Project briefing
Overview
Omas Commodities is a Nigerian agricultural commodity brand operating in the trade and distribution of agricultural goods. As a growing business in a sector where trust and professionalism are critical, Omas needed a strong brand foundation and a consistent digital presence to establish credibility and drive awareness in the market.
The Challenge
Omas Commodities came to Socialander at a foundational stage — without a defined visual identity or an active social media presence. The brand needed to be built from the ground up, with a cohesive identity that could communicate reliability and professionalism, and social content that would put the brand in front of the right audiences.
Our Solution
Socialander approached the project in two phases: establishing the brand identity first, then building on it with a consistent social media presence.
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Logo & Brand Identity:
We created a full brand identity system for Omas Commodities, covering logo design, typography, colour palette, and brand usage guidelines to ensure consistency across all applications.
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Social Media Designs:
Armed with a defined visual identity, we produced branded social media creatives focused on awareness, positioning Omas as a credible and recognisable name in the agricultural commodity space.
Results & deliverables
- Delivered a complete brand identity system including logo, typography, colour palette, and usage guidelines
- Produced a suite of branded social media creatives to establish Omas Commodities' digital presence
- Built a consistent visual language that positioned the brand professionally within the agricultural sector.
