Facebook Messenger is wonderful as a result of Facebook already having the largest public mindshare in social media. Conversations in Facebook messenger blur the road between personal chats and business communication, creating complete engagement and feeling informal.
As a result, individuals are already defraying a majority of their time on platforms like Facebook and Instagram, they don’t want to be marketed to. they’re the consumers’ country of choice; they like interacting with brands that have a presence around them.
How to market your business through Facebook Messenger?
You don’t need a website to start using Facebook Messenger for your business. But you will need to create a Facebook business page in order to start using the Messenger service. Having a Facebook business page is important also to run Facebook ads, get reports on your marketing campaigns, and build a community around your brand.
1. Add Facebook messenger to your business page
You can add a Facebook messenger either to your Facebook business page or to your company’s website, whichever you’re thinking can get you additional business.
For integrating Facebook messenger to the latter, you’ve got to use the chat plugin from the Messenger Platform. Once that’s done, users landing on your website will bear the Facebook messenger expertise directly from your website. They will check in together with your whole from among the messenger to receive regular, personalized updates.
2. Set and change responses
Messenger is standard among shoppers as a result of its fast and responsive. you’ll be able to set a variety of fast replies like typical times to reply, customized greetings, welcome messages, and away messages.
Facebook determines and conspicuously displays your typical interval by aggregating your interval and rate as you begin interacting with customers through the traveler.
Therefore, it’s crucial for you to take care of an honest interval and rate from the terribly starting point if you would like to earn the badge of being a responsive complete. as an example, if you would like Facebook to spot as a complete that’s “Very alert to messages,” you have got to take care of a median response rate of ninetieth and latency|time interval|interval} of fewer than a quarter-hour over the last seven-day period.
However, if your timezone or team information measure doesn’t enable you to be online for a chronic amount of your time, simply set your electronic communication standing to away. This feature can enable you to line the correct expectations along with your guests by choosing the time slots once you don’t need to seem online.
3. Rent associate interactive chatbot
You can use chatbots in Facebook messenger for a spread of reasons together with client support to machine-controlled promoting and promotions.
The Messenger Platform has over thirty-three,000 bots engineered by numerous businesses and developers from around the world. whereas their applications would possibly vary — bots to just accept payments, share weather updates, send flight standing updates, ensure edifice reservations, transfer receipts, and invoices — you’ll be able to customize several of those bots to suit your use cases.
Their square measures several advantages to mistreat chatbots in travelers to grow your business. as an example, chatbots: reduce or deflect the interaction employment from business groups make your complete offered on-line help you organize your campaign information make info quickly accessible to customers
For strictly promoting use cases, imagine however you’ll be able to use a chatbot to have interaction with a window-shopping client. It will nudge an off-the-cuff client to create a sales call by merely responding to their basic queries or giving them a fast incentive.
Chatbots will begin additional conversations than the other business groups out there. they’ll re-engage with recent leads, upsell or cross-sell merchandise to heat leads, and create your complete likable to a wider base of consumers.
4. Produce and launch campaigns
Creating a campaign in Facebook messenger as sign language for a brand new Facebook account. All you have got to try to do is follow a series of straightforward steps below:
- Go to Facebook Ads Manager page.
2. Select your objective (e.g., lead generation or conversions) and click on Continue.
3. If you decide on a traveler, users are able to begin a language once they click your call-to-action button.
4. Choose between Automatic placements or Edit placements.
5. Set your target market, ad budget, schedule, and click on Next.
6. Select the ad format.
7. Click Done to end written material.
8. Click Place Order to create your ad live.
Plenty of businesses market their merchandise heavily on travelers recently for accomplishing specific campaign goals. In 2017, as an example, the marketers at Bud lightweight launched an advertising campaign throughout that year’s American football game season through a chatbot in Facebook messenger.
Users may choose brew cans branded when their favorite groups associate place orders through the chatbot to urge them to be delivered at intervals of an hour.
Is there more you can do with Facebook Messenger?
The only downside to Facebook Messenger is that it’s not scalable for businesses that already have proven methods for generating leads and making sales. If your business has a more aggressive marketing goal and ambitious growth plans, you need complementary forces to exploit Facebook Messenger to its full potential.
Imagine running an ad campaign for your business on your favorite platforms including Facebook Messenger during a Super Bowl season. You have everything in place — irresistible ad copy, seamless bot workflow, and a sales team on standby anticipating a deluge of customer queries.
But all of this can fail when Messenger becomes yet another liability in your marketing arsenal instead of being a compatible part of the whole. Who will handle the chat conversations from people who land on your website after they click one of your banner ads or YouTube ads?
If your sales team is focused solely on responding to customers on Messenger, other potential sales channels might take a hit.
And think about the repercussions of this scattered mess in your marketing over a longer period of time instead of just one campaign — it’s a guarantee that your sales funnel will leak instead of attracting leads.
The solution to this problem is to make your marketing and sales channel cohesive by unifying them as much as possible. That’s where Freshchat adds a great value. In addition to being a modern messaging app designed to improve customer engagement, Freshchat integrates with WhatsApp and Facebook Messenger — the world’s two biggest messaging apps.
It gives you a unified dashboard to view all incoming chat conversations that pour in through WhatsApp, Messenger, and other messaging apps like Slack and Apple Business Chat. So on a mad dash Super Bowl Sunday, your sales team won’t have to hop between multiple tools to respond to customers on time. With Freshchat, multiple agents handling separate customer queries can respond to them all respectively from one place. When customers contact you through Facebook Messenger, your team receives it in their shared Freshchat inbox and can reply to all customers from within the dashboard.
The users will receive it as a message on their Messenger app.
Freshchat offers a full-fledged capability for your business to engage with customers without having to put additional stress on your existing team. It offers a host of advanced features such as Intellij Assign to evenly distribute chat conversations based on an agent’s workload/expertise. You also have Smart Plugs to exchange data from third-party apps and email notifications to recover lapsed customers.
Conclusion
Facebook Messenger can have an incredible impact on your growth trajectory, but it can’t be the lone wolf that will solve all your problems. You will need a pack of wolves to help you sled smoothly through the growth challenges your business faces every day, and Freshchat gives you that horsepower by bringing all your messaging needs to one place. Schedule a personalized demo with Freshchat to learn how you can leverage Facebook Messenger to your business’ advantage.
