Twitter is a social media network that rapidly and widely disseminates messages and news. Depending on your target market, when you create a Twitter account for your brand, it can be a perfect location for your business. Twitter has millions of users (330 million and growing!).
We are here to walk you through the process of how to create a Twitter account, whether you are new to Twitter and need to create a brand-new company Twitter account or you already have a personal account that you want to convert to a business account. Starting a new social media account can be intimidating and occasionally perplexing, which is why we’re here.
Twitter is still a major player in the game of social media, Creating a business Twitter account is so easy and seamless that anyone with a Twitter account could do it. If you create a Twitter account for business, it helps in sharing short, memorable content to engage with followers and grow your following.
What Is A Twitter Business Account?
You can engage your followers one 280-character post at a time with a Twitter business account. The process for opening a personal Twitter account for a business is the same, but you can customize the profile to reflect your brand. You can utilize different strategies to raise awareness of your organization, communicate information about your enterprise, teach others about your sector, and distribute the content created by other individuals.
Why You Should Create a Twitter Account For Your Business
You can gain a lot when you create a Twitter account for your business in several ways, including:
- Giving users the chance to connect with influencers: Connecting with influencers who have used or are interested in utilizing your products is another fantastic technique to get awareness through Twitter. People with a sizable social media following and presence are known as influencers. They frequently collaborate with companies and post about them in return for money or free merchandise.
- Monitoring your brand: If you have a Twitter account for your company, you can monitor the users who mention you there. It can also help you identify other accounts to connect with to expand your online visibility. It’s a terrific approach to keeping tabs on consumer perceptions of your company.
- Increasing brand awareness: By setting up a Twitter business account, using hashtags, and posting frequently, you may be able to reach a wider audience and build your brand.
- Establishing a new line of communication with your clients: You can use your Twitter page for business purposes as a quick and simple approach to providing customer care instead of replying to emails or phone calls. In order for consumers to contact you, offer feedback, or ask questions much more quickly than they might be able to by completing surveys or filling out question fields, you could create a customer service profile expressly for this reason.
- Allowing you to publish commercially viable information from your website: Just like other social media sites, Twitter enables you to post links to articles, videos, or product pages, which can help you drive more visitors to your website.
- Keeping you informed about market trends: Twitter has graded news, sports, fun, and entertainment categories that allow you to see what’s trending in subjects relevant to your business.
How To Identify If You Should Create A Twitter Account For Your Business.
Here are some signs to help you determine whether you should create a Twitter account for business:
- You operate a locally owned company.
- Millennials and Gen Z are often your target audience.
- Your customer service staff is overburdened.
- You want to interact personally with your customers.
- To identify candidates for open roles, you want to use social media recruiting.
How To Create A Twitter Account For Your Business
Here’s a step-by-step guide to help you create a Twitter account for your business:
1. Sign Up On Twitter
To create a Twitter account, download the Twitter app, or you can join up there or on the internet by visiting Twitter.com. You must first provide your phone number and email address before creating a username.
2. Include A Profile Photo, Cover Photo, And Description.
Add a profile image as soon as you join up for Twitter. This might be a close-up photo of you if you’re the company’s face, or it could be your company’s logo. Then include a cover photo, which might be a photograph of you or a representation of the goods or services you provide. You can insert your company’s mission statement or motto in the description. Verify that everything adheres to your branding.
3. Follow Influencers, Well-Known Figures Within The Industry, And Companies With A Similar Focus.
By following other users and businesses, you may increase the credibility of your account and grow your fan base. For instance, if you own a neighborhood restaurant, you should follow other nearby companies and well-known chefs. You might also follow regional farms to establish a commercial relationship.
4. Make Your First Post After You Create A Twitter Account.
It’s up to you what you write in your first post. You may tweet about it being your first tweet or publish material from your website. Consider the time you post to determine how to reach your target audience. Industry and the types of people who follow your Twitter company account can affect this.
5. Consider Paying For Twitter Advertisements
To promote your business when you have created your Twitter account, you can pay for Twitter advertisements that appear in Twitter users’ feeds or follow recommendations.
6. Incorporate hashtags throughout your post no matter what you decide to write.
You might use hashtags like #onlineboutique, #womensclothing, or #womensfashion if you run an online boutique. If you run a small, locally owned business, you can provide your general location so that people in the neighborhood might see your tweet.
Convert Your Personal Account To A Business Account.
Step 1: Log in
Open the application on your phone.
Step 2: Change your username to reflect your company name
Click on the circle symbol with your profile photo in the top right corner once you’ve checked in. Click “settings and privacy” from there. This will take you to a page where you may modify your username, your primary email address, your company’s address, and more.
Step 3: Modify The Specifics
To make changes, just visit your profile and select “edit profile” on the right side of the screen. Change your profile picture to your company’s building, a logo, or a professional headshot to start.
Change any additional information in your bio that you want readers to know about your company.
Step 4: Launch Your Advertising
It’s time to start promoting your business account on Twitter now that it has been set up.
Understand Some Terminology Used When You Create A Twitter Account.
Even though we may all already be aware of what a Tweet is, it still pays to be familiar with some terminology unique to Twitter.
You may easily update the information on an existing Twitter account you created for yourself personally and use it for your company. There are some things to think about. The opportunity to retain your current following is the main advantage of transitioning from personal to business.
A word or phrase accompanied by the pound sign is referred to as a hashtag. It indicates that a piece of content relates to a particular subject or falls under a certain category.
Any Tweet that begins with the @ sign and ends with the username of another person or company is
A retweet occurs when one account shares another account’s Tweet.
A quote tweet is similar to a retweet, but it includes a comment regarding the original Tweet.
Between Twitter accounts, direct messages (DMs) are private messages. Requests folder by default is where DMs from accounts you don’t follow appear. If you wish to engage with your customers through DMs, don’t forget to modify this parameter.
Accounts can follow topics, which are subject headings. When you follow a topic, you will immediately see content related to that topic.
Twitter For Business: How To Use It
Once you understand the fundamentals, you should consider how Twitter can benefit your company. You can use the advice in this section to turn your Twitter participation into business growth.
1. Develop a Twitter marketing plan
Treat tweeting like a business endeavor if it is a part of yours. You may better express your Twitter objectives and make a plan for achieving them by creating a Twitter marketing strategy for your company. A great social media marketing plan will incorporate a Twitter marketing approach as well. Taking a broad picture of your social media marketing will enable you to capitalize on the unique advantages of each platform.
2. Discover the voice of your brand
The graves of accounts that didn’t stop to think before tweeting are all over Twitter. Spending some time planning your brand’s voice on the platform pays off. Connecting with your audience on social media is made simpler by maintaining a consistent voice. Additionally, it makes your brand stand out from the competition competing for the 1.9 billion hours every month that people spend on Twitter.
3. Learn the use of Twitter Lists
Twitter Lists help filter out the noise by categorizing your feed into specific subjects once you start using Twitter and your feed begins to fill up. Making a Twitter list is similar to creating a personalized timeline with the content just from the accounts you select. For your business, you could wish to compile a list on of number of subjects. They can be used to keep tabs on collaborators, competitors, or the accounts that interact with you the most.
4. To interact with your audience in real-time, use Twitter Spaces
With the new Twitter Spaces feature, you can host real-time audio chats with other users. It’s simple to spread the news about your audio events thanks to Spaces’ integration with the Twitter platform. Joining is as simple as clicking a Tweet’s link.
You may use the power of your current Twitter brand to drive engagement on Spaces by Tweeting the announcement of your Spaces discussion.
5. Promote your work with Twitter advertisements
The 353 million users of Twitter contribute significantly to the platform’s appeal to advertisers. But because there is so much content shared on Twitter every day, it’s possible that your company’s Tweets get lost in the noise.
Twitter marketing is the solution to this issue. From a single Tweet to a full account, you may promote anything. There is a Twitter advertising option that will help any firm stand out and has no minimum expenditure.
6. Make use of Twitter’s advanced search feature
Twitter’s standard search box typically isn’t adequate to find the information you’re looking for because there are roughly 7,000 tweets every minute concerning TV and movies alone.
With various features that can help you market your brand, Twitter’s advanced search is a more effective tool for sorting through Tweets. To identify users who are interacting with you, search by account mentions. You can use engagement criteria to locate the most well-liked Tweets on a subject.
7. Utilize Twitter Analytics to understand your performance
Twitter Analytics is a powerful platform that gives insights into your Twitter activity through graphs and reports. This tool offers information on everything from the conversion rates of your ads to your top Tweets.
Understanding how to use Twitter Analytics offers lots of benefits for your company. You can use it to determine the days and hours when your audience is most engaged or to evaluate the ROI of your advertising.
Tips for Successful Business Twitter Use After You Create A Twitter Account
A Tweet has a character count cap of 280. Knowing how to convey your brand’s message on Twitter is not always simple.
You can follow the recommendations in these 9 best practices to create Twitter content that performs well.
1. Make It Brief
On Twitter, short, concise statements work best for conveying your argument. The character count of 280 is a cap, not a target.
2. Tweet organically
Brands that don’t sound like brands receive a positive response on Twitter. In actuality, Tweets without links tend to receive the most attention. Additionally, the interaction you get from Tweets without CTAs or links will raise interaction on Tweets with those components.
3. Engage in conversation.
It’s simple for your audience to stop paying attention to you if you’re just broadcasting into the Twitterverse. Additionally, you don’t want a mute audience. You become more noticeable the more engagement you receive. By utilizing quote Tweets or tagging other accounts, you can start conversations. To make your Twitter connection two-way, you may also conduct a poll.
4. Don’t completely disregard CTAs
Although it is crucial to growing your company’s Twitter following, this should not be the only goal. On Twitter, the conventional best practices for ad copy are still relevant. Additionally, being proficient in CTA writing is always in demand.
5. Use emojis in tweets
Emojis are a popular choice among Twitter users because they can be used to clearly and effectively convey emotion in Tweets.
Your brand’s Twitter visibility will increase if you know how to use Twitter emoticons correctly. Emoji-filled Tweets actually get more interaction than those without!
6. Employ popular hashtags
Hashtags help your Tweets stand out in the Twitter cacophony and are viewed by users who are interested in a certain subject.
But using hashtags on Twitter involves more than merely appending a #pound #sign to a few sentences. Find trending hashtags that are already used on Twitter by using the advanced search feature.
Additionally, you can develop a custom hashtag to engage users in discussion about themes relevant to your company.
7. Tweet with visuals
Twitter mostly uses text-based communication. In contrast to apps like Instagram, where they are just one visual in a stream, photographs and videos stand out more there.
Tweets with visual content (such as a picture or video) receive greater interaction than those without. For instance, tweets with animated gifs receive greater attention than tweets without gifs.
8. Decide when to tweet.
One of the most crucial factors that influences which Tweets are seen is recency. Therefore, refrain from tweeting your expertly produced material while no one is nearby to see it. Mondays at 8 a.m. are generally the greatest time to post on Twitter, but your business may have different needs at that time. Utilize Twitter Analytics to monitor the times that your Tweets receive the most attention.
9. Understand when to tweet.
Understanding when to stop using Twitter is a fine line to walk. Too few tweets cause users to lose interest in you. If you tweet too often, people will stop paying attention to you.
More than one or two tweets and fewer than three to five each day are generally preferable.
There are various methods for planning your tweets so they go out at the appropriate frequency. A scheduling function is already included in Twitter.
Like any other social network, Twitter requires practice to master. To start Tweeting, however, doesn’t have to be a difficult task. Keep in mind that being active is the most key element of Twitter’s success.
A Twitter business account is free to create and use, which makes it a cost-effective way to promote your business. You can pay for ads to promote your business but they are not required.
Creating a business Twitter account is the same as creating a personal Twitter account. How you use the account should be different, though. Create a separate business account and use it to brand your content. Keep the posts strictly business-related to attract a following.
Post material that resonates with the target market for your company. Think of the kind of information that might engage, instruct, or amuse that audience. Twitter’s limited character count makes it perfect for sharing fast advice, facts, or insightful information about your sector. Send out tweets with surveys or questions to boost interaction. Sharing content created by experts or influential people in your field is a simple publishing choice. Other suggestions include anything else you think your audience will find interesting or useful, such as business updates, limited-time deals, links to blog entries, amusing memes, and job openings.