10 Ways to Know Your Website is Due for a Redesign
More people have ventured into the online space. Digital marketers know this and as a result, they have as well realized that their target audience is online. So, they set up really amazing websites to validate their brands and businesses. After a while, these websites become due for a redesign. With the internet and technology continually developing, the once “really amazing” website may become regarded as subpar. How does one know when a website is due for a redesign, though? If that is your question, then stay with us as we share with you 10 Ways to Know Your Website is due for a redesign. #1. When Your Website Is Not Aesthetically Appealing Here, we are talking about a website with a simple color scheme that is clear, navigable, and professional. If the viewers find your website cluttered and the user experience tedious, it may hinder trust and user engagements. Stick to 2-3 color scheme. This way users associate your brand with those simple colors, making you easily recognizable. Having a bunch of colors splattered on the different landing pages may appear unprofessional and visually disturbing. #2. When You’re Not Being Found On Google Say you’re a health company. Would your health company come up on Google’s first page if your customers search for “health”? Or would you be on the fifth page? It has been shown that about three-quarters of users do not scroll past the first page of their searches. So, your would-have-been-customers have already reached out to your competitors that carved a spot for themselves on the first page. Search Engine Optimization (SEO) is an extremely important tool in promoting your digital presence. It affects your website’s ranking when a potential user searches online for your services. So, when your SEO ranking is good, it will increase traffic to your website and subsequently, your sales. If you are having challenges then your website may be due for a redesign. #3. When It Loads Too Slowly Most users fancy websites that take 2-3 seconds to load. Longer than 5 seconds and they go elsewhere before seeing what it is you have to offer. If your website is taking too long to load, it may reduce trust from your customers, your reputation, and your SEO too. Before it gets so bad, consider the fact that your design may be due for a redesign. #4. When Your Company Is Growing And Your Brand Message May Have To Change It is an improvement no doubt—your company growing and doing better. However, it may cause you to have to add new services and products to your website. At this stage, your website may be due for a redesign to make it contain your new services and still be as navigable. With this growth, your brand messaging may have to undergo some evolution. They can represent these new messages and products in your new website redesign. #5. When Your Bounce Rate Is High Bounce rate is the rate at which users leave your website almost immediately after they visit. A high bounce rate shows that your visitors aren’t finding your content important enough to stay longer. If you notice a high bounce rate on your website, your website may be due for a redesign. Organize your website with the target personas in view—who are they? What do they want? What do you want them to do? How do you intend to make them do it? Make a plan that clearly answers these questions. #6. When You Have Low Conversion Rates So, potential customers have found your websites and have spent a good amount of time there but, there’s no sign of conversion. That’s a desperate call for a website redesign because if you aren’t converting them, chances are, some other competitor is. The redesign would include important elements on-page—contents that address your target audience, social proof, clear calls to action, and many more. #7. When It Is Hard To Update Your Contents It shouldn’t be rocket science to add a blog post, update minor elements of your website, or change your content. If it proves to be, then you may have to accept that your website may be due for a redesign. A Content Management System (CMS) allows you to easily edit your website from a central interface. And systems such as WordPress make it easy for you to organize, edit, and update your content. This will help your site be more SEO friendly, and always navigable. #8. When It Is Not Optimized For Mobile Devices 54.2% of the total global online traffic are mobile device users and 67% of users are more inclined to patronize you if your site is mobile friendly. Most of these potential customers append some time on your website, researching your company and your products before they decide to make a purchase. So, what you want to do is optimize for mobile to gain their trust and tap into this lucrative market to convert as many as possible. If you haven’t, then your website is due for a redesign. #9. When Your Competitors Have Also Redesigned Their Websites Like I said earlier, most users research a brand’s online presence before doing business with them, including the websites. If your website is due for a redesign, or difficult to navigate, you may lose customers. If you aren’t converting them, some other competitor is. So, keep tabs on your competitors. If they have websites with a better user experience designed to convert, then you’d also have to up your game. #10. When You Experience Security Concerns Though it is one of the most important reasons to consider, it is very easily neglected when deciding if a website is due for a redesign. Old websites hold a bunch of valued information about the customers and are also prone to security issues. Consequently, it is most prudent that you verify your website is due for a redesign and take the steps. The security risks maybe because of the lack of the
Instagram Live: The Definitive Guide.
What is Instagram Live? Instagram Live is a feature that works within Instagram Stories and allows users to broadcast live videos to other users on the platform. Instagram Stories are shown at the top of the feed. Any accounts that are currently live will include the “Live” icon. To view an Instagram Live video, simply tap on the Story thumbnail. The image below of Davido performing on Instagram Live shows the viewer’s interface. So why must you use Instagram Live? The Power of Instagram Live for Businesses More than five hundred million individuals use Instagram daily. That’s heaps of eyeballs. The platform has one billion monthly active users. to boot, per Instagram, five-hundredths of users say they follow a minimum of one complete on the platform. But here’s the simplest part: According to Instagram stats for 2021, a minimum of eightieth of Instagram users has confidence Instagram to determine whether or not to shop for a product or service. Okay, thus Instagram could be a powerful selling channel – however what about Instagram Live? Remember, Instagram Live bumps your content to the primary position in Stories at the highest of user’s feeds. This is impressive. What’s more, followers who haven’t turned off Instagram Live notifications will get a message telling them when you go live. This notification is a large facility in exposing your broadcasts to additional of your followers. Plus, your audience will submit their queries and comments on your video in the time period. this will be an excellent thanks to getting insights and feedback directly from those that come to your business. Moreover, you’ll be able to currently post Sticker Q&A’s into your Live Instagram Stories. Before it absolutely was overwhelming to travel through all the queries within the comments throughout a live session, however, currently an easy question box permits you to simply sift through inquiries to answer throughout the live video. You can benefit from this feature by posting a matter Sticker on your Instagram Story before hosting a live session on Instagram. Once Live, tap on the “question mark button” at the bottom of your screen to start answering. To top it off, after you’ve finished broadcasting your Instagram Live video, you can post it to your Story, where it will be available for 24 hours. Still, Instagram Live’s potential goes way on the far side these ways. For example, you’ll be able to stream Instagram Live to each mobile and desktop user. For the aim, you simply got to go live, and Instagram can place a magenta-colored “Live” button at the correct of your account within the Instagram Stories panel. So, once somebody opens Instagram online and views the Instagram Stories panel, they’ll understand that you just area unit hosting a live session. You can benefit from this feature by posting a matter Sticker on your Instagram Story before hosting a live session on Instagram. Once Live, faucet on the “question mark button” at the all-time low of your screen to start out responsive. To top it off, after you’ve finished broadcasting your Instagram Live video, you can post it to your Story, where it will be available for 24 hours. Still, Instagram Live’s potential goes way on the far side these ways. For example, you’ll be able to stream Instagram Live to each mobile and desktop user. For the aim, you simply got to go live, and Instagram can place a magenta-colored “Live” button at the correct of your account within the Instagram Stories panel. So, once somebody opens Instagram online and views the Instagram Stories panel, they’ll understand that you just area unit hosting a live session. Source Instagram Live video will away with the crack that sits between {those United Nations agency|those that|people who} broadcast and people who consume. It provides intuitive time period interactivity and collaboration. this implies it’s the last word tool for building sturdy relationships with customers. It’s no surprise eighty % of individuals would rather watch a live video from a complete than browse a journal. All in all, Instagram Live could be a powerful thanks to reaching and interact together with your target market. Sold? How to Use Instagram Live Now that you simply perceive the potential of this selling tool, let’s take associate degree in-depth to cross-check a way to use Instagram Live. Step 1: Set a Schedule Like several things in life, consistency is essential. To reach a lot of folks and build strong relationships together with your audience, you wish to travel live frequently. The best thanks to doing that are to line a schedule and persist with it. For example, if you propose to travel live each Thursday at seven pm, you’ll be able to promote this weekly event to your audience. Then, in time, a lot of engaged followers can anticipate every Instagram Live video. Step 2: Determine Your Goal To get the foremost out of your Instagram Live videos, it’s vital to grasp precisely why you’re doing them. In alternative words, what square measure are you hoping to realize from your broadcasts? Perhaps you wish to strengthen client relations, grow your following, increase email signups, or boost sales of a particular product. And though you would possibly wish to do all of these things, it’s best to rate one per broadcast. That way, each part of your Instagram Live stream is going to be aligned with achieving your goal. It’s also important to make sure that your goal is in line with your overall marketing strategy. Once you’re clear about your aim and the main call to action that you’ll use throughout your broadcast, you can determine how long you want your broadcast to be, and which topics and themes you’ll cover. It’s additionally vital to create certain that your goal is in line together with your overall selling strategy. Once you’re clear concerning your aim and therefore the main decision to action that you’ll use throughout your broadcast, you’ll be able to verify however long you wish
10 Crucial Tips For Streaming Facebook Live For Brands
Facebook Live streaming content has exploded in quality, due to social platforms’ increasing support of live streaming options, and rising audience interest in video events that square measure extremely interactive and less filtered than customary pre-produced content. Facebook Live has become a prime destination for this kind of video content, ranking collectively of the highest 3 live streaming platforms across multiple age teams in 2020. As individuals change their social media and recreation habits in 2021 and on the far side, the boom of interest in the live video shows no sign of stopping. The question becomes: however does one make the most of that engagement for your brand? How to stream on Facebook Live? It’s easier than ever for brands to run a Facebook live stream, due to recent feature updates that allow business Pages to broadcast a similar manner personal profiles were ready to antecedently. If you would like to begin a Facebook Live video from a business Page, select “Start a Live Video” from the choices within the produce post box. the looks of this selection can vary counting on whether or not you’re on mobile or desktop. You’ll then need to make a stand-out description, with choices to incorporate parts like location or tag others. end your setup and choose “Start Live Video” to start the broadcast–but take care to visualize out our tips below to form the method of set-up, rehearsal, and moderation less daunting. Since Facebook Live is free and straightforward to use, any company will get entangled. However, it’s vital to confirm your video strategy is in place before, during, and when the printed. Here area unit ten Facebook Live tips to follow: 10 Essential Facebook Live tips for Brands 1. Supply content and themes from your community Your community is aware of what they require and therefore the simplest way for you to deliver high-value content to them is by asking them regarding what they require to be told. The best thanks to getting individuals excited about a few topics are by material possession they decide the subject. Run polls, raise individuals directly what they require to check, or produce themes supported queries and comments from the community. 2. Promote before you begin your Facebook live stream While most of the content we have a tendency to post is followed up with consistent promotion, it’s necessary to recollect live videos area unit a lot of like an occurrence than a weblog post. In different words, you would like to get interested before the expertise if you would like to urge that all-important viewership. The nice news is Facebook permits is perfect for more focused advertising campaigns you to target sure events and teams together with your promotions. This is perfect for a more focused advertising campaign. A very easy way to do this is by creating an event. This way, you offer individuals one thing that may produce a reminder for the day of the event, as well. Ultimately, you’ll need to push the future announcement on your Facebook account as typically as potential to begin. Don’t simply repeatedly tell your audience you’re attending to the stream. whenever you inform your audience, share one thing new valuable. as an example, highlight a tip you’ll share, or what quiet data you’ll be covering. It’s jam-packed with worth and even contains a picture to spark further visual interest. confine in mind your Facebook efforts don’t exist during a silo either. Don’t be afraid to cross-promote across your weblog, email campaigns, and extra social networks too. 3. Prepare yourself by limiting distractions Though Facebook Live videos area unit a lot of easygoing and natural expertise than a typical tv ad or YouTube production, that doesn’t mean you shouldn’t arrange ahead. Your activities on Live represent your whole, therefore you can’t afford to provide a nasty impression. this can be notably true since Live users watch videos three times longer than their counterparts. Before we broadcast our video, take our time to organize. bear in mind we would be able, to begin with, a non-public broadcast for testing, and use that strategy to check our lighting, sound, and different encompassing components. confirm we invest during a rack to avoid the “shaky cam” expertise. Additionally, try and minimize any unwanted background and ambiance whether or not inside or outside. once it involves key Facebook Live tips for preparation, a robust broadband association will go an extended means too. In this video by Sephora, we would notice that the interview is held in front of a clean, non-distracting background, without any shaky cam in sight. All the while the colors and accessories present to highlight the unique personality of the Sephora brand. 4. Create data formatting selections While we are prepping for your huge debut, check that you are taking the time to accept however you’ll shoot your video and once you’ll stream it. as an example, once victimization the Facebook Live app for iOS, we would be able to choose from broadcasting horizontally or vertically–depending on what offers you the most effective read. Try a touch of each choice in an exceedingly check run to ascertain however you hunt for your audience. typically vertical shooting will cause you to appear too near to the camera, which could not be ideal for AN interview-based video. On the opposite hand, if you wish to possess AN intimate under-the-table chat together with your audience, that could exactly be the vibes you want. 5. Choose the right time for your Facebook Live broadcast Timing can be everything when it comes to making an impression on your audience. Just as there are tips for when to send out email campaigns for the best responses, there are also guidelines for times to host your videos. During a live-streaming event, the last thing you want is to schedule your video to appear when everyone in your target audience is at work or asleep. 6. Offer Context Constantly You might naturally assume it’s a