E-commerce-marketing-services
Online Marketing Services that help you grow your business
E-commerce marketing services have become an essential tool for online businesses to succeed. With the increase in online shopping, businesses must adapt and evolve to stay ahead of the competition. E-commerce marketing services offer a range of solutions to help online businesses drive growth, increase sales, and enhance customer engagement.
At Socialander, we help businesses with E-Commerce services to boost sales and increase ROI.
Seeking a digital agency that would take care of your E-Commerce service, we have got you covered.
Having Socialander take care of your E-Commerce service, we would create an enabling environment for your business to thrive as we employ various e-commerce marketing service tools to gain massive traction that would increase the conversion ratio.
In this article, we will explore e-commerce marketing services focusing on Socialander.
At Socialander, we are ready to start work with you on eCommerce related services, from Business to Business, Business to Consumer, Consumer to Administration, Administration to Consumer and Consumer to Business.
Reach out and let us know how we can help:
What is e-commerce marketing?
E-commerce marketing is not quite complex, but it is not just about the sales that are the issue. But using various available digital services to make more sales.
In the recent decade, the increasing use of e-commerce platforms such as Amazon and eBay has contributed to tremendous growth in online shopping. E-commerce amounted to about 5.1 percent of overall retail sales in 2007, while it now accounts for 16.0 percent in 2019 and 22.0% in 2023, with a 2.4% increase in 2024.
The eCommerce industry’s revenue is rising year over year. Take advantage of a wealth of opportunities to sell your items and provide 24-hour convenience to your customers in the eCommerce business.
Our internet marketing company provides eCommerce SEO and PPC services to increase top-of-funnel traffic to your website.
We optimize your product pages, boost the number of product reviews, and tailor your marketing campaigns to your customers’ needs.
Types of E Commerce Marketing Services
E-commerce marketing services encompass a broad range of services, each designed to address specific marketing needs. Some of the most effective e-commerce marketing services include:
Search Engine Optimization
SEO is one of the most important aspects of digital marketing. Without a solid SEO strategy, your website is unlikely to rank highly on search engines like Google, which means you’ll miss out on potential customers. To get the most out of an SEO campaign, you’ll need SEO management services from a company specializing in maximizing your investment’s return (ROI). That is a service that our SEO packages can provide.
At Socialander, we are known as the best SEO services agency in Nigeria and the world. Of course, there’s a track record to prove that.
We offer comprehensive SEO services that help improve your website’s visibility, driving organic traffic and increasing conversions. With our custom, performance-driven SEO services plans, your business can see the benefits of optimizing your site in search engine result pages (SERP) and your bottom line. Whether a small business or a multinational corporation, our SEO services can help you become an industry leader.
With an SEO strategy precisely developed for your business, Socialander will massively increase your Search Engine Result Page (SERP) status and drive filtered organic traffic to your business website.
Therefore, to help your most valuable audience find you online, Socialander SEO strategy focuses on both on-page SEO and off-page SEO, which includes activities like keyword research, content creation, integration of relevant keywords, optimization of tags, images, and URLs, improving site speed and load times, as well as link-building
Pay-Per-Click(ppc) Advertising
Organic reach is important, but paid advertising can accelerate your business growth. Socialander’s expertise in PPC advertising allows businesses to run highly targeted ads on platforms like Google and social media, ensuring you reach the right audience at the right time. With our digital marketing firm’s PPC services, you can get a top spot in search results and a prominent position across websites. We help your business earn more from paid advertising with a customized approach and strategic bid management.
Social Media Advertising
Nigeria has over 33 million social media users, and these platforms have become essential tools for businesses to connect with their audience. Socialander helps your brands create and manage effective social media campaigns on platforms like Instagram, Twitter, and Facebook, driving engagement, building brand awareness, and increasing sales. We use a variety of social media channels to advertise your business, products, or services to your target demographic, ranging from Facebook to LinkedIn. Our social media experts will assist you in gaining followers, comments, and, most importantly, sales. While using social media marketing, you can establish a long-term relationship with your target audience, respond to comments, offer material you can’t help but like, and gain your target audience’s allegiance to increase purchases, minimize churn, and many others.
Email Marketing
Email marketing remains one of the most effective ways to communicate directly with your customers. Socialander can help you develop email campaigns that engage and convert. Our Email marketing list of services leverages market intelligence and digital marketing expertise to capture and use the full spectrum of Internet marketing to grow your business. We usually send out two forms of marketing emails: engagement and transactional. While engagement emails are about telling a story, transactional emails are about making and completing a sale. And our strategies ensure your emails reach the right people at the right time.
How Do We Do It? Let’s Get Technical!
Our eCommerce marketing team helps customers access your online store to browse and place orders for products or services using their own devices powered by the Internet.
The customer’s web browser will communicate with the server hosting the online store website as the order is placed.
The order’s data will then be relayed to a central computer known as the order manager, which will then forward it to databases that manage inventory levels, a merchant system that manages payment information (using applications such as PayPal), and a bank computer before returning to the order manager.
This ensures that the store’s inventory and customer cash are sufficient to complete the order.
The order manager will tell the store’s web server after the order has been validated, and the webserver will then show a message informing the customer that their order has been properly processed.
The order manager will submit order data to the warehouse or fulfillment department for the product or service to be effectively sent to the client.
Currently, a consumer may receive actual and/or digital products, or access to a service may be granted.
Benefits of E-COMMERCE Marketing Services
Business operations should be centralized. You can set up an organized siloed channel system with eCommerce online marketing. Monitor your leads and brand interactions with data tracking tools, gain access to multi-channel product listings, reach customers across multiple online platforms, and improve management operations.
Consolidate Your Mobile Presence
Create repeat customers by putting your brand in front of potential buyers. SEO, social media brand management, and conversion rate optimization are just web solutions that eCommerce marketing covers (CRO). These solutions, when implemented correctly, can help you improve your online reputation and reach.
Increased Sales by Reducing Abandoned Carts
69.23% of shopping carts are abandoned during the checkout process, according to the Baymard Institute. You can persuade online shoppers to return to your site and complete their original purchase by combining email marketing and eCommerce optimization services.
Expand your clientele
Expand your business by reaching out to a wider audience. eCommerce marketing provides a variety of ways to connect with millions of potential customers worldwide and generate leads for your website. More importantly, your eCommerce site enables you to grow your company without relocating or changing locations.
Increase the Efficiency of Your Business
You can successfully scale your business, expand your product lines, and eliminate redundant tasks with the help of reputable marketing for an eCommerce company. You can use data-driven strategies aligned with your marketing objectives with eCommerce digital marketing.
Cost-effective
eCommerce online marketing is a low-cost way to meet your company’s goals. For your eCommerce marketing strategy, get detailed insights, keep track of your spending, and optimize it. You can achieve targeted results while keeping your budget in check by allocating at least 10% of your annual revenue to online marketing.
Why Socialander?
Sourcing for an eCommerce agency is the easiest way your business can easily reach your clients for more sales. In doing so, you would be getting a high conversion ratio.
Unlike many other digital marketing service companies, Socialander is a holistic digital marketing service agency in Lagos, Nigeria.
We provide in-house digital marketing services that offer measurable results for our client’s business growth, thanks to our competitive team’s experience in SEO, PPC, Content Marketing, UI/UX design, Social Media Marketing, and other areas.
E-commerce marketing services offer to help businesses connect with their customers and also make sales.
Socialander eCommerce Marketing Services Offer
Our eCommerce marketing list of services leverages market intelligence and digital marketing expertise to capture and use the full spectrum of Internet marketing to grow your business.
Choose from our list of eCommerce marketing services below and let us help you reach new business milestones.
Marketing and Advertising on Social Media
Running a business without eCommerce may not yield you much. Most clients now source their goods and services online.
Make use of social media to expand your business. Our social media experts will develop a plan that generates likes, followers, and sales, from must-share posts to must-click advertising.
Web Design and Development for eCommerce
In the online world, first impressions matter. Socialander’s design team helps you make a lasting impact with captivating visuals that tell your brand story and connect with your audience emotionally.
At Socialander, our team of experts ensures a unique website design.
Professional site design and development can help you increase sales.
Get a personalized, mobile-friendly website that makes buying your goods as simple as yawning.
Amazon Advertising and Marketing
At Socialander, we use the most explored eCommerce tool to generate more ROI for your brand. As a digital marketing platform, we use Amazon to help your business expand faster. Use our experience to launch, optimize, market, and sell your products on Amazon.com.
Marketing via Email
With email marketing, you can combat abandoned shopping carts and promote new releases, sales, and more.
With Socialander, you can get a custom strategy, professional copywriting, and more.
Optimization of Conversion Rates
Conversion rate optimization might help you make more sales (CRO). Our team will find actionable ways to improve your conversion rate, from large to small changes.
Plus, Walmart and Target
With Socialander, you may use Amazon’s competitors, Walmart and Target+.
Create a store and immediately reach out to a large audience.
Socialander team of experts would ensure you get a massive return on ROI. With our sales conversion strategy, we achieve better traction in line with the objectives of your business, whether it’s to increase online orders, reduce abandoned shopping cart rates, or raise brand exposure.
How Socialander Can Help Your Business
We personalize our eCommerce marketing services to your objectives and assist you in achieving them at Socialander.
Get a sneak peek at how our eCommerce digital marketing services can benefit your company right now:
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- Increase your company’s sales by generating more online sales.
That’s why our eCommerce marketing services are geared toward assisting your company in generating more online orders.
Our Socialander team aims to improve your average order value, order volumes, or other metrics according to your objectives.
We can utilize the following tactics to assist you in achieving your goal:
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- To generate relevant online visitors to your site, we use search engine optimization (SEO).
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- To push ready-to-buy users to your items, we employ pay-per-click (PPC).
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- To lure back old and loyal customers to your site, we send an email.
Your company can start generating more online sales and money with these strategies.
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- Increase Brand Awareness
Brand recognition is crucial to every company’s success. While brand recognition does not result in instant sales, it does help with customer retention and consumer loyalty in the long run. As a result, it’s important to include brand awareness in your eCommerce marketing approach.
Our team can employ the following tactics to increase your brand awareness:
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- To nurture top and middle-of-the-funnel leads, we use email.
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- To entice potential buyers in your target group, we use content marketing.
Your dedicated account manager will build a specific plan for each strategy, regardless of your choice. One of the reasons our clients have made more profits in revenue from digital marketing in the last five years is because of our customized methods for eCommerce marketing.
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- Increase the Number of Visitors to Your Website
Your company’s key goals, such as increasing revenue, rely heavily on website visitors.
That’s why our eCommerce marketing services are focused on increasing the quality and quantity of traffic to your website. We aren’t content with simply growing your traffic.
Instead, we want to boost the number of qualified and valuable users who visit your site.
We use a variety of ways to achieve this purpose, including:
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- Search engine optimization (SEO) to target and reach valuable users through search engines like Google.
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- PPC is used to attract users who are interested in purchasing your product.
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- To interact with top-of-the-funnel visitors and guide them toward a purchase, we employ content marketing.
While some of these strategies, such as SEO, can take months to implement, they provide long-term benefits. SEO strategies combine well with approaches like PPC, which provide immediate results.
Furthermore, your firm may enhance the impact of your eCommerce marketing with a well-coordinated marketing strategy. Use Multi-Channel Marketing to Your Advantage. Getting the maximum value (and ROI) from eCommerce marketing requires a coordinated approach across marketing channels. We provide all the services needed to launch a multi-channel marketing campaign as a full-service agency.
The following are some examples of tactics and channels that we can assist you with:
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- Search engine optimization (SEO) is used to reach consumers via search engines.
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- PPC, which allows you to target users through searches, websites, applications, and more.
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- To reach users via social media, we use the term “social.”
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- Email is used to communicate with users. Your company may outperform competitors and gain a larger piece of the market by using an integrated approach to online marketing. These outcomes assist your business in increasing income and expanding its operations.
Why Use Socialander eCommerce Marketing Services
Socialander Digital Marketing Agency is a top media-recognized digital marketing agency in Lagos that offers targeted 360-degree marketing and advertising solutions.
Our major goal is to assist businesses in increasing client retention and maximizing conversion opportunities.
Businesses choose our eCommerce marketing services for a variety of reasons, including:
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- Client Happiness is Important
We sincerely care about the success of your company. Responsive account managers, proactive team members, and engaging tactics are all examples of this care.
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- Consistent Outcomes
It’s all about the outcomes. They motivate you to keep investing in eCommerce marketing, so we concentrate on delivering tangible outcomes, such as sales. To put things in perspective, we’ve helped our clients manage over 8 million transactions in the last five years.
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- A Client-Centered Approach
At Socialander, we put our clients first. We respond when you send an email or ask a question. You will not be kept waiting or in suspense. Instead, you know you’ve got a reliable partner on your side, someone who works as an extension of your team. That’s why we have a 90 percent client retention rate.
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- Transparent Pricing
With Socialander, you won’t have to worry about last-minute fees or surprise expenses. Our eCommerce digital marketing services come with clear pricing that you can see on our website. If you need customized pricing, we’ll break down each deliverable and charge for you.
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- Data-driven Approaches
We don’t take chances, even though we have one of the most seasoned teams. Instead, we base our strategies on data. In the last five years, we’ve helped our clients make more than 100 Million in income using our data, which includes billions of data points.
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- Cutting-edge Technology
When you work with our eCommerce marketing firm, you’ll gain access to cutting-edge technologies and cost-effective tools for lead tracking, content personalization, and more.
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- A team with a Lot of Experience
We have an award-winning digital marketing team. Many specialize in businesses and online marketing, such as social media, eCommerce, paid advertising, and more.
How to Get eCommerce Marketing Services for Small Business
Being a client-centered industry, we seek to serve both small and large businesses. Not just to serve but also to generate massive ROI for them.
If you have a small business and need eCommerce marketing services in Lagos, Nigeria, Click here to Get a free 30-minute session here.
Benefits of eCommerce marketing services
Businesses used to contact their target audience through media such as television, radio, publications, events, and mailings. As individuals spend more time online, businesses attempt to reach out to potential customers via digital platforms. Marketers, after all, will go where customers are.
To utilize an eCommerce marketing service, you must first learn about the advantages of these new digital marketing strategies.
So, here are our top benefits of eCommerce marketing services:
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- A More Efficient Purchasing Method
Customers will be able to spend less time shopping for their desired items. They may quickly look through many goods and purchase what they want. Customers can find things that are available in physical stores far away from them or that are not available in their area when they shop online.
For many shoppers, this is where eCommerce comes to the rescue. They go online, search for an item, receive a speedy response, and can purchase it almost immediately.
E-business benefits include the ability to choose from a large range of products and have the order delivered. Searching for an item, reading the description, and adding it to your cart takes seconds.
Finally, the buyer is satisfied because he obtained the thing without traveling a long distance. Purchasing time is reduced
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- Establishment of a Store and Product Listings
When a customer searches for an item, they see a product listing. This is one of the benefits of eCommerce for the merchant. One of the benefits of running an online business is that you may personalize your product listings after they’ve been created. What’s the best part?
The best part is that you can include a variety of photos, a description, a product category, a price, a shipping cost, and a delivery date in their listings. As a result, you can inform the consumer a lot about the item in only one step. Creating your listing demonstrates what you have to potential purchasers.
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- Slashed Costing
One of the most important benefits of eCommerce to businesses is cost reduction, which keeps sellers interested in selling online. Many vendors have to pay a lot to keep their physical stores running, such as paying more up-front costs such as rent, repairs, store design, merchandise, etc.
Even after investing in services, inventory, maintenance, and a crew, many vendors do not achieve the required profitability and ROI.
What is the difference between this and online stores? – A merchant can save money on store upkeep by using an internet store.
Unlike a traditional business, an eCommerce store is less expensive and requires less investment.
Individuals who wish to make money but lack start-up funding might consider this option.
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- Marketing and Advertising at a Low Cost
To promote your items, you do not need to invest much money. There are various inexpensive and quick ways to market online in eCommerce. You can show off their products in eCommerce marketplaces and visual mediums.
Amazon merchants, for example, can leverage Advertising capabilities to include videos, infographics, and high-resolution photos.
DIY capabilities can produce bespoke discounts, coupons, A+ content, and sponsored adverts from basic, boring text. Many online marketplaces include customer insight solutions for analyzing customers. This page usually lists all orders, including pending, unshipped, sent, canceled, and returns.
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- Customer Flexibility.
Providing flexibility to customers is a significant benefit of eCommerce for businesses.
One of the highlights is that the goods and services are available 24 hours a day, seven days a week. As a result, you can sell your thing at any time and in any location.
Customers are always present in an eCommerce marketplace, and because of the advantages they receive, they are more likely to return for repeat transactions.
Free shipping (typically with a minimum cart value), expedited order delivery, promotions and discounts, and membership benefits are just a few of the benefits.
They also provide reviews of the items they purchase. Good reviews result in two additional eCommerce advantages. One is that the number of favorable reviews gives buyers confidence in your store.
The other benefit is that it might assist you in identifying your best-selling products.
Sellers can use customers’ flexibility to increase revenue. They can comfortably sell on an internet marketplace since they know there will be plenty of purchasers.
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- Comparison of Products and Prices
Comparison of products is possible, which gives them a good notion of the accessible product options and the normal rates if a product requirement isn’t met.
Online comparison is faster and includes more products – It saves time when making this comparison because all of the information is available on the purchasing site.
This is even another advantage for the customer. People are more likely to spend when they notice many things available.
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- There Are No Restrictions on How Far You Can Reach
A physical store owner may only be able to contact a limited number of buyers. They can deliver to consumers’ houses. However, distance restrictions may apply. Some eCommerce platforms have their own logistics and delivery systems.
Online-only vendors can save money on shipping and have peace of mind about their clients. Sellers that have a physical store start selling to local customers.
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- Responding to Buyer/Barket Expectations More Quickly
When you start selling online, everything happens faster. E-commerce marketplaces provide a more efficient logistics and delivery mechanism. This signifies that the buyer’s order will be delivered quickly. Another benefit that can be handled promptly is product returns management; you can either refund the funds or provide a replacement.
Even when responding to market demands, quick actions can be used. If a buyer notices an item is out of stock, he can select the ‘Notify Me’ option. When that item becomes offered for sale again, he will be notified. It also alerts vendors to resupply that item to attract more customers.
Merchants may also quickly develop discounts and promotions. This draws customers and increases the likelihood of additional transactions being made. E-commerce merchants can prepare and use coupons whenever they want, even customizing them for their stores.
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- Various Payment Options
Personalization appeals to buyers, and the same is true regarding paying for their orders. UPI, cash on delivery, card on delivery, net banking, EMIs on credit or debit cards, and pay-later credit are all options available on eCommerce marketplaces.
Cart recovery is a big advantage of eCommerce. A buyer may get to the checkout page but abandon the transaction. Customers can be notified to complete their purchases by phone, messaging, or email.
However, customers can only use one payment method per order. The order value, the simplicity of payment, and the availability of cash or credit cards all influence this decision. Payment modes can be used with a specific wallet amount in some instances.