Project briefing
Overview
Spade is an online gaming platform looking to grow its user base and establish a recognisable brand presence in a fast-moving, competitive digital space. With an exciting product but limited traction, Spade needed creative that could cut through the noise and turn viewers into players.
The Challenge
Spade’s core challenge was weak user acquisition. Despite operating in a high-engagement industry, the platform wasn’t converting digital audiences into active users. The brand needed scroll-stopping, campaign-driven creative that could communicate its offering quickly, build excitement, and drive sign-ups at scale.
Our Solution
Socialander designed and delivered a suite of social media and campaign creatives built entirely around awareness and user acquisition. Every asset was crafted with a performance mindset — visually bold, platform-native, and optimised to drive action. Our creative strategy focused on:
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Awareness Campaigns:
Building Spade’s brand identity across social platforms and putting the product in front of the right audiences.
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User Acquisition Creatives:
Targeted campaign visuals and assets designed to drive clicks, sign-ups, and platform engagement.
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Social Media Content:
A consistent stream of platform-specific creatives to maintain visibility and keep audiences engaged between campaigns.
Results & deliverables
Exit grid
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Delivered a full library of social media and campaign creatives across multiple formats
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Increased brand visibility across key digital platforms
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Contributed to measurable growth in platform sign-ups and user acquisition
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Built a consistent visual identity that strengthened Spade’s presence in the online gaming space
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