5 Ways to Improve Your Search Engine Ranking on Google
Ranking high on Google is the basis of all your web marketing goals. Most of the traffic that comes to your website comes from search engines. Your website showing up on the first page of a search engine gives it the opportunity to be seen by searchers and once they see it, they can be able to click on it. Traffic to your website will lead to more brand awareness and conversion. According to Backlinko, the first result on Google gets 31.7 percent of all clicks while results on the second page receive just .78 percent of clicks. The best page is written for both the user and SEO in mind, not either of them but both of them. Always have it in mind to satisfy both the reader and the search engine in your web writing activities. Ways to improve your search engine ranking on Google Doing these 5 things will help you rank high on Google: Publish relevant contents Publishing relevant content means answering everything the user has in mind in a search query. You do this by understanding your customers and their behaviors. This will help you write the kind of content they would love to read. This involves using their language and the kind of tone that appeals to them. This requires an in-depth study of your buyer persona. Another aspect of this is using the right keywords in your content. When you use the right keyword and your content is written the way your audience likes it, your website will have a chance to rank higher on a search engine. Speed If your site is slow, you have a little chance of a high rank in a search position. It will affect your ability to convert and sell to new customers, too. Walmart experienced a sharp decline in conversions when its page load times increased from one to four seconds. If this happens, it doesn’t matter what your on-page SEO, meta description, or title tags are. The search algorithm will punish you, even if you’re a giant like Walmart. You can use the following and other tools to check for your site’s speed: Optimize for mobile More than half of all website traffic comes from a mobile device. That means if you want to rank well, your site needs to perform well on mobile. Google’s Mobile-Friendly Test offers a quick way to determine if your site is mobile-friendly or not. In 2020, Google moved to “mobile-first indexing” which means Google looks at websites as a mobile device. If your site is hard to navigate, your ranking will be impacted. Information from this will help you take steps in making your website mobile-friendly. Update your website regularly This indicates how relevant your website is. Relevancy is one of the key factors to rank high on a search engine. Keep adding new content to your website at least every week. This could be adding information about a new product or service you’re selling, a customer story, or a product video. It’s also important to update your web content pages at least every 6 months and remove content that is no longer relevant. Regular updates on your website encourage search engines to visit your website more often. The more frequently they visit, the faster they can discover new content on your websites and this will give your website a good ranking benefit. Gain external links on your site This is a major factor for your off-page ranking factors. Links from external websites are considered a vote of confidence in the accuracy, relevance, and usefulness of your content especially links from high-ranking websites. Your goal should be to have the kind of content other websites will like to link to. How do you achieve this? Quality contents! Quality content means different things to different people, but in all, your content should be meaningful and well detailed to earn backlinks from reputable websites. A bonus, This is a way of letting Google know what your website contains. With this, Google will rank your website based on what it contains. And if your website contains what a user is searching for, it would be a high ranking for you! Title metadata is one of the most important metadata on your website. It is responsible for the page titles displayed at the top of a browser and as a headline within the search engine’s results. Description metadata is what tells what is on your page. It is an appealing description of what is contained within a particular page. Also, always use alt tags to describe your image and video media. This tells Google what is contained in the image or video. In summary, relevant content, a good website speed, a website optimized for mobile, link-worthy content, content with metadata and alt texts, and a website that is refreshed and up to date will always win for a high ranking on Google. Once you have these things in mind, you are good to go for a good ranking on Google. Do you want to talk to a professional about your website ranking issue? Book a free consultation session and talk to a team member by clicking on I want a free consultation.
What Does SEO Mean?
There is so much information out there, but not so much information can be seen with one click. The goal of SEO is to make your content visible once anything related to your content is searched for. SEO means Search Engine Optimization. It’s not such a big word. In a simpler term, SEO is making your content visible on the web. With SEO, you can make your brand’s content appear on a search engine’s SERP. SERP means search engine result page. Your company’s SERP ranking is where it ranks in the search engine. You won’t have so much competition online, once you prioritize SEO. SEO is a long-term strategy, it’s not what you do today and expects results tomorrow. According to Semrush, SEO should show results within a 6- to 12-month period. It takes time and patience to get the required result. Aim for daily activities with the goal of long-term success. Does SEO involve only blog content? SEO deals with everything on the internet including social media, email, etc. It then means that once your business is online, SEO should be your priority. In both blog content and social media, human interactions and algorithms are the major keys for SEO. The goal of this post is to make you understand the importance of SEO and how you should go about it in your business. What does SEO involve? SEO focuses on making your content seen by both the search engine’s algorithm and humans. Is your content relevant for humans? Can the algorithm notice your content? These two questions would guide your SEO process The three main components of SEO are Content, popularity, and speed. Content: Focus on writing well-informed quality content. The content should be relevant. SEO starts with content because it is the one you can work on without external help. Also, consider your goals before writing any content. Is it to generate more traffic? get more sales? or get more visibility? SEO-optimized content involves structuring your content the way search engines will see it. Prioritize your keyword, make sure to use the keyword in these 5 places: title, header, image alt text, link text to that page body. Example: Target word: SEO Title: What does SEO mean? Headers: <h2>What does SEO involve? Links to the page: Good: What does SEO mean? Bad: How to rank higher on Google Aim for 2% keyword usage of the word count (explain) Your site HTML matters. Without proper tags, headers, and descriptions, google would not find your content. Another thing is the design of your headers. Headings are the titles of each section on a web page. They organize the text and make it scannable. On any website, headers are set by tags. The largest is <h1> and normally goes at the top of a page. The next largest is <h2> and so to <h6>. Note that you shouldn’t overuse the keyword in your content. This would result in keyword stuffing and it is bad for SEO. Also, freshness counts for SEO. Posting new content signals to google and brings its attention to your site. Always go through your content to check for accuracy, fix any broken link, refresh old data, bringing in new statistics are good ways to tell google that your content is relevant. For social media, updating your content and repurposing the old one does the trick. The structure of the content is important. Make sure the texts are broken up and the sentences are not long. Make use of short sentences and paragraphs for easy readability. There’s a thing called bounce rate. How much time people spend on your content matters. This shows the search engine that your content is of good quality and relevant. People coming to your site and leaving immediately would result in a high bounce rate and it’s not good for your search engine optimization. Popularity: How popular is the keyword you want to rank for?. The main idea of SEO is to have content that people are searching for. Tools like Google trend and Google keyword planner can help you target the right keyword. Another way to gain popularity is by writing guest posts. Guest posts bring traffic to your site. Aim to write guest posts for websites in your niche. The idea is to offer free and quality content and get exposure to their audience and an SEO boost from linking back to your website. Also, content promotion is key. Promote your content on your social media platforms and other media outlets. Run good ads on google and make sure to drive enough traffic to your website. The goal is to get more people to see your content. Once there is much traffic coming into your site, the search engine will classify the content as important and will make it rank higher. This will boost your search ranking. Popularity also involves how many backlinks your website has. This goes both ways, a lot of websites linking to your page will bring more traffic to your site. This will get the attention of the search engine and it will rank your website high. The basic trick for getting traffic is creating content people would want to share. This works for social media too. Speed: This is mainly for web content. Optimizing your website for search engines requires you to make your web page easy to access and this involves working on the speed. You can use tools like google speed insights or webpage tests to check your web speed. In conclusion, make sure your content is relevant and optimized, prioritize link building, and ensure your website has the best user experience in terms of speed and navigation. Pro tip: Optimize your website for voice search. Voice search is becoming more popular. It is what the future holds. Optimizing Your website for voice search will do a lot for your SEO. In addition, pay attention to your metrics, use tools like Google Analytics, Google search console to keep track of your page
What Is SEO And How Does It Work?
Have you ever wondered how contents make it to the first page of a Google search? If no or non-vehement yes, then you need to know more about SEO and how it works These contents are displayed on the first page of a search result because they have been optimized. Optimization simply means making something fit a particular system by following a set of rules. SEO means Search engine optimization. They are those steps you take to make your content seen on a search engine, especially on the first page. One of the goals you should have is directing traffic to your website. And the best way to do this is to make people see your website’s content online. These website contents could be your business blog, landing page, and even your home page. SEO is like coming out and standing in front of the people interested in your products so that whenever they search for a keyword related to your products, your brand shows up. The end goal of SEO is first, to build your brand’s awareness and then to generate leads that could convert. There are different steps you should take to make your SEO a success and you would learn them in the course of this article. The two sides of SEO Every activity that contributes to SEO are classified into two types On-page SEO refers to changes you make on your site that impact SEO. These include writing quality content that readers will like, using keywords that people are searching for, adding meta tags and alt tags, using HTML headers, structuring your website well, etc. Off-page SEO is all those activities that take place outside your website to raise your site’s rankings. Those activities include earning backlinks, getting traffic from social media and other sources. How does SEO work? Your SEO success is determined by how search engines work and how well you’re able to keep your site up to its standard for ranking. You can say your website content is search engine optimized when it appears on the first page of a search engine like Google, bing, yahoo, etc. Different processes take place before your content get’s to a search engine’s first page. For a search engine like Google, the first thing that will qualify your website for ranking is when Google robots can crawl your site. If a search engine can’t crawl your site, it could be for the following reasons: Making Your site crawlable is all about making Google see your site. A search engine scours the Internet for content, looking over the code/content for each URL they find after which they store everything they found in a database, this is known as indexing. After indexing, it now has the chance to be displayed as a result of relevant queries. Once your page has been crawled and is placed in a search engine’s index, it is your SEO efforts that will place you in the SERPs(Search Engine’s Result Page) Google will rank your content on the first page if it provides the pieces of content that will best answer a searcher’s query, which means that results are ordered according to relevance. How would you make your content relevant? Keyword research provides you with specific search data that can help you answer questions like: After that, the next thing is to help the search engine understand what your page contains by adding the necessary title and meta descriptions, adding alt tags to your images, choosing the right format and arrangement for your content, and, making sure your pictures, videos and other files are compressed enough to enhance the speed of your website. You can now go on with other off-page activities like directing traffic from your social media and earning backlinks from other websites. This improves the popularity of your website and popularity is a major factor for SEO. In summary, once your website can be crawled by a search engine, relevant optimized content will always win. SEO is a long-term thing. It requires patience and time for it to be effective. Always have a consistent budget for SEO for your brand and keep testing and trying new things. Don’t forget to measure and keep track of your progress. If you have questions about SEO, you can book a free consultation session to talk to a team member by clicking on I want a free consultation.
Professional Email Subject Lines That’d Lead To Higher Open Rate
Part of your web marketing activities is writing good email subject lines. Emails are a way to build relationships with your customers. Good email subject lines create a good first impression on your subscribers. Your main concern as a company is getting your emails read by your customers. It is only when people read and engage with your emails that you would achieve your goals for writing that email in the first place. Your email subject line is the most important part because it is what will determine if the email will be opened or not. For customers to know what the business has to say, a good email subject line comes into play. In one study, 47% of people said the subject line is the main reason they open an email. What does this say? that you should take your email subject lines very seriously. Why is writing professional email subject lines important for your business? Writing good subject lines is important because it tells what the email is about at a glance. People are faced with tons of emails every day in their inbox and so there is a high possibility of your emails being left unopened. If people can tell what an email is about once they set their eyes on them, then they would decide if they would read it or not. While writing a good email subject line first make sure it is straight to the point and then catchy enough to draw people in. These are the two major things you consider while writing an email subject line. Do you write an email subject line first? It depends on your style and the way you flow. You can write a suitable email subject line after you have written the body of the mail or before you start. Is keyword research necessary for email subject lines? The email subject line is similar to a blog post title. The only difference is that they are sent straight to a subscriber’s inbox and do not need to be searched for on a search engine. Using keywords that people want to engage with is important. It is always good to write for humans in your web marketing activities. Write something that people want to engage with, write something that people want to hear. This will lead to a higher open rate and possible conversion. So yes, keyword research is important for writing email subject lines. When your email subject line contains what people are searching for, they will open it and possibly read through and take action. Best email subject line styles The best email subject line styles include: 1. Action subject lines: A subject line that requires action will draw people’s attention. Passive and dull subject lines would bore people. People like energy, people like something that will be worth their time. You should leverage that while writing your email subject lines. Examples: If your shoe company is running a discount and you write something like “Shoe sales discount!” as your subject line, it will not give much open rate as an active sentence like “Get a 15% discount on any shoe you buy!” Although, it is not advisable to use too much action on your subject lines in order not to give the wrong message. You don’t want to sound like you’re forcing your subscribers to do something for you. 2. Exclusive information subject lines: Always use subject lines that make your subscribers feel special. Let them feel they are not treated as others. Be sure to be authentic, nobody wants to be lied to. Examples of these subject lines include; “For our esteemed customers”, ” Discount only for you!”, “Exclusive information”, ” private invitation”, etc. People have the innate desire to be treated specially, leverage on that while remaining honest. 3. Urgency/Scarcity subject lines: Nobody wants to be left out on anything. Appeal to the subscriber’s sense of urgency while writing your email subject lines. Make them feel that if they don’t take action, they will miss out. Be cautious while using this type of subject line. Too much zeal would sound too salesy and could be misconstrued as spam. People don’t like spammy messages in their inboxes. Examples of these subject lines include: “Free product offer for the next 10 days!”, “Free coupons for you if you buy now!” etc. Always be careful with how you infuse urgency in your subject lines. Subject lines in form of questions that a subscriber would want the answer to: This works like magic. It is normal for human beings to be curious about things. When you ask a question that subscribers are curious about in your email subject line, they will tend to open your email more. Make sure to answer the question in the body of your email so they won’t tag you as fake. Examples: While asking these questions, avoid being obscure and go straight to the point. Email Subject lines that are Controversial and Shocking: The good thing about controversial email subject lines is that it is unique, intriguing, and catches a recipient by surprise. People like to engage with something different and you should use that as an advantage. Controversial subject lines can also go wrong. People can misunderstand what you mean. This will backfire and give off the wrong result. You have to be extra careful while writing controversial email subject lines. Examples of these kinds of subject lines are: “The evils of Mark Zuckerberg” “How Jeff Bezos is a goal digger” Tips for writing better subject lines for your emails. For example, instead of saying “Our company is organizing something that will help you save more money” You can say: “Exclusive promo deals just for you!” 55% of emails are opened with a mobile device, a short, clear, and concise email subject line will do a lot to optimize your emails for mobile. An example of such subject lines could be ‘The full story behind the rape saga: Always use emojis
What is Web Marketing?
Web marketing is also known as Internet marketing or online marketing. It is simply all the marketing activities that you do online. It can range from web content, social media, search engine advertising, blogging, videos, email, etc Web Marketing vs. Digital Marketing Internet Marketing is focused solely on the internet while digital marketing goes beyond mobile to subway platforms, games apps, smartphone apps, Sms messaging, etc. Why is web marketing important? Buyer decisions are now influenced by the Internet. People spend a lot of time on the internet and it has affected their lives in so many ways, including how they make purchases. And so, taking your business online is the best way to reach more people. People will not need to come to your office or your shop whenever they want to buy your product. The Internet has provided an avenue to interact with people without meeting them in person. Benefits of web marketing What does web marketing do for your brand? Marketing on the internet is so important to your overall marketing. The following are the benefits of web marketing to your business: Comparison of Web marketing vs. Offline Marketing Website marketing is cheaper, more focused (targeting a set of people), and easy to measure and edit than offline marketing. What is a web marketing strategy? A web marketing strategy is a method you use for your web marketing activities. They include: The different forms of web marketing methods Content Marketing: Content Marketing involves creating and sharing materials online in form of videos, blogs, social media posts, ebooks, whitepapers, infographics, etc. The main aim of content marketing is to establish expertise, promote brand awareness, and place your business in the minds of the people. You do this by sharing valuable content to educate them about your products. You can even infuse some fun and humor in form of content to humanize your brand. For content marketing, always have it in mind to stimulate the interest of the people in your products and services. Google ads: This is Google’s online advertising platform. The good thing about Google ads is that people would see your ads once they are interested in your products and services. Your ads come up once anybody searches for whatever is related to your brand. You get to choose where your ad appears, set your budget, and measure the impact of your ad. Google ads use the pay-per-click model. This is when advertisers pay a fee each time one of their ads is clicked. Social media ads and promotions: Your brand can now advertise on social media platforms such as Facebook, Instagram, snap chat, Twitter, etc. These social media platforms have a database system where you can target your specific audience and measure your results. Social media ads are the newest trend in web marketing. This is because more and more people are going into social media and there is a potential for higher returns for your investments Display advertising: Ever seen an advert design or video while reading a blog?. Those are called display ads. Display ads can also be regarded as banner ads. This type of advertising combines text, images, and a URL that links to a website where a customer can learn about the product. Your banner ad is shown to people while they are on another site and it seeks to capture their attention to your landing page. This method is more effective when your ads show on websites that are related to your products. Affiliate marketing: Affiliate marketing is an advertising model your brand can adopt. It involves paying a third party to generate traffic or leads to the company’s products and services. The third party could be a person, a website, an affiliate marketing brand, etc. These third parties are called affiliates, and the commission fee incentivizes them to find ways to promote your products. Retargetting: This is a strategy for bringing people who have visited your site before back to your site either to complete an action or view something new. Their data is captured by the cookies on your website once they visit your page the first time. These cookies give the information of the people that have visited your website and what they are interested in. You can use this information to bring those people back to your website. This is a good way of targeting people that already have an interest in your product. Online PR: This can be in form of your brand featuring on a newspaper or digital publication, engaging with the comments on your website and social media page, etc. Online PR covers all the actions you take to give a good image of your brand online. Video marketing: You can leverage on platforms like YouTube to promote your brand using video content. Video marketing is the use of video to raise awareness, create engagement, and drive sales. Email Marketing: This can be in the form of blog subscription newsletters, follow-up emails to website visitors, customer welcome emails, sending promotions and tips, etc. These emails should have a professional subject line that is catchy enough so it won’t get lost among the tonnes of emails your subscribers receive daily. Classification on web marketing It is classified into organic and inorganic methods. Organic methods are the type that doesn’t involve cost. Effective organic marketing involves your effort and time. These methods include content marketing, SEO, email marketing, social media content marketing, etc. Inorganic methods will cost you money. They include; pay per click, search engine marketing(SEM) affiliate marketing, social media ads(Facebook, Instagram, Twitter), social media promotions, display ads, etc. Tips for a better web marketing results Setting goals will help you remain focused on what you should do to achieve what you want to achieve. Challenges of Web Marketing The two major challenges involved with web marketing include: The solution to these problems is staying innovative and being ahead of your competitors. Always research and use the best tools to analyze and measure
Free Email Marketing Tools For Your Small Business
Now that you’ve made more of an effort with your ‘small business, perhaps you are still working out of your bedroom, but nobody needs to know that. Your list of 50-200 recipients that you’ve accumulated over the last few months is getting too big, so Outlook’s not cutting it. Occasionally, you won’t have to worry about spam surprises or personal information breaches anymore. Your emails get lost in the abyss of spam folders, and then there was that time when you entered CC instead of a BCC. Can’t there be an easier way? Trying out a professional email tool may be a good idea. You might think that professional means are expensive, but there are several free email marketing tools available. No more spam surprises and no more embarrassing personal data breaches. What can I expect from free email marketing software? There are things you can get for nothing that will surprise you! You can even have more subscribers and send more emails than you can handle with some platforms. Occasionally, landing pages, transactional emails, and automation are included as well, so be on the lookout for these perks. Based on your business needs, you will decide which features will appeal to you. However, there are a few things to look out for when selecting from any of the free email marketing tools: Do email templates come for free? Is the design appealing? Is there a free plan that includes landing pages? What is the design like? Will there be different lists for my contacts? Does the data provided by the reports meet my needs? Can I create an unlimited number of forms? Is transactional email included? What other tools does it integrate with? What kind of support do you get? By getting answers to these questions, you would be sure that your choice of a free email marketing tool would be a good one. Free Email Marketing Tools For Your Small Business If you’re running a small business and you need to use email marketing to stay in contact with your customers without burning holes in your pockets, your best bet for email marketing tools includes: Omnisen With Omnisend, your entire communication platform will be integrated under one platform. Small and medium businesses can accomplish all of their email marketing needs with their free plan that includes only email. By automating your emails, you can deliver them based on your customers’ behaviour and easily time them according to their convenience. This feature allows you to give your email marketing messages more relevance based on detailed audience insights. Use useful features such as the Product Picker to design attractive newsletters that feature all the products you wish to include. Further optimizing your email’s performance can be achieved by including scratch cards, discount coupon codes, and gift boxes. SendPulse Email marketing is the most popular feature of SendPulse. Despite the company’s multi-channel marketing strategy, it is primarily focused on email marketing. A drag-and-drop editor makes it easy to customize the email templates built-in to it. These customized emails can then be set up to be sent out automatically at the right time based on user behaviour, event triggers, and other factors. The SendPulse subscriber rating feature is a great way to determine which subscribers you should focus on. By analyzing the open, click, read, and unread rates of each subscriber, you can get a comprehensive view of each audience. Even in emails, you can insert replaceable text fields to personalize them based on names, dates of birth, job roles, and genders. Sendinblue The Sendinblue platform offers email marketing tools coupled with other functions, such as the creation of landing pages and customer relationship management. Using SendinBlue’s email design functions, you can easily create a professional-looking email with over 70 design templates. Furthermore, all of these templates are responsive, allowing you to preview your design on different screen sizes to ensure it looks the way interesting Ways to Use Social Media To Boost Customer Loyalty you want it to. Once you design your email, you can take the guesswork out of optimizing your campaigns and targeting your ideal audiences with features like A/B testing and segmented recipient lists. Sender The sender is one of the best free email marketing tools in the market with features to ensure deliverability. With no HTML experience needed, you can create stunning newsletters. Then add elements like images, videos, and text by choosing from one of the templates. Personalized newsletters will make a greater impact on your readers HubSpot Email Marketing One of HubSpot’s most popular products is its marketing automation platform, but they have recently launched a free tool designed to handle a lot of small businesses’ transactional email needs. HubSpot Email Marketing has a free version you can use to promote current campaigns, send kickback emails from lead offers, or send thank you emails after purchases. Easy-to-use features are one of the best things about HubSpot’s free email tool. You can also choose from ready-made templates, which make it easy to start using the tool right away. It’s got a handy drag-and-drop visual editor. One of HubSpot Email Marketing’s biggest benefits is its native integration with other HubSpot tools, like Free CRM. In addition to a centralized contacts database, list management and email performance tracking tool are available to you as soon as you register for an account. EmailOctopus EmailOctopus is one of the simple email marketing tools dependent on the Amazon SES infrastructure. Despite the free plan’s lack of features, a lot more emails can be sent per month than some of the other free email marketing tools on this list. The number of email addresses you can use to send emails is unlimited. Small agencies and entrepreneurs representing other brands will find it to be the perfect solution. Additionally, MailOptin, WordPress, and Zapier are integrated so you can transfer customer information seamlessly between different apps. Mailchimp Probably you’ve heard of Mailchimp, one of the top email marketing tools. Basic email marketing features
Strategies That Boost Brand Monitoring And CRO
Keeping an eye on your brand’s public perception is vital to its health and longevity. Your audience has more ways than ever to tell people about you, but fortunately, online brand monitoring makes it simple to monitor them. This allows you to understand how people view your brand. What is Brand Monitoring? Brand monitoring is the process of monitoring different channels to find conversations about your brand. You can reap the benefits of collecting valuable feedback from your audience by knowing where and how they talk about your brand. Keeping an eye on potential crises and responding to questions or criticisms prior to them getting out of hand is another way to prevent them from getting out of hand. What Makes Brand Monitoring Important? The audience you’re serving should matter to you as a brand. Despite your disagreeing with certain conversations about your brand, this can give you a sense of general sentiments. It is crucial to your brand’s growth how you manage public perception and respond to feedback. In fact, according to a recent survey of 250 business executives, 72% are currently using social media as a source of data and insights to inform their company’s business decisions. Here are a few of how brand monitoring can impact your business. A Sentimental Understanding You can analyze brand sentiment through brand monitoring to better understand the overall sentiment towards your brand. You can use sentiment analysis to analyze the specific language used in customer comments about your brand to determine whether they are talking about it positively, negatively, or neutrally. A large-scale audience measurement tool such as this one is a great way to understand, on a large scale, how people are reacting to posts, campaigns, and your brand. You can access detailed sentiment analysis with tools such as Sprout Social. With Sprout’s social listening tools, you can create a sentiment summary based on your post comments and mentions to know what your target market thinks of your brand. Crisis Management and Reputation Management Maintaining control over your brand helps you stay on top of your reputation and resolve any customer issues before they become a problem. Reviewing and responding to reader feedback online can contribute to increase audience trust in your brand and showing a genuine concern for what customers have to say. Identifying Issues and Improvements Along with monitoring your brand’s reputation, it’s also crucial to watch for those comments that will provide useful insights into how to improve your product or service. Be sure to follow a wonderful process when soliciting feedback from your audience. It is also vital that you have a system that will relay the feedback you receive online to the team within your organization, responsible for implementing these changes and updates. Promoting Two-Way Communication It is much easier to respond to people when you know where they talk about your brand. Your audience will notice you are active in listening to them when you respond to reviews or comments. Your availability and willingness to assist customers are also demonstrated. It might seem that your brand is unavailable or not listening to comments when you fail to respond to questions or criticism online. Determine What User-Generated Content Exists Your content strategy can benefit from user-generated content. You can uncover the brands that are sharing content about your brand by monitoring your brand mentions. Creating an Influencers Network also allows you to find new influencers who represent your brand as true ambassadors and provide new content for your social media channels. What Brand Elements Should You Monitor? Monitor your brand everywhere it might be mentioned. This is tempting when monitoring your brand. To do this well, take the time to decide what you want to watch and which channels to tune in to. Having fewer data points results in an easier analysis of your findings since you won’t have an overwhelming amount of information. Some of the main channels to monitor are: Be sure to track all elements of your brand that could lead to publicity, besides tracking the right channels. Choose metrics that relate to your brand and industry when choosing which elements to monitor. Check out the following key elements of your brand to monitor for mentions. Variations in Names Keep a list of the different ways that products are referred to. Including nicknames, blog names, and similar variations of words that are associated with your brand are examples of this. You should keep track of all variations you know of your name, as some people may spell or abbreviate it differently. The words and phrases you used to search for your brand’s website in the results can help you identify any variations and common misspellings. Along with tracking variations of your brand name, you should also monitor variations of your campaigns or product names in case you receive publicity or feedback regarding those specific aspects. As a result, you will stay informed about what your audience is saying about your brand, even when they don’t directly mention your accounts. Competitors Be sure you keep up with your industry’s latest news by keeping tabs on your competitors and their audience. To determine how well your brand compares with others in your industry, you can benchmark against your competitors. You can compare your social media activity to those of your competitors with online brand monitoring tools. Brand monitoring can also provide insight into specific tactics, like influencer partnerships and marketing campaigns, incorporated into your larger strategy. Industry Buzzwords and Trends You should keep an eye out for industry trends or buzzwords if you’re in a particular field. While these discussions may not directly mention your brand, it’s good to be aware of how your industry is being discussed. As well as providing innovative ways to join the conversation, this can be a superb source of inspiration. Taking part in conversations that don’t solely revolve around customer service or complaints means you are actively involved in your overall industry, just as your niche audience
How To Draw Story Ideas For Branding and Marketing
Stories help connect your audience with your brand in amazing ways. While you can draw stories from your customer experiences and competition, you would need some creativity to work things out at some point. And you would need to come up with story ideas that will send the right message to your audience. Writers are often taught how to write their stories, but not how to develop a great story idea. Luckily, the best fiction prompts are already in your head. Let’s answer a common question for writers stuck on the blank page: What should I do if I want to write but have no story ideas? In this blog post, you will discover incredibly simple and tested ways to gain and build story ideas for your brand and business. Furthermore, you will understand the importance of coming up with these ideas that can change your business. What Forms a Great Story Idea? There’s no strict definition of a “good story idea.” In fact, many wonderful stories are excellent because of the way they’re written. You might have heard someone say that every idea has already been written, and while this approach to creative writing is a bit cynical, it’s true that it can reduce many stories to similar narrative arcs. Thus, there’s no clear anatomy of a good story idea. As a general rule, however, your idea for a story should answer the following questions: The rest is up for you to decide. With this in mind, let’s consider different starting points for how to come up with story ideas. 7 Ways to Come Up With Great Story Ideas When you ask yourself “What should I write about?”, starting with one of these methods will go a long way to help you develop a great story idea. Modify a Story Idea That Already Exists No, you can’t publish your version of The Great Gatsby where every character and detail is the same, except it’s set in Oshkosh, Wisconsin. However, you can start a story from the literature that already exists. In fact, many great works of literature started, to use a modern term, fanfiction. Shakespeare’s Othello was inspired by a poem called “The Moorish Captain”—he even used the same names and borrowed themes of love and vengeance. Alexandre Dumas wrote The Three Musketeers as fanfiction to a memoir of a French musketeer titled Mémoires de Monsieur D’Artagnan. Finally, William Golding was inspired to write Lord of the Flies after reading the children’s book The Coral Island, a story about three marooned boys from England. If you’re afraid to call a story “fanfiction,” think of it as a way of improving a story you already love. Make it your own, change your characters, and develop new story ideas. You might just write the next classic! Leverage Creative Writing Prompt Chances are, you’ve been told to use writing prompts, but not how to use writing prompts. The best way to write from a prompt is to free-write from the story idea, then edit from there. For example, let’s say you’re given this prompt: Write a story about a community cyclist. If you choose to use this prompt, but don’t know where to begin, do a timed free write where you “free associate” all of your ideas onto the page. Write for five minutes about what the word “cyclist” makes you think of. Give another five minutes to “community.” Then, comb through your free writing and let your journaling inspire some story ideas. Perhaps you wrote down something about a crystal ball in a psychiatrist’s office, or you imagined a circus tent filled with prescriptions. Let your great story ideas unfold naturally, then write from there. If you’d like some writing prompts to get you started, here are 24 exercises we think you’ll love. Utilize Different Elements of Fiction The blank page can be overwhelming. As you consider the infinite possibilities of language, it’s easy to get so lost in the details that you lose sight of a simple idea. If you’re the type of writer who gets overwhelmed by the entire process, try coming up with story ideas through a piecemeal approach, by considering the six elements of fiction: For example, you might benefit by just starting with a character. Think about different character details, from their physical traits to the things they most desire. From there, you can think about what’s impeding this character’s success, and craft the plot and world around them. Or you can start with the setting. Create the world you want to write in, whether that world is realistic, magical, or somewhere off Earth entirely. Then, think about the limitations of this world and how it both helps and hurts its people; from there, you can craft your characters and plot. You might even start with style. If you want your story to use certain language, style can act as a scaffolding to the story. For example, Toni Morrison wrote her novel Jazz because she wanted to write a story that spontaneously rises and falls in energy and emotion, much like jazz music does. The result is a story that traverses a slice of the early-20th-century African-American experience through Black culture and music, using style to guide and write the story itself. Draw Inspiration From WordPlay Sometimes, words themselves inspire. Drawing creativity from puns, alliterations, and onomatopoeias can create unique and interesting stories. Take our last prompt, for example. Both words in the phrase “psychic psychiatrist” start with “psych,” yet they have vastly different meanings. Psychiatrists are academics, whereas psychics are mystics. What story can you find in the duality of science versus magic? Are they more similar than we realize? Find moments of tension or ambiguity in language, and go from there. Use a Story You’re Interested In Toni Morrison said it best: “If there’s a book that you want to read, but it hasn’t been written yet, then you must write it.” Think about a story you’ve always wanted to read. This doesn’t
12 Ways To Build Effective Digital Content Effectively
Many brand marketers and agencies feel left behind as the tools and channels that make up the digital advertising ecosystem continue to evolve and diversify. 57 out of 100 was the average rating of advertisers’ own digital capabilities in a recent Boston Consulting Group study with many of them using digital content. In 2015, that was the same average score as in 2014. So what’s the deal? Several advertisers said they did not return to the study because their marketing technology platforms were inadequate. Many people cited their organizations’ priority of other programs as an obstacle. A common issue felt particularly strained by marketers: mapping consumer journeys and tailoring content to match specific touchpoints along those journeys. That’s not good. Understanding your customers is paramount to the success of your digital strategy. Having that understanding allows you to deliver the appropriate content to the right audience at the right time. What is Digital Content? Digital content comprises digital data. Media content is stored on a digital or analog storage device in a specific format and is called digital content. Data that is as a digital file broadcast digitally, or streamed is digital content. The content you create should inform potential or existing customers about your products or services, demonstrate the benefits of doing business with your company, improve the credibility of your business, or answer questions about your company. 12 Ways To Build Effective Digital Content You must devise effective ways and strategies for completing this obligation to create quality digital content. These include: 1. Hold Solid Plans Getting your content to work for you requires a plan. Identifying the right audience begins with setting objectives. Make sure that your goals are realistic and appropriate for the size of your business. Also, they should be in line with your corporate goals and your industry’s needs. Discover what your audience likes and what entertains them next. Make sure you set up consumer personas if you have the know-how and the means to address pain points and interests for each type of person in your broader target audience. By identifying your target audience, you can also find out what tone and where to post your content. Do you have any idea where you should post? The avenues through which people develop their ideas often go ignored in their online presence. This plan should detail the channels you will be using, the content you will be posting, and when it will be posted. 2. Have a Content Calendar You should recognize that every channel has a different frequency for posting depending on your target and whether we are likely to reach your targets. In contrast, Twitter requires several tweets each day, while Facebook has good results with just one post. Content calendars provide an anchor for quality content. It will also help you avoid By keeping track of your previous posts, you will avoid being repetitive. will provide you with two important things: An outline of when to post each post. An editorial outline of the past articles you’ve published and the upcoming ones. 3. Master Your Craft Content does not come from going off on random tangents. It is important to stay focused on what you can offer your industry. You still have to make sure that whatever you are posting applies to your brand, no matter what your audience enjoys. It is the responsibility of content to inform your audience and help them solve a problem. The ability to analyze bounce rates will allow you to use tools such as Google Analytics and Facebook Insights. People who spend more time on a post are more likely to enjoy it. 4. Create Posts to Remain Active Posting frequently is never a good idea. Getting noticed for your posts requires five posts per day. You will actually have a greater chance of stopping followers and readers from interacting with your brand if you post useless content. Prioritize quality over quantity always. 5. Avoid Keyword Craziness Low-quality content can also negatively affect your SEO efforts. Despite the importance of SEO, it should not always be your guiding principle. It is a given that those who negatively use keywords are going to lose followers. To succeed, keyword research is essential. The problem with keywords is that they bog down blog posts when misused or stuffed throughout. Rather than stuffing keywords into your content, use several well-researched keywords. When posting videos and images, make sure you include ALT tags, meta descriptions, and filenames that are SEO-friendly. 6. Let Your Content Have a Great Blend Many companies often view it as just words content. Including images, video, and text in the content is recommended. Your content will become more engaging and people will follow you if you add variety to it. You should do this even if your audience is more diverse. Content goes beyond blogs and vlogs. You should also: 7. Consistently Track and Test Hypothesis As you are posting a wide range of content, tracking your efforts is a good idea because you are mixing things up. Note which content gets the most views, shares, and likes to figure out what formula works best for you. Look beyond the simple comparison of text and image with the video. Tracking should instead always be based on patterns. Some patterns aren’t clear, such as the headings you use for your blogs. Your content will be continuously improved through each observation you make. 8. Consider Guest Bloggers In case you don’t possess the creative or writing talent to blog, consider having a guest blogger write for you. Other guest bloggers are happy to provide content to help establish their reputation as an authority in their field with no expectation of compensation. Including common interests your audience might share is also a great way to expand yourAmong the major influencers in smoothies or restaurants is a local farm that is a major influencer for eating local, non-GMO, preaching the farm to fork philosophy, and so on. An expert
How Will UI/UX Help Businesses?
Image result for the way UI & UX design have an effect on Your Business Great UI/UX ends up in increased client Satisfaction It ends up in nothing but poor client satisfaction. On the opposite hand, an interactive UI/UX keeps users hooked and customers happy. It additionally will increase the return of investment (ROI). That is why it is important to make sure of superb UI/UX quality. Why UX design is vital for business? To put it, UX is vital as a result of it trying to meet the user’s wants. It aims to produce positive experiences that keep users loyal to the product or brand. This is to boot, a meaningful user experience. It permits you to outline client journeys on your website. This is most conducive to business success. Why is UI/ UX development essential for business growth? The main purpose of UI /UX is to change complex data. With user habits and satisfaction is that the main focus. Also, creating your product name goes up and getting sensible feedback from users. it’ll assist you to manufacture higher business statistics and financial gain. The Importance of User experience In today’s industry of growing interfaces, UX style has become vital. The UX team at Rocket55 is here to explain what “User Experience” is about. What is User Experience? UX is how an individual feels once interfacing with a system. This includes an internet site, internet application, desktop code. Also, any kind of human/device interaction. Why is UX so important? To put it, UX is vital as a result it tries to meet the user’s wants. It aims to provide positive experiences that keep users loyal to the product or brand. This is to boot, a substantive user experience permits you to outline client journeys. So, this is on your website that is most conducive to business success. What makes a good user experience? There is no right answer to it question. Also, the reality is user expertise is completely different for everybody. In other words, the most vital issue to recollect once planning internet. So, user interfaces are that you aren’t your users. Don’t assume you recognize what they need or what they have. So how does one outline a good experience? Get close to your users. Refer to them, watch them use your product, get within their heads. Raise yourself questions about their selections. Your users and customers can teach you, so pay attention! Listen, observe, and question. Methods of the UX method There are a variety of steps to go through once developing a user experience. Here are eight basic steps to begin with: 1. User profiles and personas The first step within the method is reaching to understand your audience. this enables you to develop experiences that relate to the voice and emotions of your users. In order to start this, you may need to make a user persona. It may be a semi-fictional representation of your ideal client-supported marketing research. 2. Interface testing When you’re building a user interface, the lot of knowledge you’ll collect, the better. So, conduct a study to check the effectiveness and quality of experience. This is between different user interfaces, as well as your current website. one thing as minor as dynamical one word may impact the effectiveness of your page. One powerful tool for interface testing is Google’s Optimize platform. With Optimize, you’ll split your website impressions into 2 teams. Show every one of those teams a unique version of pages on your site. Once you’ve got a vital sample size, you’ll see that version is outperforming the opposite. 3. User surveys Interview existing and potential users of the system. This is to achieve insight into what would be the most effective design. As a result of the user’s expertise is subjective. The simplest thanks to get data is by finding out and interacting with users. Also, part on the page that you thought was operating may appear invisible to the user. In other words, a primary read of the means they act with the website will give valuable insights. Analyze the folks in your audience once you’re conducting these surveys. So, as your own contemporaries might act with the website. This is otherwise than the folks you would like to achieve. raise queries like. But, will the website cause you to feel? wherever did you become confused? But would you move a sale? will the language speak to you? you would be shocked by the number of constructive feedback you receive. 4. User multidimensional language Make a multidimensional language showing but users ought to move through a system. So, begin by deciding but you expect them to move through the positioning. Also, compare it to how they act with it. User personas can assist you here after you perceive the profile of the user. This is on your web site, you’ll higher arrange the best experience for them. Additionally, a variety of analytical tools will permit you to envision. But, users are participating together with your website in real-time. Platforms like Mouseflow are even able to track wherever a visitor’s mouse is on the page at any given time. So, you will additionally read heatmaps of the areas on the page that attract the most attention. When you have learned how folks use your website, be open to changing something. the most effective sites are ones that created user experience a prime priority. 5. Sitemaps Once you’ve studied the user flow visitors predict on your website. This is thorough coming up with is important. begin by building a sitemap for the pages you’d wish to produce. A sitemap may be a clearly organized hierarchy of all the pages and subpages among your site. Creating a sitemap makes it easier to imagine how a user can get. Also, from purpose A to purpose B. This is on the website, and the way several clicks it’ll go for the screw. So, rather than implementing structural changes once the positioning