Project briefing
Overview
British Council Nigeria is the Nigerian arm of the globally recognised British Council — an organisation dedicated to building connections, understanding, and trust between people in the UK and countries worldwide through arts, culture, education, and the English language. Socialander partnered with the British Council Nigeria team to deliver creative content across three distinct campaigns, each with its own audience, message, and objectives.
The Challenge
Each campaign required high-quality, culturally relevant content that could cut through on social media and digital platforms while reflecting the British Council’s global standard of communication. The task was to produce diverse creative formats — across three separate campaigns simultaneously — that would drive awareness, educate audiences, and generate significant reach.
Our Solution
Socialander produced a full suite of campaign creatives tailored to the unique tone and objective of each of the three campaigns: Across all three campaigns, our creative output spanned motion graphics, awareness visuals, and educational content — each piece crafted to perform on digital and social platforms.
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GREAT Scholarships:
Educational and awareness creatives designed to inform eligible candidates about scholarship opportunities and drive applications.
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Alumni Awards:
Celebratory and awareness content spotlighting the impact of British Council alumni and encouraging nominations and engagement.
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GREAT Talks:
Event-focused creatives and motion graphics built to generate excitement, drive attendance, and amplify the conversations coming out of the event.
Results & deliverables
Exit grid
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Delivered creative content across three simultaneous high-profile campaigns
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Achieved a combined reach of over 10 million across all three campaigns
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Produced diverse creative formats tailored to each campaign’s distinct audience and goals
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Maintained brand consistency with the British Council’s global visual and communication standards throughout
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