How to Rank on ChatGPT: Proven Tips and Tricks
As a business owner, understanding how to reach your customers is a problem you continually face. Now, there’s another marketing channel to consider, and it’s ChatGPT. Which then begs the question of ‘How to rank on ChatGPT’. Luckily, ranking on ChatGPT isn’t worlds different from ranking on Google and Bing (especially). So, if you’re not ranking online already, that’s the first place to start. Google essentially invented search, and ChatGPT is redefining it as we know it. While ChatGPT hasn’t made enough dent to say search has changed completely or that ‘SEO is dead,’ it’s safe to say the way people search on the internet has been changed for the most significant part since Sergey and Larry Page founded Google in 1998. In this article, we’re going to explain why it’s important to rank on ChatGPT and, more importantly, how to rank on ChatGPT. Importance of Ranking on ChatGPT As AI continues to become a central part of how we search and find answers, ranking on platforms like ChatGPT presents a unique and powerful opportunity for businesses. Here’s why it’s crucial for your business to optimize for ChatGPT visibility: How to Rank on ChatGPT Here are some actionable ways to optimize your content and get it featured in AI-driven responses: Create Comprehensive, Authoritative Content and Rank The most important step to ranking on ChatGPT is to rank first on conventional search engines. While it is not explicitly known that ChatGPT draws data from Google, there is enough information to suggest that it obtains its data from Bing. So, if you’re optimising your website to rank, ensure you do not neglect Bing as this has a chance of proving more fruitful. Additionally, ChatGPT seeks content that not only answers the question but also offers depth, context, and reliable sources. Therefore, focus on writing detailed, well-researched articles that showcase your expertise and authority in your niche. For instance, if you’re writing about SEO strategies, ensure that your article covers a variety of strategies, includes case studies, links to studies or reports, and addresses potential challenges and solutions. Include answers to follow-up questions that users might naturally have, and structure the content in a way that’s easy for both AI and readers to navigate. Optimize for Conversational Queries One of the defining features of ChatGPT is its conversational nature. Unlike traditional search engines that rank pages based on keywords and backlinks, ChatGPT’s responses are shaped by how well the content answers conversational queries. As AI evolves, it becomes increasingly adept at understanding and responding to the natural language used by people when they ask questions. To optimize your content for ChatGPT, consider how people naturally ask questions. For example, instead of focusing solely on keyword variations like “SEO best practices” or “SEO strategies,” consider long-tail conversational queries such as “What are the most important SEO trends?” or “How can I optimize my website for SEO?” When writing your content, aim to answer these types of questions directly and in a conversational tone. Use headings and subheadings that reflect the way people naturally phrase their queries. By anticipating the kinds of questions your audience will ask and structuring your content accordingly, you make it easier for ChatGPT to find your answers. Use Natural Language and Answer Specific Questions ChatGPT thrives on natural language processing, so using clear, straightforward language is essential for ranking on the platform. Avoid overly complex sentence structures, and write in a way that feels like a natural conversation. In addition, focus on answering specific questions. While general overviews have their place, accurately answering user intent is crucial when trying to rank on ChatGPT. If you can provide direct, concise, and clear answers to a user’s query, there’s a higher chance that ChatGPT will select your content as part of its response. Think about what people truly want to know when they search for a particular query, and make sure you provide the most relevant, well-explained answer possible. By aligning your content with user intent, you will enhance the relevance of your content and increase its likelihood of being cited by ChatGPT. Build Topical Authority with Consistency Consistency is an essential aspect of ranking on ChatGPT. Building topical authority involves producing a steady stream of content related to a specific niche or subject matter. This will help ChatGPT understand that your site is a trusted source of information on a given topic, increasing the likelihood that it will refer to your content in its answers. For example, if you specialize in content marketing, publish articles regularly about various aspects of content marketing; SEO, social media, email marketing, and analytics. Over time, ChatGPT will recognize your website as an authoritative source on the subject and be more likely to incorporate your content into its responses. Spread Your Message Across Trusted Sites ChatGPT learns from a variety of sources, including news articles, press releases, blogs, documentation, and trusted third-party websites. To “train” it to recommend your brand or content, make sure your unique value, expertise, or product, is seeded across indexable, reputable platforms. These include Wikipedia, high-authority blogs, industry directories, academic sites, and media publications. The more places your narrative appears in credible formats, the more signals you send to LLMs that your brand is trustworthy and relevant. Build Authority Through Strategic Mentions Authority matters in AI ranking. If your brand is mentioned, cited, or linked by highly trusted domains, especially those with government (.gov), educational (.edu), or established media presence, it increases your weight in the training data and ranking algorithms of LLMs (Large Language Models). Guest posting, digital PR, strategic partnerships, and thought leadership contributions to reputable platforms can help you earn this authority. LLMs prioritize accuracy and source credibility, so they are more likely to recommend content backed by strong, verifiable entities. Stay Consistent Building a presence in AI models is an ongoing process. Think of it like modern PR: consistent messaging, proactive engagement, strategic placement, and reputation management across all media touchpoints. Keep feeding the ecosystem with accurate,
Top 15 Web Design Company in Chicago
If you’re running a business in Chicago, you already know how important your online presence is. Whether you’re a service provider, retailer, or creative brand, your website is often the first impression potential customers get. But let’s be real, just having a website isn’t enough anymore. If it looks outdated, loads slowly, or isn’t mobile-friendly, people bounce. That’s why partnering with a top web design company in Chicago can be a game-changer for your business. The right web design agency doesn’t just build you a pretty site; they create a strategic, high-performing website that turns visitors into paying customers. These companies understand how to make your website both beautiful and effective. To help you find the perfect fit, we’ve rounded up 15 of the top web design companies in Chicago known for helping businesses stand out online and grow with confidence. The Top Web Design Company in Chicago Include: #1. Socialander Socialander is a top web design company in Chicago known for creating stunning, high-performing websites that don’t just look great but drive real results. With a team of designers, developers, and strategists focused on user experience and business goals, we help brands turn their online presence into a lead-generating machine. Whether you’re a startup, local business, or established brand, we build custom, mobile-responsive websites that are optimized for SEO and conversions. From wireframes to launch, we work closely with clients to deliver websites that are sleek, fast, and easy to navigate. If you’re looking for a team that understands both the creative and technical side of web design, we are a solid partner. Book a Consultation #2. Flamingo Agency Flamingo Agency is a web design company in Chicago, offering affordable WordPress websites tailored for small businesses, startups, and nonprofits. They specialize in blending custom design with on-page SEO to ensure high-performing, conversion-focused sites. With transparent pricing and direct access to your SEO consultant, Flamingo Agency prioritizes personalized service and measurable results. #3. UPQODE UPQODE is a top web design company in Chicago, known for its award-winning work in both web development and SEO for businesses across the U.S. and Europe. With a team of skilled designers, developers, and marketers, they build visually striking, high-performing websites tailored to client goals. #4. Synergy Labs Synergy Labs is a web design company in Chicago, specializing in custom app and website development that enhances your digital presence. Their approach blends the flexibility of freelancers with the efficiency of large firms, offering fixed cost pricing and a dedicated team focused on your project. With a portfolio including high-profile clients, Synergy Labs ensures that every project is a collaborative effort, giving you full ownership of the final product. #5. Calibrate Calibrate is a top web design company in Chicago known for crafting cost-effective and scalable websites, apps, and enterprise solutions. With decades of experience as both developers and entrepreneurs, they blend strategic insight with technical expertise to help businesses boost revenue and efficiency. Book a Consultation #6. Comrade Digital Marketing Agency Comrade is a top web design company in Chicago offering a bold 90-day money-back guarantee if their services don’t meet your expectations. Their all-in-one team of strategists, designers, developers, and marketers delivers industry-specific web design and digital marketing that fuels real business growth. #7. UPQODE UPQODE is a top web design company in Chicago known for creating elegant, high-performing websites tailored to businesses of all sizes. Their award-winning team of developers, designers, and marketers brings global expertise with a personal, transparent approach that clients love. #8. VALMAX VALMAX is a top web design company in Chicago, helping brands transform their digital presence through results-driven branding, web design, and development. They specialize in crafting visually appealing websites and MVPs that not only look great but also drive conversions across industries like SaaS, Fintech, and Real Estate. #9. PopArt Studio PopArt Studio is a top web design company in Chicago known for building interactive, visually rich websites that tell powerful brand stories. They blend pixel-perfect design with custom CMS development (WordPress, Laravel, .NET) to deliver seamless, responsive sites tailored to client goals. #10. Simpalm Simpalm is a web design company in Chicago delivering full-scale mobile and web solutions for startups, enterprises, and nonprofits. With deep expertise in UI/UX design, SaaS platforms, and technologies like React, NodeJS, and AWS, Simpalm builds robust, scalable apps tailored to your business goals. Their impressive client roster proves their ability to blend design, development, and innovation into impactful digital products. Book a Consultation #11. Straight North Straight North is a top web design company in Chicago known for its data-driven strategies and over two decades of digital marketing excellence. Their team of 100+ experts crafts lead-generating websites by blending UX design, SEO, and CRO into high-performance platforms. #12. RivalMind RivalMind is a top web design company in Chicago specializing in strategic, lead-focused websites that turn visitors into loyal customers. With deep expertise in SEO, Google Ads, and content strategy, they help brands unlock long-term growth through data-driven digital marketing. Their results-driven team combines creativity with analytics to craft powerful, Google-ready websites and campaigns that make a measurable impact. #13. Solid Digital Solid Digital is a top web design company in Chicago, helping B2B marketing teams in industries like SaaS, healthcare, and professional services build high-impact websites that align with their brand and drive long-term value. Known for their creative craftsmanship and dependable service, they specialize in UX/UI, digital growth consulting, and full-scale web development. #14. Alpha Efficiency Alpha Efficiency is a top web design company in Chicago that specializes in building custom, high-performance websites that not only stand out visually but also drive measurable traffic and conversions. Their team integrates design, development, and SEO to ensure seamless user experiences and effective search engine strategies that boost visibility and rankings. #15. 1o8 1o8 is a web design company in Chicago that specializes in helping brands enhance their digital presence through well-crafted messaging, data-driven strategies, and creative digital solutions. Their team of visual artists, data analysts, and marketing experts works together to
10 Best Online Payment Gateways In Nigeria
Payment in Nigeria has taken a different turn from a decade ago. If you’re a business owner looking for the best payment processor in Nigeria, look no further than this article. Today, conducting cashless transactions in Nigeria is simpler because of the presence of online payment gateways. With these gateways, your customers can make payments between different online stores, without the hassle of going to the bank.. With many online payment gateways in Nigeria, you need to choose a gateway that will ensure seamless transactions. You’ll have to make this choice yourself, as you’ll see some of the best gateway payment systems in the country and how they function. What Are Online Payment Gateways? A payment gateway is a standard system that makes it possible for individuals to process payments using debit/credit cards. It follows a standard procedure as it encrypts confidential data and makes the needed transfer between a vendor, bank, and customer. This gateway functions as a payment portal and the bank as a payment processor. Hence, the payment gateway creates communion between the three participants of the payment process. This way, it ensures every transaction runs safely by applying various anti-fraud tools and acting under all stipulated compliances. When you consider it technically, all payment gateways sit a layer above the payment processor. It draws its data from the user and redirects the payment to the processor in an understandable format depending on the chosen payment format. How To Choose a Payment Gateway Every online payment gateway has certain specifics or areas wherein they perform better than others. With this in mind, your choice of a system must synchronize with your goals. So, before you choose any gateway, consider these specifics that include: #1. Price Structure Because of the inclusion of diverse financial organizations, processing payments is not a straightforward process. Like any service, a payment gateway demands a fee for using third-party tools to process and authorize every form of transaction. Every party to this process pays certain processing charges fees. The cost of charge always depends on the type of product/service and the location as well. Each payment solution has its terms and conditions. After setting up an account, do well to read up their pricing to get a grapple of their offerings. #2. Identify Merchant Account Options A merchant account is simply an agreement between a merchant and an acquiring bank, by which a merchant gives the bank permission to process their transactions. Furthermore, a merchant duly abides by the operational regulations of all card processing established by credit card companies. You can open a merchant account through a bank or payment gateway providers. They usually offer merchant accounts as a part of their overall service with payment processors an added tool. If you already have a merchant account, consider what that provider offers. Otherwise, it’s better to work with a provider that offers a merchant account from the start. #3. Ensure Vendor Adopts Multiple Currencies and Payment Processes According to Statista, the majority of shoppers use credit cards compared to e-payment platforms and debit cards. Despite these numbers, mobile payments generate more revenue to business each year, globally gaining about $930 billion. In eCommerce, you conduct mobile transactions using e-wallets. Applications such as Apple Pay, PayPal, and Google Pay store your credit card information or store your money on their own. So, make sure your payment gateway supports all the necessary payment methods that are popular in your specific industry, region, or country. #4. Product Type is Permissible Products are divided into digital and physical products. Many payment solution providers offer their services both for physical and digital products. However, it’s not rare for only one type of product to be available in a system. Hence, before completing your subscription, make sure your product is permissible. Best Online Payment Gateways In Nigeria For E-Commerce Transactions Following all conversations regarding online payment gateways and the indicators you must track before you choose a gateway, you now need to learn some of the best payment gateways in Nigeria. They include: #1. Flutterwave Flutterwave is an African-based Fintech company bundled with the responsibility of providing payment infrastructure for global merchants and payment service providers across the continent. With an efficient system, they rank as one of the top online payment gateways in Nigeria and Africa. In 2021, Flutterwave achieved unicorn status when it reached a valuation of $1Billion. Flutterwave has a global reach, accepting over 30 currencies. 1.4% per transaction for ACH (Automated Clearing House) NQR (Nigerian Quick Response) Transaction Fees Instead of a percentage, fixed fees apply depending on the transaction amount: Below ₦250 → ₦0.50K Between ₦250 and ₦999.99 → ₦1 per transaction Between ₦1,000 and ₦4,999.99 → ₦5 per transaction For international transactions, a fee of 4.8% is charged. #2. Dusupay DusuPay provides a very secure, efficient, simple, and fast infrastructure to process payments for businesses globally in Africa. Because of their credibility, multi-million dollar companies trust them to process all their payments in Africa. They have an API that’s easy to use, as you can set it up in minutes. With comprehensive payment solutions for Africa, expanding their boundaries and collecting payments from different paths of the world is part of their core function. Dusupay charges 4.9% for all Visa and MasterCard card collections and a 3.9% collection on all verve cards and instant bank wires. They have two plans which include the standard and enterprise plan. #3. Paystack Paystack is one of the fastest and simplest ways to accept online payments in Nigeria. This platform automatically routes payments through the most optimal channels, boasting the highest transaction success rates in the market. Launched in 2015, Paystack has revolutionised payment in Nigeria. They were acquired by Stripe in 2020 and have since become one of the most trusted payment processors across Africa, with operations in Côte d’Ivoire, Egypt, Ghana, Kenya, Nigeria, Rwanda, and South Africa. Paystack’s combination of automated and manual fraud systems protects its users from fraudulent transactions and associated
Top 10 Logistics Companies In Nigeria 2025
The logistics industry is one of the most vital sectors in Nigeria’s economy, ensuring businesses and individuals get their goods delivered efficiently. However, running a logistics business is no easy task. With numerous challenges such as poor road networks, fluctuating fuel prices, and increasing customer expectations, only the best logistics companies in Nigeria have been able to stand out and build a solid reputation. But how do you identify the best logistics companies in Nigeria? Which companies offer the fastest, most reliable, and cost-effective delivery services? Whether you need same-day delivery, international shipping, or e-commerce fulfillment, finding the right logistics partner can make all the difference in your business success. In this article, we have compiled a list of the top logistics companies in Nigeria, highlighting their services, strengths, and why they are industry leaders. If you’re looking for a trusted logistics company to handle your deliveries, this guide will help you make an informed choice. What Are Logistic Companies? Logistics companies are businesses that specialize in transporting, storing, and delivering goods from one location to another. They play a crucial role in supply chain management by ensuring the smooth movement of products for businesses and individuals. Key Services of Logistics Companies: Why Are Logistics Companies Important? Logistics companies help businesses operate efficiently by reducing delivery times, cutting costs, and improving customer satisfaction. They are essential for retail, manufacturing, e-commerce, healthcare, and other industries that rely on fast and reliable transportation of goods. From local deliveries to global supply chain management, logistics companies ensure that goods move safely and efficiently to their final destination. Top Logistics Companies In Nigeria #1. GEx Logistics GEx Logistics is a company with a service that delivers packages especially for e-retailers and online platforms. They have built a strong reputation for providing first Class, cost-efficient logistics solutions to all their clients. They tailor all their services to meet all their clients’ needs and satisfaction. And they attribute all this to their technological system. All their customers and merchants use their website, mobile apps, and APIs to better their services. GEx Logistics fully operates a network of delivery champions, serving thousands of users and businesses with the goal to become the top on-demand hyper-local fulfillment service company in Nigeria. Using the shipping rate calculator, you can get a quote on the good you want to ship; making it easier for you to budget accurately for it. You can track your goods using a tracking number and you can use either payment on delivery or credit/debit card payment. #2. MDS Logistics MDS Logistics fosters client relationships by inquiring and building serious knowledge of the customer’s approach to business and how they seek to achieve some of the set goals. They strongly believe in hitting everything with a single strike. Every day, they link manufacturers with many customers in over 400 cities and villages connected by our network of over 46 distribution centers and over 200 vehicles across Nigeria. Their team of professionals ensures the smooth transmission of these products to their unique destination. With 46 distribution centers, 265 vehicles, 90 clients, and a team strength of 561 members, you can trust MDS Logistics to do the job for you. #3. Tegaxpress General Logistics Company TEGA XPRESS is a world-class dispatch company that spurs diverse levels of creativity and improves all round productivity. They provide one of the fastest systems in the logistics business. They utilize a unique set of support solutions and business ecosystem that makes their work efficient. The team is a complete breed of highly skilled and dedicated people committed to ensuring they constantly exceed every client’s expectations. They completely constructed their work plans to meet the vital solutions for all individuals and companies. Hence, if you’re a very busy professional or individual seeking a dispatch company, you can end your search currently. TEGA XPRESS will help you manage all the movement between the point of origin and the point of consumption to meet your requirements. #4. Redoxcorp Redoxcorp Shipping & Logistics Limited is a world-class provider of innovative logistics and supply-chain service and solutions. For many years, they have steadily provided value to their clients by delivering safely and on time as well. This company offers you the option of sending your products across all the states in Nigeria and also some countries in the world. They make use of sea freight, air freight, and vehicles in the disposition of their duties. Of course, their robust team performs excellently. #5. TSL TSL Logistics remains one of the best logistics companies in Nigeria. For a long time, they have built a concrete reputation for efficiency in the safe transportation of goods and products from a location to its target location across Nigeria, covering over 2.5million kilometers on a monthly basis. The company has created a working supply chain and logistics platform for the supply and distribution of goods and services from one location to another. They remain true to their desire to provide supply chain and logistics solutions to corporate industries and governmental establishments across the African continent. TSL currently functionally works out of five(5) locations in Nigeria’s Western and Eastern regions granting efficient logistics services to clients in the oil and gas, mining and construction, FMCG, and agricultural sectors. And they have plans to expand their coverage base. #6. LXGlobal LXGlobal is a Logistics and Supply Chain Management Company with functional operations in Nigeria. The company offers specialised logistics services some of which are Procurement, Air & Ocean Forwarding, Customs Brokerage, Import & Export Handling, Transportation and Warehousing. LXGlobal remains keen on providing professional, time-definite, and customized services structured to fully attend to the unique needs of all their clients. This way, all their clients can rest assured that their needs are completely met, allowing them to concentrate on their core business activities. A team of unique professionals manages this company with a strong and mixed knowledge of industry and service delivery experience spanning several years. The excellent mastery of their service delivery
Top Ten Oil and Gas Companies in Nigeria
The discovery of oil in the Niger Delta region during the 1950s propelled Nigeria, then considered a developing nation, onto the global stage. This valuable resource, often referred to as “black gold,” sparked what is historically known as the “Oil Boom.” By the late 1960s, Nigeria experienced a dramatic surge in oil production and revenue, fueled by rising global demand and prices. This transformation contributed to the country’s economic development and growth. In this article, we will delve into the top ten oil and gas companies in Nigeria. These industry leaders not only drive technological advancements but also play a crucial role in the overall economic progress of the nation. Top Oil and Gas Companies in Nigeria. The Nigerian National Petroleum Corporation (NNPC) is the state oil corporation responsible for the exploration, production, and marketing of oil and gas resources in Nigeria. As the largest oil producer in the country, NNPC plays a critical role in the economy. The corporation engages in various activities, including crude oil production, refining, and distribution of petroleum products. Office Location: Ikeja, Lagos Team Size: 100 – 600 Employees Year founded: 1977 ExxonMobil, one of the largest publicly traded oil and gas companies in Nigeria, has been operating in the country since the 1900s. The company is involved in various aspects of the oil and gas industry, including exploration, production, and refining. In Nigeria, ExxonMobil focuses on offshore oil production, providing a range of products such as crude oil, natural gas, and petrochemical derivatives. Office Location: Lagos, Nigeria Year founded: 1900s Team Size: 5000 Employees Shell has been operating in Nigeria since 1937 and is one of the largest oil and gas producers in the country. The company is engaged in various sectors of the oil and gas industry, including exploration, production, refining, and distribution. Shell offers a wide range of products, including crude oil, natural gas, and petrochemicals, and is committed to sustainable development and community engagement. Office Location: Lagos, Nigeria. Year founded: 1937 Team Size: 1000 – 5000 employees 4. Chevron Corporation Chevron has a significant presence in Nigeria, having established operations in the country in 1913. As one of the leading integrated energy companies globally, Chevron engages in all aspects of the oil and gas industry, including exploration, production, and refining. In Nigeria, Chevron produces crude oil, natural gas, and various refined petroleum products, while also emphasizing sustainable practices and community development. Office Location: Lagos, Nigeria Year founded: 1913 Team Size: 200 – 1000 employees 5. Total Energies TotalEnergies, has been a prominent player in Nigeria’s oil and gas sector for decades. The company is involved in exploration, production, and refining, with a focus on both conventional and renewable energy sources. TotalEnergies provides a variety of petroleum products, including crude oil, natural gas, and fuels, while prioritizing sustainability and environmental responsibility in its operations. Office Location: Lagos Year founded: 1924 Team Size: 1000- 5000 employees 6. Ardova Plc Starting as AP Oil and Gas, Ardova PLC has evolved into a key player in Nigeria’s energy sector. The company is involved in the marketing and distribution of petroleum products, including fuel, lubricants, and gas. Ardova also invests in renewable energy solutions, making strides toward sustainable energy. Their extensive service stations and distribution networks ensure accessibility across Nigeria. Office Location: Lagos, Nigeria Year founded: 1965 Team Size: 7000 Employees 7. Midwestern Oil and Gas Company Established in 1994, Midwestern Oil and Gas is an independent oil exploration and production company focused on Nigeria’s onshore fields. The company is known for its participation in the OML 34 license, which has significant oil reserves. Midwestern offers services in oil exploration, production, and development, and is dedicated to sustainable operations and community involvement. Office Location: Lagos, Nigeria Year founded: 1994 Team Size: 1000 employees 8. Oando Oando operates across the entire oil and gas value chain, including exploration, production, refining, and distribution. Key products offered by Oando include crude oil, natural gas, gasoline, diesel, and lubricants. With a commitment to sustainable energy practices, Oando also focuses on renewable energy initiatives and strives to support economic development in the regions where it operates. Year founded: 1965 Office Location: Lagos, Nigeria Team Size: 1000 employees 9. Lekoil Petroleum Lekoil is an independent oil and gas exploration and production company with a focus on Nigeria. The company is primarily engaged in the exploration and development of oil and gas resources in Nigeria and the surrounding region. Lekoil aims to optimize production through innovative technologies and strategic partnerships, offering services that include oil exploration, production, and development of oil fields. Office Location: Lagos, Nigeria Year founded: 2010 Team Size: 100 – 500 employees 10. Addax Petroleum Addax Petroleum was established in the 1990s, as a subsidiary of the Sinopec Group, focused on oil and gas exploration and production. The company operates primarily in Nigeria and is known for its expertise in deep-water and onshore oil fields. Addax offers a range of services, including oil exploration, production, and project development, with a commitment to sustainable practices and community engagement. Office Location: Lagos, Nigeria Year founded: 1994 Team Size: 501 – 1500 employees In conclusion, Nigeria’s oil and gas sector stands as a cornerstone of the country’s economy, powered by the expertise and contributions of its leading companies. Each of the top ten companies discussed, from the state-owned Nigerian National Petroleum Corporation (NNPC) to prominent multinationals like ExxonMobil, Shell, and Chevron, as well as indigenous companies such as Oando and Midwestern Oil & Gas, play an essential role in driving the industry forward. Together, these organizations contribute to the discovery, extraction, and refining of petroleum resources, a critical source of revenue and economic stability for Nigeria. The diversity in scale and specialization of these companies—from multinational giants to independent players—demonstrates the sector’s adaptability and resilience. While some companies, such as Shell and Chevron, focus on offshore drilling and massive production capabilities, others, like Ardova and Midwestern Oil & Gas, concentrate on distribution, local markets, and sustainable practices. The involvement
Top Ten Microfinance Banks in Nigeria
Microfinance banks play an important role in Nigeria’s financial landscape by providing essential banking services to underserved populations and small businesses. They offer a range of financial products tailored to meet the needs of individuals and entrepreneurs who may not have access to traditional banking or want a more inclusive service for their financial needs. In this article, we will explore the top ten microfinance banks in Nigeria. These institutions not only foster financial inclusion but also contribute to the overall economic growth of the nation. Top Fintech Companies in Nigeria. 1. Kuda Microfinance Bank Termed “The Money app for Africans” KUDA is a digital-first microfinance bank that emphasizes convenience and accessibility. Its Founders, Babs Ogundeyi and Musty Mustafa sought to eliminate the frustration people had with excessive charges on their transactions with their traditional banks and as a result, KUDA was born. Kuda distinguishes itself with zero maintenance fees and no hidden charges, making banking affordable for everyone. Office Location: Ikeja, Lagos Team Size: 100 – 600 Employees Year founded: 2019 Key Services: Savings accounts, loans, budgeting tools. Source Microfinance Bank Source Microfinance Bank is dedicated to empowering small business owners and low-income earners through tailored financial products. The team led by Akainimoh Ojo seeks to create a financial service that attends to its clients every need. Their personalized approach ensures that their clients receive customized solutions that fit their unique financial situations. Office Location: Lagos, Nigeria Year founded: 2014 Team Size: 51 – 200 Employees Key Services: Savings accounts, Financial advisory services, and microloans. Baobab Microfinance Bank As the microfinance bank in Nigeria, Baobab Microfinance has set itself as a trusted partner for businesses and individuals, it focuses on promoting financial inclusion by offering a wide range of financial services to small businesses and individuals. Baobab is known for its flexible repayment plans and commitment to supporting entrepreneurs in their growth journeys. Office Location: Lagos, Nigeria. Year founded: 2012 Team Size: 1000 – 5000 employees Key Services: Microloans, Savings products, and Business advisory services. AB Microfinance Bank AB Microfinance Bank aims to provide financial services that promote entrepreneurship and self-employment. Their focus on financial literacy and capacity building sets them apart, helping clients make informed financial decisions. Office Location: Lagos, Nigeria Year founded: 2009 Team Size: 200 – 1000 employees Key Services: Microloans, Savings accounts, Business Development Training Programs. Sparkle Microfinance Bank Established in 2020, Sparkle Microfinance Bank is a financial institution with its eyes set on revolutionizing the Microfinance space with a technological approach. One unique feature that sets Sparkle Microfinance Bank apart is its seamless app experience and commitment to digital banking. Office Location: Lagos Year founded: 2020 Team Size: 11- 50 employees Key Services: Savings accounts, Personal loans, and Expense tracking tools. LAPO Microfinance Bank LAPO Microfinance Bank is one of Nigeria’s Largest microfinance institutions, with over 15 branches and 7000 employees focusing on uplifting low-income individuals and communities. They are well-regarded for its community-focused approach and extensive outreach programs that educate clients on financial management. Office Location: Ikeja, Nigeria Year founded: 2002 Team Size: 7000 Employees Key Services: Microloans, Savings accounts, and Social empowerment programs. Assets Microfinance Bank Assets Microfinance Bank aims to provide innovative financial solutions for individuals and small businesses. Assets is known for its quick loan processing times, ensuring clients receive timely access to funds when they need them most. Office Location: Lagos, Nigeria Year founded: 2002 Team Size: 201 – 500 employees Key Services: Personal loans, Business loans, and Savings products. FINA TRUST Microfinance Bank FINA Microfinance Bank focuses on delivering accessible financial services to the unbanked and underbanked populations. FINA’s dedication to financial inclusion is evident in its outreach initiatives that target rural communities. FINA Trust’s mission is to raise the bar in microfinance banking by helping people and entrepreneurs improve their finances through great service and innovative products delivered by a skilled team. Year founded: 2017 Office Location: Lagos, Nigeria Team Size: 51-100 employees Key Services: Microloans, Savings, and Insurance and Investment Products. VFD Microfinance Bank VFD Microfinance Bank blends traditional banking with innovative digital solutions to serve its customers effectively. VFD’s robust technology platform ensures a seamless banking experience and attractive interest rates on savings. Office Location: Lagos, Nigeria Year founded: 2018 Team Size: 50 – 100 employees Key Services: Payment Processing, Payment Solutions, Invoicing. RenMoney Microfinance Bank RenMoney is committed to providing quick and accessible financial solutions to individuals and small businesses. As a leading Microfinance bank in Nigeria, RenMoney stands out with its rapid loan approval process and transparent terms, making borrowing straightforward and hassle-free. Office Location: Lagos, Nigeria Year founded: 2012 Team Size: 501 – 1500 employees Key Services: Personal Loans, Business Loans, Savings and Investment Opportunities. FAQs About Microfinance Banks in Nigeria How do I Find a Microfinance Bank in Nigeria? There are several steps you can follow to ensure you find the right microfinance bank for your needs. Step 1: Define Your Goals and Needs Clearly define your goals and requirements. Decide what part of your finances are most in need of help and look for microfinance that fit that role. Step 2: Initiate Your Search Begin your search by going through the list we prepared. Explore Company websites, pay attention to conversations centered around Finance, and read through the websites of interesting companies. Step 3: Assess Their Online Presence Pay rapt attention to the quality of their online presence and reputation. Look for a clear information structure, easy navigation, and relevant services. Check their presence on social networks like LinkedIn and Facebook for more insights and reviews. Step 4: Get in Touch Download the apps of the shortlisted banks or contact them via email, highlighting your interests, and carefully read through the terms and conditions involved in using them. services
Top Ten Fintech Companies in Nigeria
The rise of technology-driven solutions has transformed how individuals and businesses manage their finances, paving the way for a diverse range of startups to flourish. Nigerian fintech companies are changing the financial landscape from seamless payment processing to automated savings and investment platforms. In this article, we’ll explore the top ten fintech companies in Nigeria, what they offer, and their impact on the market. Whether you’re an entrepreneur, investor, or simply curious about the fintech space, these companies represent the future of finance in Nigeria. Top Fintech Companies in Nigeria. 1. PiggyVest Description: Originally launched as Piggybank.ng as a savings-only platform, PiggyVest was designed to help Nigerians save and invest their money more effectively. Its automated savings feature allows users to set savings goals and automatically transfer funds from their accounts. PiggyVest offers savings, investments in various asset classes, and a financial education platform, making it easier for users to grow their wealth. Office Location: Lagos, Nigeria Year founded: 2016 Team Size: 50 -100 employees Key Services: Savings, investments in various asset classes, financial education. 2. Kuda Description: Kuda was founded to provide a digital banking solution tailored to the needs of Nigerians, especially the youth. It operates as a fully digital bank with no physical branches, offering a seamless banking experience through its app. As a top Fintech company in Nigeria, Kuda offers free bank accounts, minimal, almost negligible transaction fees, savings tools, budgeting features, and instant transfers, promoting a cashless society. It is also famous for its efficient customer service. Office Location: Lagos, Nigeria. Year founded: 2019 Team Size: 100 -500 employees Key Services: Savings, Budgeting, Payment platform 3. Cowrywise Description: Cowrywise was created to simplify investment for everyday Nigerians, empowering them to build wealth through pooled investments. The platform allows users to invest in mutual funds without requiring significant capital, democratizing access to investment opportunities.: Cowrywise provides investment options, personal finance management tools, and educational resources to help users understand investing. Office Location: Lagos, Nigeria Year founded: 2017 Team Size: 51 – 200 employees Key Services: Investment, Finance Management, Financial Education 4. Moniepoint Description: Moniepoint is a product of TeamApt, which aims to improve access to financial services for businesses and individuals in Nigeria. Its focus on providing a comprehensive suite of services for merchants sets it apart in the fintech space and has revolutionized the way entrepreneurs and small businesses receive and send payments. Moniepoint offers payment processing, banking services for merchants, and tools for managing sales and inventory, making it ideal for small businesses. Office Location: Lagos Year founded: 2021 Team Size: 51- 100 employees Key Services: Payment Processing, Inventory Management, Banking. 5. Opay Description: Launched by Opera Software, OPay started as a payment platform to provide financial services to the unbanked population in Nigeria. OPay integrates multiple services, including payments, food delivery, and transportation, creating a super app for everyday needs. The platform offers payment processing, mobile money transfers, and a range of merchant services, making transactions seamless for users. Office Location: Ikeja, Nigeria Year founded: 2013 Team Size: 10 -50 Employees Key Services: Loans, Savings, Point of Sale Services. 6. Remita Description: Developed by SystemSpecs, Remita started as a payment platform for government agencies and has expanded to serve businesses and individuals. Its ability to facilitate payments across multiple channels and work with various financial institutions sets it apart. Remita provides payment processing, payroll management, and invoicing solutions, making it a comprehensive tool for businesses and government bodies. Office Location: Lagos, Nigeria Year founded: 2005 Team Size: 11 – 50 employees Key Services: Payment Processing, Payroll Management 7. Paystack Description: Founded by Shola Akinlade and Ezra Olubi, Paystack was born from a desire to simplify online payments in Nigeria. Its user-friendly interface and robust API enable businesses to integrate payment processing seamlessly. It offers online payment solutions, fraud protection, and analytics tools, helping businesses manage their transactions effectively. Year founded: 2015 Office Location: Lagos, Nigeria Team Size: 11-200 employees Key Services: Fraud Protection, Analytics, Payment Processing 8. Flutterwave Description: Flutterwave was co-founded by Iyinoluwa Aboyeji, Olugbenga Agboola, and others, with the goal of simplifying cross-border payments in Africa. The company was born out of a desire to create a seamless payment infrastructure for businesses across the continent. Flutterwave’s platform allows businesses to accept payments in multiple currencies from customers around the world, making it a powerful tool for e-commerce. Office Location: Ikoyi, Lagos, Nigeria Year founded: 2008 Team Size: 50 – 100 employees Key Services: Payment Processing, Payment Solutions, Invoicing. 9. Carbon Description: Carbon started as a digital lending platform aimed at providing easy access to credit for Nigerians, especially the underserved population. Its quick loan approval process and credit scoring system based on alternative data make borrowing accessible and efficient. Carbon provides personal loans, payment solutions, and investment opportunities, enhancing financial inclusivity. Office Location: Lagos, Nigeria Year founded: 2012 Team Size: 6 – 50 employees Key Services: Personal Loans, Investment Opportunities. 10. myStash myStash emerged from a need for better personal finance management tools in Nigeria, particularly for younger generations. It provides users with personalized financial advice and tools tailored to their spending habits. myStash offers budgeting tools, savings plans, and insights into user spending patterns to encourage better financial decision-making. Office Location: Ikeja, Lagos Team Size: 6 -10 Employees Year founded: 2021 Key Services: Saving plans, Budgeting tool, Payment platform for both domestic and International brands, automated savings FAQs About Fintech Companies in Nigeria How do I Find a Good Fintech Company in Nigeria? When searching for a Fintech Company, there are several steps you can follow to ensure you find the right one for your needs. Step 1: Define Your Goals and Needs Clearly define your goals and requirements. Decide what part of your finances are most in need of help and look for fintech companies that fit that role. Step 2: Initiate Your Search Begin your search by going through the list we prepared. Explore Company websites, pay attention to conversations centered around Finance, and read through the
Top Ten Real Estate Companies in Nigeria
Land is a crucial asset in the real estate sector, playing a key role in economic development and wealth creation. Its value often increases over time, making it a significant factor in real estate transactions and investment strategies. In recent years, ambitious entrepreneurs have recognized that acquiring and developing land is a viable way to build multigenerational wealth. This recognition has led to the emergence of numerous real estate companies in Nigeria. With countless options available, finding the right real estate company is essential for success. To simplify the search for real estate options, we have compiled a list of the top ten real estate companies in Nigeria. Top Real Estate Companies in Nigeria. 1. DUTUM Description: With over 20 years of experience in construction, Dutum remains the topmost real estate company in Nigeria. Building real estate in rural and urban areas, including but not limited to acreage, small town, and country homes, recreational cabins, retirement property, and waterfront properties, they are known in Nigeria and Africa for a term called “Peace of mind Engineering” With a professional, trained, and dedicated team and a track record of successful developments, Dutum is the real estate company to trust for exceptional results. Office Location: Lagos, Abuja, Ibadan Year founded: 1994 Key Services: Real Estate, Facility Management, Engineering, Procurement, Construction, Building Construction Industries Served: Housing, Engineering, Real Estate, Procurement. Ready to start your Journey in Real Estate? Get in touch with our experts. 2. Jide Taiwo & Co Description: Recognized by the Estate Surveyors and Valuers Registration Board of Nigeria [ESVARBON] Jide Taiwo and Co is a professional real estate company in Nigeria. With their deep understanding of the real estate space in Nigeria, they work hard to drive their real estate solutions to their target audience with the use of cutting-edge technology.Office Location: Lagos, Nigeria Year founded: 2012 Team Size: 500 employees Key Services: Property Management, Facility Management, Project Development, Consultancy, Valuation. 3. Adron Homes and Properties Description: At Adron Homes and Properties, their main goal is to deliver on their promise to secure suitable housing for everyone across Nigeria. With over 12 years of Real Estate Innovation and Transformation and 9 estates in different parts of Nigeria, They are committed to expanding their client base and showcasing their affordable real estate listings. Office Location: Lagos, Nigeria. Year founded: 2012 Team Size: N/A Key Services: Property Management, Real Estate. 4. Sujimoto Construction Limited Description: When you think of luxury real estate, think of Sujimoto Construction Limited. As Nigeria’s premier luxury real estate company, Sujimoto sets the standard for opulence and sophistication through breathtaking architecture. With an unwavering commitment to excellence, elegance, and precision, we craft extraordinary living spaces that redefine the boundaries of luxury. Office Location: Lagos, Nigeria Year founded: 2014 Team Size: 11 – 50 employees Key Services: Shortlet services, Real Estate, Consultancy, 5. Penek Nigeria Limited Description: Pennek Nigeria Limited is a Real Estate company that deals with Real estate investment, development, and management. With excellence, integrity, and professionalism as their watchword, they plan to deliver affordable luxury homes to their clientele across Nigeria. Office Location: Lagos Year founded: 2010 Team Size: 100 – 500 employees Key Services: Property Management, Real Estate Investment, Project Development 6. Besitz Properties Description: Besitz Groups hope to partner with their clients to create lasting prosperity, and to provide financial security and success through real estate solutions. As a top real estate company in Nigeria, they customize the real estate journey for their clients by only providing listings that meet their needs, cutting out mindless hours spent visiting unsuitable listings, they also provide investment options for land seekers and homeowners Office Location: Abuja, Nigeria Year founded: 2012 Team Size: 10 -50 Employees Key Services: Real Estate, Land Development, Investment, 7. Land Republic Description: With offices in Nigeria & USA, Land Republic aims to revolutionize the Real Estate industry with the use of innovative solutions that help their clients achieve their dreams. They are also on a mission to make real estate acquisition a streamlined process by offering digitalized real estate investment. Their experience is not only limited to Nigerian real estate as they are currently managing portfolios that span countries. Office Location: Lagos, Nigeria Year founded: N/A Team Size: 11 – 50 employees Key Services: Land charting, Property Management, Real estate sale, Citizenship Investment 8. Abuja Property Development Company Description: Abuja Property Development Company was founded in 1994 as a subsidiary of what is now the Abuja Investment Company Limited, and with 30 years of experience, they are committed to providing top-quality real estate construction services to their clients, Year founded: 1994 Office Location: Abuja, Nigeria Team Size: 11-200 employees Key Services: Real Estate Construction, Facility Management, Consultancy, 9. Fine and Country Description: Founded in 2008, Fine and Country, an award-winning real estate company in Nigeria, they have redefined the term ‘Luxury Real Estate’ by providing listings with top-notch architecture and construction to their clientele Office Location: Ikoyi, Lagos, Nigeria Year founded: 2008 Team Size: 50 – 100 employees Key Services: Development, Consultancy, Real Estate Research, Branding, Project Administration 10. Cappa and D’Alberto Description: Established in 1932, Cappa and D’alberto are one of Nigeria’s oldest construction companies with a track record of delivering excellent construction and engineering services to their clients in various parts of Nigeria and outside its shores. With well-trained professionals and top-notch technology, equipment, and structured Health Safety and Environment Policies, they offer cost-friendly construction and engineering services to projects be it small or large. Office Location: Lagos, Nigeria Year founded: 1932 Team Size: 50 – 100 employees Key Services: Construction, Facility Management. FAQs About Real Estate Companies in Nigeria What are the 4 Types of Real Estate? The 4 types of real estate are Land, Residential, Commercial, and Industrial Real Estate. Land This simply refers to undeveloped land, land seekers and business owners usually prefer this type of real estate as it gives them the freedom and creativity to build what they desire. Commercial Another type is Commercial, Which is
20 Best Templates For eCommerce Website Design
There are many things to consider in eCommerce website design to ensure it solves your problem. Having a website for your business is the best way to maximize the digital space to grow your business. This is because a website would allow you to reach a wide range of people and grow your business especially if it’s designed well. There is a wide range of eCommerce website templates for WordPress or other cms like Magento, open cart, and Presta shop. In the course of this article, we will show you the best 20 templates for your eCommerce website to stand out. These templates are either integrated into the CMS you’re using or you can get it externally and link it to your website. Both free and paid plans are available, the one you choose depends on the features you want and your budget. What Are eCommerce Websites? An eCommerce website is an online platform where businesses and individuals buy and sell products or services over the internet. These websites facilitate digital transactions using various payment methods, such as credit cards, PayPal, cryptocurrency, and bank transfers. Types of eCommerce Websites Features of the Best Template for an ECommerce Website Design In choosing a template for your eCommerce website, you should consider the following features; #1. Responsiveness This is how well the template works while you use it. A good template should be easy to navigate and respond to a users’ behavior in one click. #2. Mobile friendly Can this template work well on mobile devices?. Technology has gone mobile and more people are accessing the internet with their mobile phones. If your website is not optimized for mobile, you would lose the digital battle. #3. Complexity A good eCommerce website should accommodate different types of product types and features. Any template you choose should accommodate any type of product thrown at it for it to be ranked as the best. #4. Diversity Similar to accommodate different types of products, good eCommerce templates should support different features too. Why should you use a template if it cannot solve the different problems you would like to solve with your website? #5. Support integration When you want to incorporate another software, a good template should accommodate that. A good eCommerce template should work well with other external tools. #6. Automation You should go for a template that allows your cart to update automatically. With this, you won’t have to keep updating your software manually. This should save you time and energy. #7. Customizability You should be able to tweak your eCommerce template to suit your styles and needs. A good template should be that flexible. #8. Customer Support This is often neglected but very important. How fast you get help when things go wrong would determine how well a template will serve you. Always go for a template with efficient customer support. 20 Best Templates for an ECommerce Website Design Seeing the factors to consider before choosing your website template, were recommend the following templates for you #1. Shella This is known to be multipurpose and diverse. Shella is a WordPress website that will offer you the following; Shella is also available on woo-commerce and Shopify #2. Gecko Gecko is known to be very responsive. Being responsive is easily the best thing to check out for your website and Gecko is the best choice for that. #3. Porto Porto has clean and modern designs with so many customizable options. With Porto, you also get; #4. Wookiee Wookiee is a very flexible WordPress theme that comes with a support video to teach you how to set it up. With wookiee there are; #5. Wanium Wanium is a multi-concept WordPress theme that allows you to do a lot of things at the same time. There are plenty of demos to choose from and it can adapt to so many product quick views. #6. Ella Ella is also known to be very responsive. Ella will give you the following; #7. Ione Ione is very minimalistic yet it comes with 12 specific demos, variation of layouts, Instagram integration, AJAX cart wishlist, flexslider, autocomplete search, grid, and list layout toggle, quick view pop up, and layered navigation. #8. Arredo Arredo is best for furniture stores. It contains the best features to design and set up your online furniture store. #9. Gioio This is best for modern fashion products. If your brand is about selling fashion items you should go for this as it will easily suit your products. It comes with the following; #10. Pearl Peal helps users find relevant products easily and quickly. It comes with the following; #11. Depot Depot is best for furniture and homeware. It is simple and it can accommodate other products too. It can combine imagery with content reserved for headlines or further text without losing its shape. It also shows movement when users scroll over the site. #12. Suprema Suprema is very versatile and customizable. There are a lot of demos to choose from which accommodates various products with different colors, size, and style. These 2 features stood out with suprema; #13. Market The market is a very responsive template for Magento sites. It is customizable, suitable for any store, and easily integrates with the different Magento extensions. In addition, it contains; #14. Journal Journal is for open cart platforms. It lets you build complex navigation easily among your pages. Journal can adapt to both simple and complex shops. With journal, you get; #15. Astra Astara is a WordPress theme that is customizable with many features. Features include; #16. Divi Divi is customizable and mobile-optimized for WordPress. #17. Unero People say this is the best template for Shopify. It’s available on themeforest and has a minimalist design that helps you focus squarely on your products. It also has the following in addition; #18. Jevelin This WordPress includes a demo website and pages templates to get started. It is also mobile-friendly. #19. Metro This is known to be a minimalist woo-commerce eCommerce
Ultimate Guide On How To Advertise On Youtube
Since video marketing is a digital marketing strategy, it is only right to learn about youtube and how to maximize the platform for effective marketing. YouTube is a search engine so you will need to optimize your content for the YouTube algorithm, just like you do for Google SEO. Let’s say you’ve created your YouTube channel and you’re ready to start advertising, the next thing is to optimize your profile YouTube marketing involves creating promotional videos, working with influencers, and advertising on the youtube platform. Getting Started with advertising on Youtube-Creating a Youtube Channel First step: Create a Google Account Second Step: Log in to Youtube and create your business channel using your Google Account Note: Make sure your youtube channel is created with your brand’s email account to avoid future complications. Also, using the official email account for your business will allow multiple people in your company to manage and update your youtube pages and you can even create multiple youtube channels with the account. Step 3: Optimize your profile This is where you: Step 4: Start creating and posting video contents The kind of content you create on youtube should come from a place of researching your audience. This is to be sure you’re creating the kind of things your audience likes to see. How to advertise on Youtube- Post the kind of videos your audience will love Take your time to learn the kind of thing they like watching on youtube Maximize the analytics to get valuable insights into your audience’s demographics and interests. Helps you check for mentions of your brand. You need it to know what people are saying about your brand. A competitor analysis involved checking the following: Do a check and balance. Don’t copy, just compare and find the gap. Learn from your findings. Check on the best kind of thumbnail that works, the best way to post videos, how to add links, Editing methods, text pop-ups, other effects, etc. This is by doing keyword research to find out what your audience is searching for. After creating a video, add these keywords at the right places while posting. This is to break your video into chapters, giving your viewers the choice of skimming through. While writing your description, go straight to the point and be sure to include the following: This is very important for views. Let it not be a screenshot from your video. Use your photo and your brand’s element. Youtube recommends your thumbnail to be in the 16:9 format with a minimum size of 1280×720 pixels You can schedule with Hootsuite. Consider timing, the same way you do for your social media. Make sure your channel and profile reflect your branding and maintain a consistent branding element throughout your videos. This will make your videos easy to be found. This is a commercial representing what your channel is all about. This is important to introduce what you’re about before you start creating content. How to advertise on Youtube – Best tips for Youtube advertising You don’t only use videos for advertising, you can use banners, text, images, etc. and you can make it skippable or unskippable. Youtube runs through the Google ads platform and being successful at it requires a strategy of its own. Before youtube ads: Types of YouTube ads Note that display ads can also be shown on YouTube. They are not videos, they’re just text and a thumbnail, and they show up across Google’s Display network. Best tips on how to advertise on youtube How to advertise on Youtube: Choose the best ad format for your goal There are many different ad formats available for Youtube advertising. From bumper ads to sponsored cards to display ads to skippable or non-skippable video ads. What’s your goal for advertising on YouTube? That should guide you in choosing the right format for you. If your goal is for Brand awareness, then Trueview in-stream ads will be more suitable so that people will see it better while they’re watching a video. And if it’s for getting leads to your website, display ads are the best. How to advertise on Youtube: Each ad format should have a different campaign. If you’re using multiple formats for your campaigns it’s best to have a different budget and strategy for each format so it will be easier to monitor and manage. Since each format performs differently, you should approach them differently. How to advertise on youtube: Target the right people Target people who are already interested in your product. Take advantage of the Youtube targeting algorithm for this. How to advertise on youtube: Don’t joke with retargeting Once someone shows interest in your product, target them. This is because they’ve already indicated an interest in your brand either by liking any of your videos, visiting your page, etc. They are your warm audience and they would be more likely to buy than people who haven’t engaged with your brand at all. How to advertise on Youtube: Put a strong call to action Also, make use of interactive content in your video. E.g call to action cards, auto-end screens, etc. The main goal for your ads is to convert and you can’t do this without a strong call to action. How to advertise on Youtube: Create quality content In creating your videos for YouTube ads, don’t forget that content is the ultimate. It determines if viewers will click your call to action or watch till the end. Invest in creating good content, you can hire the best digital marketing agency to do it for you. How to set up your Youtube ads It could be: Your campaign type could be search results, text, shopping, etc. Then select the video(since you want to advertise on Youtube) and select the type you want. Side note: Name a campaign in a way to easily locate and manage it. This is where you select your big strategy and budget. For Bid strategy, it could be for Conversions, Clicks, or