30 Digital Marketing Trends You Can’t Ignore in 2024
If you were to converse about machine learning and how artificial intelligence would be a strong determinant in making business decisions years ago, you might be regarded as overly ambitious and too forward. However, today we can see how artificial intelligence, voice search optimization, and even blockchain technology have continued to affect marketing and even customer buying decisions. And this is something you shouldn’t ignore if you want to remain relevant in your industry as a business professional. Although last year was quite a rough year due to the growing trends, a lot of these trends played pivotal roles during that period and their use keeps increasing. In 2024, we expect an increase in their use and the introduction of other concepts such as these. So, let’s quickly consider 30 Digital Marketing Trends You Can’t Ignore in 2024. 30 Digital Marketing Trends You Can’t Ignore #1. Artificial Intelligence According to Investopedia, Artificial intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions. The term may also be applied to any machine that exhibits traits associated with a human mind such as learning and problem-solving. In a lot of ways, artificial intelligence has controlled different aspects of our lives. For example, self-driving cars are made possible through the use of AI. In business, a lot of businesses have created messaging platforms that give automatic replies to customer problems. Forbes comments AI helps improve sales forecasting, predict customer needs, and improve communication. Intelligent machines can help sales professionals manage their time and identify who they need to follow up with and those customers might be ready to convert. A. I truly remain one of the biggest digital marketing trends in 2024. Also Read: Why You Should Hire A Digital Marketing Agency For Your Business #2. Chatbots Chatbots are software applications that use either text or speech in real-life conversations with humans. They’re programmable as they offer stated replies to frequently asked questions any person can have. Learning Hub predicts that chatbots will power 85% of web conversations, and you would be dumb to ignore using this in your business. Because of the interest rate, a lot of companies like Facebook have chatbots they have set up to help people run their businesses on the platform easily. You can also create your chatbot as well to help you take care of first-time customers and their obvious questions while you focus on other areas of your business. #3. Conversational Marketing A lot of people would rather opt to have an individual relationship with them, instead of machines. A restaurant in Chinese tested its service using both humans and robots when it came to taking customer orders. The results showed that people for whom the robot took their orders felt displeased, while those who had humans take their orders had another view. Indeed, this shows how much people accept and treat human conversations as compared to programmed codes. Conversational marketing is one of the digital marketing trends you cannot ignore in 2024 if you plan to remain relevant in your industry. A customer who gets treated to great service will return to get a similar treatment again. #4. Personalization Carnegie said, “There is no sweeter sound to one’s ear than the sound of his name.” In the digital world now, personalization has become a powerful part of marketing campaigns, and a lot of APIs have helped further develop its effectiveness. Hubspot agrees with this narrative as personalized messaging conversations have higher conversation rates compared to other forms of marketing. The chart below is evidence to strengthen this claim. With personalization in marketing, you communicate a sense of value to your customers and when someone feels good about you, trust me, they will buy from you. Conclusively, if you have not been making the best of personalized messaging, then you need to start utilizing one of the biggest digital marketing trends in 2024 immediately. Crafting personalized messages is a lot of work, however, we love hard work making it easy for you to focus on your business. Book a Free Marketing Consultation with our team by clicking “I want a Free Consultation Session” so we can help you with automated personalized messages. #5. Video Marketing According to Smart Insights, 92% of marketers say it’s an important part of their marketing strategy. In 2020, 92% of marketers said that video is an important part of their marketing strategy. This has grown from 78% in 2015, showing that the importance of video is only growing. The chart by Hubspot shows that there is an ever-increasing demand for videos than articles. So, instead of simply relying on long-form content to communicate, especially the usability of an item, you can create a short video that simply shows and describes all you want to share. This short video will drive more numbers and give you better conversations than any article. Also Read: Social Media Advertising #6. Influencer Marketing David makes an interesting comment: “If you produce a product or service which exceeds your customers’ expectations while fulfilling their needs and wants, it will sell itself (within reason).” While I can partly agree with this, I would still say it’s an incomplete statement and shouldn’t be adopted as a rule. People can only use products they know about and this is a fact. So, after you’ve created the product, create a marketing strategy that allows a lot of people to know that this product exists and it can solve their problems. Influencer marketing is a strong digital marketing trend you shouldn’t ignore in 2024. It is a strong brand awareness technique that can help you increase your leads, get more customers, and ultimately scale your profits. Believing that your customers don’t listen to influencers will be naïve on your part. #7. Social Messaging Applications Social messaging applications make it easy to transfer information from one end to another despite geographical differences. Due to increased demands, a lot of social media applications are currently in the market with each platform communicating its distinct value proposition to its target
Should You Hire a Contractor, Marketing Agency, or Go In-House?
In marketing, using the right channels is key to maximizing your advertising budget, however, identifying that channel doesn’t come easy. For example, the raving app Tiktok has garnered over 1.5 billion downloads and this number keeps increasing. Recently, Snapchat users have pushed on to higher numbers reducing the gap between them and Twitter. With all this data, would it be better if you hire a contractor, or marketing agency, or go in-house for your marketing? In this article, I will briefly outline all the pros and cons of each option available and this will help you decide faster. Remember, the choice you make will affect your sales and business. Contractors Contractors are a unique set of professionals who work with you based on an initial agreement between the two of you. These contractors are professionals who work singularly or have a small team of few people. Contractors usually work remotely and this gives them a lot of flexibility for doing their job well. Pros of Hiring a Contractor A contractor offers a lot of advantages to your agency when you have a working relationship. Their experience and professionalism will ensure you devote your time to other areas of the business. Some of these advantages include: These pros are instrumental especially when you don’t have a lot of office space to accommodate more people and you want the best hands with authentic experience on board. Cons of Hiring a Contractor Contractors offer you a lot of benefits when they come into your team, however, these benefits come at a great price. We won’t be looking at the cost of these benefits now, as we will focus on some downsides involved when you bring in a contractor to take care of your digital marketing business.Some cons involved in hiring a contractor include: These cons hit hard when you want professionals who can help you with a variety of tasks and who wouldn’t take a huge cut on your budget. So, if you’re in this category, you have about two options; hiring a digital marketing agency or going in-house. Marketing Agency Hiring a digital marketing agency holds a lot of advantages for you as a businessperson. However, before we delve into the details of these benefits, let’s take a sneak peek into digital marketing agencies, their functions, and what they offer to your business.It’s really simple. A digital marketing agency is a firm involved in helping business professionals like you build their influence using all forms of digital devices. Essentially, the core aim of every digital marketing agency is to make your business visible to your target market leveraging all forms of digital platforms. Pros of Hiring a Marketing Agency Before you eliminate the option of hiring a digital marketing agency, let me tell you some pros you will miss out on. They include; With a good digital marketing agency by your side, you accrue less cost in hiring and firing of incompetent in-house staff, focus on more important tasks, and get professional counsel concerning the latest trends and platforms you must join to grow your brand and business simultaneously. Cons of Hiring a Marketing Agency Notwithstanding the professional help and time, you will save by hiring a marketing agency, these agencies might not give you the control you want especially when you want to see how every dollar gets spent, and every work gets done. Some cons involved in hiring a marketing agency include: Every marketing agency functions differently as some of them offer personalized attention to you and your business. At Socialander, this is what we do – we give you the attention you need in order to maximize results. Book a Free Marketing Consultation with our team by clicking “I want a Free Consultation Session” and you’ll marvel. In-House If you love to have excellent control over your marketing, then this option should perfectly suit you. Building an in-house marketing team is an interesting experience especially when you’re that leader who loves training his junior partners. Although a lot of mega-companies opt for hiring digital agencies, you can start by building an in-house team when you don’t have a lot of capital to burn and you also command a commendable level of knowledge of digital marketing platforms, products, and processes. Even if you don’t want expert knowledge of digital marketing, hiring a professional to train your staff for some time is also another pathway you can thread. Notwithstanding there are no guarantees of getting an in-house team, the coin can flip. Pros of Hiring An In-House Team Building an in-house agency can be helpful to you in so many ways and we will glance at some benefits involved. These benefits include: With committed staff willing to take on over one responsibility and undistracted from external projects, your in-house team can surely deliver quality results to your clients without fail. Cons of Hiring An In-House Team Hiring an in-house team is pretty helpful, however, there’s a lot that comes with an in-house team that you might not see from the get-go. Some cons of hiring an in-house team include: If you were to make your calculations correctly, hiring in-house staff is highly demanding and there are no guarantees you’ll achieve what you want. More so, you increase the workload on yourself by adding administrative roles and rationing time for building staff morale and overseeing projects. FAQs on Should You Hire a Contractor, Marketing Agency, or Go In-House? Conclusion Before you can decide on what option will be highly beneficial to you, think about the type of business you do, your market, and the numbers involved. It’s important because not every business needs to have an in-house agency, unlike some other businesses. Identifying the marketing channels that will give you higher profit levels is also another important thing you must determine. You must discover whether most of your target market spends time on Facebook or Twitter. Also, you must determine if you would love to occupy a top spot in all
Why You Should Hire A Digital Marketing Agency For Your Business
Your business deserves the best hands pushing it forward. And you wouldn’t be able to achieve so much as a singular individual. Although you can have different professionals supervising different areas of your business, you limit the possibilities of your reach and trivialize your profits when you’re not working with a digital marketing agency. But for the best result, you need to learn ‘why you should hire a digital marketing agency’ to help you with those activities. Recommendations work, and billboards, which take up unbelievable overhead costs—work as well, however, in executing quality advertising on a budget, nothing beats digital marketing. So, a lot of the conversations in this article will help you understand why hire a digital marketing agency for your business today. We recommend you also see Web Design Company In Lagos The Fierceness of Digital Marketing According to WebFx, digital marketing helps you reach more qualified audiences to market your products or services, which leads to more sales for your business. If you use the right strategies correctly, digital marketing can grow your sales in less time. It’s really a simple decision, and helpful when you consider the control you have over your marketing budget. With improved techniques, you possess huge control over the amount of money you spend on each project, and you can track the results based on your spending. As digitalization further widens its reach into many localized communities, it’s really impossible to ignore how digital marketing can help increase your sales and ultimately build your business, however, you must ensure the right professionals handle this aspect of the job. What To Look Out For When Choosing a Digital Marketing Agency Choosing a digital marketing agency to help you implement the best digital marketing strategies for your business can be a tough choice. With many digital marketing agencies scattered across the globe, you would want to ensure you choose a company that can help you achieve your goals. In choosing a digital marketing agency, here are some qualities to look out for: #1. Credibility: A lot of digital marketing agencies can promise you a lot of results but cannot back any up because of a strong lack of credibility. You shouldn’t fall prey to this. Before you work with them, ensure you research the organization to see if their claims about their numbers are true. #2. Track Record: You definitely don’t have a lot of money to burn, so you would want to ensure the best hands handle your digital marketing business for you. Before you decide to contract a digital marketing agency, you must ensure they have a track record that shows how they’ve helped similar businesses achieve results. #3. Innovativeness: With every campaign getting duplicated easily and copyright sues roaming up and down, you would want to ensure you work with an agency that understands how to swim with and against the tide. They must identify and treat innovation as an important aspect of the business. #4. Diligence: Diligence is another important element you must seek when choosing a digital marketing firm for your business. A firm that believes your opinion is vital to every decision they make concerning your marketing. An industry that will listen to your concerns and proffer adequate solutions rather than nudge opinions down your throat. At Socialander, we are a credible firm with an enviable track record. Our recommendations have been important to the growth of our business, and we can boast this is because of the quality of results we deliver to our clients. With our quality team of professionals, we can help you increase your sales and grow your business. Book a Free Marketing Consultation with our team by clicking “I want a Free Consultation Session”. Also Read: Facebook Ads Agency In Nigeria Why You Should Hire A Digital Marketing Agency Here, we have given you many reasons why you should hire a digital marketing agency and what a digital Marketing Agency can do for your business. A digital marketing agency can do so much for your business. However, I have listed eleven critical things a digital marketing agency will do for you. They include: #1. Cut Your Advertising Costs Advertising costs keep increasing. According to Medium, Digital advertising has recently surpassed total TV ad spending. With increased demand, prices are sure to follow. So, if you choose to do your advertising by yourself, you might hop onto channels that will cost you a lot of money and give you little or no results at all. And this cut on your finances is irrecoverable. This is a good reason why you should hire a digital marketing agency that would ensure you run proper well-targeted advertising at a great price. This way, you save money on huge advertising costs and still get the best results. #2. Offer You, Professional Counsel, For the technicalities of digital marketing, certain things can be complicated. I remember my first experience running a Facebook ad; it was downright frustrating, and I had to inquire about the help of a friend who was a professional. Well, I knew I could have burnt a lot of money and still not achieved my goals if I hadn’t sought help. And I guess you wouldn’t want to make a similar mistake, but sticking to your guns and not seeking help. When you work with a digital marketing agency like Socialander, you get the right counsel on how digital marketing works and much more. In fact, we guide you through the entire process displaying how each decision you take will affect your results. #3. Give You Industry Relevance In any industry you belong to, you need relevance. You need the right people to know about your products and services, which can lead you to higher sales and greater expansion chains. And this is one thing a digital marketing agency can offer to you. By constantly showing up on the World Wide Web and other digital platforms, your industry relevance and influence will soar. This is
Why & How to Use Music in Ads (Without Getting Sued!)
Digital Marketing involves running ads in video form. Most of the time brands prefer to use music in ads. This is is because using music has proven to give better results. It is said that music can increase ad recall, mood enhancement, and the likelihood of purchasing. Here are the things, people love to listen to good music and they would watch anything that has their favorite music in it. To prove this, here’s a statistics from wordstream Source Music is an important part of video marketing and brand that use music in ads needs to get it right. In light of that, this post is all about getting it right. Benefits of using music in ads Music helps to grab attention even before anything happens in the video. It can inspire people to buy. This is because music is saved in the long-term memory, processed faster, processed in the emotional part of the brain(medial temporal lobe), and connects great to the brain. A lot of people have reported that they tend to remember the music in an ad for a long time. Music has proven to do the following: Must you have music in your ads? No, you must not. Using music in ads is just a matter of knowing how best you want to communicate your message. You can use an animated explainer video if the ads require it. You can also use voice-overs or you can just go for sound. How to pick the right music in your ads Having music in your ads is one, picking the right music for your ad’s message is another. Ultimately, the goal should be to give your audience the best experience and subsequently drive sales. First, you should consider your brand before using any music in your ads. What does your brand represent? what are the cultures? what do you want to be known for?. These questions would help you in choosing the right kind of music for your ads. Let’s take, for example, you want your brand to be known for peace and calmness. With this in mind, you can’t use music that is so loud or violent because it won’t represent who your brand is. Secondly, you have to consider your audience and their demographics. Demographics go beyond who your audience is (in terms of age, gender, interest, location, profession, race, etc.) to their purchase history. This purchase history talks about how your audience must have made buying decisions in the past. This information would shed light on what makes them tick and how you can leverage that. You can use CRM (Customer Relationship Management) software to make this easier. Thirdly, What kind of message do you want to pass?. If it’s more about demonstration then you can use explainer videos. And If it is more sensual, you can use sensual music and so on. The kind of message you want to pass influences the kind of music you use. When you have considered all these, you can go on and choose the right music in your ads! However, it doesn’t stop at choosing the right music, you should know how and where to place this music. And then, unto the main thing, licensing! Licensing talks about if you have permission to use the music or not. Music in ads licensing Using music without getting a license will affect you negatively. It will cost your brand one or more of the following: Getting a license for your music involved a lot of things depending on the music and your resources. In most cases, commercial music rights are split between the record label and the publisher. The publisher controls the song (that is, the words and the melody), while the record label controls the recording of that song. Therefore, to use a commercial song in any video, you must obtain two licenses: 1. Sync (synchronization) license from the publisher. 2. Master license from the recording label. The publisher may vary from a large company with thousands of artists to individual songwriters who publish their work. The Sync and Master licenses will give you the right to use copyrighted music in videos and similar media projects. However, if you plan to broadcast or publicly play your video, you may also need to obtain a performance license. Terms in music licensing You can use any music under this law. Although, there are restrictions to this especially if you’re using the music for a commercial purpose. There is a lot of free music under creative commons. However, you should do your research and pay attention to details. There might be restrictions that you should watch out for. Even at that, there’s no guarantee that you would use this music without paying any fee. Therefore, you should check the details before you use any music under this domain. Moreover, you still have to pay some fees. Do your research well and know the requirements for using this kind of music. What if you don’t have enough resources to get a license for music?. There are ways to go about it and make the process easier. You can go through any of the following: key take-aways for using music in ads Now that you’ve learned how to use music in ads without getting sued, here’s a bonus on how to place your ads to get results FAQs on using music in Ads Must you use music in your ads? No, you mustn’t. You can only use music in your ads when it’s necessary and suitable for your ad’s message. There are other options like animated videos, voiceovers, recorded conferences and even using just sound or beat. Would you get sued for using an artist’s music in your ads? You get sued when you didn’t get the license to use the music. You might pay for the license or not. The important thing is that you have permission to use the music whether directly from the artists or through other means like fair use,
The Best Digital Marketing Strategy
Having a digital marketing strategy has become compulsory as many brands has started their digital marketing journey. Although more brands are adopting digital marketing, so many of them do not get many results because they didn’t create a strategy for their digital marketing. Doing digital marketing without a plan won’t get your brand far. In the course of this post, we will take you by the hand and guide you on the steps you need to follow to create a perfect strategy for your digital marketing efforts. What is digital marketing? Digital Marketing are all marketing activities done on the internet and other digital media. It’s a means of promoting your brand, engaging with your audience, and making sales without showing up physically. It could be done through social media, website, blog, email, mobile App, etc. Digital marketing could be done offline or online, more like a broader version of web marketing. What’s so special about digital marketing and how will it affect your business? The world is evolving and businesses need to adapt to the digital world. If your brand is not digitally present, it might go out of business soon. There are so many benefits digital marketing will give you over traditional advertising. The major benefits of digital marketing for your business include: What is a digital marketing strategy? A digital marketing strategy outlines how your business will achieve its goals. It’s the method your business has chosen to reach its customers online. A digital marketing strategy could be a social media campaign, influencer marketing, email marketing, online PR, etc. A digital marketing strategy can either be time-bound or ongoing. Since a strategy is a set of actions to take to achieve a particular aim, your digital marketing strategy can change from time to time as your goals change and your brand grows. Why should you have a strategy for your digital marketing activities? Having a strategy for your digital marketing will keep your marketing efforts more focused and easy to measure. Whether it’s for a particular time or it continues for the long term, you have to plan well for you to get results. The Various Strategies for Digital Marketing Include 1. Content marketing Content Marketing is an all-encompassing digital marketing strategy that involves creating content for your business to attract, engage and delight your audience. It could be a blog, an ebook, a case study, or even social media content. The aim here is to nurture your audience and make them like your brand. Depending on your goals, your content marketing efforts should be measurable. You can do this by setting KPIs (key performance indicators) that you can measure 2. Social media marketing It’s done on social media channels like Facebook, Instagram, Pinterest, YouTube, Twitter, etc. Social media marketing is not all about posting on social media but it also involves running ads and promotions to reach your audience. You can use Instagram promotions, Facebook ads, or Twitter ads to reach your target audience. The good thing about social media marketing is that you can position your brand right in the face of your audience and quickly get results from it. Always consider social media marketing while creating a digital marketing plan for your business. 3. PPC (Search Engine Marketing) This one involves paying for ads on a search engine like Google, Bing, Yahoo, etc. to place your brand in front of potential customers. You can pay per click or impression. Before you start any advertising campaign on search engines, you should understand your audience and know the best keyword to reach them. Also, consider your budget and bid within what you can afford. Do your research and learn a lot about Google ads before you start your campaign. 4. Video marketing Video marketing is a content marketing strategy that involves videos. You can educate, inform or sell to your audience using video. Video marketing is fast trending and it has proven to work more than other content formats. Learning and investing in the best video marketing strategies for your business is an effective digital marketing strategy. 5. Email marketing This involves sending emails to your customers and email subscribers. This is a good way to nurture your leads by sending them your product updates, flash sales, discounts, etc. Email Marketing is an effective strategy for your digital marketing if your goal is to maintain a good relationship with your customers. 6. Instant messaging marketing This involves sending messages directly to your customers either on an online platform like social media or offline as an SMS. This digital marketing strategy can be used for announcing flash sales, new products, updates about product orders, etc. This is the best strategy if you want to reach your customers instantly. You can also use this method to build a stronger relationship with your audience. 7. Affiliate marketing This is when other people sell your product for a commission. This strategy is best for B2C businesses as it is the fastest way to make sales. B2B brands can also adopt this method if it works for them. Affiliate marketing becomes a digital marketing strategy when it is facilitated by affiliate marketing software like selar, pay-pal, etc. To be successful at affiliate marketing, you have to learn a lot about how it works. Also, make sure you onboard the right people to be your affiliates. 8. Online PR This can involve guest blogging on popular blogs, reaching out to media publications and journalists to share your brand’s story, engaging online reviews and reports about your brand, engaging comments on your social media pages and blogs, etc. The whole idea of online PR is creating a reputable image for your brand in the minds of your audience. This is a digital marketing strategy that involves careful planning and execution. It might take time and resources, but it’s going to be worth it in the end. What’s the newest strategy for digital marketing? 9. Automation Automation is quite new. It is creating
Good SEO Benefits Your Business
Socialander is a Digital Marketing Agency in Nigeria. At Socialander, we drive your business and brand to the very top, exploiting the search engine and positioning your business for SEO benefits which in-turn means more leads. How can SEO benefit your business? SEO benefits small business owners, it helps them to rank higher in search engines (Google, Bing, DuckDuckgo, etc.). And in turn, helps bring more qualified potential customers to their websites and increases conversion rates. Is SEO a good business? While it’s a competitive space. Thus, you stand out in the crowd with clear, consistent communication. SEO businesses are profitable for several reasons: SEO is a long-term marketing initiative. You’ll work with your customers for the months and years to come. Is SEO important for small businesses? If you’re a small business trying to reach customers in your area. SEO is important because it enables them to find you first. People are searching for your business (or products/services you sell). Also, your website is the place where they will look first. That’s why it’s important to show up on the terms they use. Is SEO worth it for small businesses? If you’re a small, one-person shop, then SEO is still a very important investment. But, it may make more sense to perform SEO on your own. This is better than hiring an agency to handle it for you. To answer the question, yes, SEO benefits is worth the investment. If you are looking to form long-run brand awareness. Expand your target audiences and earn a lot of revenue. Also, program improvement is crucial. Let’s examine ten SEO benefits for your business, and the way you’ll understand them. 1. It boosts your credibility A website that ranks on search engine results pages. This is thought of as high-quality and trustworthy by search engines. But, this boosts the credibility of your business. Pay time rising and adding content to your website, increasing your speed. Thus, researching keywords to assist your site rank even higher. 2. It does not need to value anything Apart from time if you handle it yourself, SEO doesn’t value anything. For instance, different marketing methods like pay-per-click. Search engines crawl your website 24/7. Also, promoting helpful content and serving to you discover new customers. To create the most of your SEO efforts. Some of it is slow reviewing the content on higher ranking sites inside your niche. In other words, aim to write down content that is higher than theirs. Then, share your content on your social platforms. 3. It supports content marketing Original content and SEO work hand in hand. This is by making useful content for guests. As well as text, pictures, and videos, your website can rank higher in search results. But, SEO will support your content-promoting efforts too. In other words, confirm that your content is top quality and optimized. This is for keywords you would like to rank for. Since, search engines like freshness, update your content. 4. It maximizes PPC Campaigns Unpaid (SEO) and paid marketing methods (PPC) work well. PPC helps your website seem at the highest of paid search results. Whereas, SEO will be an equal factor. Having each result at the top of the search engine results page. This helps to boost your brand’s credibility. In summary, this shows that you aren’t throwing cash at advertising to get on top. Thus, you will use SEO to maximize your PPC campaigns. For example, an upper-level page could do even higher if you use it as a part of PPC advertising. Nonetheless, particularly if the keyword features a low cost-per-click. 5. It offers you a competitive advantage Your competitors can be investing in it, which implies you must too, so as to also reap SEO benefits. Also, those that invest in SEO surpass the competition. This relates to program results and gains in market share. But, If you think about that, the results on the primary page of a Google search get over ninetieth of traffic. You can’t afford to not be there, particularly if your competitors square measure. In other words, begin by differentiating your competitors, and analyzing their strengths and weaknesses. Also, make and managing your online name. Then, make sure that your website loads up quickly and is mobile-friendly. In other words, build the most effective content attainable. Target provides the most effective user expertise. 6. It will assist you to reach a lot of folks While several marketing campaigns tend to target an outlined audience. SEO will assist you to attract anyone with intent at a given purpose in time. Still, what stage of the shopping funnel they’re in. If you target keywords instead of demographics as you would with PPC or social advertising. In other words, you’ll attract a lot of prospects who could also be curious about doing business with you. Create a listing of keywords you’d prefer to rank for. Then, use keyword analysis tools to expand it. Finally, use competitive analysis to refine your list. This is by distinguishing who your competitors are, and what keywords they’re ranking for. Wherever they need backlinks and use this data to form an improved SEO strategy. 7. It helps you rank higher in native searches Local searches like “plumbers close to me” have become a lot more common. But, eightieth of native searches on mobile result in conversions. Moreover, native SEO methods will assist you to attract these searchers who are able to get them. Thereby, the primary step to obtaining started with native SEO methods. So, it is making a Google My Business account. Then, begin requesting reviews from your purchasers. Optimize your listings by making certain that you have the right name, address, and signal. In other words, to optimize your listing for voice search. This implies writing made, compelling content in an informal tone. In summary, this answers the commonest queries and provides solutions to searchers’ issues. Other steps embody considering your native keywords. Thus, making listings in native business directories.
THE BEST DIGITAL MARKETING AGENCY IN LAGOS
Have you ever thought of why your competitor performs better than you in a particular line of business? If yes, then you need to hire the services of the best digital marketing agency in Lagos. What is Digital Marketing? Digital marketing is simply marketing that is done digitally and before we understand digital marketing, we have to understand what marketing is. Marketing is defined by American Marketing Association as “the activity, set of institutions, and processes required for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, as well as society at large.” Digital marketing is a type of marketing in which brands promote their products and services through a digital channel. These digital channels could be a website, a video streaming site, social media, mobile applications, video games, messaging app, email, online events, Search engines, Tv/video ads, e.t.c. Digital marketing activities There are various digital marketing activities which include; web design, app development, social media marketing, blogging, search engine marketing, search engine optimization, as well as content marketing, amongst others. A digital marketing agency should provide all these services to qualify as one. Digital Marketing vs. Digital Advertising Is digital marketing the same as digital advertising? Let’s take a moment to truly understand the difference between digital marketing and digital advertising. This is so you know what to expect from a digital marketing agency before you hire one. Digital Marketing is an ongoing process, while digital advertising can be a one-time activity. Advertising is solely for awareness, while digital marketing is the process of bringing in consistent sales. Digital marketing starts from market research to customer satisfaction. It deals with market research, promotion, advertisement, distribution, sales, public relations, and customer satisfaction. While digital advertising is mainly promotional activities on radio, television, newspapers, magazines, hoardings, social media, sponsorships, posters, e.t.c. Digital Marketing encompasses the 4ps of marketing which are the product, price, place, and promotion. For digital marketing to be complete, everything in the 4ps of marketing should be present. This means that digital advertising is only a part of digital marketing as it deals with the promotional aspect. Difference Between Online Marketing and Digital Marketing Online marketing must be done and accessed through the Internet but digital marketing goes beyond the Internet to other digital channels like video games, SMS, Mobile applications, e.t.c. We can say that all online marketing activities are digital marketing but not all digital marketing activities are done online. What is a Digital Marketing Agency A digital marketing agency is a company that provides digital marketing services to other businesses. A digital marketing agency is faced with the whole process of marketing a brand digitally. In summary, a digital marketing agency should provide; market research, SWOT Analysis, and use this information to solve a brand’s problem. Best Digital Marketing Agency In Lagos The question should be, what criteria could qualify a digital marketing agency in Lagos as the best? i. Great team The best digital marketing agency in Lagos should have a great team for; programming and web design, pay-per-click and SEO, social media, analytics, copywriting and more. ii. Transparent billing The best digital marketing agency in Lagos should ensure to draft their pricing contract to be easily understood. iii. Solid online presence The best digital marketing agency in Lagos should have a strong online presence. No one would want to work with an agency that has a weak online presence. iv. Flexibility The best digital marketing agency should be able to move with trends in technology. It would be bad for an agency if it neglects to adapt to new technologies. v. Creativity To be the best digital agency in Lagos, your creativity has to be good. You have to be a trendsetter, be good with designs, social media campaigns and SEO. vi. Measuring results To be the best digital marketing agency in Lagos, your result needs to be measurable. Your prospective clients would need to get testimonials from previous clients as a way to measure your capabilities. vii. Analytics tools To be the best digital marketing agency in Lagos, you must perform keyword research and competitive analysis. You should also be able to explain the data to your client, detailing how the analysis would have a positive impact on their business. viii. Problem solving skill To be the best digital marketing agency in Lagos, you should be able to foresee problems and generate solutions. ix. Ability to execute The best digital marketing agency in Lagos should be able to execute creative ideas generated. As you can see from the above listed, being the best digital marketing agency in Lagos is no joke. And having a bad digital marketing agency in Lagos running your business would be catastrophic. But with Socialander, the best digital marketing agency in Lagos, we give you the best and more. Our services include: 1. App development Having an App for your business is like having a mobile office where people can access you any time and anywhere without having to visit your office. The major goal of building an app for your business is to be closer to your customers. Once people have your app, your brand is living with them and this is a good step in achieving your marketing goals. Our team of experts at socialander would build the app just perfect for your business. 2. Web Design Millions of people are searching for your products and services online daily and how would your product and services be seen if you don’t have a website? At socialander, we build the website of your dreams. We build your business a website that suits its activities and branding. Of course, we won’t provide any service without first understanding what you need. 3. Content marketing Every aspect of digital marketing needs content. For all your content marketing activities like blogs, website content, social media content, we would deliver. 4. Branding The first step in digital marketing is being present online. You can’t have a solid
How much does an Instagram ad cost?
Instagram ads are a more detailed form of Instagram promotion. The aim here goes beyond visibility to conversion. There are more features on the Instagram ad and you would need to create the ad from the Facebook ads manager. Instagram ads offer advanced targeting and flexibility to be accessible for just about any business. Why Instagram ads? Instagram ads offer advanced targeting and more features: Instagram has over 1 billion monthly users, ranking second after Facebook. The platform has a variety of targeting data and since Facebook owns Instagram, Instagram advertising uses the same comprehensive demographic and geographic data as Facebook. This advanced targeting is what makes Instagram Ads work so well, as you can be specific when targeting various audiences. Instagram Feed and Explore video can be up to 60 seconds in duration and while Stories are typically up to 15 seconds in duration, if you run ads in these three ad placements, you can have up to 2 minutes of video content. This gives you more opportunity to convey both your brand and the features and benefits of your offer through your products and/or services. High engagement rate: Instagram is known for its high engagement rates organically and through paid ads. Here’s a breakdown: Images on Instagram receive an average of 23% more engagement than when shared on Facebook. Only about 4% of a brand’s followers see its content. This is still higher than Facebook’s nearly non-existent reach, but you can amplify your visibility with paid ads. Brands typically see about 38% more engagement with video ads. As a visual platform, images and videos are powerful in driving more engagement than on other more text-based social platforms. It is cheaper: With Instagram ads, you would reach a wider range of people more than you would do using the traditional method with and for a lesser price. This is because Instagram has over 1 billion people and reaching this large number of people through traditional advertising would cost a lot. But with Instagram, you will spend less. How do Instagram ads work? Depending on your goals, Instagram ads have different call-to-action buttons. It can be to visit your website, download an app, pay for something or shop online. With Instagram advertising, you can include outside links, which enables you to designate a destination URL to your website or another external URL. You don’t even need an Instagram account to advertise on Instagram. Since Meta which also owns Facebook is its parent company, all you need is a Facebook business page. Though it is best to have an Instagram account so you get acquainted with the kind of content that your Instagram audience resonates with. This will help complement and amplify your organic Instagram marketing efforts. To set up Instagram Ads, use Facebook’s Ads Manager to set up campaigns where you select your budget, target audience, ad placements, and optimization options. Similar to Facebook Ads, your ads will run within the selected time frame, budget parameters, audience selection, and optimization goals. Factors that affect the cost of Instagram ads Objectives: This is what you set to achieve from the ad campaign. Your advertising cost can be higher or lower depending on what you want to achieve and how it fits your target audience. For example, targeting a broader audience for brand awareness will cost lower than an ad that is solely for conversion. Audience size: If you’re targeting a broader audience, the cost will be lower compared to targeting a specific audience. When you narrow down your audience to a more specific one such as a particular age, location, preferences, etc. The price goes up. This is due to the fact that other people are targeting that specific audience and so the competition is higher. Budget: How much money you’re willing to pay will affect how your ad will go. The cost of an Instagram ad will be more expensive at first before the system learns and understands your campaign type and optimization goals, and how your audience engages with your ads. If your ads are well engaged with, Facebook and Instagram will reward you with lower costs over time. Click through rates: If your audience is interacting more with your content, the price will be lower as not much work needs to be done. Other factors, such as relevance, estimated action rate, and your bid amount, will also help determine the exact cost you’ll pay for your ad clicks. How much do Instagram ads cost? The cost of an ad depends on how competitive your audience is. If you’re in a highly competitive industry like fashion, travel, etc. You would pay more. When analyzing Instagram advertising costs in 2018, AdEspresso found that the average cost-per-click on Instagram is around $0.80. For fresher data, here are the Facebook and Instagram advertising cost numbers from 2021, based on data by Revealbot. From the Facebook ads cost data from April 2020 to April 2021, the average CPC is between $0.5 – $3,5. For all metrics, Instagram cost per click in 2021 ranges from $0.40-$0.70. This takes into account all clicks that happen on an ad, which includes not only link clicks, but likes/reactions, comments, and shares. For ads that have a destination URL, Instagram’s cost per click in 2021 ranges from $0.50-$0.95. Instagram cost per thousand impressions (CPM) Another metric is the cost per 1000 views (CPM) Instagram cost per one thousand impressions in 2021 ranges between $2.50-$3.50 for better-performing better-performing campaigns and their respective ad sets. When it comes to CPMs, Facebook tends to be higher than Instagram, by nearly 2 times but CPCs tend to be lower by nearly half on Facebook compared to Instagram. In summary: An Instagram ads cost per click costs $0.40-$0.70 (link clicks, likes, reactions, comments, shares) Instagram ads cost per click to destination URL costs $0.50-$0.95. Instagram ads cost per engagement costs $0.01-0.05. The cost per thousand impressions costs $2.50-$3.50 How much ROI would you get from an Instagram ad? When thinking about your
How does Instagram promotion work?
Promotion on Instagram is a type of web marketing that involves Instagram. Instagram promotion feature helps you convert regular Instagram posts, stories, highlights into a sponsored one for a fee. It looks similar to organic posts on feeds or stories but would be identified by the “Sponsored” tag that appears below the handle. Promotion would let you add a call to action that is clickable for the feed or a swipe-up option for stories. With the Instagram promotion, you can introduce your brand, announce an event or sales, contests, giveaways, influencer collaborations, etc. Instagram promotions will help you increase brand awareness and recognition, grow your Instagram followers, find new customers, boost sales, create a community, etc. With roughly one billion monthly active users, Instagram belongs to the most popular social network worldwide. Instagram is a huge platform that has the potential of bringing in a lot of revenue. Why Promoting on Instagram? Instagram promotion vs. Instagram ad The purpose of an ad is to convert and so there are so many features peculiar to this. Instagram ads offer more preference for targeting. While the purpose of a promotion is for visibility. It is to make a particular post get seen by a lot of people. The goal is to get a lot of people to visit your page and not necessarily to convert. Promotion is a good way to take your content marketing to the next level in terms of profile views, likes, comments, and shares. This is because as more people visit your page, they see more of your content and interact more with them. The “Sponsored post” tag is present in both of them but the Instagram algorithm treats them both differently. Instagram promotion can be done directly with your phone but with ads, you need to do it with ads manager. How does Instagram promotion work? Instagram promotion works by popularity. Make your content(s) go viral beyond the audience you already have. Your content will appear on a lot of people’s feeds and they get to interact with your post and visit your profile for other posts. They would probably follow your page. When do you use Instagram promotion? You should use Instagram promotion when your goal is visibility, reach, and engagement. Things you can promote on Instagram In Instagram promotion, there is a wide range of options; photo, video, carousels, story ads, reels, etc. You can promote the following on Instagram: A post you’ve shared: This works the same way as a Facebook boost. You can promote a video or picture that has gathered more shares, likes, and comments. High engagement shows that people like the post and there’s a higher possibility that other people not in your audience will like it too. This gives the content extra awareness and visibility to more people. A story from your profile, highlights, or story archive: This helps you capture authentic moments that speak to your business. Though it is limited to photos taken with an Instagram camera or posts only in a vertical form, it’s still a good way to promote your content. Creating a promotion from the promotion button on your profile: This is best if you don’t know which post to use for your promotion. Instagram will recommend which post they think will do well. This option allows you to start another new campaign from your Instagram profile. How to boost post on Instagram First, your profile should be a business account. Personal accounts do not have the promotion features. You can convert your account to a business account from the settings in your profile. On your profile, tap the promotion button. Choose the post you would like to promote and move forward from there. Set your goal: Here you get to decide your goals for the promotion. Decide whether it’s for more profile visits, more website visits, or more promotion views. Decide your post’s call to action: This depends on your goal for the promotion. Is it for more profile visits?, Engagement? sign-ups? visiting your website? visit your physical store? call a number? etc. It could learn more, call now, sign up, watch more, shop now, contact us, book now, etc. Select your target audience: Here there’s the option of creating an automatic, local, or manual audience. Instagram provides the basic parameters such as location, age, gender but you are allowed to target certain interests(Up to 10 interests). It can range from music, events, sexual orientation, hobbies, etc. Set your budgets and promotion duration: After the age, gender, location, and interests, you will get to decide your budget, duration, and distribution. Instagram gives you an estimate of your reach depending on your daily budget and how long you would like to run the promotion. It would also decide if stories or feeds would be better for your selected audience. Maximum limits for Instagram promotion are set at $1000 daily and up to 30 days on the duration for a maximum reach of 400k-1million people Review your promotion: This is where you make sure everything is in place. You check for the following: Keep checking insights: This will help you decide whether you will continue the promotion or terminate it. How to promote your Instagram story If you wish to promote an old or archived story, go to your Instagram profile, tap on the three dots and select “archives”. You would access any of the stories you want to promote from there. The best practices for Instagram promotion includes: In conclusion, Instagram promotion is not a one size fits all thing. It is best to keep testing the different forms of content, whether pictures, videos, carousel, etc. Always measure your results to know what works best and leverage that information for your future promotions. When you need help from a professional, you can book a free consultation session with us by clicking on I want a free consultation.
Top 13 Pros & Cons of Social Media For Your Business
Social media has evolved from direct electronic information exchange to a virtual gathering place, retail platform, and a vital 21st-century marketing tool. It has been around since the 1980s and more and more population of the world are going into the social media space. Social media had since gone from desktop and laptop computers to mobile phones. This had made it more accessible to a lot of people. According to smartinsights, more than half of the world now uses social media. 4.55 billion people around the world now use social media, 400 million new users have come online within the last 12 months. 5.29 billion unique mobile users mean more than two-thirds of the world have access to a mobile phone. Because of the evolution of Social Media, businesses have taken advantage of this new consumer mobility by serving their customers new, simpler methods of interacting and new ways of buying goods and services. A brand needs to have a social media presence. This is because it is where you interact with your customers, get their feedback, and communicate with them on a more personal level. Is Social Media perfect? With Social Media, you reach a larger audience and build your brand. There’s always a bad side to everything good. Social media is good for your business because it has so many advantages. It can also have a negative effect on your business when used wrongly. In the course of this advantages and disadvantages of social media to your business article, we’re going to explore the advantages and disadvantages of social media to your business. Advantages of social media for your business Disadvantages of social media for your business The remedy for this problem is to be patient. Nothing good comes easy. The remedy for this is to provide quality products and top-notch customer services. The best way to avoid this is to ensure security. Turn on two-factor authentication on all your pages. Announcing the punishment for anybody that hacks your page can help. To solve this problem, your brand should always have a budget allocated to your social media activities, and you should also check reviews online before starting This will help you stay organized and avoid the risk of running into debt. Always seek to bring the best people to your team. You can solve this problem by being innovative. Always be the first to think out new ways of doing things. Always be the first to launch. This will give you a first-mover advantage and make you stand out. You can manage this problem by being extra careful with the way you manage your brand’s information. You shouldn’t give people the chance to know the things they’re not supposed to know about your brand. In conclusion of the advantages and disadvantages of social media, irrespective of the disadvantages social media offers your business, you need to invest your time and money in social media marketing strategies. You cannot know what to expect from social media because it involves humans, and human beings evolve with time. But that should not stop you from expanding your business online. Research on how to do business better online and find help from professionals to avoid landing on the wrong side. Do you have any challenges with your social media marketing strategies? Our team of experts can help you get on the right track, book a free strategy session with us by clicking on I want a free consultation.