Everything You Need To Know About Twitter Moment
Twitter Moment’s square measure curated stories regarding what is happening around the world—powered by Tweets. It is simple to make your own story with Twitter Moments. There are 3 ways to start making your own Moment via twitter.com. you’ll be able to access Moments through the Moments tab, your profile page, or through a Tweet detail. What are Twitter Moments for? With Twitter Moments you produce and pastor longer-form content to inform fascinating stories. Moments allow you to tell a story that goes on the far side of one Tweet and highlights totally different views. Different types of Twitter Moments When ought your complete create a Moment? Here are many ideas to assist you. 1. Comment on a current story Industry happenings, rising trends, and international events supply the right springboard to tell an excellent larger story. 2. Promote transmission or Associate in Nursing sacred plot Has a recent event galvanized you? As an example, stories of people adopting pets from shelters would be woven into ennobling storylines as an area of immediate fulfillment for a pet. What causes are you completely involved with? 3. Create fun round-ups Entertain your audience with a round-up of fun memes or media stories. As an example, a school company could place the foremost effective “IT guy” memes and Tweets for an immediate meshed at technology managers. 4. Promote company news Big company news — significant news that’s generated slight buzz on Twitter — is that the great content for an immediate Tap Into Conversations Happening on Twitter Another way to form unforgettable Moments is to use conversations that are happening organically on Twitter. Use trending topics or a keyword search, or follow a hashtag to surface content to incorporate and pinpoint areas of focus. Recap an occurrence Events will offer a degree of comment, images, and engagement you’ll amplify with Moments. Internal feedback Are your workers your biggest fans? Feature Tweets from your team, partners, and vendors regarding what it’s like to work at your company or why they’re excited to be a part of your whole. Showcase positive client stories and feedback Did you lately launch a product that’s generating excitement? Is your whole obtaining heaps of love? an instant may be an excellent thanks to collect your biggest fans and shine a spotlight on them. Resurface your own Tweets Moments will allow you to resurface content that you simply created in the past. For instance, if you printed an analysis a couple of months ago that’s central to a language happening these days, together with it in an exceedingly Moment will facilitate placing it back at center stage. Twitter is constructed for discovery, and moments are natural thanks to facilitating brands’ increased visibility and being a part of the broader language. Are you able to get started? produce a Twitter Moment for your whole these days. Do Twitter Moments Still Exist? Having placed high hopes on that simply over a year past, Twitter proclaimed that it’ll replace Moments with a replacement Twitter Explore tab. However, don’t fret – Moments are not going anyplace. a minimum of not nonetheless. The feature that permits you to keep track of necessary things happening around the world remains there. How to Create Twitter Moments? From the Moments tab: i. From the Add Tweets to your Moment section at very cheap of the page, quickly access content to pick Tweets from Tweets I’ve likable, Tweets by account, Tweet link, and Tweet search prompts. ii. To add a Tweet to your Moment, click on the checkmark icon 5. Click Set cover to settle on a canopy image from one of your selected Tweets, or to transfer a picture from your laptop. Drag your selected image to line a Mobile preview, click the following button, then click the media. When you’ve set your cowl media, the supplies are attributable below the image. Save button. to vary your elect image, hover over {the cowl|the duvet|the quilt} image and click on the modification cover. 6. Once you have got Tweets in your assortment, click on the up or down arrow buttons to the correct of a Tweet to maneuver it up or down. 7. Click on the delete button to get rid of a Tweet from your Moment. 8. Click on the crop button next to any of your elect Tweets to create a picture choice for mobile viewing. 9. Click the end later button at the highest of the page to avoid wasting a draft. 10. When you are ready to make your Moment live, click on the Publish button at the highest of the page. From a Tweet 1. Click the icon. 2. Select New Moment to feature the Tweet to a replacement Moment. Any completed Moments or drafts you’ve got current will be listed within the drop-down to decide on from. 3. Follow the directions higher than to complete your Moment. From the Moments tab on your profile page: 1. Click on the Moments tab, then click the produce new Moment button to urge started. 2. Follow the directions higher than to complete your Moment. More Choices Whereas Making a Moment: From the lot of menus at the highest of the page: 1. Click on ••• a lot of whereas in draft mode. 2. Select mobile theme color if you’d wish to apply one. 3. Select Mark that Moment contains sensitive material, if acceptable. 4. Select Share Moment in private to repeat and paste your Moment’s address to share in private with others. the instant can solely be visible to those that have the address, it’ll not be visible on your profile page, or printed on Twitter. 5. Select Unpublish Moment to unpublish a flash you’ve got antecedently printed. 6. Select Delete Moment to for good take away the instant from your profile and Twitter. you may see a confirmation pop-up message to substantiate the deletion. After you’ve saved your Moment as a draft: 1. You can click on the Edit button beneath the instant description
How To Grow Your Business With Facebook Messenger
Facebook Messenger is wonderful as a result of Facebook already having the largest public mindshare in social media. Conversations in Facebook messenger blur the road between personal chats and business communication, creating complete engagement and feeling informal. As a result, individuals are already defraying a majority of their time on platforms like Facebook and Instagram, they don’t want to be marketed to. they’re the consumers’ country of choice; they like interacting with brands that have a presence around them. How to market your business through Facebook Messenger? You don’t need a website to start using Facebook Messenger for your business. But you will need to create a Facebook business page in order to start using the Messenger service. Having a Facebook business page is important also to run Facebook ads, get reports on your marketing campaigns, and build a community around your brand. 1. Add Facebook messenger to your business page You can add a Facebook messenger either to your Facebook business page or to your company’s website, whichever you’re thinking can get you additional business. For integrating Facebook messenger to the latter, you’ve got to use the chat plugin from the Messenger Platform. Once that’s done, users landing on your website will bear the Facebook messenger expertise directly from your website. They will check in together with your whole from among the messenger to receive regular, personalized updates. 2. Set and change responses Messenger is standard among shoppers as a result of its fast and responsive. you’ll be able to set a variety of fast replies like typical times to reply, customized greetings, welcome messages, and away messages. Facebook determines and conspicuously displays your typical interval by aggregating your interval and rate as you begin interacting with customers through the traveler. Therefore, it’s crucial for you to take care of an honest interval and rate from the terribly starting point if you would like to earn the badge of being a responsive complete. as an example, if you would like Facebook to spot as a complete that’s “Very alert to messages,” you have got to take care of a median response rate of ninetieth and latency|time interval|interval} of fewer than a quarter-hour over the last seven-day period. However, if your timezone or team information measure doesn’t enable you to be online for a chronic amount of your time, simply set your electronic communication standing to away. This feature can enable you to line the correct expectations along with your guests by choosing the time slots once you don’t need to seem online. 3. Rent associate interactive chatbot You can use chatbots in Facebook messenger for a spread of reasons together with client support to machine-controlled promoting and promotions. The Messenger Platform has over thirty-three,000 bots engineered by numerous businesses and developers from around the world. whereas their applications would possibly vary — bots to just accept payments, share weather updates, send flight standing updates, ensure edifice reservations, transfer receipts, and invoices — you’ll be able to customize several of those bots to suit your use cases. Their square measures several advantages to mistreat chatbots in travelers to grow your business. as an example, chatbots: reduce or deflect the interaction employment from business groups make your complete offered on-line help you organize your campaign information make info quickly accessible to customers For strictly promoting use cases, imagine however you’ll be able to use a chatbot to have interaction with a window-shopping client. It will nudge an off-the-cuff client to create a sales call by merely responding to their basic queries or giving them a fast incentive. Chatbots will begin additional conversations than the other business groups out there. they’ll re-engage with recent leads, upsell or cross-sell merchandise to heat leads, and create your complete likable to a wider base of consumers. 4. Produce and launch campaigns Creating a campaign in Facebook messenger as sign language for a brand new Facebook account. All you have got to try to do is follow a series of straightforward steps below: 2. Select your objective (e.g., lead generation or conversions) and click on Continue. 3. If you decide on a traveler, users are able to begin a language once they click your call-to-action button. 4. Choose between Automatic placements or Edit placements. 5. Set your target market, ad budget, schedule, and click on Next. 6. Select the ad format. 7. Click Done to end written material. 8. Click Place Order to create your ad live. Plenty of businesses market their merchandise heavily on travelers recently for accomplishing specific campaign goals. In 2017, as an example, the marketers at Bud lightweight launched an advertising campaign throughout that year’s American football game season through a chatbot in Facebook messenger. Users may choose brew cans branded when their favorite groups associate place orders through the chatbot to urge them to be delivered at intervals of an hour. Is there more you can do with Facebook Messenger? The only downside to Facebook Messenger is that it’s not scalable for businesses that already have proven methods for generating leads and making sales. If your business has a more aggressive marketing goal and ambitious growth plans, you need complementary forces to exploit Facebook Messenger to its full potential. Imagine running an ad campaign for your business on your favorite platforms including Facebook Messenger during a Super Bowl season. You have everything in place — irresistible ad copy, seamless bot workflow, and a sales team on standby anticipating a deluge of customer queries. But all of this can fail when Messenger becomes yet another liability in your marketing arsenal instead of being a compatible part of the whole. Who will handle the chat conversations from people who land on your website after they click one of your banner ads or YouTube ads? If your sales team is focused solely on responding to customers on Messenger, other potential sales channels might take a hit. And think about the repercussions of this scattered mess in your marketing over a longer period of
9 Best Social Media Marketing Tools In 2021
Social media channels arguably garner the highest level of attention in media and television. Backlinko reports 58.11% of the world’s population is active on social media when looking at eligible audiences aged 13+ years, rising to 82% in North America. With most of the world’s population focusing their attention there, advertisers have also started utilizing these channels for the brand and product advertisements of their clients. A lot of professionals who have mastered social media and its mechanics have also chosen strategic positions in this billion dollar market, while developers have frequently created social media marketing tools to help advertisers get the accurate returns for their investments. Hence, if you’re looking to advertise on social media and you don’t want to burn your money trying out different techniques, use some of the social media marketing tools to help make your work easier and your returns higher. Is Social Media Marketing Vital? Social media marketing unlike other forms of marketing gives you a tremendous level of control. When you advertise on certain social media channels, you have the opportunity to create your budget and a timeline for it to run. For this reason, it’s been one of the most cost-effective online marketing strategies for some time. Social media lets you grow your visibility and brand awareness without burning your pocket. Although you can grow a page with no money, you cannot scale it effectively without the right tools. The right tools will make marketing on social media easier for you by giving you real-time updates on your performance. Additionally, the right social media tools will give you data regarding the best content ideas to share, how to schedule posts at the perfect time, as well as to measure the effectiveness of your campaigns. What better resource could you need than this? None! So, let’s get to know these amazing tools. Best Social Media Marketing Tools In 2021 In listing the best social media marketing tools, we will section them into three sections that are content generation tools, analytical tools, and lead generation tools. Content Generation Tools 1. UberSuggest Ubersuggest fully functions as a keyword research tool such as Ahref and SemRush. However, this platform can also help you find content ideas that will help you gain the attention of your target audience speedily. It performs this art by expanding the seed keyword using opinions from Google Suggest and Google Ads Keyword Planner. In certain cases, Ubersuggest offers you keyword titles as results in its search that can be used as content titles making no changes at all. These topics are frequently “long-tail” keywords that have three or more terms. When you use Ubersuggest, you will constantly find content ideas and with the right content, your social media marketing gets easier. 2. Quora If you’re looking for outstanding content ideas, then an online community where you can find answers to a plethora of questions is where you need to be. Quora remains one of the platforms that can function as one of the best social media marketing tools. Quora gives you an opportunity to learn about the type of questions your target audience is asking and the kind of answers people have provided to them. You can walk through all the Quora results for blog post ideas, questions for your FAQ pages, and more. Furthermore, you can even leverage Quora to promote your content by offering it as an answer to any of the questions people might ask. This way, your content reaches the right people, attracts potential back links, and generates leads for your business. 3. BuzzSumo BuzzSumo makes the entire content research process simpler by expanding popular posts based on keywords. You can sort out these results according to their reach in social networks, such as Facebook, Twitter, and Pinterest. This allows you to mop the web for content ideas that sport with your target audience’s interest. Analytical Tools 4. Google Analytics It’s impossible to not mention Google Analytics if we’re talking about the top analytics tools. Google Analytics is a free platform that can help you better your content, optimize your website, and examine the source(s) of your traffic. With Google Analytics, you can easily measure important engagement metrics such as page views, average session duration, and bounce rate. These metrics will show you the specific types of content that appeal to your existing audience. For example, if you notice that your content on growth hacking performs better than other posts, you can double down on that topic to maximize your results. Google Analytics offers a simple and easy-to-use approach, as their professionals are always handy to help. 5. Inspectlet With the plenteous number of technological tools in the market, you shouldn’t be guessing what pages of your website or icons are engaging your customers the most. When you know these pages and icons, converting leads to customers becomes very easy. Inspectlet allows you to record a video of user behavior so that you can know their dwell time on your website, their engagement with your content, and which elements hooked them the most. These remain one of the primary advantages of Inspectlet over many other analytics tools in the market. With this tool, you know where to optimize performance and fix errors too. This way, people will hardly leave your website as you will offer a superior user experience. Based on these analytics, you can create your content and make it more appealing to your readers. 6. Kissmetrics Kissmetrics is a cloud-based customer engagement and email campaign automation solution. With Kissmetrics, you can understand website visitors through their behaviour on your platform. Although Kissmetrics was designed for small businesses, it holds a centralized platform to analyze, engage and categorize audiences. On Kissmetrics, you can manage data, events, reporting, campaigns, customer profiles, accounts, and billing. Additionally, you can increase conversion rates by providing metrics on product sales that allow you to understand what is working and what is not. Furthermore, you get insights into customer behavior, which lets
10 Unique Strategies For Converting Your Leads To Customers
An advertising campaign draws a lot of leads who will come with different inquiries about your products and services. However, if you haven’t created an effective marketing funnel that can convert your leads to customers, you might lose out on the huge traffic that you will receive from your campaign. This is a colossal mess, and you can avoid it. All you need to do would be to understand and adopt the right strategies to help you convert your leads to customers. And you will learn ten unique tips from this content. Why You Need A Funnel? Funnels have always existed. However, more attention and importance have been given to funnels responsible for driving in high numbers in terms of leads and sales. When a funnel is outstanding, the clearest expression is in the sales numbers unless the product is just terrible. For this reason, product managers and marketers think of the best funnel that will easily and profitably market their products and services. Of course, there are many strategies and opinions regarding funnel creation, however, all products don’t have a one-fit funnel. A good way to start thinking of a funnel that will help expand the reach of your product and brand would be to monitor the progress of other brands in that same niche doing well. However, if after your research you haven’t found any, you may need to go with your guts on a strategy. 10 Unique Strategies To Convert Your Leads To Customers In this section, you will discover the unique strategies that will help convert your leads to customers. While this list covers ten of these outstanding strategies, there are also some strategies you can employ that aren’t captured in this article. But, let me say, they won’t be half as helpful as what you’ll read. Hence, the strategies include: 1. Give Free Tool or Resource Material If people don’t stand to gain a lot from a business, they might never swipe their card or input its details. When it comes to your line of business, you have to understand that your competitors are doing their bid to draw your customers from your fold to theirs – so you must be on your A-game. In a bid to convert your leads to customers, you need to ensure your funnel is top-notch and a very vital item that must be in your funnel must be free resource tools or materials for your leads. With these resource tools, you can extend an arm of your service, which is vital for building trust between the two parties. 2. Offer Discounts Discounts have always boosted retail numbers for products and services. According to Big Commerce, Implementing a discount strategy adds a layer of time sensitivity to your customers’ purchasing journey. In turn, you’ll likely see an influx of purchases during the duration of your offer. So, you must ensure you craft together an amazing offer that will remain irresistible both for your old customers, new customers, and leads. With this offer, you can draw more of the latter to learn about your offerings. In placing discounts, you need to choose or create an offer that will not turn your profits on their head. Instead of starting off on your own and probably losing so much money, you can trust professionals to help you. Just book a free marketing consultation with our team by clicking “I want a Free Consultation Session” so we can help you create irresistible offers. 3. Answer Their Questions A lot of businesses have poor customer service representation, and this problem is responsible for many dissatisfied customers and leads who have contacted them. Even ImpactPlus believes when your company has a customer service problem, it forces your best employees to pick up the slack for poor employees. As a business owner, you must ensure that you always attend to the questions and inquiries of your customers and leads. You can make it simpler by creating a “Frequently Answered Questions” page where you will answer many of these questions once and for all. 4. Do Follow-Up People are so distracted by a lot of things. Research shows that returning to your original focus, following a distraction, takes, on average, a full 23 minutes and 15 seconds. For most American professionals, distractions are a normal part of life and you can’t so so much about it. However, in your business, you can ensure you constantly reach out to leads who have once made inquiries about a product and never got to hit the “buy” button. You can reach out to them through calls and emails to know why they never went forward with the purchase. For your customers, you can ask them for an honest review of the product when you want to follow them up. 5. Create Interaction Channels If your customers find it difficult to reach you, they’ll switch to a competitor brand. I bet you would want to avoid this horrendous situation because you know how much it can do to your business. Well, if you can create interaction channels between you, your leads, and customers, you won’t have this problem. Interaction channels could be social messaging apps, or you can even create a chatbot that would constantly interact with the customers. This way, it reassures your customers they can reach out to you when they have certain problems you can solve. 6. Offer Personalized Counsel Through Emails Your product might have a very simple user guide, however, it your customers might still make mistakes or need guidance on some level. Now this is for individuals selling physical products as businesses that focus on information products need this technique much more. By collecting the emails of your customers, you can update them with information regarding your best deals on products and services. Furthermore, you can counsel them on certain aspects of your product and its usage. Personalized emails make customers feel attached to the brand as it creates a sense of brand loyalty. 7. Interact with Customers Your customers are the
How To Schedule Instagram Stories
Instagram stories are often described as one thing that helps you to “share all the moments of your day, not simply the content you would like to transfer on your profile”. The feature allows you to share multiple photos and videos, and that they seem along in an exceedingly “slideshow format”, that primarily suggests that a reel, like Snapchat. Basically, these photos and videos can disappear after twenty-four hours. Instagram stories and Snapchat stories square measure terribly similar. With Instagram stories, you’ll be able to even add text and doodles to your photos and videos. Instagram Stories square measure nice as a result of it helps you to post as many photos and videos to your story as you would like – while not touching your main news feed. The ‘stories’ feature is often found on the highest left of a user’s Instagram feed and it’s highlighted once it merely updates. How will Instagram stories work? Tap the camera button by the highest left of your screen otherwise, you will swipe right from anyplace in your Instagram Feed. Afterward, long-press or faucet the record button that is found at the lowest to require a photograph or video, severally. you’ll be able to additionally faucet Boomerang to require burst photos that loop forward or backward, and you’ll be able to swipe left to travel hands-free. Throughout its life, Instagram has enclosed some new options to stories, like Superzoom, Stop-motion, Rewind, and last, Music. Either way, once you conclude , faucet the doodle, text, or sticker icons to feature effects. Stickers will embody location data, songs and polls. Once you are done redaction, you’ll be able to save your creation to your phone or faucet the + circle icon to share it to your story. Photos and videos you share to your story vanish from the feed and your profile after twenty four hours. If you do not wish somebody to envision your story, you’ll be able to attempt to hide your story from them. All you wish to try and do is to faucet the profile icon to access your profile, so faucet the settings/more button. Afterwards , choose story settings below the account, then faucet hide story from, and choose the folks you need to cover your story from. Viewing When you post a photograph or video to your story, it shows abreast of your profile (a vibrant ring comes out around your profile image, and other people will faucet it to envision your story) and at the highest of the Instagram feed (your profile image can seem in an exceedingly row at the highest of your followers’ feeds, and that they will faucet it to envision your story). Stories shared in public may additionally seem within the search & explore tabs. Additionally, if you’ve got additional a hashtag, location, or location-based sticker, it should additionally show abreast of hashtag or location pages. Replying You can reply to stories with a photograph or video.In addition to writing a message reply, you’ll be able to additionally respond with a picture. Once you observe a story, there is a new camera button at the lowest of the screen. Tap that, so snap a pic of yourself or record a video or take a Boomerang. you’ll be able to move and size the story image that you are replying to, as well, and insert that in your icon. From there,you can apply filters or stickers, and once you are done, hit send to share your creation together with your friend. Your friend can get your photo/video response in their direct message inbox, beside the fingernail of the initial story. What else will Instagram Stories do? What is the difference between a post and a story on Instagram? As of 2021, Instagram Stories are 15 seconds long and disappear 24 hours after they are posted.Instagram posts can include captions up to 2,200 characters long, although the ideal Instagram post length is between 138 to 150 characters. How to schedule Instagram Stories? Instagram Stories is the fastest growing social medium for businesses, with over 400 million people watching Instagram Stories every day. Later, you can storyboard your content, add captions or links, collaborate with your team, and visually plan and schedule Instagram Stories right from your desktop – something you won’t find on any other marketing platform. Automatic publishing for scheduled Instagram Stories is not available through the Instagram API, but Later has made it easy to post your stories in seconds. Here’s the way to schedule Instagram Stories: 1. Produce higher stories by visually coming up with them with our storyboard tool! Drag and drop stories on to the storyboard tool, and so re-arrange them to suit the order and appearance that you just need. You can conjointly simply size and crop pictures to suit Instagram Stories 9:16 magnitude relation. 2. You’ll add links or captions to your scheduled stories, which can be traced to your phone once it’s time to post. This helps you drive a lot of traffic and sales by taking the time to jot down compelling captions and CTAs from your desktop. ?Tip: produce traceable links for your Instagram Stories to observe sales and traffic from Instagram! Later makes it simple to stay track of these long URLs, thus you ne’er need to scramble to seek out the correct link once more. 3. To schedule Instagram Stories, merely choose the time and go back to the change posture menu beside the Save Story button. 4. Get a notification on your phone once it’s time to post! Your stories are downloaded to your phone and caption or links traced to your writing board, creating it simple to post Instagram Stories in seconds. 5. When posting your stories , don’t forget to optimize for a lot of views victimisation Instagram Stories Analytics! Unlike the Instagram app, that solely offers you a fortnight of knowledge, you’ll track up to three months’ price of stories and find elaborate analytics around impressions, completion rate,
The Role of Progressive Web Apps
Web applications have become the most common means of interaction between users on any platform in the world. No one wants to keep typing for a particular URL on their search engine frame whenever they want to use a platform. However, all web applications are not created equal. Progressive web apps take a bigger bite of the pie as they remain the favourite choice for many users in the world. More so, they fulfill all the conditions that many apps hosting platforms mete out. While we will strongly look at progressive web apps on a large scale, we will also check out their creation process. Furthermore, we might look at places wherein they function optimally. What are Progressive Web Apps? A progressive web application (PWA) is an application that depends on the web to function optimally. In creating these PWAs, common tools such as HTML, CSS and JavaScript were instrumental in the building process. These applications work on a variety of devices such as tablets and desktops, as long as they use a standards-compliant browser. A lot of web developers believe PWA features strongly reduce the gap between user experience in web-based and native applications. Strangely, a progressive web app doesn’t need any separate bundling or distribution. As a developer, you can simply publish the web application online, with an assurance it meets the necessary “installability requirements”. If users cannot add the app to their home screen, then that’s a serious problem. Choosing to publish your application in an online store is optional for you. Lately, PWA features get immense support from Google Chrome, Apple Safari, Firefox for Android, and Microsoft Edge, but not Firefox for desktop. Their actions keep helping online businesses hit new revenue goals as they gain better metrics from dwell time and conversions. Further Reading: 9 Tools for Easy Competitive Website Analysis Attributes of Progressive Web Apps As long as your browser conforms to the right web standard, progressive web apps will work perfectly on it. From the onset, the aim has remained to help developers create cross-platform apps easily. Every PWA has key features that form its general makeup. According to Wikipedia, they include: Progressive — Works for every user, regardless of browser choice, using progressive enhancement principles. Responsive — Fits any form factor: desktop, mobile, tablet, or forms yet to emerge. Faster after initial loading – After the initial loading has finished, the same content and page elements do not have to be re-downloaded each time. Connectivity independent — Service workers allow offline uses, or on low-quality networks. App-like — Feels like an app to the user with app-style interactions and navigation. Fresh — Always up-to-date because of the service worker update process. Safe — Served via HTTPS to prevent snooping and ensure they have not tampered with the content. Discoverable — Identifiable as an “application” by manifest.json and service worker registration, and discoverable by search engines. Re-engageable — Ability to use push notifications to maintain engagement with the user. Installable — Provides home screen icons without the use of an App Store. Linkable — Can easily be shared via a URL and does not require complex installation. Further Reading: 10 Tips for Developing a Fantastic Mobile-Friendly Website What Technologies Are Involved in Progressive Web Apps Creating a PWA has a lot of technological requirements. Although a manifest forms one of the core requirements, you’ll get to see other technologies you need to use. These technologies include: Manifest A good definition of a manifest would describe it as a W3C specification that defines a JSON-based manifest (usually labeled manifest. JSON). This manifest usually helps developers access a central environment wherein they can store to put metadata associated with a web application. Developers can store information that includes: Name of Web Application Web Icons and Image Links App launch URL Web Configuration Data Default Orientation of Web App Display Option Settings Every metadata here is vital if you ever want an app to be easily added to the home screen alongside other native apps. WebAssembly On PWAs, WebAssembly helps a pre-compiled code to run efficiently in a web browser at great speed. Hence, libraries written in languages such as C can join web apps without hassle. Because of the enormous cost involved in passing data from JavaScript to WebAssembly, its near-term uses will focus on number-crunching rather than the complete application. Data storage You can execute PWA contexts in different scenarios. So, you would need to ensure you store a majority of long-term internal state such as the user data in your web store. According to Wikipedia, Web Storage is a W3C standard API that enables key-value storage in modern browsers. The API comprises two objects, sessionStorage (that enables session-only storage that gets wiped upon browser session end) and localStorage (that enables storage that persists across sessions). Service workers A service worker is a web worker that sets into play a programmable network proxy that can respond to web/HTTP requests of the key document. This worker can check the availability of a remote server while caching content when that server is available. This way, it will present that content as a functional document. Service workers, like any other web workers, work separately from the main document context. Service workers take care of all push notifications while harnessing data in the background, performing cache or retrieve resource requests, intercepting network requests and downloading centralized updates independently of the document that registered them, even when that document is not loaded. All service workers follow through the three-step life cycle of Registration, Installation, and Activation. Registration communicates the browser the location of the service worker to prepare for installation while Installation happens during a lack of a service worker installed in the browser for the web app, or if there is an update to the service worker. In summary, activation happens when all PWAs pages are closed, hence, there is no conflict between the old version and the updated one. With this life cycle, maintaining consistency in
Twitter Ads: Everything You Need To Know
If you are a Twitter user with an interest in running Twitter ads, but without a clue on how to go about it, you have come to the right place—post. Here, we will give you a guide to teach you how to create and optimize successful Twitter ads—from setting up an account to running effective ad campaigns on Twitter. What are Twitter Ads? Twitter Ads provides an opportunity for companies and users to promote tweets, accounts, and trends to unequivocally increase traffic, and gain relevance or branding. There are three types of Twitter Ads, each of them based on different goals. Promoted Tweets These ads look just like regular tweets, except that they are labeled “promoted” at the bottom. They would appear in the regular Twitter feeds of users who might not be following you yet. Promoted Tweets are a way to grow engagement and enlarge your reach to a wider group of users outside your follower base. Promoted Accounts Promoted Accounts are intended to help brands become more visible and increase their numbers of followers. These ads are displayed in several locations on Twitter, including in the “who to follow” box on the homepage, search results feed, and on the home Twitter. Your Promoted Account ads target Twitter users whose interests align with your brand. This way, you might gain followers who actively engage with your content. All of the ads are labeled “promoted” just underneath the post so users can distinguish them from other content on their feeds. Promoted Trends Promoted Trends appear at the top of the trending topics list in the trends box on Twitter. They, also, clearly bear the “promoted” tag. However, these ads look exactly like other trending topics, and users can interact with them in the same ways. While Promoted Tweets and Promoted Accounts target particular users, Promoted Trends are visible to every user during their promotion period, including on the Twitter mobile app. Promoted Trends encourage people to discuss your business with a particular hashtag. Further Reading: LinkedIn Ads: Everything You Need to Know About How To Run Twitter Promotions When you want to run Twitter promotions, you must ensure you have the right setup so your promotions can yield a great dividend for you. In doing this, you need to: #1. Optimize Your Profile It is most prudent that your profile on Twitter be optimized even before you get started. It’s futile to invest in advertising when your Twitter profile is bland, and you don’t share engaging content. You should also utilize the space for URLs to promote your brand. Develop your bio, and stay real when you talk about your business. Ensure your recognizable photo for your brand as a profile picture. Lastly, and most importantly, keep your Twitter account updated, engaging, and active. #2. Set Up Your Twitter Ads Account If you’ve never used Twitter ads before, you’ll have to set up an account. All you’d have to do is log into your Twitter account, then go to ads.Twitter.com. Enter your country and time zone, then click Let’s go. This takes you to Twitter Ads Manager and its many features, sort of like tracking your advertising campaigns and analyzing metrics. #3. Define Your Objectives To choose the objective for your ads, Twitter lets you select from the following options: Awareness Reach: If you want the maximum number of people to see your Promoted Tweet. You’d get to pay per 1,000 impressions. In-stream video views: If you want to run a short video ad at the start of videos from Twitter’s premium content partners. You’d have to pay for each video view. Consideration Video views: If you want people to watch your videos or GIFs. You’re billed for each video view. App installs: You’re billed for each app install if you want people to install your app. Website clicks or conversions: You’d get to pay per click if you want people to go to your website. Engagements: If you want to maximize engagement with your Promoted Tweets. You’re billed per engagement, but only on the initial engagement with each user. Followers: If you want to build your Twitter audience. You’re billed for each new follower you get. Conversion App re-engagements: If you want people who already have your app to open and use it. You’re charged per app click. #4. Configure Your Campaign When you have selected the objective of your Twitter ad campaigns, you can start creating your ad. Start by choosing a name for your campaign then, choose how to pay for it, set your campaign budget, and choose whether to start the campaign right away or schedule it for later. Now, that brings us to the next question: How much do Twitter ads cost? It depends on you. There’s no minimum budget to advertise on Twitter, so Twitter ads cost as much or as little as you like. The budget you set on the screen is the total amount you can afford to pay. Once you’ve made your selections, move on to the ‘NEXT’ stage. #5. Create Your Ad Group For your first Twitter ads campaign, you’ll probably want to start with one ad group. But as you get more confident with Twitter ads, split up your campaign into categories to target different audiences, use different creatives, or test different budgets and timing. Choose the tweets that will be part of your campaign. Ensure you are creative when you develop your content so your Twitter ads are impressive. Further Reading: TikTok Ads: Everything You Need to Know About #6. Select Your Audience Choose the target audience of your Twitter ads. To do this, you must know well who your ideal client is. You can choose among different options such as the location that you want to reach, the age, gender, and language of your targeting audience. And also, the target audience depending on the specific device they use to access Twitter. The ‘Audience features’ section allows you to target your ad to users based on particular
Social Media Post Size
Social media post sizes are constantly changing. When you think you finally have the perfect cover page for your account, you suddenly realize it has been resized and looks all pixelated and wrong. If you have been on the search for the current social media post size for popular social media platforms, search no more. In this article, you’ll discover a guide to the ideal image sizes for seven of the top social media networks. #1. Facebook Image Sizes Facebook is the biggest social network in the world. To attract and interact with its wide user base of about $1.1 billion, the selection of the perfect Facebook image size could make all the difference. When choosing your photos, always remember that there is a difference between how things appear on your timeline, and how things appear in a user’s news feed. Facebook cover photo size: For desktop: 820 x 312 pixels For mobile: 640 x 360 pixels Facebook profile photo size: For desktop: More than or equal to 180 x 180 pixels For mobile: More than or equal to 140 x 140 pixels Facebook banner dimensions: 1200 x 630 pixels Link/ Update image size: 1200 x 628 pixels For best results upload JPG file less than 100 KB Images with text (for instance, brand logo) must be a PNG file If you are endorsing your brand on Facebook, make sure the image size is 1200 x 628 pixels and has only 20% text in it. Facebook Event Image Sizes If you have an event you wish to announce, Facebook Events help grab the attention of users. Your audience will receive reminders so, have a good space with an even better image waiting for them. Ensure you have the right dimensions down for a Facebook Event cover photo. Recommended upload size: 1,920 x 1,080 pixels Facebook will scale down to minimum dimensions for 470 × 174. Shows in feed: 470 × 174. #2. Instagram Image Sizes Instagram is particularly popular in niches such as fashion and beauty, home décor, and design. It is possibly the best platform currently for influencer marketing. As a platform that runs on visuals, it requires that the right Instagram post size be used. Instagram profile image sizes Profile photo size: 110 x 110 pixels Photo size: 1080 x 1080 pixels Photo thumbnail: 161 x 161 pixels Appear on the home page at 110 x 110 pixels Upload a photo with a width of at least 1080 pixels with an aspect ratio between 1.91:1 and 4:5 for best results. Instagram Story Image Sizes Since it was introduced, Instagram reels and stories have performed amazingly well. With over 500 million monthly daily active users, it has become the most popular platform for people to discover and interact with your brand. With these story image sizes, you should make successful interactions. Recommended resolution: 1080 x 1920 Aspect ratio: 9:16. #3. Twitter Image Sizes The bird app, as it is most fondly called, is one of the best social media networks. It is often used to discuss brands, businesses, and trends. Your Twitter profile picture will be your identity here. So, make certain that it is attractive. Just like your cover photo on other social networks, your Twitter header image is your branding opportunity. Use your header image to promote your marketing message and company tagline. Twitter image size Twitter profile picture size: 400 x 400 pixels (file size must be less than 5 MB) Twitter cover photo size: 1500 x 500 pixels (file size must be less than 5 MB) Image from a Tweet with shared link: 1200 x 628 pixels Tweet sharing a single image: 1200 x 675 pixels Tweet sharing two images: 700 x 800 pixels (both images) Tweet sharing three images: Left image: 700 x 800 pixels Right images: 1200 x 686 pixels Tweet sharing four images: 1200 x 600 pixels (per image) Four is the maximum number of images available on one Tweet Recommended file type: JPG, GIF, or PNG file Further Reading: The Best Time to Post on Social Media for Highest Engagement in 2021 #4. LinkedIn Image Sizes LinkedIn is known as the largest professional network for B2B as well as recruiters to connect with industry leaders. So, profile pictures are important here, as in any of the other networks. You must get the LinkedIn social media post size and the aspect of your profile image correctly. LinkedIn Personal Profile Image Sizes Profile photo: 400 x 400 pixels Cover image: 1584 x 396 pixels Aspect ratio: 4:1 LinkedIn Company Page Image Sizes Logo size: 300 x 300 pixels (min); 400 x 400 pixels (max); File size: 4 MB (max) Cover image: 1128 x 191 pixels Blog post image: 1350 x 440 pixels File size: 10 MB (max) Supported file type: JPG, GIF, or PNG LinkedIn Life Tab Image Sizes The LinkedIn life tab lets you share the relatable side of your company with prospective clients and job seekers. It allows you to give people a glimpse of your company culture, ethics, photos, employee perspectives. LinkedIn company profile image sizes Hero image size: 1128 x 376 Custom module image size: 502 x 282 pixels Company photos size: 900 x 600 Supported file type: JPNG, JPG, or GIF #5. YouTube Image Sizes Over one-third of internet users visit YouTube. That’s a lot of visitors, and having an attractive cover photo and channel can help you improve your conversion rate. For visual content, you should make your videos very much accurate. For that, an upload size should be also defined to make your video visually sound. For this social media channel, the post size is somewhat structured. YouTube channel image guide Channel cover photo: 2560 x 1440 pixels Channel profile image: 800 x 800 pixels Video uploads: 16:9 ratio With the fixed ratio, you can upload your video in various resolutions such as; 2160p – 3840×2160 1440p – 2560×1440 1080p (HD) – 1920 x 1080 pixels 720p (HD) – 1280 x 720 pixels 480p –854
How And Why You Should Use Google Ads For Your Business
The world of marketing has changed intensely in recent years and Google Ads is one of the platforms that is driving that change. Candidly, Google Ads is one of the most effective methods for paid online advertising. With Google Ads, businesses can reach anyone who uses Google to find information, products, and services online. When used correctly, Google Ads can send you a large number of people who want exactly what you offer. If you do not currently have a Google Ads account for your business, or are not using your Google Ads account to the fullest, you should seriously consider making the most of this platform. What Are Google Ads? Google Ads is Google’s online advertising program. This program allows you to create online advertisements that are targeted at audiences interested in the products and services you offer. The Google Ads platform works with pay-per-click (PPC) advertising. That is to say, you must pay each time a visitor clicks on your ad. But there are so many advertising means and methods. It can be difficult to determine which one is right for your business. Influencers and marketers always tell you to invest in this and that without really explaining why. How Do Google Ads Work? When you make a Google ad spend, the first thing to do is tell Google which of these three goals you want to achieve. Whether it’s to increase the number of calls to your business, to attract more visitors to your business, or to direct people to your website or business homepage. Then decide whether your ad copy will serve a global or a local audience. After that, use pictures or three short phrases to tell Google what makes your business different. Google uses this data to create your ad copy. Finally, set your budget that Google will use to predict the success of your Google Ads campaign, and Google will serve your ad. Your target audience will see that your ad rank is high and appears as a top search result. As more people click on the ads in your PPC campaign, your business will get closer to meeting your preset budget. Further Reading: How to Use Google My Business to Get More Customers How Do I Use Google Ads? Here is a step-by-step procedure on how to use google ads: Step 1: Log in Just go to the Google Ads website and log in with your Google account. If you don’t have a Google account, you will need to create one. Don’t worry, it shouldn’t take more than a few minutes. Once you have entered the required details, you will land on the next page to create your first campaign. Here you can choose your budget, target your audience, set your bids, and write your ad copy. Step 2: Set Your Budget As you can see, defining a budget is the most important task on the list. Setting your daily budget ensures that you never exceed your spending limits. The best way to calculate your daily budget is to first determine the number of visitors your landing page can convert to customers. If you’re just starting, it’s okay to work with averages. After choosing the currency and budget you want, click Save and proceed to the next step. Step 3: Choose Your Target Audience In this step, you can specify the geographic location of your target group. This feature ensures that your ad is only shown to users who search for the keywords you offer and are available in the geographic location that you specified. Step 4: Choose A Network Here, you choose between the Google search advertising network and the display network. The search network places your ads on the Google SERPs, while the display network shows your ad on all the websites that serve ads. The search network is recommended for beginners and small businesses as it will show your ads to people who are specifically searching for keywords relevant to your business. Display ads are great for branding and retargeting, and they generally have a much lower CPC. But they are not as query-oriented either. Step 5: Choose Your Keywords Keywords are the search terms or phrases that a user enters into the Google search box when searching. On Google, you can choose between 15 and 20 keywords that can make your ad appear in the SERP. Don’t worry, you can always add more keywords later. It is recommended that you pick a few keywords that you are sure will yield results rather than pick 20 that you may find relevant. Step 6: Set Your Bid Google Ads uses a bidding model. A bid is the amount of money that you are willing to pay for each person who clicks on your ad. If you and your competitor are bidding on the same keyword and are willing to pay more per click, your ad will run higher than theirs. However, setting bids manually can be more profitable. Although sometimes this also requires additional ongoing maintenance. Step 7: Write Your Ad Writing your ad is possibly the most critical part of this process. We encourage you to think about it and make it really convincing. Your message should convey your offer so clearly that the user is convinced that they will click on your ad and visit your website. Step 8: Create Your Ad When you have finished writing your ad, click the “Save” button and proceed to the last step of the process. In this step, Google will ask for your business and payment information. You will be charged when your allocated budget is exhausted or 30 days later, whichever occurs first. Why should I Use Google Ads for my business? If your business has a valuable product or offers to sell to a market audience, there is no reason not to at least try Google Ads. The thing is, it all comes down to dollars and cents. If you don’t get it right, you probably won’t see
Everything You Need To Know About Email Marketing In 2021
What is it about email marketing in 2021 that you need to know? ‘’I’ve been in the email marketing game for more than three years now, there’s nothing new about it so don’t tell me nonsense!’’ That was Mark’s reaction when I approached him about the concepts that plague email marketers in 2021. However, I was able to get five minutes of his time and at the end of our discussion here’s what Mark had to say; ‘’I never knew about most of these, thank you for insisting Emma.’’ Do you have three minutes? Great! Let me share the same information about email marketing in 2021 that made Mark exclaim in appreciation. What Is Email Marketing? Let’s begin with what you may know about email marketing. And as the name implies, it is a strategy that employs email as a channel of communication to sell/convince prospects, causing them to patronize your product(s) or service(s). How Old Is Email Marketing? Email marketing is older than the Gen Zs, this means that it’s way older than the new generation social media platforms such as Facebook, Instagram, Twitter, TikTok, Snapchat, etc. However, most people have failed to recognize its power, do not understand how to maximize it for business/brand growth, or have never heard of it before (very unlikely). Is Email Marketing Still Relevant In 2021? As part of the many digital tools currently available for marketing purposes, email marketing is known to be among the best marketing tools that exist to be used by business owners and companies like yours to build trust and also create brand awareness. How Does Email Marketing Work? In simple terms, it involves sending out specially crafted messages to multiple recipients at the same time, customers, and potential clients in your company’s marketing effort using email as your broadcast tool. With this, you would assume that email marketing is something pretty easy to do but it might require some specific skills to be able to successfully run an email marketing campaign. Don’t worry, you will discover the techniques required for email marketing in 2021 here. Like other endeavors, email marketing has experts whose job is to create and render gainful email campaigns for businesses and companies. These experts are the ones referred to as ‘email marketers.’ How to use email marketing in 2021 to boost sales 1. Build Your List There is no email marketing without an email list. This is why building a solid email list is paramount to your email marketing campaign success in 2021. As difficult as this may seem, if you already offer a great product or service, you can begin building your email list by asking your existing customers to sign up on your website. Because some persons require a little more motivation than others, you could add a discount on your product or service for those who subscribe to your email broadcast. Next, you plan your email marketing journey. 2. Plan Your Campaigns “If you fail to plan, you plan to fail.’’ This also applies here because a single campaign may not run forever so you will need to have a timeline and assigned milestones as well as means to reach these milestones in time. As observed in some interesting email marketing campaigns, one way to get new prospects on your email list is by incentivizing referrals. This encourages existing customers or listed emails to recommend your services and sign up to your email list for tokens such as discounts. Once this is achieved, you begin to sieve through your email funnel for the best results. 3. Sieve Success Regardless of how good your plan and sales copy may be, some emails in your campaign will not be delivered or read. This is where you begin to classify emails on your list based on observations like email response, delivery, etc. This helps you select and treat your most promising prospects and customers with the required attention while strategizing for failed prospects. Skills for Email Marketing In 2021 Context Research Before you can easily sell a product or service, you must first understand the needs of your prospective customer. Then you will have to connect their needs to your offering (sales pitch). And there is no way you can achieve this without a good understanding of your recipient’s pain points or wants. With enough information, you can then advance to creating your sales copy with your copywriting skills or by outsourcing to a copywriter. In the case where you outsource, your context research gives your contractor the best idea of what your ideal email marketing copy should be and also helps you rate the copy on completion. Copywriting This is a high-paying skill that not only influences email marketing results but cuts across the digital marketing space like a two-edged sword – a good sales copy will rack in revenue while a bad sales copy will murder your brand. Copywriting involves the creative construction and arrangement of words and sentences with a good understanding of the desired customer need or wants to promote readers’ interest in a product or service and cause a sales conversion or new customer attraction as the case may be. Email marketing copies are a combination of easy-to-understand and relatable storytelling that drives your prospects to perform the desired action that increases revenue and generates profit for your business. However, customers need to be kept happy and this can also be done through email marketing when good communication and customer relation skills are employed. Communication/Customer Relations After getting their attention, you need to keep it. This is where your customer relations and communication skills come to play. When prospects become customers, they may have doubts but when good customer relations comes in, you are more likely to move them from just customers to fans. This should be the end product of your email marketing campaign in 2021 if you want to build a sustainable business. You don’t have to be nice only on your sales pitch, you