If you are a Twitter user with an interest in running Twitter ads, but without a clue on how to go about it, you have come to the right place—post.
Here, we will give you a guide to teach you how to create and optimize successful Twitter ads—from setting up an account to running effective ad campaigns on Twitter.
What are Twitter Ads?
Twitter Ads provides an opportunity for companies and users to promote tweets, accounts, and trends to unequivocally increase traffic, and gain relevance or branding.
There are three types of Twitter Ads, each of them based on different goals.
Promoted Tweets
These ads look just like regular tweets, except that they are labeled “promoted” at the bottom. They would appear in the regular Twitter feeds of users who might not be following you yet. Promoted Tweets are a way to grow engagement and enlarge your reach to a wider group of users outside your follower base.
Promoted Accounts
Promoted Accounts are intended to help brands become more visible and increase their numbers of followers. These ads are displayed in several locations on Twitter, including in the “who to follow” box on the homepage, search results feed, and on the home Twitter.
Your Promoted Account ads target Twitter users whose interests align with your brand. This way, you might gain followers who actively engage with your content. All of the ads are labeled “promoted” just underneath the post so users can distinguish them from other content on their feeds.
Promoted Trends
Promoted Trends appear at the top of the trending topics list in the trends box on Twitter. They, also, clearly bear the “promoted” tag. However, these ads look exactly like other trending topics, and users can interact with them in the same ways. While Promoted Tweets and Promoted Accounts target particular users, Promoted Trends are visible to every user during their promotion period, including on the Twitter mobile app. Promoted Trends encourage people to discuss your business with a particular hashtag.
Further Reading: LinkedIn Ads: Everything You Need to Know About
How To Run Twitter Promotions
When you want to run Twitter promotions, you must ensure you have the right setup so your promotions can yield a great dividend for you. In doing this, you need to:
#1. Optimize Your Profile
It is most prudent that your profile on Twitter be optimized even before you get started. It’s futile to invest in advertising when your Twitter profile is bland, and you don’t share engaging content. You should also utilize the space for URLs to promote your brand.
Develop your bio, and stay real when you talk about your business. Ensure your recognizable photo for your brand as a profile picture. Lastly, and most importantly, keep your Twitter account updated, engaging, and active.
#2. Set Up Your Twitter Ads Account
If you’ve never used Twitter ads before, you’ll have to set up an account. All you’d have to do is log into your Twitter account, then go to ads.Twitter.com. Enter your country and time zone, then click Let’s go.
This takes you to Twitter Ads Manager and its many features, sort of like tracking your advertising campaigns and analyzing metrics.
#3. Define Your Objectives
To choose the objective for your ads, Twitter lets you select from the following options:
Awareness
Reach: If you want the maximum number of people to see your Promoted Tweet. You’d get to pay per 1,000 impressions.
In-stream video views: If you want to run a short video ad at the start of videos from Twitter’s premium content partners. You’d have to pay for each video view.
Consideration
Video views: If you want people to watch your videos or GIFs. You’re billed for each video view.
App installs: You’re billed for each app install if you want people to install your app.
Website clicks or conversions: You’d get to pay per click if you want people to go to your website.
Engagements: If you want to maximize engagement with your Promoted Tweets. You’re billed per engagement, but only on the initial engagement with each user.
Followers: If you want to build your Twitter audience. You’re billed for each new follower you get.
Conversion
App re-engagements: If you want people who already have your app to open and use it. You’re charged per app click.
#4. Configure Your Campaign
When you have selected the objective of your Twitter ad campaigns, you can start creating your ad. Start by choosing a name for your campaign then, choose how to pay for it, set your campaign budget, and choose whether to start the campaign right away or schedule it for later.
Now, that brings us to the next question:
How much do Twitter ads cost?
It depends on you. There’s no minimum budget to advertise on Twitter, so Twitter ads cost as much or as little as you like.
The budget you set on the screen is the total amount you can afford to pay. Once you’ve made your selections, move on to the ‘NEXT’ stage.
#5. Create Your Ad Group
For your first Twitter ads campaign, you’ll probably want to start with one ad group. But as you get more confident with Twitter ads, split up your campaign into categories to target different audiences, use different creatives, or test different budgets and timing.
Choose the tweets that will be part of your campaign. Ensure you are creative when you develop your content so your Twitter ads are impressive.
Further Reading: TikTok Ads: Everything You Need to Know About
#6. Select Your Audience
Choose the target audience of your Twitter ads. To do this, you must know well who your ideal client is. You can choose among different options such as the location that you want to reach, the age, gender, and language of your targeting audience. And also, the target audience depending on the specific device they use to access Twitter.
The ‘Audience features’ section allows you to target your ad to users based on particular interests like events, interests, and behaviors, and even specific keywords.
You can also choose to upload your list of people – like your email list – or choose to target people who are similar to your follower base.
#7. Review Your Campaign
Twitter offers you the opportunity to review the configuration of your campaign before you launch. This is to make sure everything is correct.
#8. Launch Your Campaign
Click Launch campaign to launch your ad. That’s all!
Remember you need to monitor your campaign to see how it’s doing and make any necessary adjustments. Also, review results at the end of the campaign to see whether you achieved your goals.
Conclusion
With Twitter’s massive number of visitors and users, it will be most prudent to consider advertising your business or brands on the social media hub. Twitter ads will help you to connect with new members of your target audience on an entirely different platform.
When you want to run Twitter ads, carry out deep research so you are aware of exactly who your target audience is. Your organic tweets can help to give you a range for your expected target audience,
