8 Social Media Pros and Cons
Just like everything else, social media comes with its pros and cons. Social media is a blessing for many brands. Most businesses have adopted social media as one of their digital marketing strategies. This is because the world is going digital, and being on social media is one way to participate in the new digital world. As many businesses have gone online on social networks like Facebook, Instagram, Youtube, Twitter, Pinterest, etc., it then begs the question Is Social Media all good for your business? Although Social Media presents a lot of benefits to businesses, it has its bad side. In the course of this article, we would highlight the pros and cons of social media for your business and how to effectively use social media for better results. Pros of social media for your business The world is online. The Internet community is growing rapidly as more and more people are getting into social media. What does this do for your business? You will reach more people than you would normally reach outside social media. The advent of ads and promotions has proved your business can reach millions of people with one click. If your brand harnesses the power of social media well, your brand awareness will reach its peak. Because you can reach more people on social media, there’s a higher chance of getting a lot of people into your funnel. This would lead to a higher conversion rate and the generation of more revenue. Throughout the history of marketing, brands have not been connected to their customers the way they are doing with social media. With social media, you can engage with your audience, communicate with them and create a deep mutual connection with them. Social media has harnessed the emotional side of being human and linked it to effective business market and revenue generation. If your brand can master effective storytelling, feedback management, and social engagement, it will succeed with social media. The good thing about social media is that you can 10x your results without spending a lot. Comparing digital marketing to offline marketing, we’ve seen that brand has been able to reach more people than they can with traditional mediums without spending so much. Social media marketing is the best way to save costs with marketing. If your competitor is not on social media, you would have a high chance of outperforming them when you’re on social media. This is because you would reach more people beyond your business geography, connect with them and make them like your brand. A consistent social media appearance will place your brand in the hearts of your customers. This will increase trust in your brand a higher loyalty. The insights and analytics available on social media networks have made it possible to track your results. It helps you know what’s working and what is not. You can leverage these analytics to make better decisions to improve your brand. Cons of social media for your business Because you reach a lot of people with social media, when things go wrong, the impact will be widely noticed. A single mistake in your brand’s message can ruin your brand’s reputation online. Also, anybody online can come out to say negative things about your brand and this can spread if not properly managed. You can handle this by setting a risk management guide for your social media activities and educating your team on how best to handle this kind of situation. You will need a deeper knowledge of social media and how it works before you can be successful at it. This can mean a higher hiring cost for your brand or a lot of time to learn on your own. it will take time to see the results of all your efforts with social media. Although the time it takes depends on how much effort you put in, there will still be a “waiting” at one point or the other. Pros and Cons of Social media: How to maximize social media for better results Plan all your activities from start to finish. Things as little as your social media tone should be planned. This is to create a consistent brand identity around your business. Having a planned strategy will guide you through your social media activities and better set you apart from your competitors. Be good at what you do. Don’t take your social media business lightly. Let a professional handle your social media This helps to know what you’re doing and how it affects your brands. The analytics tool on social media networks can provide a deeper insight into what’s working for your brand. You can even make use of other external analytics tools. Don’t sit on a particular method, innovate and keep growing with the trends. Adapting new trends and methods for your business will place you in the good books and give you a higher chance of connecting with your customers. Pros and cons of social media: Which social media is best for your business? Before you can tell the best social media platform for your business, you have to do thorough research on your audience demographics. This would better inform you of where they are and the kind of content they like. The platform to base your social media presence depends on your audience and where they are. Also, the age of the people you’re targeting is a factor. For example, if you’re targeting an older audience, Facebook is the best. For a younger audience, Instagram, Snapchat, and Tik Tok are the best And if your brand is focused on creating mentally stimulating content, Twitter is best. But then, it is always good to experiment with as many social media networks as you can to check what works. Final Thoughts on the Pros and Cons of Social Media The benefits of social media outweigh its disadvantages. This stresses the fact that your brand can do way better with social media if you’re serious about your social
The Best Digital Marketing Strategy
Having a digital marketing strategy has become compulsory as many brands has started their digital marketing journey. Although more brands are adopting digital marketing, so many of them do not get many results because they didn’t create a strategy for their digital marketing. Doing digital marketing without a plan won’t get your brand far. In the course of this post, we will take you by the hand and guide you on the steps you need to follow to create a perfect strategy for your digital marketing efforts. What is digital marketing? Digital Marketing are all marketing activities done on the internet and other digital media. It’s a means of promoting your brand, engaging with your audience, and making sales without showing up physically. It could be done through social media, website, blog, email, mobile App, etc. Digital marketing could be done offline or online, more like a broader version of web marketing. What’s so special about digital marketing and how will it affect your business? The world is evolving and businesses need to adapt to the digital world. If your brand is not digitally present, it might go out of business soon. There are so many benefits digital marketing will give you over traditional advertising. The major benefits of digital marketing for your business include: What is a digital marketing strategy? A digital marketing strategy outlines how your business will achieve its goals. It’s the method your business has chosen to reach its customers online. A digital marketing strategy could be a social media campaign, influencer marketing, email marketing, online PR, etc. A digital marketing strategy can either be time-bound or ongoing. Since a strategy is a set of actions to take to achieve a particular aim, your digital marketing strategy can change from time to time as your goals change and your brand grows. Why should you have a strategy for your digital marketing activities? Having a strategy for your digital marketing will keep your marketing efforts more focused and easy to measure. Whether it’s for a particular time or it continues for the long term, you have to plan well for you to get results. The Various Strategies for Digital Marketing Include 1. Content marketing Content Marketing is an all-encompassing digital marketing strategy that involves creating content for your business to attract, engage and delight your audience. It could be a blog, an ebook, a case study, or even social media content. The aim here is to nurture your audience and make them like your brand. Depending on your goals, your content marketing efforts should be measurable. You can do this by setting KPIs (key performance indicators) that you can measure 2. Social media marketing It’s done on social media channels like Facebook, Instagram, Pinterest, YouTube, Twitter, etc. Social media marketing is not all about posting on social media but it also involves running ads and promotions to reach your audience. You can use Instagram promotions, Facebook ads, or Twitter ads to reach your target audience. The good thing about social media marketing is that you can position your brand right in the face of your audience and quickly get results from it. Always consider social media marketing while creating a digital marketing plan for your business. 3. PPC (Search Engine Marketing) This one involves paying for ads on a search engine like Google, Bing, Yahoo, etc. to place your brand in front of potential customers. You can pay per click or impression. Before you start any advertising campaign on search engines, you should understand your audience and know the best keyword to reach them. Also, consider your budget and bid within what you can afford. Do your research and learn a lot about Google ads before you start your campaign. 4. Video marketing Video marketing is a content marketing strategy that involves videos. You can educate, inform or sell to your audience using video. Video marketing is fast trending and it has proven to work more than other content formats. Learning and investing in the best video marketing strategies for your business is an effective digital marketing strategy. 5. Email marketing This involves sending emails to your customers and email subscribers. This is a good way to nurture your leads by sending them your product updates, flash sales, discounts, etc. Email Marketing is an effective strategy for your digital marketing if your goal is to maintain a good relationship with your customers. 6. Instant messaging marketing This involves sending messages directly to your customers either on an online platform like social media or offline as an SMS. This digital marketing strategy can be used for announcing flash sales, new products, updates about product orders, etc. This is the best strategy if you want to reach your customers instantly. You can also use this method to build a stronger relationship with your audience. 7. Affiliate marketing This is when other people sell your product for a commission. This strategy is best for B2C businesses as it is the fastest way to make sales. B2B brands can also adopt this method if it works for them. Affiliate marketing becomes a digital marketing strategy when it is facilitated by affiliate marketing software like selar, pay-pal, etc. To be successful at affiliate marketing, you have to learn a lot about how it works. Also, make sure you onboard the right people to be your affiliates. 8. Online PR This can involve guest blogging on popular blogs, reaching out to media publications and journalists to share your brand’s story, engaging online reviews and reports about your brand, engaging comments on your social media pages and blogs, etc. The whole idea of online PR is creating a reputable image for your brand in the minds of your audience. This is a digital marketing strategy that involves careful planning and execution. It might take time and resources, but it’s going to be worth it in the end. What’s the newest strategy for digital marketing? 9. Automation Automation is quite new. It is creating
Good SEO Benefits Your Business
Socialander is a Digital Marketing Agency in Nigeria. At Socialander, we drive your business and brand to the very top, exploiting the search engine and positioning your business for SEO benefits which in-turn means more leads. How can SEO benefit your business? SEO benefits small business owners, it helps them to rank higher in search engines (Google, Bing, DuckDuckgo, etc.). And in turn, helps bring more qualified potential customers to their websites and increases conversion rates. Is SEO a good business? While it’s a competitive space. Thus, you stand out in the crowd with clear, consistent communication. SEO businesses are profitable for several reasons: SEO is a long-term marketing initiative. You’ll work with your customers for the months and years to come. Is SEO important for small businesses? If you’re a small business trying to reach customers in your area. SEO is important because it enables them to find you first. People are searching for your business (or products/services you sell). Also, your website is the place where they will look first. That’s why it’s important to show up on the terms they use. Is SEO worth it for small businesses? If you’re a small, one-person shop, then SEO is still a very important investment. But, it may make more sense to perform SEO on your own. This is better than hiring an agency to handle it for you. To answer the question, yes, SEO benefits is worth the investment. If you are looking to form long-run brand awareness. Expand your target audiences and earn a lot of revenue. Also, program improvement is crucial. Let’s examine ten SEO benefits for your business, and the way you’ll understand them. 1. It boosts your credibility A website that ranks on search engine results pages. This is thought of as high-quality and trustworthy by search engines. But, this boosts the credibility of your business. Pay time rising and adding content to your website, increasing your speed. Thus, researching keywords to assist your site rank even higher. 2. It does not need to value anything Apart from time if you handle it yourself, SEO doesn’t value anything. For instance, different marketing methods like pay-per-click. Search engines crawl your website 24/7. Also, promoting helpful content and serving to you discover new customers. To create the most of your SEO efforts. Some of it is slow reviewing the content on higher ranking sites inside your niche. In other words, aim to write down content that is higher than theirs. Then, share your content on your social platforms. 3. It supports content marketing Original content and SEO work hand in hand. This is by making useful content for guests. As well as text, pictures, and videos, your website can rank higher in search results. But, SEO will support your content-promoting efforts too. In other words, confirm that your content is top quality and optimized. This is for keywords you would like to rank for. Since, search engines like freshness, update your content. 4. It maximizes PPC Campaigns Unpaid (SEO) and paid marketing methods (PPC) work well. PPC helps your website seem at the highest of paid search results. Whereas, SEO will be an equal factor. Having each result at the top of the search engine results page. This helps to boost your brand’s credibility. In summary, this shows that you aren’t throwing cash at advertising to get on top. Thus, you will use SEO to maximize your PPC campaigns. For example, an upper-level page could do even higher if you use it as a part of PPC advertising. Nonetheless, particularly if the keyword features a low cost-per-click. 5. It offers you a competitive advantage Your competitors can be investing in it, which implies you must too, so as to also reap SEO benefits. Also, those that invest in SEO surpass the competition. This relates to program results and gains in market share. But, If you think about that, the results on the primary page of a Google search get over ninetieth of traffic. You can’t afford to not be there, particularly if your competitors square measure. In other words, begin by differentiating your competitors, and analyzing their strengths and weaknesses. Also, make and managing your online name. Then, make sure that your website loads up quickly and is mobile-friendly. In other words, build the most effective content attainable. Target provides the most effective user expertise. 6. It will assist you to reach a lot of folks While several marketing campaigns tend to target an outlined audience. SEO will assist you to attract anyone with intent at a given purpose in time. Still, what stage of the shopping funnel they’re in. If you target keywords instead of demographics as you would with PPC or social advertising. In other words, you’ll attract a lot of prospects who could also be curious about doing business with you. Create a listing of keywords you’d prefer to rank for. Then, use keyword analysis tools to expand it. Finally, use competitive analysis to refine your list. This is by distinguishing who your competitors are, and what keywords they’re ranking for. Wherever they need backlinks and use this data to form an improved SEO strategy. 7. It helps you rank higher in native searches Local searches like “plumbers close to me” have become a lot more common. But, eightieth of native searches on mobile result in conversions. Moreover, native SEO methods will assist you to attract these searchers who are able to get them. Thereby, the primary step to obtaining started with native SEO methods. So, it is making a Google My Business account. Then, begin requesting reviews from your purchasers. Optimize your listings by making certain that you have the right name, address, and signal. In other words, to optimize your listing for voice search. This implies writing made, compelling content in an informal tone. In summary, this answers the commonest queries and provides solutions to searchers’ issues. Other steps embody considering your native keywords. Thus, making listings in native business directories.
How to Market a Product Online To Get Consistent Sales
The end goal of marketing is consistent sales. This also means generating more income. Every business out there needs steady revenue to survive. A business that succeeds is a business that markets its product online to get consistent sales. Marketing is an important factor in business growth. Even big companies like Apple, Coca-Cola, Amazon still invest a lot of money in marketing. Marketing is the way of obeying the rule, “if you don’t show up consistently, people will not see you” Marketing is a game of following what works, you don’t do it your way, you do it the way it should be done. Hence, the need to learn how you can market your product online. Marketing can be effective or not. When you understand your business, understand the market situation and then streamline all your marketing efforts to suit your business, that is when your marketing efforts would lead to consistent sales. Before we explore the different ways you can market your product online, you need to understand the key things you have to do before you even start marketing. These key things span across the following: A plan should provide the following; Once you understand your audience, it would be easier to know how to market to them and make consistent sales. Effective market research answers the following questions: People only buy your product when it solves their problems. You know your product when you can answer the questions: If you would succeed in your business, don’t be pressured to sell a lot of things at the same time. These key things would set the motion for marketing your products and making consistent sales. Ways to market your product online to get consistent sales You can do all or some of the following to market your product. Again, you cannot choose a suitable way if you don’t understand your business and its market. Go on, know your business and start marketing your products using any of these ways: You can know if this effect when you make more sales in the shortest time. You can bring these people together to share their experiences with your brand and connect with other customers. This sense of connection would draw other people in to be interested in your product. This will add credibility and social proof to your brand. Don’t keep quiet about any post about your product, reshare them on your pages. This is one of the best marketing strategies that require the least effort. For one, this will show that you care about your customers, and then it will assure customers of security with your product. It removes the stress of responding to reoccurring questions your customers would ask about your products and it can also be a way to market your products. The aim here is to show people how well you understand your product and how it will solve their problems. People tend to respect you more. This could lead to absolute trust in your product. You know what that will do to your sales. 84% of people trust online reviews as much as a personal recommendation. Adding to that, 90% of consumers read less than 10 reviews before forming an opinion about a business Finally, 74% of consumers say that positive reviews make them trust a local business more. Social proof has worked over and over again for brands and you shouldn’t joke with it. Encourage customers to give you reviews about your product and when they do, do not hesitate to show others what your product can do. You can create this program and use it to entice others to your product. Reward them from time to time. Give them discounts, give them a shout-out, offer them free products. Just let them know you appreciate them and watch them become your brand evangelists. You can run ads on social media platforms like Facebook, Instagram, and even on search engines. Also, optimize your brand for searching on Google my business. For this to be effective, you should be sure the audience you’re writing for, needs your product. There are a lot of social media content ideas you can choose from. You can target these ads to convince them about your products. These have been the most effective targeted ads. Be clear about your objectives and exactly how you want your audience to participate for the best outcome. Define easy, simple rules before you launch your contest. Most people use a product because someone they like and follow talked about that product. Your digital marketing activities should be handled expertly if you want to get results. You can have people in your team who handle digital marketing or you contact professionals like Socialander digital agency to do it for you. Bonus Tips to marketing your product online effectively and generate consistent sales Let them see themselves using your products, highlight how their lives would be when they are free from their problems, and see them gravitate towards your brand. Over to you The real secret to marketing your products online to make sales is consistency. Promote, promote and promote. Don’t forget it’s a game of knowing what works. Keep measuring, keep updating, keep moving. Don’t forget that the simplest way to market your product is by providing excellent services. Word of mouth marketing is by far the longest-lasting way to make sales. Once you keep on getting referrals upon referrals for your products and services, investing in the other marketing efforts would be secondary. Do you need advice on how to go about marketing your products online? Book a free consultation session with us by clicking on “I want free consultation“
10 Awesome Social Media Engagement Ideas For Your Business
Your digital marketing efforts will not be complete if your brand is not on social media. Social media engagement is a factor that affects the result you get from being on social media. As your business continues to establish its presence on social media, there would be a continuous need to post the kind of things your audience would love to see. Your brand needs to keep your social media engagement ideas running in other to keep up with this growing need. Your brand should always strive to follow the 80/20 rule of promotion. That is, your feeds should be made up of 80% entertaining and engaging content and only 20% promotional content. This keeps your feed from feeling like a sales pitch. The key focus of social media engagement is to keep giving out the kind of content your audience would be interested in. We would run through some of the top social media engagement ideas that we’re sure would work for your business. How are we so sure? Because here at socialander digital agency, we’ve tried these ideas with so many brands and it has worked for them. You can book a free consultation with us if you are not sure about how to give your brand a solid online presence. We would be right with you once you click on “I want a free consultation” Why engage your customers on social media? Moving on, let’s quickly look at what your brand should aim to achieve with social media engagements. Having social media posts that resonate with your audience would more than anything, get people to like your brand. Sure, the result of any digital marketing activity is to make sales. But then, people focus too much on making sales that they fail to take seriously the one thing that would make people buy your product, likeness. Once you’re able to establish that love for your brand, everything falls into place. The whole idea of reading this post about social media engagement ideas is to learn how to make people love your brand. What is Social Media engagement? You can say people are engaging with your posts on social media when they perform certain activities to register the fact that they see and love the post. These interactions could be in form of likes, comments, sharing, saving, clicking on a link, and even placing an order. Social media engagement ideas to try on your business It’s normal to run out of ideas of what to post. That is why we are here to give you some reminders and probably new suggestions. Don’t be pressured to do all the following at once, you can take it step-by-step. For one, this will make you talk about a topic in-depth that you cover all the areas, leaving your audience satisfied. It also would add a form of structure and orderliness to your social media page. With these sessions, you offer solutions to the issues your audience might have, you give clarity to something confusing and above all, you show your customers that you care. This can be a good way to build thought leadership in your industry. According to data from Tailwind, 91% of Instagram posts with more than 1,000 likes or comments are related to a contest. Meanwhile, accounts that run contests regularly are noted to grow 70% faster than those that don’t. You can use hashtags to measure this. Although, you should be careful to recognize only holidays that are relevant to your audience in terms of demographics and interests. You can share short how-to videos, videos of things going on in your industry, and even motivational videos. Invest in quality infographics, and share from time to time to get more social media engagement. You can share their reviews, give them a shout and even advertise whatever they do on your page. This way you’re showing you care, and this would lead to a deeper relationship with your customers. Whoops!, we promised 10, but we’re not done yet Bonus social media Engagement ideas that will work for your business This interview can be written or video. You can share them and get feedback from your audience. If a brand says it better, why not share to educate your audience? This signals to your audience that you’re connected to your industry. It leaves a positive impression on you. You can then share this with your audience to get their feedback. Ultimately, this will give a different angle to the kind of content you share which is a good thing for social media engagement. You can even create a course and share it with your audience. This is a good thing to do whenever you run out of social media engagement ideas. You could go live to teach, announce an event, or just interact with your audience. This gives your page a fresh start and a flow of new engagement ideas. For example; converting a blog you’ve written into short carousels to post on your page, short clips from the videos on your YouTube page, translating your videos to a blog, etc. There are a lot of memes on social media. All you have to do is to pick one that interests you and customize it to fit your brand. This is a good social media engagement tool as trending topics tend to spark more responses from your audience. The goal is to get their feedback and learn about them better. This could invite new ideas on how to engage them. Over to you It is not complete to learn about these social media engagement ideas without applying them to your business. The following tips could help you stay consistent with engaging your customers With all these in place, you would be just fine. Don’t forget to book a free consultation session with us if you need to gain more clarity. Click on the “I want a free consultation” to get started.
How to Get Real Estate Buyer Leads in Nigeria
Marketing is something every real estate seller in Nigeria should take seriously. It starts from getting real estate buyer leads and then extends to lead nurturing and conversion. As a real estate seller, you should learn marketing if you want to succeed in the business. In the course of this post, you would learn all about how to get leads as a real estate marketer. Why should you generate real estate buyer leads? Your buyer leads are people who already have an interest in real estate. The aim is to get all these people interested in your brand and what you offer. Once you get them to like your brand, you can go on to nurture them convince them more to make sales. You get real estate buyer leads by presenting yourself as the solution to their problems. People would get into your funnel if you have something to offer. Challenges with getting real estate buyer lead in Nigeria It is worthy to note that getting leads as a real estate seller can be a hard nut to crack. The market is already saturated and there is a lot of competition. You might not find it easy making waves through the crowd. Also, a lot of people have lost trust in real estate sellers. This is because there’s been a lot of scams and illegal transactions. People would become skeptical at first and you have to put in a lot of work to gain people’s trust. 10 Tips to getting real estate buyer leads in Nigeria Remember that people get the first impression of your brand once they come on your website. It is good you make them feel at home on your website before they buy a home from you. You can put it upon yourself to create content around these questions and put it out there. You can do this through your blog, your social media page, and by sending emails. As you answer these questions, people would perceive you as a professional. You can get leads by including a call to action at the end where you collect their information. Getting real estate buyer leads is even easier with social media. You can easily target those people that have interacted with your brand on social media. They will like your brand and even refer other people in their circle. Don’t forget about paid advertising which can be in the form of search engine marketing and social media ads/promotions. These activities would put you in from of your real estate buyer leads. You can’t get people in your funnel if they haven’t seen your brand anywhere. You can get their contacts at the end in exchange for the knowledge offered. Organizing events have proven to be an effective marketing strategy in Nigeria. Pro tip: Go beyond digital!. The real estate business in Nigeria is still adapting to the digital space. It’s been an offline venture. Don’t be so caught up with marketing online, some of your customers are not online. How do you then get real estate buyer leads offline? Organizing events can help. Advertise this event on radio stations, tv ads, posters, banners, trade fairs, etc. If people can’t see your brand online, they should see it offline. Just be everywhere. You can do this event occasionally, it’s all part of lead nurturing. When people keep seeing your brand beyond the online space. It would give you an edge. FAQs on getting real estate buyer leads in Nigeria Is getting real estate buyer leads easy? Things are much easier when it is done with the right tools and knowledge. Getting real estate buyer leads involves having knowledge about the real estate market and investing in marketing tools. How do you get real estate buyer leads? You can get real estate buyer leads through email sign-ups, social media follows, SMS integration, local events, etc. Once you’re doing your digital marketing well, you can incorporate these lead generation mediums and start getting real estate buyer leads. What are the challenges to getting real estate buyer leads in Nigeria? In Nigeria, there are a lot of real estate sellers. You would face fierce competition once you’re starting. Putting in a lot of work in getting buyer leads would do a lot for you. You would also have to convince people that you’re legit. The best way to do that is to be legit yourself. Give people exactly what they expect from you, and even more. With time, people would trust you. Conclusion Everything that would make you succeed in real estate in Nigeria does not start and end with getting buyer leads. You have to understand your market. Extensive market research would help you do that. Also, you need to nurture your buyer leads to the point where they face no doubts to buy what you sell. This whole thing would be complete only when you make sales. Don’t be distracted with getting buyer leads that you forget to sell to them. Digital Marketing is an all-around marketing strategy, feel free to contact us for all your digital marketing activities.If you have more questions on how to position your brand as an expert in the real estate industry, you can book a free consultation session with us by just clicking “I want a free consultation”
The Best Digital Marketing Agency in Lagos
Have you ever thought of why your competitor performs better than you in a particular line of business? If yes, then you need to hire the services of the best digital marketing agency in Lagos. What is Digital Marketing? Digital marketing is simply marketing that is done digitally and before we understand digital marketing, we have to understand what marketing is. Marketing is defined by American Marketing Association as “the activity, set of institutions, and processes required for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, as well as society at large.” Digital marketing is a type of marketing in which brands promote their products and services through a digital channel. These digital channels could be a website, a video streaming site, social media, mobile applications, video games, messaging app, email, online events, Search engines, Tv/video ads, e.t.c. Digital marketing activities There are various digital marketing activities which include; web design, app development, social media marketing, blogging, search engine marketing, search engine optimization, as well as content marketing, amongst others. A digital marketing agency should provide all these services to qualify as one. Digital Marketing vs. Digital Advertising Is digital marketing the same as digital advertising? Let’s take a moment to truly understand the difference between digital marketing and digital advertising. This is so you know what to expect from a digital marketing agency before you hire one. Digital Marketing is an ongoing process, while digital advertising can be a one-time activity. Advertising is solely for awareness, while digital marketing is the process of bringing in consistent sales. Digital marketing starts from market research to customer satisfaction. It deals with market research, promotion, advertisement, distribution, sales, public relations, and customer satisfaction. While digital advertising is mainly promotional activities on radio, television, newspapers, magazines, hoardings, social media, sponsorships, posters, e.t.c. Digital Marketing encompasses the 4ps of marketing which are the product, price, place, and promotion. For digital marketing to be complete, everything in the 4ps of marketing should be present. This means that digital advertising is only a part of digital marketing as it deals with the promotional aspect. Difference Between Online Marketing and Digital Marketing Online marketing must be done and accessed through the Internet but digital marketing goes beyond the Internet to other digital channels like video games, SMS, Mobile applications, e.t.c. We can say that all online marketing activities are digital marketing but not all digital marketing activities are done online. What is a Digital Marketing Agency A digital marketing agency is a company that provides digital marketing services to other businesses. A digital marketing agency is faced with the whole process of marketing a brand digitally. In summary, a digital marketing agency should provide; market research, SWOT Analysis, and use this information to solve a brand’s problem. Best Digital Marketing Agency In Lagos The question should be, what criteria could qualify a digital marketing agency in Lagos as the best? i. Great team The best digital marketing agency in Lagos should have a great team for; programming and web design, pay-per-click and SEO, social media, analytics, copywriting and more. ii. Transparent billing The best digital marketing agency in Lagos should ensure to draft their pricing contract to be easily understood. iii. Solid online presence The best digital marketing agency in Lagos should have a strong online presence. No one would want to work with an agency that has a weak online presence. iv. Flexibility The best digital marketing agency should be able to move with trends in technology. It would be bad for an agency if it neglects to adapt to new technologies. v. Creativity To be the best digital agency in Lagos, your creativity has to be good. You have to be a trendsetter, be good with designs, social media campaigns and SEO. vi. Measuring results To be the best digital marketing agency in Lagos, your result needs to be measurable. Your prospective clients would need to get testimonials from previous clients as a way to measure your capabilities. vii. Analytics tools To be the best digital marketing agency in Lagos, you must perform keyword research and competitive analysis. You should also be able to explain the data to your client, detailing how the analysis would have a positive impact on their business. viii. Problem solving skill To be the best digital marketing agency in Lagos, you should be able to foresee problems and generate solutions. ix. Ability to execute The best digital marketing agency in Lagos should be able to execute creative ideas generated. As you can see from the above listed, being the best digital marketing agency in Lagos is no joke. And having a bad digital marketing agency in Lagos running your business would be catastrophic. But with Socialander, the best digital marketing agency in Lagos, we give you the best and more. Our services include: 1. App development Having an App for your business is like having a mobile office where people can access you any time and anywhere without having to visit your office. The major goal of building an app for your business is to be closer to your customers. Once people have your app, your brand is living with them and this is a good step in achieving your marketing goals. Our team of experts at Socialander would build the app just perfect for your business. 2. Web Design Millions of people are searching for your products and services online daily and how would your product and services be seen if you don’t have a website? At socialander, we build the website of your dreams. We build your business a website that suits its activities and branding. Of course, we won’t provide any service without first understanding what you need. 3. Content marketing Every aspect of digital marketing needs content. For all your content marketing activities like blogs, website content, social media content, we would deliver. 4. Branding The first step in digital marketing is being present online. You can’t have a solid
5 Ways to Improve Your Search Engine Ranking on Google
Ranking high on Google is the basis of all your web marketing goals. Most of the traffic that comes to your website comes from search engines. Your website showing up on the first page of a search engine gives it the opportunity to be seen by searchers and once they see it, they can be able to click on it. Traffic to your website will lead to more brand awareness and conversion. According to Backlinko, the first result on Google gets 31.7 percent of all clicks while results on the second page receive just .78 percent of clicks. The best page is written for both the user and SEO in mind, not either of them but both of them. Always have it in mind to satisfy both the reader and the search engine in your web writing activities. Ways to improve your search engine ranking on Google Doing these 5 things will help you rank high on Google: Publish relevant contents Publishing relevant content means answering everything the user has in mind in a search query. You do this by understanding your customers and their behaviors. This will help you write the kind of content they would love to read. This involves using their language and the kind of tone that appeals to them. This requires an in-depth study of your buyer persona. Another aspect of this is using the right keywords in your content. When you use the right keyword and your content is written the way your audience likes it, your website will have a chance to rank higher on a search engine. Speed If your site is slow, you have a little chance of a high rank in a search position. It will affect your ability to convert and sell to new customers, too. Walmart experienced a sharp decline in conversions when its page load times increased from one to four seconds. If this happens, it doesn’t matter what your on-page SEO, meta description, or title tags are. The search algorithm will punish you, even if you’re a giant like Walmart. You can use the following and other tools to check for your site’s speed: Optimize for mobile More than half of all website traffic comes from a mobile device. That means if you want to rank well, your site needs to perform well on mobile. Google’s Mobile-Friendly Test offers a quick way to determine if your site is mobile-friendly or not. In 2020, Google moved to “mobile-first indexing” which means Google looks at websites as a mobile device. If your site is hard to navigate, your ranking will be impacted. Information from this will help you take steps in making your website mobile-friendly. Update your website regularly This indicates how relevant your website is. Relevancy is one of the key factors to rank high on a search engine. Keep adding new content to your website at least every week. This could be adding information about a new product or service you’re selling, a customer story, or a product video. It’s also important to update your web content pages at least every 6 months and remove content that is no longer relevant. Regular updates on your website encourage search engines to visit your website more often. The more frequently they visit, the faster they can discover new content on your websites and this will give your website a good ranking benefit. Gain external links on your site This is a major factor for your off-page ranking factors. Links from external websites are considered a vote of confidence in the accuracy, relevance, and usefulness of your content especially links from high-ranking websites. Your goal should be to have the kind of content other websites will like to link to. How do you achieve this? Quality contents! Quality content means different things to different people, but in all, your content should be meaningful and well detailed to earn backlinks from reputable websites. A bonus, This is a way of letting Google know what your website contains. With this, Google will rank your website based on what it contains. And if your website contains what a user is searching for, it would be a high ranking for you! Title metadata is one of the most important metadata on your website. It is responsible for the page titles displayed at the top of a browser and as a headline within the search engine’s results. Description metadata is what tells what is on your page. It is an appealing description of what is contained within a particular page. Also, always use alt tags to describe your image and video media. This tells Google what is contained in the image or video. In summary, relevant content, a good website speed, a website optimized for mobile, link-worthy content, content with metadata and alt texts, and a website that is refreshed and up to date will always win for a high ranking on Google. Once you have these things in mind, you are good to go for a good ranking on Google. Do you want to talk to a professional about your website ranking issue? Book a free consultation session and talk to a team member by clicking on I want a free consultation.
What Does SEO Mean?
There is so much information out there, but not so much information can be seen with one click. The goal of SEO is to make your content visible once anything related to your content is searched for. SEO means Search Engine Optimization. It’s not such a big word. In a simpler term, SEO is making your content visible on the web. With SEO, you can make your brand’s content appear on a search engine’s SERP. SERP means search engine result page. Your company’s SERP ranking is where it ranks in the search engine. You won’t have so much competition online, once you prioritize SEO. SEO is a long-term strategy, it’s not what you do today and expects results tomorrow. According to Semrush, SEO should show results within a 6- to 12-month period. It takes time and patience to get the required result. Aim for daily activities with the goal of long-term success. Does SEO involve only blog content? SEO deals with everything on the internet including social media, email, etc. It then means that once your business is online, SEO should be your priority. In both blog content and social media, human interactions and algorithms are the major keys for SEO. The goal of this post is to make you understand the importance of SEO and how you should go about it in your business. What does SEO involve? SEO focuses on making your content seen by both the search engine’s algorithm and humans. Is your content relevant for humans? Can the algorithm notice your content? These two questions would guide your SEO process The three main components of SEO are Content, popularity, and speed. Content: Focus on writing well-informed quality content. The content should be relevant. SEO starts with content because it is the one you can work on without external help. Also, consider your goals before writing any content. Is it to generate more traffic? get more sales? or get more visibility? SEO-optimized content involves structuring your content the way search engines will see it. Prioritize your keyword, make sure to use the keyword in these 5 places: title, header, image alt text, link text to that page body. Example: Target word: SEO Title: What does SEO mean? Headers: <h2>What does SEO involve? Links to the page: Good: What does SEO mean? Bad: How to rank higher on Google Aim for 2% keyword usage of the word count (explain) Your site HTML matters. Without proper tags, headers, and descriptions, google would not find your content. Another thing is the design of your headers. Headings are the titles of each section on a web page. They organize the text and make it scannable. On any website, headers are set by tags. The largest is <h1> and normally goes at the top of a page. The next largest is <h2> and so to <h6>. Note that you shouldn’t overuse the keyword in your content. This would result in keyword stuffing and it is bad for SEO. Also, freshness counts for SEO. Posting new content signals to google and brings its attention to your site. Always go through your content to check for accuracy, fix any broken link, refresh old data, bringing in new statistics are good ways to tell google that your content is relevant. For social media, updating your content and repurposing the old one does the trick. The structure of the content is important. Make sure the texts are broken up and the sentences are not long. Make use of short sentences and paragraphs for easy readability. There’s a thing called bounce rate. How much time people spend on your content matters. This shows the search engine that your content is of good quality and relevant. People coming to your site and leaving immediately would result in a high bounce rate and it’s not good for your search engine optimization. Popularity: How popular is the keyword you want to rank for?. The main idea of SEO is to have content that people are searching for. Tools like Google trend and Google keyword planner can help you target the right keyword. Another way to gain popularity is by writing guest posts. Guest posts bring traffic to your site. Aim to write guest posts for websites in your niche. The idea is to offer free and quality content and get exposure to their audience and an SEO boost from linking back to your website. Also, content promotion is key. Promote your content on your social media platforms and other media outlets. Run good ads on google and make sure to drive enough traffic to your website. The goal is to get more people to see your content. Once there is much traffic coming into your site, the search engine will classify the content as important and will make it rank higher. This will boost your search ranking. Popularity also involves how many backlinks your website has. This goes both ways, a lot of websites linking to your page will bring more traffic to your site. This will get the attention of the search engine and it will rank your website high. The basic trick for getting traffic is creating content people would want to share. This works for social media too. Speed: This is mainly for web content. Optimizing your website for search engines requires you to make your web page easy to access and this involves working on the speed. You can use tools like google speed insights or webpage tests to check your web speed. In conclusion, make sure your content is relevant and optimized, prioritize link building, and ensure your website has the best user experience in terms of speed and navigation. Pro tip: Optimize your website for voice search. Voice search is becoming more popular. It is what the future holds. Optimizing Your website for voice search will do a lot for your SEO. In addition, pay attention to your metrics, use tools like Google Analytics, Google search console to keep track of your page
What Is SEO And How Does It Work?
Have you ever wondered how contents make it to the first page of a Google search? If no or non-vehement yes, then you need to know more about SEO and how it works These contents are displayed on the first page of a search result because they have been optimized. Optimization simply means making something fit a particular system by following a set of rules. SEO means Search engine optimization. They are those steps you take to make your content seen on a search engine, especially on the first page. One of the goals you should have is directing traffic to your website. And the best way to do this is to make people see your website’s content online. These website contents could be your business blog, landing page, and even your home page. SEO is like coming out and standing in front of the people interested in your products so that whenever they search for a keyword related to your products, your brand shows up. The end goal of SEO is first, to build your brand’s awareness and then to generate leads that could convert. There are different steps you should take to make your SEO a success and you would learn them in the course of this article. The two sides of SEO Every activity that contributes to SEO are classified into two types On-page SEO refers to changes you make on your site that impact SEO. These include writing quality content that readers will like, using keywords that people are searching for, adding meta tags and alt tags, using HTML headers, structuring your website well, etc. Off-page SEO is all those activities that take place outside your website to raise your site’s rankings. Those activities include earning backlinks, getting traffic from social media and other sources. How does SEO work? Your SEO success is determined by how search engines work and how well you’re able to keep your site up to its standard for ranking. You can say your website content is search engine optimized when it appears on the first page of a search engine like Google, bing, yahoo, etc. Different processes take place before your content get’s to a search engine’s first page. For a search engine like Google, the first thing that will qualify your website for ranking is when Google robots can crawl your site. If a search engine can’t crawl your site, it could be for the following reasons: Making Your site crawlable is all about making Google see your site. A search engine scours the Internet for content, looking over the code/content for each URL they find after which they store everything they found in a database, this is known as indexing. After indexing, it now has the chance to be displayed as a result of relevant queries. Once your page has been crawled and is placed in a search engine’s index, it is your SEO efforts that will place you in the SERPs(Search Engine’s Result Page) Google will rank your content on the first page if it provides the pieces of content that will best answer a searcher’s query, which means that results are ordered according to relevance. How would you make your content relevant? Keyword research provides you with specific search data that can help you answer questions like: After that, the next thing is to help the search engine understand what your page contains by adding the necessary title and meta descriptions, adding alt tags to your images, choosing the right format and arrangement for your content, and, making sure your pictures, videos and other files are compressed enough to enhance the speed of your website. You can now go on with other off-page activities like directing traffic from your social media and earning backlinks from other websites. This improves the popularity of your website and popularity is a major factor for SEO. In summary, once your website can be crawled by a search engine, relevant optimized content will always win. SEO is a long-term thing. It requires patience and time for it to be effective. Always have a consistent budget for SEO for your brand and keep testing and trying new things. Don’t forget to measure and keep track of your progress. If you have questions about SEO, you can book a free consultation session to talk to a team member by clicking on I want a free consultation.