Common Digital Marketing Mistakes By Small Business Owners
Digital marketing is vital if you want to scale your business faster, but if you rush in without the right digital marketing agency to guide you or market strategy, you will crash faster than you imagined. Although you might not totally avoid all the digital marketing mistakes while growing your business, you will avoid some of the gruesome ones that can run you down. Hence, this article will focus on those common digital marketing mistakes made by small business owners. Why do Small Businesses Make Digital Marketing Mistakes? While there are several small businesses in a broad range of industries that perform well and are continuously profitable, 20% of small businesses fail in the first year, 50% go belly up after five years, and only 33% make it to 10 years or longer, according to the Small Business Administration (SBA). To keep your business safe, you need to understand the key things that lead to business failure. The next line of action would be to discover ways to manage the risks or totally avoid the situations from spurring from time to time. Conclusively, businesses fail for so many reasons, but a lack of capital or funding, holding onto an inadequate management team, having a faulty infrastructure or business model, and working on unsuccessful marketing initiatives are highly common. Common Digital Marketing Mistakes Made By Small Business Owners There are a lot of digital marketing mistakes that can cause your business minimal trouble, and there are a few that can cripple that arm of your business. In choosing a place to avoid, it’s advisable you choose the latter as a business professional. Some of the most common gruesome digital marketing mistakes include: 1. Poor Targeting Even if a business was to invest huge investment sums into marketing and the entire production process, they wouldn’t recover their money if they keep targeting the wrong audience. Targeting the wrong audience is like pouring water into a stream – it has no effect. Marketing is only effective when you set your target on the right audience. If you market to the wrong people, your content will fall on deaf ears—for no other reason than they don’t need your services, or aren’t in a position to purchase them. For example, someone selling women’s clothing and targeting men will keep building recurring losses. Although some men might pick up some clothes for their children or spouses, it won’t be the same purchasing power when women are buying for themselves. 2. Failed Marketing Tactics Having a wonderful product is a vital aspect of any business that can scale, however, it never ends there. Although there might be a stellar product, the right marketing tactics that will help the products get to the market that needs it must accompany it. A good marketing strategy will not only help you easily convert your leads to customers but also aid you in reducing advertising costs. Reduced advertising costs only mean increased profits for your business that will help you venture into newer markets. 3. Lazy Market Research A lot of enthusiastic potential entrepreneurs believe that you only need to come up with one brilliant idea and everything will go smoothly from there. Well, it doesn’t always work like that as the market can either make an early adoption (which is very rare) or keep following its trend. Market research will help you understand how customers and potential customers might view your business and pinpoint gaps in customer expectations. This is useful information to have when completing your marketing strategy. Possessing good market intelligence helps to reduce risks when making vital business decisions. Conclusively, before you think about introducing a product, ensure you have completed deep market research for it so you don’t get stuck. 4. Lack of Analytics Everyone can drive on a famous road, but when you enter an unfamiliar street, you will need the help of a map to arrive at your destination. In digital marketing, analytics serves as your map in ensuring you understand the flow of information and the paths wherein you should invest more funds and interest. With the best website competitive analysis tools, you wouldn’t have a problem getting this data. Hence, with analytics, you can track the pathway of every user who arrives on any of your digital marketing platforms, taking into consideration the time they spend on the site and the final decision they make. This will help you know where to tweak your platforms. 5. No Digital Marketing Budget A business without proper funding is already on the verge of failure. Essentially, your plans of getting a chunk of the digital marketing space will remain futile when you don’t invest some funding into that area of your business. Because a marketing budget and strategy allow you to spend effectively on different channels. With many platforms introducing algorithms that make organic traffic difficult, using paid traffic is the best bet for any business owner that wants to reach their target market. 6. Poor Online Presence If the online community cannot feel the impact and presence of your business, you can go extinct in today’s digital space. Hence, you need to ensure you stay on the right social media platforms and use other communication tools to keep in check. Quartsoft believes that an online presence for your business goes far beyond setting up a website that contains the name of your company and contact details. It involves creating a virtual point of business where people can find useful information on your website and interact with you through social media networks. When your customers or leads experience difficulty levels when they want to reach your business, they’ll likely port to your competitor who has an easier system that yields the same results. Conclusion On Digital Marketing Mistakes Business owners need to understand that too many digital marketing mistakes aren’t great for them. Of course, the wrong digital marketing strategy can deter the business from growing and hitting set goals. Taking measured risks is important, as working with
The Ultimate Guide To TikTok Marketing
I was having a conversation with my colleague Josh Amobi and he asked me this question Did you know TikTok has around grown in Nigeria to a percentage of 31.9 users within Nigeria? If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. However, if you’re new to TikTok, you may not know how you can use it to market your company. There has been some controversy with the app in relation to data privacy. However, it still continues to grow in popularity. Therefore, consider this before creating a TikTok marketing strategy. What is Tik Tok? Tik Tok is a video-sharing social network that appeals to GenZ users and is best known as the home of viral dance trends, challenges, and lip-sync videos. TikTok may feel like a revival of the vine For millennials and above. The 6-second looping video sharing platform grounded to a halt in 2017. The famous content creators, like Zach King who has 42m followers on TikTok, started their careers on the vine. In Nigeria, the most famous content creator is mcshemcomedianMc who has 4.3m followers. Why is TikTok a Valuable Platform for Brands? Firstly, TikTok is experiencing an amount of exponential growth straight away which suggests there’s an enormous audience able to be tapped into by inventive and fast-thinking brands. Secondly, brands that pivoted to TikTok early have reaped huge complete awareness rewards, usually with little or no investment. Thirdly, publishers just like the Washington post have gained followings of 400K+ in under a year, positioning themselves as an original powerhouse and doubtless shifting their reach to a brand new, additional world, and younger demographic in the process. In Summary, TikTok also has a fairly level playing field when it comes to achieving viral status on the app. Unlike Instagram or YouTube, even accounts with zero followers can get millions of views on a new video. Content really is king on TikTok. What Content Performs Well on TikTok? Unlike other social networks, TikTok features an immense trend culture. Basically, original and inventive video ideas will work well. The most effective acting TikToks are typically ones that are simple to duplicate by the majority or are a production of an existing trend. TikTok’s biggest dance trends are currently an integral part of the well-liked culture and for music artists. Thereafter, securing an infectious agent trend on the platform is enough to send their track download. There are infectious agent trends for nearly everything such as animals, lip syncs, fashion and wonder transitions, fitness workouts and tips, comedy moments, camera hacks, pranks, and challenges. Typically, the most basic and fun ideas are the most prosperous on TikTok. Contents like cats jumping over walls of loo rolls, lip synchronization impersonations, and other people throwing miscellaneous objects into a cup are all straightforward but not liked trends. However, If you’re unsure where to start out on TikTok, examine TikTok’s discovery Page for inspiration. Here you’ll notice all the trending hashtags supporting your geographical location. Similar to a brand’s USP, there’s an inspired change waiting for you on TikTok. Do not be demoralized if your first TikTok breakdown of well-liked videos isn’t a long success. Therefore, it’s important to keep pushing out content till you discover the properly suited niche for your complete and audience category. How Does the TikTok Algorithm Work? Before we dive into the TikTok rule and the way it works, we should always note that TikTok is infamous for keeping their for-you page rule a secret. Unlike Instagram who’s openly mentioned but their feed ranking works the inner workings of the TikTok rule are greatl We have been able to glean some valuable insights into how the TikTok rule determines what makes it into a user’s for your page. Here are our 5 key learnings about the TikTok algorithm: #1 TikTok Algorithm Learning:– Exposure is based on the performance of each video. Your videos on TikTok can still get millions of views even if you have hardly any followers. This is simply because the TikTok algorithm takes into account the interactions on each individual video, rather than your profile as a whole. It serves a small number of TikTok users in between common videos on there for your page. Normally, you notice that once you’re scrolling through your page, you’ll usually see a video that has only a few likes. Your video might still skyrocket to success with little or no followers! #2 TikTok formula Learning: The TikTok formula takes into consideration multiple indicators e.g rewatches, video completions, shares, comments, and likes all appear to be robust indicators of the TikTok formula. If your TikTok video is genuinely entertaining or informative, it’ll doubtless move and eventually achieve its purpose. #3 TikTok formula Learning #3: Initial exposure is predicated on geo-location. When the TikTok video first goes live, it’s typically shown to users within the same geo-location to start out with. #4 TikTok formula Learning: Exploitation of trending hashtags and sounds helps both of them are two of the most effective ways to discover your content. In addition, concerning high-traffic hashtags, it’s forever a decent plan to incorporate hashtags that are niche to your content. These may facilitate the TikTok formula to perceive what your content is regarding, and who can be fascinated by it. Similarly, exploitation trending sounds will boost your content’s visibility. TikTok users will choose a sound to look at all the associated videos, and trending sounds are a lot likely to be prioritized within the Tiktok app. #5 TikTok formula Learning: Videos will suddenly go viral, even older ones. The most interesting thing we’ve detected regarding the TikTok formula is that videos will have a longer period than on alternative platforms, like Instagram. Moreover, the TikTok formula is consistently monitoring the performance of all of your videos even the older ones. However, if one in every one of your videos suddenly gets an uplift in engagement (say, as
Why Company Core Values Are Important?
It was a beautiful new month with good vibes and energy. Surprisingly, one of our team members started falling off the bus, so to speak. I knew their talent was still there, but their delivery velocity had dropped. Similarly, their work was not as accurate as it should have been. I didn’t feel like they were persistent enough to find the right solution for the client that leads to an impact drop per naira. The team members in question weren’t as responsive as the rest of us. It was holding up other processes within the workflow which made it difficult. They weren’t as fun to work with as they were expected to be. I evaluated them against the current core values. Actually, I wouldn’t necessarily say they were failing in any of the four categories (freedom, respect, fun, and health). In fact, they were probably thriving in at least 2 of them. So what did I do? That’s right – I went to the whiteboard. I started writing down all of the qualities that I thought made an effective team member. It was then it dawned on me that core values were taken for granted. The core values of an organization are those values we hold in high esteem that form the foundation on which we perform work and conduct ourselves. The core values are the basic elements of how we go about our work. They are the practices we use (or should be using) every day in everything we do. Five Key Core Values CORE VALUES FOR SOCIALANDER At Socialander, our core values are rules to live by. These rules include passion, accountability, collaboration, and excellence. How will core values affect you as a person or organization? Values are our method of behaving or basic cognitive process that we tend to hold most vital. Knowing your values affects your behavior as you are acting in full integrity with who you are, and you do walk your talk. You make decisions and actions honoring these values. It does take courage to live up to the values. WHY COMPANYS CORE VALUES ARE IMPORTANT? Why are company core values important? Secondly, So would you outline your company values? What are the perceived company values that exist today? Note, before you answer these queries because you should understand what core values are in general. These are the items that you just believe are most significant within the means you reside and work. Basically, Core values ought to verify your priorities but not forgetting the core of your company. Typically, core values support the vision of your company and form its culture. They’re the essence of the company’s identity, their principles, beliefs, and philosophies. Additionally, Several firms focus totally on the technical competencies but usually forget the underlying competencies that build their firms to run smoothly. Establishing study core values provides each internal and external blessings to the company: Core values drive firms in decision-making processes. Secondly, if one in every of your core values is to compliment the standard of your product, any product not reaching the satisfactory requirement is mechanically eliminated. Core values educate shoppers and potential customers concerning the corporate world, especially on emerging trends to adopt in this digital age. In this competitive digital era, having a group of specific core values that talk to the general public is certainly a competitive advantage. Basically , understanding your company’s values may be a difficult and vital exercise but it is worth it. Your company’s values are a central part of the principles of your company and can convey your message and help people to understand what you stand for. By changing these vital factors in your company, you’ll be able to use them as a guide to form the most effective selection in any state of decision-making for your company. Some businesses and decision-makers are very concerned about what you or your company worth most. Once several choices appear affordable, it’s useful and comforting to have confidence in your values and use them as a powerful tool to drive you in the right direction. When you think about your values in a higher cognitive process, you’ll be able to recognize your sense of integrity and what you find true that helps you to approach decision-making with clarity. You’ll conjointly recognize that what you’re doing is best for your company, employees, and customers. It could be very difficult to make value-based decisions but creating a selection that you just recognize is true may be a ton easier at the end of the day. However, if you nurture your staff to leverage on this term while making goal oriented decisions ,you can never go wrong. How does one verify your core values? Don’t simply copy another company’s set of values unless you’ve got examined them terribly closely and recognize that they’ll match. Otherwise, take thirty to one hour and develop your own. After you have figured out the list, have this question at the back of your mind. Do these values cause you to feel sensible concerning yourself and your company? Are you pleased with your prime 3 values? Would you be comfortable and proud to publish these values? Do these values represent the items you’d support, even if your selection isn’t popular? To get more familiar, here may be an additional list of company values from Socialander: “As we tend to grow as an organization, it has become very important to expressly outline the core values from that we tend to develop our culture, our brand, and our business methods. These are the 10 core values that we tend to live by:” Conclusion Finally, sit down and be humble!. Keep in mind to often affirm your company’s core values at employee conferences or post them on the shut-in of your work wherever they’ll function as a reminder to your employees. Solid core values can reinforce your business relationships and facilitate staff and management to conduct their business in an exceedingly truthful and
Facebook Live: The Definitive Guide
Facebook Live is a real-time social video streaming platform. Have you found it difficult to set up Facebook Live in recent times? I would help you discover how to use this Facebook feature well. This Facebook feature can trace its roots all the way back to 2010, once it had been accessible solely to Facebook itself for broadcasting its conferences. It became accessible to celebrities in December 2015 and was created public to any or all in April. Therefore, if you’re not using it now, it’s probably time to at least give it a try. Luckily for you, we’ve prepared this Definitive Guide to Facebook Live to assist you on your way to paradise. This Facebook unique feature is the latest development in Facebook’s continuous transformation from its humble text-based origins to a visible content distribution system. Facebook Live may be a period video sharing platform that enables you to record and broadcast live video to your followers. Facebook is late to the live-streaming game, compared to older live-streaming platforms like a periscope. However, it will have one ace up its sleeve: its social graph. Is Facebook Live Actually Live? This Facebook feature is a live video streaming feature Facebook that allows you to broadcast a live video out to your audience through your company page or personal profile. Facebook Live was released in April of 2016, and while many marketers are still getting their heads around it, the ones who are using it seem to be. How To Use this feature Effectively 1. Go swallow a powerful affiliation:- Ensure your broadcast is as clear, high-resolution, and stable as possible. 2. Engage with your audience:-We rate content that sparks conversations and purposeful interactions between real folks. Videos that inspire friend-to-friend or person-to-person interactions tend to urge a lot of distribution. Actively responding and moderating comments throughout your Live broadcast will play a very important role in fostering such conversations and interactions. Some techniques to drive healthy engagement include: 3. Broadcast for longer periods of time to reach more people:- Facebook proritize longer videos (3 min +) that urge individuals to continue watching. For Live broadcasts, the longer you’re Live, a lot of seemingly individuals area unit to get and invite their friends on Facebook to observe the video. You will be able to keep live for up to eight hours once broadcasting over the Live API with AN encoder! 4. Tell people ahead of time when you’re going to broadcast:- Build anticipation by rental individuals recognize once you will be broadcasting live. You should factor in programming your broadcast if you’re exploiting a streaming software package or AN encoder to go Live. 5. Be artistic and go Live often!:-Try differing types of broadcasts – and go live often – to stay your audience engaged. Attempt totally different phone or camera orientations, broadcast durations, and formats to examine what works best for you. Use insights obtainable in creator studio to judge totally different approaches. What are the rules for this feature ? This feature must not be used to mislead users that specific footage is happening in a particular locale when it is not. All pre-recorded content contained in a broadcast streamed to Facebook Live must be clearly marked as pre-recorded. Can Facebook Live See Me? This feature is a gift for broadcasters looking to grow their audience, but don’t count on getting familiar with all your viewers. That’s because this feature does not disclose the personal information of your viewers unless they are your Facebook friends. This may seem strange for a social network dedicated to making “the world more open and connected”. However, privacy concerns may place limitations on what information is publicly available. Can You See Who Watched Your Facebook Live Video? What happens during Facebook Live? Can you see who views your Live session? During the Facebook Live video, you can see who’s watching your Facebook Live and anyone who interacts with you on the video. If you’re friends with them on Facebook, you’ll be notified when they start watching your video, and if you’re not friends, you will see when they interact with the video (that is, when they like and/or comment). While everything appears to be easy throughout Facebook Live, the challenges begin when your Facebook Live video has ended. Whereas you’re ready to publish the video for later viewing and interaction, What specifically happens when the video has ended? After your Facebook Live video has ended, you won’t be ready to see specifically viewed your video throughout its live broadcast. you’ll be able to see statistics and numbers – like what percentage views it got, however long the video was viewed for, wherever your viewers are from, however recent they’re, what gender they’re, etc. – however, you won’t be ready to see individual names. Unless you have an elephant memory and you remember everyone who joined the video during its live broadcast, or you have a team of minions jotting down all the names, there’s no way of knowing who specifically viewed your video. But if you actually need to check as several individual viewers when the video has complete, be good regarding it and have them move. raise queries, evoke their feedback or opinions, something that may get them to comment and interact with the video. Some influencers do a Q&A session on Facebook Live as a result of its very effectiveness. Also, if the explanation you’re inquisitive about this can be that you just don’t need your video to achieve a particular audience, you can change that in the video settings. How will this Facebook feature work ? This feature may be a gift for broadcasters wanting to grow their audience, however, do not reckon to obtain conversant in all of your viewers. that is as a result of Facebook Live doesn’t disclose personal data of your viewers unless they’re your Facebook friends. What is the best resolution for Facebook Live? 1920×1080 Here are the video format guidelines recommended for Facebook
Top 10 Online Jobs In Nigeria For Students And Freelancers
Looking for extra money to help you support yourself while studying is not such a bad idea. When students go job hunting, they’re always ridiculed or marred for being inexperienced. If you’ve ever had this terrible experience, you can stop regretting it. Virtual jobs have received a great boost. Research shows that businesses lose $600 billion a year to workplace distractions and that remote workers are 35% to 40% more productive than their in-office counterparts. Hence, more companies and professionals are looking to hire virtual workers. So, it’s no longer difficult to access top job opportunities anymore. And to make it easier, you will discover the top online jobs in Nigeria for students and freelancers. 1. Online Tutor All students don’t have the same assimilation strength in learning. While some students understand a subject after they teach it, others understand immediately after the class, and others understand after they’ve been taken through a second lesson. With parents keen on ensuring their kids remain up to speed with learning and information, they remain highly interested in finding the right online tutors to help their kids learn faster and perform better. And you can be an online tutor even as a student. Since online tutors basically teach subjects they’ve understood and passed through, turning the wheel of their mental knowledge isn’t so much of a problem – you only require a little research again. You will get well paid to teach from your dorm as this remains one of the top online jobs in Nigeria for students and freelancers. 2. Personal Trainer Training oneself to perform optimally demands that the physical and mental health of the individual remains at a high level. Of course, there are many tactics and training patterns the individual can adopt, however, a personal trainer can help them improve faster in less time. Personal trainers assess their customers’ bodily strengths and weaknesses and create customized workout plans. They provide physical and mental guidance and monitor customers’ progress regularly. They also guard against their customers getting injured during a session. If you love exercise, you can easily venture into this profession and start working with a lot of clients (you don’t need a gym as some of them would prefer home service). 3. Virtual Assistant Many business professionals have a lot of duties and events to attend, hence, they need help with putting their schedule together while they make other preparations. Most of these professionals work from home, so they don’t have an office space wherein they can gather people. As a virtual assistant, you will offer administrative services to clients from a remote location, usually a home office. Typical tasks a virtual assistant might perform include scheduling appointments, making phone calls, making travel arrangements, and managing email accounts. This is one of the top online jobs in Nigeria for students who have their education to pursue and freelancers who want the liberty to go after many jobs simultaneously. 4. Online Recruiter Many companies are too busy organizing themselves by building the right corporate culture and company values to help them achieve their set goals. So, they outsource certain responsibilities that deal with recruitment to a group of professionals popularly known as virtual recruiters. Virtual Recruiter’s work descriptions comprise writing clear job descriptions, posting them online, sourcing and screening potential candidates, communicating with the Manager and staff, reviewing job requirements, interviewing, assisting with onboarding, and helping with any other recruitment process. To become a virtual recruiter, you need to hold expert knowledge of recruitment processes, questioning tactics, and candidate filtering. 5. Email Marketer According to Statista, about 316.9 billion emails are sent and received daily among individuals. Further projections show that this number will increase to about 376.4 billion in 2025. If there’s a huge number of interactions moving through emails, then it’s worth attention. Companies, personal brands, affiliate marketers, and their likes use emails to engage with their audience on a personal level. Unlike any other communication tool, email allows these professionals to have a one-on-one interaction with a customer or lead. But everyone isn’t good at crafting emails as your subject line, and the first line of the paragraph must be sticky enough to keep the reader scrolling. Mastering the technique is easy for a student who desires to become an email marketer, which is one top online skill in high demand. 6. Freelance Writer Writing is still the highest form of interaction that people use on the online and offline space. If not for writing, you wouldn’t have the privilege of reading this article. It might have come in form of a podcast which might have given a different feel entirely. Writing takes on different forms as some of them are content writing, storytelling, UX writing, script writing and a lot more. Mastering writing isn’t so much of a challenge as basic academic training gives you the right foundation to build and harness this skill. Freelance writers will remain in demand in today’s marketplace. Journals, magazines, blogs, and working professionals will always need writers to help them with certain activities. 7. Resume Writer Resume writing is another one of the top online jobs in Nigeria for students and freelancers. It’s obvious that to work in a standard corporate environment, everyone to possess a resume to get through the application stage. And truthfully, only a few people can prepare a resume well. As a student, you can learn how this works as there are many experiences of students who ventured into this path and started making huge bucks for themselves. To be a good resume writer, you need to study the processes involved in creating a good resume. Of course, majority of the information you will need is online, hence you don’t need to attend a unique course to get acquainted with the process. 8. Transcriptionist A transcriptionist is a professional typist who listens to recorded or live audio files and converts them into text format from what they hear. These professionals offer their services to medical, legal, and general transcription industries whenever they are
Top 8 Smart Online Business Ideas That Pays In Nigeria
Physical offices have taken a downward trend as more people have structured their business to function in the online environment. Starting a business online demands that you come up with one or two smart online business ideas that pay whether in the U.S, Nigeria, or any part of the world. You might start by earning a few dollars, but with the right investment and structure, you can join the giants such as Amazon and Craigslist. Even if you have no interest in e-commerce, there’s so much you can pursue. So, if you’re still thinking about the line of career to pursue, you will get some ideas here. However, understand that these ideas will take some time to implement. Therefore, let’s look at some smart online business ideas that pay you in Nigeria or any part of the world. Why Run An Online Business? As an entrepreneur, you’re constantly exploring new opportunities that will help ease everyday human living., While some entrepreneurs prefer to follow the tedious process of ideation, screening, etc, others prefer they get ideas from others and invest in them. With many business ideas presenting great projections, they end up costing you a lot of money to simply set up without you making a single sale. However, if you tried the path of growing and building a business online, you would encounter that loss. According to Wpbeginner, buying a new domain name would typically cost you anywhere between $9 and $14.99 per year. However, these prices may differ based on the domain extension or the domain registrar you choose. Compare that to the cost of an office space that goes for $100–$250. With lower overheads and higher profit margins, online businesses also give you the freedom to pursue a wide range of market space as you don’t need so much segmentation. Setting Up Your Online Business In setting up your business online, you need to put in the right structure. A good way to start would be to follow the steps which include: Conduct Research Conducting accurate research is the first and one of the most important step when you want to set up your business online. Your research can focus on some of the trending skills that individuals can monetize or some products that have huge customer numbers. Your research can cover entire communities and even countries. You can ask your friends and family in business about emerging markets as well. Choose a Business Model Many businesses fail because they try to copy a model of a business. While you can copy a business model, ensure that the model fits right into your program. And in a case where it doesn’t work, you can make mild changes and create your own model. Your business model will help you and any person who will work for you understand the approach you have adopted to do business and follow it duly. Build Your Website An online business cannot be completely an online business when it has no location on the internet. Of course, you can use social media handles, but you won’t be able to control so much in that environment that can harm you and your business a lot. The best option would be to create a website where you can position the key things you want your target audience to see regarding your business. Create Copies and Catalog Products If your website visitors cannot see your products and services, then you will have difficulty profiting from your online business. A good thing to do would be to create product catalogs and commensurate copies for every one of them. This way, you eliminate too much work on your customer service. Create Marketing Funnel A marketing funnel will help you easily convert your leads to customers. This way, you will spend less money on advertising, which will boost your revenue. Top 8 Smart Online Business Ideas That Pays In Nigeria As someone who wants to start an online business but lacks the right ideas to start anyone, here are some of the smart online business ideas that pay you in Nigeria or any part of the world. 1. Web Designer Web design is an industry that has experienced rapid growth over the years. As digital media gradually becomes a vital aspect of people’s lives, the growing reliance on the web for communication, information, execution of activities, and much more is obvious. As a web designer, it is your core responsibility to build and redesign websites. Ensure the website is functional and users can easily navigate through every part of the platform with ease. Although the beauty of your website is not your key function, this is vital if you want to keep users on your platform. Web designers can work within a company or as freelancers – your choice will depend on the working conditions that grant you the highest level of productivity. No matter where you work, you will always have steady conversations with clients. 2. Content Creator The online environment thrives on content. Immediately you access any platform, they will swarm you with content from different creators who push their unique interests. @avinash commented, “Content is anything that adds value to the reader’s life.” As a content creator, you can leverage platforms to push out your content. You can create courses and writeups on unique subject areas and sell to an interested audience. Platforms that are notable for allowing users to create content for sale include Udemy, LinkedIn Learning, and Audacity. If you want to enter the content creating space, you would need to choose the style of execution you would use – writing, creating videos, or podcasts. Becoming a content creator remains one of the smart online businesses that pay in Nigeria or anywhere in the world. 3. Affiliate Marketer Many companies dish out thousands of products that will not reach any interested customer with no serious marketing game. For this reason, we always advise companies to get the right digital marketing agency that will help
How To Choose The Right Social Media Platform For Your Business
Social media is unarguably one of the most effective marketing methods for every business that wants to remain visible in today’s active online world. However, not all social media platforms are created or operated the same. Every platform has its group of users that interact a certain way and promote certain goals with content. So, you must learn how to choose the right social media platform for your business. By 2020, over 3.6 billion people were using social media worldwide, a number projected to increase to almost 4.41 billion in 2025. Social media will get you in directly in front of your users, but there are several social media channels you could use. Remember, the goal is to make the most of your minor efforts to achieve more. The good news is, you can start narrowing down the many options by using a few tips to maximize your marketing efforts. Before we get right to these tips on how to choose the right social media platform for your business, we should answer an important question. Is There A Right Or Wrong Social Media Channel For A Business? Honestly, the answer is NO. A hospital can be just as successful on Instagram as a clothing store. Just as there isn’t a ‘wrong drink to pair with your meal, and there’s no ‘wrong’ social network for your company or business. However, the goal is to maximize your minor efforts to produce the best results. Now, you can achieve this by understanding your business, your audience, and how social media fits into your digital strategy. Once you have a full grasp on this, you can create the kind of content your audience wants, and the best platform for your company will become an easy decision. How To Choose The Right Social Media Platform For Your Business Following these steps and recommendations should help you make the right decision; #1. Consider the Nature Of Your Business Is your company a business-to-business (B2B) or business-to-consumer (B2C)? For B2C companies, be looking to get more visibility and engagements from customers. In that case, Facebook and Instagram are the best tools to visually engage and interact with customers. However, for B2B, LinkedIn is more advisable for target current and potential clients to builds a personal connection. Also, for all business types, YouTube is important to interact and share. Plus, it’s Google-friendly and adds validity to your brand. #2. Define Your Target Audience Every business aims to avoid failure while advertising, so you need to ensure that your advertising budget is maximally utilized. Instead of simply pitching your tent with the platform that has the most users or the newest and most popular social media property, you should spend time understanding your audience and where you can find them. Additionally, you should ask yourself what you know about your clients’ demographics? Are they older, younger, male, female? Start by doing a bit of research on this. When you get thorough with demographics, you’ll narrow down your platform and find the most beneficial one to pursue. Most times, Google search will deliver the best return; Facebook or Instagram may also perform well. Whichever social media platform you choose, give it some time and solid effort. Don’t spread yourself too thin by trying to manage multiple platforms at once. If you are experiencing some challenges in this regard, ask your audience with a simple survey. You can ask how they come to hear of your product or your business. #3. Align Your Social Goals Choosing the right social media platform to focus on is heavily determined by your social media goals. To enhance customer care, Twitter is likely most beneficial, as it is a top platform for customer feedback. Brands in the travel and hospitality industries may go for Instagram since this platform avails them the opportunity to showcase their offers and properties visually appealingly. For your business to prosper in the social media space, you need to engage in activities that will generate the highest ROI. Also, you can let your product or service guide you. An example is, if you’re building a consumer-facing small brand, start with Instagram. But, if you’re focused on generating quality leads, post-value-add content on LinkedIn. The audiences on both platforms appreciate and interact with content differently. Aligning platform benefits with business goals is key. #4. Research Your Competitors Look at the social media pages of all your top competitors. Check to see what content they are posting, how often they are doing so, and how many engagements they get with each content. This will help you predict the kind of content to put up and how many engagements you stand to get. When you decide which social media platform is yielding the greatest results, select that one. However, don’t just jump to it yet. Start by setting achievable goals and KPIs that relate to those goals. #5. Match the Platform with Your Audience It’s normal for businesses to feel the need to push content to every available platform and stretch themselves too thin. Your company could have an Instagram page but that doesn’t necessarily mean it should. Evaluate your company’s goals and find your right target audience. Then, research social media platform demographics and create an account or accounts where your content will have the biggest conversion. #6. Take Part in Forum Discussions Blogs, Medium, LinkedIn, and Reddit allow you to share your content and remain relevant to many people. Don’t underestimate that advantage by sharing low-quality, or boring content. Hit with your best shot, know your audience, choose a catchy title, and engage in discussions frequently. Conclusion Social media is a significant tool for content marketing. But the secret to choosing the right social media platform for your business is pretty easy. Know your business, your goals, your target audience, and where you can find them. Go there on that platform and make some money.
Top 12 Websites That Give Quick Loans Without Collateral
Getting a loan in Nigeria is tough. There’s usually a lot of disagreement and distrust, with the deal-breaker being strong collateral that the borrower cannot afford. Because of this bubbling concern, a few individuals started websites and platforms that give quick loans without collateral in Nigeria. Indeed, a lot of these businesses have grown as they’ve constantly helped borrowers receive the help they need, and these borrowers fulfilled their promise by repaying the loan. On the other hand, some of them have experienced terrible situations with borrowers who had problems paying back their loans. Whether head or tail, it’s vital you understand that these websites that give quick loans without collateral in Nigeria are running an enormous risk that can reward them or destroy them. Therefore, let’s quickly extend this conversation to identify some of these big loan agencies. 1. Grofin GroFin is an industry that seeks to support SMEs in Africa with loans to help them scale their businesses faster. In their market, they have helped over 735 SMEs, 9,360 entrepreneurs, and approved over $385 million in business loans. In other to increase your chances of accessing a loan from this industry, your business has to be in Education, Healthcare, Processing, or Manufacturing. Additionally, it must positively affect the society wherein you operate. As with every loan case, you need to provide a guarantor and show your numbers to GroFin, representing 1.5 times the annual turnover greater than the loan. You can require medium-term loan capital between US$100,000 and US$1.5m (equivalent in local currency) for a loan duration of 3-8 years. 2. Paylater Paylater is an automated lending service aimed at improving the ease to access credit to financially under-served/excluded individuals around Africa. You can get access to loan provisions within seconds and receive your funds within five minutes after approval. You can access your loan via an Android mobile app, with lending decisions provided almost instantly. If you’re a new borrower, your starting price will be N10,000 only. These loans basically function as help to aid you to recover and stay afloat until you monetize again. It is perfect for anyone looking for an unsecured personal consumer loan, students, and individuals ineligible for typical bank loans due to thin credit files. 3. Kiakia. Co KiaKia is a licensed non-banking financial technology company. They’re one of Nigeria’s pioneer digital lenders and also the leading peer-to-peer marketplace. KiaKia grants you access to secured and unsecured loans and also takes part in well-structured profit-sharing business transactions. The platform aims to ensure credible individuals and businesses have access to critical credit despite the lack of credit history/information, institutional bureaucracies, lack of innovation, and ability to meet this need. Unlike other loan agencies, the KiaKia Peer-to-Peer Marketplace is an app-based platform structured based on an exchange or negotiation. The Marketplace enables individuals, via the KiaKia P2P App, to lend to Nigerian consumers and MSMEs directly through its peer-to-peer lending platform. 4. One-Fi OneFi has constantly sought to democratize access to finance by leveraging data and technology. They have created a complete lending process fully online via the Carbon Mobile App. You can leverage technology to make it simpler to access a wide range of products, irrespective of distance and time of day. Carbon is the simple, mobile platform for Payments, Bills, Smart Investments, Credit Reports, and Instant Loans. It is the perfect place to run when you need help to cover unexpected expenses or urgent cash needs. You can apply for a Carbon loan 24 hours a day, 7 days a week using a quick application process that lets you know your status within minutes. 5. C24 C24 is one of the huge websites that offer loans without collateral in Nigeria. On this platform, you can either opt for personal loans, business loans, or quick cash loans. Each of these loans comes with peculiar interest rates and unique conditions. To start your loan process, you will need to fill out an application form and submit all necessary documents for analysis. After analysis, you will receive a call from an agent for some confirmation, after which you will receive your loan in 24 hours if your application pulls through. 6. Quickcheck Quickcheck is another in our list of websites that give loans without collateral in Nigeria. Indeed, they come in strong at this position with their simplified and improved technology that allows you to avoid long queues, wait time, and bulky documentation when you need a quick loan. As a borrower, your behavior will be accessed and this will instantly help in the evaluation of your loan application. This assessment process ultimately offers you the best credit amount you can get to fund your business or personal goals. To use this platform, you will need to download the app, create an account, and apply for the loan immediately. The platform is fully secured; it will leak none of your documents. Currently, the application is only available on Google Playstore. 7. Smedan Smeden boasts to be a Vanguard for rural industrialization, poverty reduction, job creation, and enhanced livelihoods. And they’re not only one website that gives loans without collateral in Nigeria; they do more than that. On the Smedan platform, you can learn to write a business plan, boost your skills and knowledge base, register your SME and even get access to survival funds for your business. Smedan is constantly working in contact with other institutions in both the public and private sectors to create a good enabling environment for business and MSME activities in particular. 8. Lydia. Co Lydia will help you access working capital, keep track of your receivables and invoice your customers anywhere & anytime. Your loan applications are processed within 48 hours and, if approved, disbursed within the same day. As expected, banks will demand collateral to give you a loan. To get financing from Lidya, you don’t need to have collateral; you only need your 3 years of audited financials and 5-year financial projections. The algorithms process around 100
How Can I Make Money With Facebook Marketplace?
Facebook Marketplace is a digital marketplace where users can arrange to buy, sell and trade items with other people in their area. The name says it all! Facebook Marketplace is an open exchange where users can buy, sell new and pre-owned items to other users. Anyone can list products or services for sale and gain access to a local audience. Users can browse the whole Marketplace, select categories, check in on groups, or go directly to stores they like. Each option tailors the products shown to a specific user’s likes and interests on Facebook. How does Facebook Marketplace Work? The Facebook marketplace opens with photos of items that people near you have listed for sale. To find something specific, search at the top and filter your results by location, category, or price. Send the seller a direct message from Marketplace to tell them you’re interested and make an offer. Is Facebook Marketplace Free? You can sell items on Facebook Marketplace for free, and the process to list your items should only take a few moments. To sell on Facebook Marketplace, you’ll need to describe what kind of item you’re listing, how much you want for it, and who you want to see the listing. How do you get paid with the Facebook marketplace? The Marketplace doesn’t have any built-in payment mechanism, so you have to arrange payments directly with the other party in a transaction. Unscrupulous sellers may insist on cash, gift cards, or other untraceable payment methods, and shady buyers may offer gift cards that turn out to be worthless. How much will it cost to sell on the Facebook marketplace? It cost nothing for people to sell on Facebook Marketplace, and there is no fee to affix Facebook or Facebook Marketplace. If you use Facebook Marketplace as a merchandiser, there’s a five-hitter fee on all transactions, with a minimum charge of $0.40. Can you get scammed on the Facebook marketplace? Facebook Marketplace is an online shop similar to Craigslist, and just as likely to harbor scams. It allows you to sell items, services, and even homes to people in your local area. Are there regulations on who and what can sell? Anyone can sell in the marketplace. To sell, you simply must have a Facebook account and follow the rules and regulations. Any product you would need to be 21 to have is prohibited to sell. For example, alcohol, prescribed or illegal drugs, weapons, explosives, and more are all restricted for selling. You are also unable to sell services and animals. Services could be painting, washing cars, and more. On that same point, you are also unable to list potential jobs. 10 Tips For Making Money On Facebook Marketplace Okay on to the juicy stuff. We know you have lots of tips and ideas to make money using Facebook Marketplace. After all, you’ve made over $3,000 in the last month selling items on Facebook Marketplace! Tell us your tips and what works to make money selling on Facebook Marketplace. 1. Price Items Well I stick to at least 50% off the retail price or less depending on the condition and perceived desirability of the item. Remember that just because something is sentimental to you doesn’t increase its value for someone else. If I got something secondhand, I typically price based on the true retail price and not the price I paid. Oftentimes, I’ll come out even or earn a little profit to pocket when I sell items I purchased secondhand. Just another reason I love buying secondhand in the first place! 2. Take Clear Photos Styled photos are great but can be time-consuming. A clear photo holding something up against a white wall will really help buyers see what you’re selling quickly as they scroll through. 3. Clean & Fix Items Awash, a wipe, or a stitch can go a long way. Be honest about the condition of the items and price accordingly. 4. Bundle Like Items Group items together like books, clothing of similar sizes and styles, kitchen tools, outdoor gear, etc. It can help sell items faster but also might encourage people to come to pick things up when it wouldn’t be necessarily worth the trip for just one $3 onesie or one $2 can opener. 5. Use Keywords Use descriptive keywords to help your item be featured in searches and filters. For example, if you’re selling a side table, tag it with as many specific words as possible for which people might search. Some examples include the end table, side table, and nightstand. Also use words to describe the colors, materials, design style, brand, and like brands. 6. Crosspost Your Items If you use the Facebook app and post initially to Facebook Marketplace, the platform allows you to share to other Buy and Sell Facebook groups with the click of a button. Search Facebook for local buy-sell-trade groups to join or create one of your own! Once you have the pictures and description, you could also crosspost to other apps like LetGo, OfferUp, Craigslist, or online resale sites like Poshmark or Kidizen. 7. Respond Promptly Making arrangements quickly helps me avoid flakes. I usually get a lot of “I’m interested in this item” and I respond asap with “What questions can I answer?” “When can you come to pick up?” and “Priority to first pick up.” 8. Suggest Add On Items Do you have other items in a similar size or style that you’re posting? Send a link to those as well and offer a bundle incentive. I usually say “If you’re interested, I have these items for sale as well and can bundle for a better deal!” I don’t intend to be pushy, but they may not have seen the items and would be interested in them, particularly if they are driving to pick things up anyway. 9. Be Safe I appreciate Facebook Marketplace because you can snoop a little at the profile of the buyers, and man do I love a good
How To Use Linkedin Polls For Better Engagement?
What is a Linkedin Poll? Poll definition, a sampling or collection of opinions on a subject, taken from either a selected or a random group of persons, for the purpose of analysis on Linkedin. Linkedin has introduced a replacement feature for its users, and it’s called ‘Polls’. victimization this feature, members will reach bent on their networks to gather feedback on totally {different|completely different} topics and on different merchandise or services. Surveyors might even share the results of polling with others by employing a constitutional feature. LinkedIn ‘Polls’ is accustomed begin new conversations or creating choices that are supported by the responses of individuals. The following knowledge of polling is going to be offered at one place once a poll closes – Can you do polls on LinkedIn? You can create a poll from LinkedIn’s homepage. … In the Create a Poll window, type your question and fill in the options. There is a minimum of two options and a maximum of four options on a poll. Click the +Add option to add another option. How do you create a poll & survey on Linkedin? Whether you’re creating a LinkedIn poll from your mobile device or desktop computer, the steps are the same. First, click the option to Start a Post. In the Create a Post window, click the + icon and select the Create a Poll option. Next, type in your question and add up to four poll response options. You can produce a poll from LinkedIn’s homepage. … within the product, a poll window, type your question and fill within the choices. there’s a minimum of 2 choices and a most of 4 choices on a poll . Click +Add choice to add another choice. How do I create a poll & survey on Linkedin? Your skilled network will be an excellent plus once it involves gleaning insights or obtaining a second opinion. Whether or not you’re debating that business tool you must invest in, inquisitive about that LinkedIn Learning course professionals in your field notice helpful, or deciding that interview question to raise a prospective team member, obtaining input from your network will offer you the arrogance to tug the trigger or pursue another direction. That’s why we have a tendency to introduce a fast, straightforward, and fully virtual thanks to soliciting feedback from your network via our new polls feature. Asking your network for feedback—and providing it to others in return—is an excellent thanks to getting relevant and aware input, whereas additionally sparking new conversations and discussions together with your trusted connections. How to create a lightweight poll in thirty seconds or less? With polls, you’ll simply faucet into the collective data of your network by making a lightweight poll in but thirty seconds. Here’s how: Start a replacement post and click on the “Create a Poll” choice within the individual menu. Type your question, enter up to four answer choices, and choose the poll’s duration—between twenty-four hours and up to 2 weeks. Write up a post to travel together with your poll—you will embody hashtags to assist your poll to get a lot of attention. Push the poll live to either your connections, specific teams you are in, or to anyone across the LinkedIn network. By targeting specific teams along with your poll, you’ll get even a lot of relevant insights – as an example, if you’re during a cluster for marketers, you may raise regarding the cluster member’s favorite tool for email selling management. Review poll results and continue the spoken language While your poll is grouping insights from your network, you’ll simply keep an eye fixed on the activity in the period, like what percentage votes are solid to this point, results for every choice, and the way abundant time is left for option. Only you, the poll creator, may also see UN agency voted and what they solid their vote for. Once the poll closes, you’ll see all the pertinent data in one place: the winning choice, the proportion of votes for every choice, and also the total vote count. Curious why somebody voted in a sure way? Message them from directly inside the poll. It’s a good thanks for getting deeper insights and to remain in contact along with your connections. Polls are going to be step by step rolling out globally on mobile and desktop over the ensuing few weeks. we have a tendency to encourage you to allow it an attempt to share your expertise with us! If you are interested in gaining another insight or process on how to set up Linkedin Polls. Here is how you can set up Linkedin Polls at ease How to Setup LinkedIn Polls? Using LinkedIn ‘Polls’, you’ll produce a poll from anyplace on the LinkedIn platform – First Step Second Step Type in a very question and add poll response choices. you’ll add up to four choices. At present, LinkedIn permits the participants to pick out one response rather than multiple responses. Therefore, every question has to encourage the readers in choosing one possibility that looks best suited. Third Step Select a time limit for poll responses from the computer menu and click on ‘Done’. (Minimum – one day, most – a pair of weeks). Post the poll too – Connections Groups (if you’re a member of a group) or anyone across the LinkedIn network. Include 1–3 LinkedIn Hashtags relevant to a poll’s topic. It allows you to collect entries from outside of the immediate LinkedIn audience. How to Use LinkedIn Polls for Business Growth 1. Learn about Target Audience’s Content Preference Are you unsure of the content type like snappy videos or catchy documents that will attract your LinkedIn community? You may use the LinkedIn ‘polls’ feature to conclude on this dilemma. You can learn about the content that is mostly preferred by the target audience. Using this information, you can create engaging and relevant content to attract the target audience. You may return to a ‘poll post’ after uploading