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Investing in top-notch SEO tools is a wise investment. They provide you with insights that might otherwise take years for you to see. However, you’ll have to put in the effort to achieve the results you desire. 

What are SEO tools?

SEO tools are software programs that help you with your search engine optimization activities.

When it comes to your website’s health and performance, SEO tools can help you learn about your strengths and places for improvement so that you can improve your search engine exposure and rank higher.

Types of SEO tools

Search engine optimization (SEO) tools focus on a variety of components of your website based on ranking considerations. Five common types of tools can be categorized as follows:

  1. Keyword tools for keyword research
  2. Link building tool to improve your site’s authority
  3. Crawlers to make search engines crawl your site
  4. Local SEO tools that help you optimize for a particular location
  5. All in one SEO tools to perform different SEO functions

Why use SEO tools?

An SEO tool will help you keep tabs on your organic performance, devise tactics, and execute data analysis. You can use these SEO tools to conduct keyword research, boost backlinks, and keep tabs on your competition.

SEO tools allow you to check which keywords your competitors are ranking for, both new and old. After that, you can utilize these terms to build your own list and find comparable keywords using the tools.

Search engine optimization (SEO) tools like SEMrush and Ahrefs are capable of producing thousands of keywords at once.

What is the best SEO tools for your business?

The best SEO software for your business should be a complete, all-in-one application that offers you access to all the data and tools you need. It should serve as a one-stop-shop for all of your SEO needs, including keyword, backlink, and local SEO tools as well as an integrated crawler.

Best SEO tools to use for your business

We recommend the following SEO tools for you

Ahrefs for keyword research

One of the most highly regarded SEO tools is Ahrefs. It’s the second-largest web crawler after Google, behind only Bing. 

Ahrefs’ Site Audit feature is the most popular among SEO specialists because it provides the most comprehensive SEO audit available. In order to boost your website’s search engine rankings, use this tool. If you’re doing competition research, you’ll likely use Ahrefs to find the backlinks of your competitors’ brands as a starting point for your own. The most linked-to content in your field may be found with this SEO tool, as can broken links on your website, and a summary of your best-performing pages can be obtained (so you can see what information is drawing in the visitors).


SEMRush, an SEO marketing tool is a favorite among SEO experts because it’s simple to examine your rankings and spot modifications and fresh prospects for improvement with this tool. The Domain Vs Domain comparison is one of the most popular aspects of this SEO tool, allowing you to quickly compare your website to your competitors. You’ll be able to compare terms and domains in analytics reports to better understand your website’s search data, traffic, or even your competitors. With the help of the On-Page SEO Checker tool, you can keep an eye on your website’s search engine rankings and get some advice on how to improve its performance.

Google search console

Google Search Console is a free tool that anyone with a website can use to track and report on their site’s performance in Google SERPs. Your sitemap can be submitted for indexing as soon as you authenticate your website by adding a code or using Google Analytics. In spite of the fact that this tool is not required to appear in search results, you can control what is indexed and how your website appears with the help of a Google Search Console profile. It is possible to optimize your website’s performance in Google search results by using Search Console as an SEO checker tool. Site owners can submit their pages to be indexed by search engines using this tool.


Ubbersuggest is a keyword tracking tool. 

Neil Patel created Ubersuggest, a free keyword research tool that displays the top-ranking search engine results pages (SERPs) to help you discover phrases and the search intent behind them. With hundreds of ideas from this free fantastic keyword tool, you may discover the ideal terms to use for your website, from short to long-tail phrases. When it comes to reporting, Ubersuggest contains metrics such as keyword volume, competitiveness, cost per click, and seasonality. You may use this tool for both organic SEO and paid ad campaigns to see how competitive a keyword is.


While the subscription edition of SpyFu is excellent, experts praised its free options. The paid features can be easily accessed if you’re just getting started. The amount of times a keyword is searched each month and the difficulty of ranking for that keyword may both be easily viewed. You can also find out what keywords your competitors are using by conducting some research on them. Searching a competitor’s or your own website will show you how many organic keywords they have, how many monthly clicks they receive, who their paid and organic competitors are, and the Google Ads campaigns they are conducting. It’s one of the most comprehensive SEO tools out there.

Answer the public

Using free SEO tools such as Answer The Public, you can quickly uncover new blog subjects. You can use this tool to develop content around specific keywords in order to improve your search engine rankings. It’s a good tool for spotting potential featured snippets. In the event that you’re working with a freelancer, all you have to do is download this list and deliver it to them. With just five minutes of your time, this is one of the most time-efficient ways to come up with SEO-related topic ideas.


There are a lot of SEO tools out there, but Moz Pro is often mentioned as one of the best. Although Google’s algorithm changes on a regular basis, some experts gushed over how Moz always stayed up-to-date. One of Moz’s most popular features is the ability to connect with a customer service representative at any time and get an answer. Search engine optimization company Moz is a one-stop-shop for all of your SEO needs. As well as learning how well your website does, this data can also help you make improvements. You can also use the MozBar toolbar, which is available for free download, to view your website’s analytics while you’re browsing the web. MozCon, the company’s annual conference, is a good place to learn more about SEO.


SEO keyword tools like KWFinder can help you locate long-tail keywords with a lower competition level. The best keywords are found with this SEO tool, which also generates data on backlinks and search engine results positions (Search Engine Results Page). Their Rank Tracker tool makes it simple to see where you stand and how you may progress based on a single metric. To top it all off, you’ll obtain an incredible number of new keyword suggestions for your website’s search engine rankings.


This helps with SEO analysis.

Siteliner is an SEO tool that helps you detect duplicate material on your site. Google penalizes websites that publish duplicate content so SEO tools like this one will allow you to check your entire website for duplicate content, broken links, average page size and speed, the number of internal links per page, and more. To give you a better idea of where you stand, this tool also compares your website to the average of the websites it checks.

Fat rank

With the help of chrome extensions like Fat Rank, you can quickly assess the performance of your website. Using this SEO keyword tool, you can see how your terms are performing. If you’ve optimized for a specific term, you can enter that keyword into a search to see where you rank per page. If your site doesn’t appear in the first 100 results for a particular phrase, this means you aren’t doing well in search engine results for that term. You can use this information to improve your website’s search engine optimization for that phrase.

Keywords everywhere

SEO Chrome extension Keywords Everywhere helps you locate the best keywords to rank for by pulling data from a variety of SEO tools, such as Google Analytics, Search Console, and Google Trends. Finding the finest keywords for your website is made much easier with free SEO tools like these. Use them. You can save a great deal of time by using this one tool instead of visiting a slew of different websites each day.


One of the best free SEO tools is SEOQuake. Using this Chrome extension as an SEO auditing tool, you can see how well your website performs versus your competitors’ by comparing your internal and external links. An easy-to-read SEO dashboard and export options are also included in this tool’s other capabilities.

As long as Google has been around, it has been underutilized. Besides providing information on a specific term, it also provides useful data on current trends in the industry, which can be beneficial at any point in a company’s development. You may look up keywords in any country and get information about them, such as the most popular searches, the most popular searches over time, and the most popular regions based on interest. If you don’t know which trends to follow, this is the ideal SEO tool.


According to SEO professionals, Majestic is one of the top marketing SEO tools out now. Many valuable tools, such as The Majestic Million, allow you to see the top one million websites in the world. You can get an overview of your site and the number of backlinks it has by using the site Explorer feature. There are capabilities for site comparisons and ranking tracking, therefore it may also be used as a keyword tool for SEO.


This tool helps you track and report on your marketing statistics for free or for money. 

It is a top SEO tool where you can enter your competitors’ names to see what keywords they’re using, so you can create a keyword strategy that complements theirs, learn how keywords perform over time so you can optimize for both users and search engines and understand what your website lacks from both a technical and content perspective. Using Woorank, you can find out if your site is experiencing downtime or security concerns, and get advice on how to fix them.

Screaming frog

SEO specialists love how much time they save by using this tool to execute site audits quickly and easily. In addition, this tool identifies places for development in link-building and tells you about content duplication, mistakes, and redirection issues. Top SEO specialists rated this SEO tool as the finest feature.

What next?

Choosing the best SEO tool for your business is one, having a professional handle your site is another.

At socialander, we can help you achieve your business goals with our reliable SEO service.
Book a free consultation with us and let’s get your website fixed.

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