Common Social Media Questions and Their Well Detailed Answers
It has been twenty years since social media began to evolve significantly. Having humble beginnings, it now plays an important role in the lives of most people. Since social media is so popular, we decided to examine some of the most frequently asked questions and how they are answered. Social media platforms controlled by giant corporations influence global trends and politics. The powers these industries have raise concerns about our privacy, wellbeing, and marketing targeted at us. Social media as a platform for future communication is discussed, as well as what it is capable of. What is Social Media? There are quite a few different topics covered by the social media term. Social media platforms, on the other hand, are web-based tools that provide users with the ability to connect, interact, and create, share, and consume content. Social media allows us to establish online relationships and exchange media through apps for smartphones, laptops, tablets, and PCs. When people join social media, they usually have so many questions regarding its operation, workings, and a lot more. Social Media Questions If you want to know a lot about social media, you would need answers to the many questions you might already have up your sleeves. Some of the popular questions and answers include: 1. What’s the best time to post on social media? Several factors determine the best time to post on social media. Although the platform you choose and the industry you belong to are both important, the most important factor is the activity of your audience. In order to determine the best post timing for your business, you should examine your post performance. We also offer a guide on posting at the right time so you can start small before determining what’s right for your business. 2. How frequently should I post on social media? Your audience plays a large role in this. You should definitely publish a post every day, but you should also see whether posting more frequently will have any impact on your performance. Create a publishing calendar and stick to it consistently when you’ve determined what frequency works best for you. 3. Where should I advertise my business on social media? It may seem logical to be on all the major platforms, but if this is not done strategically, it can be counterproductive. Rather, concentrate on a few very popular platforms to reach your target audience. Each business will have its own best platform for reaching its target audience. 4. What percentage of people use social media? Social media FAQs like these have become quite popular, and for good reason. Social media is used by nearly 50% of the world’s population, according to Statista. There are 3,81 billion people using some sort of social network according to data from 2020. The fact that just under 4.5 billion people use the internet is staggering. 5. Have social networks existed for a long time? This is the subject of various theories. Social media FAQs like these have become quite popular in recent years, and for good reason. There is an argument that social media has been around for a good 40 years. The number increases to over 24 if it is seen purely as a medium that exists online. Considering how young the internet is, the number increases to more than 24. 6. Which social media platforms do companies own? Many of the most popular platforms are owned by just a few companies, although there are many different platforms available. As an example, Facebook also owns Instagram and WhatsApp (as well as Oculus VR and several other businesses). Google owns YouTube and previously had its own social network, Google+. Tencent, a Chinese company, owns QQ, Qzone, and WeChat, some of the biggest platforms in Asia. 7. Is social media good for me? There is no answer to everyone’s question, sadly. Before you make your decision, you should consider several factors. What are you hoping to accomplish with social media? How will you share information? Which social media platform is right for you? Connecting with others, learning about new topics, finding help on certain issues, and raising awareness for worthwhile causes can be accomplished through social media. Yet it can take up your time, risk your privacy, and have consequences for your wellbeing. You need to find balance between all of these factors if you’re considering setting up an account. 8. Are social media sites detrimental to health? In the media, social media FAQs often cause a heated debate, and it’s a question that’s not easily answered. Studies show that certain social media platforms might negatively affect us. Sleep quality is also affected. Digital wellbeing has never been more important. affected. Digital 9. Do I need to post certain types of content? Additionally, your industry and the interests of your target audience will factor into this, although images are typically more appealing. Discover the type of content that your audience likes by experimenting with our social media post ideas. 10. What are the effects of social media on mental health? Numerous studies have examined the effects of social media on mental health. It brings some positives and some negatives, such as the increased risk of anxiety, depression, and negative body image. No matter what, it’s critical that internet users understand their mental health and take care of it. 11. Do I have to engage in social media marketing? The fact that social media companies generate much of their revenue from advertising makes it hard to avoid it. By accumulating data about you, they can sell you things. However, it’s possible to minimise these targeted ads you see from all companies. Privacy International offers tips on how to minimise targeted ads, but there are no quick fixes unfortunately. 12. How can social media marketing be successful? What are the benefits of social media for brands? Social media has become so common around the world that companies have been clamoring to get on board. Furthermore, social networks like Facebook, Twitter,
15 Tips To Promote Your YouTube Channel For Increased Engagement
More than 1.9 billion people use YouTube every month, making it the second most popular site on the web. Every digital marketer should master it. Is it possible to take full advantage of this rapidly growing platform? While advertising offers many options for promoting your channel, it isn’t your only option. You can optimize your YouTube content with some of these tricks. Despite being simple, effective, and free, each of these suggestions offers significant results. Is Promoting Your YouTube Channel Worth It? As far as engagement and performance are concerned, video content rules social media. To encourage your social followers to subscribe to your YouTube channel, you should regularly promote it to them. The more promotion tactics you employ, the more likely you are to stand out on YouTube. 15 Tips To Promote Your YouTube Channel If you want to promote your YouTube channel, there are a lot of tactics you can employ. These tactics include: 1. Use Captivating Headlines Marketing on YouTube is largely about presentation. Your video’s performance depends on its title. Ask yourself: do you present your content as something that must be seen or something that is OK?” Writing an attention-grabbing headline is key to crafting killer titles. Besides wanting entertaining content, your video viewers want to know from the beginning what the video is about. To write a powerful YouTube title, follow these tips: Include your keyword(s) in the first half of the title to avoid losing valuable information: The majority of online readers read only the first part of the sentence. To be engaging, a headline must offer a clear benefit or be emotionally appealing. It’s tempting to use clickbait, but it can detract from the reputation of your channel over time. Keep it short and sweet: YouTube videos with the shortest titles tend to be the most popular. You may lose some of your titles when it is displayed if you use more than 60 characters. 2. Create custom thumbnails Thumbnails matter more than titles. Visuals are first noticed by our minds since they are hard-wired to do so. A recent MIT study suggests that they are processed in less than 13 milliseconds. All YouTube videos are automatically tagged with thumbnails that are blurry or out of focus. Create attractive custom thumbnails for your videos to increase views. 3. Figure out what your audience wants No matter what kind of content you produce, your goal should be to align it with the interests of your audience. Start by learning about your audience and what type of content they are looking for before you write a blog post or create a video. Start by researching your competitors or other video creators in your industry if you are just marketing your YouTube channel. See which videos get the most engagement and views. Knowing what topics your audience wants to know about and what style of videos they enjoy will help you create videos that they will enjoy. Alternatively, if you’ve uploaded videos already, you can check your YouTube Analytics. On YouTube, you can view detailed demographic data, location, and engagement stats. 4. Fill out your profile Many YouTubers skip the profile section as they get right to creating content. But creating a compelling profile is one of the simplest ways to get more YouTube subscribers – and boost your search engine rankings. A YouTube profile should follow these best practices: Be consistent: Keep the colours, style, and layout of your social media channels the same as you do on your website. Optimize your YouTube channel description: You should include keywords here. “Tag stuffing” can be penalized on YouTube, but adding a few keywords can boost your ranking. Keeping viewers interested: How often will you post new content? Your schedule should be known to fans, then abide by it. Provide contact information: You can never tell who might need your help. You could land some great partnerships if you make it easy for them. 5. Engage with the YouTube community YouTube might not be considered a social network per se, but it does represent a thriving community where content is shared via profiles, “likes,” and comments. If you ask, that seems pretty social. YouTube sees every interaction with its viewers as a positive signal. You can cultivate your audience’s loyalty and engage with them if nothing else. Adding a pin to a top comment is a way to convey a kind of personal note to your subscribers. “Liking” comments only take a few seconds. 6. Don’t forget about metadata In terms of keywords, YouTube emphasizes two things: Honesty is the best policy. Quality is more important than quantity. Tags and categories are also subject to these rules. Your video description should only contain tags in the “tags” section. Make sure YouTube knows who your video is for by putting it in one or two categories. 7. Create high-quality videos Even the best content can be undermined by the poor video quality. Before you post your content, make sure it looks professional. Learn some editing skills by using an appropriate camera and doing a soundcheck. Some people aren’t naturally talented filmmakers. Get familiar with these social video best practices if you’re rusty. 8. Target Google search results The SEO power of YouTube is undeniable, as noted. However, you ought to promote your YouTube channel with SEO in mind, even if you shouldn’t make content solely for search engines. Search engine results pages (SERPs) tend to rank well for product reviews, how-to’s, and long-form (10+ minute) videos addressing keyword-specific topics. You can leverage the trending buzzwords in your industry through YouTube channel marketing if you’re lacking content ideas. 9. Interact with your fans Content creation is not enough to generate real engagement. Influential YouTubers monitor their fans and interact with them constantly. Don’t just ignore negative comments; respond to them and “heart” your favourites. Video responses are welcome. Make sure you show extra love to your top fans using analytics. This will increase your viewership and subscriber
Using Social Media Stories To Boost Brand Visibility & CRO
In the early days of Whatsapp Stories, the platform’s stories turned many people off. How can people be interested in short-lived content that disappears in 24 hours? When they have such a short lifespan, why would brands want to create them? They were wrong. It is no longer a secret that social media stories are popular, and have ranged from Instagram to Facebook, and now even to YouTube. Stories can make a significant impact on a brand when used correctly, and they’re changing the face of social media. Check out what this means for marketers as we take a look at how it could be achieved. How Do Social Media Stories Work? Social media Stories are mobile, full-screen, vertical videos and images that show outside of your regular feed and extinguish after 24 hours. The only caveat is that some apps like Instagram allow you to organize your temporary images into collections for later viewing. However, even though Stories are temporary, the sense of scarcity created by their absence makes viewers want to stay connected. When you have engaged fans who love your content, Stories allow you to give them a chance to see more before it vanishes. If you have a loyal following who love your content, then Stories allow you to make sure they get to see it before it vanishes. Your audience is immersed in the story not just because it’s full-screen, but also because it’s shared at the moment. You can let your followers know what is happening right now in your life by posting Stories, especially impromptu images and videos. It gives them a glimpse into your day and allows them to feel like they are part of it because they are invited in. What Makes Stories So Unique? A story is a mobile-first feature that is designed for mobile devices as well as created via mobile devices. According to Techjury, there are over 500 million active daily Instagram Stories users. 70% of Instagram users watch stories daily. Instagram has 398 million followers. Brands stand to gain a great deal of visibility through stories. There are more than 500 million daily Instagram Stories users out of over 1 billion monthly active Instagram users. As the popularity of Stories grows, the number of brands’ Instagram impressions from Stories will likely rise. Because they are immersive and interactive, stories are incredibly popular. By adding app-specific lenses, animations, stickers, and music, you can present the world with a glimpse of your personal life. You can also interact with Instagram through lists, polls, surveys, and even a prompt that allows other users to ask you questions. You can use this to engage your audience in a wide variety of ways. All in all, Stories enhance the brand experience online by adding transparency and authenticity – attributes that millennials and Gen Z users now demand from brands and influencers. Storytelling is very challenging, which encourages a relaxed style that reveals a lot more about the speaker. Stories have a short, fast format that changes how we consume social media and how we consume video on social networks. Thousands of people watch Stories each day, so including an extensive amount of content in them is perfectly acceptable. Creating tons of Stories content is the key to Stories success, so don’t be afraid to share often and regularly. Because Stories are temporary and immediate, users are captivated by the opportunity to explore, engage, and witness a moment in time that won’t last forever. In light of this, viewers are more likely to view Social Media Stories and content from their favourite brands and influencers. How To Keep Up With Social Media Stories Be prepared to create more content than you do now to successfully integrate Stories into your social media marketing strategy. Because Stories are in the moment and dynamic, adapt your storytelling method for scalable, individualized content. You can repurpose your Instagram Stories content into regular posts on Instagram and other platforms if it’s scalable. In the long run, this will save you time and money. It’s best to upload a few at a time for maximum metrics when you’re posting Stories. Publish a ton of vertical videos and photos in advance, then post them slowly over time – whether you plan on creating content for a week or longer. Editing doesn’t have to be perfect for your Stories. Story content can be produced at a low cost, but ensure that it is of high quality. You can always add music by using Instagram’s robust Stories tool if your content doesn’t have any audio. 60% of Stories are viewed with sound on. Conclusion Social media Stories are here to stay as they have gained strong adoption over the years. You must start incorporating fresh, scalable video into your strategy now, as they are actively becoming more and more important to both businesses and users. Without it, you will be left behind.
How To Perform a Social Media Audit Effectively For Results
To understand how to conduct a social media audit, you need to use social media to market your business. Social media audits aren’t as terrifying as they may sound. The development or updating of a social media marketing strategy goes hand-in-hand with this. Analyzing your social media accounts provides you with detailed information about how the networks are performing. The following guide includes all the instructions you need for performing a social media audit effectively. What is a Social Media Audit? An audit of your social media campaigns is nothing more than your organization’s roadmap to social media success. It allows you to keep track of all your social media metrics in one place. By regularly updating your social media audit, you will have the ability to tell what is working, what isn’t, and what needs to be improved. Your brand’s monthly social media performance can be monitored with ease by pulling in data from all of your brand’s social media accounts into a spreadsheet. You can use it to determine how well a season has performed. How to Execute a Social Media Audit Social media audits follow certain processes to ensure their completeness. These processes include: Keep each account up-to-date and in-line with your brand Take the time to review each account thoroughly after you’ve logged everyone so that you’re sure it’s consistent with your corporate image. Each social media account must be examined separately. Please check your brand voice, hashtags, and images against the brand style guide to ensure they are current. Each social account should be checked based on the following elements: Handle(s) Is it possible to manage your social media accounts across multiple platforms at once? As a general rule, if you can, you should. Depending on the purpose of your accounts, you might need different handles. Ensure your handles are consistent across social platforms by checking your notes if you need to make updates. Profile/bio text A social media bio has a limited amount of space to work with, so you need to utilize it effectively. All fields should be filled out with current brand messaging and be filled in completely and accurately. Links Make sure you link to your homepage, an informative landing page, a recent blog post, or an ongoing campaign. Although not all your social accounts need to link to the same page, it’s vital to keep track of what you’re linking from where. Profile and cover images Follow the social network’s requirements regarding image size and ensure your images match your brand. Pinned posts Be sure those pinned posts remain relevant and up-to-date by evaluating them regularly. Verification There is no more to it than a yes/no answer. Do you have a checkmark badge on your account indicating your account is verified? Is it necessary to make it mandatory? For those who desire to achieve Instagram, Twitter, or Facebook verification, you can follow a simple verification process. Monitor your entire social media presence If you can remember all of your social accounts in your head, you may think you can list them all. Is that the case? You and your team should create a list of all the accounts you access regularly. This may cover some of your bases, but it doesn’t cover them all. If your company did not have a social strategy, you might find old profiles. Then again, they might have been abandoned. Alternatively, perhaps various units within your company have accounts on social media, but they are not organized or unified. You’ll have to do some legwork to ensure that your company’s social media accounts are properly audited. Keep track of all accounts relevant to your search. If you need to research any accounts further, note them. There may be a problem with determining whether the account was created by someone at your company or if it was created by a scammer. Keep a record of all unowned accounts and the steps you took to have these accounts closed in your audit document. Contact each account holder directly to determine the source of the problem, since it may be a communication breakdown or an overly passionate fan taking things too far. When you can’t resolve a matter on your own, don’t hesitate to enlist the help of social networks. Set up an account monitoring program once you’ve identified all the relevant accounts to track down future impostor accounts. Also, you should identify social networks on which you don’t yet have an account. After that, you can think about whether they should be part of your strategy. Assess the performance of the channels This step tracks overall channel performance, rather than tracking the performance of specific posts. The time is now for your company to develop a mission statement and set a few priorities for each social network. Since you don’t know what you want to achieve when you evaluate your performance, it is impossible to evaluate that performance. An Instagram account aiming to increase follower engagement would not compare well to a Twitter account primarily focused on customer service. Identifying the key metrics for each social channel you use should be part of your mission statement. The most important metrics to track here are website traffic and conversions. It’s nice to have followers on your social channels, but the real ROI happens when followers become customers or leads. Select your most successful posts Keep track of the three most engaging posts on each account. In your social media audit template, include links to these top-performing posts. You can execute this process using several analytics guides. Then, review these posts to see if there are any patterns. What kind of response do you get from posting photos? How about videos? Are people responding to your Facebook page posts in the same way as they do on Instagram? Write your thoughts about the patterns you find in the notes column of your audit document. Next time you perform a social media audit for your company, test your theories
How to Optimize & Structure A Great Facebook Event Photo
Since Facebook implemented events, brands and businesses have changed how they market events. Events are increasingly being promoted socially on social media rather than through traditional methods, such as print media or signage, which has made every Facebook event photo gain rapid attention. The success of a Facebook event is determined by several factors. In order to make your Facebook event stand out, it is important to have the right image size and layout! Provide a thorough event description, along with the correct date, time, and location of the event. There are endless opportunities for brands to spread their message through Facebook events and brands without a Facebook page are missing out! You can use it really easy, and I’ve included all the best practices and information to help you choose the best photo size for Facebook events. Look at these steps for how to create a professional Facebook event! What is the Facebook Event Photo Size? You need to upload the right size and dimensions of the Facebook event photo before you can begin creating your event. In order to be eligible for Facebook event photos, the dimensions must be 1920 x 1005. Facebook’s new layout for 2021 has updated photo sizes for the new layout. This aspect ratio used to be 16:9, but it is now 1920 x 1080. The size of your event photo will rapidly increase if it is smaller than 1920 pixels wide. You need a resolution of 1920 x 1005 or greater, as this will cause a loss in quality. The Facebook crop tool will crop your event photo if it’s too big or too tall. There are many free tools that can help you create the right size Facebook event photo banner. How to Create a Facebook Event & Photo As soon as you’ve created your Facebook event cover photo, you can set up your event. Create an event on Facebook by finding the Events tab in the far-left menu. Then, you need to navigate to the Events tab and click + Create Event. After that, you will be prompted to select whether you want a Public or Private event. A new window will appear to allow you to complete all the details of your Facebook Event. You can use any of the free tools to make a Facebook event cover photo. Give your event a name. Make your choice stand out. Your invitees should know what the event is about by writing a Facebook event description. Make sure the event starts on time and ends on time. Choose a location that is clearly visible to those invited (include the correct address). Use relevant keywords as your event tags if it is public Mistakes to Avoid When Creating Facebook Events It is easy to create Facebook events, and they can produce great results. You must, however, avoid some common blunders that could impede the success of your event. Using the Wrong Cover Image Many people are unaware that Facebook event cover photos differ from Facebook group cover photos and Facebook business page header images. Use the sizing described in this blog post to achieve the best results. Overposting Ensure that you’re not spamming your invite list or guests. When you post in your event, it will notify people who have shown an interest in the event. So make sure you post content that is relevant and of value to those who have shown an interest. Ambiguity It’s important to let those who attend the event understand exactly what to expect and what they will be signing up for. It is imperative that all the crucial information is provided ahead of time and that the Facebook event includes everything so that there are no misunderstandings when the visitor arrives at the venue. Low Engagement and Interactivity Levels You can interact with your guest list when you create an event on Facebook. Being completely inactive after creating an event is something you should avoid. As previously mentioned, you need to be available to answer questions and inquiries from people. Uncertainty or poor engagement can negatively affect your event’s turnout. Best Practices When Creating a Facebook Event You can create easy Facebook events, but you can also take advantage of its many additional features to make your event stand out. When creating an event on Facebook, you would need to put a lot in check such as; Forum Creation Within your Facebook event, there is a section in which you can discuss the event or other items related to it. Use this feature to engage your invite list and utilize the two-way communication this allows. You can create interactive polls and engage users by asking them for suggestions or creating fun polls that will keep them engaged. Please post any news or industry information relevant to the event. Music videos and press releases from artists have been posted on concert promoters’ pages. Your event will remain top of mind for attendees if this is done. Your response is of the utmost importance in a Facebook discussion. You will have questions and need clarifications on certain items. Ensure that you answer questions publicly professionally if one person asks a question that could benefit several individuals. Set Expectations for Your Event Invitees will get an idea of how the event will look. Make no promises you cannot keep. When your first event is bad, no one will return. Events are meant to build long-term relationships. Moreover, you will have negative reviews, which will negatively affect future attendance. You may wish to post a summary of what attendees can expect at the event on your website. You might provide food and beverages, an agenda, or some type of information that will show how attending will value their time. Provide attendees with information about the food and prices you expect them to pay in advance, so they can prepare themselves. Use photos and graphics from previous years if you have previously hosted an event. By visualizing the expectations and
Helpful Tips That Can Aid You Create a Social Media Calendar
A social media calendar is a key part of your entire social media strategy. It sounds like an enormous commitment at first, but it’ll pay that time back in the future. Whether it’s a simple grid with a few links or a bespoke dashboard that can plan out dozens of feeds, your social media content calendar can be as simple or complex as your brand needs it to be. Read on and we’ll guide you through the steps necessary to make your own and look at some real-world examples. We’ll also list our favourite social media content calendar apps. What is a Social Media Calendar? Social media calendars summarize your upcoming posts on social media. Spreadsheets, Google calenders, or interactive dashboards are all ways to organize social media results. There are usually some combination of the following elements in a social media calendar entry: Posting time and date Where the post will appear on social media and the account Copy and creative assets (such as photos or videos) for the post Posting links and tags Any additional relevant information (e.g. is this an Instagram feed post or a Story?) Depending on your social media strategy, your social media calendar can include one or many social networks. Why You Need a Social Media Content Calendar A lot of business and social media managers have not embraced the importance and ease associated with a social media content calendar. For this reason, this aspect will showcase some of the important reasons every business or brand must have a content calendar. They include; 1. Helps You Get Organized Every day, you will have to focus on your social media marketing goals, just as you will have to with every other goal in your day planner. Don’t wait until you’re inspired to get started. Social media calendars help you organize your work, batch tasks, avoid multitasking, and record your creative ideas. It’s a great way to eliminate the need to search endlessly for inspirational quotes to post on social media ever again. Even though you’ll be updating your feed several times a day, you don’t need to monitor it constantly. You can schedule social media posts in advance with certain social media calendar tools, and you can also manage engagement from one place. 2. Make Frequent Posts The first tip from experts, no matter what your goals are, will always be “post consistently.” There is no way around it. The reason? Engagement on social media hinges on consistently appearing in the feeds of your audience. By having an impressive engagement, you will increase your organic reach on the platform; in turn, more people will see your posts and follow you. The only way to raise your conversions is to connect with your audience in a real way. If you have posts scheduled in advance, you’ll remain consistent in your social media posting, whether there’s a slow news week or your biggest promotion of the year. 3. Avoid Huge Mistakes Creating fail-safes into your workflow is a result of planning your posts ahead of time. Working in advance makes it a lot easier to copy-edit and fact-check the text, and reach out to stakeholders, such as the legal team or the CEO. By creating a social media calendar, especially one that allows approval of messages from team members, you can prevent low-key embarrassments once or multiple times or a high-profile crisis. 4. Improved Social Strategies Many of the world’s biggest social media brands run multiple campaigns at once, whether they’re long-term, medium-term, or short-term. So that’s what I post daily. Once you have your schedule nailed down, your glorious brain is freed up to tackle even bigger questions. Is it worth running an Instagram contest? Do you want to partner with influencers? Introduce an employee advocacy program on social media or get your brand on LinkedIn. The moment you have your schedule under control, your brilliant brain can begin building even larger issues. If you’ve nailed down your schedule, you can begin tackling even larger issues. 5. Stay Atop Relevant Trends Your brand’s social media calendar helps you observe worldwide global events that are relevant to your audience. If you’re in the digital marketing space, you will know of the latest and the best digital marketing trends that can help you grow massively online. 6. Create Higher-Quality Content Since the early days of social media, the quality of production has increased dramatically. Creating one social media post often involves several creative individuals: writers, designers, video editors, photographers. If you ask your team to drop everything and make an Instagram Story, you will not win hearts and minds. With an effective social media calendar, your team can allocate both human and digital resources effectively. A consistent voice and content strategy will support your marketing goals. 7. Helps Tracking and Change of Plans Scheduling leads to completion and measuring leads to improvement. You can learn a lot from your social media analytics. You can schedule your experiments for improvement by using a social media content calendar. Create an A/B test plan until you find the right recipe for the type of content, format, post frequency, and the best time of day to post for each social platform. How To Create A Social Media Calendar There are 8 steps to creating an effective social media calendar. These steps include; 1. Examine your Social Media Accounts and Content You will be able to identify areas where you need to improve and new opportunities for your social media efforts by developing a clear picture of your current efforts. Optimizing your ROI often begins with a content audit. Take the time to go through your social media accounts. With the best information, you can tackle your refreshed social strategy with confidence. These are the specifics about your brand, accounts, and audience that are unique to you. 2. Choose your Social Channels Keeping up with recent developments requires a concerted effort amid the daily grind. Do Twitter threads matter to your brand?
The Best YouTube Video Sizes For Creating Stunning Content
You should ensure that your content is high quality when starting your YouTube journey, but also upload your videos in the right format to improve your chances of getting more views and viewer engagement. You would do yourself wrong to keep uploading videos that will be difficult for your viewers to see and this can affect your spending and a lot more. What is the Best YouTube Video Format? YouTube recommends MP4 videos in AAC-LC audio and H.264 video codes, and a standard aspect ratio of 16:9. As a result, the video is of high quality and smaller in size. Additionally, YouTube suggests uploading videos in a format as close as possible to the original, including HD or high-resolution videos. YouTube supports a variety of video formats, but MP4 is the recommended one. You can think of a video file as a combination of codecs and/or containers. Why Give Attention To Your YouTube Video Format? This might affect your video’s playback since YouTube processes each video format differently. Viewing quality may be affected if your video does not display properly. Depending on the YouTube video upload format, certain videos can produce larger files. Shared videos on other social networking sites suffer from this problem. As YouTube is all about the video viewing experience, choosing the most helpful method for YouTube video uploading should be taken into consideration. Now that we’ve covered video dimensions, let’s look at other technical settings you should know when uploading a YouTube video. What is the Best YouTube Video Size? For the best YouTube video quality, use the following video resolution and dimensions. Resolution Dimensions Quality 240p 426 x 240 This is the minimum YouTube video size (good for viewing on a slow internet connection). 360p 640 x 360 This is best for YouTube videos that need to be embedded on websites. 480p 854 x 480 This is the standard definition of YouTube video size. 720p 1280 x 720 This is the preferred YouTube HD video size when viewing videos on mobile data or a slow internet connection. 1080p 1920 x 1080 This is the standard HD video size and the best option for viewing. 1440p 2560 x 1440 This is 2K video quality YouTube video size. 2160p 3840 x 2160 This is 4K video quality YouTube video size. Your video may have padding added if it is not in the 16:9 aspect ratio recommended by YouTube. What Encoding Settings Work Best For YouTube Videos? You can choose the video encoding settings when you upload videos to YouTube. Let’s examine this in more detail. The standard 30-frame-per-second video captured 30 photos per second (fps or frame rate). A minute of the video contains 1,800 images. The video file sizes grew enormously. It would take a long time to upload these digitally and take up a lot of storage space. Compressing the videos was the only sensible solution, but the quality was lost. Then engineers developed video encoding that allowed compression without compromising quality. It is a method of digitally compressing files to prevent them from being saved as individual images but as fluid videos. During the recording or editing of videos, the video is automatically encoded using codecs and containers. Conclusion YouTube has grown into the biggest video streaming platform that generates billions of dollars weekly. A large part of this revenue is given to YouTubers that get a huge number of views for their content on the platform. To be part of this earning community, you need to ensure you optimize your video content properly by using the right YouTube video size in addition to fulfilling other requirements.
How To Brand Yourself On Instagram | Effective Ways To Build Greater Visibility
Instagram is a free photo and video sharing platform through which celebrities, brands, thought leaders, friends, family, and others connect. With a vast array of features, Instagram has gone beyond sharing photos to creating short-form videos, streaming live and being visible to one’s audience. What is Instagram? With more than a billion registered accounts, Instagram has become a household name. Going through the app, it seems the entire world is on this social media platform. Looking at it from this angle, this is another way to brand yourself on Instagram. Like I initially pointed out, Instagram is a social media platform for sharing photos and videos to connect with others. With a lot of business owners, entrepreneurs, startups, celebrities, showing themselves off on this platform, this is a good way to become visible to your audience by branding yourself on Instagram. Branding is the process of creating a name or design that differentiates you from other brands or products. Branding yourself on Instagram is another marketing strategy for you to establish trust with your audience or customers. Giving them a reason to remember you and also set you apart from other competitors. Now, for you to brand yourself on Instagram, there are some basic things you need to do. Download the Instagram app Before branding yourself on Instagram, you need to know what Instagram is about and also download the app on your mobile device. It’s available on Android, iOS, and also Windows devices. You will need to download the app, then sign up for an account. You can create a new account or log in using your Facebook account. Setting up a profile To create a new account, you will need to input your email address, full name, desired username and password. After setting up your account, your profile is next in line. Your profile is where all your photos and videos are kept. You can also track those you are following and those following you. Also not to forget, you can run multiple accounts on your Instagram. A personal or professional account. You can brand yourself on Instagram using any of the accounts. You can build a personal or professional brand. So to be recognized as a brand, your profile picture must be professional as well as your username. Your bio must be up to date. Your bio gives a brief description of your brand. You can also attach a link to your website or YouTube channel. You can as well edit your profile whenever you want. Do well to also add a location. This will be great if you run a professional account for business. How To Brand Yourself On Instagram Presently, Instagram is a relevant app for scaling both personal and professional brands. Branding yourself on Instagram will need you to put extra work into what you do and also be visible. Whether you are a coach, entrepreneur or influencer, branding yourself on Instagram is essential as you present yourself as a force to be listened to. To brand yourself, you need to first 1. Understand Your Goal: What’s your goal for creating an IG page? Did you create it to sell more of your products or to create brand awareness?? You can achieve many goals using Instagram but you need to first define your “why.” You must define your “why” before branding yourself on Instagram or any other social media platform. The clearer you are about your goals, the easier it to craft the right message to show the right people. You can use S.M.A.R.T goals and be intentional about them in order to gain whatever you want. This is a secret way to brand yourself on Instagram powerfully. Your goals must be Specific Measurable Achievable Relevant Time-bound 2. Your Profile should be Optimized: I talked about setting or creating your profile but it’s not only about creating an account and setting up your profile but you need to optimize it. How? √ Pick a username that will be recognized: Choose an easy name people can find on Instagram. You can use your name if you are building a personal brand. Use a name you want people to easily remember. √ Choose a branded profile picture: In branding yourself on Instagram, you need to be unique. You can use the same picture on all your social media handles. Some people go-ahead to use their logo as a profile picture. That as well is great. √ Optimize your bio: Your bio is the next thing people will see after your username and profile picture. So craft an awesome bio for yourself as regards what you want to be known for. You have 150 characters to tell the world what you do so use it wisely. You got to know that the words in your bio are so important if you want people glued to your page. Tell them simply in words what you do and how they can benefit from it. This really helps. √ Include relevant links in bio: You can include links to your blogs, sales page, products, linktree link and your other social media accounts. Including all these links will enable people to see other things or activities you do. 3. Pick a Theme: There is something you want to be known for, what is it? Branding yourself on Instagram is not to get people confused but to get them to know and also like you. Some coaches post about branding today, tomorrow is motivation, next tomorrow is relationship. Posting random subjects will get people confused. You have a core theme message so don’t deviate from it. Be consistent with it across your social media platforms. This is for you not to confuse your followers. Most people use their logo or brand colour to show this too. 4. Create Unique Content: Create contents that would make people pay attention to you. Learn to create contents that would make people seek more information about you. Whatever your brand is, just be yourself. You
11 Free Social Media Analytics Tools For Marketing Professionals
Social media has become the next big thing that has happened to brands and entrepreneurs. With social media analytics tools, one can track performance to check on growth, traffic and conversion rates. But before we consider all aspects of social media analytics, let’s gain a common understanding of social media. What is Social Media? Social media has allowed a lot of brands to build themselves in the online space. In simple terms, social media is a technology or interactive technology that facilitate sharing of ideas, interests, thoughts, information via virtual communities. It allows users to communicate electronically. We have some types of social media. And no matter the social site, social media analytics tools can track activities that take place on these social sites. 4 important types of social media every marketer needs to know are √ Social networking sites √ Image sharing sites √ Video sharing sites √ Social blogging Do you know you can track data and conversations from these social media sites? This is where social media analytics tools come into play. But first, what is social media analytics. What is Social Media Analytics? Social Media Analytics is the act of gathering data and information from social networks like Instagram, Twitter, Facebook and analyzing them. It’s a way online marketers track information about products and services online. To measure your performance of actions here, some social media analytics tool needs to be employed. Let’s take a tour of some free social media analytics tools. Social Media Analytics Tools To get more audience and engagement, we put a lot of effort into advertising both with words of mouth and social media. With social media analytic tools, we can know how our social media marketing efforts are paying off and also finding out areas that need to be improved. These tools are used to optimize your social media accounts, track social engagements, discover trending stories and news, get new ways to improve your social media pages, and a lot more. Some of the tools are: 1. Followerwonk: This tool helps you find and connect with influencers as well as create a visualization that helps you compare your social graph to others. You can dig into your Twitter analytics to know who your followers are really, analyzing followers by location, bio and more. You are also able to know when your followers are active and which tweets engage. 2. Buffer: Buffer is a great social media analytics tool that helps you in few ways. You have to write a few posts at a certain time and then choose which social media platforms to post it. This tool can help share them throughout the week that you don’t have to be on your PC or mobile to have a social media presence. It also helps you track engagement so you can see how many people engaged in your post and also shorten links. 3. Quintly: Whether you are using Facebook, Twitter, YouTube, or any other social platform, this tool helps to check your social media marketing success. It also compares the performance of your social media marketing activities and tracks your activities too. 4. SumAll: Few features of this social media analytic tool are: viewing new customers vs returning ones, data monitoring, goal tracking etc. This tool connects your key online marketing and e-commerce data in one chart. It guides your decision making through the chart. 5. Cyfe: This tool helps you track your data from your different online services in one place. It helps you analyze or monitor data from Google Analytics, AdSense, MailChimp, Amazon, WordPress, Facebook etc. from one single location. So it provides an all in one business dashboard to track all your business information. It also combines metrics from different apps to create new insights. 6. Klout: This tool helps you to gain insights that allow you to know how you influence people. It measures influence based on your ability to drive action across all your social media platforms. On a scale of 1-100, it generates a score that represents your ability to spur engagement with people. 7. Keyhole: This social media analytic tool helps you to measure conversation around your campaign or brand, enabling you to identify clients who are looking for your product and services or influencers talking about them. It also helps in re-sharing useful content and driving engagements. 8. Viralwoot: One of the social media analytic tools that allows for great exposure on your Pinterest and pins. It helps with scheduling your content so that your visibility is increased. It also allows you to create alerts that enable you to know when other users pin your content. 9. Addictomatic: This tool helps break down search results into headers, making it easy for the user. It’s a straightforward tool that it’s used to monitor your brand’s reputation. Its discovery platform searches YouTube, Flickr, Bing, etc searches for new blog posts or news based on your keywords. 10. Google Trends: This is one social media analytic tool you can use to get information, stories or area of interest. It provides insights into search trends. 11. YouTube Analytics: This helps to monitor your performance on your content, videos and channel with recent reports and metrics. Checking out trends to see what’s happening and what’s not. Find out who is watching your videos and which of the videos can generate money for you. You can generate reports, traffic sources and more. Why is Social Media Analytics Important? Social media analytics provides excellent customer care to both current and prospective customers. With the use of the social media analytics tools, you discover new client segments that would have remained hidden. You could identify the current needs of your customers as wells as unmet needs ahead of your competitors. With the use of these tools, you can track trends specifically related to your brand. Social media analytic tools can help you boost campaign performance with new ideas. You can be able to find brand ambassadors to partner with
Interesting Ways to Use Social Media To Boost Customer Loyalty
Connect with your customers meaningfully if you want to keep them coming back. Brands and businesses can build their customer loyalty through social media. Through humour, images, and videos, you can show your unique brand personality to customers to make them feel connected to your brand. The extent to which websites and social media platforms can promote products and services is undeniable. However, using these channels correctly can also help strengthen another aspect of a business: customer loyalty. By contrast with other approaches, social media allows for personal connections to be made between you and each of your customers – act as a hotline between each of them. A massive opportunity to build customer loyalty is being lost if you ignore social media platforms and fail to leverage them. What is Customer Loyalty? An analysis by Forbes found that 62% of millennials say brands are more likely to gain their loyalty if they engage with them on social media. The platforms they use to communicate with you are important to your customers. Consumers who are loyal to a brand will repeatedly buy the product even when they have other alternatives. Brand loyalty is nurtured through marketing campaigns. When consumer trends change, brand loyalty can evaporate, but not for the product. Interesting Ways to Use Social Media To Boost Customer Loyalty To ensure you maintain a commendable percentage in retaining customers, some of the best practices you should follow include: Feedback from Positive Customers It’s important not to keep good feedback a secret from your customers. Your social media accounts can be used to post the input (with the customer’s permission, of course). Positivity will likely attract new customers and provide your current customers with additional reasons to trust you. People tend to follow the crowd due to social proof, a psychological phenomenon. It means that people value the opinions of other customers highly in the context of shopping. Positive reviews can be requested directly. Respond to or send a direct message to customers who leave positive comments about your business on your social media page and ask them to share their opinion in a review. After that, social media will allow you to share the review. Share User-Generated Content Sharing user-generated content (UGC) is another way to build brand loyalty through social proof. A shopping video, photo, or piece of content that a shopper creates about using a brand’s product is an example of UGC. Since shoppers created this content, not by the brand, it builds trust among shoppers. Make it easier to find UGC on your page by inviting users to tag your brand and use branded hashtags (with the creator’s permission, obviously!). You’ll encourage shoppers to share UGC if you frequently share their content with your fans. Keep Customers in the Loop By being transparent about your business’s practices, you can encourage a positive customer-brand relationship. Since 63% of customers prefer brands that are honest and transparent, make your fans feel like a part of the organization. You can provide a behind-the-scenes look at your company on your social media channels. Videos of your products, employee interviews, photos of your office space, and company events can be posted here. Be Responsive Social platforms such as Facebook Messenger and Twitter make it easy for customers to contact businesses with questions and comments. It’s important to engage with as many customers as possible, even if you can’t respond to everyone. Why? You build brand loyalty by being responsive to customer needs. A recent survey found that 72% of millennials said that a brand that responded to them would be more loyal. Brand loyalty can be decreased as well if a brand is unresponsive: 15 per cent of Twitter users will unfollow a brand that does not engage with them. Establish Influencer Partnership Influencers are preferred over brands to get product information from social media users. Oftentimes, influencers are looked to for advice on products and brands. Influencers whose followers love your brand are more likely to start loving your products, too. It is crucial to identify influencers that apply to your brand and image, such as those who are popular with your audience or specialized in your industry. Several makeup companies are interested in partnering with beauty influencers, for instance. Brand Collabs Manager is one tool you can use to find influencers who might review your products or collaborate with your brand. Use Dynamic Ads It takes time for a brand to build loyalty. Having customers who are loyal to your brand results from their use of your products. By showing users items they have previously viewed or similar items, dynamic ads encourage returning users to make a purchase. If you connect your Facebook and Instagram product catalogues, you can set up dynamic ads on those platforms. Based on a previous customer’s site behaviour, Facebook’s algorithm will choose relevant products to show the customer once the ad template is created. According to Facebook’s data, the user is interested in handbags, which is why it displays eBay handbag options along with the current Facebook product options. Customers’ interest is rekindled by these promotions by allowing them to see products they like. Retarget Users with Custom Audiences By retargeting, you can keep your business at the top of users’ minds once they’ve become familiar with your brand. Ads showing up on a person’s screen only when that person has asked about your business fall under retargeting. Through retargeting, you can create an incentive for customers who already know your brand to return to your store. With retargeting ads, you could offer an exclusive discount on a product that has recently been viewed. If the shopper has an item in their shopping cart, you may use retargeting to urge them to buy it at a lower price. Building a customized audience for your ad campaign allows you to select exactly who will see these ads. A custom audience might be edited to target users who have interacted with your ads previously. Conclusion