What are the Best Alternatives to Facebook? Answered 2025!
Facebook has been the dominant social media platform for over a decade. However, growing concerns about data privacy, algorithm changes, and censorship have led many users to seek alternative social media platforms. While Facebook remains a popular choice, many other platforms offer unique features, better data protection, and a more user-friendly experience. If you’re searching for the best alternatives to Facebook, then you’re not alone in this search. Many people(users and businesses alike) are questioning Facebook’s privacy and data security. Because of this, many people are now looking for Facebook alternatives where their privacy is respected and private information is never shared or sold to other corporations or organizations, especially considering the current Facebook CA controversy. These privacy issues, coupled with ad overload and diminishing organic reach, have driven businesses and users to explore alternative platforms that prioritize transparency, user engagement, and security. In this article, we’ll delve into the top 10 Facebook alternatives, highlighting platforms catering to diverse needs. Some of these Facebook competitors provide fewer advertisements, better data security, and even additional functions and capabilities not currently available to Facebook users. Does Facebook have a Competitor? Yes, Facebook does not just have a competitor, but competitors. #1. Pinterest Pinterest is Facebook’s most significant competitor, ranking second in terms of visits in the United States with about 30%. Pinterest received a user satisfaction rating of 73 out of a possible 100 points, as of July 2023 an increment from 71 points in 2022. This means that Pinterest ranks above LinkedIn, X (formerly Twitter), Instagram, and Facebook in terms of user approval. Additionally, Pinterest demonstrated impressive growth in users, expanding its user base by 7.5% from 2022 to 2023, outpacing Facebook, YouTube, and Instagram in this regard. Pinterest was developed in December 2009 but launched in March 2010, is a platform for discovering visual ideas and is the world’s fastest-growing social network. Although started as a “social network” with boards, in later years, the company has put increasing emphasis on visual search and e-commerce, such as shopping catalogs In January 2023 at CES, Pinterest announced its partnership with LiveRamp, a data enablement platform to create data ‘clean rooms’ for selected advertisers on the platform. These ‘clean rooms’ allow Pinterest’s ad partners to utilize first-party data for personalized ads without having to share the data with Pinterest. With data privacy a large concern for online platforms and their users, this partnership aims to stimulate ad business while keeping user data safe and compliant with new data collection regulations. In April 2023, Pinterest reported 463 million monthly active users, which suggests that 7.4% of the world’s population over age 13 use Pinterest. #2. Twitter Twitter, officially known as X since 2023, is one of the world’s largest social media platforms and most-visited websites. Founded in March, 2006. Users can share short text messages, images, and videos in short posts commonly known as “tweets” (officially “posts”) and like other users’ content. The platform includes direct messaging, video and audio calls, bookmarks, lists, communities, job search, and Spaces, a social audio feature. News stories nearly typically break first on Twitter, then on social media platforms. Due to the large number of media professionals that use the service, users of this social network have the unusual opportunity to connect directly with editors and journalists. Twitter may not be ideal for keeping up with family members, but it is unrivaled when it comes to keeping up with the latest news. #3. Reddit Founded in 2005, Reddit is a social news aggregation, content rating, and forum social network. Registered users (commonly referred to as “Redditors”) submit content to the site, such as links, text posts, images, and videos, which are then voted up or down (“upvoted” or “downvoted”) by other members. As of December 2024, Reddit is the 8th most-visited website in the world. According to data, 51.75% of the website traffic comes from the United States, followed by Canada at 7.01%, the United Kingdom at 6.97%, Australia at 3.97%, Germany at 3%, and the remaining 28.37% split among other world countries. #4. Telegram Telegram Messenger, commonly known as Telegram, is a cloud-based, cross-platform social media and instant messaging (IM) service. It was originally launched for iOS on 14 August 2013 and Android on 20 October 2013. Telegram also has social networking features, allowing users to post stories, create large public groups with up to 200,000 members, or share one-way updates to unlimited audiences in so-called channels. As of 2024, registration to Telegram required either a smartphone or one of a limited number of non-fungible tokens (NFTs) issued in December 2022. Also, Telegram recorded 950 million monthly active users, with India as the country with the most users in July, 2024. #5. Instagram Switching to Instagram full-time isn’t a bad idea if you’re getting rid of Facebook as part of a goal to limit the number of apps on your phone or the number of websites you visit every day. Most of your Facebook pals are almost certainly already there. Many will already use Instagram to share photos of their families and other life events. The nicest aspect is that most Instagram users refrain from discussing politics, world events, or religion. It’s all good. But if you’re leaving Facebook because you’re worried about your privacy and personal information, Instagram isn’t for you. It’s now inextricably linked to Facebook, so any issues you had with data collecting on Facebook will also apply to Instagram. #6. LinkedIn You’ve probably heard of LinkedIn as a trustworthy platform for job seekers and recruiters. While LinkedIn isn’t a great replacement for Facebook for family gossip, it is a good place to start. With a fresh focus on its activity feed, the addition of multimedia postings, and even stories, it’s also matured into a solid social network in recent years. It’s a fantastic social media platform for anyone interested in posting and reading about businesses, finance, real estate, and other business-related topics. It’s also a great alternative for people who use Facebook
How To Duet On TikTok (What Brands Should Know)
TikTok is the newest social media site to go viral and how to duet on TikTok is the latest trend, thanks to its catchy tunes and popular dancing techniques. This short-form video app was first introduced in 2016, but it just gained popularity in 2018/2019. As of 2020, it has become entirely mainstream. TikTok can be an incredibly powerful marketing tool, but only if you create a specific strategy that aligns with your overall marketing goals and targets the right audience sections. TikTok is a great way to broaden your social media presence and create an account for your business, it has more than 400 million users – and a growing number of businesses now using it to market their products and services. But it’s not just about marketing, TikTok can also be used to strengthen your brand and build relationships with customers. It’s no secret that creating duets on TikTok videos that are already popular on the app is one approach to improve your chances of better brand awareness. So, whether your business is new to the TikTok game or your business has been on the app for a while. This article will guide you and let you in on all there is to know about how to duet on TikTok. What Is A Duet On Tiktok? The TikTok duet tool is simple to use and entertaining. With everything you need to get started, our guide will show you how to perform a duet on TikTok. A Duet on TikTok is essentially when you make a video that corresponds with another user’s video. When you publish a duet on TikTok, the newly recorded video (yours) appears on the left side of the screen and the original video is displayed on the right. The two videos are simultaneously playing. Let’s delve a little more deeply. Importantly, duets on TikTok don’t take place in real-time; instead, they begin with an original video to which users can add a response or follow-up. You can only duet with TikTokers whose preferences allow it. Another limitation is that you can only enhance the original video’s audio, not replace it. Why would you, though? Making an integrated creation of something exciting and new is the whole point. Why Should You Duet on TikTok? As mentioned earlier, you are free to respond to a video with your own opinion or an alternative viewpoint. You can dance along with other TikTokers, sing along to other singers (even famous artists), experiment with challenges, or come up with a completely original interpretation. Brands use this feature to collaborate with familiar individuals and create campaigns.. A TikTok Duet with you can offer an array of chances to o expand your brand awareness and get more exposure/ invent and produce popular videos. However, your username will be displayed in other people’s captions when they choose to Duet on TikTok with you, which will increase traffic to your page. How To Duet On TikTok With Sound When you Duet on a TikTok video, it will automatically add the sound from the original video to your video. Alternatively, you can add your own sound according to these instructions: Add A Voiceover To Your Duet On TikTok You can add a voiceover to your duet on TikTok for promotional purposes for your brand. Here’s how to duet on TikTok with a voiceover: How To Edit A Duet On TikTok You can edit a TikTok duet in the same way as a typical TikTok video. This is how to edit your duet on TikTok: How To Change Your Duet Settings Duet Your Own Video Let’s say you are currently running a promotional campaign for your brand and you choose to add more details to a video you previously created, you can simply duet the video. Here’s how: TikTok Duet Ideas The opportunities for using TikTok to increase your brand’s presence will expand as TikTok’s popularity rises. These tips and tricks should get you started, and as you use the app more, your skills will improve. It’s time to make your first TikTok duet video now that we have thoroughly informed you about making duet videos on the platform. Use the suggestions we’ve provided below to get started if you want to start making popular TikTok duet videos. #1. Reaction Video On TikTok, millions of brands showcase their work. Select a popular TikTok video, then respond to it in a duet on TikTok. Also, this response to a TikTok video may be humorous or incredibly sincere. This is a popular duet trend that gives you a wonderful opportunity to interact with your audience and take advantage of the popularity of the original TikTok video. Additionally, if you collaborate with a TikTok influencer on a Duet, they might even post it, bringing even more viewers to your material. #2. Make A Tutorial For A Tiktok Trend Give a brief tutorial to your audience that breaks down a popular trend and demonstrates how it may be done. While the Duet TikTok is playing on your left, walk them through the trend step-by-step. #3. Showcase Your Talent Watched a video of a sport, instrument, singing, or dance that you liked? Put your own special spin on it and perform it as a duet. The creation of Karaoke videos in which outstanding singers are invited to perform a duet is a fantastic illustration of this. If a well-known musician sees your Duet and likes it, they might spread the word about it, providing you more visibility and opportunities. #4. Show A Before And After If your company produces goods, shoot a TikTok video of you making one of your products, then Duet your own video to show the finished product. #5. Do The “TikTok Made Me Buy It” Trend On TikTok, many things become popular and people end up purchasing them, which is how the TikTok made me buy trend began. You will perform a product review for the product you are promoting on TikTok in order to make
What Are The Best Online Marketing Platforms In Nigeria?
As a Nigerian marketer, finding marketing platforms online for your clients’ products and services is difficult. Many online marketing platforms in Nigeria have certain weaknesses that can cripple the stability of the product in the market. With this lingering problem, marketers face serious confusion. Research Gates quotes Sheth and Sisodia (1999) who have classified marketing’s lawlike generalizations into four key categories as location-centric, time-centric, market-centric, and competition-centric. While Location-centric focuses on the physical separation between buyers and sellers, time-centric focuses on modeling the same or similar patterns of product and market evolution. Market-centric focuses on dividing the consumer market into well-defined and relatively homogeneous markets. And competition-centric ones focus on competitors and intensive competition. Hence, there are many markets, and there are key strategies to employ when you want to enter any market with your client’s product or service. So, while this article will x-ray the best online marketing platforms in Nigeria, it will help you build a better understanding of the Nigerian market. The Evolution of Online Marketing in Nigeria Marketing never used to be this way. The normal pattern was always newspapers, magazines, billboards, television – which is still popular, etc. But since the evolution of digital devices, marketing took a new turn as more people adopted these devices and consistently used them. According to Invoice, digital marketing got visible around 2012. With the entry of eCommerce platforms like Jumia and Konga, the digital marketing arena picked. The industry growth between 2012 and 2018 has been tremendous, with these companies steadily increasing their reach. In the future, more businesses and marketing platforms will spring up and with growth hacking strategies in place, their user numbers can proliferate. However, before you can decide to leverage any online marketing platform, you must know if it fits your target market. What To Do Before Choosing an Online Marketing Platform In Nigeria Social media has influenced the way online marketing works. A lot of platforms have tilted their operations to fit the pace of social media environments. So, before you choose an online marketing platform, you must ensure you follow certain steps. These steps include: Research – Researching a platform is very important. Because of the large number of internet users, certain platforms have a select audience. When you can identify these platforms, then you can make informed decisions regarding them, especially if they fit your target market. Follow-Up Conversations – If I were to say check reviews, then I would only limit your investigation. You need to follow different conversations regarding the platform. Most times, do this on the platform. When you follow up on these conversations, it will help you identify the entry points and how you can move in with your product or service. Search For Progress Reports – If you want to know how fast a platform can grow, then you need to ensure you find progress reports regarding the platform. This progress report can come in form of testimonials from users and some collaborators as well. If you duly execute your research on an online marketing platform in Nigeria or any part of the world, you would make fewer mistakes with your advertising, as you will optimize for the best results on your campaigns. Checking each platform’s Google My Business Presence can be a splendid start for you. Choosing an online marketing platform doesn’t have to be your decision. Instead of spending enormous time on research, let professionals who understand the market help you. Book a Free Marketing Consultation with our team by clicking “I want a Free Consultation Session” and let’s get started. What Are The Best Online Marketing Platforms In Nigeria? When you try to consider the best online marketing platforms in Nigeria, you would need to put into account certain important factors such as their history, market share, type of audience, and their number of visitors. And the following platforms you will read about all have received great recommendations from users over the years. Hence, these platforms include: #10. Jumia & Konga (E-commerce Platforms) Jumia and Konga are two of Nigeria’s largest and most popular e-commerce platforms, offering online shopping for a wide range of products, including electronics, fashion, beauty products, groceries, and more. As a business owner, listing your products on these platforms can help you tap into a large, already engaged audience. These platforms have built-in payment systems, logistics networks, and customer trust, making it easier to sell to Nigerian consumers without the need to manage an entire e-commerce website. Additionally, Jumia and Konga offer various promotional opportunities, such as discounts and campaigns, to increase visibility and sales for sellers. #9. Nairaland & Other Local Forums Nairaland is Nigeria’s largest online forum, with millions of members discussing various topics ranging from news to business and personal interests. Businesses can market their products or services on Nairaland by participating in discussions, creating threads, or using paid advertisements within the forum. These platforms offer a unique way to target local audiences based on shared interests. Many businesses use these forums for affiliate marketing, driving traffic to their websites, or advertising their services directly. #8. Google Ads Google Ads is a powerful online advertising platform that allows businesses to display ads on Google’s search engine results pages (SERPs) and other websites that are part of the Google Display Network. Also, Google Ads offers pay-per-click (PPC) advertising, where you only pay when a user clicks on your ad. With Google Ads, businesses can target users based on specific keywords they search for, making it highly effective for lead generation and increasing website traffic. Advertisers can create search ads, display ads, shopping ads, or even video ads (on YouTube), depending on their goals. #7. Twitter (X) Ads Twitter, now known as X, is a popular social media platform in Nigeria, where users share real-time information and engage in conversations on a wide range of topics. Hence, Twitter Ads allow businesses to create promoted tweets, trends, or accounts to reach specific demographics and increase engagement. With its
Top Digital Marketing Jobs for 2025
In today’s fast-paced digital world, businesses thrive on the internet, creating a massive demand for skilled professionals to manage their online presence. From social media strategists crafting viral campaigns to SEO experts ensuring websites rank on the first page of search engines, digital marketing jobs are at the forefront of modern business growth. As the industry continues to evolve, the need for innovative thinkers and result-driven marketers is stronger than ever. Have you ever wondered which roles in digital marketing are the most sought-after or how you can break into this dynamic industry? Are you curious about the skills, qualifications, and career paths that can lead you to success in digital marketing jobs? Whether you’re a fresh graduate, a career switcher, or an experienced marketer looking to specialize, understanding the top digital marketing jobs can set you on the right path to a fulfilling career. This guide is your gateway to discovering the top digital marketing jobs, exploring their responsibilities, and identifying the skills needed to excel in each role. At Socialander Digital Marketing Agency, we’ve curated this resource to provide you with actionable insights, helping you navigate the world of digital marketing and land the role of your dreams. Dive in and discover the possibilities waiting for you in the exciting realm of digital marketing! You can also look at Digital Marketing Company For Transportation What Is Digital Marketing? Digital marketing is the process of promoting products, services, or brands using digital channels to connect with a targeted audience. Unlike traditional marketing, which relies on mediums like TV, radio, or print, digital marketing uses platforms such as social media, search engines, websites, email, and mobile apps to engage with potential customers in a more direct and interactive way. At its core, digital marketing focuses on meeting people where they spend most of their time—online. It encompasses various strategies, including content marketing, search engine optimization (SEO), social media marketing, email marketing, and paid advertising. Each of these channels plays a crucial role in creating a comprehensive approach to building brand awareness, driving traffic, and converting leads into loyal customers. Digital marketing is essential in today’s world because it offers businesses the ability to reach a global audience, track performance in real time, and personalize communication for better engagement. Whether you’re a startup, a small business, or a large corporation, leveraging digital marketing effectively can help you stay competitive, boost sales, and achieve long-term growth. What are the Career Opportunities in Digital Marketing? Since companies are engaging customers by using the internet. But, they have to use several people in different roles. Above all, you need the skill-sets to help with this purpose. Digital marketing is quite versatile. Also, digital marketing jobs are also creative in nature. As a marketing professional, you might come across these fields in digital marketing: Starting Out a Digital Marketing Job As a fresher, you do not need training in all these. Similarly, you have to master at least two or three of them. But, if you take up the role of a manager, you might have to know a couple of these. Is Digital Marketing a Good Career in 2025? High-value, fun content has a huge scope for growth in Nigeria in 2025. Also, If you are looking to create it as a content author, digital marketing jobs could be a profitable domain. Now could be the time to own your writing skills. Is Digital Marketing A High-Paying Job? Yes, digital marketing can be a high-paying job, depending on your experience, specialization, and the type of organization you work for. As businesses increasingly rely on digital platforms to reach their target audience, the demand for skilled digital marketers continues to rise, making it a lucrative career choice. Factors That Influence Salary in Digital Marketing High-Paying Digital Marketing Roles Why Digital Marketing Pays Well Digital marketing professionals bring measurable value to businesses by driving traffic, generating leads, and increasing sales. As a result, companies are willing to invest in talent that helps them achieve their goals. How To Get a High-Paying Digital Marketing Job? The demand for digital marketing jobs is increasing in today’s connected marketplace. Also, It is one of the most profitable careers out there. With such increasing demand, there is no doubt about getting into the digital industry. Above all, choosing a career in digital marketing is very beneficial. Five Top Digital Marketing Jobs Digital marketing jobs must touch upon tons of skills. Also, there are many digital roles and it has become an awfully remunerative choice. Thus, the demand for digital marketers is increasing. Here are some digital marketing job categories:- #1. Digital Marketing Manager They are responsible for developing, implementing, and managing marketing campaigns. Above all, they seeks to promote a corporation and its product or services. They play major roles in enhancing brand awareness. But, it drives website traffic and leads/customers. Moreover, the digital marketing manager identifies and evaluates new digital technologies. He also uses internet analytics tools for live website traffic. In addition, this is to raise and optimize marketing campaigns. Responsibilities Salary Range The beginning pay of a digital marketing manager in Nigeria. It could also be as low as ₦180,000 monthly. But, a full-fledged manager will earn over ₦350,000 per month. #2. Digital Marketing Executive Digital marketing jobs for executives are answerable for helping digital marketing managers. Also, they plan and put in place the company’s digital marketing plans and techniques. In other words, this is to achieve digital marketing goals and objectives. The digital marketing executive will value more to concentrate on sure areas. For instance, search engine optimization (SEO), paid search (PPC), show media, social media. Responsibilities Other Digital Marketing Executive Job Responsiblities Salary Range The pay of a Digital marketing jobs in Nigeria could also be ₦150,000 monthly. But, a well-showed and full-fledged trafficker will earn over ₦250,000 per month. #3. Social Media Manager This is also good for any Nigerian graduate. Social Media Managers ease corporations to speak with customers across social
Why & How to Use Music in Ads Without Getting Sued
Digital Marketing involves running ads in video form. Most of the time brands prefer to use music in ads. This is is because using music has proven to give better results. It is said that music can increase ad recall, mood enhancement, and the likelihood of purchasing. Here are the things, people love to listen to good music and they would watch anything that has their favorite music in it. To prove this, here’s a statistics from wordstream Music is an important part of video marketing and brand that use music in ads needs to get it right. In light of that, this post is all about getting it right. Benefits of Using Music in Ads Music helps to grab attention even before anything happens in the video. It can inspire people to buy. This is because music is saved in the long-term memory, processed faster, processed in the emotional part of the brain(medial temporal lobe), and connects great to the brain. A lot of people have reported that they tend to remember the music in an ad for a long time. Music has proven to do the following: Must You Have Music in Your Ads? No, you must not. Using music in ads is just a matter of knowing how best you want to communicate your message. You can use an animated explainer video if the ads require it. You can also use voice-overs or you can just go for sound. How To Pick the Right Music in Your Ads Having music in your ads is one, picking the right music for your ad’s message is another. Ultimately, the goal should be to give your audience the best experience and subsequently drive sales. First, you should consider your brand before using any music in your ads. What does your brand represent? what are the cultures? what do you want to be known for?. These questions would help you in choosing the right kind of music for your ads. Let’s take, for example, you want your brand to be known for peace and calmness. With this in mind, you can’t use music that is so loud or violent because it won’t represent who your brand is. Secondly, you have to consider your audience and their demographics. Demographics go beyond who your audience is (in terms of age, gender, interest, location, profession, race, etc.) to their purchase history. This purchase history talks about how your audience must have made buying decisions in the past. This information would shed light on what makes them tick and how you can leverage that. You can use CRM (Customer Relationship Management) software to make this easier. Thirdly, What kind of message do you want to pass?. If it’s more about demonstration then you can use explainer videos. And If it is more sensual, you can use sensual music and so on. The kind of message you want to pass influences the kind of music you use. When you have considered all these, you can go on and choose the right music in your ads! However, it doesn’t stop at choosing the right music, you should know how and where to place this music. And then, unto the main thing, licensing! Licensing talks about if you have permission to use the music or not. Music in Ads Licensing Using music without getting a license will affect you negatively. It will cost your brand one or more of the following: Getting a license for your music involved a lot of things depending on the music and your resources. In most cases, commercial music rights are split between the record label and the publisher. The publisher controls the song (that is, the words and the melody), while the record label controls the recording of that song. Therefore, to use a commercial song in any video, you must obtain two licenses: 1. Sync (synchronization) license from the publisher. 2. Master license from the recording label. The publisher may vary from a large company with thousands of artists to individual songwriters who publish their work. The Sync and Master licenses will give you the right to use copyrighted music in videos and similar media projects. However, if you plan to broadcast or publicly play your video, you may also need to obtain a performance license. Terms in Music Licensing #1. Fair Use: According to Merrian Webster dictionary, Fair use is “a legal doctrine that portions of copyrighted materials may be used without permission of the copyright owner provided the use is fair and reasonable, does not substantially impair the value of the materials, and does not curtail the profits reasonably expected by the owner.” You can use any music under this law. Although, there are restrictions to this especially if you’re using the music for a commercial purpose. #2. Creative Commons: Creative Commons is a nonprofit organization that makes digital media available for others to build upon legally and share. There is a lot of free music under creative commons. However, you should do your research and pay attention to details. There might be restrictions that you should watch out for. #3. Public Domains: Music with expired copyrights fall under this category. The music here does not have intellectual property laws, like copyrights, trademarks, or patents. Even at that, there’s no guarantee that you would use this music without paying any fee. Therefore, you should check the details before you use any music under this domain. #4. Royalty-free: This means you do not have to pay ongoing fees for using this music. But bear in mind that the music here has copyrights. It only means you pay for the license once or in any other way depending on the agreement. #5. Copyright-free: The music here is not protected by copyright. This could be because someone else has acquired the copyright or the copyright has expired. Moreover, you still have to pay some fees. Do your research well and know the requirements for using this kind of music. What if
10 Easy Ways to Increase Your Followers on Instagram Without Ads
Instagram quickly broke the stereotype of a picture-posting app for kids and became a content marketing, networking, and engagement-building tool for individuals, businesses, and brands. So, people came to see that the more they could increase their followers on Instagram, the more they could achieve. People tried to do it the easy way – pay for likes and follower sites – but these shortcuts are never worth it. This is because the Instagram algorithm regularly gets updated to take out paid, low-quality accounts and interactions. Besides, having a huge number of followers who do not make purchases, visit your landing pages, and advocate for your brands with friends and followers does nothing for you. So ensure you do it the right way. See the easy steps to increase your followers on Instagram without ads and start growing that Instagram account. Ways to Increase Your Followers on Instagram Without Ads #1. Optimize Your Instagram Account See your Instagram bio as the homepage of your account. Knowing the importance of images, captions, and a username, how do you think they will perceive your brand with none of these?! These things—a simple and recognizable username, and an appropriate profile picture—help boost your brand identity. Also, choose names closely related to your brand’s name. Try not to add numbers or special characters to your username. And, as much as is practicable, keep them similar to your usernames on your other social media platforms. #2. Have A Content Calendar If you hope to increase your Instagram followers, don’t let the ones following you already forget they follow you. Post your content at scheduled times. To achieve this, keep a regular posting schedule. Post however number of acceptable times but, keep it consistent. Following this schedule will help you build a consistent experience for your followers and keep them expecting your next big thing. #3. Publish Engaging Content Following the schedule for your content is as important as staying on top of current events, industry news, and pop culture. Stay on the lookout for trending or viral content and how you can promote it on your Instagram page. Is there a new meme or hashtag that is going viral? Or is there breaking news around your niche? Find a way to leverage those events and write an article on your blog with your twist and promote it on your Instagram account to create engagements and increase your followers. #4. Increase Your Followers On Instagram By Having A Consistent Style You’ve probably heard this before but, it really works. People will follow you not just because of the content you have posted but because they find themselves anticipating your next post. It’s more than just branding, it’s more about building that need in your potential followers to look forward to your next great content. So, if you are consistent in your posts, you will build trust and confidence and gain more followers on Instagram who are interested in your content. #5. Offering Giveaways To Build Your Instagram Followers Who doesn’t like free stuff, right?! This strategy has almost always worked to help increase your followers on Instagram. You can try hosting a giveaway on your website and provide an option to follow you on Instagram and other social media networks. Or, post the giveaways on Facebook groups to spread more word about your promotion. For someone just starting, this method will help you gain more followers, especially if you post on a relevant niche blog. However, if you are in it to get more sales, this method may not work as fast or as much. #6. Write Great Captions It’s one thing to take amazing pictures and another thing to give them even more captivating captions. Captions give more context to pictures and videos and give your audience something they can relate to. Also, captions are a place to put your keywords so you appear in search results on Instagram. You are allowed up to 2,200 characters for a caption. So, play around with your captions. Try out different lengths. Not all captions have to be so long depending on the pictures. Some may require short and straight-to-the-point captions, while others, longer and more informative to get engagements and increase your followers on Instagram. #7. Add Geotags To Your Posts An Instagram geotag is a tag that shows your location in your story or post. It appears at the top left corner, just underneath your Instagram name. People can find your account in an Instagram search by location if you used a geotag. It is another way to have your posts discovered for free. Geotags also help brands or businesses with physical locations get to their local customers and target people in particular locations, especially if you are unveiling a new product. You can try the clickable location stickers too in your stories, they perform similar functions. If the endgame is to increase your followers on Instagram, then visibility will do you good. #8. Promote Your Instagram On Your Other Channels If you have a sympathetic audience or followers on other social media platforms, then they should also know about your Instagram account. Let them know that your amazing content is accessible on Instagram too. If you have a website, you can increase your Instagram followers by embedding Instagram images from your page in your blog posts. You can also add your Instagram handle to the bio of your other social media sites, or link your Instagram to your Twitter and Facebook so that it posts on all three platforms. #9. Work Together With Other Brands Surely, there are other brands or businesses you already collaborate with in other ways, like in your local business associations. Now, figure out how you can collaborate with them on Instagram. Then reach out to them and pitch the idea to discuss how it would work. A good collaboration could help all parties involved get more visibility, engagements, and followers. You could try hosting a challenge featuring products from interested
Top 20 Digital Marketing Agency In South Africa (2025)
Your business will grow and blossom when you work with a reputable digital marketing agency in South Africa. Digital marketing has become an essential part of any business strategy in today’s digital world. With the increasing importance of online presence, it’s vital for businesses to have a strong digital marketing strategy in place. This is where digital marketing agencies come into play, offering expertise and services to help businesses achieve their marketing goals. South Africa has a growing digital marketing industry, with numerous agencies offering a wide range of services to businesses of all sizes. In this article, we will explore the top 20 digital marketing agencies in South Africa, highlighting their key services, strengths, and achievements. Whether you’re a startup or an established business looking to enhance your digital presence, this list will provide you with valuable insights into the leading digital marketing agencies in South Africa. The Top Digital Marketing Agencies In South Africa Include: #1. Socialander Your competitors are online, but you get ahead by working with an excellent digital marketing agency like Socialander. For many years, many businesses in South Africa have relied on us to help them grow their businesses through effective Internet solutions. This is because we combine a wealth of knowledge and industry best practices with our years of experience to take your business to the next level. Our services include: #1. Website Design And Development A good website will set you apart. Socialander is a digital marketing agency in South Africa that employs top-tier programmers and qualified web developers to create responsive, optimized websites that represent your brand and set you apart. Our web development team prioritizes usability, technology, and commercial results. Sometimes businesses are hesitant to get online because they need more technical know-how and website management skills. Sometimes businesses are worried about cost. But you have nothing to worry about with Socialander. We’ve assisted countless businesses of all sizes in developing their online presence. #2. Social Media Marketing Social media is the new deal. You can profit from one of the digital marketing breakthroughs that have most significantly altered the game by working with a reputable digital marketing agency in South Africa. Our social media experts strategize, design, and execute a range of SMM strategies to develop your brand across social media platforms, draw in more qualified leads, and turn them into ardent customers. We will help you talk to your customers, engage with them on all relevant topics, find out what they want and enjoy, and then utilize that information to strengthen your marketing plan and convert them from prospective buyers to devoted customers. #3. SEO Even a website with exquisite design is only helpful if people find it. Socialander is the best digital marketing agency in South Africa that will give you a comprehensive SEO solution that will raise the position of your website in search results. We offer in-depth site audits, keyword research, and premium link building as part of our SEO strategy. Paid (PPC) and unpaid (SEO) marketing techniques complement each other incredibly well. PPC and SEO assist in getting your website to the top of the paid search results. Having both results appear at the top of the search engine results page increases the credibility of your business and demonstrates that you are not just paying for advertising to be on top. You can utilize SEO to maximize your PPC efforts; for instance, using a high-ranking page for PPC advertising will perform better, particularly if the term has a cheap cost per click. #4. Content Writing You can effectively communicate with your target audience and build a base of committed customers by using effective content marketing tactics. Our dedicated editorial team and skilled writers produce original, engaging, and optimized content to meet your campaign objectives. By providing the knowledge they require to buy your goods, your business articles will provide your readers with the authority to make decisions. Your written products also let your clients know what to expect from you and increase your reader’s trust. #5. Pay Per Click As the top digital marketing agency in South Africa, we can help your digital marketing strategy achieve results more quickly with pay-per-click. We provide comprehensive pay-per-click management and paid ad campaigns to put your business in front of customers. With PPC, you can target your ad based on specific demographics. Even better, you can run remarketing advertisements based on previous customer actions. Due to their familiarity with your brand, these consumers are far more likely to become customers. #6. Video Marketing You can connect powerfully with your target audience using creative and compelling video advertisements. Socialander is among the leading digital marketing agency in South Africa that provides complete video-producing services. We produce videos suitable for social media and websites that bolster your company’s identity, attract more viewers, and encourage customer loyalty. You can increase your chances of ranking better in the search results by including at least one video on the page you wish to rank. Making a video regarding the subject you’ve written about on a particular page would be the best approach to increase the likelihood that it will appear higher in the SERPs. #2. GiddyUp GiddyUp is one of the digital marketing agencies in South Africa that focuses on driving business growth through online advertising, SEO, social media marketing, email marketing, and web development. They are located in Cape Town. #3. Clockwork Media Clockwork Media is a content marketing agency that creates engaging content to help businesses build brand awareness and drive customer engagement. #4. Hoorah Digital Hoorah Digital is a digital marketing agency that specializes in data-driven marketing strategies, including SEO, PPC, social media marketing, and email marketing. #5. CBR Marketing Solutions CBR Marketing Solutions is one of the full-service digital marketing agencies in South Africa that helps businesses build their online presence through website design, SEO, PPC, social media marketing, and email marketing. They are located in Johannesburg. #6. DUO Marketing DUO Marketing is a B2B marketing agency
Top 20 Digital Marketing Agency In Nigeria 2025
Digital marketing has become an integral part of modern-day business strategies. Nigeria is a vast place filled with opportunity and a good market population. To reach an incredible amount of people to patronize your business, you need to deploy a digital marketing strategy. You can’t do this? Then reach out to a digital marketing agency in Nigeria. You will find digital marketing agencies like Socialander exiting over a decade now and helping brands excel in their online presence. Hence, as more and more businesses in Nigeria shift towards digital channels to reach their target audience, the demand for digital marketing agencies has skyrocketed. Choosing the right digital marketing agency in Nigeria for your business can be daunting, given the many options available. To help you navigate the sea of digital marketing agencies in Nigeria, we have compiled a list of the top 20 agencies leading the way in the industry. In this article, we will delve into the services provided by each agency, their strengths, and what sets them apart from their competitors. Whether you are a small business owner or a large corporation, this guide will assist you in finding the right digital marketing agencies in Nigeria to achieve your business goals. We recommend you also see LinkedIn Ads Agency In Nigeria The Top Digital Marketing Agencies In Nigeria Include: #1. Socialander Digital Marketing Agency in Nigeria When it comes to excellent services and top results, Socialander is your go-to digital marketing agency in Nigeria. Socialander is a dependable option for small-to-midsized businesses (SMBs) wishing to achieve actual growth through online channels and monitor their results, including traffic, leads, and sales. We can assist you if you want to increase your internet visibility and earnings. Our services include: Content marketing With content marketing, you can amplify all of your digital marketing efforts. Count on our skilled in-house team of content marketers, copywriters, and graphic designers to provide SEO-friendly content for your company to utilize on its website, social media accounts, email campaigns, and more. Web Design With a quick, mobile-friendly site that adheres to SEO best practices and conversion rate optimization, you can maximize the effectiveness of digital marketing techniques like SEO and PPC (CRO). Create your ideal website by working with our award-winning internal team of project managers, designers, and developers. SEO Utilize our SEO services to drive more organic traffic to your website. You can accomplish your business’s unique objectives like increasing local sales or online orders with our specialized services like local SEO and eCommerce SEO. PR Management Negative reviews occasionally occur for all businesses. The main thing is to make sure that these reviews are buried and that the good side of your business is highlighted. Our digital marketing agency in Nigeria can assist your company in repairing and maintaining its reputation so that you can draw in more customers. Social Media Management With the help of social media marketing and advertising, you can increase website traffic, leads, and sales. Create a vibrant and effective social media presence with the help of our committed team of social media experts to increase your following, shares, likes, and revenue. Pay Per Click Use pay-per-click advertisements to bring targeted and ready-to-buy visitors to your website. With our PPC services, we promote your business on sites like Google, Bing, YouTube, and more. Video Marketing You can establish a deeper connection with your target audience by using innovative and appealing video commercials. Our digital marketing agency in Nigeria offers full-service video production. We create social media and website-optimized videos that strengthen your brand’s identity, draw in more viewers, and foster client loyalty. Contact Socialander today to book a free consultation session and get a quote. START A PROJECT Also Read: Best Digital Marketing Agency In Abuja #2. Giga Lagos Digital Marketing Agency in Nigeria Giga Lagos is a full-service digital marketing agency in Nigeria that offers a wide range of services to help businesses grow their online presence. They specialize in search engine optimization, pay-per-click advertising, social media marketing, content marketing, and website design and development. They have a team of experts skilled in creating and executing effective digital marketing strategies that help businesses reach their target audience and achieve their marketing goals. #3. CKDigital Digital Marketing Agency in Nigeria CKDigital is a digital marketing agency in Nigeria that focuses on web design, web development, social media management, and digital marketing. They offer services such as social media marketing, email marketing, content marketing, and search engine optimization. They have a team of experienced professionals who work closely with clients to develop customized digital marketing strategies that meet their unique needs and goals. #4. Big Field Digital Digital Marketing Agency in Nigeria Big Field Digital is a digital marketing agency in Nigeria that specializes in search engine optimization, pay-per-click advertising, social media marketing, and web design and development. They work with various clients, from small businesses to large corporations, and have a track record of delivering results. They have a team of experts skilled in creating and executing effective digital marketing strategies that help businesses grow their online presence and reach their target audience. #5. Anakle Digital Marketing Agency in Nigeria Anakle is a digital marketing agency in Nigeria that helps brands connect with their target audience through digital channels. They offer services such as social media marketing, content marketing, influencer marketing, and search engine optimization. They have a team of creative professionals who are skilled in developing engaging digital marketing campaigns that help businesses build brand awareness and increase customer engagement. #6. Webcoupers Digital Marketing Agency in Nigeria Webcoupers is a digital marketing agency in Nigeria that provides services like search engine optimization, social media marketing, pay-per-click advertising, content marketing, and web design and development. They have a team of experienced professionals who work closely with clients to develop customized digital marketing strategies that meet their unique needs and goals. They have a track record of delivering results and helping businesses grow their online presence. #7. Bytesize Digital Marketing
Top 15 E-commerce Websites in Nigeria: 2025 Updated List
E-commerce websites have made businesses easy and convenient, both locally and globally. It is understandable, as most consumers are too occupied with day-to-day activities and have no choice but to buy their goods online. E-commerce platforms provide you with everything you need, from groceries to gadgets, without stepping out of your day. E-commerce in Nigeria today is revolutionising convenience and transforming how Nigerians interact with businesses, providing endless opportunities for seamless shopping. But with so many options available, how do you know where to start? In this article, we will explore Nigeria’s top 15 e-commerce platforms. Some are familiar names; others are not. E-commerce has taken a different shape than it was years ago, and we’ve reflected that change in this article. Top 15 E-commerce Websites for Online Shopping in Nigeria These websites offer products ranging from phones, computers, and electronic gadgets to fashion, clothing, kitchen appliances, books, and sundry. # 1. Jumia Jumia Nigeria is the largest and first online shopping website in Nigeria. It offers a platform where customers in any part of Nigeria can find and shop for all they need, either through the Jumia mobile app or website. You can shop from the comfort of your home or during work breaks and get everything delivered fast without having to stress or move an inch. Jumia offers a wide range of quality and original products, from beauty products to household appliances, fashion, and electronics. They are also known for their limitless offers and deals like flash sales, help price deals, etc. The company has repeatedly proved itself in the business of shopping online in Nigeria and Africa. New small businesses in this niche emulate and regard them as the number one ultimate destination in the online shopping industry. Jumia considers consumer satisfaction very important and delivers products ordered or purchased by customers with high professionalism. Established in May 2012, Jumia Nigeria is often considered Nigeria’s version of Amazon. Also, becoming the first African startup to be listed on the NYSE, Jumia has stood its ground. # 2. Konga Konga was established in July 2012 and is headquartered in Lagos, Nigeria. It is currently the second-largest eCommerce shopping website in Nigeria. Konga’s mobile-friendly website offers a variety of eye-catching products. Konga provides goods and services at unbeatable and palatable prices. It offers a wide range of retail spanning categories ranging from home appliances to books, Children’s items to computers and their accessories, phones and tablets to personal care products. Konga also allows small businesses to sample and sell their products on their website, making them one of Nigeria’s most preferred online shopping websites. #3. Jiji Nigeria Jiji is great today because it offers various services, unlike its counterparts. Your local online market offers a platform to exchange goods and services and find jobs. Founded in 2014, Jiji has become one of the fast-growing Nigerian Online Marketplaces. This platform provides a simple solution to buy and sell almost anything in Nigeria. From household essentials to electronics, vehicles, and properties, Jiji offers you everything at your fingertips. Jiji platforms also allow you to post free adverts for your products and services on their website. This way, you can reach prospective customers and increase profit as a Seller or business owner. #4. Temu Temu is an online marketplace operated by a Chinese e-commerce company. It offers heavily discounted goods that are mostly being shipped to your doorsteps. Temu entered the Nigerian market in late 2024, and with their viral campaigns and insane discounts and promos, they quickly converted that buzz into orders. Founded in 2022, Temu is a relatively new global online marketplace that offers affordable products, including clothing, beauty products, home goods, and jewellery, focusing on quality and convenience. It offers attractive product features, such as price adjustment, secured payment options, free and fast shipping, refund/return of damaged goods, credit on delay, and quick delivery. #5. Social media Social media platforms like Facebook, Twitter, and Instagram are rapidly becoming booming platforms for all your online shopping. Due to their direct connection to consumers, they are revolutionising e-commerce and removing the barrier between platforms and users. Social media also enables personalised interactions and fosters trust through engagement. It provides unique opportunities for showcasing products, running targeted ads, and leveraging influencer partnerships to reach a broader audience. Facebook, for instance, has emerged as a dominant platform in e-commerce due to its massive user base and diverse features that support businesses. The Facebook Marketplace allows people to buy goods without the bottlenecks often associated with traditional e-commerce companies. #6. PayPorte Payporte was launched in September 2014 and has since prospered to ensure it caters to a wide demographic, from youths to young urban professionals. The eCommerce websites for online shopping in Nigeria have adopted the title of Nigeria’s preferred online retail store. PayPorte also partners with local businesses to showcase their goods on its platform to a wider audience. This gives these businesses access to customers, great logistics coverage, and the opportunity to exceed expectations in business. Click here to get started. #7. Ali Express AliExpress is a global e-commerce platform that offers affordable prices on various products. It caters to various shopping needs, from electronics and fashion to household items at competitive prices. One of its standout features is free shipping on many items, making it a popular choice. Launched in 2020, AliExpress has revolutionised online shopping. With its easy-to-use features, you can shop anytime, any day. #8. Ajebomarket Ajebomarket, founded in July 2013, is one of the leading online fashion stores for men in Nigeria and aims to become the best in Africa. It offers premium products for both teenagers and adults. If you are searching for fashionable men’s clothing—clothes, watches, shoes, bags—check out Ajebomarket and choose. #9. Obiwezy They launched this online platform in 2010 to become an online marketplace for previously owned gadgets like iPads, computers, smartwatches, and phone accessories. As a user of Obiwezy, they usually offer you the opportunity to buy excellent quality used phones with a warranty. You can also
Best Online Payment Gateways In Nigeria For E-Commerce Transactions
Conducting cashless transactions in Nigeria is simpler because of the presence of online payment gateways. With these gateways, individuals can make payments between different banks, visiting none of their branches. However, with many online payment gateways now in Nigeria, you need to choose a gateway that will ensure you have seamless transactions. You’ll have to make this choice yourself, as you’ll see some of the best gateway payment systems in the country and how they function. What Are Online Payment Gateways? A payment gateway is a standard system that makes it possible for individuals to process payments using debit/credit cards. It follows a standard procedure as it encrypts confidential data and makes the needed transfer between a vendor, bank, and customer. This gateway functions as a payment portal and the bank as a payment processor. Hence, the payment gateway creates communion between the three participants of the payment process. This way, it ensures every transaction runs safely by applying various anti-fraud tools and acting under all stipulated compliances. When you consider it technically, all payment gateways sit a layer above the payment processor. It draws its data from the user and redirects the payment to the processor in an understandable format depending on the chosen payment format. How To Choose a Payment Gateway Every online payment gateway has certain specifics or areas wherein they perform better than others. With this in mind, your choice of a system must synchronize with your goals. So, before you choose any gateway, consider these specifics that include: #1. Price Structure Because of the inclusion of diverse financial organizations, processing payments is not a straightforward process. Like any service, a payment gateway demands a fee for using third-party tools to process and authorize every form of transaction. Every party to this process pays certain processing charges fees. The cost of charge always depends on the type of product/service and the location as well. Each payment solution has its terms and conditions. After setting up an account, do well to read up their pricing to get a grapple of their offerings. #2. Identify Merchant Account Options A merchant account is simply an agreement between a merchant and an acquiring bank, by which a merchant gives the bank permission to process their transactions. Furthermore, a merchant duly abides by the operational regulations of all card processing established by credit card companies. You can open a merchant account through a bank or payment gateway providers. They usually offer merchant accounts as a part of their overall service with payment processors an added tool. If you already have a merchant account, consider what that provider offers. Otherwise, it’s better to work with a provider that offers a merchant account from the start. #3. Ensure Vendor Adopts Multiple Currencies and Payment Processes According to Statista, the majority of shoppers use credit cards compared to e-payment platforms and debit cards. Despite these numbers, mobile payments generate more revenue to business each year, globally gaining about $930 billion. In eCommerce, you conduct mobile transactions using e-wallets. Applications such as Apple Pay, PayPal, and Google Pay store your credit card information or store your money on their own. So, make sure your payment gateway supports all the necessary payment methods that are popular in your specific industry, region, or country. #4. Product Type is Permissible Products are divided into digital and physical products. Many payment solution providers offer their services both for physical and digital products. However, it’s not rare for only one type of product to be available in a system. Hence, before completing your subscription, make sure your product is permissible. Best Online Payment Gateways In Nigeria For E-Commerce Transactions Following all conversations regarding online payment gateways and the indicators you must track before you choose a gateway, you now need to learn some of the best payment gateways in Nigeria. They include: #1. Flutterwave Flutterwave is an African-based Fintech company bundled with the responsibility of providing payment infrastructure for global merchants and payment service providers across the continent. With an efficient system, they rank as one of the top online payment gateways in Nigeria and Africa. Recently, Flutterwave brokered a deal with major online payment gateway Paypal and this partnership led to the two platforms sharing some connection. In pricing, Flutterwave charges a 1.4% processing fee per local transaction. It also set processing fees at N2,000 but unlike Paystack, there’s no additional NGN 100 fee. For international transactions, Flutterwave charges a 3.9% (+ NGN 100) and a 3.8% processing fee respectively. #2. Dusupay DusuPay provides a very secure, efficient, simple, and fast infrastructure to process payments for businesses globally in Africa. Because of their credibility, multi-million dollar companies trust them to process all their payments in Africa. They have an API that’s easy to use, as you can set it up in minutes. With comprehensive payment solutions for Africa, expanding their boundaries and collecting payments from different paths of the world is part of their core function. Dusupay charges 4.9% for all Visa and MasterCard card collections and a 3.9% collection on all verve cards and instant bank wires. They have two plans which include the standard and enterprise plan. #3. Paystack Paystack is one of the fastest and simplest ways to accept online payments in Nigeria. This platform automatically routes payments through the most optimal channels, boasting the highest transaction success rates in the market. Paystack’s combination of automated and manual fraud systems protects its users from fraudulent transactions and associated chargeback claims. As a user, you get detailed reporting, alerts, and exports, so you and your team are always on top of business. Paystack charges 1.5% + N100 for all payments made through their gateway. And the duration of every transaction on this platform lasts a maximum of 24 hours, i.e. if a customer makes a payment on Monday, you will receive an alert on Tuesday. #4. CashEnvoy CashEnvoy is a payment service that allows businesses to receive payment online. The payment platform began operations in November