Boost Web Traffic Without SEO: Effective Strategies & Guidelines
While SEO is one of the most effective strategies for increasing website traffic, it might not be enough. Consider that your entire traffic is derived from SEO. How will this impact your site? Potential customers will be lost! Increasing web traffic is not easy, which is why it is imperative to diversify your methods. In the case of multiple traffic sources, you won’t completely lose business due to changing algorithms. The optimization strategies in your toolkit will help you increase the efficiency of your business. If your site has little scope for search engine optimization (such as podcasts), diversifying your web traffic can be helpful as well. The purpose of this post is to provide you with effective strategies to grow your website traffic without SEO so you won’t be stranded by algorithm changes in the future. , we’re also going to discuss practical tips you can start using right now for a boost in traffic. Why Should You Try to Grow Traffic Without SEO? There are a lot of ways to generate traffic, but not all of them are equal. Clearly, high-quality traffic (containing users with a higher likelihood of converting) offers a better return on investment. You may also want to consider other methods of growing your website traffic if you’re not an expert on SEO. You shouldn’t ignore SEO completely. In order to avoid being penalized and to be indexed by Google, all websites ought to follow best SEO practices, regardless of their niche. Adding the strategies we’ll discuss below to an existing SEO strategy can be beneficial. Top Strategies to Increase Website Traffic Without SEO If you want to increase website traffic with no SEO, you would need to perform a plethora of tasks that include: 1. Content Marketing Content marketing refers to a way of organically advertising your brand through high-quality content. You must have heard this term since you have been reading about digital marketing. Blog posts, audio episodes, infographics, videos on YouTube, downloadable PDFs, etc. are all examples of content marketing strategies. Blog posts aren’t the only form of content marketing. A podcast or a webinar may be right for you if you connect better with audio. Social media apps today allow you to share photos, audio clips, text or videos in a variety of ways. To find out what formats work best for your audience, you could try one or more of these. 2. Pay-per-click advertising You should use content marketing to create original, research-based posts for your site, but it can be expensive, especially if you hire established authors to do it for you. Most of these projects also take weeks or months to show results, which isn’t a practical timeline for many businesses. If you want quicker results with a budget you can control, why not try paid ads? Social media is used by seven out of ten Americans today. Approximately two thirds of Americans use social networks. Imagine what you can accomplish this way! Your website can generate thousands of clicks over the course of a few minutes if you pay for ads. The presence of new advertising and social media platforms is making it easier than ever before to get your ads seen by the right people. You can, for example, use Instagram to target your business by utilizing detailed customer personas and multiple targeting options – without spending a lot of money on mass advertising. Nevertheless, advertisers do not have to rely on the biggest platforms to be successful. Rather than advertising on an established platform, you can find greater success by advertising on a platform with an audience that aligns with your products. Adverts on Reddit, instead of Facebook or YouTube, would be more effective if your ideal customer is an adult who enjoys memes and random stories. Dating apps are another option. Adverts on dating apps like Tinder can help you find your target customers faster if your brand focuses on relationships or if you target young singles. Don’t worry about spending $1,000 on your first day because paid ads won’t take a lot of money. If you use $5-$10 a day, you can see if it works. Just learn how different platforms work by doing that for a week. 3. Social Media Strategies It’s best to meet your customers where they hang out if you want to increase traffic to your website. The majority of people are using social media these days. In addition to reaching new users, increasing online brand awareness and driving more traffic to your website, you can increase social media marketing efforts. Using social media to drive traffic to your website? There is no such thing as barging into “conversations” on social media and asking people to visit your website or to buy an item. If you were meeting someone for the very first time, consider how you’d present your brand. Would you immediately talk sales in their face? Or would you give them details about your products or yourself first? Whenever you use social media, remember that users are looking for entertainment, not for sales. The best way to make sure that your efforts are well received is to provide value to your potential followers and create positive relationships with them. Post fun photos of your employees or informative posts like how-tos. Boosting engagement and securing more social media followers can be achieved with a detailed guide. To grow your website traffic, here are the top options: 4. Strategies for Link Building Link building is often mentioned when marketing teams discuss SEO. Your website will appear higher on the search results page if reputable websites link to it. Sounds helpful, but that’s not all. Did you know link building can help you increase web traffic without relying on SEO? Building links for brand awareness entails focusing your strategies on expanding your reach, gaining new audiences, and making your brand more visible. A backlink in a blog post is more than a simple reference. It takes more planning and
Powerful Techniques For Boosting Customer Retention Rate
A repeat purchase from a customer is more cost-effective than finding new ones. The cost of clicks and conversions always seems to increase for businesses, especially in crowded e-commerce arenas. Do you ever seek ways to reengage customers so that they come back again? It’s a good time to build a customer retention strategy for existing customers if you haven’t already done so. Read on for more information. What is customer retention? A business that retains its customers focuses on activities that will increase the number of repeat customers and the profitability of each of them. You can enhance the value you provide to your existing customers through retention strategies. Ideally, the customers you worked so hard to acquire will stay with you and will experience a truly exceptional customer experience. Essentially, customer acquisition is the first step toward building relationships with customers and maximizing revenue for each one. Customers are re-engaging through customer retention. But what are your time and resource requirements? This will depend on your business. What Metrics Must You Consider In Building Customer Retention Rate? Understanding the underlying metrics of customer retention is the key to an improved customer retention rate. Which metrics should you focus on? Are they measurable? How can they be improved? Your store’s profitability will be significantly and lastingly increased if you answer these questions. We will examine why customer retention metrics are important by looking at the three most important ones. Repeat customer rate Purchase frequency Average Order Value (AOV) 1. Repeat customer rate Keeping customers is driven by repeat business. The return on investment from your customers is measured in this metric. Keeping track of your repeat customers is an excellent way of evaluating how well your retention strategy is actually working. The higher this metric is, the more willing customers are to return to your store. How to calculate repeat customer rate There are so many complicated calculations to keep track of in calculating retention metrics. You only need two pieces of information to calculate your repeat customer rate: A. Customer purchases multiple times More than one purchase has been made by a customer in a specified time frame. To see an overall picture, look at the whole year. B. Customers who are unique Customers who purchased your products during a specific time period are included in this statistic. Order numbers are not included in this statistic. When you write out this equation, it looks like this: # of Customers That Purchased More Than Once / # Unique Customers 2. Purchase frequency You can find out how frequent your customers buy from you from the purchase frequency. The fact that repeat customers account for a significant portion of a store’s annual revenue-depending on the category-makes this even more crucial. How to calculate purchase frequency You can calculate your store’s purchase frequency in the same way you would calculate repeat purchases. Divide your store’s total number of orders by the number of unique customers over the same time period you chose for your repeat purchase rate (e.g., one month). When you write out this equation, it looks like this: # of Orders Placed / # Unique Customers 3. Average Order Value You need to maximize how much each purchase is worth once you know your repeat purchase rate and frequency. An average order value is a metric that indicates how much money your customers spend in each transaction in your store. How to calculate Average Order Value If you have set a time frame for your repeat purchase rate, you should use the same time frame for calculating your average order value. Divide your annual revenue by the number of orders processed by your store. When you write out this equation, it looks like this: Total Revenue Earned / # Orders Placed What Timeline Does Customer Retention Take Effect? Depending on where your store is in its life cycle, prioritize customer acquisition or retention. It differs greatly from a business that has been operating for many years from one that just opened yesterday. 1. Starting a new store: When you are just starting out, your primary concern should be getting customers. Acquiring new customers should completely override keeping customers. Develop strategies and tactics that encourage your customers to stay with you. 2. Getting traction: You have customers and you are getting occasional sales. Now, you can start implementing retention elements to increase each customer’s purchase frequency. Starting with a retention email campaign that encourages past customers to return would be a good place to begin. 3. Consistent: Your sales are growing, but you’re not a juggernaut in e-commerce. It is now that retention should be incorporated into your acquisition strategy. Besides an incentive program, you might also want to look into getting more serious about marketing automation. 4. Establishment: You now operate an e-commerce store that is established. Small retailers often struggle to continue growing. It may seem that acquiring customers will lead to many onetime purchases, but keeping them will make them spend more often, thus increasing their lifetime value. It is important that you focus on retention at this stage. 5. Respected: You have survived the initial firestorm now that your store has become well-established. There are many processes and automation in place that have helped you to accomplish many early goals. The time has come for you to prioritize retention. Your strategy should be tailored to how your store fared during its current phase as well as what you sold. Methods for Increasing Customer Retention Rate The benefits of building a strategy to retain our existing customers are just as important as acquiring new ones. As well as this, we calculated what we should monitor to stay on track. Here are some suggestions for improving customer retention. Utilize customer accounts Customer service should be improved Set up a customer loyalty program Communicate with customers in an engaging manner Give a return credit or discount 1. Utilize customer accounts Customer accounts can be both good and bad.
How to Manage Website Project Management Effectively
According to how effectively they are managed, web development projects can succeed or fail. If you don’t follow due processes, you’re going to end up with 404 errors, buggy designs, unsatisfied clients, and just about every other type of gremlin you can imagine. It will help you get started managing your own web development projects with this ultimate guide. Through planning, building, optimizing, finalizing, and launching, we’ll show you how to plan and manage a website project. What is Website Project Management? Website project management includes everything from building new sites to redesigning them and migrating them. An organization’s project management process combines a project management platform with collaboration tools to achieve a specific goal. Vital Aspects and Personnel For Web Project Management It’s essential that you set yourself up to manage the website project before you begin. It’s crucial that you have the following three elements in place: Project manager: This is someone who manages a team through different stages of a project. In the event that your business grows sufficiently, you might be able to hire a full-time project manager, or you could hire a freelancer for specific projects. You can also entrust a project to an existing member of your team. Project management platform: Typically, project management platforms are used to manage website projects. There is a common purpose shared by all of these platforms, but beyond this, they can differ greatly. Methodologies are systems of methods for organizing how processes work. Project management involves a wide variety of methodologies. Perhaps the best known is agile project management. In addition to XP, PRINCE2 is also a popular project management methodology for delivering website development projects. You will need to train your team in whatever methodology you choose before you start work on projects. Your project management platform should also describe the methodology within the project documentation. The website project management process can begin when you’ve selected a project manager, a project management platform, and a methodology. Step #1: Planning Developing a plan with the client When organizing a website project, the first step is for the client to clearly define what they need. Depending on the nature of your business, this could be a third-party client or a stakeholder from within your own company. A good starting point would be to ask the client to fill out a questionnaire about important variables of the project. Among the questions you might include are: Which audience do you intend to reach? Do you want your website to have any specific sections? Do you need any specific pages? Are you planning to update your site’s content frequently? How will you manage the content on your website? Will you need a content management system (CMS) or a website builder? Exactly which three website designs do you like the most? Which of their qualities do you like? Which websites do you hate the most? Where do you stand financially? If they put these comments in writing, you will have a better idea of how to plan the task’s deliverables and define its scope. At this stage, the more questions you ask, the lower the risk of your client complaining later about subjective factors. Upon starting every project, we suggest asking at least ten to twenty key questions. Create a quote and specification for the website, based on the information you gathered from the questionnaire and the meeting with the client. This should cover the entire scope of the project. You can move forward with the planning process once the client accepts the quote and signs the contract with you. Taking the team’s ideas into consideration Following the website specification, discuss the website project plan with your team. Consider the following questions with your teammates: Which project deliverables are expected (what exactly needs to be done?) Can each member of our team handle the different tasks associated with the project? Does the project require a significant amount of budget from the client (or time from the organization)? Does the project have dependencies in which one task can only be completed after completion of another? Answering these key questions will enable you to draw out a basic plan of how the website project is going to be implemented. Now that the client has seen the plan, it needs to be approved. In your project management platform, you can create a new project once the client and other key project stakeholders have agreed upon the plan. Step #2: Developing As a team, you are likely to focus on designing and developing the site’s layout, content, and functionality. A project manager’s primary focus is monitoring the team’s progress, ensuring full adoption of the project management process, and removing any obstacles that team members report. Utilizing visual aids such as burndown charts to represent the percentage of project work completed compared to the time, team progress can be tracked at a granular, task-by-task level, and also at the bigger picture level. In general, the project manager makes sure all steps are adhered to. Using the project management platform might require training team members. You may have a blocker in the form of an insufficient amount of knowledge about web design, or you might be missing content to complete your page design. A project manager works with a team member who flags up a blocker to resolve it. A team can stay on top of all these considerations by holding regular meetings throughout the build phase. Step #3: Optimization The upload phase involves optimizing the website for cross-browser compatibility and compressing image files to make sure it is as good as it can be. Our recommendation is to use a site optimization checklist as your basis for optimizing your website during your project management process. After creating your checklist, you can assign a task to each requirement and make sure everyone on your team is on it. The optimization phase is managed similarly to the construction phase, from this point forward. Step #4: Finalization Project management for
How to Gain More Customers Online Using Efficient Strategies
According to many statistics, customer acquisition costs from five to 25 times the cost of customer retention, hence, if you want to gain more customers, your duties just increased. Any product that you sell, whether it’s digital or in a store, deserves your attention. Business success today depends on a strong online presence that constantly attracts new clients. Besides, your existing customers are 31% more likely to spend more on your new products and 50% more likely to test your new products. However, customer retention isn’t the only thing to focus on. This loyal customer base was once only potential customers. Consider that half of all customers will naturally leave after five years. Let’s talk about 7 tactics you can employ to reach more customers and gain their undivided attention now that we’ve established how important it is for your business to be found online. Utilize Social Proof Your audience would rather hear it from someone else, preferably one who is not affiliated with your brand, regardless of how much you try to convince them that your intentions are good and your products or services are of superb quality. Consumers around the world trust recommendations from friends and family more than brands, a Nielsen survey showed in 2015. In a similar vein, only 57% of consumers believe brands consistently produce authentic and relevant content. Ask your existing clients to spread the word about you in reaching your audience and catching their attention. Your website can include customer testimonials to dispel your prospects’ doubts and suspicions as to the quality of your products and services. A product page, home page, and thank you page will all be more effective in displaying social proof – the last one will prevent customer remorse, an unpleasant experience after a purchase has been made. Leverage Local SEO You may find local SEO tactics especially effective if you’re running an offline business, but even if your business is largely based online, it’s a good idea to target local customers. Numerous statistics support this statement, and the most striking one is that 97% of consumers searched for local businesses online in 2017. The same thing applies to half of the people who perform a local search within 24 hours of the search. Several things can be done to improve your local search engine optimization, and this and subsequent articles already touched on the majority of them. Increase Website Efficiency You usually want to drive traffic to your website through marketing and advertising. Imagine how disappointed you would be if your visitors arrived at a visually unappealing home page after earning their trust. Your plan to gain more customers will fail without a great website. They won’t spend too much time looking around your website, so your products and services won’t be discovered. You may be offended that they are so focused on the aesthetics of your website, but put yourself in their shoes and think whether you would trust your credit card number or other sensitive information to a shoddy website. 94 per cent of negative feedback about websites is related to design. When your website loads slowly and looks old, you should take steps to make it more user friendly right away. This will make your website seem unreliable. Take Advantage of Content Marketing By creating high-quality, valuable content that speaks to your audience and addresses some of their common issues, you can reach more customers and bring them to your website. Small business owners sometimes believe they can’t come up with useful and entertaining content because they are too busy and incompetent, but this is far from the case. If you’re running a fashion business, share some tips on clothing and style. It is more important to show your expertise and be helpful. It is natural for your target audience to gravitate towards you if you appear an expert willing to share their tricks of the trade. Publishing frequent content is the key to generating new, qualified leads, so make your content marketing efforts consistent. Nevertheless, post less but better than more but less well. Instead of more but less good, focus more on quality. If you want to reach additional audiences, collaborate with similar businesses in the area and write guest posts on their blogs. Try Paying for Advertising The organic reach of the Internet is declining. In other words, you won’t be appearing as frequently in your audience’s feed as before – Facebook has tweaked its algorithm so that it shows posts mainly from users’ friends and family members to promote meaningful connections and interactions between users. The number of people seeing your social media posts on your business page is only 0.5%, which is a pretty meagre figure considering how much time and effort you devote to your social media content. In other words, Twitter has practically curbed unpaid posts from brands and businesses. Furthermore, Facebook ads offer great targeting options, including geographic targeting, interests, and a lot more. Despite the recent announcement by Google that it will prohibit advertisers from targeting audiences based on age, race, or gender, there are still a few things you can do to target different segments of your audience with relevant ads. You can still target them based on their recent purchase behaviour, important life events, and lookalike audiences. Finally, Facebook retargeting allows you to stay on your prodigal prospects’ radar and convince them to come back to complete their purchase, as well as bring you a lot of new customers. Maintain Impressive Social Media Presence Social media is a big part of your target audience’s free time (although research suggests that people hang out on Facebook and Instagram at work, too). Having great presence on social media is a huge plus which helps gain more customers for a business. As they scroll down their feeds, it makes sense to share a funny meme or compelling content on a relevant topic to grab their attention. For your marketing efforts to be successful, you should be
Impressions vs Reach: What Are the Differences Between Them?
If you want your business to grow massively, it’s critical to know the difference between reach vs impressions. There is no clear understanding of the significance of each of these metrics in the minds of marketers. Many understand the importance of social media engagement. In strategy, it is all about improving your metrics and focusing your efforts. There are numerous social media terms that are misinterpreted and some are even considered synonymous. Even though reach and impressions are often grouped together, they do actually have different definitions. Let’s learn more about impressions vs. reach before measuring these metrics correctly. What Are Impressions? When a user sees an advertisement, that is known as an impression. An impression occurs whenever a user opens an app or website and sees an advertisement. It is a common misconception that an impression is triggered by a click on an advertisement. Search engines record impressions even if they only see the advertisement. Accordingly, if a particular user sees an advertisement over one time, their impressions won’t be counted against them, but against how many times they see it. If Kelly sees an advert ten times, ten impressions will be recorded for only Kelly, despite Kelly being the only person to see it. What is Reach? Reach refers to the number of households or (with online advertisements) the number of individuals exposed to a specific medium or entertainment platform over a standard period. So, in contrast to impressions, reach is calculated over time, not per event. Impressions vs. Reach: How Does it Work? A reach is a measure of how many people your content reaches. The number of times a piece of content is viewed is what is measured by impressions, regardless of whether the content was clicked. Reach is determined by the number of people who have seen your content. If the world were perfect, every piece of content you posted would be seen by every follower. The social media world doesn’t work that way, and not all of your followers will see every post you publish. Impressions, on the other hand, are a way for people to view content. For a post to count as an impression, a viewer doesn’t have to interact with it. Furthermore, a single piece of content could be viewed by multiple people at the same time. Suppose a friend shares a post with a friend from the original publisher and then the post appears on the original publisher’s news feed again. You will see two impressions if you see both in your feed. Understanding And Tracking The Right Engagement Metrics It’s important to learn about other engagement metrics related to reach and impressions if you want to improve them. For instance, there are different metrics for reach and impressions on each social network, including Facebook. Other platforms may include social media analytics, such as reach and impressions, but these have a pretty standard definition. When looking for ways to improve, Facebook shows reach and impressions broken down by post type and other categories. While comprehension of impressions vs reach is improving, it’s also important to consider what each term means in your marketing plan. Master Your Audience By increasing reach, awareness naturally increases as well. It’s essential that businesses reach as many customers as possible. If only 1,000 people are interested in your brand, reaching 10,000 people will mean nothing. If messages are ignored, their effect is lost and no value is gained. Consider your target audience when developing your messaging and content strategy. Additionally, pay attention to the content that’s being shared, retweeted, liked or replied to. Keeping track of these engagements will help you identify potential users to target, thereby extending your reach. Monitor & analyze engagement metrics regularly The way you present your content to the audience you intend to reach is measured by impressions. It’s likely that your impressions rise because your content appears more frequently in users’ feeds. If this is the case, it means you are optimizing your posts for the particular social network. Look at how you share your content if you don’t receive the impressions you expected. What platform do you use? Is it optimized? You may also want to consider growing the number of engaged fans in your community when trying to increase impressions. Publish shareable content more often. You will increase your impressions (and reach) when your community shares your posts. Regularly monitoring and analyzing these metrics is the only way to know if your efforts are working. Experiment with Facebook retargeting and make improvements as needed. Once you think you have your audience where you want, it’s smart to use social media monitoring tools to tag messages for specific departments on your social team. With an all-in-one Smart Inbox, you can streamline your social media without switching between networks. When you have the right tools, tracking important metrics isn’t difficult. Conclusion The concept of impression vs reach can be tricky at times, but it can be learned. The most important metric of all begins after you distinguish the two: social media engagement. Increasing engagement is a common goal of all social media campaigns. Something is wrong — either with the creation or the targeting of your content- if it isn’t getting likes, comments, or shares. In order to take action, people need awareness and reach. One cannot exist without the other, nor can one be improved without also improving the others. Consider the reach and impressions of your reach when thinking about how to increase engagement.
What is Curated Content And How Does It Improve Your Business?
There is a lot of online content out there, making it difficult to narrow down what to read, listen to, or learn next. It’s near impossible sometimes. Curated content helps you to understand the constant stream of information. According to Shaw Academy, curation of content helps to become a trusted referrer of valuable information. Curation helps us to extract the best content. Finding, organising and sharing online content have become conventional and well-practised by mainstream marketers. Hence, if you’ve wanted to make curated content part of your content marketing strategy, then this blog post will offer you a great guide. What is Curated Content? Creating curated content, which you share with your audience, involves sourcing content from others. If you think your audience will appreciate and enjoy something other than an article from a company in your field, or expert advice from a thought leader, this is a powerful approach. As a curator, you are responsible for choosing only the most relevant content to share with your followers, much like a museum curator chooses the most important objects to display. It’s not difficult to define curated content. A retweet actually makes up a very basic form of content curation. However, you’ll need to bring your game up to maximize your content curation efforts. Why is Content Curation Important? Content curation is vital in helping to build a great content structure. Some of the reasons it plays a key role include: 1. Fill gaps in your content calendar Your content marketing strategy should include posting content to more than one social network each week. A large portion of this content will probably be created in-house. Curated content is a great solution for social media content gaps. Maintaining a regular posting schedule by sharing others’ content is a low-budget strategy. 2. Provide value to your followers There’s a reason why everyone follows you. Your field of expertise is important to them. You’re trying to improve your own life or skills by teaching them something. Nevertheless, not all the wisdom you share must originate from you. There are other authorities in your field than you, and you shouldn’t assume that you are the only one. Your followers gain additional value by accessing multiple perspectives when you carefully pick the content you share with them. Keeping your followers as customers can’t only be a transaction. You must provide value. You can create curated content so that people learn and feel educated about your business rather than just build your list and make sales. 3. Establish yourself as a thought leader Sharing other people’s content can help you establish yourself as a thought leader, but how do you do that? Straightforward. You’ll increase your followers’ trust by sharing only the best content out there, so they’ll know they’re getting something valuable when they discover a resource on your feed. In addition to sharing curated content, you can (and should) also add your own insight. It’s always important to state your opinion clearly. Even just a few sentences at the beginning can make a vast difference. Additionally, incorporating a unique perspective will help you build your reputation as someone who understands the issues in your field. 4. Build your network You can get on other people’s radar by sharing their content, especially if the traffic you send them goes up. Be sure to tell someone you appreciate their content if you find it valuable. Be sure to mention their content when you share it with your followers. Nevertheless, do not expect anything back. Rather than telling them what you enjoyed most, mention that you will follow their work in the future. You will be able to build organic relationships with other industry leaders through this. You will gain far more value from these relationships than from a transactional link trade with someone who feels obligated to reciprocate. What’s the Right Process For Content Curation? Before you share a piece of content with your audience, ask yourself the following questions: Who should I share this with? Why would this help them? Is this a trustworthy source? Is this unique and worthy of sharing? However, while you’re asking these questions, you should: Understand Your Audience An effective content marketing strategy begins with audience research. Content curation begins with this step. You must know who you’re targeting before you share valuable content. It is important to create audience personas to determine what your audience wants. Your audience will be more aware of their needs and interests when you continue to think of them as actual people. Rather than sharing content, curate it. As the curator, it’s your responsibility to share only the most valuable content. Select carefully. Understand your audience’s needs. Please make sure you are clear about how to help them before you share content. After that, you should be attentive. You should monitor how many people engage with the curated posts. By creating engaging content for your followers, you’ll learn what works. Include Your Perspective You’re followed because you’re interesting. Sharing without a comment isn’t very helpful to your followers when you are just retweeting or sharing. Your response to the resource you shared is important to them. Explicit explanations aren’t necessary. It would be excellent if you could explain why you believe the content to be valuable in a few short sentences. Adding your own unique perspective would be ideal. Link and Tag Original Source Sharing content is at the heart of content curation. It’s not theft. There is no such thing as content scraping in content curation. The work is not plagiarized. The two things you listed are both wrong. In the best-case scenario, they are unprofessional, in the worst-case scenario, they are illegal. Please cite the source of any content you share and tag the social media accounts of the original authors. Use brief excerpts and links to the source to share content from others on your blog, as Pocket does in this selection of great dinosaur stories. Our previous paragraph discussed how
How To Draw Story Ideas For Branding and Marketing
Stories help connect your audience with your brand in amazing ways. While you can draw stories from your customer experiences and competition, you would need some creativity to work things out at some point. And you would need to come up with story ideas that will send the right message to your audience. Writers are often taught how to write their stories, but not how to develop a great story idea. Luckily, the best fiction prompts are already in your head. Let’s answer a common question for writers stuck on the blank page: What should I do if I want to write but have no story ideas? In this blog post, you will discover incredibly simple and tested ways to gain and build story ideas for your brand and business. Furthermore, you will understand the importance of coming up with these ideas that can change your business. What Forms a Great Story Idea? There’s no strict definition of a “good story idea.” In fact, many wonderful stories are excellent because of the way they’re written. You might have heard someone say that every idea has already been written, and while this approach to creative writing is a bit cynical, it’s true that it can reduce many stories to similar narrative arcs. Thus, there’s no clear anatomy of a good story idea. As a general rule, however, your idea for a story should answer the following questions: The rest is up for you to decide. With this in mind, let’s consider different starting points for how to come up with story ideas. 7 Ways to Come Up With Great Story Ideas When you ask yourself “What should I write about?”, starting with one of these methods will go a long way to help you develop a great story idea. Modify a Story Idea That Already Exists No, you can’t publish your version of The Great Gatsby where every character and detail is the same, except it’s set in Oshkosh, Wisconsin. However, you can start a story from the literature that already exists. In fact, many great works of literature started, to use a modern term, fanfiction. Shakespeare’s Othello was inspired by a poem called “The Moorish Captain”—he even used the same names and borrowed themes of love and vengeance. Alexandre Dumas wrote The Three Musketeers as fanfiction to a memoir of a French musketeer titled Mémoires de Monsieur D’Artagnan. Finally, William Golding was inspired to write Lord of the Flies after reading the children’s book The Coral Island, a story about three marooned boys from England. If you’re afraid to call a story “fanfiction,” think of it as a way of improving a story you already love. Make it your own, change your characters, and develop new story ideas. You might just write the next classic! Leverage Creative Writing Prompt Chances are, you’ve been told to use writing prompts, but not how to use writing prompts. The best way to write from a prompt is to free-write from the story idea, then edit from there. For example, let’s say you’re given this prompt: Write a story about a community cyclist. If you choose to use this prompt, but don’t know where to begin, do a timed free write where you “free associate” all of your ideas onto the page. Write for five minutes about what the word “cyclist” makes you think of. Give another five minutes to “community.” Then, comb through your free writing and let your journaling inspire some story ideas. Perhaps you wrote down something about a crystal ball in a psychiatrist’s office, or you imagined a circus tent filled with prescriptions. Let your great story ideas unfold naturally, then write from there. If you’d like some writing prompts to get you started, here are 24 exercises we think you’ll love. Utilize Different Elements of Fiction The blank page can be overwhelming. As you consider the infinite possibilities of language, it’s easy to get so lost in the details that you lose sight of a simple idea. If you’re the type of writer who gets overwhelmed by the entire process, try coming up with story ideas through a piecemeal approach, by considering the six elements of fiction: For example, you might benefit by just starting with a character. Think about different character details, from their physical traits to the things they most desire. From there, you can think about what’s impeding this character’s success, and craft the plot and world around them. Or you can start with the setting. Create the world you want to write in, whether that world is realistic, magical, or somewhere off Earth entirely. Then, think about the limitations of this world and how it both helps and hurts its people; from there, you can craft your characters and plot. You might even start with style. If you want your story to use certain language, style can act as a scaffolding to the story. For example, Toni Morrison wrote her novel Jazz because she wanted to write a story that spontaneously rises and falls in energy and emotion, much like jazz music does. The result is a story that traverses a slice of the early-20th-century African-American experience through Black culture and music, using style to guide and write the story itself. Draw Inspiration From WordPlay Sometimes, words themselves inspire. Drawing creativity from puns, alliterations, and onomatopoeias can create unique and interesting stories. Take our last prompt, for example. Both words in the phrase “psychic psychiatrist” start with “psych,” yet they have vastly different meanings. Psychiatrists are academics, whereas psychics are mystics. What story can you find in the duality of science versus magic? Are they more similar than we realize? Find moments of tension or ambiguity in language, and go from there. Use a Story You’re Interested In Toni Morrison said it best: “If there’s a book that you want to read, but it hasn’t been written yet, then you must write it.” Think about a story you’ve always wanted to read. This doesn’t
12 Ways To Build Effective Digital Content Effectively
Many brand marketers and agencies feel left behind as the tools and channels that make up the digital advertising ecosystem continue to evolve and diversify. 57 out of 100 was the average rating of advertisers’ own digital capabilities in a recent Boston Consulting Group study with many of them using digital content. In 2015, that was the same average score as in 2014. So what’s the deal? Several advertisers said they did not return to the study because their marketing technology platforms were inadequate. Many people cited their organizations’ priority of other programs as an obstacle. A common issue felt particularly strained by marketers: mapping consumer journeys and tailoring content to match specific touchpoints along those journeys. That’s not good. Understanding your customers is paramount to the success of your digital strategy. Having that understanding allows you to deliver the appropriate content to the right audience at the right time. What is Digital Content? Digital content comprises digital data. Media content is stored on a digital or analog storage device in a specific format and is called digital content. Data that is as a digital file broadcast digitally, or streamed is digital content. The content you create should inform potential or existing customers about your products or services, demonstrate the benefits of doing business with your company, improve the credibility of your business, or answer questions about your company. 12 Ways To Build Effective Digital Content You must devise effective ways and strategies for completing this obligation to create quality digital content. These include: 1. Hold Solid Plans Getting your content to work for you requires a plan. Identifying the right audience begins with setting objectives. Make sure that your goals are realistic and appropriate for the size of your business. Also, they should be in line with your corporate goals and your industry’s needs. Discover what your audience likes and what entertains them next. Make sure you set up consumer personas if you have the know-how and the means to address pain points and interests for each type of person in your broader target audience. By identifying your target audience, you can also find out what tone and where to post your content. Do you have any idea where you should post? The avenues through which people develop their ideas often go ignored in their online presence. This plan should detail the channels you will be using, the content you will be posting, and when it will be posted. 2. Have a Content Calendar You should recognize that every channel has a different frequency for posting depending on your target and whether we are likely to reach your targets. In contrast, Twitter requires several tweets each day, while Facebook has good results with just one post. Content calendars provide an anchor for quality content. It will also help you avoid By keeping track of your previous posts, you will avoid being repetitive. will provide you with two important things: An outline of when to post each post. An editorial outline of the past articles you’ve published and the upcoming ones. 3. Master Your Craft Content does not come from going off on random tangents. It is important to stay focused on what you can offer your industry. You still have to make sure that whatever you are posting applies to your brand, no matter what your audience enjoys. It is the responsibility of content to inform your audience and help them solve a problem. The ability to analyze bounce rates will allow you to use tools such as Google Analytics and Facebook Insights. People who spend more time on a post are more likely to enjoy it. 4. Create Posts to Remain Active Posting frequently is never a good idea. Getting noticed for your posts requires five posts per day. You will actually have a greater chance of stopping followers and readers from interacting with your brand if you post useless content. Prioritize quality over quantity always. 5. Avoid Keyword Craziness Low-quality content can also negatively affect your SEO efforts. Despite the importance of SEO, it should not always be your guiding principle. It is a given that those who negatively use keywords are going to lose followers. To succeed, keyword research is essential. The problem with keywords is that they bog down blog posts when misused or stuffed throughout. Rather than stuffing keywords into your content, use several well-researched keywords. When posting videos and images, make sure you include ALT tags, meta descriptions, and filenames that are SEO-friendly. 6. Let Your Content Have a Great Blend Many companies often view it as just words content. Including images, video, and text in the content is recommended. Your content will become more engaging and people will follow you if you add variety to it. You should do this even if your audience is more diverse. Content goes beyond blogs and vlogs. You should also: 7. Consistently Track and Test Hypothesis As you are posting a wide range of content, tracking your efforts is a good idea because you are mixing things up. Note which content gets the most views, shares, and likes to figure out what formula works best for you. Look beyond the simple comparison of text and image with the video. Tracking should instead always be based on patterns. Some patterns aren’t clear, such as the headings you use for your blogs. Your content will be continuously improved through each observation you make. 8. Consider Guest Bloggers In case you don’t possess the creative or writing talent to blog, consider having a guest blogger write for you. Other guest bloggers are happy to provide content to help establish their reputation as an authority in their field with no expectation of compensation. Including common interests your audience might share is also a great way to expand yourAmong the major influencers in smoothies or restaurants is a local farm that is a major influencer for eating local, non-GMO, preaching the farm to fork philosophy, and so on. An expert
11 Digital Marketing Tools To Help You Grow Your Brand Speedily
Growing your brand requires work but building it speedily requires extra effort. Brands today want to be known and visible globally but to achieve this, you will need to put some things into consideration. What strategies are to be used? How can it be achieved? This is where we employ digital marketing tools What is a Brand? The brand is a type of marketing concept that helps people identify an individual, product, or company. It can’t be touched because they are intangible but it helps shape people’s perception of an individual, company, or product. Logos or slogans are marketing tools used to promote a brand’s goods and services. These tools are what we know as brand identity. Types of Brand Every brand doesn’t fall into the same category because they never serve the same market. The available type of brands include: Personal brands Corporate brands Product brands Service brands Personal brands: We need to understand that branding isn’t just for companies. People use digital marketing tools to build their personas in the online space however boosting their brand. Sharing of posts, live sessions, meet and greet on Google meet, sharing videos and pictures are a way of boosting one’s brand. Corporate brands: This is a way companies market themselves in order to stand out against their competition. With digital marketing tools, companies are able to accomplish a lot. We will look at these tools shortly. Product brands: This involves marketing a particular product. This involves market research and knowing your audience. Service brands: This applies to services as you have to be creative in branding your services. In order to grow your brands, you need the aid of digital marketing tools to reach the levels you desire. Digital Marketing This is the use of certain digital channels to advertise goods and services in order to reach a wide audience. With digital marketing tools, you can reach your target audience. However, one of the benefits of digital marketing is that it delivers an excellent return of investment and also provides highly measurable results. For all this to be effective, there are some digital marketing tools to be used to ensure a digital marketer is able to launch and test campaigns effectively. Let’s look at some digital marketing tools Digital Marketing Tools There are lots of digital marketing tools to ensure excellent results and growth. Let’s have a look at some of them. 1. Social Media Platform Tools One of the digital marketing tools to ensure the speedy growth of your brand is social media. With Facebook, Twitter, Instagram, Snapchat which are part of the social media tools, one can engage with their audience and create an awareness of their brand. You can use Facebook ads manager to run ads and track their performance. You can also use these marketing tools like Buffer and Hootsuite to schedule posts and manage engagements. 2. Design tools: Another digital marketing tool is designed. This is another aspect of digital marketing as it involves creating designs for ads, social media posts,s or blog posts. Well, you can’t really achieve this without tools like canva and Photoshop including other design tools. And also these tools are great as it allows those without effective design skills to add creative designs to their contents. 3. Analytics tools: This is another tool for any digital marketer. This tool includes Google Analytics. It is designed to track statistics for web traffic to any website. Then we have social media analytics tools like Twitter Analytics and Facebook insights. These two help marketers to optimize their campaigns as it provides metrics to engage of audience. 4. Content Marketing tool: Coschedule and Hubspot are also part of the digital marketing tools under content marketing. These tools are a great help to the curation of content. They help in crafting engaging content for the blog and social media posts that resonate with the audience. 5. Email Marketing tools: Email Marketing tools help you create email campaigns that enable users to become engaged with your brand. Through the campaigns, they can sign up for courses, events, buying of products, etc. One of the email marketing tools is Mailchimp. It allows you to build an email list and automate email campaigns. It also provides analytics for email campaigns. 6. Ecommerce marketing tools: Using the right digital marketing tools can make e-commerce quite easy for e-commerce owners while ensuring a smooth experience for online shoppers. Tools like Cloudcart help you create a successful online store as well as launch one. Optiseller is another tool that helps online retailers sell more by designing tools. 7. Adroll: This is a digital marketing tool that helps retarget clients back to your website. Adroll is a good site for drawing your customers back to make a purchase from your site. 8. Wyng: This tool is under the social media marketing tool. It’s one digital marketing tool that helps change the way brands can engage with customers and also convert them. We can also say it’s an engagement marketing tool. 9. Google search console: Formerly known as the Google webmaster tool is a great platform to utilize your reports in order to check your website traffic and performance. You can add a sitemap with a search console to help your site get crawled by Google bots. You can also recrawl a page you are optimized. 10. Google Ads Tools: This is a great digital marketing tool for promoting your website or page. It’s one of the marketing tools created by Google. With Google Ads, you can promote your company or brand, getting useful customers as well as increasing customers. 11. Funnel Dash: This is another digital marketing tool used to attract clients. It’s a lead magnet to convert clients utilizing the Facebook messenger growth tool. With this software, you can create amazing Facebook messenger funnels. Conclusion: Building a brand is great, but optimizing it and making it globally visible to your target audience is work that requires the use of digital marketing
11 Reasons You Must Do Inbound Marketing In Your Business
There’s no way around it. It’s annoying when commercials interrupt your favourite show. You wake up one day to find your inbox full of promotional emails from brands you’ve never heard of. The effectiveness of these mass marketing techniques has decreased. Today, customers determine whether to be advertised, what to purchase, and where to purchase it. This is exactly why inbound marketing is so popular among brands. What is Inbound Marketing? An inbound marketing strategy is any marketing initiative that involves attracting a specific group of customers to your business. In contrast to traditional marketing avenues like TV, radio, and print ads, which target prospective customers irrespective of what they’ve demonstrated interest in, online marketing targets potential customers only after they’ve shown an interest. Business methods such as inbound marketing draw in clients by supplying them with valuable content and relevant ads instead of interrupting them with unsolicited promotions. By creating valuable content, you not only answer your customers’ questions but also solve their problems. You’re the one they turn to when buying time comes. What Are the Stages of Inbound Marketing? It is possible to do inbound marketing in a variety of ways. To achieve your goals, you need a strategy. A successful inbound marketing strategy involves knowing what your customers want at a certain stage of their journey, which allows you to develop content that meets them where they are and takes them to the next level. Inbound marketing involves the following four stages: Ensure your content attracts visitors Increase conversions from visitors to leads Create customers by nurturing leads Create a delightful customer experience Ensure your content attracts visitors Creating awareness of your business and its offerings is the first step of inbound marketing. It involves creating content that is valuable to your audience and ensuring that it reaches them as effectively as possible. This stage involves three major tactics: SEO You need to produce great content along with the necessary SEO optimization so it appears in front of the right audience at the right time. It is generally considered good SEO practice to conduct keyword research and then to incorporate those keywords naturally within your content. The two elements of inbound marketing collaborate to attract visitors to your website: quality content and SEO. Together, they are more effective than apart. Content creation To attract leads, you need to create insightful content and market it correctly. By blogging, making videos and publishing e-books, guides and case studies, you will address the problems you see in the audience’s day-to-day lives. Your website can perform better if you share your infographics along with other types of content across multiple channels. These videos boast high shareability, high engagement, and attractive design. Social media Your inbound marketing strategy should include social sharing and engagement. You can get tons of visibility for your content with SEO. In today’s world, many people spend time on more than one social media platform. Create a social media marketing strategy for your company and work out which platforms are most relevant to your content creation, sharing and promotion needs. In social media, you can find a variety of tools for engaging with the community. Increase conversions from visitors to leads If your brand or content interests visitors, what do you do with them? You allow them to learn more. In this stage, you obtain information on your visitors, so you can engage them and explain why your company is the right fit for them. Converting visitors into leads can be achieved in three ways: Opt-in forms Get information from your visitors by using opt-in forms, such as their names, email addresses and other details. If you want your opt-in form to convert, make it prominent and simple to fill out. Having fewer fields or forms with multiple steps is preferable. Calls-to-action Visitors can be convinced to take action using a call-to-action (CTA). An effective call-to-action should be bold, short, clear, and action-oriented. Be sure that your call to action is relevant to your text. Ideally, landing pages should include multiple CTAs to increase conversions. Landing pages When a potential lead clicks your link or ad, they will see your landing page. To get visitors to subscribe or sign up, this page needs to be optimized. The goal is to convert visitors into potential leads by giving them a call-to-action (CTA). In most cases, create persuasive copy and offer something in return, such as a free product trial or e-book. Create customers by nurturing leads Getting leads is all about communicating with them so that you can persuade them to do business with you. By identifying and reaching out to potential customers through various channels, you demonstrate exactly how your products or services can benefit them. The following three tactics can help you: Email marketing By sending emails to your leads, you can reach out to them more effectively. Subscribing to your e-mail list means that visitors want to hear from you. To prove to your clients that your company provides the solution they are seeking, you need to determine what they are looking for. Using email marketing as a complement to social media is also a good idea. By sharing customer reviews and testimonials with your subscribers, encouraging them to follow your social profiles, and even targeting social advertising to them, you can reach your subscribers and increase their satisfaction. Customer relationship manager (CRM) and marketing automation Automating your marketing campaigns can increase effectiveness and save you time when nurturing leads. Using CRM and marketing automation, you can organize leads, generate automated emails to them, and view data on how they engage with your business and communications. You will be able to convert more leads to customers with this strategy. Create a delightful customer experience Getting customers isn’t the only goal of inbound marketing. Having a satisfied customer who promotes your business is important. When your customers are satisfied with your service, then they are more likely to leave great reviews and promote your business.