10 Underestimated Social Media Marketing Services
Social media and social media marketing services are here to stay. It has given small businesses a chance to increase brand awareness, get more followers or audience, boost traffic, and get more conversions or qualified leads without spending tons of money on adverts. There are so many services you need that will help you achieve your social media marketing goals. These services will range from profile creation, page management, content creation, and a host of many others. You either get these services within your organization or you can outsource from agencies that offer these services. In the course of this article, you will get to know the 10 social media marketing services you need for your business and why it is important for the growth of your business. This will give you an idea of what your brand needs to succeed with social media and what to expect from any social media agency you hire. But before jumping right into these social media marketing services, let’s take a look at some certain important details about social media. WHAT IS SOCIAL MEDIA MARKETING Social media marketing involves utilizing various social media platforms such as Twitter, Instagram, Pinterest, Facebook, and many other existing platforms with huge audiences to drive the growth of the business to a higher level. Social media marketing is more than just creating a social media profile and publishing great content on it. Its major aim is to drive traffic to your business home page, generate leads, make sales, run massive audience-targeted ads, as well as analyze reach and engagement. All this boils down to one factor, which is to generate more revenue. This is why only a good and reliable digital agency like socialander can help achieve such desired results in a relatively shorter period of time with its top-notch social media marketing strategy. WHAT IS THE GOAL OF SOCIAL MEDIA MARKETING? The major aim of social media marketing is to generate more revenue. When a business goal is to increase its reach, and increase sales, social media marketing is what such business is expected to turn to. SOCIAL MEDIA MARKETING PLATFORMS FOR BUSINESSES Looking at this heading, Facebook, Instagram and Twitter are the very first that comes to your mind right away since they are still the best social media platform for marketing. Asides from those three social media platforms, there are a host of other social media platforms available that you can use to grow your business and they include REDDIT – Reddit is a community-driven social media platform with arguably any topic or community you need already present there. On this social media platform, you can create or join a community that is relevant to the services your business offers and get to reach a larger audience of potential customers. PINTEREST – This social media platform can be likened to a search engine of various types of media. Here, you can create an account as a business or individual whichever one works for you. TUMBLR – This is a social media platform that allows you to create your own mini-blog in it and get people to have a taste of your personal lifestyle or what your business entails. VIMEO – This is a professional video platform. Although not as huge as YouTube, it is a reliable platform for videographers to project their services to a relatively large audience. BIZSUGAR – This social media platform is specifically for small business owners and entrepreneurs. It is a fast-growing social media platform and a nice place to build an audience for your small business. DIGG – A social media platform where you can read and post updates about events and happenings. MEDIUM – Just like Twitter, Medium is a highly content-based social media platform. Here you can publish content daily about your business and get people to know what your business is all about. VIBER – With over 260 million users, it is a good social media platform to place your business and reach more audiences. WeChat – This is a social media platform that aids easy sending and receiving of calls, messages, pictures, and many more. It can be used to easily reach out to business partners. WhatsApp – Just like WeChat, WhatsApp is arguably the most used instant messaging social media platform for businesses. Here, you can create an account, set up a catchy profile, and project your business to reach a wide audience. Other social media platforms that can be used to assist the growth of your business are; SOCIAL MEDIA MARKETING SERVICES THAT YOU NEED There are a host of social media marketing services that you need if you truly want your business or businesses to be at the very top and outperform your competitors in the industry. Below is the list of social media services required for the growth of your business. Although, you can save yourself going through such cumbersome stress and just place a call to SOCIALANDER DIGITAL AGENCY. Socialander provides various services which range from digital marketing in Abuja, digital marketing in Lagos, digital marketing in Nigeria at large and around the world. They also provide branding, search engine optimization, web development, and app development services. 1. Profile creation This is the service your brand needs to get started on social media marketing. It involves creating a profile that reflects what your brand is all about, thereby making it easy for potential customers to find it on different platforms and know exactly the kind of services to expect from you and your business. For instance, you can google search the word “socialander”, Google will provide details about the services socialander offers, as well as socialander’s social media profiles which you can visit to get more insight about the business. Your brand’s social media profile has to be intentional and easy to understand. It should tell at a glance what your business is about. 2. Social Media Page Management You need to keep your business page up and running. It
How To Identify a Unique User Interface Design
A great user interface design for your website can keep customers returning. Of course, everyone wants to do business on a platform that is seamless and efficient. But colorful designs, animations, and buttons don’t make a unique user interface design – there’s a lot more – and that’s what you will learn from this article. What is User Interface Design? User interphase is a vital aspect of user interphase engineering focusing on creating an aesthetical and understandable environment that users can use to perform certain actions on a platform. User interphase design connects all forms of designs, ranging from visual design, interaction design, and information architecture. For example, if you were to complete the design of a website using just codes, any recent visitor to your platform will only see an uncoordinated array of buttons that don’t help the visitor’s quest. A user interface design eliminates these troubles and helps build a relatable frame through which the visitor can work with the platform. What Are the Types of User interface Design? A user interface operates a wide range of patterns and templates, culminating in its final brilliant design. For this purpose to be achieved, they will introduce each design type just in time during the entire design process. However, before any conversation about this erupts, it’s time to learn about the types of user interface design which include: Command-Line Interface A command-line interface is no longer an innovative form of basic user interface design, but it is still widely adopted and used by a lot of designers, especially those with a deep interest in coding. Users will need to input instructions into the command line on this interface, which the system will execute automatically. All command messages move to the required file before drifting sharply into the directory. In this environment, the designer can execute a lot of tasks. The command line is beneficial because of its simple structure and reduced memory usage. However, the difficulty involved in learning a command language and the excessive complexity for novice users put it in poor light. Menu-driven Interface The menu-driven interface grants a designer access to a unique collection of commands or options arranged in a list or menu options. These options can follow the design of a full-screen, pop-up, pull-down, or drop-down format. The ATM is a typical example of a menu-driven interface. A significant advantage of the menu-driven interface is its simple interface that even a novice can learn quickly, void of manual commands that needs memorization. Contrastingly, this interface has limited menu options and often requires over one screen for functional operation. Graphical User Interface The graphical user interface is one of the most popular user interface designs. It is arguably the most popular and used among its peers, with many people having little knowledge of its operations. To use this interface, you need a mouse or trackpad to click and drag-and-drop items as you desire during a design process. This interface is self-explanatory, easy to use, possesses solid support facilities, and allows you to run multiple applications, programs, and tasks simultaneously. However, it consumes a lot of memory which can impede the progress of work on any platform you’re working on. Touchscreen Graphical User Interface The Touchscreen graphical user interface possesses a lot of similarities with the GUI, with the only difference being you don’t need a mouse pad but your fingers. These design interfaces are seen on tablets, pads, phones, and select medical and electrical devices. Touchscreen GUIs lack peripherals which make them very convenient as it offers a better method of interaction. The large memory consumption remains a key problem of this design interface. How To Choose the User Interface Elements Interface elements are one of the tricky places wherein you have to make careful choices. Since users are so conversant with these elements, you must ensure you properly balance creativity and functionality in this area. Some of the vital interface elements include: Navigational Components: breadcrumb, slider, search field, pagination, slider, tags, iconsInput Controls: buttons, text fields, checkboxes, radio buttons, drop-down lists, list boxes, toggles, date fieldInformational Components: tooltips, icons, progress bar, notifications, message boxes, modal windowsContainers: accordion Most times, certain elements might be perfect for displaying content, and you need to make trade-offs a key priority during these times. For example, if including a simpler element increases the difficulty for the user to understand it, then you might need to eliminate it. Best Strategies for Designing User Interface When your users are achieving their goals, understanding their skills, and choosing their preferences, it keeps them stuck to a platform. To maintain this level, you need to follow the best strategies for designing a user interface that includes: Maintain a simple interface: A simple interface communicates simplicity and clarity to the user. By using common elements, you avoid unnecessary language that can confuse your users both in labeling and messaging. Take defaults into consideration: Creating defaults that eliminate the burden of your user are some goals that you should aim to bring to your site. By communicating various elements and understanding the working of certain aspects, you ensure that every user gets the full benefit. Ensure typography creates hierarchy and clarity: There are a plethora of fonts you can use for your designs. However, the careful arrangement of these fonts and designs will determine how accessible and efficient your platform works. Create consistency and use common UI elements: Common elements ensure users don’t need a crash course on how to use these elements. You can create patterns in language, design, and layout to facilitate efficiency. Learning a simple skill will help you transfer it to other parts of the site. Use professional colors and texture: Colours can be beautiful and highly distracting. Using a lot of colors on your design can make it worse while using fewer colors can make it bland. Ensure the system communicates facts: Ensure your users are aware of any changes in location, actions, state, or errors. Using various UI elements