Your business needs to grow! That’s the only way it can survive trying times like a pandemic. And to grow your business, you need to ensure you’re working with the right people and following the right steps. In a growing world replete with digitalization, working with a good digital marketing agency can put you ahead of your competition.
If you’ve never heard about digital marketing agencies before, then I will give you a quick recap before I get into the primary subject. But I think after reading this article, your persuasion will rise and you’ll take that important step of bringing in a good digital marketing agency to work with you.
Table of Content
- What Are Digital Marketing Agencies?
- What Can Digital Marketing Agencies Do for Your Business?
- Why You Should Hire A Good Digital Marketing Agency For Your Business?
What Are Digital Marketing Agencies?
There are so many definitions a person can give to describe an agency depending on the function/role they’re playing, however, that would be incomplete.
I think Digital Hill gave a proper definition as it defined a digital marketing agency as a resource that provides a wide variety of marketing services under one umbrella that a business rarely has in-house expertise in.
There are a lot of key takeaways from this definition, however, the use of “rare in-house expertise” sums it all up. Of course, a lot of businesses possess an in-house digital marketing team, but that frame isn’t suited for many businesses. A lot of businesses cannot manage growing an in-house team because of the demerits.
What Can Digital Marketing Agencies Do for Your Business?
Digital marketing agencies can help your business in so many ways, however, I will list nine important things an agency can do for your business. They include:
- Search Engine Marketing(SEM)
- Email Marketing
- Link Building
- Content Creation & Marketing
- Lead Generation Funnel
- Social Media & Video Advertising
- Web Analysis
- Web & Application Development
1. Search Engine Marketing(SEM)
Search engine marketing differs from SEO, although a lot of users can confuse them. Word Stream defines Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs).
In advertising, a lot of advertisers tender offers on certain key phrases that have a large volume. The goal is to help Google rank their products/content alongside the keywords to draw buyers.
This is an important part of marketing that a good digital marketing agency can help you execute. The chart below clearly represents the numbers when it comes to search engine marketing.
2. Email Marketing
Social media platforms have algorithms that can mess up your advertising or disparage your content. Hence, for a long time, a lot of business professionals have switched to email marketing. Oberlo suggests that there are 3.9 billion email users and they project the figure to reach 4.3 billion in 2023.
Email marketing remains the most personalized and convenient form of marketing. With email marketing, you interact directly with your customers and you don’t need to use keywords to please any search engine. Email marketing still gets the highest number of conversions compared to any other marketing channel.
Setting up your email list, creating broadcast messages and the whole automation process is what a digital marketing agency can do for you and your business.
3. Search Engine Optimization (SEO)
If you truly want to scale your business, then it has to show up on search engines. And of course, you can’t possibly do that overnight. Although it takes some time, a level of expertise introduced into it makes it faster, making you spend less on advertising while getting high returns.
Search engine optimization is necessary considering the billions of inquiries people make on the bed. I would even say it’s an inquiry that brought you to this article you’re reading. So, it’s an important area you must give attention to, and having the right digital marketing agency by your side makes it a walk in the park.
4. Link Building
Search engines believe that the strength of any content depends on how many people read it and the number of people validating its importance by linking to it. Good content cannot rank when it doesn’t have quality backlinks from authority platforms backing it up.
Neil Patel in his article “The Seven Commandments of Internal Linking” comments that internal linking has three purposes: it aids in website navigation, defines architecture and hierarchy of a site, and distributes page authority and ranking power through a site.
Page authority and ranking power basically affect your ability to be visible on search engines. And you need to ensure you up your game in these areas so you don’t always burn your money on search engine marketing.
Search engine marketing can bring you conversions, however, search engine optimization brings conversions without a budget. Book a Free Marketing Consultation with our team by clicking “I want a Free Consultation Session” and let’s help you get visible on the internet.
5. Content Creation & Marketing
Lee Odden says, “Content is the reason search began in the first place.” People love content, people relate with content, people read content. However, not every content is good and if you ignore content creation & marketing in your business, it would pull you down on the digital frame.
Content creation is a creative, specialized, and unique process. When you create good content, you increase your visibility, rank for more keywords, and build your authority on the web. Creating great content demands a good understanding of the subject, channel, and audience.
After creation, you need to expose your content to many people and that is the entire goal of content marketing. Content marketing simply means the utilizing of proper channels to ensure your content gets a wider reach. And you know each channel has a unique system that drives its decision, so you must ensure you have a digital marketing agency to help you.
6. Lead Generation Funnel
It’s usually rare to get a first-time visitor to buy from you, especially when it’s not a product that is accessible. You might need to use a lot of mediums to convince them. However, once they buy your product and it’s worth it, they’ll keep returning to you.
Lead generation is the technique marketers utilize to get people drawn to a product or service. Most times, they get the email of the interested parties so they can reach out to them with other offers they may have. Generating leads and traffic remains a serious challenge for many companies.
Getting leads is important for your business because leads are the fastest pathway to get customers without creating an advertising budget. A good lead can convert a lot of customers through referral marketing, and that is a good way to grow your business.
7. Social Media & Video Advertising
The number of users on social media keeps rising. In 2020, over 3.6 billion people were using social media worldwide, a number projected to increase to almost 4.41 billion in 2025 (Statista). And the funny thing is social media users can have membership status on all the platforms at once.
Building your followership on social media is important in a world where communities can push and affect decisions. With a good following on social media, you can create viral content that will draw people and affect sales in a positive margin.
On the other hand, video advertising is an important place you must look into when you want to increase brand awareness and sales. People read articles, but when you want to explain a certain concept or communicate an experience, you need to use a quality video.
Working with the right digital marketing agency, you won’t need to worry about creating social media campaigns or videos to boost your visibility on the internet.
8. Web Analytics
Having data regarding the performance of your business online is important, however, interpreting that data to take practical actionable steps is of higher importance.
Web analytics seeks to collect, analyze, and report data of web usage across a period. So, it’s not really magic when you see businesses focus on certain products while they have a lot in their chain. A proper web analytics will help you understand customer behavior as you can follow the trend of their activities before every purchase.
Web analytics follow a set of steps so you can get the right results. In the chart below, Wikimedia outlines each stage of web analysis and the expected result.
9. Website & Application Development
Direct interaction with your customer is important, especially in an economy where social distancing has eliminated a lot of direct physical contacting. So, although you can reach them through the platforms we listed above, you need to bring them to a place where you control and that is your website or your mobile application.
Creating a mobile application and a website is no longer a luxury. It is so important as it helps you make your business easily accessible. Remember, people will go to your competition if they can easily access them.
Developing a website is not so difficult. However, the load of work falls into ensuring the website is organized and offers the most important features to any visitor. At Socialander, we won’t only help you build a webpage, we will help you optimize it in order to get high conversions on first-time visitors. Book a Free Marketing Consultation with our team by clicking “I want a Free Consultation Session” and let’s start started with building a great webpage for you.
Why You Should Hire A Good Digital Marketing Agency For Your Business?
Maybe you believe that building a team from scratch is the best option or getting contractors is favourable. Well, you would make a huge mistake. Building a team takes so much time and energy while hiring contractors doesn’t give you enough flexibility because of their specialization.
You only need to hire a good digital marketing agency and I will list some reasons for you. Digital marketing agencies can help your business by:
- Setting up and running your advertising campaigns
- Building your email list
- Creating marketing copies for your products
- Performing web analytics for your products
- Researching open markets you can enter
- Creating and marketing your content
- Offering you professional counsel on platforms to make yourself visible
Conclusively, digital marketing agencies can be very helpful to your business, especially in this time where automation thrives amongst other things.
Digital marketing agencies have helped businesses grow by over 300%. Your business can experience a similar level of success when you hire a good digital marketing firm. It offers you a lot of advantages while giving you time, so you focus on other areas of your business.
Book a Free Consultation with Us today so we can help you achieve your goals while keeping you ahead of your competitiors.