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Free Email Marketing Tools For Your Small Business

Now that you’ve made more of an effort with your ‘small business, perhaps you are still working out of your bedroom, but nobody needs to know that.

Your list of 50-200 recipients that you’ve accumulated over the last few months is getting too big, so Outlook’s not cutting it. Occasionally, you won’t have to worry about spam surprises or personal information breaches anymore. Your emails get lost in the abyss of spam folders, and then there was that time when you entered CC instead of a BCC. 

Can’t there be an easier way?

Trying out a professional email tool may be a good idea. You might think that professional means are expensive, but there are several free email marketing tools available. No more spam surprises and no more embarrassing personal data breaches.

What can I expect from free email marketing software?

There are things you can get for nothing that will surprise you! You can even have more subscribers and send more emails than you can handle with some platforms.

Occasionally, landing pages, transactional emails, and automation are included as well, so be on the lookout for these perks.

Based on your business needs, you will decide which features will appeal to you. However, there are a few things to look out for when selecting from any of the free email marketing tools:

  • Do email templates come for free? Is the design appealing?
  • Is there a free plan that includes landing pages? What is the design like? Will there be different lists for my contacts?
  • Does the data provided by the reports meet my needs?
  • Can I create an unlimited number of forms?
  • Is transactional email included?
  • What other tools does it integrate with? 
  • What kind of support do you get? 

By getting answers to these questions, you would be sure that your choice of a free email marketing tool would be a good one. 

Free Email Marketing Tools For Your Small Business

If you’re running a small business and you need to use email marketing to stay in contact with your customers without burning holes in your pockets, your best bet for email marketing tools includes:


With Omnisend, your entire communication platform will be integrated under one platform. Small and medium businesses can accomplish all of their email marketing needs with their free plan that includes only email. By automating your emails, you can deliver them based on your customers’ behaviour and easily time them according to their convenience.

This feature allows you to give your email marketing messages more relevance based on detailed audience insights. Use useful features such as the Product Picker to design attractive newsletters that feature all the products you wish to include. Further optimizing your email’s performance can be achieved by including scratch cards, discount coupon codes, and gift boxes.


Email marketing is the most popular feature of SendPulse. Despite the company’s multi-channel marketing strategy, it is primarily focused on email marketing. A drag-and-drop editor makes it easy to customize the email templates built-in to it. These customized emails can then be set up to be sent out automatically at the right time based on user behaviour, event triggers, and other factors.

The SendPulse subscriber rating feature is a great way to determine which subscribers you should focus on. By analyzing the open, click, read, and unread rates of each subscriber, you can get a comprehensive view of each audience. Even in emails, you can insert replaceable text fields to personalize them based on names, dates of birth, job roles, and genders.


The Sendinblue platform offers email marketing tools coupled with other functions, such as the creation of landing pages and customer relationship management. Using SendinBlue’s email design functions, you can easily create a professional-looking email with over 70 design templates. Furthermore, all of these templates are responsive, allowing you to preview your design on different screen sizes to ensure it looks the way interesting Ways to Use Social Media To Boost Customer Loyalty you want it to.

Once you design your email, you can take the guesswork out of optimizing your campaigns and targeting your ideal audiences with features like A/B testing and segmented recipient lists.


The sender is one of the best free email marketing tools in the market with features to ensure deliverability. With no HTML experience needed, you can create stunning newsletters. Then add elements like images, videos, and text by choosing from one of the templates. Personalized newsletters will make a greater impact on your readers

HubSpot Email Marketing

One of HubSpot’s most popular products is its marketing automation platform, but they have recently launched a free tool designed to handle a lot of small businesses’ transactional email needs.

HubSpot Email Marketing has a free version you can use to promote current campaigns, send kickback emails from lead offers, or send thank you emails after purchases. Easy-to-use features are one of the best things about HubSpot’s free email tool. You can also choose from ready-made templates, which make it easy to start using the tool right away. It’s got a handy drag-and-drop visual editor.

One of HubSpot Email Marketing’s biggest benefits is its native integration with other HubSpot tools, like Free CRM. In addition to a centralized contacts database, list management and email performance tracking tool are available to you as soon as you register for an account.


EmailOctopus is one of the simple email marketing tools dependent on the Amazon SES infrastructure. Despite the free plan’s lack of features, a lot more emails can be sent per month than some of the other free email marketing tools on this list.

The number of email addresses you can use to send emails is unlimited. Small agencies and entrepreneurs representing other brands will find it to be the perfect solution. Additionally, MailOptin, WordPress, and Zapier are integrated so you can transfer customer information seamlessly between different apps.


Probably you’ve heard of Mailchimp, one of the top email marketing tools. Basic email marketing features including email creation and scheduling are included in their free plan. The smart recommendations feature of this email marketing tool gives you valuable audience insights for optimizing your marketing efforts.

The Content Manager in the platform makes it easy for you to design emails with images and files. Your emails will automatically be sent out by Mailchimp at important points on the buyer’s journey. You can send out welcome emails, order confirmations, abandoned cart reminders, and more.


Email marketing campaigns can be made more effective with the intuitive and collaborative tools provided by Mailjet. Use pre-designed templates and customize them to create responsive emails no matter what device your recipient uses. Real-time collaboration is a great feature for teams working together on the platform.

Additionally, you can add dynamic content to the email marketing tool so you can make your emails more personalized. Your email marketing campaigns will be much more effective as a result. Through its smart recommendations feature, which provides you with useful audience insights to optimize your marketing efforts, you can also integrate the platform into your CRM and manage your mailing list easily through a single dashboard.

The Content Manager in the platform makes it easy for you to design emails with images and files. Mailchimp helps you automatically send out emails at crucial points of the buyer journey, from welcome emails to order confirmations to abandoned cart reminders.


Even without upgrading to a paid plan, these free email marketing tools offer robust features. Getting the most out of them while saving time and money should be possible for small businesses and marketers. The paid plans are flexible enough to fit your budget, so you will still be able to accommodate your business needs even if you need to upgrade.

However, if you’re facing a hard time figuring them out, book a Free Marketing Consultation with our team by clicking “I want a Free Consultation Session” and let’s get started.

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