Have you ever thought of why your competitor performs better than you in a particular line of business? If yes, then you need to hire the services of the best digital marketing agency in Lagos.
What is Digital Marketing?
Digital marketing is simply marketing that is done digitally and before we understand digital marketing, we have to understand what marketing is.
Marketing is defined by American Marketing Association as “the activity, set of institutions, and processes required for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, as well as society at large.”
Digital marketing is a type of marketing in which brands promote their products and services through a digital channel.
These digital channels could be a website, a video streaming site, social media, mobile applications, video games, messaging app, email, online events, Search engines, Tv/video ads, e.t.c.
Digital marketing activities
There are various digital marketing activities which include; web design, app development, social media marketing, blogging, search engine marketing, search engine optimization, as well as content marketing, amongst others.
A digital marketing agency should provide all these services to qualify as one.
Digital Marketing vs. Digital Advertising
Is digital marketing the same as digital advertising?
Let’s take a moment to truly understand the difference between digital marketing and digital advertising. This is so you know what to expect from a digital marketing agency before you hire one.
Digital Marketing is an ongoing process, while digital advertising can be a one-time activity.
Advertising is solely for awareness, while digital marketing is the process of bringing in consistent sales.
Digital marketing starts from market research to customer satisfaction. It deals with market research, promotion, advertisement, distribution, sales, public relations, and customer satisfaction. While digital advertising is mainly promotional activities on radio, television, newspapers, magazines, hoardings, social media, sponsorships, posters, e.t.c.
Digital Marketing encompasses the 4ps of marketing which are the product, price, place, and promotion.
For digital marketing to be complete, everything in the 4ps of marketing should be present.
This means that digital advertising is only a part of digital marketing as it deals with the promotional aspect.
Difference Between Online Marketing and Digital Marketing
Online marketing must be done and accessed through the Internet but digital marketing goes beyond the Internet to other digital channels like video games, SMS, Mobile applications, e.t.c.
We can say that all online marketing activities are digital marketing but not all digital marketing activities are done online.
What is a Digital Marketing Agency
A digital marketing agency is a company that provides digital marketing services to other businesses.
A digital marketing agency is faced with the whole process of marketing a brand digitally.
In summary, a digital marketing agency should provide; market research, SWOT Analysis, and use this information to solve a brand’s problem.
Best Digital Marketing Agency In Lagos
The question should be, what criteria could qualify a digital marketing agency in Lagos as the best?
i. Great team
The best digital marketing agency in Lagos should have a great team for; programming and web design, pay-per-click and SEO, social media, analytics, copywriting and more.
ii. Transparent billing
The best digital marketing agency in Lagos should ensure to draft their pricing contract to be easily understood.
iii. Solid online presence
The best digital marketing agency in Lagos should have a strong online presence. No one would want to work with an agency that has a weak online presence.
The best digital marketing agency should be able to move with trends in technology. It would be bad for an agency if it neglects to adapt to new technologies.
To be the best digital agency in Lagos, your creativity has to be good. You have to be a trendsetter, be good with designs, social media campaigns and SEO.
vi. Measuring results
To be the best digital marketing agency in Lagos, your result needs to be measurable. Your prospective clients would need to get testimonials from previous clients as a way to measure your capabilities.
vii. Analytics tools
To be the best digital marketing agency in Lagos, you must perform keyword research and competitive analysis. You should also be able to explain the data to your client, detailing how the analysis would have a positive impact on their business.
viii. Problem solving skill
To be the best digital marketing agency in Lagos, you should be able to foresee problems and generate solutions.
ix. Ability to execute
The best digital marketing agency in Lagos should be able to execute creative ideas generated. As you can see from the above listed, being the best digital marketing agency in Lagos is no joke. And having a bad digital marketing agency in Lagos running your business would be catastrophic. But with Socialander, the best digital marketing agency in Lagos, we give you the best and more.
Our services include:
1. App development
Having an App for your business is like having a mobile office where people can access you any time and anywhere without having to visit your office.
The major goal of building an app for your business is to be closer to your customers. Once people have your app, your brand is living with them and this is a good step in achieving your marketing goals.
Our team of experts at socialander would build the app just perfect for your business.
2. Web Design
Millions of people are searching for your products and services online daily and how would your product and services be seen if you don’t have a website?
At socialander, we build the website of your dreams. We build your business a website that suits its activities and branding.
Of course, we won’t provide any service without first understanding what you need.
3. Content marketing
Every aspect of digital marketing needs content.
For all your content marketing activities like blogs, website content, social media content, we would deliver.
The first step in digital marketing is being present online. You can’t have a solid presence online without a means of identity.
What we do at Socialander digital agency is to design a perfect identity for your business, and it goes beyond your logo to your brand colours, mock-ups, signages, merchandise, brand voice and tone, and overall brand philosophy.
5. Social media services:
Social media is a strong aspect of digital marketing. Your brand’s presence on social media will solidify your marketing activities.
Socialander digital agency offers social media services like profile creation, social media management, social media advertising, content promotion, e.t.c.
6. Digital marketing
This is the core of our existence and we won’t stop until we help you achieve your marketing goals.
At socialander we help your brand to have a strong online presence. Then we use this presence productively to achieve your business goals.
FAQs On Digital Marketing Agencies In Lagos
How do I start a digital marketing agency in Lagos?
First thing is to learn digital marketing, then you can go on and build your team and start an agency.
Before starting a digital marketing agency in Lagos, some skills are necessary for you to acquire which include; web design, social media marketing, app development, email marketing, content marketing, search engine optimization, and search engine marketing.
You might not necessarily have all the skills alone, you can have a team of experts in the different digital marketing fields. Of course, the whole idea of being a renowned agency is that you don’t work alone.
Ultimately, the first thing you need before you start a digital marketing agency in Lagos is to have deep knowledge of digital marketing and marketing as a whole.
If you have the technical know-how to offer digital marketing services and get paid for them, you are on your way to starting a digital marketing agency in Lagos.
Having a marketing background and experience is a plus.
Is having a digital marketing agency in Lagos profitable?
People reward you for solving their problems and digital marketing is all about solving problems. So yes, having a digital marketing agency in Lagos is profitable especially if you know what you’re doing.
Although, there are other factors like positioning, funding, competition, promotion, and all. But then, everything would fall into place if you offer excellent services.
Once you focus on being excellent not only in the services you offer but also in customer relations and brand growth, marketing, and advertising, you are set to start making profits.
Which digital marketing agency in Lagos is the best?
The best digital marketing agency in Lagos is socialander digital agency. This is because we offer services based on extensive marketing research and strategy.
We don’t have a one size fits all package for all brands as we believe every brand is unique and so we offer our digital marketing services to brands according to what they really need.
We source what a brand needs not only from what we can see alone but from what we deduced from deeper and extensive research on that particular brand.
How much does a digital marketing agency In Lagos charge?
The cost for a digital marketing service depends solely on the number of services requested.
It all depends on how many digital marketing services you wish to outsource.
Each service offered has its cost, bringing it altogether would determine how much hiring a digital marketing agency in Lagos would cost you.
Most digital agencies in Lagos have divided their pricing into different packages, each package with its offer. It is left for you to choose the one you can afford.
What are the services of a digital marketing agency in Lagos?
The major services of a digital marketing agency in Lagos are; web design, app development, social media marketing, email marketing, content marketing, search engine marketing, and optimization.
For a brand like socialander digital agency, we do not stop at these services. We go beyond offering free digital marketing consulting, educating your employees and also keep on researching and renewing the services we offer you.
We also involve you in every step we take. Our goal is not just to solve your problems but to involve you in the whole process.
At socialander digital agency, we don’t work for you, we work with you.
Over to you
Choosing a digital marketing agency in Lagos would not be so hard if you understand what to expect from one.
Once you know what you’re looking for, it is easy to find it.
Socialander digital agency fits all the criteria for what a digital marketing agency in Lagos should be and even more.
Looking for a digital marketing agency for your brand?
Give us a try, let us understand what your problems are by booking a free consultation session with us.
Just click on “I want a free consulting session” and we would be right at your doorstep to help you.