9 Best Social Media Marketing Tools In 2021
Social media channels arguably garner the highest level of attention in media and television. Backlinko reports 58.11% of the world’s population is active on social media when looking at eligible audiences aged 13+ years, rising to 82% in North America. With most of the world’s population focusing their attention there, advertisers have also started utilizing these channels for the brand and product advertisements of their clients. A lot of professionals who have mastered social media and its mechanics have also chosen strategic positions in this billion dollar market, while developers have frequently created social media marketing tools to help advertisers get the accurate returns for their investments. Hence, if you’re looking to advertise on social media and you don’t want to burn your money trying out different techniques, use some of the social media marketing tools to help make your work easier and your returns higher. Is Social Media Marketing Vital? Social media marketing unlike other forms of marketing gives you a tremendous level of control. When you advertise on certain social media channels, you have the opportunity to create your budget and a timeline for it to run. For this reason, it’s been one of the most cost-effective online marketing strategies for some time. Social media lets you grow your visibility and brand awareness without burning your pocket. Although you can grow a page with no money, you cannot scale it effectively without the right tools. The right tools will make marketing on social media easier for you by giving you real-time updates on your performance. Additionally, the right social media tools will give you data regarding the best content ideas to share, how to schedule posts at the perfect time, as well as to measure the effectiveness of your campaigns. What better resource could you need than this? None! So, let’s get to know these amazing tools. Best Social Media Marketing Tools In 2021 In listing the best social media marketing tools, we will section them into three sections that are content generation tools, analytical tools, and lead generation tools. Content Generation Tools 1. UberSuggest Ubersuggest fully functions as a keyword research tool such as Ahref and SemRush. However, this platform can also help you find content ideas that will help you gain the attention of your target audience speedily. It performs this art by expanding the seed keyword using opinions from Google Suggest and Google Ads Keyword Planner. In certain cases, Ubersuggest offers you keyword titles as results in its search that can be used as content titles making no changes at all. These topics are frequently “long-tail” keywords that have three or more terms. When you use Ubersuggest, you will constantly find content ideas and with the right content, your social media marketing gets easier. 2. Quora If you’re looking for outstanding content ideas, then an online community where you can find answers to a plethora of questions is where you need to be. Quora remains one of the platforms that can function as one of the best social media marketing tools. Quora gives you an opportunity to learn about the type of questions your target audience is asking and the kind of answers people have provided to them. You can walk through all the Quora results for blog post ideas, questions for your FAQ pages, and more. Furthermore, you can even leverage Quora to promote your content by offering it as an answer to any of the questions people might ask. This way, your content reaches the right people, attracts potential back links, and generates leads for your business. 3. BuzzSumo BuzzSumo makes the entire content research process simpler by expanding popular posts based on keywords. You can sort out these results according to their reach in social networks, such as Facebook, Twitter, and Pinterest. This allows you to mop the web for content ideas that sport with your target audience’s interest. Analytical Tools 4. Google Analytics It’s impossible to not mention Google Analytics if we’re talking about the top analytics tools. Google Analytics is a free platform that can help you better your content, optimize your website, and examine the source(s) of your traffic. With Google Analytics, you can easily measure important engagement metrics such as page views, average session duration, and bounce rate. These metrics will show you the specific types of content that appeal to your existing audience. For example, if you notice that your content on growth hacking performs better than other posts, you can double down on that topic to maximize your results. Google Analytics offers a simple and easy-to-use approach, as their professionals are always handy to help. 5. Inspectlet With the plenteous number of technological tools in the market, you shouldn’t be guessing what pages of your website or icons are engaging your customers the most. When you know these pages and icons, converting leads to customers becomes very easy. Inspectlet allows you to record a video of user behavior so that you can know their dwell time on your website, their engagement with your content, and which elements hooked them the most. These remain one of the primary advantages of Inspectlet over many other analytics tools in the market. With this tool, you know where to optimize performance and fix errors too. This way, people will hardly leave your website as you will offer a superior user experience. Based on these analytics, you can create your content and make it more appealing to your readers. 6. Kissmetrics Kissmetrics is a cloud-based customer engagement and email campaign automation solution. With Kissmetrics, you can understand website visitors through their behaviour on your platform. Although Kissmetrics was designed for small businesses, it holds a centralized platform to analyze, engage and categorize audiences. On Kissmetrics, you can manage data, events, reporting, campaigns, customer profiles, accounts, and billing. Additionally, you can increase conversion rates by providing metrics on product sales that allow you to understand what is working and what is not. Furthermore, you get insights into customer behavior, which lets
10 Unique Strategies For Converting Your Leads To Customers
An advertising campaign draws a lot of leads who will come with different inquiries about your products and services. However, if you haven’t created an effective marketing funnel that can convert your leads to customers, you might lose out on the huge traffic that you will receive from your campaign. This is a colossal mess, and you can avoid it. All you need to do would be to understand and adopt the right strategies to help you convert your leads to customers. And you will learn ten unique tips from this content. Why You Need A Funnel? Funnels have always existed. However, more attention and importance have been given to funnels responsible for driving in high numbers in terms of leads and sales. When a funnel is outstanding, the clearest expression is in the sales numbers unless the product is just terrible. For this reason, product managers and marketers think of the best funnel that will easily and profitably market their products and services. Of course, there are many strategies and opinions regarding funnel creation, however, all products don’t have a one-fit funnel. A good way to start thinking of a funnel that will help expand the reach of your product and brand would be to monitor the progress of other brands in that same niche doing well. However, if after your research you haven’t found any, you may need to go with your guts on a strategy. 10 Unique Strategies To Convert Your Leads To Customers In this section, you will discover the unique strategies that will help convert your leads to customers. While this list covers ten of these outstanding strategies, there are also some strategies you can employ that aren’t captured in this article. But, let me say, they won’t be half as helpful as what you’ll read. Hence, the strategies include: 1. Give Free Tool or Resource Material If people don’t stand to gain a lot from a business, they might never swipe their card or input its details. When it comes to your line of business, you have to understand that your competitors are doing their bid to draw your customers from your fold to theirs – so you must be on your A-game. In a bid to convert your leads to customers, you need to ensure your funnel is top-notch and a very vital item that must be in your funnel must be free resource tools or materials for your leads. With these resource tools, you can extend an arm of your service, which is vital for building trust between the two parties. 2. Offer Discounts Discounts have always boosted retail numbers for products and services. According to Big Commerce, Implementing a discount strategy adds a layer of time sensitivity to your customers’ purchasing journey. In turn, you’ll likely see an influx of purchases during the duration of your offer. So, you must ensure you craft together an amazing offer that will remain irresistible both for your old customers, new customers, and leads. With this offer, you can draw more of the latter to learn about your offerings. In placing discounts, you need to choose or create an offer that will not turn your profits on their head. Instead of starting off on your own and probably losing so much money, you can trust professionals to help you. Just book a free marketing consultation with our team by clicking “I want a Free Consultation Session” so we can help you create irresistible offers. 3. Answer Their Questions A lot of businesses have poor customer service representation, and this problem is responsible for many dissatisfied customers and leads who have contacted them. Even ImpactPlus believes when your company has a customer service problem, it forces your best employees to pick up the slack for poor employees. As a business owner, you must ensure that you always attend to the questions and inquiries of your customers and leads. You can make it simpler by creating a “Frequently Answered Questions” page where you will answer many of these questions once and for all. 4. Do Follow-Up People are so distracted by a lot of things. Research shows that returning to your original focus, following a distraction, takes, on average, a full 23 minutes and 15 seconds. For most American professionals, distractions are a normal part of life and you can’t so so much about it. However, in your business, you can ensure you constantly reach out to leads who have once made inquiries about a product and never got to hit the “buy” button. You can reach out to them through calls and emails to know why they never went forward with the purchase. For your customers, you can ask them for an honest review of the product when you want to follow them up. 5. Create Interaction Channels If your customers find it difficult to reach you, they’ll switch to a competitor brand. I bet you would want to avoid this horrendous situation because you know how much it can do to your business. Well, if you can create interaction channels between you, your leads, and customers, you won’t have this problem. Interaction channels could be social messaging apps, or you can even create a chatbot that would constantly interact with the customers. This way, it reassures your customers they can reach out to you when they have certain problems you can solve. 6. Offer Personalized Counsel Through Emails Your product might have a very simple user guide, however, it your customers might still make mistakes or need guidance on some level. Now this is for individuals selling physical products as businesses that focus on information products need this technique much more. By collecting the emails of your customers, you can update them with information regarding your best deals on products and services. Furthermore, you can counsel them on certain aspects of your product and its usage. Personalized emails make customers feel attached to the brand as it creates a sense of brand loyalty. 7. Interact with Customers Your customers are the
How To Schedule Instagram Stories
Instagram stories are often described as one thing that helps you to “share all the moments of your day, not simply the content you would like to transfer on your profile”. The feature allows you to share multiple photos and videos, and that they seem along in an exceedingly “slideshow format”, that primarily suggests that a reel, like Snapchat. Basically, these photos and videos can disappear after twenty-four hours. Instagram stories and Snapchat stories square measure terribly similar. With Instagram stories, you’ll be able to even add text and doodles to your photos and videos. Instagram Stories square measure nice as a result of it helps you to post as many photos and videos to your story as you would like – while not touching your main news feed. The ‘stories’ feature is often found on the highest left of a user’s Instagram feed and it’s highlighted once it merely updates. How will Instagram stories work? Tap the camera button by the highest left of your screen otherwise, you will swipe right from anyplace in your Instagram Feed. Afterward, long-press or faucet the record button that is found at the lowest to require a photograph or video, severally. you’ll be able to additionally faucet Boomerang to require burst photos that loop forward or backward, and you’ll be able to swipe left to travel hands-free. Throughout its life, Instagram has enclosed some new options to stories, like Superzoom, Stop-motion, Rewind, and last, Music. Either way, once you conclude , faucet the doodle, text, or sticker icons to feature effects. Stickers will embody location data, songs and polls. Once you are done redaction, you’ll be able to save your creation to your phone or faucet the + circle icon to share it to your story. Photos and videos you share to your story vanish from the feed and your profile after twenty four hours. If you do not wish somebody to envision your story, you’ll be able to attempt to hide your story from them. All you wish to try and do is to faucet the profile icon to access your profile, so faucet the settings/more button. Afterwards , choose story settings below the account, then faucet hide story from, and choose the folks you need to cover your story from. Viewing When you post a photograph or video to your story, it shows abreast of your profile (a vibrant ring comes out around your profile image, and other people will faucet it to envision your story) and at the highest of the Instagram feed (your profile image can seem in an exceedingly row at the highest of your followers’ feeds, and that they will faucet it to envision your story). Stories shared in public may additionally seem within the search & explore tabs. Additionally, if you’ve got additional a hashtag, location, or location-based sticker, it should additionally show abreast of hashtag or location pages. Replying You can reply to stories with a photograph or video.In addition to writing a message reply, you’ll be able to additionally respond with a picture. Once you observe a story, there is a new camera button at the lowest of the screen. Tap that, so snap a pic of yourself or record a video or take a Boomerang. you’ll be able to move and size the story image that you are replying to, as well, and insert that in your icon. From there,you can apply filters or stickers, and once you are done, hit send to share your creation together with your friend. Your friend can get your photo/video response in their direct message inbox, beside the fingernail of the initial story. What else will Instagram Stories do? What is the difference between a post and a story on Instagram? As of 2021, Instagram Stories are 15 seconds long and disappear 24 hours after they are posted.Instagram posts can include captions up to 2,200 characters long, although the ideal Instagram post length is between 138 to 150 characters. How to schedule Instagram Stories? Instagram Stories is the fastest growing social medium for businesses, with over 400 million people watching Instagram Stories every day. Later, you can storyboard your content, add captions or links, collaborate with your team, and visually plan and schedule Instagram Stories right from your desktop – something you won’t find on any other marketing platform. Automatic publishing for scheduled Instagram Stories is not available through the Instagram API, but Later has made it easy to post your stories in seconds. Here’s the way to schedule Instagram Stories: 1. Produce higher stories by visually coming up with them with our storyboard tool! Drag and drop stories on to the storyboard tool, and so re-arrange them to suit the order and appearance that you just need. You can conjointly simply size and crop pictures to suit Instagram Stories 9:16 magnitude relation. 2. You’ll add links or captions to your scheduled stories, which can be traced to your phone once it’s time to post. This helps you drive a lot of traffic and sales by taking the time to jot down compelling captions and CTAs from your desktop. ?Tip: produce traceable links for your Instagram Stories to observe sales and traffic from Instagram! Later makes it simple to stay track of these long URLs, thus you ne’er need to scramble to seek out the correct link once more. 3. To schedule Instagram Stories, merely choose the time and go back to the change posture menu beside the Save Story button. 4. Get a notification on your phone once it’s time to post! Your stories are downloaded to your phone and caption or links traced to your writing board, creating it simple to post Instagram Stories in seconds. 5. When posting your stories , don’t forget to optimize for a lot of views victimisation Instagram Stories Analytics! Unlike the Instagram app, that solely offers you a fortnight of knowledge, you’ll track up to three months’ price of stories and find elaborate analytics around impressions, completion rate,
The Role of Progressive Web Apps
Web applications have become the most common means of interaction between users on any platform in the world. No one wants to keep typing for a particular URL on their search engine frame whenever they want to use a platform. However, all web applications are not created equal. Progressive web apps take a bigger bite of the pie as they remain the favourite choice for many users in the world. More so, they fulfill all the conditions that many apps hosting platforms mete out. While we will strongly look at progressive web apps on a large scale, we will also check out their creation process. Furthermore, we might look at places wherein they function optimally. What are Progressive Web Apps? A progressive web application (PWA) is an application that depends on the web to function optimally. In creating these PWAs, common tools such as HTML, CSS and JavaScript were instrumental in the building process. These applications work on a variety of devices such as tablets and desktops, as long as they use a standards-compliant browser. A lot of web developers believe PWA features strongly reduce the gap between user experience in web-based and native applications. Strangely, a progressive web app doesn’t need any separate bundling or distribution. As a developer, you can simply publish the web application online, with an assurance it meets the necessary “installability requirements”. If users cannot add the app to their home screen, then that’s a serious problem. Choosing to publish your application in an online store is optional for you. Lately, PWA features get immense support from Google Chrome, Apple Safari, Firefox for Android, and Microsoft Edge, but not Firefox for desktop. Their actions keep helping online businesses hit new revenue goals as they gain better metrics from dwell time and conversions. Further Reading: 9 Tools for Easy Competitive Website Analysis Attributes of Progressive Web Apps As long as your browser conforms to the right web standard, progressive web apps will work perfectly on it. From the onset, the aim has remained to help developers create cross-platform apps easily. Every PWA has key features that form its general makeup. According to Wikipedia, they include: Progressive — Works for every user, regardless of browser choice, using progressive enhancement principles. Responsive — Fits any form factor: desktop, mobile, tablet, or forms yet to emerge. Faster after initial loading – After the initial loading has finished, the same content and page elements do not have to be re-downloaded each time. Connectivity independent — Service workers allow offline uses, or on low-quality networks. App-like — Feels like an app to the user with app-style interactions and navigation. Fresh — Always up-to-date because of the service worker update process. Safe — Served via HTTPS to prevent snooping and ensure they have not tampered with the content. Discoverable — Identifiable as an “application” by manifest.json and service worker registration, and discoverable by search engines. Re-engageable — Ability to use push notifications to maintain engagement with the user. Installable — Provides home screen icons without the use of an App Store. Linkable — Can easily be shared via a URL and does not require complex installation. Further Reading: 10 Tips for Developing a Fantastic Mobile-Friendly Website What Technologies Are Involved in Progressive Web Apps Creating a PWA has a lot of technological requirements. Although a manifest forms one of the core requirements, you’ll get to see other technologies you need to use. These technologies include: Manifest A good definition of a manifest would describe it as a W3C specification that defines a JSON-based manifest (usually labeled manifest. JSON). This manifest usually helps developers access a central environment wherein they can store to put metadata associated with a web application. Developers can store information that includes: Name of Web Application Web Icons and Image Links App launch URL Web Configuration Data Default Orientation of Web App Display Option Settings Every metadata here is vital if you ever want an app to be easily added to the home screen alongside other native apps. WebAssembly On PWAs, WebAssembly helps a pre-compiled code to run efficiently in a web browser at great speed. Hence, libraries written in languages such as C can join web apps without hassle. Because of the enormous cost involved in passing data from JavaScript to WebAssembly, its near-term uses will focus on number-crunching rather than the complete application. Data storage You can execute PWA contexts in different scenarios. So, you would need to ensure you store a majority of long-term internal state such as the user data in your web store. According to Wikipedia, Web Storage is a W3C standard API that enables key-value storage in modern browsers. The API comprises two objects, sessionStorage (that enables session-only storage that gets wiped upon browser session end) and localStorage (that enables storage that persists across sessions). Service workers A service worker is a web worker that sets into play a programmable network proxy that can respond to web/HTTP requests of the key document. This worker can check the availability of a remote server while caching content when that server is available. This way, it will present that content as a functional document. Service workers, like any other web workers, work separately from the main document context. Service workers take care of all push notifications while harnessing data in the background, performing cache or retrieve resource requests, intercepting network requests and downloading centralized updates independently of the document that registered them, even when that document is not loaded. All service workers follow through the three-step life cycle of Registration, Installation, and Activation. Registration communicates the browser the location of the service worker to prepare for installation while Installation happens during a lack of a service worker installed in the browser for the web app, or if there is an update to the service worker. In summary, activation happens when all PWAs pages are closed, hence, there is no conflict between the old version and the updated one. With this life cycle, maintaining consistency in
Twitter Ads: Everything You Need To Know
If you are a Twitter user with an interest in running Twitter ads, but without a clue on how to go about it, you have come to the right place—post. Here, we will give you a guide to teach you how to create and optimize successful Twitter ads—from setting up an account to running effective ad campaigns on Twitter. What are Twitter Ads? Twitter Ads provides an opportunity for companies and users to promote tweets, accounts, and trends to unequivocally increase traffic, and gain relevance or branding. There are three types of Twitter Ads, each of them based on different goals. Promoted Tweets These ads look just like regular tweets, except that they are labeled “promoted” at the bottom. They would appear in the regular Twitter feeds of users who might not be following you yet. Promoted Tweets are a way to grow engagement and enlarge your reach to a wider group of users outside your follower base. Promoted Accounts Promoted Accounts are intended to help brands become more visible and increase their numbers of followers. These ads are displayed in several locations on Twitter, including in the “who to follow” box on the homepage, search results feed, and on the home Twitter. Your Promoted Account ads target Twitter users whose interests align with your brand. This way, you might gain followers who actively engage with your content. All of the ads are labeled “promoted” just underneath the post so users can distinguish them from other content on their feeds. Promoted Trends Promoted Trends appear at the top of the trending topics list in the trends box on Twitter. They, also, clearly bear the “promoted” tag. However, these ads look exactly like other trending topics, and users can interact with them in the same ways. While Promoted Tweets and Promoted Accounts target particular users, Promoted Trends are visible to every user during their promotion period, including on the Twitter mobile app. Promoted Trends encourage people to discuss your business with a particular hashtag. Further Reading: LinkedIn Ads: Everything You Need to Know About How To Run Twitter Promotions When you want to run Twitter promotions, you must ensure you have the right setup so your promotions can yield a great dividend for you. In doing this, you need to: #1. Optimize Your Profile It is most prudent that your profile on Twitter be optimized even before you get started. It’s futile to invest in advertising when your Twitter profile is bland, and you don’t share engaging content. You should also utilize the space for URLs to promote your brand. Develop your bio, and stay real when you talk about your business. Ensure your recognizable photo for your brand as a profile picture. Lastly, and most importantly, keep your Twitter account updated, engaging, and active. #2. Set Up Your Twitter Ads Account If you’ve never used Twitter ads before, you’ll have to set up an account. All you’d have to do is log into your Twitter account, then go to ads.Twitter.com. Enter your country and time zone, then click Let’s go. This takes you to Twitter Ads Manager and its many features, sort of like tracking your advertising campaigns and analyzing metrics. #3. Define Your Objectives To choose the objective for your ads, Twitter lets you select from the following options: Awareness Reach: If you want the maximum number of people to see your Promoted Tweet. You’d get to pay per 1,000 impressions. In-stream video views: If you want to run a short video ad at the start of videos from Twitter’s premium content partners. You’d have to pay for each video view. Consideration Video views: If you want people to watch your videos or GIFs. You’re billed for each video view. App installs: You’re billed for each app install if you want people to install your app. Website clicks or conversions: You’d get to pay per click if you want people to go to your website. Engagements: If you want to maximize engagement with your Promoted Tweets. You’re billed per engagement, but only on the initial engagement with each user. Followers: If you want to build your Twitter audience. You’re billed for each new follower you get. Conversion App re-engagements: If you want people who already have your app to open and use it. You’re charged per app click. #4. Configure Your Campaign When you have selected the objective of your Twitter ad campaigns, you can start creating your ad. Start by choosing a name for your campaign then, choose how to pay for it, set your campaign budget, and choose whether to start the campaign right away or schedule it for later. Now, that brings us to the next question: How much do Twitter ads cost? It depends on you. There’s no minimum budget to advertise on Twitter, so Twitter ads cost as much or as little as you like. The budget you set on the screen is the total amount you can afford to pay. Once you’ve made your selections, move on to the ‘NEXT’ stage. #5. Create Your Ad Group For your first Twitter ads campaign, you’ll probably want to start with one ad group. But as you get more confident with Twitter ads, split up your campaign into categories to target different audiences, use different creatives, or test different budgets and timing. Choose the tweets that will be part of your campaign. Ensure you are creative when you develop your content so your Twitter ads are impressive. Further Reading: TikTok Ads: Everything You Need to Know About #6. Select Your Audience Choose the target audience of your Twitter ads. To do this, you must know well who your ideal client is. You can choose among different options such as the location that you want to reach, the age, gender, and language of your targeting audience. And also, the target audience depending on the specific device they use to access Twitter. The ‘Audience features’ section allows you to target your ad to users based on particular
Social Media Post Size
Social media post sizes are constantly changing. When you think you finally have the perfect cover page for your account, you suddenly realize it has been resized and looks all pixelated and wrong. If you have been on the search for the current social media post size for popular social media platforms, search no more. In this article, you’ll discover a guide to the ideal image sizes for seven of the top social media networks. #1. Facebook Image Sizes Facebook is the biggest social network in the world. To attract and interact with its wide user base of about $1.1 billion, the selection of the perfect Facebook image size could make all the difference. When choosing your photos, always remember that there is a difference between how things appear on your timeline, and how things appear in a user’s news feed. Facebook cover photo size: For desktop: 820 x 312 pixels For mobile: 640 x 360 pixels Facebook profile photo size: For desktop: More than or equal to 180 x 180 pixels For mobile: More than or equal to 140 x 140 pixels Facebook banner dimensions: 1200 x 630 pixels Link/ Update image size: 1200 x 628 pixels For best results upload JPG file less than 100 KB Images with text (for instance, brand logo) must be a PNG file If you are endorsing your brand on Facebook, make sure the image size is 1200 x 628 pixels and has only 20% text in it. Facebook Event Image Sizes If you have an event you wish to announce, Facebook Events help grab the attention of users. Your audience will receive reminders so, have a good space with an even better image waiting for them. Ensure you have the right dimensions down for a Facebook Event cover photo. Recommended upload size: 1,920 x 1,080 pixels Facebook will scale down to minimum dimensions for 470 × 174. Shows in feed: 470 × 174. #2. Instagram Image Sizes Instagram is particularly popular in niches such as fashion and beauty, home décor, and design. It is possibly the best platform currently for influencer marketing. As a platform that runs on visuals, it requires that the right Instagram post size be used. Instagram profile image sizes Profile photo size: 110 x 110 pixels Photo size: 1080 x 1080 pixels Photo thumbnail: 161 x 161 pixels Appear on the home page at 110 x 110 pixels Upload a photo with a width of at least 1080 pixels with an aspect ratio between 1.91:1 and 4:5 for best results. Instagram Story Image Sizes Since it was introduced, Instagram reels and stories have performed amazingly well. With over 500 million monthly daily active users, it has become the most popular platform for people to discover and interact with your brand. With these story image sizes, you should make successful interactions. Recommended resolution: 1080 x 1920 Aspect ratio: 9:16. #3. Twitter Image Sizes The bird app, as it is most fondly called, is one of the best social media networks. It is often used to discuss brands, businesses, and trends. Your Twitter profile picture will be your identity here. So, make certain that it is attractive. Just like your cover photo on other social networks, your Twitter header image is your branding opportunity. Use your header image to promote your marketing message and company tagline. Twitter image size Twitter profile picture size: 400 x 400 pixels (file size must be less than 5 MB) Twitter cover photo size: 1500 x 500 pixels (file size must be less than 5 MB) Image from a Tweet with shared link: 1200 x 628 pixels Tweet sharing a single image: 1200 x 675 pixels Tweet sharing two images: 700 x 800 pixels (both images) Tweet sharing three images: Left image: 700 x 800 pixels Right images: 1200 x 686 pixels Tweet sharing four images: 1200 x 600 pixels (per image) Four is the maximum number of images available on one Tweet Recommended file type: JPG, GIF, or PNG file Further Reading: The Best Time to Post on Social Media for Highest Engagement in 2021 #4. LinkedIn Image Sizes LinkedIn is known as the largest professional network for B2B as well as recruiters to connect with industry leaders. So, profile pictures are important here, as in any of the other networks. You must get the LinkedIn social media post size and the aspect of your profile image correctly. LinkedIn Personal Profile Image Sizes Profile photo: 400 x 400 pixels Cover image: 1584 x 396 pixels Aspect ratio: 4:1 LinkedIn Company Page Image Sizes Logo size: 300 x 300 pixels (min); 400 x 400 pixels (max); File size: 4 MB (max) Cover image: 1128 x 191 pixels Blog post image: 1350 x 440 pixels File size: 10 MB (max) Supported file type: JPG, GIF, or PNG LinkedIn Life Tab Image Sizes The LinkedIn life tab lets you share the relatable side of your company with prospective clients and job seekers. It allows you to give people a glimpse of your company culture, ethics, photos, employee perspectives. LinkedIn company profile image sizes Hero image size: 1128 x 376 Custom module image size: 502 x 282 pixels Company photos size: 900 x 600 Supported file type: JPNG, JPG, or GIF #5. YouTube Image Sizes Over one-third of internet users visit YouTube. That’s a lot of visitors, and having an attractive cover photo and channel can help you improve your conversion rate. For visual content, you should make your videos very much accurate. For that, an upload size should be also defined to make your video visually sound. For this social media channel, the post size is somewhat structured. YouTube channel image guide Channel cover photo: 2560 x 1440 pixels Channel profile image: 800 x 800 pixels Video uploads: 16:9 ratio With the fixed ratio, you can upload your video in various resolutions such as; 2160p – 3840×2160 1440p – 2560×1440 1080p (HD) – 1920 x 1080 pixels 720p (HD) – 1280 x 720 pixels 480p –854
How And Why You Should Use Google Ads For Your Business
The world of marketing has changed intensely in recent years and Google Ads is one of the platforms that is driving that change. Candidly, Google Ads is one of the most effective methods for paid online advertising. With Google Ads, businesses can reach anyone who uses Google to find information, products, and services online. When used correctly, Google Ads can send you a large number of people who want exactly what you offer. If you do not currently have a Google Ads account for your business, or are not using your Google Ads account to the fullest, you should seriously consider making the most of this platform. What Are Google Ads? Google Ads is Google’s online advertising program. This program allows you to create online advertisements that are targeted at audiences interested in the products and services you offer. The Google Ads platform works with pay-per-click (PPC) advertising. That is to say, you must pay each time a visitor clicks on your ad. But there are so many advertising means and methods. It can be difficult to determine which one is right for your business. Influencers and marketers always tell you to invest in this and that without really explaining why. How Do Google Ads Work? When you make a Google ad spend, the first thing to do is tell Google which of these three goals you want to achieve. Whether it’s to increase the number of calls to your business, to attract more visitors to your business, or to direct people to your website or business homepage. Then decide whether your ad copy will serve a global or a local audience. After that, use pictures or three short phrases to tell Google what makes your business different. Google uses this data to create your ad copy. Finally, set your budget that Google will use to predict the success of your Google Ads campaign, and Google will serve your ad. Your target audience will see that your ad rank is high and appears as a top search result. As more people click on the ads in your PPC campaign, your business will get closer to meeting your preset budget. Further Reading: How to Use Google My Business to Get More Customers How Do I Use Google Ads? Here is a step-by-step procedure on how to use google ads: Step 1: Log in Just go to the Google Ads website and log in with your Google account. If you don’t have a Google account, you will need to create one. Don’t worry, it shouldn’t take more than a few minutes. Once you have entered the required details, you will land on the next page to create your first campaign. Here you can choose your budget, target your audience, set your bids, and write your ad copy. Step 2: Set Your Budget As you can see, defining a budget is the most important task on the list. Setting your daily budget ensures that you never exceed your spending limits. The best way to calculate your daily budget is to first determine the number of visitors your landing page can convert to customers. If you’re just starting, it’s okay to work with averages. After choosing the currency and budget you want, click Save and proceed to the next step. Step 3: Choose Your Target Audience In this step, you can specify the geographic location of your target group. This feature ensures that your ad is only shown to users who search for the keywords you offer and are available in the geographic location that you specified. Step 4: Choose A Network Here, you choose between the Google search advertising network and the display network. The search network places your ads on the Google SERPs, while the display network shows your ad on all the websites that serve ads. The search network is recommended for beginners and small businesses as it will show your ads to people who are specifically searching for keywords relevant to your business. Display ads are great for branding and retargeting, and they generally have a much lower CPC. But they are not as query-oriented either. Step 5: Choose Your Keywords Keywords are the search terms or phrases that a user enters into the Google search box when searching. On Google, you can choose between 15 and 20 keywords that can make your ad appear in the SERP. Don’t worry, you can always add more keywords later. It is recommended that you pick a few keywords that you are sure will yield results rather than pick 20 that you may find relevant. Step 6: Set Your Bid Google Ads uses a bidding model. A bid is the amount of money that you are willing to pay for each person who clicks on your ad. If you and your competitor are bidding on the same keyword and are willing to pay more per click, your ad will run higher than theirs. However, setting bids manually can be more profitable. Although sometimes this also requires additional ongoing maintenance. Step 7: Write Your Ad Writing your ad is possibly the most critical part of this process. We encourage you to think about it and make it really convincing. Your message should convey your offer so clearly that the user is convinced that they will click on your ad and visit your website. Step 8: Create Your Ad When you have finished writing your ad, click the “Save” button and proceed to the last step of the process. In this step, Google will ask for your business and payment information. You will be charged when your allocated budget is exhausted or 30 days later, whichever occurs first. Why should I Use Google Ads for my business? If your business has a valuable product or offers to sell to a market audience, there is no reason not to at least try Google Ads. The thing is, it all comes down to dollars and cents. If you don’t get it right, you probably won’t see
Everything You Need To Know About Email Marketing In 2021
What is it about email marketing in 2021 that you need to know? ‘’I’ve been in the email marketing game for more than three years now, there’s nothing new about it so don’t tell me nonsense!’’ That was Mark’s reaction when I approached him about the concepts that plague email marketers in 2021. However, I was able to get five minutes of his time and at the end of our discussion here’s what Mark had to say; ‘’I never knew about most of these, thank you for insisting Emma.’’ Do you have three minutes? Great! Let me share the same information about email marketing in 2021 that made Mark exclaim in appreciation. What Is Email Marketing? Let’s begin with what you may know about email marketing. And as the name implies, it is a strategy that employs email as a channel of communication to sell/convince prospects, causing them to patronize your product(s) or service(s). How Old Is Email Marketing? Email marketing is older than the Gen Zs, this means that it’s way older than the new generation social media platforms such as Facebook, Instagram, Twitter, TikTok, Snapchat, etc. However, most people have failed to recognize its power, do not understand how to maximize it for business/brand growth, or have never heard of it before (very unlikely). Is Email Marketing Still Relevant In 2021? As part of the many digital tools currently available for marketing purposes, email marketing is known to be among the best marketing tools that exist to be used by business owners and companies like yours to build trust and also create brand awareness. How Does Email Marketing Work? In simple terms, it involves sending out specially crafted messages to multiple recipients at the same time, customers, and potential clients in your company’s marketing effort using email as your broadcast tool. With this, you would assume that email marketing is something pretty easy to do but it might require some specific skills to be able to successfully run an email marketing campaign. Don’t worry, you will discover the techniques required for email marketing in 2021 here. Like other endeavors, email marketing has experts whose job is to create and render gainful email campaigns for businesses and companies. These experts are the ones referred to as ‘email marketers.’ How to use email marketing in 2021 to boost sales 1. Build Your List There is no email marketing without an email list. This is why building a solid email list is paramount to your email marketing campaign success in 2021. As difficult as this may seem, if you already offer a great product or service, you can begin building your email list by asking your existing customers to sign up on your website. Because some persons require a little more motivation than others, you could add a discount on your product or service for those who subscribe to your email broadcast. Next, you plan your email marketing journey. 2. Plan Your Campaigns “If you fail to plan, you plan to fail.’’ This also applies here because a single campaign may not run forever so you will need to have a timeline and assigned milestones as well as means to reach these milestones in time. As observed in some interesting email marketing campaigns, one way to get new prospects on your email list is by incentivizing referrals. This encourages existing customers or listed emails to recommend your services and sign up to your email list for tokens such as discounts. Once this is achieved, you begin to sieve through your email funnel for the best results. 3. Sieve Success Regardless of how good your plan and sales copy may be, some emails in your campaign will not be delivered or read. This is where you begin to classify emails on your list based on observations like email response, delivery, etc. This helps you select and treat your most promising prospects and customers with the required attention while strategizing for failed prospects. Skills for Email Marketing In 2021 Context Research Before you can easily sell a product or service, you must first understand the needs of your prospective customer. Then you will have to connect their needs to your offering (sales pitch). And there is no way you can achieve this without a good understanding of your recipient’s pain points or wants. With enough information, you can then advance to creating your sales copy with your copywriting skills or by outsourcing to a copywriter. In the case where you outsource, your context research gives your contractor the best idea of what your ideal email marketing copy should be and also helps you rate the copy on completion. Copywriting This is a high-paying skill that not only influences email marketing results but cuts across the digital marketing space like a two-edged sword – a good sales copy will rack in revenue while a bad sales copy will murder your brand. Copywriting involves the creative construction and arrangement of words and sentences with a good understanding of the desired customer need or wants to promote readers’ interest in a product or service and cause a sales conversion or new customer attraction as the case may be. Email marketing copies are a combination of easy-to-understand and relatable storytelling that drives your prospects to perform the desired action that increases revenue and generates profit for your business. However, customers need to be kept happy and this can also be done through email marketing when good communication and customer relation skills are employed. Communication/Customer Relations After getting their attention, you need to keep it. This is where your customer relations and communication skills come to play. When prospects become customers, they may have doubts but when good customer relations comes in, you are more likely to move them from just customers to fans. This should be the end product of your email marketing campaign in 2021 if you want to build a sustainable business. You don’t have to be nice only on your sales pitch, you
How to use Linkedin Ads for Business Growth in 2023
How To Use Linkedin Ads For Business Growth In 2021 What are Linkedin Ads? LinkedIn is a social network specifically designed for career and business professionals to connect. LinkedIn is ideal for building connections for freelance work, a customer base, potential partners, or simply to keep your job prospects open. LinkedIn is the world’s largest professional networking website. A significance Linkedin has over other social media platforms is the ability to connect individuals to job/internship opportunities, build connections in your industry, and stay in touch with past and present colleagues anywhere in the world. However, with LinkedIn powering over 760 million users and finding opportunities that are tailored to your expertise. So, you would need to rely strongly on LinkedIn ads to help you get your brand, business, or qualifications a boost. To effectively use Linkedin ads, you must understand the steps and processes involved in starting and finishing a successful Linkedin advertising campaign. LinkedIn has diverse advertising formats that interact differently with users. Each Ads format has a structure that it follows, and this determines how every ad will run on Linkedin. It is important to learn how to advertise on LinkedIn with the platform’s varieties of self-serve ad formats. LinkedIn divided this structure into five key aspects that include: Types of Linkedin Ads Sponsored Content Sponsored content is content that appears on the news feed of your targeted LinkedIn users. This content appears as singular images, videos, or even carousels. Sponsored content has some advantages that make it a preferable option to many users. Some of the advantages of Sponsored Content include: Sponsored Inmail Sponsored InMail is a Linkedin ad format that delivers messages targeted to LinkedIn-member inboxes. According to LinkedIn, these ads are more successful at driving conversions than emails. Keep in mind that LinkedIn members can opt-out of receiving InMail ads. Sponsored Inmail has some peculiar advantages that make it a preferable option to many Linkedin users. Some of these advantages include: Message Linkedin Ads Message Linkedin Ads are unique forms of LinkedIn ads that directly connect to your audience via inbox, and this is very similar to email marketing. With message ads, you can personalize certain aspects of your message to draw user appeal. Some of these advantages include: Dynamic Linkedin Ads Dynamic Linkedin Ads also appear on the right rail and look similar except for an important difference. Each ad can uniquely target its viewer with their profile photo and address them by name. Dynamic ad formats include follower, job, content, and company spotlight ads. To create a Dynamic content ad, you’ll need to contact a LinkedIn representative. Pushing engagement with this ad type is pretty easy because of the personalization option. Of course, personalization is one of the emerging digital trends to look out for. So, you utilize dynamic ads in categories such as: Text Linkedin Ads Linkedin Text Ads are simple but interesting pay-per-click (PPC) or cost-per-impression (CPM) ads. LinkedIn text ads appear on the right rail and the top banner on the desktop. They include a short headline, blurb, and a small square image. These ads are measured by pay-per-click or cost-per-impression. Using Text Ads, you can achieve the following: How to use Linkedin Ads for business growth In 2021? LinkedIn ads can help your business reach its professional audiences who have up to two times the buying power compared to other platforms. Yet, so many advertisers fail to crack this channel and make it work to keep their business growing on autopilot. How to advertise on LinkedIn: a step-by-step guide Here are the following step-by-step guides on how to advertise on Linkedin in 2021. 1. Sign in to Campaign Manager or create an account. The next thing is to click Create Campaign. LinkedIn suggests including these details in the name: 2. Select your ad objective. 3. Set up your audience targeting parameters. 4. Select the ad format you would be using. Most formats require you to enter your Company or Show Company’s Page before the next stage. 5. If available, consider activating the LinkedIn Audience Network. 6. Set your budget and campaign schedule. 7. Create a conversion. This allows you to monitor, track and measure actions people take on your website after seeing your LinkedIn ad. You can choose to install a site-wide Insight Tag, which is what LinkedIn recommends, or use an event-specific pixel to track conversions. 8. Set up your ad. As you create your ad, you’ll be able to preview what it will look like. For Sponsored InMail, you can send yourself a test message. 9. Launch & review your campaign. Before they go live, LinkedIn will review your ads to ensure they meet the platform’s standards. This usually takes around 24 hours but can take longer. Check the status column in Campaign Manager to see if your ads have been approved. 10. Optimize performance. Once you’ve started your campaign, use Campaign Manager’s Performance Chart to track its metrics and make necessary changes. 4 Major Reasons Why People Fail with Linkedin Ads There are a lot of reasons why things aren’t working out with your ads. These are the most common mistakes I have seen performance/growth marketers make. They don’t know: 1. Which metrics to look for when optimizing campaigns. 2. Don’t know how to create winning ads using the AMO (Audience, Message, and Offer) framework. 3. Target the same exact audience as everybody else. 4. There are no clear sales and marketing alignment with a clear nurturing program. Notice how these things have really nothing to do with LinkedIn? You are right. Because these are actually not platform-related problems. It’s why performance marketers fail in general on a daily basis with social ads. Yet, before we dive into the advantages and disadvantages are of LinkedIn Ads, I want to make sure you understand the following difference. The Advantages of LinkedIn Ads Data is up to date- Looking at most ad platforms, you’ll notice that most of them are interest-based because they are gathering
Snapchat Ads: Everything You Need to Know About It
Snapchat burst into the social media battle as a big underdog with its business model strongly focused on helping users take beautiful pictures and create videos with a lot of effects. Currently, the company is worth over $4 billion in about ten years of existence. As of the fourth quarter of 2020, the photo and video sharing app Snapchat had 265 million daily active users worldwide, up from 218 million global DAU in the corresponding quarter of 2019 (Statista). These attractive user numbers have drawn advertisers who want to create sponsored content on the platform. Hence, running Snapchat ads has become a serious conversation among advertisers who are looking to leverage this social media platform to reach their audience. And I’ll be showing you a complete breakdown, starting from how this platform works down to its advertising mechanics. What Are Snapchat Ads Snapchat as a platform started off by attracting teenage users that found its camera features highly interesting. However, many businesses who have these younger ones as a target market entered the industry with their campaigns. Since then, Snapchat Ads work perfectly for any small or big business in any industry at all. By utilizing these ads, it can position you in the deep conversations that inspire action from the individuals that matter most to your business. Snapchat Ads performs optimally for all advertisers, from global brands to small and medium businesses. Bu running an ad campaign on Snapchat, you can reach up to 250 million users. And when you experience the unique ad setup, you would regret why you never ran an ad on the platform. Snapchat Ads Goals Every business doesn’t target the same customers, nor have the same type of product. However, if you’re in a market with people offering a similar product or service to yours, then you should use google my business to give yourself an edge in that marketplace. An important part of running a Snapchat ad campaign is your advertising goal. The advertising goal of your campaign defines the type of advertising campaigns you will run. These goals include: Website Visits Promote Local Place Calls & Texts App Installation App Visit How To Run Snapchat Ads Running an efficient and converting Snapchat ad occurs when you follow the right requirements and unpopular hacks that many successful campaigns have used. In running a successful ad, you must go through certain phases which include: Set Up Business Mail and Name The first part of your advertising campaign would be setting up your business name and email. By setting up your business name and email, you can get Snapchat to communicate any information regarding your ad that will help you make key decisions in the future. Input Business Location, Currency, and Phone Number After inputting information about your business name and email, then you need to add your business location, the currency you prefer to use when running a campaign and your phone number information. By inputting this information, Snapchat will be able to directly contact you for information Set Advertising Goal All campaigns have their own unique goal. While one person wants to take his conversions to his website, another advertiser wants it to go to get more app installations. Hence, this is where choosing your advertising goal(s) is important. Each advertising goal will demand a unique set of requirements from you. For example, if you want more webiste visits, you’ll need to input your webiste link. On the other hand, if you want to receive more calls or texts, you’ll need to input your phone number. Design Your Ad Every advert has its unique design that makes it stand out from others. However, when we mean design on an ad campaign, we mean the behind-the-scenes set up for an advertising campaign. For example, when you need to create an ad campaign for a soft drink, you need to write a copy and also put up a representation of an image or video. The design of an ad campaign has three sections which include: Objective In this part of your advertising campaign design, you need to input your advertising copy, headline and media file. You can either use a picture or a video, however, you may need to crop it so it could fit the dimensions that are available in tha platform. Design: Demographic and Budget The design stage of the project is where you set your demographic, budget, and the timeline for which you want to run the promotion campaign. You can choose your target audience using the demographics as pointers. For example, when you’re selling women’s clothing, you would want to choose women as your target in this aspect of your work. Delivery At this point, you only need to publish your ad and wait for the Snapchat team to review your campaign and either approve or disapprove when it doesn;t fit the rules and regulations of the platform. Conclusion Snapchat ads give you a lot of flexibility that you won’t find in Tiktok ads. The option of choosing your budget and type of advertising campaign gives it a strong similarity with Facebook and Instagram. And with user numbers scaling every day, I think it’s prime time you started thinking about exploiting the Snapchat market.