Should I Use Freelancers or a Digital Marketing Agency?
What is freelance digital marketing? Freelancers have taken the digital nomads’ spaces. A freelancer as a digital marketer is a professional with skills like content and copywriting. It also involves social media, search engine optimization. Let’s not forget ad creation, building websites, strategy building, and design. Should I freelance or start an agency? Doing less […]
How To Use Podcast For Digital Marketing?
A podcast is very inflammable in the digital world. I remember one time I got a call from a prospective client. The client was very curious about digital marketing. But, particularly to find out about how to leverage podcasts for digital marketing. This captured our desire to write about how to use podcasts for digital […]
How To Build a Digital Marketing Team For Your Brand
What does a brand marketing team do? Brand marketing is the face of your company. They coordinate and produce all materials representing the business. It is the Digital Marketing Team’s job to reach out to prospects. This also includes customers, investors, or the community. Also, while creating an image that represents your company in a […]
Top Digital Marketing Jobs for 2021
How much does a digital marketer earn in Nigeria? Digital marketing jobs are very lucrative and very interesting. The digital marketing jobs starting salary in Nigeria may be as low as ₦150,000 monthly. But, an experienced marketer can earn over ₦250,000 per month. What are the career opportunities in digital marketing? Since companies are engaging […]
The Definitive Guide: Unique Selling Proposition
What are unique selling propositions? A unique selling proposition is also known as USP. It is one factor that produces your business better than the competition. Your Unique selling proposition shows your strengths. Also, it supports what makes your brand or product valuable to your customers. Being “unique” isn’t a robust USP in itself. Unique […]
Podcast: Beginner Guide
What is a podcast beginner? A podcast is a talk radio series but on demand. This means that listeners don’t need to turn up and tune in live. But, they can listen any time (and pretty much anywhere) they like. Podcasts tend to focus on a theme or topic. Why should you care about podcasting? […]
How to Run An Effective Digital Marketing Campaign
Adult internet usage has increased by at least 5% in the last three years, according to Pew Research Center research. And businesses are making use of the opportunities that the digital world provides now more than ever. In other words, online marketing has a significant impact on people’s purchasing decisions. The overall goal of marketing, […]
Digital Marketing and its Importance
Why is Digital Marketing so Important? The importance of digital marketing is that you can track and check your campaigns. Thus, when you invest time and money into your campaigns, you want to ensure they are working. Digital marketing makes it easy for you to track your campaigns. This allows you to adapt and drive […]
How To Start a Career as an Influencer
Influencer marketing may be a hot marketing development that everybody is talking about. It’s become a thought marketing tactic and isn’t any longer limited to a get few brands or agencies. Almost every major business has seen an increase in influencers. Several businesses are leveraging on this term more than ever. Being an influencer has […]
How To Get a Digital Marketing Job
Years ago, a career in digital marketing was not the dream job for most people while they are in school. The opportunities in this industry and the daily evolving of digital space. But the reverse is the case. People are willing to learn and get these skills. Also, they are willing to teach other people […]