stay with you. 2. Getting traction: You have customers and you are getting occasional sales. Now, you can start implementing retention elements to increase each customer’s purchase frequency. Starting with a retention email campaign that encourages past customers to return would be a good place to begin. 3. Consistent: Your sales are growing, but you’re not a juggernaut in e-commerce. It is now that retention should be incorporated into your acquisition strategy. Besides an incentive program, you might also want to look into getting more serious about marketing automation. 4. Establishment: You now operate an e-commerce store that is established. Small retailers often struggle to continue growing. It may seem that acquiring customers will lead to many onetime purchases, but keeping them will make them spend more often, thus increasing their lifetime value. It is important that you focus on retention at this stage. 5. Respected: You have survived the initial firestorm now that your store has become well-established. There are many processes and automation in place that have helped you to accomplish many early goals. The time has come for you to prioritize retention. Your strategy should be tailored to how your store fared during its current phase as well as what you sold. Methods for Increasing Customer Retention Rate The benefits of building a strategy to retain our existing customers are just as important as acquiring new ones. As well as this, we calculated what we should monitor to stay on track. Here are some suggestions for improving customer retention. Utilize customer accounts Customer service should be improved Set up a customer loyalty program Communicate with customers in an engaging manner Give a return credit or discount 1. Utilize customer accounts Customer accounts can be both good and bad.
How to Manage Website Project Management Effectively
According to how effectively they are managed, web development projects can succeed or fail. If you don’t follow due processes, you’re going to end up with 404 errors, buggy designs, unsatisfied clients, and just about every other type of gremlin you can imagine. It will help you get started managing your own web development projects with this ultimate guide. Through planning, building, optimizing, finalizing, and launching, we’ll show you how to plan and manage a website project. What is Website Project Management? Website project management includes everything from building new sites to redesigning them and migrating them. An organization’s project management process combines a project management platform with collaboration tools to achieve a specific goal. Vital Aspects and Personnel For Web Project Management It’s essential that you set yourself up to manage the website project before you begin. It’s crucial that you have the following three elements in place: Project manager: This is someone who manages a team through different stages of a project. In the event that your business grows sufficiently, you might be able to hire a full-time project manager, or you could hire a freelancer for specific projects. You can also entrust a project to an existing member of your team. Project management platform: Typically, project management platforms are used to manage website projects. There is a common purpose shared by all of these platforms, but beyond this, they can differ greatly. Methodologies are systems of methods for organizing how processes work. Project management involves a wide variety of methodologies. Perhaps the best known is agile project management. In addition to XP, PRINCE2 is also a popular project management methodology for delivering website development projects. You will need to train your team in whatever methodology you choose before you start work on projects. Your project management platform should also describe the methodology within the project documentation. The website project management process can begin when you’ve selected a project manager, a project management platform, and a methodology. Step #1: Planning Developing a plan with the client When organizing a website project, the first step is for the client to clearly define what they need. Depending on the nature of your business, this could be a third-party client or a stakeholder from within your own company. A good starting point would be to ask the client to fill out a questionnaire about important variables of the project. Among the questions you might include are: Which audience do you intend to reach? Do you want your website to have any specific sections? Do you need any specific pages? Are you planning to update your site’s content frequently? How will you manage the content on your website? Will you need a content management system (CMS) or a website builder? Exactly which three website designs do you like the most? Which of their qualities do you like? Which websites do you hate the most? Where do you stand financially? If they put these comments in writing, you will have a better idea of how to plan the task’s deliverables and define its scope. At this stage, the more questions you ask, the lower the risk of your client complaining later about subjective factors. Upon starting every project, we suggest asking at least ten to twenty key questions. Create a quote and specification for the website, based on the information you gathered from the questionnaire and the meeting with the client. This should cover the entire scope of the project. You can move forward with the planning process once the client accepts the quote and signs the contract with you. Taking the team’s ideas into consideration Following the website specification, discuss the website project plan with your team. Consider the following questions with your teammates: Which project deliverables are expected (what exactly needs to be done?) Can each member of our team handle the different tasks associated with the project? Does the project require a significant amount of budget from the client (or time from the organization)? Does the project have dependencies in which one task can only be completed after completion of another? Answering these key questions will enable you to draw out a basic plan of how the website project is going to be implemented. Now that the client has seen the plan, it needs to be approved. In your project management platform, you can create a new project once the client and other key project stakeholders have agreed upon the plan. Step #2: Developing As a team, you are likely to focus on designing and developing the site’s layout, content, and functionality. A project manager’s primary focus is monitoring the team’s progress, ensuring full adoption of the project management process, and removing any obstacles that team members report. Utilizing visual aids such as burndown charts to represent the percentage of project work completed compared to the time, team progress can be tracked at a granular, task-by-task level, and also at the bigger picture level. In general, the project manager makes sure all steps are adhered to. Using the project management platform might require training team members. You may have a blocker in the form of an insufficient amount of knowledge about web design, or you might be missing content to complete your page design. A project manager works with a team member who flags up a blocker to resolve it. A team can stay on top of all these considerations by holding regular meetings throughout the build phase. Step #3: Optimization The upload phase involves optimizing the website for cross-browser compatibility and compressing image files to make sure it is as good as it can be. Our recommendation is to use a site optimization checklist as your basis for optimizing your website during your project management process. After creating your checklist, you can assign a task to each requirement and make sure everyone on your team is on it. The optimization phase is managed similarly to the construction phase, from this point forward. Step #4: Finalization Project management for
How to Gain More Customers Online Using Efficient Strategies
According to many statistics, customer acquisition costs from five to 25 times the cost of customer retention, hence, if you want to gain more customers, your duties just increased. Any product that you sell, whether it’s digital or in a store, deserves your attention. Business success today depends on a strong online presence that constantly attracts new clients. Besides, your existing customers are 31% more likely to spend more on your new products and 50% more likely to test your new products. However, customer retention isn’t the only thing to focus on. This loyal customer base was once only potential customers. Consider that half of all customers will naturally leave after five years. Let’s talk about 7 tactics you can employ to reach more customers and gain their undivided attention now that we’ve established how important it is for your business to be found online. Utilize Social Proof Your audience would rather hear it from someone else, preferably one who is not affiliated with your brand, regardless of how much you try to convince them that your intentions are good and your products or services are of superb quality. Consumers around the world trust recommendations from friends and family more than brands, a Nielsen survey showed in 2015. In a similar vein, only 57% of consumers believe brands consistently produce authentic and relevant content. Ask your existing clients to spread the word about you in reaching your audience and catching their attention. Your website can include customer testimonials to dispel your prospects’ doubts and suspicions as to the quality of your products and services. A product page, home page, and thank you page will all be more effective in displaying social proof – the last one will prevent customer remorse, an unpleasant experience after a purchase has been made. Leverage Local SEO You may find local SEO tactics especially effective if you’re running an offline business, but even if your business is largely based online, it’s a good idea to target local customers. Numerous statistics support this statement, and the most striking one is that 97% of consumers searched for local businesses online in 2017. The same thing applies to half of the people who perform a local search within 24 hours of the search. Several things can be done to improve your local search engine optimization, and this and subsequent articles already touched on the majority of them. Increase Website Efficiency You usually want to drive traffic to your website through marketing and advertising. Imagine how disappointed you would be if your visitors arrived at a visually unappealing home page after earning their trust. Your plan to gain more customers will fail without a great website. They won’t spend too much time looking around your website, so your products and services won’t be discovered. You may be offended that they are so focused on the aesthetics of your website, but put yourself in their shoes and think whether you would trust your credit card number or other sensitive information to a shoddy website. 94 per cent of negative feedback about websites is related to design. When your website loads slowly and looks old, you should take steps to make it more user friendly right away. This will make your website seem unreliable. Take Advantage of Content Marketing By creating high-quality, valuable content that speaks to your audience and addresses some of their common issues, you can reach more customers and bring them to your website. Small business owners sometimes believe they can’t come up with useful and entertaining content because they are too busy and incompetent, but this is far from the case. If you’re running a fashion business, share some tips on clothing and style. It is more important to show your expertise and be helpful. It is natural for your target audience to gravitate towards you if you appear an expert willing to share their tricks of the trade. Publishing frequent content is the key to generating new, qualified leads, so make your content marketing efforts consistent. Nevertheless, post less but better than more but less well. Instead of more but less good, focus more on quality. If you want to reach additional audiences, collaborate with similar businesses in the area and write guest posts on their blogs. Try Paying for Advertising The organic reach of the Internet is declining. In other words, you won’t be appearing as frequently in your audience’s feed as before – Facebook has tweaked its algorithm so that it shows posts mainly from users’ friends and family members to promote meaningful connections and interactions between users. The number of people seeing your social media posts on your business page is only 0.5%, which is a pretty meagre figure considering how much time and effort you devote to your social media content. In other words, Twitter has practically curbed unpaid posts from brands and businesses. Furthermore, Facebook ads offer great targeting options, including geographic targeting, interests, and a lot more. Despite the recent announcement by Google that it will prohibit advertisers from targeting audiences based on age, race, or gender, there are still a few things you can do to target different segments of your audience with relevant ads. You can still target them based on their recent purchase behaviour, important life events, and lookalike audiences. Finally, Facebook retargeting allows you to stay on your prodigal prospects’ radar and convince them to come back to complete their purchase, as well as bring you a lot of new customers. Maintain Impressive Social Media Presence Social media is a big part of your target audience’s free time (although research suggests that people hang out on Facebook and Instagram at work, too). Having great presence on social media is a huge plus which helps gain more customers for a business. As they scroll down their feeds, it makes sense to share a funny meme or compelling content on a relevant topic to grab their attention. For your marketing efforts to be successful, you should be
Impressions vs Reach: What Are the Differences Between Them?
If you want your business to grow massively, it’s critical to know the difference between reach vs impressions. There is no clear understanding of the significance of each of these metrics in the minds of marketers. Many understand the importance of social media engagement. In strategy, it is all about improving your metrics and focusing your efforts. There are numerous social media terms that are misinterpreted and some are even considered synonymous. Even though reach and impressions are often grouped together, they do actually have different definitions. Let’s learn more about impressions vs. reach before measuring these metrics correctly. What Are Impressions? When a user sees an advertisement, that is known as an impression. An impression occurs whenever a user opens an app or website and sees an advertisement. It is a common misconception that an impression is triggered by a click on an advertisement. Search engines record impressions even if they only see the advertisement. Accordingly, if a particular user sees an advertisement over one time, their impressions won’t be counted against them, but against how many times they see it. If Kelly sees an advert ten times, ten impressions will be recorded for only Kelly, despite Kelly being the only person to see it. What is Reach? Reach refers to the number of households or (with online advertisements) the number of individuals exposed to a specific medium or entertainment platform over a standard period. So, in contrast to impressions, reach is calculated over time, not per event. Impressions vs. Reach: How Does it Work? A reach is a measure of how many people your content reaches. The number of times a piece of content is viewed is what is measured by impressions, regardless of whether the content was clicked. Reach is determined by the number of people who have seen your content. If the world were perfect, every piece of content you posted would be seen by every follower. The social media world doesn’t work that way, and not all of your followers will see every post you publish. Impressions, on the other hand, are a way for people to view content. For a post to count as an impression, a viewer doesn’t have to interact with it. Furthermore, a single piece of content could be viewed by multiple people at the same time. Suppose a friend shares a post with a friend from the original publisher and then the post appears on the original publisher’s news feed again. You will see two impressions if you see both in your feed. Understanding And Tracking The Right Engagement Metrics It’s important to learn about other engagement metrics related to reach and impressions if you want to improve them. For instance, there are different metrics for reach and impressions on each social network, including Facebook. Other platforms may include social media analytics, such as reach and impressions, but these have a pretty standard definition. When looking for ways to improve, Facebook shows reach and impressions broken down by post type and other categories. While comprehension of impressions vs reach is improving, it’s also important to consider what each term means in your marketing plan. Master Your Audience By increasing reach, awareness naturally increases as well. It’s essential that businesses reach as many customers as possible. If only 1,000 people are interested in your brand, reaching 10,000 people will mean nothing. If messages are ignored, their effect is lost and no value is gained. Consider your target audience when developing your messaging and content strategy. Additionally, pay attention to the content that’s being shared, retweeted, liked or replied to. Keeping track of these engagements will help you identify potential users to target, thereby extending your reach. Monitor & analyze engagement metrics regularly The way you present your content to the audience you intend to reach is measured by impressions. It’s likely that your impressions rise because your content appears more frequently in users’ feeds. If this is the case, it means you are optimizing your posts for the particular social network. Look at how you share your content if you don’t receive the impressions you expected. What platform do you use? Is it optimized? You may also want to consider growing the number of engaged fans in your community when trying to increase impressions. Publish shareable content more often. You will increase your impressions (and reach) when your community shares your posts. Regularly monitoring and analyzing these metrics is the only way to know if your efforts are working. Experiment with Facebook retargeting and make improvements as needed. Once you think you have your audience where you want, it’s smart to use social media monitoring tools to tag messages for specific departments on your social team. With an all-in-one Smart Inbox, you can streamline your social media without switching between networks. When you have the right tools, tracking important metrics isn’t difficult. Conclusion The concept of impression vs reach can be tricky at times, but it can be learned. The most important metric of all begins after you distinguish the two: social media engagement. Increasing engagement is a common goal of all social media campaigns. Something is wrong — either with the creation or the targeting of your content- if it isn’t getting likes, comments, or shares. In order to take action, people need awareness and reach. One cannot exist without the other, nor can one be improved without also improving the others. Consider the reach and impressions of your reach when thinking about how to increase engagement.