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Social media has become the next big thing that has happened to brands and entrepreneurs. With social media analytics tools, one can track performance to check on growth, traffic and conversion rates.

But before we consider all aspects of social media analytics, let’s gain a common understanding of social media.

What is Social Media?

Social media has allowed a lot of brands to build themselves in the online space. In simple terms, social media is a technology or interactive technology that facilitate sharing of ideas, interests, thoughts, information via virtual communities. It allows users to communicate electronically.

We have some types of social media. And no matter the social site, social media analytics tools can track activities that take place on these social sites.

4 important types of social media every marketer needs to know are

√ Social networking sites

√ Image sharing sites

√ Video sharing sites

√ Social blogging

Do you know you can track data and conversations from these social media sites? This is where social media analytics tools come into play. But first, what is social media analytics.

What is Social Media Analytics?

Social Media Analytics is the act of gathering data and information from social networks like Instagram, Twitter, Facebook and analyzing them. It’s a way online marketers track information about products and services online.

To measure your performance of actions here, some social media analytics tool needs to be employed.

Let’s take a tour of some free social media analytics tools.

Social Media Analytics Tools

To get more audience and engagement, we put a lot of effort into advertising both with words of mouth and social media.

With social media analytic tools, we can know how our social media marketing efforts are paying off and also finding out areas that need to be improved.

These tools are used to optimize your social media accounts, track social engagements, discover trending stories and news, get new ways to improve your social media pages, and a lot more.

Some of the tools are:

1. Followerwonk:

This tool helps you find and connect with influencers as well as create a visualization that helps you compare your social graph to others.

You can dig into your Twitter analytics to know who your followers are really, analyzing followers by location, bio and more.

You are also able to know when your followers are active and which tweets engage.

2. Buffer:

Buffer is a great social media analytics tool that helps you in few ways.

You have to write a few posts at a certain time and then choose which social media platforms to post it.

This tool can help share them throughout the week that you don’t have to be on your PC or mobile to have a social media presence. It also helps you track engagement so you can see how many people engaged in your post and also shorten links.

3. Quintly:

Whether you are using Facebook, Twitter, YouTube, or any other social platform, this tool helps to check your social media marketing success.

It also compares the performance of your social media marketing activities and tracks your activities too.

4. SumAll:

Few features of this social media analytic tool are: viewing new customers vs returning ones, data monitoring, goal tracking etc.

This tool connects your key online marketing and e-commerce data in one chart. It guides your decision making through the chart.

5. Cyfe:

This tool helps you track your data from your different online services in one place. It helps you analyze or monitor data from Google Analytics, AdSense, MailChimp, Amazon, WordPress, Facebook etc. from one single location.

So it provides an all in one business dashboard to track all your business information. It also combines metrics from different apps to create new insights.

6. Klout:

This tool helps you to gain insights that allow you to know how you influence people.

It measures influence based on your ability to drive action across all your social media platforms. On a scale of 1-100, it generates a score that represents your ability to spur engagement with people.

7. Keyhole:

This social media analytic tool helps you to measure conversation around your campaign or brand, enabling you to identify clients who are looking for your product and services or influencers talking about them.

It also helps in re-sharing useful content and driving engagements.

8. Viralwoot:

One of the social media analytic tools that allows for great exposure on your Pinterest and pins.

It helps with scheduling your content so that your visibility is increased. It also allows you to create alerts that enable you to know when other users pin your content.

9. Addictomatic:

This tool helps break down search results into headers, making it easy for the user. It’s a straightforward tool that it’s used to monitor your brand’s reputation. Its discovery platform searches YouTube, Flickr, Bing, etc searches for new blog posts or news based on your keywords.

This is one social media analytic tool you can use to get information, stories or area of interest. It provides insights into search trends.

11. YouTube Analytics:

This helps to monitor your performance on your content, videos and channel with recent reports and metrics.

Checking out trends to see what’s happening and what’s not. Find out who is watching your videos and which of the videos can generate money for you. You can generate reports, traffic sources and more.

Why is Social Media Analytics Important?

Social media analytics provides excellent customer care to both current and prospective customers. With the use of the social media analytics tools, you discover new client segments that would have remained hidden. You could identify the current needs of your customers as wells as unmet needs ahead of your competitors.

With the use of these tools, you can track trends specifically related to your brand. Social media analytic tools can help you boost campaign performance with new ideas.

You can be able to find brand ambassadors to partner with to increase brand awareness.


These social media analytics tools help businesses and brands achieve a lot more through social media marketing. Not to forget, Social media helps brands engage customers as well as distribute relevant content.

However, these social media analytics tools ensure that a brands message gets to the right audience.

Did you get value from this? What other social media analytics tools do you know?

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