5 Ways to Improve Your Search Engine Ranking on Google
Ranking high on Google is the basis of all your web marketing goals. Most of the traffic that comes to your website comes from search engines. Your website showing up on the first page of a search engine gives it the opportunity to be seen by searchers and once they see it, they can be able to click on it. Traffic to your website will lead to more brand awareness and conversion. According to Backlinko, the first result on Google gets 31.7 percent of all clicks while results on the second page receive just .78 percent of clicks. The best page is written for both the user and SEO in mind, not either of them but both of them. Always have it in mind to satisfy both the reader and the search engine in your web writing activities. Ways to improve your search engine ranking on Google Doing these 5 things will help you rank high on Google: Publish relevant contents Publishing relevant content means answering everything the user has in mind in a search query. You do this by understanding your customers and their behaviors. This will help you write the kind of content they would love to read. This involves using their language and the kind of tone that appeals to them. This requires an in-depth study of your buyer persona. Another aspect of this is using the right keywords in your content. When you use the right keyword and your content is written the way your audience likes it, your website will have a chance to rank higher on a search engine. Speed If your site is slow, you have a little chance of a high rank in a search position. It will affect your ability to convert and sell to new customers, too. Walmart experienced a sharp decline in conversions when its page load times increased from one to four seconds. If this happens, it doesn’t matter what your on-page SEO, meta description, or title tags are. The search algorithm will punish you, even if you’re a giant like Walmart. You can use the following and other tools to check for your site’s speed: Optimize for mobile More than half of all website traffic comes from a mobile device. That means if you want to rank well, your site needs to perform well on mobile. Google’s Mobile-Friendly Test offers a quick way to determine if your site is mobile-friendly or not. In 2020, Google moved to “mobile-first indexing” which means Google looks at websites as a mobile device. If your site is hard to navigate, your ranking will be impacted. Information from this will help you take steps in making your website mobile-friendly. Update your website regularly This indicates how relevant your website is. Relevancy is one of the key factors to rank high on a search engine. Keep adding new content to your website at least every week. This could be adding information about a new product or service you’re selling, a customer story, or a product video. It’s also important to update your web content pages at least every 6 months and remove content that is no longer relevant. Regular updates on your website encourage search engines to visit your website more often. The more frequently they visit, the faster they can discover new content on your websites and this will give your website a good ranking benefit. Gain external links on your site This is a major factor for your off-page ranking factors. Links from external websites are considered a vote of confidence in the accuracy, relevance, and usefulness of your content especially links from high-ranking websites. Your goal should be to have the kind of content other websites will like to link to. How do you achieve this? Quality contents! Quality content means different things to different people, but in all, your content should be meaningful and well detailed to earn backlinks from reputable websites. A bonus, This is a way of letting Google know what your website contains. With this, Google will rank your website based on what it contains. And if your website contains what a user is searching for, it would be a high ranking for you! Title metadata is one of the most important metadata on your website. It is responsible for the page titles displayed at the top of a browser and as a headline within the search engine’s results. Description metadata is what tells what is on your page. It is an appealing description of what is contained within a particular page. Also, always use alt tags to describe your image and video media. This tells Google what is contained in the image or video. In summary, relevant content, a good website speed, a website optimized for mobile, link-worthy content, content with metadata and alt texts, and a website that is refreshed and up to date will always win for a high ranking on Google. Once you have these things in mind, you are good to go for a good ranking on Google. Do you want to talk to a professional about your website ranking issue? Book a free consultation session and talk to a team member by clicking on I want a free consultation.
What Does SEO Mean?
There is so much information out there, but not so much information can be seen with one click. The goal of SEO is to make your content visible once anything related to your content is searched for. SEO means Search Engine Optimization. It’s not such a big word. In a simpler term, SEO is making your content visible on the web. With SEO, you can make your brand’s content appear on a search engine’s SERP. SERP means search engine result page. Your company’s SERP ranking is where it ranks in the search engine. You won’t have so much competition online, once you prioritize SEO. SEO is a long-term strategy, it’s not what you do today and expects results tomorrow. According to Semrush, SEO should show results within a 6- to 12-month period. It takes time and patience to get the required result. Aim for daily activities with the goal of long-term success. Does SEO involve only blog content? SEO deals with everything on the internet including social media, email, etc. It then means that once your business is online, SEO should be your priority. In both blog content and social media, human interactions and algorithms are the major keys for SEO. The goal of this post is to make you understand the importance of SEO and how you should go about it in your business. What does SEO involve? SEO focuses on making your content seen by both the search engine’s algorithm and humans. Is your content relevant for humans? Can the algorithm notice your content? These two questions would guide your SEO process The three main components of SEO are Content, popularity, and speed. Content: Focus on writing well-informed quality content. The content should be relevant. SEO starts with content because it is the one you can work on without external help. Also, consider your goals before writing any content. Is it to generate more traffic? get more sales? or get more visibility? SEO-optimized content involves structuring your content the way search engines will see it. Prioritize your keyword, make sure to use the keyword in these 5 places: title, header, image alt text, link text to that page body. Example: Target word: SEO Title: What does SEO mean? Headers: <h2>What does SEO involve? Links to the page: Good: What does SEO mean? Bad: How to rank higher on Google Aim for 2% keyword usage of the word count (explain) Your site HTML matters. Without proper tags, headers, and descriptions, google would not find your content. Another thing is the design of your headers. Headings are the titles of each section on a web page. They organize the text and make it scannable. On any website, headers are set by tags. The largest is <h1> and normally goes at the top of a page. The next largest is <h2> and so to <h6>. Note that you shouldn’t overuse the keyword in your content. This would result in keyword stuffing and it is bad for SEO. Also, freshness counts for SEO. Posting new content signals to google and brings its attention to your site. Always go through your content to check for accuracy, fix any broken link, refresh old data, bringing in new statistics are good ways to tell google that your content is relevant. For social media, updating your content and repurposing the old one does the trick. The structure of the content is important. Make sure the texts are broken up and the sentences are not long. Make use of short sentences and paragraphs for easy readability. There’s a thing called bounce rate. How much time people spend on your content matters. This shows the search engine that your content is of good quality and relevant. People coming to your site and leaving immediately would result in a high bounce rate and it’s not good for your search engine optimization. Popularity: How popular is the keyword you want to rank for?. The main idea of SEO is to have content that people are searching for. Tools like Google trend and Google keyword planner can help you target the right keyword. Another way to gain popularity is by writing guest posts. Guest posts bring traffic to your site. Aim to write guest posts for websites in your niche. The idea is to offer free and quality content and get exposure to their audience and an SEO boost from linking back to your website. Also, content promotion is key. Promote your content on your social media platforms and other media outlets. Run good ads on google and make sure to drive enough traffic to your website. The goal is to get more people to see your content. Once there is much traffic coming into your site, the search engine will classify the content as important and will make it rank higher. This will boost your search ranking. Popularity also involves how many backlinks your website has. This goes both ways, a lot of websites linking to your page will bring more traffic to your site. This will get the attention of the search engine and it will rank your website high. The basic trick for getting traffic is creating content people would want to share. This works for social media too. Speed: This is mainly for web content. Optimizing your website for search engines requires you to make your web page easy to access and this involves working on the speed. You can use tools like google speed insights or webpage tests to check your web speed. In conclusion, make sure your content is relevant and optimized, prioritize link building, and ensure your website has the best user experience in terms of speed and navigation. Pro tip: Optimize your website for voice search. Voice search is becoming more popular. It is what the future holds. Optimizing Your website for voice search will do a lot for your SEO. In addition, pay attention to your metrics, use tools like Google Analytics, Google search console to keep track of your page
What Is SEO And How Does It Work?
Have you ever wondered how contents make it to the first page of a Google search? If no or non-vehement yes, then you need to know more about SEO and how it works These contents are displayed on the first page of a search result because they have been optimized. Optimization simply means making something fit a particular system by following a set of rules. SEO means Search engine optimization. They are those steps you take to make your content seen on a search engine, especially on the first page. One of the goals you should have is directing traffic to your website. And the best way to do this is to make people see your website’s content online. These website contents could be your business blog, landing page, and even your home page. SEO is like coming out and standing in front of the people interested in your products so that whenever they search for a keyword related to your products, your brand shows up. The end goal of SEO is first, to build your brand’s awareness and then to generate leads that could convert. There are different steps you should take to make your SEO a success and you would learn them in the course of this article. The two sides of SEO Every activity that contributes to SEO are classified into two types On-page SEO refers to changes you make on your site that impact SEO. These include writing quality content that readers will like, using keywords that people are searching for, adding meta tags and alt tags, using HTML headers, structuring your website well, etc. Off-page SEO is all those activities that take place outside your website to raise your site’s rankings. Those activities include earning backlinks, getting traffic from social media and other sources. How does SEO work? Your SEO success is determined by how search engines work and how well you’re able to keep your site up to its standard for ranking. You can say your website content is search engine optimized when it appears on the first page of a search engine like Google, bing, yahoo, etc. Different processes take place before your content get’s to a search engine’s first page. For a search engine like Google, the first thing that will qualify your website for ranking is when Google robots can crawl your site. If a search engine can’t crawl your site, it could be for the following reasons: Making Your site crawlable is all about making Google see your site. A search engine scours the Internet for content, looking over the code/content for each URL they find after which they store everything they found in a database, this is known as indexing. After indexing, it now has the chance to be displayed as a result of relevant queries. Once your page has been crawled and is placed in a search engine’s index, it is your SEO efforts that will place you in the SERPs(Search Engine’s Result Page) Google will rank your content on the first page if it provides the pieces of content that will best answer a searcher’s query, which means that results are ordered according to relevance. How would you make your content relevant? Keyword research provides you with specific search data that can help you answer questions like: After that, the next thing is to help the search engine understand what your page contains by adding the necessary title and meta descriptions, adding alt tags to your images, choosing the right format and arrangement for your content, and, making sure your pictures, videos and other files are compressed enough to enhance the speed of your website. You can now go on with other off-page activities like directing traffic from your social media and earning backlinks from other websites. This improves the popularity of your website and popularity is a major factor for SEO. In summary, once your website can be crawled by a search engine, relevant optimized content will always win. SEO is a long-term thing. It requires patience and time for it to be effective. Always have a consistent budget for SEO for your brand and keep testing and trying new things. Don’t forget to measure and keep track of your progress. If you have questions about SEO, you can book a free consultation session to talk to a team member by clicking on I want a free consultation.
Professional Email Subject Lines That’d Lead To Higher Open Rate
Part of your web marketing activities is writing good email subject lines. Emails are a way to build relationships with your customers. Good email subject lines create a good first impression on your subscribers. Your main concern as a company is getting your emails read by your customers. It is only when people read and engage with your emails that you would achieve your goals for writing that email in the first place. Your email subject line is the most important part because it is what will determine if the email will be opened or not. For customers to know what the business has to say, a good email subject line comes into play. In one study, 47% of people said the subject line is the main reason they open an email. What does this say? that you should take your email subject lines very seriously. Why is writing professional email subject lines important for your business? Writing good subject lines is important because it tells what the email is about at a glance. People are faced with tons of emails every day in their inbox and so there is a high possibility of your emails being left unopened. If people can tell what an email is about once they set their eyes on them, then they would decide if they would read it or not. While writing a good email subject line first make sure it is straight to the point and then catchy enough to draw people in. These are the two major things you consider while writing an email subject line. Do you write an email subject line first? It depends on your style and the way you flow. You can write a suitable email subject line after you have written the body of the mail or before you start. Is keyword research necessary for email subject lines? The email subject line is similar to a blog post title. The only difference is that they are sent straight to a subscriber’s inbox and do not need to be searched for on a search engine. Using keywords that people want to engage with is important. It is always good to write for humans in your web marketing activities. Write something that people want to engage with, write something that people want to hear. This will lead to a higher open rate and possible conversion. So yes, keyword research is important for writing email subject lines. When your email subject line contains what people are searching for, they will open it and possibly read through and take action. Best email subject line styles The best email subject line styles include: 1. Action subject lines: A subject line that requires action will draw people’s attention. Passive and dull subject lines would bore people. People like energy, people like something that will be worth their time. You should leverage that while writing your email subject lines. Examples: If your shoe company is running a discount and you write something like “Shoe sales discount!” as your subject line, it will not give much open rate as an active sentence like “Get a 15% discount on any shoe you buy!” Although, it is not advisable to use too much action on your subject lines in order not to give the wrong message. You don’t want to sound like you’re forcing your subscribers to do something for you. 2. Exclusive information subject lines: Always use subject lines that make your subscribers feel special. Let them feel they are not treated as others. Be sure to be authentic, nobody wants to be lied to. Examples of these subject lines include; “For our esteemed customers”, ” Discount only for you!”, “Exclusive information”, ” private invitation”, etc. People have the innate desire to be treated specially, leverage on that while remaining honest. 3. Urgency/Scarcity subject lines: Nobody wants to be left out on anything. Appeal to the subscriber’s sense of urgency while writing your email subject lines. Make them feel that if they don’t take action, they will miss out. Be cautious while using this type of subject line. Too much zeal would sound too salesy and could be misconstrued as spam. People don’t like spammy messages in their inboxes. Examples of these subject lines include: “Free product offer for the next 10 days!”, “Free coupons for you if you buy now!” etc. Always be careful with how you infuse urgency in your subject lines. Subject lines in form of questions that a subscriber would want the answer to: This works like magic. It is normal for human beings to be curious about things. When you ask a question that subscribers are curious about in your email subject line, they will tend to open your email more. Make sure to answer the question in the body of your email so they won’t tag you as fake. Examples: While asking these questions, avoid being obscure and go straight to the point. Email Subject lines that are Controversial and Shocking: The good thing about controversial email subject lines is that it is unique, intriguing, and catches a recipient by surprise. People like to engage with something different and you should use that as an advantage. Controversial subject lines can also go wrong. People can misunderstand what you mean. This will backfire and give off the wrong result. You have to be extra careful while writing controversial email subject lines. Examples of these kinds of subject lines are: “The evils of Mark Zuckerberg” “How Jeff Bezos is a goal digger” Tips for writing better subject lines for your emails. For example, instead of saying “Our company is organizing something that will help you save more money” You can say: “Exclusive promo deals just for you!” 55% of emails are opened with a mobile device, a short, clear, and concise email subject line will do a lot to optimize your emails for mobile. An example of such subject lines could be ‘The full story behind the rape saga: Always use emojis
What is Web Marketing?
Web marketing is also known as Internet marketing or online marketing. It is simply all the marketing activities that you do online. It can range from web content, social media, search engine advertising, blogging, videos, email, etc Web Marketing vs. Digital Marketing Internet Marketing is focused solely on the internet while digital marketing goes beyond mobile to subway platforms, games apps, smartphone apps, Sms messaging, etc. Why is web marketing important? Buyer decisions are now influenced by the Internet. People spend a lot of time on the internet and it has affected their lives in so many ways, including how they make purchases. And so, taking your business online is the best way to reach more people. People will not need to come to your office or your shop whenever they want to buy your product. The Internet has provided an avenue to interact with people without meeting them in person. Benefits of web marketing What does web marketing do for your brand? Marketing on the internet is so important to your overall marketing. The following are the benefits of web marketing to your business: Comparison of Web marketing vs. Offline Marketing Website marketing is cheaper, more focused (targeting a set of people), and easy to measure and edit than offline marketing. What is a web marketing strategy? A web marketing strategy is a method you use for your web marketing activities. They include: The different forms of web marketing methods Content Marketing: Content Marketing involves creating and sharing materials online in form of videos, blogs, social media posts, ebooks, whitepapers, infographics, etc. The main aim of content marketing is to establish expertise, promote brand awareness, and place your business in the minds of the people. You do this by sharing valuable content to educate them about your products. You can even infuse some fun and humor in form of content to humanize your brand. For content marketing, always have it in mind to stimulate the interest of the people in your products and services. Google ads: This is Google’s online advertising platform. The good thing about Google ads is that people would see your ads once they are interested in your products and services. Your ads come up once anybody searches for whatever is related to your brand. You get to choose where your ad appears, set your budget, and measure the impact of your ad. Google ads use the pay-per-click model. This is when advertisers pay a fee each time one of their ads is clicked. Social media ads and promotions: Your brand can now advertise on social media platforms such as Facebook, Instagram, snap chat, Twitter, etc. These social media platforms have a database system where you can target your specific audience and measure your results. Social media ads are the newest trend in web marketing. This is because more and more people are going into social media and there is a potential for higher returns for your investments Display advertising: Ever seen an advert design or video while reading a blog?. Those are called display ads. Display ads can also be regarded as banner ads. This type of advertising combines text, images, and a URL that links to a website where a customer can learn about the product. Your banner ad is shown to people while they are on another site and it seeks to capture their attention to your landing page. This method is more effective when your ads show on websites that are related to your products. Affiliate marketing: Affiliate marketing is an advertising model your brand can adopt. It involves paying a third party to generate traffic or leads to the company’s products and services. The third party could be a person, a website, an affiliate marketing brand, etc. These third parties are called affiliates, and the commission fee incentivizes them to find ways to promote your products. Retargetting: This is a strategy for bringing people who have visited your site before back to your site either to complete an action or view something new. Their data is captured by the cookies on your website once they visit your page the first time. These cookies give the information of the people that have visited your website and what they are interested in. You can use this information to bring those people back to your website. This is a good way of targeting people that already have an interest in your product. Online PR: This can be in form of your brand featuring on a newspaper or digital publication, engaging with the comments on your website and social media page, etc. Online PR covers all the actions you take to give a good image of your brand online. Video marketing: You can leverage on platforms like YouTube to promote your brand using video content. Video marketing is the use of video to raise awareness, create engagement, and drive sales. Email Marketing: This can be in the form of blog subscription newsletters, follow-up emails to website visitors, customer welcome emails, sending promotions and tips, etc. These emails should have a professional subject line that is catchy enough so it won’t get lost among the tonnes of emails your subscribers receive daily. Classification on web marketing It is classified into organic and inorganic methods. Organic methods are the type that doesn’t involve cost. Effective organic marketing involves your effort and time. These methods include content marketing, SEO, email marketing, social media content marketing, etc. Inorganic methods will cost you money. They include; pay per click, search engine marketing(SEM) affiliate marketing, social media ads(Facebook, Instagram, Twitter), social media promotions, display ads, etc. Tips for a better web marketing results Setting goals will help you remain focused on what you should do to achieve what you want to achieve. Challenges of Web Marketing The two major challenges involved with web marketing include: The solution to these problems is staying innovative and being ahead of your competitors. Always research and use the best tools to analyze and measure
The Role of Branded Keywords in Content Marketing
With branded keywords, leads use them as a shortcut to search for information close to the conversion and need a thorough strategy to help them. Having an excellent strategy around your Branded Keywords is fundamental to the success of your Content Marketing campaign. Consistent results and leads depend on aligning Content Marketing to the business differentiation, don’t you think? Hence, in the advanced stages of your sales funnel, the choice of branded keywords matters. Nothing beats figuring out what the keywords most associated with your brand are, right? Users of these sites already recognize the brand, are familiar with their product or service, and will only seek some additional information, or even a quicker way to make a purchase. Therefore, it is vital to consider the information that branded keywords bring into the results, as well as the direction they take the user. Why should you sponsor your SERPs or your competitors? You’ll find the most relevant and necessary information about these keywords as well as their importance for your content marketing campaigns and brand strategy in this article. What are branded keywords? Potential clients of a business may use brand-specific keywords to find out more specific information about a brand’s products or services. Essentially, they already know that they can find the item among a company’s offerings, but they require additional information to decide, to make a comparison, to recommend it to others, and so on. This means that they are searches taken close to the moment of conversion or searches that enhance the possibility of a sale. Because of their strategic value, they must be managed correctly and balanced with other keywords and the phases of the marketing funnel. Incorporate the brand name and the product name, such as “Kelly’s Massage”. Sometimes, however, the key phrase needs to be longer. For example, “Kelly’s massage parlour.” In these cases, leads aren’t looking for massage, such as full body massage or similar needs, which might indicate content topics at the start of the funnel, right? In such searches, the emphasis is already on the establishment and information that may help in the purchase decision. An offering of special products or a delivery service might help in the purchase decision. A website address can increase traffic and audience by using more specific and bottom-funnel keywords. How important are branded keywords? In your strategic planning, how important is this concept in practice? It is a powerful tool that can help your pages and adopted strategies improve. Here is a list of the most relevant reasons branded keywords are important. Have a look! Improvement targets Content Marketing and even paid media strategies require proper targeting to be effective. A more targeted message is more likely to have a relevant impact on your target audience. The message becomes clearer and more in line with the expectations of your audience, increasing the prospect of conversion. Communications with your audience are becoming more accurate as a result. As a result, the contact will be more natural and relevant to your audience rather than focusing on interactions that add little value to loyalty challenges. Knowing your audience’s needs Understanding the needs of your audience will help you offer a positive user experience. Branded keywords are more specific than other terms, so they let you target your efforts toward increasing your audience’s satisfaction and conversion rates. Access to new opportunities The marketing team can then uncover new business opportunities. Adding a new performance segment is possible, for example, when you notice there is an increase in branded keyword searches from your audience. As you explore the possibilities, you may find yourself going down paths you never would have imagined. Finding flaws in products and/or services You can also search for customer feedback and evaluations based on branded keywords relating to your products and services. By identifying what issues are most frequently criticized and complained about, for example, the goal is to decide what needs to be improved. You can make changes if you observe that a certain product receives a lot of negative feedback. Keep tabs on what people are saying about your brand on the internet. It is important to know what terms are most related to your products and services if you want to improve your digital presence. Competitor monitoring Making your campaigns and strategies more effective also requires keeping an eye on your competitors. There is nothing better than searching for keyword variations related to your competitors-whether to determine which products and services their audience will find valuable or what their most desirable traits are. In addition, it is a worthwhile investment in paid ads as it gives you a better picture of which are your competitors’ most searched terms, and can help you adjust campaign investments accordingly. Monitoring the market like that makes sure that you’re always on top of things and seeking new ways not to lose market share. In what ways are branded keywords different from unbranded keywords? There are only a few differences here. It is necessary to keep the algorithms in mind while thinking about SEO strategies, right? Because of this, the difference is whether the brand, product, company or category is mentioned in the keyword. Consequently, the other keywords will be related to differentiation of products, customer needs, the pains customers experience before using them, their advantages, trends, and other information that helps customers make their decision. On the other hand, this strategy has one crucial difference: it communicates with a prospective lead who is already well informed about the product. Additionally, the pages that will receive your referrals must contain clear and important information so the consumer will ultimately convert. How to find branded keywords We have already shown you that monitoring branded keywords are very important for your planning. But how to find them? Check out our tips below! Use Google Alerts In terms of search engine results, Google is always an excellent resource for keyword research and relevance to your brand. Thanks to Google Alerts,
Free Email Marketing Tools For Your Small Business
Now that you’ve made more of an effort with your ‘small business, perhaps you are still working out of your bedroom, but nobody needs to know that. Your list of 50-200 recipients that you’ve accumulated over the last few months is getting too big, so Outlook’s not cutting it. Occasionally, you won’t have to worry about spam surprises or personal information breaches anymore. Your emails get lost in the abyss of spam folders, and then there was that time when you entered CC instead of a BCC. Can’t there be an easier way? Trying out a professional email tool may be a good idea. You might think that professional means are expensive, but there are several free email marketing tools available. No more spam surprises and no more embarrassing personal data breaches. What can I expect from free email marketing software? There are things you can get for nothing that will surprise you! You can even have more subscribers and send more emails than you can handle with some platforms. Occasionally, landing pages, transactional emails, and automation are included as well, so be on the lookout for these perks. Based on your business needs, you will decide which features will appeal to you. However, there are a few things to look out for when selecting from any of the free email marketing tools: Do email templates come for free? Is the design appealing? Is there a free plan that includes landing pages? What is the design like? Will there be different lists for my contacts? Does the data provided by the reports meet my needs? Can I create an unlimited number of forms? Is transactional email included? What other tools does it integrate with? What kind of support do you get? By getting answers to these questions, you would be sure that your choice of a free email marketing tool would be a good one. Free Email Marketing Tools For Your Small Business If you’re running a small business and you need to use email marketing to stay in contact with your customers without burning holes in your pockets, your best bet for email marketing tools includes: Omnisen With Omnisend, your entire communication platform will be integrated under one platform. Small and medium businesses can accomplish all of their email marketing needs with their free plan that includes only email. By automating your emails, you can deliver them based on your customers’ behaviour and easily time them according to their convenience. This feature allows you to give your email marketing messages more relevance based on detailed audience insights. Use useful features such as the Product Picker to design attractive newsletters that feature all the products you wish to include. Further optimizing your email’s performance can be achieved by including scratch cards, discount coupon codes, and gift boxes. SendPulse Email marketing is the most popular feature of SendPulse. Despite the company’s multi-channel marketing strategy, it is primarily focused on email marketing. A drag-and-drop editor makes it easy to customize the email templates built-in to it. These customized emails can then be set up to be sent out automatically at the right time based on user behaviour, event triggers, and other factors. The SendPulse subscriber rating feature is a great way to determine which subscribers you should focus on. By analyzing the open, click, read, and unread rates of each subscriber, you can get a comprehensive view of each audience. Even in emails, you can insert replaceable text fields to personalize them based on names, dates of birth, job roles, and genders. Sendinblue The Sendinblue platform offers email marketing tools coupled with other functions, such as the creation of landing pages and customer relationship management. Using SendinBlue’s email design functions, you can easily create a professional-looking email with over 70 design templates. Furthermore, all of these templates are responsive, allowing you to preview your design on different screen sizes to ensure it looks the way interesting Ways to Use Social Media To Boost Customer Loyalty you want it to. Once you design your email, you can take the guesswork out of optimizing your campaigns and targeting your ideal audiences with features like A/B testing and segmented recipient lists. Sender The sender is one of the best free email marketing tools in the market with features to ensure deliverability. With no HTML experience needed, you can create stunning newsletters. Then add elements like images, videos, and text by choosing from one of the templates. Personalized newsletters will make a greater impact on your readers HubSpot Email Marketing One of HubSpot’s most popular products is its marketing automation platform, but they have recently launched a free tool designed to handle a lot of small businesses’ transactional email needs. HubSpot Email Marketing has a free version you can use to promote current campaigns, send kickback emails from lead offers, or send thank you emails after purchases. Easy-to-use features are one of the best things about HubSpot’s free email tool. You can also choose from ready-made templates, which make it easy to start using the tool right away. It’s got a handy drag-and-drop visual editor. One of HubSpot Email Marketing’s biggest benefits is its native integration with other HubSpot tools, like Free CRM. In addition to a centralized contacts database, list management and email performance tracking tool are available to you as soon as you register for an account. EmailOctopus EmailOctopus is one of the simple email marketing tools dependent on the Amazon SES infrastructure. Despite the free plan’s lack of features, a lot more emails can be sent per month than some of the other free email marketing tools on this list. The number of email addresses you can use to send emails is unlimited. Small agencies and entrepreneurs representing other brands will find it to be the perfect solution. Additionally, MailOptin, WordPress, and Zapier are integrated so you can transfer customer information seamlessly between different apps. Mailchimp Probably you’ve heard of Mailchimp, one of the top email marketing tools. Basic email marketing features
Common Social Media Questions and Their Well Detailed Answers
It has been twenty years since social media began to evolve significantly. Having humble beginnings, it now plays an important role in the lives of most people. Since social media is so popular, we decided to examine some of the most frequently asked questions and how they are answered. Social media platforms controlled by giant corporations influence global trends and politics. The powers these industries have raise concerns about our privacy, wellbeing, and marketing targeted at us. Social media as a platform for future communication is discussed, as well as what it is capable of. What is Social Media? There are quite a few different topics covered by the social media term. Social media platforms, on the other hand, are web-based tools that provide users with the ability to connect, interact, and create, share, and consume content. Social media allows us to establish online relationships and exchange media through apps for smartphones, laptops, tablets, and PCs. When people join social media, they usually have so many questions regarding its operation, workings, and a lot more. Social Media Questions If you want to know a lot about social media, you would need answers to the many questions you might already have up your sleeves. Some of the popular questions and answers include: 1. What’s the best time to post on social media? Several factors determine the best time to post on social media. Although the platform you choose and the industry you belong to are both important, the most important factor is the activity of your audience. In order to determine the best post timing for your business, you should examine your post performance. We also offer a guide on posting at the right time so you can start small before determining what’s right for your business. 2. How frequently should I post on social media? Your audience plays a large role in this. You should definitely publish a post every day, but you should also see whether posting more frequently will have any impact on your performance. Create a publishing calendar and stick to it consistently when you’ve determined what frequency works best for you. 3. Where should I advertise my business on social media? It may seem logical to be on all the major platforms, but if this is not done strategically, it can be counterproductive. Rather, concentrate on a few very popular platforms to reach your target audience. Each business will have its own best platform for reaching its target audience. 4. What percentage of people use social media? Social media FAQs like these have become quite popular, and for good reason. Social media is used by nearly 50% of the world’s population, according to Statista. There are 3,81 billion people using some sort of social network according to data from 2020. The fact that just under 4.5 billion people use the internet is staggering. 5. Have social networks existed for a long time? This is the subject of various theories. Social media FAQs like these have become quite popular in recent years, and for good reason. There is an argument that social media has been around for a good 40 years. The number increases to over 24 if it is seen purely as a medium that exists online. Considering how young the internet is, the number increases to more than 24. 6. Which social media platforms do companies own? Many of the most popular platforms are owned by just a few companies, although there are many different platforms available. As an example, Facebook also owns Instagram and WhatsApp (as well as Oculus VR and several other businesses). Google owns YouTube and previously had its own social network, Google+. Tencent, a Chinese company, owns QQ, Qzone, and WeChat, some of the biggest platforms in Asia. 7. Is social media good for me? There is no answer to everyone’s question, sadly. Before you make your decision, you should consider several factors. What are you hoping to accomplish with social media? How will you share information? Which social media platform is right for you? Connecting with others, learning about new topics, finding help on certain issues, and raising awareness for worthwhile causes can be accomplished through social media. Yet it can take up your time, risk your privacy, and have consequences for your wellbeing. You need to find balance between all of these factors if you’re considering setting up an account. 8. Are social media sites detrimental to health? In the media, social media FAQs often cause a heated debate, and it’s a question that’s not easily answered. Studies show that certain social media platforms might negatively affect us. Sleep quality is also affected. Digital wellbeing has never been more important. affected. Digital 9. Do I need to post certain types of content? Additionally, your industry and the interests of your target audience will factor into this, although images are typically more appealing. Discover the type of content that your audience likes by experimenting with our social media post ideas. 10. What are the effects of social media on mental health? Numerous studies have examined the effects of social media on mental health. It brings some positives and some negatives, such as the increased risk of anxiety, depression, and negative body image. No matter what, it’s critical that internet users understand their mental health and take care of it. 11. Do I have to engage in social media marketing? The fact that social media companies generate much of their revenue from advertising makes it hard to avoid it. By accumulating data about you, they can sell you things. However, it’s possible to minimise these targeted ads you see from all companies. Privacy International offers tips on how to minimise targeted ads, but there are no quick fixes unfortunately. 12. How can social media marketing be successful? What are the benefits of social media for brands? Social media has become so common around the world that companies have been clamoring to get on board. Furthermore, social networks like Facebook, Twitter,
Brand Monitoring Tools That Help You Remain Relevant
It is a strategy for strategically and proactively monitoring a brand or set of brands, including reputation, growth, and related topics. On a day-to-day basis, brand monitoring involves discovering, reporting, and responding to different conversations and coverage happening around the brand: this can be done “manually” or through specialized tools. Those brand monitoring tools, on which this article will focus, allow you to monitor websites, blogs, forums, blogs, articles, and social media content. Professionals can use them to get the full picture of what’s being said (and when) about their brands, competitors’, or clients (if they’re an agency). Search engine results and links from other websites or circulating social media buzz are all channels tracked. What are the benefits of brand monitoring? If you don’t believe brand monitoring is a vital step you must take for the growth of your brand, then here are a few reasons to help you change your perspective. Essentially, the benefits of brand monitoring include: Additionally, it used brand monitoring for a broader range of activities, such as market research to gather and analyze information about topics, keywords, and events in your industry. Identify the average channel for your industry and compare yours to your competitors’. This solution offers you the flexibility of setting up historical searches or recurring searches to continually monitor online discussions around a topic, phrase, account, website, or event. Next, decide which audience segments are driving the conversations, when they communicate, and what language and behaviours they use. Your marketing, customer relations, and advertising campaigns will be improved because of these insights. What key Areas Does Brand Monitoring Cover? Brand monitoring ensures it addresses many key areas that can help your business grow and become highly effective. These areas include: Topics and industry trends It’s important to monitor the big picture of the topic you want to cover in this section. Look for relevant topics related to your brand. Get insights into what topics are important to your industry’s audience by seeing what phrases they use. Your content and marketing campaigns will benefit from being able to see trends. To gain a better understanding of this, let’s take a look at your website analytics and search engine results. Plugging in Google Analytics will also reveal the terms that drive traffic to your website. Branded Keywords Keeping tabs on your brand or your clients’ brand is the first thing to do. It’s imperative to track your brand name as well as special characters, misspellings, and phrase variations (particularly if it’s a word that is applicable in a range of contexts) and a description. Influencers and industry micro-influencers Although influencer marketing is fast becoming saturated, there is still plenty of room for micro-influencers – generally defined as people who have between 1000 and 10,000 followers on social media and speak to specific niches – to make an impact important to individual brand strategies, because they both exemplify and influence the behaviour of a typical member of a segment of your audience. As a result, micro-influencer audience panels make perfect product testing and planning tools. You can identify micro-influencers by monitoring brand conversations to find out how your service is being talked about. Brand Monitoring Tools Brand monitoring tools are used by medium-sized, large, and enterprise-sized companies and agencies, and these platforms have multiple tools that integrate seamlessly with one another, including social media research, trend tracking, and image analysis. You can begin monitoring brands for free if you’re looking to just get started. Besides the ones mentioned in the post, you can find a few others here: Google Alerts It’s free and easy to sign up and you’ll receive email notifications when someone searches for that keyword. Aside from tracking brand names and currencies, it’s pretty versatile. Though not a thorough analysis nor a long-term overview, it presents mentions while not providing any analysis. Mentionlytics A social media monitoring tool, Mentionlytics provides publishing functionality along with brand monitoring capability. Both functions are performed extremely well by Mentionlytics. Social media users can interact with it in real-time and jump into conversations it finds in real-time. More than 20 languages are supported and it can track your brand on both social media and the web. The Social Intelligent Advisor is one of the unique features of Mentionlytics. It’s an AI service that derives actionable insights from social data. For example, if you’re monitoring your brand, it’s automatically able to find the main dissatisfactions of your customers. Mentionlytics also provides analytics on reach and influence of found mentions, competitor monitoring, and Boolean search capabilities. Google Marketing Platform Besides brand monitoring, web analytics, and optimisation, Google offers several free tools and services. This has led to a single point of access for them. The Data Studio enables users to build dashboards to visualize the data from their web and search consoles. It is crucial to analyze visitors’ sources of traffic, which phrases they use to come to your site, and how they behave once they are there with Google Analytics and Search Console. Backlink Checker Brand monitoring can also be achieved by looking at which websites are linking to your website, to gain insight into how your products and services are being mentioned. When it comes to search engine optimization, link building from reputable sites is crucial. There are several paid SEO tools available. Using a brand monitoring free tool such as Backlink Checker will assist you in getting started. Awario Awario is one of the brand monitoring tools that can monitor your keywords (including your brand name) in real-time. Besides offering powerful analytics, Awario is an excellent choice for small and medium businesses. Your brand is indexed across Facebook, Twitter, Google plus, blogs, forums, and anywhere else that mentions it. You can also create very specific queries using the Boolean search mode, which provides more precision for your monitoring. Brand names that contain a common noun, like Apple, can help increase your search engine visibility. Awario provides access to individual mentions online and the analytics
Boost Web Traffic Without SEO: Effective Strategies & Guidelines
While SEO is one of the most effective strategies for increasing website traffic, it might not be enough. Consider that your entire traffic is derived from SEO. How will this impact your site? Potential customers will be lost! Increasing web traffic is not easy, which is why it is imperative to diversify your methods. In the case of multiple traffic sources, you won’t completely lose business due to changing algorithms. The optimization strategies in your toolkit will help you increase the efficiency of your business. If your site has little scope for search engine optimization (such as podcasts), diversifying your web traffic can be helpful as well. The purpose of this post is to provide you with effective strategies to grow your website traffic without SEO so you won’t be stranded by algorithm changes in the future. , we’re also going to discuss practical tips you can start using right now for a boost in traffic. Why Should You Try to Grow Traffic Without SEO? There are a lot of ways to generate traffic, but not all of them are equal. Clearly, high-quality traffic (containing users with a higher likelihood of converting) offers a better return on investment. You may also want to consider other methods of growing your website traffic if you’re not an expert on SEO. You shouldn’t ignore SEO completely. In order to avoid being penalized and to be indexed by Google, all websites ought to follow best SEO practices, regardless of their niche. Adding the strategies we’ll discuss below to an existing SEO strategy can be beneficial. Top Strategies to Increase Website Traffic Without SEO If you want to increase website traffic with no SEO, you would need to perform a plethora of tasks that include: 1. Content Marketing Content marketing refers to a way of organically advertising your brand through high-quality content. You must have heard this term since you have been reading about digital marketing. Blog posts, audio episodes, infographics, videos on YouTube, downloadable PDFs, etc. are all examples of content marketing strategies. Blog posts aren’t the only form of content marketing. A podcast or a webinar may be right for you if you connect better with audio. Social media apps today allow you to share photos, audio clips, text or videos in a variety of ways. To find out what formats work best for your audience, you could try one or more of these. 2. Pay-per-click advertising You should use content marketing to create original, research-based posts for your site, but it can be expensive, especially if you hire established authors to do it for you. Most of these projects also take weeks or months to show results, which isn’t a practical timeline for many businesses. If you want quicker results with a budget you can control, why not try paid ads? Social media is used by seven out of ten Americans today. Approximately two thirds of Americans use social networks. Imagine what you can accomplish this way! Your website can generate thousands of clicks over the course of a few minutes if you pay for ads. The presence of new advertising and social media platforms is making it easier than ever before to get your ads seen by the right people. You can, for example, use Instagram to target your business by utilizing detailed customer personas and multiple targeting options – without spending a lot of money on mass advertising. Nevertheless, advertisers do not have to rely on the biggest platforms to be successful. Rather than advertising on an established platform, you can find greater success by advertising on a platform with an audience that aligns with your products. Adverts on Reddit, instead of Facebook or YouTube, would be more effective if your ideal customer is an adult who enjoys memes and random stories. Dating apps are another option. Adverts on dating apps like Tinder can help you find your target customers faster if your brand focuses on relationships or if you target young singles. Don’t worry about spending $1,000 on your first day because paid ads won’t take a lot of money. If you use $5-$10 a day, you can see if it works. Just learn how different platforms work by doing that for a week. 3. Social Media Strategies It’s best to meet your customers where they hang out if you want to increase traffic to your website. The majority of people are using social media these days. In addition to reaching new users, increasing online brand awareness and driving more traffic to your website, you can increase social media marketing efforts. Using social media to drive traffic to your website? There is no such thing as barging into “conversations” on social media and asking people to visit your website or to buy an item. If you were meeting someone for the very first time, consider how you’d present your brand. Would you immediately talk sales in their face? Or would you give them details about your products or yourself first? Whenever you use social media, remember that users are looking for entertainment, not for sales. The best way to make sure that your efforts are well received is to provide value to your potential followers and create positive relationships with them. Post fun photos of your employees or informative posts like how-tos. Boosting engagement and securing more social media followers can be achieved with a detailed guide. To grow your website traffic, here are the top options: 4. Strategies for Link Building Link building is often mentioned when marketing teams discuss SEO. Your website will appear higher on the search results page if reputable websites link to it. Sounds helpful, but that’s not all. Did you know link building can help you increase web traffic without relying on SEO? Building links for brand awareness entails focusing your strategies on expanding your reach, gaining new audiences, and making your brand more visible. A backlink in a blog post is more than a simple reference. It takes more planning and