According to many statistics, customer acquisition costs from five to 25 times the cost of customer retention, hence, if you want to gain more customers, your duties just increased.
Any product that you sell, whether it’s digital or in a store, deserves your attention. Business success today depends on a strong online presence that constantly attracts new clients.
Besides, your existing customers are 31% more likely to spend more on your new products and 50% more likely to test your new products.
However, customer retention isn’t the only thing to focus on.
This loyal customer base was once only potential customers. Consider that half of all customers will naturally leave after five years.
Let’s talk about 7 tactics you can employ to reach more customers and gain their undivided attention now that we’ve established how important it is for your business to be found online.
Utilize Social Proof
Your audience would rather hear it from someone else, preferably one who is not affiliated with your brand, regardless of how much you try to convince them that your intentions are good and your products or services are of superb quality.
Consumers around the world trust recommendations from friends and family more than brands, a Nielsen survey showed in 2015.
In a similar vein, only 57% of consumers believe brands consistently produce authentic and relevant content.
Ask your existing clients to spread the word about you in reaching your audience and catching their attention.
Your website can include customer testimonials to dispel your prospects’ doubts and suspicions as to the quality of your products and services. A product page, home page, and thank you page will all be more effective in displaying social proof – the last one will prevent customer remorse, an unpleasant experience after a purchase has been made.
Leverage Local SEO
You may find local SEO tactics especially effective if you’re running an offline business, but even if your business is largely based online, it’s a good idea to target local customers.
Numerous statistics support this statement, and the most striking one is that 97% of consumers searched for local businesses online in 2017.
The same thing applies to half of the people who perform a local search within 24 hours of the search.
Several things can be done to improve your local search engine optimization, and this and subsequent articles already touched on the majority of them.
Increase Website Efficiency
You usually want to drive traffic to your website through marketing and advertising.
Imagine how disappointed you would be if your visitors arrived at a visually unappealing home page after earning their trust. Your plan to gain more customers will fail without a great website.
They won’t spend too much time looking around your website, so your products and services won’t be discovered.
You may be offended that they are so focused on the aesthetics of your website, but put yourself in their shoes and think whether you would trust your credit card number or other sensitive information to a shoddy website.
94 per cent of negative feedback about websites is related to design.
When your website loads slowly and looks old, you should take steps to make it more user friendly right away. This will make your website seem unreliable.
Take Advantage of Content Marketing
By creating high-quality, valuable content that speaks to your audience and addresses some of their common issues, you can reach more customers and bring them to your website.
Small business owners sometimes believe they can’t come up with useful and entertaining content because they are too busy and incompetent, but this is far from the case.
If you’re running a fashion business, share some tips on clothing and style.
It is more important to show your expertise and be helpful. It is natural for your target audience to gravitate towards you if you appear an expert willing to share their tricks of the trade.
Publishing frequent content is the key to generating new, qualified leads, so make your content marketing efforts consistent. Nevertheless, post less but better than more but less well. Instead of more but less good, focus more on quality.
If you want to reach additional audiences, collaborate with similar businesses in the area and write guest posts on their blogs.
Try Paying for Advertising
The organic reach of the Internet is declining.
In other words, you won’t be appearing as frequently in your audience’s feed as before – Facebook has tweaked its algorithm so that it shows posts mainly from users’ friends and family members to promote meaningful connections and interactions between users.
The number of people seeing your social media posts on your business page is only 0.5%, which is a pretty meagre figure considering how much time and effort you devote to your social media content.
In other words, Twitter has practically curbed unpaid posts from brands and businesses.
Furthermore, Facebook ads offer great targeting options, including geographic targeting, interests, and a lot more.
Despite the recent announcement by Google that it will prohibit advertisers from targeting audiences based on age, race, or gender, there are still a few things you can do to target different segments of your audience with relevant ads.
You can still target them based on their recent purchase behaviour, important life events, and lookalike audiences.
Finally, Facebook retargeting allows you to stay on your prodigal prospects’ radar and convince them to come back to complete their purchase, as well as bring you a lot of new customers.
Maintain Impressive Social Media Presence
Social media is a big part of your target audience’s free time (although research suggests that people hang out on Facebook and Instagram at work, too). Having great presence on social media is a huge plus which helps gain more customers for a business.
As they scroll down their feeds, it makes sense to share a funny meme or compelling content on a relevant topic to grab their attention.
For your marketing efforts to be successful, you should be active on at least one social media platform. If you cannot choose, find out what your audience prefers and choose that.
A growing number of businesses utilize social media for customer service, in addition to brand awareness and entertainment.
Please respond to all questions and acknowledge all comments, even those that are negative. Managing negative feedback properly and constructively presents your company in a positive light and ensures your existing and future customers know that you value them and their experience with your business and are willing to improve it.
Donate Something for Free
It’s no secret that no free lunch exists, but you can be sure that your prospects will love this adjective.
It’s a powerful psychological motivator, making it the kind of word that will do wonders for your business.
You can’t help but develop a subconscious connection with your prospects through free lunch, subscriptions, or branded merchandise; after that, they’ll be unable to resist buying from you again.
The reciprocity principle means that we should reciprocate positive acts with positive actions.
You will almost feel obliged to pay back your potential customers by becoming your actual paying customers.
Therefore, the no-free lunch paradigm is an accurate one since, in the end, you are paid back by your prospects through their loyalty.
If you want to gain more customers, try at least some of these methods, being aware that some of them may not produce results right away – for example, SEO and content marketing.
Execute Personal Research
Sponsorship is one thing, but it’s another to make your name known on a podcast. However, as you harness the power of well-known companies and guests posts (or joint webinars) to promote your business, you can drive even more traffic thanks to the power of partnerships.
In seeking major advertising partnerships for his site, Lee has used this proactive approach very successfully.
“If we want a full-season sponsor for our podcast, for example, I’ll first reach out to a few people who’ve advertised with us in the past or who I’m familiar with. I’ve also made a lot of progress with sending friendly, well-crafted cold emails to companies I feel would compliment our mission well.”
Getting in touch with potential partners will likely result in a fair amount of rejection. These promotions can prove highly effective in introducing your products to a new relevant audience, whether you find sponsorship through a social media influencer or a popular blog.
With these tactics, you will gain more customers and turn them into brand champions, so you will grow your sales. You can easily and quickly increase your sales and conversion rate by implementing these strategies.
Ensure you keep tweaking your plans as you improve while making key changes steadily.