How to use the Instagram reels feature to grow your business
Is there any more to Instagram?. Instagram keeps bringing in new features and innovations to give businesses the best tools to grow their business. This innovation with Instagram reels is disrupting the way brands have been promoting themselves on Instagram and to put your brand forward, you have to learn how to use the Instagram reels feature to grow your business. Your post on Instagram can appear in 4 places; For this article, we would focus on how to maximize the Instagram reels feature to grow your business What is an Instagram reel? Instagram reels are full-screen vertical videos made up of audio clips and visual effects that you can create and post on Instagram to promote your brand. Instagram reels allow you to share short video clips up to 15 seconds long with all the users of Instagram, not just your audience. One good thing about Instagram reels is that it offers your brand a wider reach. It can be discovered easily which will help your audience grow. You can find the reels feed on the Instagram explore page and when you share reels featuring certain songs, hashtags, or effects, your reel will also appear on dedicated pages when someone clicks on that song, hashtag, or effect. See Instagram reels as a combination of both stories and in-feed post feature where you can add effects just as in stories and also post on your feed. It has a similar format to TikTok videos. How does the Instagram reels algorithm work? Users see reels not only from the accounts they follow but from all Instagram accounts on the reel tab. Instagram shows reels to users based on the content they have interacted with before alongside that of the brands they follow. Instagram reel algorithm will also register certain actions on your reels and either promote these reels or bring them down. These actions include You should make your reels in such a way that the algorithm will favor you for good. You should do this by creating the kind of reel content that people will love, study reels that work, learn one or two things, and apply them to yours. Don’t put yourself in a box, explore the Instagram reels terrace and take advantage of what’s working. How to make a reel on Instagram Making a simple Instagram reel is not so technical. Unless you’re creating an advanced reel with multiple features, you can make your first reel with these steps; Note that when you share a reel with original audio, your audio will be attributed to you, and users can create their reels with your audio. Sharing your feed is ideal because it will give more people, especially your followers to see your reel and interact with it. Benefits of Instagram reels The primary benefit of reels is brand awareness. Instagram reels will give your content a chance to be shown on the explore or reels page. Instagram reels are also a way to add variety and spice to your content formats. Instagram reel content ideas to grow your business Tou can share what is going on in your brand with reels. These can include events your brand organized, an inhouse party, a celebration of a win, brand meetings, client meetings, etc. this is a good way to show the humanity of your brand and connect with your audience. These tips and advice could be based on what your brand is about. You can also caution people on things to avoid. Most of the time, reels that contain educational content get the win. For example, at socialander, we leverage our Instagram to share tips on digital marketing with our audience. Reels can be a good way to share your story so people could hear and connect with you. You can also share your recent works as reels, they’re all part of your story. You can answer a popular question on your Instagram reels. These questions could be about your services or any other thing related to your industry. You can also showcase your products on Instagram reels. People would love it when you arrange your products beautifully in a reel. Reels can also be used to promote your brand. You can creatively announce sales and share offers with your reels. Your customer reviews and stories can also come in the form of reels. With that, it gets more views and attention. You can bring all your favorite stories together and repost them as reels. Tips to make your reels go viral Although reels are easy to be found, these other actions can put your reels in the best place When you start your reels with something interesting, more people would be drawn into it giving it the potential to go viral. Always be intentional about the first few seconds of your reel because it would determine if people watch till the end. People are more drawn to beautiful and engaging visual effects. There are a ton of effects to choose from in the Instagram reels feature. It is left for you to get creative and choose something that will appeal to your viewers. Use your CTAs to make your audience perform certain actions on your reel. It could be to like, comment, answer a question, share, save, etc. once people are reacting to your reels, the Instagram algorithm will pick it up and prioritize that reel to more viewers. Hashtags will allow your Instagram to show your reels to users who are already interested in your content. Be creative and intentional with your hashtags, learn about the best hashtag strategies and apply them to your reels game. There are best times to post on Instagram for better engagements and you should note these times and take advantage of them. Posting your reels at the time most people are online will boost your engagements and make your content go viral. This is the real deal. Using trending songs that people love will get the most attention. Keep that in
Ultimate Guide On How To Advertise On Facebook
This guide on how to advertise on Facebook will give you more room to grow and expand your business. In the course of this article, you will get expert tips on how to advertise on Facebook to grow your business. Facebook is a safe space for your business to grow. There are plenty of tools and updates available for your business to maximize on Facebook. You can grow both organically and non-organically on Facebook. Your business goals would determine the one to prioritize. According to Facebook, the 10 ways to grow your business includes: In one way or another, running Facebook ads would facilitate the above tips. There is no gainsaying that Facebook ads should be among your digital marketing strategies. How To Advertise on Facebook: Types of Facebook ads This could be an image post you boosted from your page or you can create an image solely for the ad. Image ads can appear anywhere on the Facebook ads network depending on where you placed your ad. While doing image ads, always be creative about your copy and optimize your image to suit your goals for the ad. Video ads can be on the newsfeed or stories. They can appear as in-stream ads in longer Facebook videos. You can run a video ad to show a demo of your product or a behind the scene of what you’re about. It mustn’t be filmed, you can create GIF videos or convert images to a slide share video. This is the ad in a poll format. You would ask a question and promote for people to answer, you and those who answered can see the results on the go. This is suitable for research and getting customer feedback. This is where you put up to 10 images or videos together to showcase your brand and products. Each image and video can have its link, maybe leading to a ‘shop now button’ to direct visitors to your product landing page. Here, you create short video ads from a collection of still photos, text, or video clips. The good thing is that it loads faster even with a poor internet connection. This is a way of getting creative with your ad. Collection ads are targeted only at mobile devices. It allows you to showcase 5 images or videos that customers can click to buy a product or service. It’s a way for people to buy your product without having to leave your Facebook page. This kind of ad is best for advertising to people on the go. This can be said to be the best way to advertise to mobile devices. This is because stories ads allow for flexibility while occupying the viewer’s full screen. Also, stories ads utilize the FOMO principle where your audience won’t take time to view your ad knowing fully well that it will disappear in 24 hours. It’s effective for getting quick results. This kind of ad uses features like filters and animations to allow people to interact with your brand. It’s suitable for brand brands that sell fashion items like lipstick, eyeglass, cosmetics,, etc. because it can serve as a mini demo for your products. You can run “Click to messages’’ ads that can appear on Facebook feeds. This is best for getting instant feedback. This is more like retargeting. It is when you advertise to those people that have earlier interacted with your brand. Lead ads are only available for mobile devices. It is designed to make it easy for people to give you their contact information without a lot of typing. It’s best for collecting newsletter subscriptions, signing someone up for a trial, or allowing people to ask for more information from you. How To Advertise on Facebook – Steps to advertise on Facebook Once you have a Facebook business account, the next thing is to follow the steps below to create your ad Step 1: Set your objectives. From your Facebook ads manager, select the campaign tabs and click on create, Facebook will show you the 11 marketing objectives you can choose from based on what you want to achieve with your ads. These goals include: Step 2. Name your campaign This is for easy tracking and control. You can set up an A/B split test to know what works. To set up this test, click on Get Started in the A/B Test section to set the ad as your control. You can choose different versions to run against this ad. Scroll down a little further to choose whether to turn on budget optimization. This option can be useful if you’re using multiple ad sets, but for now, you can leave it turned off. Step 3: Set your budget and schedule After naming your ad and choosing which page to promote, decide how much you want to spend on your campaign. It could be daily or lifetime. Set the start and the end dates. Scheduling your ad is the best to give room for more flexibility. Step 4: Target your audience There are 3 types of audiences you can target on Facebook; You can start with a custom audience and expand to other options subsequently. Selecting your audience involves choosing their location, age, gender, and language. You can always check the audience size indicator from the data on your Facebook ads manager so you will get a rough estimate of your potential ad reach. Step 5: Choose your Facebook ad placement You could choose your ad to be automatic and leave it to Facebook to place your ad where it is most suitable or you may go specific to Step 6: Choose your brand safety and cost controls Here, you can choose to avoid your ads showing sensitive content. Then set your ad bidding strategy and bidding types. You can add an optional bid control. Step 7. Create your ad After choosing your ad format, enter the text and media component you’re using for your ad. This is where you get creative. Write
10 best tools for social media managers
As a business, it is important you learn the best tools for social media managers. This is because there is a growing need for businesses to be found online and this has increased the need for social media managers. Because business has to be across social media platforms, the need for tools for effective management has doubled. These tools can either be used for creating content calendars, scheduling posts, publishing, engagement, competitor analysis, campaign tracking, reporting, etc The good thing about these best social media management tools is that you can create a detailed report and share it as a CSV file or pdf to your team or clients(if you’re managing other business profiles). Here at socialander, we make use of these best social media management tools to effectively manage your business page for better results. What should the best tool for social media managers do? A social media management tool should be able to do one or more of the following; 1. Scheduling: This is when you queue your content(s) to be posted at a later time or date. This feature will come in handy if you need to save these posting times for other things. Posting your content at regular times also helps with your page growth and engagement especially if you’re posting at the best time for your audience(a social media management tool should be able to give you these insights). 2. Engagement: A social media management tool should be able to help you engage with your audience across social platforms effectively without having to visit these platforms one by one. 3. Monitoring: You should be able to monitor your social activities, find out who is mentioning your brand and what your competitor is doing with these best social media management tools. 4. Analytics: Most social media tools will give you an in-depth analysis of how your page is performing. This analytics would better guide you in your subsequent social activities. How did we choose these 10 best tools for social media managers? 1. Functionality: These tools have stood the test of time and have proven to be effective and functional. 2. Ease and efficiency: Another thing we considered was how less complicated these platforms are. These platforms are easy to use and simple. 3. Supported by different social media platforms: A social media tool should be supported by a wide range of platforms so the manager can do more with them. 4. Detailed analytics: Analytics are best utilized when they are detailed and this is what most of these social media tools will do for you. 5. Integration: How well can these tools support plugins and other tools? This is another thing we checked while selecting these tools. This is because you might need to integrate other tools and software in the future as you use these tools. These best social media management tools we selected would accommodate other plugins without any issues. 6. Cost-effective: These platforms have different plans that would suit your budget. You might go for the free plan or you can choose to upgrade to the paid version. 7. Versatility: Most of these platforms can do a wide range of things at the same time. The best thing is for you to get a platform that can handle all your social media needs in one platform. 8. Popularity: These tools have been vetted by many social media managers. Popularity is one indicator that a platform is liked and used by many. The 10 best tools for social media managers Buffer Buffer is primarily used to schedule social media posts. You can connect up to 3 social media accounts including Facebook pages and groups on buffer and manage all of them from one platform. Sprout social With sprout social, you can manage all your social profiles in a single platform and get in-depth analytics to understand how your brand is performing online. This platform makes it easy to collaborate with co-workers or clients. It also scouts through the net and suggests influencers that your brand can follow. Hootsuite This tool is for scheduling, monitoring, and analytics. It is compatible with over 20 social networks. It gives you everything you would need in a social media management tool, especially in the aspect of analytics. Coschedule This is not only a social media management tool but also a content marketing tool. It helps you with planning, organizing, and executing all things content marketing. Coschedule can also help you create your content calendar. Sendible Sendible gives you more advanced features at a lower price. With sendible, you can schedule your post, create a calendar and track your results. It offers 8 pre-built features(including integration with google analytics and it lets you customize the dashboard according to your brand image to attract new clients. Social pilot This tool is best for small teams handling the same page. This is because it has built-in features that allow different people to gain access to the same page. It gives you everything expected of a social media management tool except monitoring. Loomly Loomly is a cloud-based social media management tool that offers you marketing analytics, automated publishing, keyword filtering, multi-account management, and post scheduling. It is a multi-featured tool that would suit your needs. Social bee One special thing that social bee do is automated content recycling. It can republish content on connected profiles when the need arises. It has content categories where you can group different contents according to their categories, this made the tool the best for scheduling. Post planner Post Planner helps you schedule your content in advance. It allows you to add Facebook, Twitter, and Instagram hashtags or blogs to other social feeds and pull the photos and articles from those feeds and rate the content based on engagement. Eclincher This is majorly an automation tool. It helps you automate your social strategy. Other social media management tools you should check out include; MeetEdgar Later Mar social Sprinkter Oktopost Hubspot Croodfire Friends+me Agorapulse Tailwind etc.
8 Social Media Pros and Cons
Just like everything else, social media comes with its pros and cons. Social media is a blessing for many brands. Most businesses have adopted social media as one of their digital marketing strategies. This is because the world is going digital, and being on social media is one way to participate in the new digital world. As many businesses have gone online on social networks like Facebook, Instagram, Youtube, Twitter, Pinterest, etc., it then begs the question Is Social Media all good for your business? Although Social Media presents a lot of benefits to businesses, it has its bad side. In the course of this article, we would highlight the pros and cons of social media for your business and how to effectively use social media for better results. Pros of social media for your business The world is online. The Internet community is growing rapidly as more and more people are getting into social media. What does this do for your business? You will reach more people than you would normally reach outside social media. The advent of ads and promotions has proved your business can reach millions of people with one click. If your brand harnesses the power of social media well, your brand awareness will reach its peak. Because you can reach more people on social media, there’s a higher chance of getting a lot of people into your funnel. This would lead to a higher conversion rate and the generation of more revenue. Throughout the history of marketing, brands have not been connected to their customers the way they are doing with social media. With social media, you can engage with your audience, communicate with them and create a deep mutual connection with them. Social media has harnessed the emotional side of being human and linked it to effective business market and revenue generation. If your brand can master effective storytelling, feedback management, and social engagement, it will succeed with social media. The good thing about social media is that you can 10x your results without spending a lot. Comparing digital marketing to offline marketing, we’ve seen that brand has been able to reach more people than they can with traditional mediums without spending so much. Social media marketing is the best way to save costs with marketing. If your competitor is not on social media, you would have a high chance of outperforming them when you’re on social media. This is because you would reach more people beyond your business geography, connect with them and make them like your brand. A consistent social media appearance will place your brand in the hearts of your customers. This will increase trust in your brand a higher loyalty. The insights and analytics available on social media networks have made it possible to track your results. It helps you know what’s working and what is not. You can leverage these analytics to make better decisions to improve your brand. Cons of social media for your business Because you reach a lot of people with social media, when things go wrong, the impact will be widely noticed. A single mistake in your brand’s message can ruin your brand’s reputation online. Also, anybody online can come out to say negative things about your brand and this can spread if not properly managed. You can handle this by setting a risk management guide for your social media activities and educating your team on how best to handle this kind of situation. You will need a deeper knowledge of social media and how it works before you can be successful at it. This can mean a higher hiring cost for your brand or a lot of time to learn on your own. it will take time to see the results of all your efforts with social media. Although the time it takes depends on how much effort you put in, there will still be a “waiting” at one point or the other. Pros and Cons of Social media: How to maximize social media for better results Plan all your activities from start to finish. Things as little as your social media tone should be planned. This is to create a consistent brand identity around your business. Having a planned strategy will guide you through your social media activities and better set you apart from your competitors. Be good at what you do. Don’t take your social media business lightly. Let a professional handle your social media This helps to know what you’re doing and how it affects your brands. The analytics tool on social media networks can provide a deeper insight into what’s working for your brand. You can even make use of other external analytics tools. Don’t sit on a particular method, innovate and keep growing with the trends. Adapting new trends and methods for your business will place you in the good books and give you a higher chance of connecting with your customers. Pros and cons of social media: Which social media is best for your business? Before you can tell the best social media platform for your business, you have to do thorough research on your audience demographics. This would better inform you of where they are and the kind of content they like. The platform to base your social media presence depends on your audience and where they are. Also, the age of the people you’re targeting is a factor. For example, if you’re targeting an older audience, Facebook is the best. For a younger audience, Instagram, Snapchat, and Tik Tok are the best And if your brand is focused on creating mentally stimulating content, Twitter is best. But then, it is always good to experiment with as many social media networks as you can to check what works. Final Thoughts on the Pros and Cons of Social Media The benefits of social media outweigh its disadvantages. This stresses the fact that your brand can do way better with social media if you’re serious about your social
10 Underestimated Social Media Marketing Services
Social media and social media marketing services are here to stay. It has given small businesses a chance to increase brand awareness, get more followers or audience, boost traffic, and get more conversions or qualified leads without spending tons of money on adverts. There are so many services you need that will help you achieve your social media marketing goals. These services will range from profile creation, page management, content creation, and a host of many others. You either get these services within your organization or you can outsource from agencies that offer these services. In the course of this article, you will get to know the 10 social media marketing services you need for your business and why it is important for the growth of your business. This will give you an idea of what your brand needs to succeed with social media and what to expect from any social media agency you hire. But before jumping right into these social media marketing services, let’s take a look at some certain important details about social media. WHAT IS SOCIAL MEDIA MARKETING Social media marketing involves utilizing various social media platforms such as Twitter, Instagram, Pinterest, Facebook, and many other existing platforms with huge audiences to drive the growth of the business to a higher level. Social media marketing is more than just creating a social media profile and publishing great content on it. Its major aim is to drive traffic to your business home page, generate leads, make sales, run massive audience-targeted ads, as well as analyze reach and engagement. All this boils down to one factor, which is to generate more revenue. This is why only a good and reliable digital agency like socialander can help achieve such desired results in a relatively shorter period of time with its top-notch social media marketing strategy. WHAT IS THE GOAL OF SOCIAL MEDIA MARKETING? The major aim of social media marketing is to generate more revenue. When a business goal is to increase its reach, and increase sales, social media marketing is what such business is expected to turn to. SOCIAL MEDIA MARKETING PLATFORMS FOR BUSINESSES Looking at this heading, Facebook, Instagram and Twitter are the very first that comes to your mind right away since they are still the best social media platform for marketing. Asides from those three social media platforms, there are a host of other social media platforms available that you can use to grow your business and they include REDDIT – Reddit is a community-driven social media platform with arguably any topic or community you need already present there. On this social media platform, you can create or join a community that is relevant to the services your business offers and get to reach a larger audience of potential customers. PINTEREST – This social media platform can be likened to a search engine of various types of media. Here, you can create an account as a business or individual whichever one works for you. TUMBLR – This is a social media platform that allows you to create your own mini-blog in it and get people to have a taste of your personal lifestyle or what your business entails. VIMEO – This is a professional video platform. Although not as huge as YouTube, it is a reliable platform for videographers to project their services to a relatively large audience. BIZSUGAR – This social media platform is specifically for small business owners and entrepreneurs. It is a fast-growing social media platform and a nice place to build an audience for your small business. DIGG – A social media platform where you can read and post updates about events and happenings. MEDIUM – Just like Twitter, Medium is a highly content-based social media platform. Here you can publish content daily about your business and get people to know what your business is all about. VIBER – With over 260 million users, it is a good social media platform to place your business and reach more audiences. WeChat – This is a social media platform that aids easy sending and receiving of calls, messages, pictures, and many more. It can be used to easily reach out to business partners. WhatsApp – Just like WeChat, WhatsApp is arguably the most used instant messaging social media platform for businesses. Here, you can create an account, set up a catchy profile, and project your business to reach a wide audience. Other social media platforms that can be used to assist the growth of your business are; SOCIAL MEDIA MARKETING SERVICES THAT YOU NEED There are a host of social media marketing services that you need if you truly want your business or businesses to be at the very top and outperform your competitors in the industry. Below is the list of social media services required for the growth of your business. Although, you can save yourself going through such cumbersome stress and just place a call to SOCIALANDER DIGITAL AGENCY. Socialander provides various services which range from digital marketing in Abuja, digital marketing in Lagos, digital marketing in Nigeria at large and around the world. They also provide branding, search engine optimization, web development, and app development services. 1. Profile creation This is the service your brand needs to get started on social media marketing. It involves creating a profile that reflects what your brand is all about, thereby making it easy for potential customers to find it on different platforms and know exactly the kind of services to expect from you and your business. For instance, you can google search the word “socialander”, Google will provide details about the services socialander offers, as well as socialander’s social media profiles which you can visit to get more insight about the business. Your brand’s social media profile has to be intentional and easy to understand. It should tell at a glance what your business is about. 2. Social Media Page Management You need to keep your business page up and running. It
How Much Do Facebook Ads Cost?
The advent of social media ads (especially Facebook ads) has changed the way businesses do online marketing. It has presented brands with so many options. You either run ads on Facebook, Instagram, Tiktok, or several social media platforms. Facebook ads keep evolving. As more brands run ads on Facebook, new preferences come up, and Facebook keeps incorporating these new things to satisfy the users. Facebook has become a platform for brands to get in front of new people and to get them to convert. When it comes to social media advertising, Facebook offers a competitive advantage with its ownership of Instagram. Via Facebook, you can create Facebook and Instagram ads with ease, which saves your team time. Why should your business run ads on Facebook? With over 2.8 billion users worldwide, Facebook currently ranks as the largest and most active social media platform in the world compared to YouTube (2.3 billion), Instagram (1.3 billion), and TikTok (7.3 million). Facebook has the evenest distribution of users compared to other popular social media platforms like Instagram and Linkedin which means you can target a larger range of age groups with your ads. This is because Facebook has more people using the platform, and their data is large. It is easier for you to target a specific audience from Facebook’s large user data With Facebook, you have more tools for testing, remarketing, reporting, and analysis. These tools will help you make the most of every dollar you spend. According to wordstream, the average CPCs for each of the four major social media advertising platforms in 2021 are: Facebook offers two types of budgeting to accommodate different advertising strategies. Lifetime budgets, which are good if you run ads on a schedule and/or a fixed budget and end date; and daily budgets, which are good for maximizing ongoing campaigns and planning around a fluctuating budget. How Does a Facebook ad work? Facebook ads work the same way your Instagram ads work I.e taking your brand’s message to the faces of people who needs to see it. Facebook Ads Work on an Auction. This is to prevent bombarding users with ads and creating a bad perception of the platform. So Facebook limits the number of advertisements that each user sees. In other words, there’s only so much ad space available and there are many people that want to use it to grow a business. Advertisers must bid against each other to secure an advertising placement. In the simplest terms, whoever bids the highest gets to show their ad. How much do Facebook ads cost? Facebook has three types of cost for their ads Cost per click This is the price you pay for each click on your Facebook ad. Facebook will try to get you as many clicks as it can within your budget if you choose this option. Facebook CPC ranges from $0.25 to $3.30 Cost Per thousand impressions This is the amount you pay for every 1000 impressions you get for your ads. The difference between impressions and reach is that impressions are the number of times your ads were seen while reach is the number of people that saw your ads. The average CPM on Facebook across all industries is $11.54. Cost per Engagement Facebook CPE is the cost of the total amount of engagements on a Facebook post. these include: likes and reactions, comments, shares, clicks to page, etc The average Facebook CPE by campaign objective ranges from $0.11 to $0.70. Factors to consider when creating Facebook ads Factors that affect the cost of Facebook ads As a small business, understanding how Facebook ads cost helps in keeping them low. Facebook ads costs are influenced by several variables just like that of Instagram ads. Campaign objectives This is related to the nature of your desired goals. For example, Brand awareness or Engagement campaigns will cost less than action-oriented campaigns like Conversions that drive purchases. It’s easier to get someone to engage with an ad than it is to entice them to click through, open up their wallet, and complete a purchase. Your Industry If your industry is highly competitive, you would have to pay more. Advertising to competitive industries like fashion, food, health, etc. will result in giving Facebook more work and this will cost you more. Audience size Targeting larger and broader audiences will generally cost less than for smaller audiences. When you target a more specific audience, Facebook will have more work to do and that will cost you more money. Targeting a small number of people tend to be more specific, smaller in size, therefore more competitive. Budget Small money for a small value. If you want to get more results, you would pay more money. Also, costs for new ad sets are often higher because the system is still getting to understand your audience and their reactions to your ad. If your ads are well engaged with, Facebook and Instagram will reward you with lower costs over time. Think of it like this, when faced with more resistance, Facebook will cost you more. But when they’ve understood your audience, the resistance will be lesser she which means less money. Click through rates(CTR) Also, think of CTR as the measure of resistance that is more action-driven. If your CTR is low, especially in a website traffic campaign, you would pay more because Facebook will interpret it as a disconnect between your target audience and the messaging in your ads. In that case, you’re paying them for the more work they would do to get your audience to interact with your ad. It is the opposite when your CTR is high. It means that your audience likes your ad and so Facebook wouldn’t do much to get them to engage. Seasonality Facebook ads costs tend to temporarily increase as more people are advertising within a certain period. Say Christmas holiday or any other important celebration. During this period, the competition for your audience is higher and you already know
How much does an Instagram ad cost?
Instagram ads are a more detailed form of Instagram promotion. The aim here goes beyond visibility to conversion. There are more features on the Instagram ad and you would need to create the ad from the Facebook ads manager. Instagram ads offer advanced targeting and flexibility to be accessible for just about any business. Why Instagram ads? Instagram ads offer advanced targeting and more features: Instagram has over 1 billion monthly users, ranking second after Facebook. The platform has a variety of targeting data and since Facebook owns Instagram, Instagram advertising uses the same comprehensive demographic and geographic data as Facebook. This advanced targeting is what makes Instagram Ads work so well, as you can be specific when targeting various audiences. Instagram Feed and Explore video can be up to 60 seconds in duration and while Stories are typically up to 15 seconds in duration, if you run ads in these three ad placements, you can have up to 2 minutes of video content. This gives you more opportunity to convey both your brand and the features and benefits of your offer through your products and/or services. High engagement rate: Instagram is known for its high engagement rates organically and through paid ads. Here’s a breakdown: Images on Instagram receive an average of 23% more engagement than when shared on Facebook. Only about 4% of a brand’s followers see its content. This is still higher than Facebook’s nearly non-existent reach, but you can amplify your visibility with paid ads. Brands typically see about 38% more engagement with video ads. As a visual platform, images and videos are powerful in driving more engagement than on other more text-based social platforms. It is cheaper: With Instagram ads, you would reach a wider range of people more than you would do using the traditional method with and for a lesser price. This is because Instagram has over 1 billion people and reaching this large number of people through traditional advertising would cost a lot. But with Instagram, you will spend less. How do Instagram ads work? Depending on your goals, Instagram ads have different call-to-action buttons. It can be to visit your website, download an app, pay for something or shop online. With Instagram advertising, you can include outside links, which enables you to designate a destination URL to your website or another external URL. You don’t even need an Instagram account to advertise on Instagram. Since Meta which also owns Facebook is its parent company, all you need is a Facebook business page. Though it is best to have an Instagram account so you get acquainted with the kind of content that your Instagram audience resonates with. This will help complement and amplify your organic Instagram marketing efforts. To set up Instagram Ads, use Facebook’s Ads Manager to set up campaigns where you select your budget, target audience, ad placements, and optimization options. Similar to Facebook Ads, your ads will run within the selected time frame, budget parameters, audience selection, and optimization goals. Factors that affect the cost of Instagram ads Objectives: This is what you set to achieve from the ad campaign. Your advertising cost can be higher or lower depending on what you want to achieve and how it fits your target audience. For example, targeting a broader audience for brand awareness will cost lower than an ad that is solely for conversion. Audience size: If you’re targeting a broader audience, the cost will be lower compared to targeting a specific audience. When you narrow down your audience to a more specific one such as a particular age, location, preferences, etc. The price goes up. This is due to the fact that other people are targeting that specific audience and so the competition is higher. Budget: How much money you’re willing to pay will affect how your ad will go. The cost of an Instagram ad will be more expensive at first before the system learns and understands your campaign type and optimization goals, and how your audience engages with your ads. If your ads are well engaged with, Facebook and Instagram will reward you with lower costs over time. Click through rates: If your audience is interacting more with your content, the price will be lower as not much work needs to be done. Other factors, such as relevance, estimated action rate, and your bid amount, will also help determine the exact cost you’ll pay for your ad clicks. How much do Instagram ads cost? The cost of an ad depends on how competitive your audience is. If you’re in a highly competitive industry like fashion, travel, etc. You would pay more. When analyzing Instagram advertising costs in 2018, AdEspresso found that the average cost-per-click on Instagram is around $0.80. For fresher data, here are the Facebook and Instagram advertising cost numbers from 2021, based on data by Revealbot. From the Facebook ads cost data from April 2020 to April 2021, the average CPC is between $0.5 – $3,5. For all metrics, Instagram cost per click in 2021 ranges from $0.40-$0.70. This takes into account all clicks that happen on an ad, which includes not only link clicks, but likes/reactions, comments, and shares. For ads that have a destination URL, Instagram’s cost per click in 2021 ranges from $0.50-$0.95. Instagram cost per thousand impressions (CPM) Another metric is the cost per 1000 views (CPM) Instagram cost per one thousand impressions in 2021 ranges between $2.50-$3.50 for better-performing better-performing campaigns and their respective ad sets. When it comes to CPMs, Facebook tends to be higher than Instagram, by nearly 2 times but CPCs tend to be lower by nearly half on Facebook compared to Instagram. In summary: An Instagram ads cost per click costs $0.40-$0.70 (link clicks, likes, reactions, comments, shares) Instagram ads cost per click to destination URL costs $0.50-$0.95. Instagram ads cost per engagement costs $0.01-0.05. The cost per thousand impressions costs $2.50-$3.50 How much ROI would you get from an Instagram ad? When thinking about your
How does Instagram promotion work?
Promotion on Instagram is a type of web marketing that involves Instagram. Instagram promotion feature helps you convert regular Instagram posts, stories, highlights into a sponsored one for a fee. It looks similar to organic posts on feeds or stories but would be identified by the “Sponsored” tag that appears below the handle. Promotion would let you add a call to action that is clickable for the feed or a swipe-up option for stories. With the Instagram promotion, you can introduce your brand, announce an event or sales, contests, giveaways, influencer collaborations, etc. Instagram promotions will help you increase brand awareness and recognition, grow your Instagram followers, find new customers, boost sales, create a community, etc. With roughly one billion monthly active users, Instagram belongs to the most popular social network worldwide. Instagram is a huge platform that has the potential of bringing in a lot of revenue. Why Promoting on Instagram? Instagram promotion vs. Instagram ad The purpose of an ad is to convert and so there are so many features peculiar to this. Instagram ads offer more preference for targeting. While the purpose of a promotion is for visibility. It is to make a particular post get seen by a lot of people. The goal is to get a lot of people to visit your page and not necessarily to convert. Promotion is a good way to take your content marketing to the next level in terms of profile views, likes, comments, and shares. This is because as more people visit your page, they see more of your content and interact more with them. The “Sponsored post” tag is present in both of them but the Instagram algorithm treats them both differently. Instagram promotion can be done directly with your phone but with ads, you need to do it with ads manager. How does Instagram promotion work? Instagram promotion works by popularity. Make your content(s) go viral beyond the audience you already have. Your content will appear on a lot of people’s feeds and they get to interact with your post and visit your profile for other posts. They would probably follow your page. When do you use Instagram promotion? You should use Instagram promotion when your goal is visibility, reach, and engagement. Things you can promote on Instagram In Instagram promotion, there is a wide range of options; photo, video, carousels, story ads, reels, etc. You can promote the following on Instagram: A post you’ve shared: This works the same way as a Facebook boost. You can promote a video or picture that has gathered more shares, likes, and comments. High engagement shows that people like the post and there’s a higher possibility that other people not in your audience will like it too. This gives the content extra awareness and visibility to more people. A story from your profile, highlights, or story archive: This helps you capture authentic moments that speak to your business. Though it is limited to photos taken with an Instagram camera or posts only in a vertical form, it’s still a good way to promote your content. Creating a promotion from the promotion button on your profile: This is best if you don’t know which post to use for your promotion. Instagram will recommend which post they think will do well. This option allows you to start another new campaign from your Instagram profile. How to boost post on Instagram First, your profile should be a business account. Personal accounts do not have the promotion features. You can convert your account to a business account from the settings in your profile. On your profile, tap the promotion button. Choose the post you would like to promote and move forward from there. Set your goal: Here you get to decide your goals for the promotion. Decide whether it’s for more profile visits, more website visits, or more promotion views. Decide your post’s call to action: This depends on your goal for the promotion. Is it for more profile visits?, Engagement? sign-ups? visiting your website? visit your physical store? call a number? etc. It could learn more, call now, sign up, watch more, shop now, contact us, book now, etc. Select your target audience: Here there’s the option of creating an automatic, local, or manual audience. Instagram provides the basic parameters such as location, age, gender but you are allowed to target certain interests(Up to 10 interests). It can range from music, events, sexual orientation, hobbies, etc. Set your budgets and promotion duration: After the age, gender, location, and interests, you will get to decide your budget, duration, and distribution. Instagram gives you an estimate of your reach depending on your daily budget and how long you would like to run the promotion. It would also decide if stories or feeds would be better for your selected audience. Maximum limits for Instagram promotion are set at $1000 daily and up to 30 days on the duration for a maximum reach of 400k-1million people Review your promotion: This is where you make sure everything is in place. You check for the following: Keep checking insights: This will help you decide whether you will continue the promotion or terminate it. How to promote your Instagram story If you wish to promote an old or archived story, go to your Instagram profile, tap on the three dots and select “archives”. You would access any of the stories you want to promote from there. The best practices for Instagram promotion includes: In conclusion, Instagram promotion is not a one size fits all thing. It is best to keep testing the different forms of content, whether pictures, videos, carousel, etc. Always measure your results to know what works best and leverage that information for your future promotions. 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9 Popular Social Messaging Apps For Business Growth In 2022
Social messaging apps are tools for your inbound marketing. It is where you can nurture your leads and turn them into loyal customers. With social messaging apps, you can answer questions that do not require phone calls or emails, find new customers, meet more people, and get more sales. It is where you interact with your customers, get their feedback, and communicate with them on a more personal level. Why Are Social Messaging Apps Important For Four Businesses? 9 Popular Social Messaging Apps For The Growth Of Your Business In 2022 The 9 social messaging apps for your business include: 1. Messenger – One of the biggest social messaging apps Once you have a Facebook business page, you can easily log in with your information on Messenger. It was initially linked to Facebook but became an app of its own due to its popularity. Messenger has over 1.3 billion users with over 20 billion messages sent every day. Messenger is a good location for your business to interact with your audience. You can send texts, short videos, GIFs, stickers, or emojis. There’s a feature that lets you respond to messages directly, so you won’t get lost in messages. With messenger, you can set up a chatbox. It replaces a part of your customer services online and saves time. It allows your customers to get quicker information if need be. You can also use it to send triggered information like order confirmation, receipts, or tracking information. You can also send and receive documents like pdfs, customer data, application CVs, etc. 2. WhatsApp: WhatsApp works like your phone, where you can send text messages, make calls, or receive audio messages, but it works over the Internet. Your WhatsApp account is linked to your phone number, so you have more control. WhatsApp has a larger user base than Messenger. It currently boasts over 1.5 billion users. It has more population so it’s a good place for your business to build a relationship with your customers. There’s a feature for a group chat that can have up to 252 contacts. This is good for your inbound marketing. You can house your customers in one group or more and send them periodic messages and updates. WhatsApp allows you to share media and audio files for up to 100MB. The end-to-end encryption allows you to connect with your audience on a more personal level. There’s is also your status for the advert. Anything you post on your status disappears after 24 hours and you can leverage this to promote your brand. With WhatsApp, you connect to your audience while sharing valuable information with them. 3. Viber: Is more complex than other platforms, it has more options and additional capabilities. Viber boasts over 260 million users. With Viber, you can send messages, calls, stickers, pictures, GIFs, etc. You can like and respond to messages individually in a group chat. It offers a lot of interesting features. If you’re looking to do a lot with one app, Viber is a good deal 4. Instagram direct message: You can send and receive messages via Instagram. You can respond to your customer’s inquiries via Instagram direct. It lets you send texts, images, videos, labels even audio messages. 5. Twitter direct message: Twitter is becoming more popular and brands are taking advantage of this. Your customers are on Twitter and one of the best ways to communicate with them is via direct message. You can use Twitter directly to share updates, respond to feedback, send purchase reminders, etc. 6. Skype: Skype makes it easier for your team to come together and communicate using multiple applications through a single interface using any device from any location. Your team can use skype for instant messaging, conference video call meetings, sharing files, etc. Skype is a good social messaging app for your brand’s in-house communication. 7. Telegram: The good thing about telegram is that it runs on the cloud. It boasts of about 200 million users so it’s a good place for your business to be seen. With the App, you can send and receive texts, stickers, emojis, do audio calls, etc. There’s a feature for secret chats that once you create it, it can disappear after a certain amount of time. This is for messages such as your bank details, or your business private information. You can have a channel on telegram where you nurture your leads and customers and even connect with them. Telegram also offers a feature that lets you send larger documents and files. This would be good for your business content marketing. 8. Snapchat: Snapchat is a popular App. According to Zephoria, there are 238 million active users on Snapchat. This is the best App if you want to reach a younger audience. Before you use Snapchat, make sure your brand has a good positioning already. Snapchat will work well when your goal is visibility and creating a buzz. Snapchat lets you send your brand’s photos and videos to your customers or your story. The post disappears after 24 hours. What makes this feature unique is that it thrives on the fear of missing out. People would like to view your post once it’s up because they know it will disappear after 24 hours. You can leverage this feature to promote your brand, announce any event happening in your brand and connect with your audience. You can also create a geo filter for physical stores/events for your marketing. 9. Slack: Slack is for project management and connection within your organization. It can be used across multiple devices and platforms and is equipped with robust features that allow you to do not only chat one-on-one with people but also in groups. With slack, you and your team can keep up with tasks and get updates on events going on in your organization. Now you know about the 9 popular social messaging apps for your business, it might be hard to choose a particular one. Conclusion On Social Messaging Apps The
Top 13 Pros & Cons of Social Media For Your Business
Social media has evolved from direct electronic information exchange to a virtual gathering place, retail platform, and a vital 21st-century marketing tool. It has been around since the 1980s and more and more population of the world are going into the social media space. Social media had since gone from desktop and laptop computers to mobile phones. This had made it more accessible to a lot of people. According to smartinsights, more than half of the world now uses social media. 4.55 billion people around the world now use social media, 400 million new users have come online within the last 12 months. 5.29 billion unique mobile users mean more than two-thirds of the world have access to a mobile phone. Because of the evolution of Social Media, businesses have taken advantage of this new consumer mobility by serving their customers new, simpler methods of interacting and new ways of buying goods and services. A brand needs to have a social media presence. This is because it is where you interact with your customers, get their feedback, and communicate with them on a more personal level. Is Social Media perfect? With Social Media, you reach a larger audience and build your brand. There’s always a bad side to everything good. Social media is good for your business because it has so many advantages. It can also have a negative effect on your business when used wrongly. In the course of this advantages and disadvantages of social media to your business article, we’re going to explore the advantages and disadvantages of social media to your business. Advantages of social media for your business Disadvantages of social media for your business The remedy for this problem is to be patient. Nothing good comes easy. The remedy for this is to provide quality products and top-notch customer services. The best way to avoid this is to ensure security. Turn on two-factor authentication on all your pages. Announcing the punishment for anybody that hacks your page can help. To solve this problem, your brand should always have a budget allocated to your social media activities, and you should also check reviews online before starting This will help you stay organized and avoid the risk of running into debt. Always seek to bring the best people to your team. You can solve this problem by being innovative. Always be the first to think out new ways of doing things. Always be the first to launch. This will give you a first-mover advantage and make you stand out. You can manage this problem by being extra careful with the way you manage your brand’s information. You shouldn’t give people the chance to know the things they’re not supposed to know about your brand. In conclusion of the advantages and disadvantages of social media, irrespective of the disadvantages social media offers your business, you need to invest your time and money in social media marketing strategies. You cannot know what to expect from social media because it involves humans, and human beings evolve with time. But that should not stop you from expanding your business online. Research on how to do business better online and find help from professionals to avoid landing on the wrong side. Do you have any challenges with your social media marketing strategies? Our team of experts can help you get on the right track, book a free strategy session with us by clicking on I want a free consultation.