How does Instagram promotion work?

Promotion on Instagram is a type of web marketing that involves Instagram. Instagram promotion feature helps you convert regular Instagram posts, stories, highlights into a sponsored one for a fee. It looks similar to organic posts on feeds or stories but would be identified by the “Sponsored” tag that appears below the handle. Promotion would […]

5 Ways to Improve Your Search Engine Ranking on Google

Ranking high on Google is the basis of all your web marketing goals. Most of the traffic that comes to your website comes from search engines. Your website showing up on the first page of a search engine gives it the opportunity to be seen by searchers and once they see it, they can be […]

10 Tips To Rebrand Your Small Business

A brand is the experiences your customers have with your company.  A strong brand communicates what your company does. It also communicates how it does it, and at the same time, establishes trust and credibility.  Your brand lives in everyday interactions with your customers. This includes the images you share, the messages you post on […]

Difference Between Marketing & Advertising

In basic terms, marketing is that the method of distinguishing client wants.  But, you figure out how to meet those wants. In distinction, advertising is the exercise of promoting a company.  Also,  its product or services are through paid channels. In alternative words, advertising may be a part of marketing. What Is Marketing and Why […]

Should I Use Freelancers or a Digital Marketing Agency?

What is freelance digital marketing?  Freelancers have taken the digital nomads’ spaces. A freelancer as a digital marketer is a professional with skills like content and copywriting.  It also involves social media, search engine optimization. Let’s not forget ad creation, building websites, strategy building, and design.  Should I freelance or start an agency? Doing less […]

Efficient Media Buying With Flexible Payment For Higher ROIs

Socialander is a digital marketing agency that doubles all your business’s digital and social engagement efforts into a revenue-generating channel. Whether you seek to increase your brand awareness or build your leads and consequently sales numbers, you must know how to position yourself correctly for media buying. Top Scale Media Buying Media Buying has become […]

Tips: How To Create a Brand Identity

Brand identity includes logos, typography, colors, packaging, and messaging. It also complements and reinforces the existing reputation of a brand. But, brand identity attracts new customers to a brand while making existing ones feel at home. Also, It’s both outward- and inward-facing. How to create a brand identity? 1. Analysis of your audience, worth proposition, […]

How To Grow Your Business With Facebook Messenger

Facebook Messenger is wonderful as a result of Facebook already having the largest public mindshare in social media. Conversations in Facebook messenger blur the road between personal chats and business communication, creating complete engagement and feeling informal.  As a result, individuals are already defraying a majority of their time on platforms like Facebook and Instagram, […]