Online Marketing Services that help you grow your business

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At Socialander, we help businesses with E-Commerce services to boost sales and increase ROI.

Seeking a digital agency that would take care of your E-Commerce service, we have got you covered.

As we would help you with your buying and selling of your goods and services over an electronic network, primarily the internet.

Having Socialander take care of your E-Commerce service, we would create enabling environment for your business to thrive as we employ various digital service tools to gain massive traction that would end up increasing the conversion ratio.

e-commerce marketing services

E-Commerce marketing is not quite complex, but it is not just about the sales that are the issue. But using various available digital services to make more sales.

In the recent decade, the increasing use of e-commerce platforms such as Amazon and eBay has contributed to tremendous growth in online shopping. E-commerce amounted to about 5.1 percent of overall retail sales in 2007, while it now accounts for 16.0 percent in 2019.

The eCommerce industry’s revenue is rising 23% year over year. Take advantage of a wealth of opportunities to sell your items and provide 24-hour convenience to your customers in the eCommerce business.

Our internet marketing company provides eCommerce SEO and eCommerce PPC services to increase top-of-funnel traffic to your website.

We optimize your product pages, boost the number of product reviews, and tailor your marketing campaigns to your customers’ needs.

How do we do it? Let’s get technical!

Our eCommerce marketing team helps customers access your online store to browse through and place orders for products or services using their own devices, which is powered by the internet.

The customer’s web browser will communicate with the server hosting the online store website as the order is placed.

The order’s data will then be relayed to a central computer known as the order manager, which will then forward it to databases that manage inventory levels, a merchant system that manages payment information (using applications such as PayPal), and a bank computer before returning to the order manager. 

This is done to ensure that the store’s inventory and customer cash are sufficient to complete the order.

The order manager will tell the store’s web server after the order has been validated, and the webserver will then show a message informing the customer that their order has been properly processed.

In order for the product or service to be effectively sent to the client, the order manager will submit order data to the warehouse or fulfilment department.

At this moment, a consumer may receive actual and/or digital things, or access to a service may be granted.

At Socialander, we are ready to start work with you on eCommerce related services, from Business to Business, Business to Consumer, Consumer to Administration, Administration to Consumer and Consumer to Business.

Reach out and let us know how we can help; CONTACT US NOW!


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Benefits of E-COMMERCE Marketing Services

Business Operations Should Be Centralize

You can set up an organized system of siloed channels with eCommerce online marketing. Monitor your leads and brand interactions with data tracking tools, gain access to multi-channel product listings, reach customers across multiple online platforms, and improve management operations.

Consolidate your online presence

Create repeat customers by putting your brand in front of potential buyers. SEO, social media brand management, and conversion rate optimization are just a few of the web solutions that eCommerce marketing covers (CRO). These solutions, when implemented correctly, can help you improve your online reputation and reach.

Increased Sales by Reducing Abandoned Carts

69.23% of shopping carts are abandoned during the checkout process, according to the Baymard Institute. You can persuade online shoppers to return to your site and complete their original purchase by combining email marketing and eCommerce optimization services.

Expand your clientele

Expand your business by reaching out to a wider audience. eCommerce marketing provides a variety of ways to connect with millions of potential customers around the world and generate leads for your website. More importantly, your eCommerce site enables you to grow your company without having to relocate or change locations.

Increase the Efficiency of Your Business

You can successfully scale your business, expand your product lines, and eliminate redundant tasks with the help of reputable marketing for an eCommerce company. You can use data-driven strategies that are aligned with your marketing objectives with eCommerce digital marketing.

Spending That isn’t Necessary isn’t Allowed

eCommerce online marketing is a low-cost way to meet your company’s goals. For your eCommerce marketing strategy, get detailed insights, keep track of your spending, and optimize it. You can achieve targeted results while keeping your budget in check by allocating at least 10% of your annual revenue to online marketing.

Sourcing for an agency that offers an eCommerce service is the easiest way your business can easily reach your clients for more sales. In so doing, you would be getting a high conversion ratio.

Socialander is a holistic digital marketing service agency in Lagos, Nigeria, unlike many other digital marketing service companies.

We provide in-house digital marketing services that offer measurable results for our client’s business growth, thanks to our competitive team’s experience in SEO, PPC, Content Marketing, UI/UX design, Social Media Marketing, and other areas.


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eCommerce marketing services offer to help businesses connect with their customers and also make sales. To get the most out of these services, you’ll want to consider how Socialander can help your business grow.


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Socialander eCommerce Marketing Services Offer

Our eCommerce marketing list of services leverages market intelligence combined with digital marketing expertise to capture and use the full spectrum of internet marketing to grow your business.

Choose from our list of eCommerce marketing services below and let us help you reach new business milestones.

Marketing and Advertising on Social Media

Running a business without eCommerce may not yield you much. Most clients now source their goods and services online.

Make use of social media to expand your business. Our social media experts will develop a plan that generates likes, followers, and sales, from must-share posts to must-click advertising.

Web Design and Development for eCommerce

At Socialander, our team of experts ensure to design you a unique website.

Professional site design and development can help you increase sales.

Get a personalized, mobile-friendly website that makes buying your goods as simple as yawning.

Amazon Advertising and Marketing

At Socialander, we make use of the most explored eCommerce tool to generate more ROI for your brand.  We use Amazon to help your business expand faster. Make use of our experience to launch, optimize, market, and sell your products on Amazon.com.

Marketing via Email

With email marketing, you can combat abandoned shopping carts and promote new releases, sales, and more.

With Socialander, you can get a custom strategy, professional copywriting, and more.

Optimization of Conversion Rates

Conversion rate optimization might help you make more sales (CRO). Our team will find actionable ways to improve your conversion rate, from large to small changes.

Plus Walmart and Target

With Socialander, you may take advantage of Amazon’s competitors, Walmart and Target+.

Create a store and immediately reach out to a large audience.


Who Needs Socialander’s eCommerce Marketing Services

Socialander team of experts would ensure that you get a massive return on ROI. With our sales conversion strategy, we achieve better traction in line with the objectives for your business, whether it’s to increase online orders, reduce abandoned shopping cart rates, or raise brand exposure.

We personalize our eCommerce marketing services to your objectives and assist you in achieving them at Socialander.

Get a sneak peek at how our eCommerce digital marketing services can benefit your company right now:

Increase your company’s sales by generating more online sales.

That’s why our eCommerce marketing services are geared toward assisting your company in generating more online orders.

Our Socialander team aims at improving your average order value, order volumes, or other metrics, according to your objectives.

We can utilize the following tactics to assist you in achieving your goal:

  • To generate relevant online visitors to your site, we use search engine optimization (SEO).
  • To push ready-to-buy users to your items, we employ pay-per-click (PPC).
  • To lure back old and loyal customers to your site, we send an email.

Your company can start generating more online sales and money with these strategies.

Increase Brand Awareness

Brand recognition is crucial to every company’s success. While brand recognition does not result in instant sales, it does help with customer retention and consumer loyalty in the long run. As a result, it’s important to include brand awareness in your eCommerce marketing approach.

Our team can employ the following tactics to increase your brand awareness:

  • To reach and create relationships with viable users, we use social media.
  • To nurture top- and middle-of-the-funnel leads, we use email.
  • To entice potential buyers in your target group, we use content marketing.

Your dedicated account manager will build a specific plan for each strategy, regardless of which you choose. One of the reasons our clients have made more profits in revenue from digital marketing in the last five years is because of our customized methods for eCommerce marketing.

Increase the Number of Visitors to Your Website

Your company’s key goals, such as increasing revenue, rely heavily on website visitors.

That’s why our eCommerce marketing services are focused on increasing the quality and quantity of traffic to your website. We aren’t content with simply growing your traffic.

Instead, we want to boost the number of qualified and valuable users who visit your site.

We use a variety of ways to achieve this purpose, including:

Search engine optimization (SEO), to target and reach valuable users through search engines such as Google.

PPC is used to attract users who are interested in purchasing your product.

To interact with top-of-the-funnel visitors and guide them toward a purchase, we employ content marketing.

While some of these strategies, such as SEO, can take months to implement, they provide long-term benefits.

SEO strategies combine well with approaches like PPC, which provide immediate results.

Your firm may enhance the impact of your eCommerce marketing with a well-coordinated marketing strategy.

Use Multi-Channel Marketing to your Advantage.

Getting the maximum value (and ROI) from eCommerce marketing requires a coordinated approach across marketing channels.

We provide all of the services you’ll need to launch a multi-channel marketing campaign as a full-service agency.

The following are some examples of tactics and channels that we can assist you with:

  • Search engine optimization (SEO) is used to reach consumers via search engines.
  • PPC, which allows you to target users through search, websites, applications, and more.
  • To reach users via social media, we use the term “social.”
  • Email is used to communicate with users.

Your company may outperform competitors and gain a larger piece of the market by using an integrated approach to online marketing. These outcomes assist your business in increasing income and expanding its operations.

Don’t waste your money on marketing tactics that don’t produce tangible results. Are you looking for eCommerce marketing services in Lagos, Nigeria?

Join up with Socialander Digital Agency now to gain strategic market domination with our eCommerce marketing solutions.


Why Use Socialander eCommerce Marketing Services

Socialander Digital Marketing Agency is a top media recognised digital marketing agency in Lagos that offers targeted 360-degree marketing and advertising solutions.

Our major goal is to assist businesses in increasing client retention and maximizing conversion opportunities.

Our eCommerce marketing services are chosen by businesses for a variety of reasons, including:

Client Happiness is Important

We sincerely care about the success of your company. Responsive account managers, proactive team members, and engaging tactics are all examples of this care.

Consistent Outcomes

 It’s all about the outcomes. They are what motivates you to keep investing in eCommerce marketing, which is why we concentrate on delivering tangible outcomes, such as sales. To put things in perspective, we’ve helped our clients manage over 8 million transactions in the last five years.

A Client-Centered Approach

At Socialander, we put our clients first. We respond when you send an email or ask a question. You will not be kept waiting or in suspense. Instead, you know you’ve got a reliable partner on your side, someone who works as an extension of your team. That’s why we have a 90 percent client retention rate.

Transparent Pricing

With Socialander, you won’t have to worry about last-minute fees or surprise expenses. All of our eCommerce digital marketing services come with clear pricing that you can see on our website. If you need customized pricing, we’ll break down each deliverable and charge for you.

Data-driven Approaches

We don’t take chances, even though we have one of the most seasoned teams. Instead, we base our strategies on data. In the last five years, we’ve helped our clients make more than 100 Million in income using our data, which includes billions of data points.

Cutting-edge Technology

When you work with our eCommerce marketing firm, you’ll gain access to cutting-edge technologies and cost-effective tools for lead tracking, content personalisation, and more.

Team with a Lot of Experience

We have an award-winning digital marketing team. Many specialize in a variety of businesses and online marketing areas, such as social media, eCommerce marketing, paid advertising, and more.

When you choose Socialander, you gain access to and benefit from its knowledge.


How to Get eCommerce Marketing Services for Small Business

Being a client centred industry, we seek to serve both small and large businesses. Not just to serve, but to also generate massive ROI for them.

If you have a small business and need eCommerce marketing services in Lagos, Nigeria, click the button below to get a free digital marketing strategy session.

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Why Your Small Business needs digital marketing services

With more people going online, large businesses can afford eCommerce marketing services and scale through. But as a small business, the financial capacity to move online may prove a herculean task. 

Socialander list of eCommerce marketing services allows you to generate leads, customers, and even potential employees. It also gives you a good way to stand out from the competition.

It is also imperative that your eCommerce marketing efforts include several levels of support like the ones we provide our clients.

What Exactly do eCommerce Marketing Services for Small Businesses Involve?

1. To Have Clients Available 24 Hours a Day, Seven Days a Week

The best time to sell your products is over the holidays. However, it is the most inconvenient moment to be active in your retail store. An e-commerce website can assist you in a variety of ways. Your online business is open 24 hours a day, seven days a week.

There’s no need to skip major holidays or festivals because the website can be programmed to do anything. Having your own e-commerce company allows you to conduct your business 24 hours a day, seven days a week. You can reach millions of clients throughout the world with only a few clicks. This is the most important reason to understand why a company needs a website.

2. To Have a Variety of Sales Channels

Adding an e-commerce website to your existing e-commerce presence will allow you to reach out to a wider audience. People will learn about your company thanks to your website. It becomes easier to exchange information about your firm.

You can even have overseas customers come to your door. Because the opportunities are limitless, one should not take them for granted.

3. More Than Half of Customers Make Purchases on the Internet.

There are several reasons to have a decent website in the current digital world because consumers are also going online and are not wasting their time in the old approach of purchasing. Because of their hectic schedules, individuals are now beginning to purchase online.

Then you should open an internet business to sell things if you want to make a lot of money. It enables your clients to simply receive your new offer and new products according to their time and place.

4. To Establish Your Online Brand Identification

Having an e-commerce website will set you apart from the competition. A well-managed website will help you garner far more attention than you would if you were competing with a thousand other vendors.

To top it off, you may send your visitors promotional offers and discounts, which was previously impossible on e-commerce platforms. A simple e-commerce website can aid in the development of a brand. This is something that the majority of merchants look for.

5. Use a Search Engine to Find New Customers.

In any business, location is the most important component. Your company’s revenue is determined by its location or visibility. Apart from that, if you choose to run your business through an e-commerce store, you can forget about the limitations of your physical location, which are impacting your sales and earnings.

Your target clients can simply find you online with the help of digital marketing if you get a good rank or brand awareness in search engines.

Every day, your potential buyers conduct searches related to your goods, and an e-commerce website allows you to sell your product directly online.

6. Provide Clients with Attractive Possibilities

The majority of e-commerce suppliers are unable to display their entire variety of products on the platform. You can develop a gorgeous gallery on your e-commerce website to display whatever collection you have. You can, on the other hand, redirect visitors from e-commerce platforms to your website, bypassing the middlemen.

Nothing compares to the convenience of owning your own e-commerce website. You can have a limitless variety of non-identical designs with an e-commerce website. Customers can be from any country and still access a billion designs with only a few mouse clicks.

7. To Market your Brick-and-Mortar Store

Having an omnichannel presence allows you to reach out to customers through all platforms. You can gradually start diverting your web traffic to your offline stores once you’ve gained some experience.

The majority of people will prefer a location with a larger number of customers. Customers in your brick-and-mortar store will assist you to get even better outcomes through word-of-mouth marketing. The benefits of establishing an e-commerce website for your e-commerce business are numerous.

8. Improved Assistance

The majority of professionals take their jobs seriously. Their core service is based on a customer-centric approach. As a result, the majority of e-commerce enterprises offer round-the-clock customer service. It is quite difficult for internet businesses to survive without such a flawless service.

9. Customers Adore Deals.

There are numerous benefits to having a strong website for business, but one of the best aspects of e-commerce is the lucrative bargains it offers. Who doesn’t like a good deal? Exciting offerings add to the allure of the situation. You can easily create campaigns that are just targeted at a certain location. In actual life, all of these things are tough to duplicate.

Types of eCommerce Marketing Services

Various eCommerce marketing services are services offered by companies that help other businesses with generating more sales. eCommerce marketing includes search engine optimization, social media marketing, email marketing, content marketing, and more. Below is a list of the different types of eCommerce marketing services and what they offer to help businesses succeed online.

Benefits of eCommerce  marketing services

Businesses used to contact their target audience through media such as television, radio, publications, events, and mailings. As individuals spend more time online, businesses are attempting to reach out to potential customers via digital platforms. Marketers, after all, will go where customers are.

If you want to utilize an eCommerce marketing service,  you need first to learn about the advantages of these new digital marketing strategies.

So, here are our top benefits of eCommerce marketing services:

1. A More Efficient Purchasing Method

Customers will be able to spend less time shopping for their desired items. They may quickly look through a large number of goods at once and purchase what they want. Customers can find things that are available in physical stores far away from them or that are not available in their area when they shop online.

Bella, for example, is a consumer who visits a business to purchase a car. He discovers after much hunting that he is unable to locate the product he requires. He goes to a well-known eCommerce site and discovers the car he wants. What’s more, there’s a special offer price and it may be delivered right to his door.

For many shoppers, this is where eCommerce comes to the rescue. They go online, search for an item, receive a speedy response, and can purchase it almost immediately.

E-business benefits include the ability to choose from a large range of products and have the order delivered. Searching for an item, reading the description, and adding it to your cart all take seconds.

Finally, the buyer is satisfied because he obtained the thing without having to travel a long distance. Purchasing time is reduced

2. Establishment of a Store and Product Listings

When a customer searches for an item, they see a product listing. This is one of the benefits of eCommerce for the merchant. One of the benefits of running an online business is that you may personalize your product listings after they’ve been created. What’s the best part?

Sellers can include a variety of photos, a description, a product category, a price, a shipping cost, and a delivery date in their listings. As a result, you can inform the consumer a lot about the item in only one step. Creating your listing demonstrates what you have to potential purchasers.

Product listing guidelines

• Use photos with a good resolution. Customers are distracted and confused by hazy pictures.

• Keep the image dimensions consistent. Ecommerce marketplaces will usually suggest a resolution format.

• Provide numerous views of the product. Some websites even allow you to offer a 360-degree view of the products you’re selling.

• When introducing product variants, such as different hues of lipstick, make sure each one has its own image.

Customizing listings makes them more appealing and attractive.

The vendor has complete control over modification; he can highlight available offers, discounts, and so on. Other advantages of e-business product listing include the fact that it is both free and quick to upload.

What makes this different from traditional brick-and-mortar stores? – Only a few details regarding the goods can be provided by offline retail sellers. This can be inconvenient because they must continuously repeat the same information to each customer!

An online marketplace, on the other hand, allows you the opportunity to describe the product once, and interested people will read it. Even more information, such as reviews, demo videos, and ready-to-deliver offers, can be included.

Finally, the listing is available 24 hours a day, seven days a week, so the customer can view the item whenever he wants. Sellers can add numerous listings or remove things that are no longer available.

3. Slashed Costing

One of the most important benefits of eCommerce to businesses is cost reduction, which keeps sellers interested in selling online. Many vendors have to pay a lot of money to keep their physical stores running.

They may be required to pay more up-front costs such as rent, repairs, store design, merchandise, and so on.

Even after investing in services, inventory, maintenance, and a crew, many vendors do not achieve the required profitability and ROI.

What is the difference between this and online stores? – A merchant can save money on store upkeep by using an internet store.

When compared to a traditional business, an eCommerce store is less expensive and requires less investment.

Individual and small-scale sellers who wish to make money but lack the necessary start-up funding might consider this option.

4. Marketing and Advertising at a Low Cost

To promote their items, sellers do not need to invest a lot of money. There are various inexpensive and quick ways to market online in the realm of eCommerce. Sellers can really show off their products in eCommerce marketplaces, which are visual mediums.

Amazon merchants, for example, can leverage Advertising capabilities to include videos, infographics, and high-resolution photos.

DIY capabilities can be used to produce bespoke discounts, coupons, A+ content, and sponsored adverts from the basic, boring text. Many online marketplaces include customer insight solutions for analyzing customers.

This is usually a page that lists all orders, including pending, unshipped, sent, cancelled, and returns.

5. Customer Flexibility.

The ability for sellers to provide flexibility to customers is a significant benefit of eCommerce for businesses.

One of the highlights is that the goods and services are available 24 hours a day, seven days a week. As a result, the seller can sell his thing at any time and in any location.

Customers are always present on an eCommerce marketplace, and because of the advantages they receive, they are more likely to return for repeat transactions.

Free shipping (typically with a minimum cart value), expedited order delivery, promotions and discounts, and membership benefits are just a few of the benefits.

They also provide reviews of the items they purchase. Good reviews result in two additional eCommerce advantages. One is that the number of favourable reviews gives buyers confidence in your store.

The other benefit is that it might assist you in identifying your best-selling products.

Customers’ flexibility can be used by sellers to increase revenue. They can comfortably sell on an internet marketplace since they know there will be plenty of purchasers.

6. Comparison of Products and Prices

Sellers can compare products using tools or on their own in eCommerce. This gives them a good notion of the product options accessible, as well as the normal rates if a product requirement isn’t met.

Online comparison is faster and includes more products – It saves time when making this comparison because all of the information is available on the purchasing site.

Sellers in a physical store may not have access to as many facts – they simply have a better understanding of their own goods.

This is even another advantage for the customer. People are more likely to spend when they notice a large number of things available for purchase.

7. There Are No Restrictions on How Far You Can Reach

A physical store owner may only be able to contact a limited number of buyers. They can deliver to consumers’ houses, however, distance restrictions may apply. A number of eCommerce platforms have their own logistics and delivery systems.

Online-only vendors can save money on shipping and have peace of mind about their clients. Sellers that have a physical store start selling to local customers.

8. Responding to Buyer/Barket Expectations More Quickly

When you start selling online, everything happens faster. Ecommerce marketplaces provide a more efficient logistics and delivery mechanism. This signifies that the buyer’s order will be delivered quickly. Another benefit that can be handled promptly is product returns management; you can either refund the funds or provide a replacement.

Even when responding to market demands, quick actions can be used. Consider the following 

eCommerce scenario: if a buyer notices that an item is out of stock, he can select the ‘Notify Me’ option. When that item becomes offered for sale again, he will be notified. It also alerts vendors that they must resupply that item in order to attract more customers.

Then there are the trends. For example, if there is a demand for voice-activated personal assistants, a seller can quickly respond by stocking these devices. He is confident that this product will sell, and he has seen similar results with other sellers.

Merchants may also quickly develop discounts and promotions. This draws customers and increases the likelihood of additional transactions being made. Ecommerce merchants can prepare and use coupons whenever they want, even customizing them for their own store.

9. Various Payment Options

Personalization appeals to buyers, and the same is true when it comes to paying for their orders. UPI, cash on delivery, card on delivery, net banking, EMIs on credit or debit cards, and pay-later credit are all options available on eCommerce marketplaces.

Cart recovery is a big advantage of eCommerce. A buyer may get at the checkout page but abandon the transaction. Customers can be notified to complete their purchases by phone messaging or email.

There is one catch: customers can only use one payment method per order. The order value, the simplicity of payment, and the availability of cash or credit cards all influence this decision. Payment modes can be used with a specific wallet amount in some instances.

This implies that sellers will no longer have to miss out on a potential sale opportunity owing to a lack of payment options.


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Frequently Asked Questions (FAQs)

Have some questions about eCommerce, take a look at some succinct answers.

How Do I Select The Most Appropriate Platform For My eCommerce Website?

 Always think about the products you’re selling. While some eCommerce platforms can handle inventory management and many product variations, others cannot. 

What Are eCommerce Sites’ Main Functions?

Ecommerce websites assist online shoppers in making secure purchases from online retailers and are regarded as buying and selling platforms.

What Are the Benefits of eCommerce for Any Business?

Ecommerce has grown in popularity in recent years since it provides businesses with a wide range of benefits, from marketing to expanding the product line, all of which assist produce sales and the best of all is round the clock sales.

What Are The Different Ecommerce Types?

Ecommerce, or internet commerce, is a term that refers to a variety of business transactions. Business to business (B2B), business to customer (B2C), customer to business (C2B), and customer to customer (C2C) are the four basic types of eCommerce business.

What Are the Best Ways to Promote My Ecommerce Site?

First, advertise the site to all customers. This will aid in the expansion of your customer base. Every advertisement in which your organization invests should include your website address.

Then register your website with the search engines and optimize it, as this will affect the number of visitors it receives.