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Best social media management tool

As a business, it is important you learn the best tools for social media managers.

This is because there is a growing need for businesses to be found online and this has increased the need for social media managers.

Because business has to be across social media platforms, the need for tools for effective management has doubled.

These tools can either be used for creating content calendars, scheduling posts, publishing, engagement, competitor analysis, campaign tracking, reporting, etc

The good thing about these best social media management tools is that you can create a detailed report and share it as a CSV file or pdf to your team or clients(if you’re managing other business profiles).

Here at socialander, we make use of these best social media management tools to effectively manage your business page for better results.

What should the best tool for social media managers do?

A social media management tool should be able to do one or more of the following;

1. Scheduling:

This is when you queue your content(s) to be posted at a later time or date. This feature will come in handy if you need to save these posting times for other things.

Posting your content at regular times also helps with your page growth and engagement especially if you’re posting at the best time for your audience(a social media management tool should be able to give you these insights).

2. Engagement: 

A social media management tool should be able to help you engage with your audience across social platforms effectively without having to visit these platforms one by one.

3. Monitoring: 

You should be able to monitor your social activities, find out who is mentioning your brand and what your competitor is doing with these best social media management tools.

4. Analytics:

Most social media tools will give you an in-depth analysis of how your page is performing. This analytics would better guide you in your subsequent social activities.

How did we choose these 10 best tools for social media managers?

1. Functionality:

These tools have stood the test of time and have proven to be effective and functional.

2. Ease and efficiency:

Another thing we considered was how less complicated these platforms are. These platforms are easy to use and simple.

3. Supported by different social media platforms:

A social media tool should be supported by a wide range of platforms so the manager can do more with them.

4. Detailed analytics: 

Analytics are best utilized when they are detailed and this is what most of these social media tools will do for you.

5. Integration: 

How well can these tools support plugins and other tools? This is another thing we checked while selecting these tools.

This is because you might need to integrate other tools and software in the future as you use these tools.

These best social media management tools we selected would accommodate other plugins without any issues.

6. Cost-effective: 

These platforms have different plans that would suit your budget. You might go for the free plan or you can choose to upgrade to the paid version.

7. Versatility: 

Most of these platforms can do a wide range of things at the same time. The best thing is for you to get a platform that can handle all your social media needs in one platform.

8. Popularity: 

These tools have been vetted by many social media managers. Popularity is one indicator that a platform is liked and used by many.

The 10 best tools for social media managers


Buffer social media management tool

Buffer is primarily used to schedule social media posts. You can connect up to 3 social media accounts including Facebook pages and groups on buffer and manage all of them from one platform.

Sprout social

sprout social media management tool

With sprout social, you can manage all your social profiles in a single platform and get in-depth analytics to understand how your brand is performing online.

This platform makes it easy to collaborate with co-workers or clients. It also scouts through the net and suggests influencers that your brand can follow.


Hootsuite social media management tool

This tool is for scheduling, monitoring, and analytics. It is compatible with over 20 social networks. It gives you everything you would need in a social media management tool, especially in the aspect of analytics.


Coschedule social media management

This is not only a social media management tool but also a content marketing tool. It helps you with planning, organizing, and executing all things content marketing.

Coschedule can also help you create your content calendar.



Sendible gives you more advanced features at a lower price. With sendible, you can schedule your post, create a calendar and track your results.

It offers 8 pre-built features(including integration with google analytics and it lets you customize the dashboard according to your brand image to attract new clients.

Social pilot 

Social pilot product image

This tool is best for small teams handling the same page. This is because it has built-in features that allow different people to gain access to the same page.

It gives you everything expected of a social media management tool except monitoring.



Loomly is a cloud-based social media management tool that offers you marketing analytics, automated publishing, keyword filtering, multi-account management, and post scheduling.

It is a multi-featured tool that would suit your needs.

Social bee  

One special thing that social bee do is automated content recycling. It can republish content on connected profiles when the need arises.

It has content categories where you can group different contents according to their categories, this made the tool the best for scheduling.

Post planner

Social bee

Post Planner helps you schedule your content in advance.

It allows you to add Facebook, Twitter, and Instagram hashtags or blogs to other social feeds and pull the photos and articles from those feeds and rate the content based on engagement.



This is majorly an automation tool. It helps you automate your social strategy.

Other social media management tools you should check out include;

  1. MeetEdgar
  2. Later
  3. Mar social
  4. Sprinkter
  5. Oktopost
  6. Hubspot
  7. Croodfire
  8. Friends+me
  9. Agorapulse
  10. Tailwind etc.

The best tools for social media managers – What other people are saying

Here is the rating of the best social media management tool according to investopedia,

Best overall social media management tool- Sprout social

Best social media management tool for analytics- Hootsuite

Best all in one social media management tool- Zoho

Best social media management tool for automation- MeetEdgar

Best social media management tool in integration- Sendible

Best budget-friendly social media management tool – Buffer

Best social media tool for small teams -Loomly

Each social media manager or brand will rate these tools based on how they served them, and so you might have a different rating when you use these tools. So keep your mind open and explore all of these tools.

How do you choose the best social media management tool for your brand?

Most of these social media management tools do the same thing either in their free or paid version. The only thing is that some of them will not offer you the best when you’re using their free version.

It is best to do your research and find out the tool that would give you the best features while suiting your budget.

Everything depends on what you want and how much you’re willing to invest.

Faqs on the 10 best tools for social media managers

Should you use tools for your social media management?

Yes, you should. Social media management tools will save you time and energy and also increase your productivity.

What is a social media management tool?

A social media management tool is any software you can plug into your social media platforms to help manage the pages better.

It can help you to schedule your post, analyze and even automate your activities.

What is the best social media management tool for your business?

The best social media management tool for your brand is the one that gives you what you want for your social media needs while suiting your budget.

What are the 4 main categories of social media management tools?

Social media management tools can help you do one or more of the following;

  1. Content creation 
  2. Content curation
  3. Scheduling
  4. Analytics
  5. Engagement

How do you select the best for your business?

Selecting a social media management tool depends on your business goals.

If you want an all -functions-in-one tool, you go for a tool like that and if you want a specific function, you look out for that, and so on.

Final thoughts on the best social media management tools for your business

Social media management tools are best handled by experts.

If you have in-house social media managers in your team, you should encourage them to try out these tools and find their way around them.

And if you want to outsource the best social media management team, socialander social media management agency is here for you.

With a lot of successfully managed business pages to our name, we’re sure the best fit for your business. 
Book a free consultation session with us now and get the best strategy to manage your social profiles effectively.

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