What is KPIs in marketing?
You won’t know how successful your business has become if you don’t measure your KPIs in marketing. Key Performance Indicators, often known as KPIs, are essentially the measurements that your company tracks to determine the overall relative efficiency of your company’s marketing and sales initiatives. You may get a better sense of how well your company is doing by following the correct KPIs. Your sales and marketing teams’ contributions to ROI are readily apparent when KPIs are linked to their respective performance measures. How to measure your KPIs in marketing You cant measure your marketing KPI if you haven’t set them. The first thing to do before starting a marketing campaign is to outline your key performance indicators and map out ways you can reach them. With that, you can easily measure your progress along the journey. You can use tools to track your KPIs or make someone in your team in charge of monitoring and tracking them. Examples of KPIs in marketing 1. Cost per lead, CPL Cost per lead, also known as CPL, is a metric that allows you to assess the efficiency with which your marketing initiatives generate new sales leads. It assigns a monetary value to each lead generated by your campaign and tracks the results. This is particularly useful for determining the success of online advertising solutions such as Google AdWords or social media advertisements. A campaign is effective when you get a big number of viable leads at a low cost per lead (CPL). 2. Marketing qualified leads, MQLs To put it simply, a marketing qualified lead is a lead that is ready to be contacted by your sales team. if you’ve already defined what a qualified lead looks like for your firm, you can easily trace the stages that lead to a contact’s preparedness for sales and extract the most productive spots in the marketing and selling pipelines. 3. Customer retention The efficacy of your company in retaining customers over the long term is measured by customer retention. To improve your company’s reputation, customer service procedure, and overall client experience, you should pay special attention to this key performance indicator. This is because attracting new consumers is more expensive than retaining existing ones. Your customers should come back if they’re satisfied with your services so you don’t put a ton of time and resources into attracting new clients 4. Marketing ROI Return on investment, often known as return on investment (ROI), is a metric that allows you to determine how much income is created by a certain marketing campaign when compared to the expenditures of executing the campaign. The return on investment (ROI) may be considered the most significant indicator to monitor and evaluate. To calculate this KPI, divide the number of leads your campaign is generating by the opportunity value, or divide your average value-per-win by your average lead-to-win ratio, and multiply the result by one hundred. Even though ROI is an important and necessary KPI for your marketing, it does present some challenges. For example, it may not always be possible to determine a direct return in certain situations, such as when a lead views an ad but does not click on it before visiting your site at a later date. 5. Sales qualified leads(SQLs) The sales qualified leads metric gives you an overview of the number of potential clients who turn out to be sales prospects in your organization. It is possible to identify the strengths and shortcomings of your lead generation and sales pipeline procedures if you know how many leads your team is turning to sales. It’s an excellent indicator of how effective your sales team is using their current resources; using this information, you can assist your sales team in reaching its maximum potential. 6. Cost per customer acquisition Several factors go into how much money it costs for a company to acquire a new customer. In addition to the costs of the product itself, the cost per customer acquisition includes the costs involved in the less visible stages such as research and marketing. Each new customer you bring onboard can be cost-effectively converted by knowing how much it costs you to acquire them. Finding the most profitable products for your company can be as simple as comparing the cost per customer acquisition. 7. Sales revenue This is a straightforward KPI for tracking how well your company is doing in terms of producing income. You can predict your company’s future growth trends and projections using a variety of data factors. Both from a company-wide and an individual-level perspective, you can use it to set goals that are specific to each member of your team. This is a great strategy to keep your company growing and, as a result, increase your revenue. 8. Opportunity to win ratio Using this ratio, you’ll be able to see how many quality leads you to convert into sales each month. You may now check your sales team to know who on your team excels at creating opportunities but struggles to close sales, Who can complete a deal with almost anyone but may not view their ability to make the first contact as one of their strengths and you can use this information to train your sales team in the areas they need the most, both individually and collectively. 9. Conversion Rate Conversions occur when a user performs the desired action that was promoted to them. You can keep track of a wide range of conversions for your marketing activities. During a conversion, a person may: To calculate your conversion rate, divide your total number of conversions by the total number of visitors to your website Formula: Conversion Rate = Total Conversions / Total Views Cost per Conversion = Budget / Conversions / Number of Conversions Other marketing KPIs to measure in your business 10. Demonstrations A useful form of product marketing KPI is the number of product demos given to potential clients 11. Growth in sales This is the number of
The Best Company For SEO Services
Because SEO is becoming mainstream, companies are always on the lookout for the best company for SEO services. In the course of this article, we would explore SEO companies and what to expect from them. But why is SEO so important? Search Engine Optimization (SEO) improves your online visibility. This means that the more people visit your website, the more traffic it generates, and the greater your possibilities of delivering your product or service to a larger audience. This is proof that SEO companies are needed and here to stay. What is an SEO company? SEO companies or agencies are brands with the sole responsibility of optimizing other brands’ websites and getting them to rank on Google. What makes the best company for SEO services? The best company for SEO should bring your website to the end result, which is to rank on the first page of Google. What is the best company for SEO services? Socialander digital agency is the best company for SEO services. With our hands-on experience and results, we are sure to bring your site to the very first page of Google. Service list offered by the best company for SEO Services An SEO company should offer a range of services. At socialander, we offer the following SEO services: 1. SEO Audits An SEO audit is the first step in developing a strategy that will yield measurable results by evaluating how effectively your web presence aligns with standard practices. The audit’s goal is to find all of the flaws that are influencing organic search performance at the core level. The results of an SEO audit will show: Problems with search engine optimization (SEO) Issues with the organization of the website Issues with SEO on the web page Off-site issues that could arise Problems with the experience of the user Discrepancies and openings in the content Information on the competitive landscape 2. Competitor analysis Another part of SEO services is researching competitor websites(especially the successful ones) and finding out what worked for them and what you need to do better. Effective competitor analysis requires the services of professional SEO companies as it needs a lot of technical know-how. SEO competitor analysis may include: keyword research Backlink analysis of competitors Gap analysis of keywords The best content evaluation You don’t have to start from zero, SEO competition analysis is time and cost-effective. You would learn from your competitors’ SEO strategies and implement them into your own. Using an SEO competitor analysis tool streamlines the process and allows for the easy collection of large amounts of data. These tools can also be used to generate SEO reports on competition activity. SEO competitor analysis tools like Ahrefs, SEMrush, and Moz are some examples. 3. Custom strategy This is the final step before taking action. It involves creating a custom strategy to make a website rank based on your research findings. This is like a roadmap to guide us throughout the journey of optimizing your site. 4. Off-page optimization Off-page SEO (sometimes known as “off-site SEO”) refers to measures conducted outside of your own website to influence your ranks in search engine results pages (SERPs). Along with on-page SEO, these comprise various basic SEO elements that help a site rank. Link building is only one aspect of off-page SEO. That’s just the beginning. Off-page search signals, for example, including mentions of your site URL or brand name without a connection to your site are also important. 5. On-page optimization On-page optimization are actions you perform directly on your site, these include adding title tags, meta description, header tags for search, etc to your site. Optimizing your websites information architecture, redirects, and internal linking structure Creating a site map, optimizing your site’s images according to best practices, researching and optimizing your website with valuable and relevant keywords, and analyzing the usability, speed, and design of your site, are also part of it. Types of SEO Local SEO Local SEO is a search engine optimization (SEO) strategy that allows your company to appear more prominently in Google’s local search results. It can benefit any company with a physical location or that serves a specific geographic area. Local SEO involves optimizing your Google my business page, getting local citation listing, etc A well-optimized local SEO will appear in the local 3 pack(a box that highlights business listings that appear at the top of a search result) and the goal of socialander SEO services is to get your brand to that point. Ecommerce SEO Ecommerce SEO is the process of optimizing an online store for search engines. The process involves writing long descriptions with relevant keywords on each product page, obtaining backlinks from relevant websites, and boosting the rating of your online business. Voice search SEO Voice search SEO deals with the optimization of keywords and keyword phrases for voice-activated search engines. Many search engine optimization (SEO) professionals believe that voice SEO is essential if websites are to appear in voice assistant search results at all. Voice search SEO is the next big thing in SEO so your brand needs to take it seriously. International SEO The goal of international search engine optimization (international SEO) is to make your website more clearly identifiable to search engines in more countries and languages. International SEO requires a professional SEO agency to do it well. The different areas of SEO offered by the best company for SEO services On-page SEO These are the activities you perform on your site. Off-page SEO Deals with link building and other actions you perform outside your website. Technical SEO The term “technical SEO” refers to efforts that directly affect the indexing and crawling of your website by search engines. Optimization of the speed of a website, the use of structured data, and more are some examples. FAQs on the best company for SEO services What is an SEO company? An SEO company is a company that specializes in offering SEO services like SEO audits, keyword analysis, and keyword research to get
All You Need to Know About Search Engine Marketing
Search engine marketing will largely be regarded as all the efforts you make to promote your business on a search engine. It involves both the activities of search engine optimization(SEO) and pay-per-click (PPC). Because SEO is completely organic, it’s not usually regarded as part of search engine marketing. This is because search engine marketing mostly covers the part where you pay a search engine like google, bing, yahoo, etc to advertise your business in front of people who are searching for it. The good thing about SEM is that it saves you all the time and brings your business right before people look for it. What is search engine marketing? SEM is a highly successful method for businesses to contact highly targeted clients based on their search intent. You can limit the visibility of your adverts to people who are searching for items or services that are closely linked to yours. In SEM, targeting determines who sees your ads, budget determines how many people see it and bidding determines what you want those people to do. Benefits of search engine marketing Helps you get in touch with your customers right away You can utilize search engine marketing to get your items or services noticed quickly. Paid search advertisements, as opposed to SEO, can yield quick results because they put you in front of your target audience almost immediately. It Helps Build Your Brand’s Recognition Advertisers can use their brand name in the ad’s headlines, description, display URL, or extension links, thanks to Google Search Ads’ brand-name exposure options. Since these paid search ads appear at the top of Google results, they contribute to great brand recognition. Also, geo-targeted search ads can be created by you. With SEM, you can target people based on where they are located. Ads can be created in many languages and placed in any country, city, or region throughout the world, depending on your preferences. Ads can be easily and quickly implemented and managed. Paid search advertising can be created and managed fast and efficiently. You could set up a timetable for each of your campaigns in Google Ads so that you can start and stop them whenever you choose. Setting a budget and determining the speed at which your campaigns perform is also simple. Your adverts might be more effective and drive more customers to your business if you use this method. Search engine advertising campaigns are a quick and easy way to improve the effectiveness of your adverts and drive more customers to your website. Optimized Ads help you reach the right audience Using search engine marketing (SEM) to target specific clients is a highly successful approach for your business because you can limit the visibility of your adverts to only those customers who are specifically looking for your products or services. It’s easier to develop highly optimized advertising when you select the proper keywords for which your ads will be triggered to display. Ad Visibility Increases Your Website’s Traffic. Since they display at the top of the SERP (Search Engine Result Page) above the organic results, optimized search ads can bring relevant visitors to your website. It is possible to boost the quality of your ads by using the correct budget for advertising, an effective bidding strategy, and an enticing ad message. You can use Keyword Match Types to target Audiences. You can use Google’s Keyword Planner tool to find out what people are searching for when looking for your business. Using these keywords in your campaigns will ensure that your adverts are seen by the relevant people. There are a variety of keyword matching options available to you through Google advertisements, such as wide and exact matches, which determine how your ad will be shown to users. You only pay for what you do. Paid search ads show for free when created, and you only pay when someone takes actions such as clicking on your ad. Search engines provide free exposure and brand awareness, so you only pay when a user clicks through from your ad to the landing page. You can show up in Related Keywords for your Competitors. SEO experts propose creating search advertisements that are triggered by your competitors’ related keywords as the best practice for SEM. As a result, you’ll have a better chance of attracting customers away from your competitors’ sites. You can test and evaluate your efforts Using paid search advertisements allows you to test your ads’ performance and measure the results of each campaign. If you use Google Advertising, you can see detailed statistics on the most effective ads in terms of things like impressions, clicks, CTR, and top-performing keywords. Depending on the goals of your campaign, you can evaluate your performance and discover what you need to improve in the future. Search engine marketing vs search engine optimization The primary distinction is that SEO is focused on optimizing a website so that it can be found in search results organically while search engine marketing (SEM) is when you pay to get the same result as SEO. SEM will display your website at the top of the search results where ads are displayed while SEO will get your website ranking high on the organic results page. Which should you use for your business? Search engine marketing should be used at the bottom of the funnel when youre sure people are already interested in your products and can easily buy them. While you use SEO to capture leads at the top of the funnel. SEM is the best fit when you want to get results immediately but if you want to build a consistent reputation and a loyal audience, SEO should be your thing. You can also combine both for better results. Types of search engine marketing campaigns SEM begins with a goal and a campaign. Your search engine marketing campaign can come in the following ways Text search campaigns Google’s Search Network displays text adverts above and below search results. It contains a headline,
Top 15 Reliable SEO Tools
Investing in top-notch SEO tools is a wise investment. They provide you with insights that might otherwise take years for you to see. However, you’ll have to put in the effort to achieve the results you desire. What are SEO tools? SEO tools are software programs that help you with your search engine optimization activities. When it comes to your website’s health and performance, SEO tools can help you learn about your strengths and places for improvement so that you can improve your search engine exposure and rank higher. Types of SEO tools Search engine optimization (SEO) tools focus on a variety of components of your website based on ranking considerations. Five common types of tools can be categorized as follows: Why use SEO tools? An SEO tool will help you keep tabs on your organic performance, devise tactics, and execute data analysis. You can use these SEO tools to conduct keyword research, boost backlinks, and keep tabs on your competition. SEO tools allow you to check which keywords your competitors are ranking for, both new and old. After that, you can utilize these terms to build your own list and find comparable keywords using the tools. Search engine optimization (SEO) tools like SEMrush and Ahrefs are capable of producing thousands of keywords at once. What is the best SEO tools for your business? The best SEO software for your business should be a complete, all-in-one application that offers you access to all the data and tools you need. It should serve as a one-stop-shop for all of your SEO needs, including keyword, backlink, and local SEO tools as well as an integrated crawler. Best SEO tools to use for your business We recommend the following SEO tools for you Ahrefs for keyword research One of the most highly regarded SEO tools is Ahrefs. It’s the second-largest web crawler after Google, behind only Bing. Ahrefs’ Site Audit feature is the most popular among SEO specialists because it provides the most comprehensive SEO audit available. In order to boost your website’s search engine rankings, use this tool. If you’re doing competition research, you’ll likely use Ahrefs to find the backlinks of your competitors’ brands as a starting point for your own. The most linked-to content in your field may be found with this SEO tool, as can broken links on your website, and a summary of your best-performing pages can be obtained (so you can see what information is drawing in the visitors). Semrush SEMRush, an SEO marketing tool is a favorite among SEO experts because it’s simple to examine your rankings and spot modifications and fresh prospects for improvement with this tool. The Domain Vs Domain comparison is one of the most popular aspects of this SEO tool, allowing you to quickly compare your website to your competitors. You’ll be able to compare terms and domains in analytics reports to better understand your website’s search data, traffic, or even your competitors. With the help of the On-Page SEO Checker tool, you can keep an eye on your website’s search engine rankings and get some advice on how to improve its performance. Google search console Google Search Console is a free tool that anyone with a website can use to track and report on their site’s performance in Google SERPs. Your sitemap can be submitted for indexing as soon as you authenticate your website by adding a code or using Google Analytics. In spite of the fact that this tool is not required to appear in search results, you can control what is indexed and how your website appears with the help of a Google Search Console profile. It is possible to optimize your website’s performance in Google search results by using Search Console as an SEO checker tool. Site owners can submit their pages to be indexed by search engines using this tool. Ubbersuggest Ubbersuggest is a keyword tracking tool. Neil Patel created Ubersuggest, a free keyword research tool that displays the top-ranking search engine results pages (SERPs) to help you discover phrases and the search intent behind them. With hundreds of ideas from this free fantastic keyword tool, you may discover the ideal terms to use for your website, from short to long-tail phrases. When it comes to reporting, Ubersuggest contains metrics such as keyword volume, competitiveness, cost per click, and seasonality. You may use this tool for both organic SEO and paid ad campaigns to see how competitive a keyword is. Spyfu While the subscription edition of SpyFu is excellent, experts praised its free options. The paid features can be easily accessed if you’re just getting started. The amount of times a keyword is searched each month and the difficulty of ranking for that keyword may both be easily viewed. You can also find out what keywords your competitors are using by conducting some research on them. Searching a competitor’s or your own website will show you how many organic keywords they have, how many monthly clicks they receive, who their paid and organic competitors are, and the Google Ads campaigns they are conducting. It’s one of the most comprehensive SEO tools out there. Answer the public Using free SEO tools such as Answer The Public, you can quickly uncover new blog subjects. You can use this tool to develop content around specific keywords in order to improve your search engine rankings. It’s a good tool for spotting potential featured snippets. In the event that you’re working with a freelancer, all you have to do is download this list and deliver it to them. With just five minutes of your time, this is one of the most time-efficient ways to come up with SEO-related topic ideas. Moz There are a lot of SEO tools out there, but Moz Pro is often mentioned as one of the best. Although Google’s algorithm changes on a regular basis, some experts gushed over how Moz always stayed up-to-date. One of Moz’s most popular features is the ability to connect with a
11 Reasons Your Google Ads Aren’t Showing & How to Fix Them
Google ads are effective for some brands over others. The success of your ad depends on how competitive or relevant your keywords are and how much you’re willing to bid for. Paid ads are one of the most effective digital marketing strategies you can have. A lot of brands run ads on Google these days to make more sales. Once you set up your ads on Google your ads should start running. But what happens when it’s not showing? What happens when your ads are getting zero clicks and zero impressions? You might be clueless about how to handle these issues when they come up. Read till the end, you’re going to learn how to handle them in the course of this post. Not seeing your ad on a Google search should worry you, Of course, ads are meant to run and you should worry when it’s not. The major indicator that something is wrong is when you don’t see your ad in the ad preview tool. 3 things determine the fate of your google ads and they are: You can use a quality score diagnosis tool to choose better keywords, write better landing pages and improve your ad. There is a reason your ads aren’t showing on Google and these reasons can be classified into two major categories The ones that are performance-related depend on how well your ads are doing after it must have run for some time while non-performance-related ones are not depending on your ads themselves but some other external factors like network issues, location, payment issues, etc. How do you know your Google ads are not showing? The best way to confirm that your ad is showing for customers (even if you can’t see it every time) is to look at your ad statistics. If you find that your ad isn’t receiving any clicks or impressions, it could be due to several reasons. Reasons your google ads aren’t showing Location: You would not see your ads when you’re searching from a location that your ad is not set to. Before you worry about your ads not showing, check if you’re in the targetted location. There are other ways to check the performance of your ads apart from searching. You can do that with your Google Analytics profile or your Google ads preview tool. Your Ad is paused: This may be due to so many reasons. It could be that your budget is exhausted, your ad is not getting enough clicks, or your ad is under review. Either of them. All you need to do is to go to your ads preview account, find out what the problem could be, and correct it. You can easily enable your ad so that it is active by clicking on the green dot next to the ad you’d like to enable. From the menu, select Enable to resume your ad. Billing errors: Your ad will stop showing once Google cannot get payment from you. This may be due to bank issues, expired credit cards, network issues, etc. You would fix this problem by correcting whatever the issue is. Too many searches without clicking on your ends: Google would recognize your account once you keep searching for the ads without clicking and it will stop showing you your ad. The best way to know how your ad is doing is through your ad preview dashboard. Your Budget is depleted: Google will not show your ads once your daily budget has been reached. Also, your ads budget needs to be renewed once it had exhausted to keep the ad running. Your bids are too high or too low: If the maximum cost per click (CPC) bid you set for a particular keyword exceeds the budget of the campaign it falls under, your ads won’t show for queries that match that keyword. Also, your Google ads may not be showing because your bids are too low. Your Ads are under review: You should check if your ad is still being reviewed before you conclude it’s not showing. You can do this through your ads preview dashboard by checking your ad’s status. Your Ad has been disapproved or canceled: Your ad would only show when it has passed through the review phase and it complies with Google’s AdWords policy. When your ad is not showing, you should check if you received the disapproved message in your email. Placement issues: There are different positions for placing your ads on a Google search. If your ads are not placed correctly, chances are your potential clients won’t see them. Do you want to place your ad at the top of search results, in the sidebar, or in Gmail? There are many options, each with its particular set of characteristics and average prices. You should think about your product and your audience to see which one makes more sense for your business. Placing your ads in the wrong place would affect your ads being shown. You can fix this by canceling your campaign and trying to change its placement. Your Negative keywords are affecting your main keywords: Negative keywords allow you to automatically decrease the chances of your ad showing under a campaign that won’t generate income for you. As an example, let’s say you’re bidding on the phrase match keyword “Best digital marketing agency” and you’ve set “learn digital marketing” as a campaign-level broad match negative. The negative keyword can overshadow the active keyword. To fix this, you should switch from the broad match negative “learn digital marketing ” to the exact match negative [learn digital marketing]. Doing so would allow you to advertise to users looking for a digital marketing agency while simultaneously withholding your ads from users looking for digital marketing tips. Your ad group is not focused: The fact that your Google ads aren’t showing may be due to the structure of your ad groups. You might not perform well in an ad auction if your keywords are not closely related. Expert
8 Facebook Ads Strategies Working for Us Right Now
Facebook ads are still very much alive, although it seems that Instagram is taking over. The truth is, you can target both the Facebook and Instagram audience when you run ads on Facebook but can’t target the Facebook audience from Instagram. Also, there are more audiences and better targeting data on Facebook to get the best of your ads. Better results are gotten when you use the best Facebook ads strategies. It is almost impossible for brands not to run ads on Facebook. This is because the algorithm has made it difficult for a business post to go far organically. It is just 1 out of 10 of your followers that would see your ads, hence, the need for paid promotions and ads. This proves the fact that Facebook ads are still the king and for you to get the most out of Facebook, you have to learn and apply the best strategies. Best Facebook ads strategies Having the best strategy for your Facebook ads campaign starts with choosing the best ads objectives. There are different objectives for running ads on Facebook, these objectives could be brand awareness, reach, engagement, traffic, video views, lead generation, conversion, sales, etc. Choosing the best objectives for your Facebook ads is the first step toward an effective campaign. After choosing the right campaign, the next step is targeting the right audience. Target the people that fit into your buyer persona, with that you’re sure to reach people who you’re sure would be interested in your brand. With these in mind, you can adopt these 8 strategies: Leverage Facebook data analytics: Facebook Analytics has a lot of useful features that allow you to see how prospects and customers are interacting with your website, app, Facebook page, etc. Facebook’s data analysis would give you a complete insight into how your ad is doing. You can leverage this information to do better. Use videos: Video marketing is currently making waves On Facebook. This is because human beings are more prone to watching videos than any other ads format and there’s a reason for this. According to Demoduck, human beings connect more to videos because of the following: Facebook video ads can be up to 240 minutes long, so there’s no limit to what you can show on video. According to Facebook, captioned video ads increase video view time by an average of 12%. Views of branded video content on Facebook increased 258% as of June 2017, and over 500 million people watch videos on Facebook every day. This is to show that video ads are something you should invest in if you want to make the most out of your ad. Have a suitable budget: Running a successful Facebook campaign is less about having a huge budget than about maximizing the one at your disposal. With small budgets, optimization becomes very important. And to fully optimize your new and existing campaigns, you should study analytics from your previous ads very well. Leverage Facebook’s Retargeting: You can do this through the Facebook pixel(an addition to your website that enables you to buy ads that remind people of your products and services). You can also retarget people who have engaged in your Facebook content before. Retargeting is effective because it allows you to target users based on an action they’ve already taken on your website or social accounts. This gives you an advantage of knowing how they’ve already interacted with your brand, and in what part of the sales funnel they are. Your ads should be creative: Your ads should be creative enough to hold the attention of the people. People will get turned off if your ad is boring even though they have engaged with your brand before. Do your research, get creative, and ensure your ad is something your audience would like to read. Don’t forget to speak to their pain points and emotions. Have you heard the popular saying, “people buy with their emotions and justify with their reasoning?” It is still very much applicable today, leverage it. Optimize your ad content to fit the standard Facebooks ads requirements: It would hurt to see that your ads have been tampered with after spending money to make it work. Don’t make that mistake, below is a quick summary of what Facebook wants: Always be careful to apply these rules so your Facebook ads would be effective. Work on having a high relevance score: Facebook’s ad relevance score is a number from 1-10 (10 is highest and one is lowest) that tells you how relevant your ad will be to your target audience. You can improve your relevance score by Use the right ad placement for your ad: You can run ads in four different places on Facebook: And within those placements, you have three different options for device types on which your ads will run: Choose the right placement for your ad and run with it. This will not only put your ad in the right place but would also make it work. We won’t stop at 8, there is more Bonus tips for Facebook ads strategies that work Customizing Your Facebook ads for mobile would give it more potential to be seen. Thus, driving more sales. In conclusion, the idea is that you don’t just create Facebook ads for your business, you build these ads based on what has been working. This is an encouragement to keep creating ads, keep checking what works, and keep experimenting. With time you would build a template for your brand’s Facebook ads campaigns.If you need help with your social media marketing or your digital marketing services in general, you can book a free consultation session with socialander. Just click on “I want a free consultation” and we would be right there with you.
How to use the Instagram reels feature to grow your business
Is there any more to Instagram?. Instagram keeps bringing in new features and innovations to give businesses the best tools to grow their business. This innovation with Instagram reels is disrupting the way brands have been promoting themselves on Instagram and to put your brand forward, you have to learn how to use the Instagram reels feature to grow your business. Your post on Instagram can appear in 4 places; For this article, we would focus on how to maximize the Instagram reels feature to grow your business What is an Instagram reel? Instagram reels are full-screen vertical videos made up of audio clips and visual effects that you can create and post on Instagram to promote your brand. Instagram reels allow you to share short video clips up to 15 seconds long with all the users of Instagram, not just your audience. One good thing about Instagram reels is that it offers your brand a wider reach. It can be discovered easily which will help your audience grow. You can find the reels feed on the Instagram explore page and when you share reels featuring certain songs, hashtags, or effects, your reel will also appear on dedicated pages when someone clicks on that song, hashtag, or effect. See Instagram reels as a combination of both stories and in-feed post feature where you can add effects just as in stories and also post on your feed. It has a similar format to TikTok videos. How does the Instagram reels algorithm work? Users see reels not only from the accounts they follow but from all Instagram accounts on the reel tab. Instagram shows reels to users based on the content they have interacted with before alongside that of the brands they follow. Instagram reel algorithm will also register certain actions on your reels and either promote these reels or bring them down. These actions include You should make your reels in such a way that the algorithm will favor you for good. You should do this by creating the kind of reel content that people will love, study reels that work, learn one or two things, and apply them to yours. Don’t put yourself in a box, explore the Instagram reels terrace and take advantage of what’s working. How to make a reel on Instagram Making a simple Instagram reel is not so technical. Unless you’re creating an advanced reel with multiple features, you can make your first reel with these steps; Note that when you share a reel with original audio, your audio will be attributed to you, and users can create their reels with your audio. Sharing your feed is ideal because it will give more people, especially your followers to see your reel and interact with it. Benefits of Instagram reels The primary benefit of reels is brand awareness. Instagram reels will give your content a chance to be shown on the explore or reels page. Instagram reels are also a way to add variety and spice to your content formats. Instagram reel content ideas to grow your business Tou can share what is going on in your brand with reels. These can include events your brand organized, an inhouse party, a celebration of a win, brand meetings, client meetings, etc. this is a good way to show the humanity of your brand and connect with your audience. These tips and advice could be based on what your brand is about. You can also caution people on things to avoid. Most of the time, reels that contain educational content get the win. For example, at socialander, we leverage our Instagram to share tips on digital marketing with our audience. Reels can be a good way to share your story so people could hear and connect with you. You can also share your recent works as reels, they’re all part of your story. You can answer a popular question on your Instagram reels. These questions could be about your services or any other thing related to your industry. You can also showcase your products on Instagram reels. People would love it when you arrange your products beautifully in a reel. Reels can also be used to promote your brand. You can creatively announce sales and share offers with your reels. Your customer reviews and stories can also come in the form of reels. With that, it gets more views and attention. You can bring all your favorite stories together and repost them as reels. Tips to make your reels go viral Although reels are easy to be found, these other actions can put your reels in the best place When you start your reels with something interesting, more people would be drawn into it giving it the potential to go viral. Always be intentional about the first few seconds of your reel because it would determine if people watch till the end. People are more drawn to beautiful and engaging visual effects. There are a ton of effects to choose from in the Instagram reels feature. It is left for you to get creative and choose something that will appeal to your viewers. Use your CTAs to make your audience perform certain actions on your reel. It could be to like, comment, answer a question, share, save, etc. once people are reacting to your reels, the Instagram algorithm will pick it up and prioritize that reel to more viewers. Hashtags will allow your Instagram to show your reels to users who are already interested in your content. Be creative and intentional with your hashtags, learn about the best hashtag strategies and apply them to your reels game. There are best times to post on Instagram for better engagements and you should note these times and take advantage of them. Posting your reels at the time most people are online will boost your engagements and make your content go viral. This is the real deal. Using trending songs that people love will get the most attention. Keep that in
Ultimate Guide On How To Advertise On Facebook
This guide on how to advertise on Facebook will give you more room to grow and expand your business. In the course of this article, you will get expert tips on how to advertise on Facebook to grow your business. Facebook is a safe space for your business to grow. There are plenty of tools and updates available for your business to maximize on Facebook. You can grow both organically and non-organically on Facebook. Your business goals would determine the one to prioritize. According to Facebook, the 10 ways to grow your business includes: In one way or another, running Facebook ads would facilitate the above tips. There is no gainsaying that Facebook ads should be among your digital marketing strategies. How To Advertise on Facebook: Types of Facebook ads This could be an image post you boosted from your page or you can create an image solely for the ad. Image ads can appear anywhere on the Facebook ads network depending on where you placed your ad. While doing image ads, always be creative about your copy and optimize your image to suit your goals for the ad. Video ads can be on the newsfeed or stories. They can appear as in-stream ads in longer Facebook videos. You can run a video ad to show a demo of your product or a behind the scene of what you’re about. It mustn’t be filmed, you can create GIF videos or convert images to a slide share video. This is the ad in a poll format. You would ask a question and promote for people to answer, you and those who answered can see the results on the go. This is suitable for research and getting customer feedback. This is where you put up to 10 images or videos together to showcase your brand and products. Each image and video can have its link, maybe leading to a ‘shop now button’ to direct visitors to your product landing page. Here, you create short video ads from a collection of still photos, text, or video clips. The good thing is that it loads faster even with a poor internet connection. This is a way of getting creative with your ad. Collection ads are targeted only at mobile devices. It allows you to showcase 5 images or videos that customers can click to buy a product or service. It’s a way for people to buy your product without having to leave your Facebook page. This kind of ad is best for advertising to people on the go. This can be said to be the best way to advertise to mobile devices. This is because stories ads allow for flexibility while occupying the viewer’s full screen. Also, stories ads utilize the FOMO principle where your audience won’t take time to view your ad knowing fully well that it will disappear in 24 hours. It’s effective for getting quick results. This kind of ad uses features like filters and animations to allow people to interact with your brand. It’s suitable for brand brands that sell fashion items like lipstick, eyeglass, cosmetics,, etc. because it can serve as a mini demo for your products. You can run “Click to messages’’ ads that can appear on Facebook feeds. This is best for getting instant feedback. This is more like retargeting. It is when you advertise to those people that have earlier interacted with your brand. Lead ads are only available for mobile devices. It is designed to make it easy for people to give you their contact information without a lot of typing. It’s best for collecting newsletter subscriptions, signing someone up for a trial, or allowing people to ask for more information from you. How To Advertise on Facebook – Steps to advertise on Facebook Once you have a Facebook business account, the next thing is to follow the steps below to create your ad Step 1: Set your objectives. From your Facebook ads manager, select the campaign tabs and click on create, Facebook will show you the 11 marketing objectives you can choose from based on what you want to achieve with your ads. These goals include: Step 2. Name your campaign This is for easy tracking and control. You can set up an A/B split test to know what works. To set up this test, click on Get Started in the A/B Test section to set the ad as your control. You can choose different versions to run against this ad. Scroll down a little further to choose whether to turn on budget optimization. This option can be useful if you’re using multiple ad sets, but for now, you can leave it turned off. Step 3: Set your budget and schedule After naming your ad and choosing which page to promote, decide how much you want to spend on your campaign. It could be daily or lifetime. Set the start and the end dates. Scheduling your ad is the best to give room for more flexibility. Step 4: Target your audience There are 3 types of audiences you can target on Facebook; You can start with a custom audience and expand to other options subsequently. Selecting your audience involves choosing their location, age, gender, and language. You can always check the audience size indicator from the data on your Facebook ads manager so you will get a rough estimate of your potential ad reach. Step 5: Choose your Facebook ad placement You could choose your ad to be automatic and leave it to Facebook to place your ad where it is most suitable or you may go specific to Step 6: Choose your brand safety and cost controls Here, you can choose to avoid your ads showing sensitive content. Then set your ad bidding strategy and bidding types. You can add an optional bid control. Step 7. Create your ad After choosing your ad format, enter the text and media component you’re using for your ad. This is where you get creative. Write
10 best tools for social media managers
As a business, it is important you learn the best tools for social media managers. This is because there is a growing need for businesses to be found online and this has increased the need for social media managers. Because business has to be across social media platforms, the need for tools for effective management has doubled. These tools can either be used for creating content calendars, scheduling posts, publishing, engagement, competitor analysis, campaign tracking, reporting, etc The good thing about these best social media management tools is that you can create a detailed report and share it as a CSV file or pdf to your team or clients(if you’re managing other business profiles). Here at socialander, we make use of these best social media management tools to effectively manage your business page for better results. What should the best tool for social media managers do? A social media management tool should be able to do one or more of the following; 1. Scheduling: This is when you queue your content(s) to be posted at a later time or date. This feature will come in handy if you need to save these posting times for other things. Posting your content at regular times also helps with your page growth and engagement especially if you’re posting at the best time for your audience(a social media management tool should be able to give you these insights). 2. Engagement: A social media management tool should be able to help you engage with your audience across social platforms effectively without having to visit these platforms one by one. 3. Monitoring: You should be able to monitor your social activities, find out who is mentioning your brand and what your competitor is doing with these best social media management tools. 4. Analytics: Most social media tools will give you an in-depth analysis of how your page is performing. This analytics would better guide you in your subsequent social activities. How did we choose these 10 best tools for social media managers? 1. Functionality: These tools have stood the test of time and have proven to be effective and functional. 2. Ease and efficiency: Another thing we considered was how less complicated these platforms are. These platforms are easy to use and simple. 3. Supported by different social media platforms: A social media tool should be supported by a wide range of platforms so the manager can do more with them. 4. Detailed analytics: Analytics are best utilized when they are detailed and this is what most of these social media tools will do for you. 5. Integration: How well can these tools support plugins and other tools? This is another thing we checked while selecting these tools. This is because you might need to integrate other tools and software in the future as you use these tools. These best social media management tools we selected would accommodate other plugins without any issues. 6. Cost-effective: These platforms have different plans that would suit your budget. You might go for the free plan or you can choose to upgrade to the paid version. 7. Versatility: Most of these platforms can do a wide range of things at the same time. The best thing is for you to get a platform that can handle all your social media needs in one platform. 8. Popularity: These tools have been vetted by many social media managers. Popularity is one indicator that a platform is liked and used by many. The 10 best tools for social media managers Buffer Buffer is primarily used to schedule social media posts. You can connect up to 3 social media accounts including Facebook pages and groups on buffer and manage all of them from one platform. Sprout social With sprout social, you can manage all your social profiles in a single platform and get in-depth analytics to understand how your brand is performing online. This platform makes it easy to collaborate with co-workers or clients. It also scouts through the net and suggests influencers that your brand can follow. Hootsuite This tool is for scheduling, monitoring, and analytics. It is compatible with over 20 social networks. It gives you everything you would need in a social media management tool, especially in the aspect of analytics. Coschedule This is not only a social media management tool but also a content marketing tool. It helps you with planning, organizing, and executing all things content marketing. Coschedule can also help you create your content calendar. Sendible Sendible gives you more advanced features at a lower price. With sendible, you can schedule your post, create a calendar and track your results. It offers 8 pre-built features(including integration with google analytics and it lets you customize the dashboard according to your brand image to attract new clients. Social pilot This tool is best for small teams handling the same page. This is because it has built-in features that allow different people to gain access to the same page. It gives you everything expected of a social media management tool except monitoring. Loomly Loomly is a cloud-based social media management tool that offers you marketing analytics, automated publishing, keyword filtering, multi-account management, and post scheduling. It is a multi-featured tool that would suit your needs. Social bee One special thing that social bee do is automated content recycling. It can republish content on connected profiles when the need arises. It has content categories where you can group different contents according to their categories, this made the tool the best for scheduling. Post planner Post Planner helps you schedule your content in advance. It allows you to add Facebook, Twitter, and Instagram hashtags or blogs to other social feeds and pull the photos and articles from those feeds and rate the content based on engagement. Eclincher This is majorly an automation tool. It helps you automate your social strategy. Other social media management tools you should check out include; MeetEdgar Later Mar social Sprinkter Oktopost Hubspot Croodfire Friends+me Agorapulse Tailwind etc.
Ultimate Guide On How To Advertise On Youtube
Since video marketing is a digital marketing strategy, it is only right to learn about youtube and how to maximize the platform for effective marketing. YouTube is a search engine so you will need to optimize your content for the YouTube algorithm, just like you do for Google SEO. Let’s say you’ve created your YouTube channel and you’re ready to start advertising, the next thing is to optimize your profile YouTube marketing involves creating promotional videos, working with influencers, and advertising on the youtube platform. Getting Started with advertising on Youtube-Creating a Youtube Channel First step: Create a Google Account Second Step: Log in to Youtube and create your business channel using your Google Account Note: Make sure your youtube channel is created with your brand’s email account to avoid future complications. Also, using the official email account for your business will allow multiple people in your company to manage and update your youtube pages and you can even create multiple youtube channels with the account. Step 3: Optimize your profile This is where you: Step 4: Start creating and posting video contents The kind of content you create on youtube should come from a place of researching your audience. This is to be sure you’re creating the kind of things your audience likes to see. How to advertise on Youtube- Post the kind of videos your audience will love Take your time to learn the kind of thing they like watching on youtube Maximize the analytics to get valuable insights into your audience’s demographics and interests. Helps you check for mentions of your brand. You need it to know what people are saying about your brand. A competitor analysis involved checking the following: Do a check and balance. Don’t copy, just compare and find the gap. Learn from your findings. Check on the best kind of thumbnail that works, the best way to post videos, how to add links, Editing methods, text pop-ups, other effects, etc. This is by doing keyword research to find out what your audience is searching for. After creating a video, add these keywords at the right places while posting. This is to break your video into chapters, giving your viewers the choice of skimming through. While writing your description, go straight to the point and be sure to include the following: This is very important for views. Let it not be a screenshot from your video. Use your photo and your brand’s element. Youtube recommends your thumbnail to be in the 16:9 format with a minimum size of 1280×720 pixels You can schedule with Hootsuite. Consider timing, the same way you do for your social media. Make sure your channel and profile reflect your branding and maintain a consistent branding element throughout your videos. This will make your videos easy to be found. This is a commercial representing what your channel is all about. This is important to introduce what you’re about before you start creating content. How to advertise on Youtube – Best tips for Youtube advertising You don’t only use videos for advertising, you can use banners, text, images, etc. and you can make it skippable or unskippable. Youtube runs through the Google ads platform and being successful at it requires a strategy of its own. Before youtube ads: Types of YouTube ads Note that display ads can also be shown on YouTube. They are not videos, they’re just text and a thumbnail, and they show up across Google’s Display network. Best tips on how to advertise on youtube How to advertise on Youtube: Choose the best ad format for your goal There are many different ad formats available for Youtube advertising. From bumper ads to sponsored cards to display ads to skippable or non-skippable video ads. What’s your goal for advertising on YouTube? That should guide you in choosing the right format for you. If your goal is for Brand awareness, then Trueview in-stream ads will be more suitable so that people will see it better while they’re watching a video. And if it’s for getting leads to your website, display ads are the best. How to advertise on Youtube: Each ad format should have a different campaign. If you’re using multiple formats for your campaigns it’s best to have a different budget and strategy for each format so it will be easier to monitor and manage. Since each format performs differently, you should approach them differently. How to advertise on youtube: Target the right people Target people who are already interested in your product. Take advantage of the Youtube targeting algorithm for this. How to advertise on youtube: Don’t joke with retargeting Once someone shows interest in your product, target them. This is because they’ve already indicated an interest in your brand either by liking any of your videos, visiting your page, etc. They are your warm audience and they would be more likely to buy than people who haven’t engaged with your brand at all. How to advertise on Youtube: Put a strong call to action Also, make use of interactive content in your video. E.g call to action cards, auto-end screens, etc. The main goal for your ads is to convert and you can’t do this without a strong call to action. How to advertise on Youtube: Create quality content In creating your videos for YouTube ads, don’t forget that content is the ultimate. It determines if viewers will click your call to action or watch till the end. Invest in creating good content, you can hire the best digital marketing agency to do it for you. How to set up your Youtube ads It could be: Your campaign type could be search results, text, shopping, etc. Then select the video(since you want to advertise on Youtube) and select the type you want. Side note: Name a campaign in a way to easily locate and manage it. This is where you select your big strategy and budget. For Bid strategy, it could be for Conversions, Clicks, or