Good SEO Benefits Your Business
Socialander is a Digital Marketing Agency in Nigeria. At Socialander, we drive your business and brand to the very top, exploiting the search engine and positioning your business for SEO benefits which in-turn means more leads. How can SEO benefit your business? SEO benefits small business owners, it helps them to rank higher in search engines (Google, Bing, DuckDuckgo, etc.). And in turn, helps bring more qualified potential customers to their websites and increases conversion rates. Is SEO a good business? While it’s a competitive space. Thus, you stand out in the crowd with clear, consistent communication. SEO businesses are profitable for several reasons: SEO is a long-term marketing initiative. You’ll work with your customers for the months and years to come. Is SEO important for small businesses? If you’re a small business trying to reach customers in your area. SEO is important because it enables them to find you first. People are searching for your business (or products/services you sell). Also, your website is the place where they will look first. That’s why it’s important to show up on the terms they use. Is SEO worth it for small businesses? If you’re a small, one-person shop, then SEO is still a very important investment. But, it may make more sense to perform SEO on your own. This is better than hiring an agency to handle it for you. To answer the question, yes, SEO benefits is worth the investment. If you are looking to form long-run brand awareness. Expand your target audiences and earn a lot of revenue. Also, program improvement is crucial. Let’s examine ten SEO benefits for your business, and the way you’ll understand them. 1. It boosts your credibility A website that ranks on search engine results pages. This is thought of as high-quality and trustworthy by search engines. But, this boosts the credibility of your business. Pay time rising and adding content to your website, increasing your speed. Thus, researching keywords to assist your site rank even higher. 2. It does not need to value anything Apart from time if you handle it yourself, SEO doesn’t value anything. For instance, different marketing methods like pay-per-click. Search engines crawl your website 24/7. Also, promoting helpful content and serving to you discover new customers. To create the most of your SEO efforts. Some of it is slow reviewing the content on higher ranking sites inside your niche. In other words, aim to write down content that is higher than theirs. Then, share your content on your social platforms. 3. It supports content marketing Original content and SEO work hand in hand. This is by making useful content for guests. As well as text, pictures, and videos, your website can rank higher in search results. But, SEO will support your content-promoting efforts too. In other words, confirm that your content is top quality and optimized. This is for keywords you would like to rank for. Since, search engines like freshness, update your content. 4. It maximizes PPC Campaigns Unpaid (SEO) and paid marketing methods (PPC) work well. PPC helps your website seem at the highest of paid search results. Whereas, SEO will be an equal factor. Having each result at the top of the search engine results page. This helps to boost your brand’s credibility. In summary, this shows that you aren’t throwing cash at advertising to get on top. Thus, you will use SEO to maximize your PPC campaigns. For example, an upper-level page could do even higher if you use it as a part of PPC advertising. Nonetheless, particularly if the keyword features a low cost-per-click. 5. It offers you a competitive advantage Your competitors can be investing in it, which implies you must too, so as to also reap SEO benefits. Also, those that invest in SEO surpass the competition. This relates to program results and gains in market share. But, If you think about that, the results on the primary page of a Google search get over ninetieth of traffic. You can’t afford to not be there, particularly if your competitors square measure. In other words, begin by differentiating your competitors, and analyzing their strengths and weaknesses. Also, make and managing your online name. Then, make sure that your website loads up quickly and is mobile-friendly. In other words, build the most effective content attainable. Target provides the most effective user expertise. 6. It will assist you to reach a lot of folks While several marketing campaigns tend to target an outlined audience. SEO will assist you to attract anyone with intent at a given purpose in time. Still, what stage of the shopping funnel they’re in. If you target keywords instead of demographics as you would with PPC or social advertising. In other words, you’ll attract a lot of prospects who could also be curious about doing business with you. Create a listing of keywords you’d prefer to rank for. Then, use keyword analysis tools to expand it. Finally, use competitive analysis to refine your list. This is by distinguishing who your competitors are, and what keywords they’re ranking for. Wherever they need backlinks and use this data to form an improved SEO strategy. 7. It helps you rank higher in native searches Local searches like “plumbers close to me” have become a lot more common. But, eightieth of native searches on mobile result in conversions. Moreover, native SEO methods will assist you to attract these searchers who are able to get them. Thereby, the primary step to obtaining started with native SEO methods. So, it is making a Google My Business account. Then, begin requesting reviews from your purchasers. Optimize your listings by making certain that you have the right name, address, and signal. In other words, to optimize your listing for voice search. This implies writing made, compelling content in an informal tone. In summary, this answers the commonest queries and provides solutions to searchers’ issues. Other steps embody considering your native keywords. Thus, making listings in native business directories.
How to Market a Product Online To Get Consistent Sales
The end goal of marketing is consistent sales. This also means generating more income. Every business out there needs steady revenue to survive. A business that succeeds is a business that markets its product online to get consistent sales. Marketing is an important factor in business growth. Even big companies like Apple, Coca-Cola, Amazon still invest a lot of money in marketing. Marketing is the way of obeying the rule, “if you don’t show up consistently, people will not see you” Marketing is a game of following what works, you don’t do it your way, you do it the way it should be done. Hence, the need to learn how you can market your product online. Marketing can be effective or not. When you understand your business, understand the market situation and then streamline all your marketing efforts to suit your business, that is when your marketing efforts would lead to consistent sales. Before we explore the different ways you can market your product online, you need to understand the key things you have to do before you even start marketing. These key things span across the following: A plan should provide the following; Once you understand your audience, it would be easier to know how to market to them and make consistent sales. Effective market research answers the following questions: People only buy your product when it solves their problems. You know your product when you can answer the questions: If you would succeed in your business, don’t be pressured to sell a lot of things at the same time. These key things would set the motion for marketing your products and making consistent sales. Ways to market your product online to get consistent sales You can do all or some of the following to market your product. Again, you cannot choose a suitable way if you don’t understand your business and its market. Go on, know your business and start marketing your products using any of these ways: You can know if this effect when you make more sales in the shortest time. You can bring these people together to share their experiences with your brand and connect with other customers. This sense of connection would draw other people in to be interested in your product. This will add credibility and social proof to your brand. Don’t keep quiet about any post about your product, reshare them on your pages. This is one of the best marketing strategies that require the least effort. For one, this will show that you care about your customers, and then it will assure customers of security with your product. It removes the stress of responding to reoccurring questions your customers would ask about your products and it can also be a way to market your products. The aim here is to show people how well you understand your product and how it will solve their problems. People tend to respect you more. This could lead to absolute trust in your product. You know what that will do to your sales. 84% of people trust online reviews as much as a personal recommendation. Adding to that, 90% of consumers read less than 10 reviews before forming an opinion about a business Finally, 74% of consumers say that positive reviews make them trust a local business more. Social proof has worked over and over again for brands and you shouldn’t joke with it. Encourage customers to give you reviews about your product and when they do, do not hesitate to show others what your product can do. You can create this program and use it to entice others to your product. Reward them from time to time. Give them discounts, give them a shout-out, offer them free products. Just let them know you appreciate them and watch them become your brand evangelists. You can run ads on social media platforms like Facebook, Instagram, and even on search engines. Also, optimize your brand for searching on Google my business. For this to be effective, you should be sure the audience you’re writing for, needs your product. There are a lot of social media content ideas you can choose from. You can target these ads to convince them about your products. These have been the most effective targeted ads. Be clear about your objectives and exactly how you want your audience to participate for the best outcome. Define easy, simple rules before you launch your contest. Most people use a product because someone they like and follow talked about that product. Your digital marketing activities should be handled expertly if you want to get results. You can have people in your team who handle digital marketing or you contact professionals like Socialander digital agency to do it for you. Bonus Tips to marketing your product online effectively and generate consistent sales Let them see themselves using your products, highlight how their lives would be when they are free from their problems, and see them gravitate towards your brand. Over to you The real secret to marketing your products online to make sales is consistency. Promote, promote and promote. Don’t forget it’s a game of knowing what works. Keep measuring, keep updating, keep moving. Don’t forget that the simplest way to market your product is by providing excellent services. Word of mouth marketing is by far the longest-lasting way to make sales. Once you keep on getting referrals upon referrals for your products and services, investing in the other marketing efforts would be secondary. Do you need advice on how to go about marketing your products online? Book a free consultation session with us by clicking on “I want free consultation“
10 Awesome Social Media Engagement Ideas For Your Business
Your digital marketing efforts will not be complete if your brand is not on social media. Social media engagement is a factor that affects the result you get from being on social media. As your business continues to establish its presence on social media, there would be a continuous need to post the kind of things your audience would love to see. Your brand needs to keep your social media engagement ideas running in other to keep up with this growing need. Your brand should always strive to follow the 80/20 rule of promotion. That is, your feeds should be made up of 80% entertaining and engaging content and only 20% promotional content. This keeps your feed from feeling like a sales pitch. The key focus of social media engagement is to keep giving out the kind of content your audience would be interested in. We would run through some of the top social media engagement ideas that we’re sure would work for your business. How are we so sure? Because here at socialander digital agency, we’ve tried these ideas with so many brands and it has worked for them. You can book a free consultation with us if you are not sure about how to give your brand a solid online presence. We would be right with you once you click on “I want a free consultation” Why engage your customers on social media? Moving on, let’s quickly look at what your brand should aim to achieve with social media engagements. Having social media posts that resonate with your audience would more than anything, get people to like your brand. Sure, the result of any digital marketing activity is to make sales. But then, people focus too much on making sales that they fail to take seriously the one thing that would make people buy your product, likeness. Once you’re able to establish that love for your brand, everything falls into place. The whole idea of reading this post about social media engagement ideas is to learn how to make people love your brand. What is Social Media engagement? You can say people are engaging with your posts on social media when they perform certain activities to register the fact that they see and love the post. These interactions could be in form of likes, comments, sharing, saving, clicking on a link, and even placing an order. Social media engagement ideas to try on your business It’s normal to run out of ideas of what to post. That is why we are here to give you some reminders and probably new suggestions. Don’t be pressured to do all the following at once, you can take it step-by-step. For one, this will make you talk about a topic in-depth that you cover all the areas, leaving your audience satisfied. It also would add a form of structure and orderliness to your social media page. With these sessions, you offer solutions to the issues your audience might have, you give clarity to something confusing and above all, you show your customers that you care. This can be a good way to build thought leadership in your industry. According to data from Tailwind, 91% of Instagram posts with more than 1,000 likes or comments are related to a contest. Meanwhile, accounts that run contests regularly are noted to grow 70% faster than those that don’t. You can use hashtags to measure this. Although, you should be careful to recognize only holidays that are relevant to your audience in terms of demographics and interests. You can share short how-to videos, videos of things going on in your industry, and even motivational videos. Invest in quality infographics, and share from time to time to get more social media engagement. You can share their reviews, give them a shout and even advertise whatever they do on your page. This way you’re showing you care, and this would lead to a deeper relationship with your customers. Whoops!, we promised 10, but we’re not done yet Bonus social media Engagement ideas that will work for your business This interview can be written or video. You can share them and get feedback from your audience. If a brand says it better, why not share to educate your audience? This signals to your audience that you’re connected to your industry. It leaves a positive impression on you. You can then share this with your audience to get their feedback. Ultimately, this will give a different angle to the kind of content you share which is a good thing for social media engagement. You can even create a course and share it with your audience. This is a good thing to do whenever you run out of social media engagement ideas. You could go live to teach, announce an event, or just interact with your audience. This gives your page a fresh start and a flow of new engagement ideas. For example; converting a blog you’ve written into short carousels to post on your page, short clips from the videos on your YouTube page, translating your videos to a blog, etc. There are a lot of memes on social media. All you have to do is to pick one that interests you and customize it to fit your brand. This is a good social media engagement tool as trending topics tend to spark more responses from your audience. The goal is to get their feedback and learn about them better. This could invite new ideas on how to engage them. Over to you It is not complete to learn about these social media engagement ideas without applying them to your business. The following tips could help you stay consistent with engaging your customers With all these in place, you would be just fine. Don’t forget to book a free consultation session with us if you need to gain more clarity. Click on the “I want a free consultation” to get started.
How to Get Real Estate Buyer Leads in Nigeria
Marketing is something every real estate seller in Nigeria should take seriously. It starts from getting real estate buyer leads and then extends to lead nurturing and conversion. As a real estate seller, you should learn marketing if you want to succeed in the business. In the course of this post, you would learn all about how to get leads as a real estate marketer. Why should you generate real estate buyer leads? Your buyer leads are people who already have an interest in real estate. The aim is to get all these people interested in your brand and what you offer. Once you get them to like your brand, you can go on to nurture them convince them more to make sales. You get real estate buyer leads by presenting yourself as the solution to their problems. People would get into your funnel if you have something to offer. Challenges with getting real estate buyer lead in Nigeria It is worthy to note that getting leads as a real estate seller can be a hard nut to crack. The market is already saturated and there is a lot of competition. You might not find it easy making waves through the crowd. Also, a lot of people have lost trust in real estate sellers. This is because there’s been a lot of scams and illegal transactions. People would become skeptical at first and you have to put in a lot of work to gain people’s trust. 10 Tips to getting real estate buyer leads in Nigeria Remember that people get the first impression of your brand once they come on your website. It is good you make them feel at home on your website before they buy a home from you. You can put it upon yourself to create content around these questions and put it out there. You can do this through your blog, your social media page, and by sending emails. As you answer these questions, people would perceive you as a professional. You can get leads by including a call to action at the end where you collect their information. Getting real estate buyer leads is even easier with social media. You can easily target those people that have interacted with your brand on social media. They will like your brand and even refer other people in their circle. Don’t forget about paid advertising which can be in the form of search engine marketing and social media ads/promotions. These activities would put you in from of your real estate buyer leads. You can’t get people in your funnel if they haven’t seen your brand anywhere. You can get their contacts at the end in exchange for the knowledge offered. Organizing events have proven to be an effective marketing strategy in Nigeria. Pro tip: Go beyond digital!. The real estate business in Nigeria is still adapting to the digital space. It’s been an offline venture. Don’t be so caught up with marketing online, some of your customers are not online. How do you then get real estate buyer leads offline? Organizing events can help. Advertise this event on radio stations, tv ads, posters, banners, trade fairs, etc. If people can’t see your brand online, they should see it offline. Just be everywhere. You can do this event occasionally, it’s all part of lead nurturing. When people keep seeing your brand beyond the online space. It would give you an edge. FAQs on getting real estate buyer leads in Nigeria Is getting real estate buyer leads easy? Things are much easier when it is done with the right tools and knowledge. Getting real estate buyer leads involves having knowledge about the real estate market and investing in marketing tools. How do you get real estate buyer leads? You can get real estate buyer leads through email sign-ups, social media follows, SMS integration, local events, etc. Once you’re doing your digital marketing well, you can incorporate these lead generation mediums and start getting real estate buyer leads. What are the challenges to getting real estate buyer leads in Nigeria? In Nigeria, there are a lot of real estate sellers. You would face fierce competition once you’re starting. Putting in a lot of work in getting buyer leads would do a lot for you. You would also have to convince people that you’re legit. The best way to do that is to be legit yourself. Give people exactly what they expect from you, and even more. With time, people would trust you. Conclusion Everything that would make you succeed in real estate in Nigeria does not start and end with getting buyer leads. You have to understand your market. Extensive market research would help you do that. Also, you need to nurture your buyer leads to the point where they face no doubts to buy what you sell. This whole thing would be complete only when you make sales. Don’t be distracted with getting buyer leads that you forget to sell to them. Digital Marketing is an all-around marketing strategy, feel free to contact us for all your digital marketing activities.If you have more questions on how to position your brand as an expert in the real estate industry, you can book a free consultation session with us by just clicking “I want a free consultation”
The Best Digital Marketing Agency in Lagos
Have you ever thought of why your competitor performs better than you in a particular line of business? If yes, then you need to hire the services of the best digital marketing agency in Lagos. What is Digital Marketing? Digital marketing is simply marketing that is done digitally and before we understand digital marketing, we have to understand what marketing is. Marketing is defined by American Marketing Association as “the activity, set of institutions, and processes required for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, as well as society at large.” Digital marketing is a type of marketing in which brands promote their products and services through a digital channel. These digital channels could be a website, a video streaming site, social media, mobile applications, video games, messaging app, email, online events, Search engines, Tv/video ads, e.t.c. Digital marketing activities There are various digital marketing activities which include; web design, app development, social media marketing, blogging, search engine marketing, search engine optimization, as well as content marketing, amongst others. A digital marketing agency should provide all these services to qualify as one. Digital Marketing vs. Digital Advertising Is digital marketing the same as digital advertising? Let’s take a moment to truly understand the difference between digital marketing and digital advertising. This is so you know what to expect from a digital marketing agency before you hire one. Digital Marketing is an ongoing process, while digital advertising can be a one-time activity. Advertising is solely for awareness, while digital marketing is the process of bringing in consistent sales. Digital marketing starts from market research to customer satisfaction. It deals with market research, promotion, advertisement, distribution, sales, public relations, and customer satisfaction. While digital advertising is mainly promotional activities on radio, television, newspapers, magazines, hoardings, social media, sponsorships, posters, e.t.c. Digital Marketing encompasses the 4ps of marketing which are the product, price, place, and promotion. For digital marketing to be complete, everything in the 4ps of marketing should be present. This means that digital advertising is only a part of digital marketing as it deals with the promotional aspect. Difference Between Online Marketing and Digital Marketing Online marketing must be done and accessed through the Internet but digital marketing goes beyond the Internet to other digital channels like video games, SMS, Mobile applications, e.t.c. We can say that all online marketing activities are digital marketing but not all digital marketing activities are done online. What is a Digital Marketing Agency A digital marketing agency is a company that provides digital marketing services to other businesses. A digital marketing agency is faced with the whole process of marketing a brand digitally. In summary, a digital marketing agency should provide; market research, SWOT Analysis, and use this information to solve a brand’s problem. Best Digital Marketing Agency In Lagos The question should be, what criteria could qualify a digital marketing agency in Lagos as the best? i. Great team The best digital marketing agency in Lagos should have a great team for; programming and web design, pay-per-click and SEO, social media, analytics, copywriting and more. ii. Transparent billing The best digital marketing agency in Lagos should ensure to draft their pricing contract to be easily understood. iii. Solid online presence The best digital marketing agency in Lagos should have a strong online presence. No one would want to work with an agency that has a weak online presence. iv. Flexibility The best digital marketing agency should be able to move with trends in technology. It would be bad for an agency if it neglects to adapt to new technologies. v. Creativity To be the best digital agency in Lagos, your creativity has to be good. You have to be a trendsetter, be good with designs, social media campaigns and SEO. vi. Measuring results To be the best digital marketing agency in Lagos, your result needs to be measurable. Your prospective clients would need to get testimonials from previous clients as a way to measure your capabilities. vii. Analytics tools To be the best digital marketing agency in Lagos, you must perform keyword research and competitive analysis. You should also be able to explain the data to your client, detailing how the analysis would have a positive impact on their business. viii. Problem solving skill To be the best digital marketing agency in Lagos, you should be able to foresee problems and generate solutions. ix. Ability to execute The best digital marketing agency in Lagos should be able to execute creative ideas generated. As you can see from the above listed, being the best digital marketing agency in Lagos is no joke. And having a bad digital marketing agency in Lagos running your business would be catastrophic. But with Socialander, the best digital marketing agency in Lagos, we give you the best and more. Our services include: 1. App development Having an App for your business is like having a mobile office where people can access you any time and anywhere without having to visit your office. The major goal of building an app for your business is to be closer to your customers. Once people have your app, your brand is living with them and this is a good step in achieving your marketing goals. Our team of experts at Socialander would build the app just perfect for your business. 2. Web Design Millions of people are searching for your products and services online daily and how would your product and services be seen if you don’t have a website? At socialander, we build the website of your dreams. We build your business a website that suits its activities and branding. Of course, we won’t provide any service without first understanding what you need. 3. Content marketing Every aspect of digital marketing needs content. For all your content marketing activities like blogs, website content, social media content, we would deliver. 4. Branding The first step in digital marketing is being present online. You can’t have a solid
10 Underestimated Social Media Marketing Services
Social media and social media marketing services are here to stay. It has given small businesses a chance to increase brand awareness, get more followers or audience, boost traffic, and get more conversions or qualified leads without spending tons of money on adverts. There are so many services you need that will help you achieve your social media marketing goals. These services will range from profile creation, page management, content creation, and a host of many others. You either get these services within your organization or you can outsource from agencies that offer these services. In the course of this article, you will get to know the 10 social media marketing services you need for your business and why it is important for the growth of your business. This will give you an idea of what your brand needs to succeed with social media and what to expect from any social media agency you hire. But before jumping right into these social media marketing services, let’s take a look at some certain important details about social media. WHAT IS SOCIAL MEDIA MARKETING Social media marketing involves utilizing various social media platforms such as Twitter, Instagram, Pinterest, Facebook, and many other existing platforms with huge audiences to drive the growth of the business to a higher level. Social media marketing is more than just creating a social media profile and publishing great content on it. Its major aim is to drive traffic to your business home page, generate leads, make sales, run massive audience-targeted ads, as well as analyze reach and engagement. All this boils down to one factor, which is to generate more revenue. This is why only a good and reliable digital agency like socialander can help achieve such desired results in a relatively shorter period of time with its top-notch social media marketing strategy. WHAT IS THE GOAL OF SOCIAL MEDIA MARKETING? The major aim of social media marketing is to generate more revenue. When a business goal is to increase its reach, and increase sales, social media marketing is what such business is expected to turn to. SOCIAL MEDIA MARKETING PLATFORMS FOR BUSINESSES Looking at this heading, Facebook, Instagram and Twitter are the very first that comes to your mind right away since they are still the best social media platform for marketing. Asides from those three social media platforms, there are a host of other social media platforms available that you can use to grow your business and they include REDDIT – Reddit is a community-driven social media platform with arguably any topic or community you need already present there. On this social media platform, you can create or join a community that is relevant to the services your business offers and get to reach a larger audience of potential customers. PINTEREST – This social media platform can be likened to a search engine of various types of media. Here, you can create an account as a business or individual whichever one works for you. TUMBLR – This is a social media platform that allows you to create your own mini-blog in it and get people to have a taste of your personal lifestyle or what your business entails. VIMEO – This is a professional video platform. Although not as huge as YouTube, it is a reliable platform for videographers to project their services to a relatively large audience. BIZSUGAR – This social media platform is specifically for small business owners and entrepreneurs. It is a fast-growing social media platform and a nice place to build an audience for your small business. DIGG – A social media platform where you can read and post updates about events and happenings. MEDIUM – Just like Twitter, Medium is a highly content-based social media platform. Here you can publish content daily about your business and get people to know what your business is all about. VIBER – With over 260 million users, it is a good social media platform to place your business and reach more audiences. WeChat – This is a social media platform that aids easy sending and receiving of calls, messages, pictures, and many more. It can be used to easily reach out to business partners. WhatsApp – Just like WeChat, WhatsApp is arguably the most used instant messaging social media platform for businesses. Here, you can create an account, set up a catchy profile, and project your business to reach a wide audience. Other social media platforms that can be used to assist the growth of your business are; SOCIAL MEDIA MARKETING SERVICES THAT YOU NEED There are a host of social media marketing services that you need if you truly want your business or businesses to be at the very top and outperform your competitors in the industry. Below is the list of social media services required for the growth of your business. Although, you can save yourself going through such cumbersome stress and just place a call to SOCIALANDER DIGITAL AGENCY. Socialander provides various services which range from digital marketing in Abuja, digital marketing in Lagos, digital marketing in Nigeria at large and around the world. They also provide branding, search engine optimization, web development, and app development services. 1. Profile creation This is the service your brand needs to get started on social media marketing. It involves creating a profile that reflects what your brand is all about, thereby making it easy for potential customers to find it on different platforms and know exactly the kind of services to expect from you and your business. For instance, you can google search the word “socialander”, Google will provide details about the services socialander offers, as well as socialander’s social media profiles which you can visit to get more insight about the business. Your brand’s social media profile has to be intentional and easy to understand. It should tell at a glance what your business is about. 2. Social Media Page Management You need to keep your business page up and running. It
How Much Do Facebook Ads Cost?
The advent of social media ads (especially Facebook ads) has changed the way businesses do online marketing. It has presented brands with so many options. You either run ads on Facebook, Instagram, Tiktok, or several social media platforms. Facebook ads keep evolving. As more brands run ads on Facebook, new preferences come up, and Facebook keeps incorporating these new things to satisfy the users. Facebook has become a platform for brands to get in front of new people and to get them to convert. When it comes to social media advertising, Facebook offers a competitive advantage with its ownership of Instagram. Via Facebook, you can create Facebook and Instagram ads with ease, which saves your team time. Why should your business run ads on Facebook? With over 2.8 billion users worldwide, Facebook currently ranks as the largest and most active social media platform in the world compared to YouTube (2.3 billion), Instagram (1.3 billion), and TikTok (7.3 million). Facebook has the evenest distribution of users compared to other popular social media platforms like Instagram and Linkedin which means you can target a larger range of age groups with your ads. This is because Facebook has more people using the platform, and their data is large. It is easier for you to target a specific audience from Facebook’s large user data With Facebook, you have more tools for testing, remarketing, reporting, and analysis. These tools will help you make the most of every dollar you spend. According to wordstream, the average CPCs for each of the four major social media advertising platforms in 2021 are: Facebook offers two types of budgeting to accommodate different advertising strategies. Lifetime budgets, which are good if you run ads on a schedule and/or a fixed budget and end date; and daily budgets, which are good for maximizing ongoing campaigns and planning around a fluctuating budget. How Does a Facebook ad work? Facebook ads work the same way your Instagram ads work I.e taking your brand’s message to the faces of people who needs to see it. Facebook Ads Work on an Auction. This is to prevent bombarding users with ads and creating a bad perception of the platform. So Facebook limits the number of advertisements that each user sees. In other words, there’s only so much ad space available and there are many people that want to use it to grow a business. Advertisers must bid against each other to secure an advertising placement. In the simplest terms, whoever bids the highest gets to show their ad. How much do Facebook ads cost? Facebook has three types of cost for their ads Cost per click This is the price you pay for each click on your Facebook ad. Facebook will try to get you as many clicks as it can within your budget if you choose this option. Facebook CPC ranges from $0.25 to $3.30 Cost Per thousand impressions This is the amount you pay for every 1000 impressions you get for your ads. The difference between impressions and reach is that impressions are the number of times your ads were seen while reach is the number of people that saw your ads. The average CPM on Facebook across all industries is $11.54. Cost per Engagement Facebook CPE is the cost of the total amount of engagements on a Facebook post. these include: likes and reactions, comments, shares, clicks to page, etc The average Facebook CPE by campaign objective ranges from $0.11 to $0.70. Factors to consider when creating Facebook ads Factors that affect the cost of Facebook ads As a small business, understanding how Facebook ads cost helps in keeping them low. Facebook ads costs are influenced by several variables just like that of Instagram ads. Campaign objectives This is related to the nature of your desired goals. For example, Brand awareness or Engagement campaigns will cost less than action-oriented campaigns like Conversions that drive purchases. It’s easier to get someone to engage with an ad than it is to entice them to click through, open up their wallet, and complete a purchase. Your Industry If your industry is highly competitive, you would have to pay more. Advertising to competitive industries like fashion, food, health, etc. will result in giving Facebook more work and this will cost you more. Audience size Targeting larger and broader audiences will generally cost less than for smaller audiences. When you target a more specific audience, Facebook will have more work to do and that will cost you more money. Targeting a small number of people tend to be more specific, smaller in size, therefore more competitive. Budget Small money for a small value. If you want to get more results, you would pay more money. Also, costs for new ad sets are often higher because the system is still getting to understand your audience and their reactions to your ad. If your ads are well engaged with, Facebook and Instagram will reward you with lower costs over time. Think of it like this, when faced with more resistance, Facebook will cost you more. But when they’ve understood your audience, the resistance will be lesser she which means less money. Click through rates(CTR) Also, think of CTR as the measure of resistance that is more action-driven. If your CTR is low, especially in a website traffic campaign, you would pay more because Facebook will interpret it as a disconnect between your target audience and the messaging in your ads. In that case, you’re paying them for the more work they would do to get your audience to interact with your ad. It is the opposite when your CTR is high. It means that your audience likes your ad and so Facebook wouldn’t do much to get them to engage. Seasonality Facebook ads costs tend to temporarily increase as more people are advertising within a certain period. Say Christmas holiday or any other important celebration. During this period, the competition for your audience is higher and you already know
How Much Does It Cost To Build a Website for Small Businesses?
Should your business have a website? Yes Should you invest in a quality website for your business? Yes This is because your website is the face of your business in the online space (Asides from your social media pages). Investing in a quality website means investing in giving a good first impression for your brand. Each page on your website tells something about your business. Whether it’s your homepage, your product, and services page, your blog and news page, your contact information page, etc. Having a quality website is having a website that clearly represents what your business is about. Your site should be beautiful just like your physical store or business location. You should treat your website building as you would treat your company’s physical structure. Paying attention to aesthetics, structure, and arrangement, the information displayed, the color, etc. The process of building your website will cost you money, sometimes a lot, depending on the nature of your business. In the course of this article, you would learn the factors that contributes to your website building cost, how to calculate the cost of your site and how much you should budget. A range of so many factors affects how your site will look and how much it will cost you. Factors such as the nature of your business, the size of the website you want, the features it will contain, how complex it would be, and most importantly who is building the site all contributes to the cost of building your website. Small business site costs depends on a range of factors, from design preferences to must-have features. How much does building a website cost in 2022? On average, small businesses will spend $2000 to $10,000 to build a site. The cost to create a site for your small business will depend on your site’s features. Websites with more features or custom-built components generally cost more due to their complexity. This average includes purchasing your domain name and web hosting plan, as well as designing and building your site. How much your business pays to create your website will depend on its size, features, and complexity. Factors that contributes to the cost of building a website. Domain name of the website Remember that you should treat the building of your website as you’re building your business’s physical structure. Your domain name is like your street address e.g Socialander resides in Socialander.com. You can purchase your domain name from a range of domain name brands like Dreamhost, Godaddy, Hostage, etc. A domain name would cost you from $0.95 to $12 depending on what you want and how competitive it is. If your domain is not available, you choose another option. You can also negotiate with the owner of your domain name, this would cost you more. Hosting: Imagine your web hosting as the company that powers your land(Domain house). It is like a company that provides the things you need in your building. Web hosting companies make your website available on the net. You can say web hosting makes your house a home. The prices range from $24 to $24,000 per year depending on what you want. As a small business, you can use shared hosting, this will cost around $24 to $120 per year. Shared hosting will work well for you if your website requires little content. You can always upgrade your plan whenever you need to add more features. SSL Certificate: This means Secure Socket Layer. This protects your website and its visitors. It protects your business and brand from the effects of hacking. Note that a web hosting company may include an SSL certificate as a package for your subscription. You may also opt to purchase an SSL certificate according to your need. SSL certificate will cost you from $0 to $1500 per year. Design complexity of the website The design you prefer may be simple or complex. You would need multiple designs and templates to accommodate all the pages on your website. The cost of design can vary from $2000 to $15000. This depends on whether you hire a UI/UX designer or you buy online. Number of pages: The number of pages on your website determines the cost. More pages on your website mean more money. This is because it takes time and energy to build these pages. Pages are something your website cannot do without. Each area and section of your business should have a separate page on your website. This will make navigation very easy for customers. As a small business, your website will contain fewer pages which will cost you less. The cost for building pages will range from $1000 to $5000 Functionality: Adding functionalities like payment, reviews, and comments, booking a session, photo speaks, etc would cost you more. Small businesses would require fewer functionalities on their website at the onset, but as time goes on, more functionalities should be added. The cost of adding functionalities ranges from $2000 to 25000. CMS: This is the content management system. This software lets your business create, manage and update your content without coding. An example of this software is WordPress. WordPress is without doubt the most used content management system in the world. Top organizations and businesses are moving their websites to WordPress. This is due to the ease and functionality of the content management system. With a good content management system (CMS) such as WordPress, you can easily log in to your site and change things like pricing, service, news, etc. Without having to need a developer. On average, CMS will cost you from $2000 to $24000 depending on your preferences and the level of customization needed. Other reliable content management system includes; Joomla and Drupal The developer: This involves whether you’re doing it yourself or contacting a professional. Building your business website yourself will take your time and energy. You have to take your time to learn how a website is developed after buying everything you need. But it’s going to
How much does an Instagram ad cost?
Instagram ads are a more detailed form of Instagram promotion. The aim here goes beyond visibility to conversion. There are more features on the Instagram ad and you would need to create the ad from the Facebook ads manager. Instagram ads offer advanced targeting and flexibility to be accessible for just about any business. Why Instagram ads? Instagram ads offer advanced targeting and more features: Instagram has over 1 billion monthly users, ranking second after Facebook. The platform has a variety of targeting data and since Facebook owns Instagram, Instagram advertising uses the same comprehensive demographic and geographic data as Facebook. This advanced targeting is what makes Instagram Ads work so well, as you can be specific when targeting various audiences. Instagram Feed and Explore video can be up to 60 seconds in duration and while Stories are typically up to 15 seconds in duration, if you run ads in these three ad placements, you can have up to 2 minutes of video content. This gives you more opportunity to convey both your brand and the features and benefits of your offer through your products and/or services. High engagement rate: Instagram is known for its high engagement rates organically and through paid ads. Here’s a breakdown: Images on Instagram receive an average of 23% more engagement than when shared on Facebook. Only about 4% of a brand’s followers see its content. This is still higher than Facebook’s nearly non-existent reach, but you can amplify your visibility with paid ads. Brands typically see about 38% more engagement with video ads. As a visual platform, images and videos are powerful in driving more engagement than on other more text-based social platforms. It is cheaper: With Instagram ads, you would reach a wider range of people more than you would do using the traditional method with and for a lesser price. This is because Instagram has over 1 billion people and reaching this large number of people through traditional advertising would cost a lot. But with Instagram, you will spend less. How do Instagram ads work? Depending on your goals, Instagram ads have different call-to-action buttons. It can be to visit your website, download an app, pay for something or shop online. With Instagram advertising, you can include outside links, which enables you to designate a destination URL to your website or another external URL. You don’t even need an Instagram account to advertise on Instagram. Since Meta which also owns Facebook is its parent company, all you need is a Facebook business page. Though it is best to have an Instagram account so you get acquainted with the kind of content that your Instagram audience resonates with. This will help complement and amplify your organic Instagram marketing efforts. To set up Instagram Ads, use Facebook’s Ads Manager to set up campaigns where you select your budget, target audience, ad placements, and optimization options. Similar to Facebook Ads, your ads will run within the selected time frame, budget parameters, audience selection, and optimization goals. Factors that affect the cost of Instagram ads Objectives: This is what you set to achieve from the ad campaign. Your advertising cost can be higher or lower depending on what you want to achieve and how it fits your target audience. For example, targeting a broader audience for brand awareness will cost lower than an ad that is solely for conversion. Audience size: If you’re targeting a broader audience, the cost will be lower compared to targeting a specific audience. When you narrow down your audience to a more specific one such as a particular age, location, preferences, etc. The price goes up. This is due to the fact that other people are targeting that specific audience and so the competition is higher. Budget: How much money you’re willing to pay will affect how your ad will go. The cost of an Instagram ad will be more expensive at first before the system learns and understands your campaign type and optimization goals, and how your audience engages with your ads. If your ads are well engaged with, Facebook and Instagram will reward you with lower costs over time. Click through rates: If your audience is interacting more with your content, the price will be lower as not much work needs to be done. Other factors, such as relevance, estimated action rate, and your bid amount, will also help determine the exact cost you’ll pay for your ad clicks. How much do Instagram ads cost? The cost of an ad depends on how competitive your audience is. If you’re in a highly competitive industry like fashion, travel, etc. You would pay more. When analyzing Instagram advertising costs in 2018, AdEspresso found that the average cost-per-click on Instagram is around $0.80. For fresher data, here are the Facebook and Instagram advertising cost numbers from 2021, based on data by Revealbot. From the Facebook ads cost data from April 2020 to April 2021, the average CPC is between $0.5 – $3,5. For all metrics, Instagram cost per click in 2021 ranges from $0.40-$0.70. This takes into account all clicks that happen on an ad, which includes not only link clicks, but likes/reactions, comments, and shares. For ads that have a destination URL, Instagram’s cost per click in 2021 ranges from $0.50-$0.95. Instagram cost per thousand impressions (CPM) Another metric is the cost per 1000 views (CPM) Instagram cost per one thousand impressions in 2021 ranges between $2.50-$3.50 for better-performing better-performing campaigns and their respective ad sets. When it comes to CPMs, Facebook tends to be higher than Instagram, by nearly 2 times but CPCs tend to be lower by nearly half on Facebook compared to Instagram. In summary: An Instagram ads cost per click costs $0.40-$0.70 (link clicks, likes, reactions, comments, shares) Instagram ads cost per click to destination URL costs $0.50-$0.95. Instagram ads cost per engagement costs $0.01-0.05. The cost per thousand impressions costs $2.50-$3.50 How much ROI would you get from an Instagram ad? When thinking about your
How does Instagram promotion work?
Promotion on Instagram is a type of web marketing that involves Instagram. Instagram promotion feature helps you convert regular Instagram posts, stories, highlights into a sponsored one for a fee. It looks similar to organic posts on feeds or stories but would be identified by the “Sponsored” tag that appears below the handle. Promotion would let you add a call to action that is clickable for the feed or a swipe-up option for stories. With the Instagram promotion, you can introduce your brand, announce an event or sales, contests, giveaways, influencer collaborations, etc. Instagram promotions will help you increase brand awareness and recognition, grow your Instagram followers, find new customers, boost sales, create a community, etc. With roughly one billion monthly active users, Instagram belongs to the most popular social network worldwide. Instagram is a huge platform that has the potential of bringing in a lot of revenue. Why Promoting on Instagram? Instagram promotion vs. Instagram ad The purpose of an ad is to convert and so there are so many features peculiar to this. Instagram ads offer more preference for targeting. While the purpose of a promotion is for visibility. It is to make a particular post get seen by a lot of people. The goal is to get a lot of people to visit your page and not necessarily to convert. Promotion is a good way to take your content marketing to the next level in terms of profile views, likes, comments, and shares. This is because as more people visit your page, they see more of your content and interact more with them. The “Sponsored post” tag is present in both of them but the Instagram algorithm treats them both differently. Instagram promotion can be done directly with your phone but with ads, you need to do it with ads manager. How does Instagram promotion work? Instagram promotion works by popularity. Make your content(s) go viral beyond the audience you already have. Your content will appear on a lot of people’s feeds and they get to interact with your post and visit your profile for other posts. They would probably follow your page. When do you use Instagram promotion? You should use Instagram promotion when your goal is visibility, reach, and engagement. Things you can promote on Instagram In Instagram promotion, there is a wide range of options; photo, video, carousels, story ads, reels, etc. You can promote the following on Instagram: A post you’ve shared: This works the same way as a Facebook boost. You can promote a video or picture that has gathered more shares, likes, and comments. High engagement shows that people like the post and there’s a higher possibility that other people not in your audience will like it too. This gives the content extra awareness and visibility to more people. A story from your profile, highlights, or story archive: This helps you capture authentic moments that speak to your business. Though it is limited to photos taken with an Instagram camera or posts only in a vertical form, it’s still a good way to promote your content. Creating a promotion from the promotion button on your profile: This is best if you don’t know which post to use for your promotion. Instagram will recommend which post they think will do well. This option allows you to start another new campaign from your Instagram profile. How to boost post on Instagram First, your profile should be a business account. Personal accounts do not have the promotion features. You can convert your account to a business account from the settings in your profile. On your profile, tap the promotion button. Choose the post you would like to promote and move forward from there. Set your goal: Here you get to decide your goals for the promotion. Decide whether it’s for more profile visits, more website visits, or more promotion views. Decide your post’s call to action: This depends on your goal for the promotion. Is it for more profile visits?, Engagement? sign-ups? visiting your website? visit your physical store? call a number? etc. It could learn more, call now, sign up, watch more, shop now, contact us, book now, etc. Select your target audience: Here there’s the option of creating an automatic, local, or manual audience. Instagram provides the basic parameters such as location, age, gender but you are allowed to target certain interests(Up to 10 interests). It can range from music, events, sexual orientation, hobbies, etc. Set your budgets and promotion duration: After the age, gender, location, and interests, you will get to decide your budget, duration, and distribution. Instagram gives you an estimate of your reach depending on your daily budget and how long you would like to run the promotion. It would also decide if stories or feeds would be better for your selected audience. Maximum limits for Instagram promotion are set at $1000 daily and up to 30 days on the duration for a maximum reach of 400k-1million people Review your promotion: This is where you make sure everything is in place. You check for the following: Keep checking insights: This will help you decide whether you will continue the promotion or terminate it. How to promote your Instagram story If you wish to promote an old or archived story, go to your Instagram profile, tap on the three dots and select “archives”. You would access any of the stories you want to promote from there. The best practices for Instagram promotion includes: In conclusion, Instagram promotion is not a one size fits all thing. It is best to keep testing the different forms of content, whether pictures, videos, carousel, etc. Always measure your results to know what works best and leverage that information for your future promotions. 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