How to use the Instagram reels feature to grow your business
Is there any more to Instagram?. Instagram keeps bringing in new features and innovations to give businesses the best tools to grow their business. This innovation with Instagram reels is disrupting the way brands have been promoting themselves on Instagram and to put your brand forward, you have to learn how to use the Instagram reels feature to grow your business. Your post on Instagram can appear in 4 places; For this article, we would focus on how to maximize the Instagram reels feature to grow your business What is an Instagram reel? Instagram reels are full-screen vertical videos made up of audio clips and visual effects that you can create and post on Instagram to promote your brand. Instagram reels allow you to share short video clips up to 15 seconds long with all the users of Instagram, not just your audience. One good thing about Instagram reels is that it offers your brand a wider reach. It can be discovered easily which will help your audience grow. You can find the reels feed on the Instagram explore page and when you share reels featuring certain songs, hashtags, or effects, your reel will also appear on dedicated pages when someone clicks on that song, hashtag, or effect. See Instagram reels as a combination of both stories and in-feed post feature where you can add effects just as in stories and also post on your feed. It has a similar format to TikTok videos. How does the Instagram reels algorithm work? Users see reels not only from the accounts they follow but from all Instagram accounts on the reel tab. Instagram shows reels to users based on the content they have interacted with before alongside that of the brands they follow. Instagram reel algorithm will also register certain actions on your reels and either promote these reels or bring them down. These actions include You should make your reels in such a way that the algorithm will favor you for good. You should do this by creating the kind of reel content that people will love, study reels that work, learn one or two things, and apply them to yours. Don’t put yourself in a box, explore the Instagram reels terrace and take advantage of what’s working. How to make a reel on Instagram Making a simple Instagram reel is not so technical. Unless you’re creating an advanced reel with multiple features, you can make your first reel with these steps; Note that when you share a reel with original audio, your audio will be attributed to you, and users can create their reels with your audio. Sharing your feed is ideal because it will give more people, especially your followers to see your reel and interact with it. Benefits of Instagram reels The primary benefit of reels is brand awareness. Instagram reels will give your content a chance to be shown on the explore or reels page. Instagram reels are also a way to add variety and spice to your content formats. Instagram reel content ideas to grow your business Tou can share what is going on in your brand with reels. These can include events your brand organized, an inhouse party, a celebration of a win, brand meetings, client meetings, etc. this is a good way to show the humanity of your brand and connect with your audience. These tips and advice could be based on what your brand is about. You can also caution people on things to avoid. Most of the time, reels that contain educational content get the win. For example, at socialander, we leverage our Instagram to share tips on digital marketing with our audience. Reels can be a good way to share your story so people could hear and connect with you. You can also share your recent works as reels, they’re all part of your story. You can answer a popular question on your Instagram reels. These questions could be about your services or any other thing related to your industry. You can also showcase your products on Instagram reels. People would love it when you arrange your products beautifully in a reel. Reels can also be used to promote your brand. You can creatively announce sales and share offers with your reels. Your customer reviews and stories can also come in the form of reels. With that, it gets more views and attention. You can bring all your favorite stories together and repost them as reels. Tips to make your reels go viral Although reels are easy to be found, these other actions can put your reels in the best place When you start your reels with something interesting, more people would be drawn into it giving it the potential to go viral. Always be intentional about the first few seconds of your reel because it would determine if people watch till the end. People are more drawn to beautiful and engaging visual effects. There are a ton of effects to choose from in the Instagram reels feature. It is left for you to get creative and choose something that will appeal to your viewers. Use your CTAs to make your audience perform certain actions on your reel. It could be to like, comment, answer a question, share, save, etc. once people are reacting to your reels, the Instagram algorithm will pick it up and prioritize that reel to more viewers. Hashtags will allow your Instagram to show your reels to users who are already interested in your content. Be creative and intentional with your hashtags, learn about the best hashtag strategies and apply them to your reels game. There are best times to post on Instagram for better engagements and you should note these times and take advantage of them. Posting your reels at the time most people are online will boost your engagements and make your content go viral. This is the real deal. Using trending songs that people love will get the most attention. Keep that in
Ultimate Guide On How To Advertise On Facebook
This guide on how to advertise on Facebook will give you more room to grow and expand your business. In the course of this article, you will get expert tips on how to advertise on Facebook to grow your business. Facebook is a safe space for your business to grow. There are plenty of tools and updates available for your business to maximize on Facebook. You can grow both organically and non-organically on Facebook. Your business goals would determine the one to prioritize. According to Facebook, the 10 ways to grow your business includes: In one way or another, running Facebook ads would facilitate the above tips. There is no gainsaying that Facebook ads should be among your digital marketing strategies. How To Advertise on Facebook: Types of Facebook ads This could be an image post you boosted from your page or you can create an image solely for the ad. Image ads can appear anywhere on the Facebook ads network depending on where you placed your ad. While doing image ads, always be creative about your copy and optimize your image to suit your goals for the ad. Video ads can be on the newsfeed or stories. They can appear as in-stream ads in longer Facebook videos. You can run a video ad to show a demo of your product or a behind the scene of what you’re about. It mustn’t be filmed, you can create GIF videos or convert images to a slide share video. This is the ad in a poll format. You would ask a question and promote for people to answer, you and those who answered can see the results on the go. This is suitable for research and getting customer feedback. This is where you put up to 10 images or videos together to showcase your brand and products. Each image and video can have its link, maybe leading to a ‘shop now button’ to direct visitors to your product landing page. Here, you create short video ads from a collection of still photos, text, or video clips. The good thing is that it loads faster even with a poor internet connection. This is a way of getting creative with your ad. Collection ads are targeted only at mobile devices. It allows you to showcase 5 images or videos that customers can click to buy a product or service. It’s a way for people to buy your product without having to leave your Facebook page. This kind of ad is best for advertising to people on the go. This can be said to be the best way to advertise to mobile devices. This is because stories ads allow for flexibility while occupying the viewer’s full screen. Also, stories ads utilize the FOMO principle where your audience won’t take time to view your ad knowing fully well that it will disappear in 24 hours. It’s effective for getting quick results. This kind of ad uses features like filters and animations to allow people to interact with your brand. It’s suitable for brand brands that sell fashion items like lipstick, eyeglass, cosmetics,, etc. because it can serve as a mini demo for your products. You can run “Click to messages’’ ads that can appear on Facebook feeds. This is best for getting instant feedback. This is more like retargeting. It is when you advertise to those people that have earlier interacted with your brand. Lead ads are only available for mobile devices. It is designed to make it easy for people to give you their contact information without a lot of typing. It’s best for collecting newsletter subscriptions, signing someone up for a trial, or allowing people to ask for more information from you. How To Advertise on Facebook – Steps to advertise on Facebook Once you have a Facebook business account, the next thing is to follow the steps below to create your ad Step 1: Set your objectives. From your Facebook ads manager, select the campaign tabs and click on create, Facebook will show you the 11 marketing objectives you can choose from based on what you want to achieve with your ads. These goals include: Step 2. Name your campaign This is for easy tracking and control. You can set up an A/B split test to know what works. To set up this test, click on Get Started in the A/B Test section to set the ad as your control. You can choose different versions to run against this ad. Scroll down a little further to choose whether to turn on budget optimization. This option can be useful if you’re using multiple ad sets, but for now, you can leave it turned off. Step 3: Set your budget and schedule After naming your ad and choosing which page to promote, decide how much you want to spend on your campaign. It could be daily or lifetime. Set the start and the end dates. Scheduling your ad is the best to give room for more flexibility. Step 4: Target your audience There are 3 types of audiences you can target on Facebook; You can start with a custom audience and expand to other options subsequently. Selecting your audience involves choosing their location, age, gender, and language. You can always check the audience size indicator from the data on your Facebook ads manager so you will get a rough estimate of your potential ad reach. Step 5: Choose your Facebook ad placement You could choose your ad to be automatic and leave it to Facebook to place your ad where it is most suitable or you may go specific to Step 6: Choose your brand safety and cost controls Here, you can choose to avoid your ads showing sensitive content. Then set your ad bidding strategy and bidding types. You can add an optional bid control. Step 7. Create your ad After choosing your ad format, enter the text and media component you’re using for your ad. This is where you get creative. Write
10 best tools for social media managers
As a business, it is important you learn the best tools for social media managers. This is because there is a growing need for businesses to be found online and this has increased the need for social media managers. Because business has to be across social media platforms, the need for tools for effective management has doubled. These tools can either be used for creating content calendars, scheduling posts, publishing, engagement, competitor analysis, campaign tracking, reporting, etc The good thing about these best social media management tools is that you can create a detailed report and share it as a CSV file or pdf to your team or clients(if you’re managing other business profiles). Here at socialander, we make use of these best social media management tools to effectively manage your business page for better results. What should the best tool for social media managers do? A social media management tool should be able to do one or more of the following; 1. Scheduling: This is when you queue your content(s) to be posted at a later time or date. This feature will come in handy if you need to save these posting times for other things. Posting your content at regular times also helps with your page growth and engagement especially if you’re posting at the best time for your audience(a social media management tool should be able to give you these insights). 2. Engagement: A social media management tool should be able to help you engage with your audience across social platforms effectively without having to visit these platforms one by one. 3. Monitoring: You should be able to monitor your social activities, find out who is mentioning your brand and what your competitor is doing with these best social media management tools. 4. Analytics: Most social media tools will give you an in-depth analysis of how your page is performing. This analytics would better guide you in your subsequent social activities. How did we choose these 10 best tools for social media managers? 1. Functionality: These tools have stood the test of time and have proven to be effective and functional. 2. Ease and efficiency: Another thing we considered was how less complicated these platforms are. These platforms are easy to use and simple. 3. Supported by different social media platforms: A social media tool should be supported by a wide range of platforms so the manager can do more with them. 4. Detailed analytics: Analytics are best utilized when they are detailed and this is what most of these social media tools will do for you. 5. Integration: How well can these tools support plugins and other tools? This is another thing we checked while selecting these tools. This is because you might need to integrate other tools and software in the future as you use these tools. These best social media management tools we selected would accommodate other plugins without any issues. 6. Cost-effective: These platforms have different plans that would suit your budget. You might go for the free plan or you can choose to upgrade to the paid version. 7. Versatility: Most of these platforms can do a wide range of things at the same time. The best thing is for you to get a platform that can handle all your social media needs in one platform. 8. Popularity: These tools have been vetted by many social media managers. Popularity is one indicator that a platform is liked and used by many. The 10 best tools for social media managers Buffer Buffer is primarily used to schedule social media posts. You can connect up to 3 social media accounts including Facebook pages and groups on buffer and manage all of them from one platform. Sprout social With sprout social, you can manage all your social profiles in a single platform and get in-depth analytics to understand how your brand is performing online. This platform makes it easy to collaborate with co-workers or clients. It also scouts through the net and suggests influencers that your brand can follow. Hootsuite This tool is for scheduling, monitoring, and analytics. It is compatible with over 20 social networks. It gives you everything you would need in a social media management tool, especially in the aspect of analytics. Coschedule This is not only a social media management tool but also a content marketing tool. It helps you with planning, organizing, and executing all things content marketing. Coschedule can also help you create your content calendar. Sendible Sendible gives you more advanced features at a lower price. With sendible, you can schedule your post, create a calendar and track your results. It offers 8 pre-built features(including integration with google analytics and it lets you customize the dashboard according to your brand image to attract new clients. Social pilot This tool is best for small teams handling the same page. This is because it has built-in features that allow different people to gain access to the same page. It gives you everything expected of a social media management tool except monitoring. Loomly Loomly is a cloud-based social media management tool that offers you marketing analytics, automated publishing, keyword filtering, multi-account management, and post scheduling. It is a multi-featured tool that would suit your needs. Social bee One special thing that social bee do is automated content recycling. It can republish content on connected profiles when the need arises. It has content categories where you can group different contents according to their categories, this made the tool the best for scheduling. Post planner Post Planner helps you schedule your content in advance. It allows you to add Facebook, Twitter, and Instagram hashtags or blogs to other social feeds and pull the photos and articles from those feeds and rate the content based on engagement. Eclincher This is majorly an automation tool. It helps you automate your social strategy. Other social media management tools you should check out include; MeetEdgar Later Mar social Sprinkter Oktopost Hubspot Croodfire Friends+me Agorapulse Tailwind etc.
Ultimate Guide On How To Advertise On Youtube
Since video marketing is a digital marketing strategy, it is only right to learn about youtube and how to maximize the platform for effective marketing. YouTube is a search engine so you will need to optimize your content for the YouTube algorithm, just like you do for Google SEO. Let’s say you’ve created your YouTube channel and you’re ready to start advertising, the next thing is to optimize your profile YouTube marketing involves creating promotional videos, working with influencers, and advertising on the youtube platform. Getting Started with advertising on Youtube-Creating a Youtube Channel First step: Create a Google Account Second Step: Log in to Youtube and create your business channel using your Google Account Note: Make sure your youtube channel is created with your brand’s email account to avoid future complications. Also, using the official email account for your business will allow multiple people in your company to manage and update your youtube pages and you can even create multiple youtube channels with the account. Step 3: Optimize your profile This is where you: Step 4: Start creating and posting video contents The kind of content you create on youtube should come from a place of researching your audience. This is to be sure you’re creating the kind of things your audience likes to see. How to advertise on Youtube- Post the kind of videos your audience will love Take your time to learn the kind of thing they like watching on youtube Maximize the analytics to get valuable insights into your audience’s demographics and interests. Helps you check for mentions of your brand. You need it to know what people are saying about your brand. A competitor analysis involved checking the following: Do a check and balance. Don’t copy, just compare and find the gap. Learn from your findings. Check on the best kind of thumbnail that works, the best way to post videos, how to add links, Editing methods, text pop-ups, other effects, etc. This is by doing keyword research to find out what your audience is searching for. After creating a video, add these keywords at the right places while posting. This is to break your video into chapters, giving your viewers the choice of skimming through. While writing your description, go straight to the point and be sure to include the following: This is very important for views. Let it not be a screenshot from your video. Use your photo and your brand’s element. Youtube recommends your thumbnail to be in the 16:9 format with a minimum size of 1280×720 pixels You can schedule with Hootsuite. Consider timing, the same way you do for your social media. Make sure your channel and profile reflect your branding and maintain a consistent branding element throughout your videos. This will make your videos easy to be found. This is a commercial representing what your channel is all about. This is important to introduce what you’re about before you start creating content. How to advertise on Youtube – Best tips for Youtube advertising You don’t only use videos for advertising, you can use banners, text, images, etc. and you can make it skippable or unskippable. Youtube runs through the Google ads platform and being successful at it requires a strategy of its own. Before youtube ads: Types of YouTube ads Note that display ads can also be shown on YouTube. They are not videos, they’re just text and a thumbnail, and they show up across Google’s Display network. Best tips on how to advertise on youtube How to advertise on Youtube: Choose the best ad format for your goal There are many different ad formats available for Youtube advertising. From bumper ads to sponsored cards to display ads to skippable or non-skippable video ads. What’s your goal for advertising on YouTube? That should guide you in choosing the right format for you. If your goal is for Brand awareness, then Trueview in-stream ads will be more suitable so that people will see it better while they’re watching a video. And if it’s for getting leads to your website, display ads are the best. How to advertise on Youtube: Each ad format should have a different campaign. If you’re using multiple formats for your campaigns it’s best to have a different budget and strategy for each format so it will be easier to monitor and manage. Since each format performs differently, you should approach them differently. How to advertise on youtube: Target the right people Target people who are already interested in your product. Take advantage of the Youtube targeting algorithm for this. How to advertise on youtube: Don’t joke with retargeting Once someone shows interest in your product, target them. This is because they’ve already indicated an interest in your brand either by liking any of your videos, visiting your page, etc. They are your warm audience and they would be more likely to buy than people who haven’t engaged with your brand at all. How to advertise on Youtube: Put a strong call to action Also, make use of interactive content in your video. E.g call to action cards, auto-end screens, etc. The main goal for your ads is to convert and you can’t do this without a strong call to action. How to advertise on Youtube: Create quality content In creating your videos for YouTube ads, don’t forget that content is the ultimate. It determines if viewers will click your call to action or watch till the end. Invest in creating good content, you can hire the best digital marketing agency to do it for you. How to set up your Youtube ads It could be: Your campaign type could be search results, text, shopping, etc. Then select the video(since you want to advertise on Youtube) and select the type you want. Side note: Name a campaign in a way to easily locate and manage it. This is where you select your big strategy and budget. For Bid strategy, it could be for Conversions, Clicks, or
10 things to consider while writing your Instagram Bio
Why lookout for these things while writing your Instagram bio? Your Instagram bio is the first thing people see when they come to your profile. Your profile picture aside, what would determine if like-minded people would follow you on Instagram is your bio. By like-minded people, I mean people that would be interested in who you are, for your business- your products or services. You should treat your Instagram bio like your 150-character business pitch to make your brand stand out from competitors. If you write it well, you can easily convert visitors to follow your page or click on the link in your bio. A good Instagram should give a good first impression and convince people to click your link in bio or follow you. For example, on their Instagram profile, socialander digital agency captures what they do in one sentence, something every good bio should do Your Instagram bio should tell what you offer at a glance but most people fail to capture everything they are about in 150 characters thereby losing the opportunities to earn themselves a new follower or a new click on their bio. By the end of this article, you should be able to write better bios for your Instagram and get yourself more loyal followers. Before you write your Instagram bio, you should answer the following questions Who are you? Who are you targetting? What do you want to be known for Creating an audience persona will help you in this discovery process. What your Instagram bio should contain Instagram has its custom bio format, meaning that every Instagram user has the same space and character limit for their bio. Your bio could be in a bulleted form or a few short lines depending on what you prefer. Every Instagram bio should contain the following; 1. Your name This is the first thing that will catch people’s attention once they come to your page because it is shown in bold. It’s easily the first thing people will regard you as. Your name should be something you would want to be called. To be discovered easily on Instagram, you need to include a keyword of what you do as part of your name so that when somebody inputs that keyword on the Instagram search field, your profile will show up. Our social media manager at socialander lived up to this on his Instagram profile Do you see that he added the clause ‘social media manager’ on his name field? This will make his profile show up any time someone searches for a social media manager on Instagram, you can also do that for your business. 2. Your username This is what Instagram would know you as. It’s what will be shown when people tag your page. You can also add a keyword to what you do on your username or you could leave it out and use your name. You can also use this place to express your brand’s unique proposition. For example, this coaching brand for stay-at-home-mums chooses their username as “amumandmoreng” to easily capture their value proposition. 3. What you do This is where you say what your page or brand is about in a few short sentences. This is the most important part of your bio because it gives you the chance to sell yourself in a few words. Take advantage of this field to express the key things your brand is about or up to. For example, Big mama spices, a food seasoning brand captured all the seasoning flavors they make in their bio. With this people will know what to expect from the brand. 4. Your link in bio This could be your business website, the link to your eCommerce store, or any other custom link that leads people to a more expanded form of what you are about. Art split, a brand to flip and invest in artworks utilized this feature to add the link to their online art exhibition site. People can easily click on this link and find themselves in an array of beautiful artworks to choose from. 5. Your location This is where(country or city) your business is located. It could also be the address of your brick-and-mortar business building. You can include a location on your bio if it’s relevant to your business. For example, terrenous limited, a real estate company added their physical address so customers can easily locate them. Seeing that it’s a real estate company dealing in physical locations, it is only right to add their location to walk the talk. 6. Your contact You can include your contact or your email address on your bio if it’s not a business page where your email and contact have their place. Overall, your bio would not be complete if there’s no way to get in contact with you on it. 10 things to note while writing your Instagram bio 1. Instagram has its own SEO (search engine optimization) One thing that will get you seen on Instagram is your name and username. They are part of your bio a reason to take your bio seriously. As we mentioned above, adding keywords to your name and username will get you more seen on instagarm. You must not add keywords to your name anyway especially if it’s a business. You can skip this point, but make sure your bio covers what you do at a glance. 2. While writing an Instagram bio, show your personality Since your bio is the first thing people will see on your profile, you should infuse your brand personality into it to make it complete. For example Pepsi, a food company does this well by making their Instagram bio all about them. They told you what to expect from their Instagram with just 2 sentences “serving stunning Pepsi visuals all day, every day. So get ready to double tap. 3. Add your skill and target audience Adding your skill i.e what you offer and who you’re targeting will
8 Social Media Pros and Cons
Just like everything else, social media comes with its pros and cons. Social media is a blessing for many brands. Most businesses have adopted social media as one of their digital marketing strategies. This is because the world is going digital, and being on social media is one way to participate in the new digital world. As many businesses have gone online on social networks like Facebook, Instagram, Youtube, Twitter, Pinterest, etc., it then begs the question Is Social Media all good for your business? Although Social Media presents a lot of benefits to businesses, it has its bad side. In the course of this article, we would highlight the pros and cons of social media for your business and how to effectively use social media for better results. Pros of social media for your business The world is online. The Internet community is growing rapidly as more and more people are getting into social media. What does this do for your business? You will reach more people than you would normally reach outside social media. The advent of ads and promotions has proved your business can reach millions of people with one click. If your brand harnesses the power of social media well, your brand awareness will reach its peak. Because you can reach more people on social media, there’s a higher chance of getting a lot of people into your funnel. This would lead to a higher conversion rate and the generation of more revenue. Throughout the history of marketing, brands have not been connected to their customers the way they are doing with social media. With social media, you can engage with your audience, communicate with them and create a deep mutual connection with them. Social media has harnessed the emotional side of being human and linked it to effective business market and revenue generation. If your brand can master effective storytelling, feedback management, and social engagement, it will succeed with social media. The good thing about social media is that you can 10x your results without spending a lot. Comparing digital marketing to offline marketing, we’ve seen that brand has been able to reach more people than they can with traditional mediums without spending so much. Social media marketing is the best way to save costs with marketing. If your competitor is not on social media, you would have a high chance of outperforming them when you’re on social media. This is because you would reach more people beyond your business geography, connect with them and make them like your brand. A consistent social media appearance will place your brand in the hearts of your customers. This will increase trust in your brand a higher loyalty. The insights and analytics available on social media networks have made it possible to track your results. It helps you know what’s working and what is not. You can leverage these analytics to make better decisions to improve your brand. Cons of social media for your business Because you reach a lot of people with social media, when things go wrong, the impact will be widely noticed. A single mistake in your brand’s message can ruin your brand’s reputation online. Also, anybody online can come out to say negative things about your brand and this can spread if not properly managed. You can handle this by setting a risk management guide for your social media activities and educating your team on how best to handle this kind of situation. You will need a deeper knowledge of social media and how it works before you can be successful at it. This can mean a higher hiring cost for your brand or a lot of time to learn on your own. it will take time to see the results of all your efforts with social media. Although the time it takes depends on how much effort you put in, there will still be a “waiting” at one point or the other. Pros and Cons of Social media: How to maximize social media for better results Plan all your activities from start to finish. Things as little as your social media tone should be planned. This is to create a consistent brand identity around your business. Having a planned strategy will guide you through your social media activities and better set you apart from your competitors. Be good at what you do. Don’t take your social media business lightly. Let a professional handle your social media This helps to know what you’re doing and how it affects your brands. The analytics tool on social media networks can provide a deeper insight into what’s working for your brand. You can even make use of other external analytics tools. Don’t sit on a particular method, innovate and keep growing with the trends. Adapting new trends and methods for your business will place you in the good books and give you a higher chance of connecting with your customers. Pros and cons of social media: Which social media is best for your business? Before you can tell the best social media platform for your business, you have to do thorough research on your audience demographics. This would better inform you of where they are and the kind of content they like. The platform to base your social media presence depends on your audience and where they are. Also, the age of the people you’re targeting is a factor. For example, if you’re targeting an older audience, Facebook is the best. For a younger audience, Instagram, Snapchat, and Tik Tok are the best And if your brand is focused on creating mentally stimulating content, Twitter is best. But then, it is always good to experiment with as many social media networks as you can to check what works. Final Thoughts on the Pros and Cons of Social Media The benefits of social media outweigh its disadvantages. This stresses the fact that your brand can do way better with social media if you’re serious about your social
The Best Digital Marketing Strategy
Having a digital marketing strategy has become compulsory as many brands has started their digital marketing journey. Although more brands are adopting digital marketing, so many of them do not get many results because they didn’t create a strategy for their digital marketing. Doing digital marketing without a plan won’t get your brand far. In the course of this post, we will take you by the hand and guide you on the steps you need to follow to create a perfect strategy for your digital marketing efforts. What is digital marketing? Digital Marketing are all marketing activities done on the internet and other digital media. It’s a means of promoting your brand, engaging with your audience, and making sales without showing up physically. It could be done through social media, website, blog, email, mobile App, etc. Digital marketing could be done offline or online, more like a broader version of web marketing. What’s so special about digital marketing and how will it affect your business? The world is evolving and businesses need to adapt to the digital world. If your brand is not digitally present, it might go out of business soon. There are so many benefits digital marketing will give you over traditional advertising. The major benefits of digital marketing for your business include: What is a digital marketing strategy? A digital marketing strategy outlines how your business will achieve its goals. It’s the method your business has chosen to reach its customers online. A digital marketing strategy could be a social media campaign, influencer marketing, email marketing, online PR, etc. A digital marketing strategy can either be time-bound or ongoing. Since a strategy is a set of actions to take to achieve a particular aim, your digital marketing strategy can change from time to time as your goals change and your brand grows. Why should you have a strategy for your digital marketing activities? Having a strategy for your digital marketing will keep your marketing efforts more focused and easy to measure. Whether it’s for a particular time or it continues for the long term, you have to plan well for you to get results. The Various Strategies for Digital Marketing Include 1. Content marketing Content Marketing is an all-encompassing digital marketing strategy that involves creating content for your business to attract, engage and delight your audience. It could be a blog, an ebook, a case study, or even social media content. The aim here is to nurture your audience and make them like your brand. Depending on your goals, your content marketing efforts should be measurable. You can do this by setting KPIs (key performance indicators) that you can measure 2. Social media marketing It’s done on social media channels like Facebook, Instagram, Pinterest, YouTube, Twitter, etc. Social media marketing is not all about posting on social media but it also involves running ads and promotions to reach your audience. You can use Instagram promotions, Facebook ads, or Twitter ads to reach your target audience. The good thing about social media marketing is that you can position your brand right in the face of your audience and quickly get results from it. Always consider social media marketing while creating a digital marketing plan for your business. 3. PPC (Search Engine Marketing) This one involves paying for ads on a search engine like Google, Bing, Yahoo, etc. to place your brand in front of potential customers. You can pay per click or impression. Before you start any advertising campaign on search engines, you should understand your audience and know the best keyword to reach them. Also, consider your budget and bid within what you can afford. Do your research and learn a lot about Google ads before you start your campaign. 4. Video marketing Video marketing is a content marketing strategy that involves videos. You can educate, inform or sell to your audience using video. Video marketing is fast trending and it has proven to work more than other content formats. Learning and investing in the best video marketing strategies for your business is an effective digital marketing strategy. 5. Email marketing This involves sending emails to your customers and email subscribers. This is a good way to nurture your leads by sending them your product updates, flash sales, discounts, etc. Email Marketing is an effective strategy for your digital marketing if your goal is to maintain a good relationship with your customers. 6. Instant messaging marketing This involves sending messages directly to your customers either on an online platform like social media or offline as an SMS. This digital marketing strategy can be used for announcing flash sales, new products, updates about product orders, etc. This is the best strategy if you want to reach your customers instantly. You can also use this method to build a stronger relationship with your audience. 7. Affiliate marketing This is when other people sell your product for a commission. This strategy is best for B2C businesses as it is the fastest way to make sales. B2B brands can also adopt this method if it works for them. Affiliate marketing becomes a digital marketing strategy when it is facilitated by affiliate marketing software like selar, pay-pal, etc. To be successful at affiliate marketing, you have to learn a lot about how it works. Also, make sure you onboard the right people to be your affiliates. 8. Online PR This can involve guest blogging on popular blogs, reaching out to media publications and journalists to share your brand’s story, engaging online reviews and reports about your brand, engaging comments on your social media pages and blogs, etc. The whole idea of online PR is creating a reputable image for your brand in the minds of your audience. This is a digital marketing strategy that involves careful planning and execution. It might take time and resources, but it’s going to be worth it in the end. What’s the newest strategy for digital marketing? 9. Automation Automation is quite new. It is creating
Good SEO Benefits Your Business
Socialander is a Digital Marketing Agency in Nigeria. At Socialander, we drive your business and brand to the very top, exploiting the search engine and positioning your business for SEO benefits which in-turn means more leads. How can SEO benefit your business? SEO benefits small business owners, it helps them to rank higher in search engines (Google, Bing, DuckDuckgo, etc.). And in turn, helps bring more qualified potential customers to their websites and increases conversion rates. Is SEO a good business? While it’s a competitive space. Thus, you stand out in the crowd with clear, consistent communication. SEO businesses are profitable for several reasons: SEO is a long-term marketing initiative. You’ll work with your customers for the months and years to come. Is SEO important for small businesses? If you’re a small business trying to reach customers in your area. SEO is important because it enables them to find you first. People are searching for your business (or products/services you sell). Also, your website is the place where they will look first. That’s why it’s important to show up on the terms they use. Is SEO worth it for small businesses? If you’re a small, one-person shop, then SEO is still a very important investment. But, it may make more sense to perform SEO on your own. This is better than hiring an agency to handle it for you. To answer the question, yes, SEO benefits is worth the investment. If you are looking to form long-run brand awareness. Expand your target audiences and earn a lot of revenue. Also, program improvement is crucial. Let’s examine ten SEO benefits for your business, and the way you’ll understand them. 1. It boosts your credibility A website that ranks on search engine results pages. This is thought of as high-quality and trustworthy by search engines. But, this boosts the credibility of your business. Pay time rising and adding content to your website, increasing your speed. Thus, researching keywords to assist your site rank even higher. 2. It does not need to value anything Apart from time if you handle it yourself, SEO doesn’t value anything. For instance, different marketing methods like pay-per-click. Search engines crawl your website 24/7. Also, promoting helpful content and serving to you discover new customers. To create the most of your SEO efforts. Some of it is slow reviewing the content on higher ranking sites inside your niche. In other words, aim to write down content that is higher than theirs. Then, share your content on your social platforms. 3. It supports content marketing Original content and SEO work hand in hand. This is by making useful content for guests. As well as text, pictures, and videos, your website can rank higher in search results. But, SEO will support your content-promoting efforts too. In other words, confirm that your content is top quality and optimized. This is for keywords you would like to rank for. Since, search engines like freshness, update your content. 4. It maximizes PPC Campaigns Unpaid (SEO) and paid marketing methods (PPC) work well. PPC helps your website seem at the highest of paid search results. Whereas, SEO will be an equal factor. Having each result at the top of the search engine results page. This helps to boost your brand’s credibility. In summary, this shows that you aren’t throwing cash at advertising to get on top. Thus, you will use SEO to maximize your PPC campaigns. For example, an upper-level page could do even higher if you use it as a part of PPC advertising. Nonetheless, particularly if the keyword features a low cost-per-click. 5. It offers you a competitive advantage Your competitors can be investing in it, which implies you must too, so as to also reap SEO benefits. Also, those that invest in SEO surpass the competition. This relates to program results and gains in market share. But, If you think about that, the results on the primary page of a Google search get over ninetieth of traffic. You can’t afford to not be there, particularly if your competitors square measure. In other words, begin by differentiating your competitors, and analyzing their strengths and weaknesses. Also, make and managing your online name. Then, make sure that your website loads up quickly and is mobile-friendly. In other words, build the most effective content attainable. Target provides the most effective user expertise. 6. It will assist you to reach a lot of folks While several marketing campaigns tend to target an outlined audience. SEO will assist you to attract anyone with intent at a given purpose in time. Still, what stage of the shopping funnel they’re in. If you target keywords instead of demographics as you would with PPC or social advertising. In other words, you’ll attract a lot of prospects who could also be curious about doing business with you. Create a listing of keywords you’d prefer to rank for. Then, use keyword analysis tools to expand it. Finally, use competitive analysis to refine your list. This is by distinguishing who your competitors are, and what keywords they’re ranking for. Wherever they need backlinks and use this data to form an improved SEO strategy. 7. It helps you rank higher in native searches Local searches like “plumbers close to me” have become a lot more common. But, eightieth of native searches on mobile result in conversions. Moreover, native SEO methods will assist you to attract these searchers who are able to get them. Thereby, the primary step to obtaining started with native SEO methods. So, it is making a Google My Business account. Then, begin requesting reviews from your purchasers. Optimize your listings by making certain that you have the right name, address, and signal. In other words, to optimize your listing for voice search. This implies writing made, compelling content in an informal tone. In summary, this answers the commonest queries and provides solutions to searchers’ issues. Other steps embody considering your native keywords. Thus, making listings in native business directories.
How to Market a Product Online To Get Consistent Sales
The end goal of marketing is consistent sales. This also means generating more income. Every business out there needs steady revenue to survive. A business that succeeds is a business that markets its product online to get consistent sales. Marketing is an important factor in business growth. Even big companies like Apple, Coca-Cola, Amazon still invest a lot of money in marketing. Marketing is the way of obeying the rule, “if you don’t show up consistently, people will not see you” Marketing is a game of following what works, you don’t do it your way, you do it the way it should be done. Hence, the need to learn how you can market your product online. Marketing can be effective or not. When you understand your business, understand the market situation and then streamline all your marketing efforts to suit your business, that is when your marketing efforts would lead to consistent sales. Before we explore the different ways you can market your product online, you need to understand the key things you have to do before you even start marketing. These key things span across the following: A plan should provide the following; Once you understand your audience, it would be easier to know how to market to them and make consistent sales. Effective market research answers the following questions: People only buy your product when it solves their problems. You know your product when you can answer the questions: If you would succeed in your business, don’t be pressured to sell a lot of things at the same time. These key things would set the motion for marketing your products and making consistent sales. Ways to market your product online to get consistent sales You can do all or some of the following to market your product. Again, you cannot choose a suitable way if you don’t understand your business and its market. Go on, know your business and start marketing your products using any of these ways: You can know if this effect when you make more sales in the shortest time. You can bring these people together to share their experiences with your brand and connect with other customers. This sense of connection would draw other people in to be interested in your product. This will add credibility and social proof to your brand. Don’t keep quiet about any post about your product, reshare them on your pages. This is one of the best marketing strategies that require the least effort. For one, this will show that you care about your customers, and then it will assure customers of security with your product. It removes the stress of responding to reoccurring questions your customers would ask about your products and it can also be a way to market your products. The aim here is to show people how well you understand your product and how it will solve their problems. People tend to respect you more. This could lead to absolute trust in your product. You know what that will do to your sales. 84% of people trust online reviews as much as a personal recommendation. Adding to that, 90% of consumers read less than 10 reviews before forming an opinion about a business Finally, 74% of consumers say that positive reviews make them trust a local business more. Social proof has worked over and over again for brands and you shouldn’t joke with it. Encourage customers to give you reviews about your product and when they do, do not hesitate to show others what your product can do. You can create this program and use it to entice others to your product. Reward them from time to time. Give them discounts, give them a shout-out, offer them free products. Just let them know you appreciate them and watch them become your brand evangelists. You can run ads on social media platforms like Facebook, Instagram, and even on search engines. Also, optimize your brand for searching on Google my business. For this to be effective, you should be sure the audience you’re writing for, needs your product. There are a lot of social media content ideas you can choose from. You can target these ads to convince them about your products. These have been the most effective targeted ads. Be clear about your objectives and exactly how you want your audience to participate for the best outcome. Define easy, simple rules before you launch your contest. Most people use a product because someone they like and follow talked about that product. Your digital marketing activities should be handled expertly if you want to get results. You can have people in your team who handle digital marketing or you contact professionals like Socialander digital agency to do it for you. Bonus Tips to marketing your product online effectively and generate consistent sales Let them see themselves using your products, highlight how their lives would be when they are free from their problems, and see them gravitate towards your brand. Over to you The real secret to marketing your products online to make sales is consistency. Promote, promote and promote. Don’t forget it’s a game of knowing what works. Keep measuring, keep updating, keep moving. Don’t forget that the simplest way to market your product is by providing excellent services. Word of mouth marketing is by far the longest-lasting way to make sales. Once you keep on getting referrals upon referrals for your products and services, investing in the other marketing efforts would be secondary. Do you need advice on how to go about marketing your products online? Book a free consultation session with us by clicking on “I want free consultation“
10 Awesome Social Media Engagement Ideas For Your Business
Your digital marketing efforts will not be complete if your brand is not on social media. Social media engagement is a factor that affects the result you get from being on social media. As your business continues to establish its presence on social media, there would be a continuous need to post the kind of things your audience would love to see. Your brand needs to keep your social media engagement ideas running in other to keep up with this growing need. Your brand should always strive to follow the 80/20 rule of promotion. That is, your feeds should be made up of 80% entertaining and engaging content and only 20% promotional content. This keeps your feed from feeling like a sales pitch. The key focus of social media engagement is to keep giving out the kind of content your audience would be interested in. We would run through some of the top social media engagement ideas that we’re sure would work for your business. How are we so sure? Because here at socialander digital agency, we’ve tried these ideas with so many brands and it has worked for them. You can book a free consultation with us if you are not sure about how to give your brand a solid online presence. We would be right with you once you click on “I want a free consultation” Why engage your customers on social media? Moving on, let’s quickly look at what your brand should aim to achieve with social media engagements. Having social media posts that resonate with your audience would more than anything, get people to like your brand. Sure, the result of any digital marketing activity is to make sales. But then, people focus too much on making sales that they fail to take seriously the one thing that would make people buy your product, likeness. Once you’re able to establish that love for your brand, everything falls into place. The whole idea of reading this post about social media engagement ideas is to learn how to make people love your brand. What is Social Media engagement? You can say people are engaging with your posts on social media when they perform certain activities to register the fact that they see and love the post. These interactions could be in form of likes, comments, sharing, saving, clicking on a link, and even placing an order. Social media engagement ideas to try on your business It’s normal to run out of ideas of what to post. That is why we are here to give you some reminders and probably new suggestions. Don’t be pressured to do all the following at once, you can take it step-by-step. For one, this will make you talk about a topic in-depth that you cover all the areas, leaving your audience satisfied. It also would add a form of structure and orderliness to your social media page. With these sessions, you offer solutions to the issues your audience might have, you give clarity to something confusing and above all, you show your customers that you care. This can be a good way to build thought leadership in your industry. According to data from Tailwind, 91% of Instagram posts with more than 1,000 likes or comments are related to a contest. Meanwhile, accounts that run contests regularly are noted to grow 70% faster than those that don’t. You can use hashtags to measure this. Although, you should be careful to recognize only holidays that are relevant to your audience in terms of demographics and interests. You can share short how-to videos, videos of things going on in your industry, and even motivational videos. Invest in quality infographics, and share from time to time to get more social media engagement. You can share their reviews, give them a shout and even advertise whatever they do on your page. This way you’re showing you care, and this would lead to a deeper relationship with your customers. Whoops!, we promised 10, but we’re not done yet Bonus social media Engagement ideas that will work for your business This interview can be written or video. You can share them and get feedback from your audience. If a brand says it better, why not share to educate your audience? This signals to your audience that you’re connected to your industry. It leaves a positive impression on you. You can then share this with your audience to get their feedback. Ultimately, this will give a different angle to the kind of content you share which is a good thing for social media engagement. You can even create a course and share it with your audience. This is a good thing to do whenever you run out of social media engagement ideas. You could go live to teach, announce an event, or just interact with your audience. This gives your page a fresh start and a flow of new engagement ideas. For example; converting a blog you’ve written into short carousels to post on your page, short clips from the videos on your YouTube page, translating your videos to a blog, etc. There are a lot of memes on social media. All you have to do is to pick one that interests you and customize it to fit your brand. This is a good social media engagement tool as trending topics tend to spark more responses from your audience. The goal is to get their feedback and learn about them better. This could invite new ideas on how to engage them. Over to you It is not complete to learn about these social media engagement ideas without applying them to your business. The following tips could help you stay consistent with engaging your customers With all these in place, you would be just fine. Don’t forget to book a free consultation session with us if you need to gain more clarity. Click on the “I want a free consultation” to get started.