Ranking high on Google is the basis of all your web marketing goals. Most of the traffic that comes to your website comes from search engines.
Your website showing up on the first page of a search engine gives it the opportunity to be seen by searchers and once they see it, they can be able to click on it.
Traffic to your website will lead to more brand awareness and conversion.
According to Backlinko, the first result on Google gets 31.7 percent of all clicks while results on the second page receive just .78 percent of clicks.
The best page is written for both the user and SEO in mind, not either of them but both of them.
Always have it in mind to satisfy both the reader and the search engine in your web writing activities.
Ways to improve your search engine ranking on Google
Doing these 5 things will help you rank high on Google:
Publish relevant contents
Publishing relevant content means answering everything the user has in mind in a search query. You do this by understanding your customers and their behaviors. This will help you write the kind of content they would love to read. This involves using their language and the kind of tone that appeals to them. This requires an in-depth study of your buyer persona.
Another aspect of this is using the right keywords in your content.
When you use the right keyword and your content is written the way your audience likes it, your website will have a chance to rank higher on a search engine.
If your site is slow, you have a little chance of a high rank in a search position. It will affect your ability to convert and sell to new customers, too.
Walmart experienced a sharp decline in conversions when its page load times increased from one to four seconds.
If this happens, it doesn’t matter what your on-page SEO, meta description, or title tags are. The search algorithm will punish you, even if you’re a giant like Walmart.
You can use the following and other tools to check for your site’s speed:
- Google PageSpeed Insights
- YSlow browser extension (for Yahoo)
- Pingdom Website Speed Test
Optimize for mobile
More than half of all website traffic comes from a mobile device. That means if you want to rank well, your site needs to perform well on mobile.
Google’s Mobile-Friendly Test offers a quick way to determine if your site is mobile-friendly or not.
In 2020, Google moved to “mobile-first indexing” which means Google looks at websites as a mobile device. If your site is hard to navigate, your ranking will be impacted.
Information from this will help you take steps in making your website mobile-friendly.
Update your website regularly
This indicates how relevant your website is. Relevancy is one of the key factors to rank high on a search engine.
Keep adding new content to your website at least every week. This could be adding information about a new product or service you’re selling, a customer story, or a product video. It’s also important to update your web content pages at least every 6 months and remove content that is no longer relevant.
Regular updates on your website encourage search engines to visit your website more often. The more frequently they visit, the faster they can discover new content on your websites and this will give your website a good ranking benefit.
Gain external links on your site
This is a major factor for your off-page ranking factors. Links from external websites are considered a vote of confidence in the accuracy, relevance, and usefulness of your content especially links from high-ranking websites.
Your goal should be to have the kind of content other websites will like to link to.
How do you achieve this?
Quality content means different things to different people, but in all, your content should be meaningful and well detailed to earn backlinks from reputable websites.
- Always include meta data and alt texts.
This is a way of letting Google know what your website contains. With this, Google will rank your website based on what it contains. And if your website contains what a user is searching for, it would be a high ranking for you!
Title metadata is one of the most important metadata on your website. It is responsible for the page titles displayed at the top of a browser and as a headline within the search engine’s results.
Description metadata is what tells what is on your page. It is an appealing description of what is contained within a particular page.
Also, always use alt tags to describe your image and video media. This tells Google what is contained in the image or video.
In summary, relevant content, a good website speed, a website optimized for mobile, link-worthy content, content with metadata and alt texts, and a website that is refreshed and up to date will always win for a high ranking on Google.
Once you have these things in mind, you are good to go for a good ranking on Google.
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