Your digital marketing efforts will not be complete if your brand is not on social media. Social media engagement is a factor that affects the result you get from being on social media.
As your business continues to establish its presence on social media, there would be a continuous need to post the kind of things your audience would love to see. Your brand needs to keep your social media engagement ideas running in other to keep up with this growing need.
Your brand should always strive to follow the 80/20 rule of promotion. That is, your feeds should be made up of 80% entertaining and engaging content and only 20% promotional content. This keeps your feed from feeling like a sales pitch.
The key focus of social media engagement is to keep giving out the kind of content your audience would be interested in.
We would run through some of the top social media engagement ideas that we’re sure would work for your business.
How are we so sure?
Because here at socialander digital agency, we’ve tried these ideas with so many brands and it has worked for them. You can book a free consultation with us if you are not sure about how to give your brand a solid online presence. We would be right with you once you click on “I want a free consultation”
Why engage your customers on social media?
Moving on, let’s quickly look at what your brand should aim to achieve with social media engagements.
Having social media posts that resonate with your audience would more than anything, get people to like your brand.
Sure, the result of any digital marketing activity is to make sales. But then, people focus too much on making sales that they fail to take seriously the one thing that would make people buy your product, likeness.
Once you’re able to establish that love for your brand, everything falls into place. The whole idea of reading this post about social media engagement ideas is to learn how to make people love your brand.
What is Social Media engagement?
You can say people are engaging with your posts on social media when they perform certain activities to register the fact that they see and love the post.
These interactions could be in form of likes, comments, sharing, saving, clicking on a link, and even placing an order.
Social media engagement ideas to try on your business
It’s normal to run out of ideas of what to post. That is why we are here to give you some reminders and probably new suggestions.
Don’t be pressured to do all the following at once, you can take it step-by-step.
- You can run a series: This is when you talk about a particular subject for a long period of time. It could be based on a question your customers have asked or any other topic related to your brand.
For one, this will make you talk about a topic in-depth that you cover all the areas, leaving your audience satisfied.
It also would add a form of structure and orderliness to your social media page.
- Ask me anything sessions: You can open the floor and tell your audience to ask you anything relating to your brand(or even outside your niche). You can post the answers directly on your page or you could give the answers in the comment box.
With these sessions, you offer solutions to the issues your audience might have, you give clarity to something confusing and above all, you show your customers that you care.
This can be a good way to build thought leadership in your industry.
- Contests and giveaways: You can ask followers to tag a friend, comment, or perform certain functions that would give your page more engagement.
According to data from Tailwind, 91% of Instagram posts with more than 1,000 likes or comments are related to a contest. Meanwhile, accounts that run contests regularly are noted to grow 70% faster than those that don’t. You can use hashtags to measure this.
- Share tips: You can share tips from time to time. Tips on how to use your product better, tips that would help your audience.
- Holiday posts: Don’t leave certain holidays unrecognized. Post about it on your page and wish your customers well, this shows that you care.
Although, you should be careful to recognize only holidays that are relevant to your audience in terms of demographics and interests.
- “On this day in history” posts: You can remember something that happened in the past. Something your audience would resonate with.
- Picture of company events: You can share pictures of what your company is doing behind the scenes. This, above all things, shows the humanity of your brand.
- Short videos: Video content is becoming more and more relevant in the online world.
You can share short how-to videos, videos of things going on in your industry, and even motivational videos.
- Infographics: Infographics is a way to highlight a lot of things in one picture. You can teach something, share tips, share data or facts in one picture.
Invest in quality infographics, and share from time to time to get more social media engagement.
- Spotlight customers: You can appreciate your customers from time to time on your page.
You can share their reviews, give them a shout and even advertise whatever they do on your page.
This way you’re showing you care, and this would lead to a deeper relationship with your customers.
Whoops!, we promised 10, but we’re not done yet
Bonus social media Engagement ideas that will work for your business
- Conduct an interview: This is where you invite a thought leader in your industry and talk about things going on. They can even share some secrets that would be useful for your business and that of your audience.
This interview can be written or video. You can share them and get feedback from your audience.
- Share, retweet, Regram: The idea here is to share content from other brands in your industry.
If a brand says it better, why not share to educate your audience?
This signals to your audience that you’re connected to your industry. It leaves a positive impression on you.
- Team up with another brand: You can team up with another brand and create something new. It could be an ebook, a video, case study, reports, white papers, etc.
You can then share this with your audience to get their feedback. Ultimately, this will give a different angle to the kind of content you share which is a good thing for social media engagement.
- How to tutorials: You can publish how-to tutorials in form of blogs, videos, slides, etc.
You can even create a course and share it with your audience.
- Go live: You mustn’t always be behind the scenes. From time to time, go live on your page and let your audience see you.
This is a good thing to do whenever you run out of social media engagement ideas. You could go live to teach, announce an event, or just interact with your audience.
- Social media takeover: Running out of social media engagement ideas could be an indication that it is time to hand over. You can let another person handle your page.
This gives your page a fresh start and a flow of new engagement ideas.
- Repurpose your content: When you run out of social media engagement ideas, you can convert your old posts into new forms and share.
For example; converting a blog you’ve written into short carousels to post on your page, short clips from the videos on your YouTube page, translating your videos to a blog, etc.
- Share memes: It wouldn’t hurt to add a bit of humor to your brand.
There are a lot of memes on social media. All you have to do is to pick one that interests you and customize it to fit your brand.
- Trending topics: You can share your views about what’s trending on your page.
This is a good social media engagement tool as trending topics tend to spark more responses from your audience.
- Conduct a poll: You can use Twitter polls to ask your customers particular questions.
The goal is to get their feedback and learn about them better. This could invite new ideas on how to engage them.
- Respond to Your follower’s questions from the AMA (Ask Me Anything) sessions or post an answer to a commonly asked question.
- Share a milestone: Share positive things like hiring a new team member, buying new office furniture, publications, mentions from industry leaders, etc.
Over to you
It is not complete to learn about these social media engagement ideas without applying them to your business. The following tips could help you stay consistent with engaging your customers
- Be serious with social media calendars: You can infuse all you should post for a month or a longer period into this calendar. This will help give more order to your activities.
- Let different people in your team handle your page: This helps to spice things up in different ways as each person would have something new to contribute.
- Keep up with the trend: Don’t be so stuck up with a particular set of social media engagement ideas that you fail to look out for more. Keep observing what other people are doing and when necessary, spice up your social media with new stuff. Give room for flexibility.
With all these in place, you would be just fine. Don’t forget to book a free consultation session with us if you need to gain more clarity. Click on the “I want a free consultation” to get started.