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Brand Monitoring Tools That Help You Remain Relevant

It is a strategy for strategically and proactively monitoring a brand or set of brands, including reputation, growth, and related topics. On a day-to-day basis, brand monitoring involves discovering, reporting, and responding to different conversations and coverage happening around the brand: this can be done “manually” or through specialized tools. Those brand monitoring tools, on […]

Strategies That Boost Brand Monitoring And CRO

Keeping an eye on your brand’s public perception is vital to its health and longevity. Your audience has more ways than ever to tell people about you, but fortunately, online brand monitoring makes it simple to monitor them. This allows you to understand how people view your brand. What is Brand Monitoring? Brand monitoring is […]

How To Draw Story Ideas For Branding and Marketing

Stories help connect your audience with your brand in amazing ways. While you can draw stories from your customer experiences and competition, you would need some creativity to work things out at some point. And you would need to come up with story ideas that will send the right message to your audience. Writers are […]

12 Ways To Build Effective Digital Content Effectively

Many brand marketers and agencies feel left behind as the tools and channels that make up the digital advertising ecosystem continue to evolve and diversify. 57 out of 100 was the average rating of advertisers’ own digital capabilities in a recent Boston Consulting Group study with many of them using digital content. In 2015, that […]

Why is Branding Important To a Business?

Branding Creates Loyal Customers. Branding allows you to build relationships with your audience.  This can turn them into loyal customers. You can create a brand that people actually care about. Also,  put yourself ahead of businesses that aren’t using this to their advantage.  Why should a brand be vital to a business? Branding Creates Loyal […]

10 Tips To Rebrand Your Small Business

A brand is the experiences your customers have with your company.  A strong brand communicates what your company does. It also communicates how it does it, and at the same time, establishes trust and credibility.  Your brand lives in everyday interactions with your customers. This includes the images you share, the messages you post on […]

The Definitive Guide: Unique Selling Proposition

What are unique selling propositions?  A unique selling proposition is also known as USP.  It is one factor that produces your business better than the competition. Your Unique selling proposition shows your strengths.  Also, it supports what makes your brand or product valuable to your customers. Being “unique” isn’t a robust USP in itself.   Unique […]

What is Graphics Design?

I always admired Franklin Uka’s skill and the way he performs magic using these designing tools. He always had a smile on his face and was always ready to do this job. In other words, I decided to start writing about everything that deals with the term; graphics design. What exactly is graphics designing? Graphic […]