Top 20 Digital Marketing Agency In Ghana 2025
Have you ever wondered why some businesses in Ghana seem to always stay ahead of the game? Their ads are everywhere, their social media posts are buzzing with engagement, and their websites rank high on Google searches. Here’s the secret: They have a solid digital marketing strategy and the right team behind it. So, whether you’re a small business trying to get noticed or an established company looking to scale, hiring the right digital marketing company can help you go from being invisible to being front and center with your target audience. Notably, the global digital advertising and marketing market is projected to reach $786.2 billion by 2026. If you’re ready to grow your business, choosing the right agency can be the game-changer you need. The Top Digital Marketing Agency In Ghana Include: #1. Socialander As a digital marketing agency in Ghana, our core priority is ensuring your business gets to the right audience, achieves your KPIs, and ultimately impacts your bottom line. We do this by leveraging the finest marketing strategies, platforms, tools, and technology, in-depth consumer and target audience data knowledge, and practical experience working with developing and leading brands to create marketing results. Also, we use a team of qualified creatives, web engineers, and digital and content professionals to offer success to clients while maintaining a business profit. We have consistently improved implementation and produced better results through systems of steady growth. This placed us at the top as Ghana’s best digital marketing agency. Some of our services include: A website that works well can convert visitors into buyers. Socialander’s skilled web design and development team will build a unique website that accomplishes your objectives using industry expertise, best practices, and cutting-edge technology. We ensure your website is optimized for mobile to increase traffic leads and revenue. Apart from having a good website, we ensure that consumers ready to buy can find you online. We design successful SEO campaigns that increase your visibility and position you for competitive keywords using in-depth keyword research, expert placement, and white-hat SEO techniques. Maximize the value of your social media presence by working with Socialander digital marketing agency in Ghana. We help you utilize your audience’s chosen channels to connect with them. With focused social media marketing, you can increase traffic to your website, build your audience, and increase your revenue. With a successful pay-per-click campaign, you can get the right results for your business. Our Ghana PPC specialists combine knowledge, expertise, and cutting-edge methods to develop a personalized PPC campaign that generates traffic, leads, and sales successfully. Good content will engage your audience and keep them coming back for more. Our skilled content writers develop effective and personalized content marketing plans. We can also assist you with everything from developing thought leadership to increasing traffic with SEO-friendly content. Say hello to growing your brand today! Book a free consultation session with us. #2. Paragon Digital Marketing agency: Paragon Digital is a digital marketing agency that provides tailored solutions and strategic guidance to businesses to enhance their online presence and drive sales. As a Google premier partner, they offer marketing services, including Pay-Per-Click (PPC), Search Engine Optimization (SEO), Social Media Marketing, Responsive Web Design, Email Marketing, and Website Analytics. Headquartered in Keene, NH, Ghana. Paragon Digital Marketing is a strategic digital marketing partner for businesses and non-profits of all sizes. #3. Sprint marketing Africa Sprint Marketing Africa is a digital marketing agency based in Accra, Ghana, providing various services to promote businesses and brands. Specialized in profit-driving strategies with speed, emphasizing “sprint speed.” They offer bespoke aggressive digital marketing services in SEO, content marketing, social media marketing, and email marketing, leveraging the latest techniques and tools to drive website traffic and increase conversion rates. #4. Digmot Digmot is a leading digital marketing agency in Ghana dedicated to helping businesses unlock their full online potential and achieve remarkable success. With a wide range of services, Digmot helps businesses boost their online visibility, strengthen their brand, and drive sustainable growth in the digital market. #5. Origin8 Ltd Origin8 Ltd is a Ghanaian-based digital marketing agency that provides innovative solutions to help businesses grow and thrive online. Their services include digital marketing, branding and identity, web development, social media management, and content creation. Origin8 is passionate about helping businesses succeed. With a team of experts, they deliver tailored solutions that drive results. #6. MSJ Advertising MSJ Advertising is a leading digital marketing solutions provider, creating innovative advertising campaigns to help brands gain visibility and recognition. With a team of skilled professionals, they offer a broad range of services, including strategic planning, creative design, digital advertising, and social media management. MSJ Advertising is focused on delivering tailored marketing solutions to help businesses succeed and achieve their goals. #7. Aquity Media Aquity Media is a digital marketing and advertising agency that has dedicated the past six years to assisting businesses in identifying prospects, transforming those prospects into loyal customers, and ultimately driving revenue growth. The agency’s core focus is leveraging cutting-edge advertising technologies to help businesses connect with high-quality leads, converting them into paying clients. Their services include marketing strategy development and implementation, media planning and buying, brand identity, and creative designs. #8. Focus Agency Ghana Focus Agency Ghana is a leading marketing and advertising agency based in Ghana. With a team of experts in digital marketing, branding, and communications, Focus Agency Ghana helps businesses and organizations achieve their marketing goals and build a strong online presence. Their services include Digital Marketing, branding and Identity, advertising and Media Buying, Public Relations and Communications, and Web Development and Design #9. Brand nerds Ltd BrandNerds Ltd is a highly reputable digital marketing agency based in Accra, Ghana, focusing on creative and design works, digital marketing, and advertising. BrandNerds Ltd offers various services such as event design and management, web design and development, etc, all tailored to help businesses elevate their brand presence, engage with their target audience, and drive growth. #10. Echo House Ghana Echo House Ghana
Top 15 Digital Marketing Company in Accra
In this guide, you will find the top digital marketing company in Accra and how they can help take your business to the next level. Let me guess, you’re a business owner or manager who has experimented with different marketing strategies but hasn’t seen the desired results. Now, you’re considering the possibility of hiring a digital marketing company in Accra to help turn things around. I feel you. Running a business can feel like an uphill battle if you haven’t cracked the digital marketing code. In Accra, where 61% of Ghana’s population is now online, the need for businesses to have a strong online presence is more urgent than ever. If you’re looking to improve your brand’s visibility, generate quality leads, or drive more sales, you need a skilled team with the right tools and strategies. Partnering with the right digital marketing company in Accra can help you break free from the cycle of trial and error. As the top digital marketing company in Accra, Socialander is here to help you reach your business goals with services like SEO, pay-per-click (PPC) marketing, social media marketing, public relations, and more. With the right tools and a tailored strategy, you’ll achieve the results you desire and stand out from the competition. First, let’s talk about the key things to look out for when hiring a company to handle your digital marketing. Key Things to Look Out for When Hiring a Top Digital Marketing Company in Accra Hiring the right digital marketing company can be the breakthrough your business needs to grow and stand out. But with so many options out there, how do you know which one is the right fit for you? Let’s break it down in a simple, friendly way: 1. Experience and Expertise Not all companies have experience across different industries or business sizes. Look for a company with a track record of working with businesses similar to yours. Ask about their success stories and case studies. If they’ve helped others grow, there’s a good chance they can do the same for you. Tip: It’s okay to ask for client testimonials or examples of previous campaigns to see what they’ve accomplished. 2. Tailored Strategies Beware of one-size-fits-all approaches. A good digital marketing company will take time to understand your brand, business goals, and target audience. They’ll create personalized strategies to meet your unique needs rather than offering cookie-cutter solutions. Tip: During your initial conversation, notice if they ask questions about your business. That shows they’re serious about creating a strategy that fits you. 3. Transparency and Communication You should never feel like you’re left in the dark about how your campaigns are doing. Look for a company that communicates openly and provides regular updates on progress and performance. They should also explain results in clear, non-jargony terms. Tip: Ask how they measure and report success. A trustworthy company will offer clarity on its metrics and results. 4. Full-Service Options Some businesses just need help with social media, while others need a full range of services like SEO, email marketing, PPC, and content creation. A company that offers multiple services under one roof can help you save time and ensure all aspects of your marketing work together. Tip: Even if you don’t need all the services upfront, having everything in one place gives you flexibility as your business grows. 5. Alignment with Your Vision Lastly, go with a company that aligns with your brand’s values and long-term vision. The best partnerships are those where both sides are invested in the relationship and are excited to collaborate for success. The Top Digital Marketing Company in Accra Include: #1. Socialander Socialander is a top digital marketing company in Accra with the most creative and talented team that believes in effective strategies and is driven by results. We bring bold ideas to life, turning your business goals into measurable successes. Our services include: Pay Per Click (PPC) Advertising: Our PPC advertising service is designed to give your business instant visibility and drive targeted traffic. We’ll create and manage ad campaigns on platforms like Google Ads and social media, ensuring your business reaches the right audience at the right time. SEO Our SEO team is the best at what they do. We’ll help increase your website’s visibility, bring in more traffic, and turn those visits into loyal customers. Social Media Marketing Social media is always changing, and staying ahead of the curve is essential. We’ll take care of both your social media platforms and the marketing strategy behind them, ensuring you remain relevant and engage effectively with your audience. Content Marketing Content is the heart of digital marketing, and if your business isn’t seeing the results you expect, it might be time for a change. Let us help. We’ll develop content strategies tailored to your business goals, ensuring your message resonates with your audience and drives results. Influencer Marketing Influencer marketing is a powerful way to build trust and expand your brand’s reach. We’ll connect your business with the right influencers who align with your brand values and have an engaged audience. Email and SMS Marketing Staying connected with your audience is key to building lasting relationships. Our email and SMS marketing services ensure your customers receive timely, relevant, and engaging messages that drive action. #2. CliQAfrica CliQAfrica is a digital marketing company in Accra that provides services in Online Advertisement, Website Design, Social Media Management and Marketing, Brand Analytics and Reporting, and Search Engine Optimisation. #3. Origin8 Limited Origin8 Limited is a digital marketing company in Accra with a team of marketing specialists who have years of experience in building impactful strategies. Their services include content marketing, social media marketing, graphic design, public relations, etc. #4. EchoHouse Echohouse is an award-winning digital marketing company in Accra that prides itself in bringing bold, creative, and high-energy ideas to the table. Their services include influencer marketing, search engine optimization, media buying, etc. #5. BrandNerds BrandNerds is a creative digital marketing company in Accra that
Top 10 Digital Marketing Company in Port Harcourt
This article spotlights the top digital marketing company in Port Harcourt. Read on to find out which is best for your business. Have you ever wondered why some businesses in Port Harcourt seem to always stay ahead of the game? Their ads are everywhere, their social media posts are buzzing with engagement, and their websites rank high on Google searches. Here’s the secret: They have a solid digital marketing strategy and the right team behind it. In a competitive city like Port Harcourt, standing out goes beyond offering great products or services. You need experts who can connect with your audience, tell your brand’s story, and drive measurable results. So, whether you’re a small business trying to get noticed or an established company looking to scale, hiring the right digital marketing company can help you go from being invisible to being front and center with your target audience. Companies like Socialander offer comprehensive digital marketing services to help businesses grow. Their services include SEO to improve your website’s search rankings, social media marketing to boost engagement, and content marketing to establish your brand’s authority. Notably, the global digital advertising and marketing market is projected to reach $786.2 billion by 2026, highlighting the increasing importance of digital marketing in today’s business landscape. If you’re ready to grow your business, choosing the right agency can be the game-changer you need. Common Challenges Businesses Face in Digital Marketing Digital marketing is essential for business growth, but it comes with its hurdles. Here are the four most common challenges businesses face, and how to fix them. 1. Keeping Up with Trends The digital landscape evolves quickly. New platforms emerge, algorithms change, and strategies that worked yesterday might not work tomorrow. It can feel overwhelming to stay relevant.How to Fix It: Keep learning! Follow industry blogs, attend webinars, and, more importantly, work with a digital marketing expert to stay ahead of the curve. 2. Limited Budget For small businesses, competing with big brands that have massive budgets can seem impossible. Every marketing dollar counts.How to Fix It: Focus on affordable strategies like content marketing, social media, and SEO. These can deliver great results without draining your wallet. 3. Low Conversion Rates Getting people to visit your website is one thing; convincing them to buy or sign up is another. Many businesses struggle to convert traffic into customers.How to Fix It: Simplify your website. Make it user-friendly with clear calls to action, fast loading times, and tailored landing pages. Test different approaches to see what resonates. 4. Poor Search Engine Visibility Ranking high on Google is highly important, but SEO takes time, and competition is tough.How to Fix It: Invest in a solid SEO strategy. Create valuable content, optimize your site with keywords, and work on building backlinks. Even small improvements can drive better organic traffic over time. Digital marketing doesn’t have to be overwhelming. With a focused approach and consistent effort, you can overcome these challenges and see real results. The Top Digital Marketing Company in Port Harcourt Include: #1. Socialander Socialander is a results-focused digital marketing company in Port Harcourt that provides comprehensive 360-degree marketing services to help businesses grow and stand out. We achieve this through in-depth marketing research and strategic planning. Before working with any business or brand, we take the time to understand its unique identity and goals. This allows us to create tailored digital marketing solutions designed to meet the specific needs of each brand and drive meaningful results. As a top digital marketing company in Port Harcourt, we are helping businesses with the following services: Content marketing In today’s digital world, content is everything. Without a solid content marketing strategy, it can be tough for businesses to stay competitive. That’s where we come in, we take the stress off your shoulders by creating personalized strategies to help boost your brand’s authority, improve your SEO, and connect with your audience through blogs, videos, social media, and email. Web Design Our team of expert web developers and designers will turn your vision into reality with a fast, mobile-responsive, and SEO-friendly website. This focus on quality is just one of the many reasons we are recognized as a top digital marketing company in Port Harcourt. SEO If you’ve found this post, it’s a sign that our SEO strategy is working, and we can do the same for your business. We’ll help increase your website’s visibility, bring in more traffic, and turn those clicks into real customers. PR Management PR Management is all about helping your business build a strong and positive image in the eyes of the public. We work with you to create stories that connect with your audience, manage relationships with the media, and handle any challenges that could affect your brand’s reputation. Social Media Management We take care of everything when it comes to social media, including creating engaging content, interacting with your community, and tracking performance. Pay-Per-Click (PPC) Advertising If you want quick visibility and traffic to your business, our PPC advertising services can help. We create and manage ad campaigns on platforms like Google Ads and social media, making sure your business reaches the right people when it matters most. It’s all about getting the best results with every click. Video Marketing With video content dominating online platforms, our extremely creative team ensures you’re staying ahead. We create high-quality video content and ads that your audience will connect with. Contact Socialander today to book a free consultation session and get a quote. #2. Kiscontent Digital Agency Kiscontent is a top digital marketing company in Port Harcourt that creates content, drives traffic, and converts audiences into loyal clients. Their services include social media content development, social media management, web development, brand communication, event media management, and so much more. #3. Merjoh Solutions Merjoh Solutions is a result-oriented digital marketing company in Port Harcourt that is serving clients across industries. They offer a wide range of digital marketing services including social media management, search engine optimization, website development,
Top 10 Digital Marketing Agency in Abuja
If you are a business looking to hire the services of a top digital marketing agency in Abuja, this guide will help you choose the perfect agency to meet your specific needs. The Federal Capital Territory (FCT), Abuja, stands as Nigeria’s political and administrative center. Beyond governance, it has evolved into an economic hub for multinational corporations, small and medium enterprises (SMEs), and a booming startup ecosystem. SMEs, which account for over 96% of businesses in Nigeria, play a vital role in the nation’s economy. Their success often depends on effective marketing strategies, particularly in the digital space. Abuja is renowned for its well-planned infrastructure, growing tech scene, and expanding consumer market. As competition rises, businesses are increasingly turning to digital marketing to establish a strong online presence, outpace competitors, and boost revenue. To stay ahead, Abuja-based businesses must leverage a range of digital marketing tools. These include search engine optimization (SEO) to increase visibility on search engines, social media marketing for direct audience engagement, pay-per-click (PPC) advertising to drive targeted traffic, and content marketing to build authority and trust with customers. Executing these strategies effectively, however, requires specialized expertise. This is where hiring a reliable digital marketing agency, such as Socialander, can help. Socialander offers comprehensive digital marketing services such as SEO, social media marketing, and content marketing to drive business growth. By partnering with the right agency, your business can scale faster, boost conversions, and build a robust digital brand in today’s competitive landscape. Criteria for Choosing the Best Digital Marketing Agency in Abuja Finding a good digital marketing agency in Abuja is important, but choosing the best one for your business is what truly matters. Here are a few things to look out for when choosing a digital marketing agency for your business. 1. Expertise in SEO, PPC, Social Media, and Content Marketing These are the core essentials, and any digital marketing agency in Abuja claiming to be the best must have expertise in SEO, pay-per-click (PPC) advertising, social media, and content marketing. However, your choice should align with your specific business needs. If you require services like web development, video editing, or other specialized digital marketing solutions, it’s best to focus on agencies that offer those tailored services. 2. Proven Track Record with Case Studies and Testimonials What do past and current clients have to say about their experience with the agency? Client testimonials and reviews can provide deep insights into an agency’s reliability, expertise, and ability to deliver results. Explore Google reviews, social media platforms, and industry-specific review sites to gauge client satisfaction. A well-established agency should have a track record of success, backed by authentic testimonials, case studies, and measurable results. Remember, nothing speaks louder than real success stories. Take the time to verify that businesses like yours have benefited from their services before making your decision. 3. Industry Specialization and Portfolio These are other key factors to consider when evaluating a digital marketing agency in Abuja. Check if the agency has expertise in specific industries or niches such as real estate, e-commerce, healthcare, finance, tech, or hospitality. Agencies with industry specialization understand the unique challenges, audience behavior, and marketing strategies that work best in that sector. Additionally, the agency’s portfolio will show its past work including case studies, campaigns, website designs, SEO success stories, and social media management examples. A strong portfolio showcases their skills, creativity, and ability to deliver results for previous clients. The Top Digital Marketing Agency in Abuja Include: #1. Socialander Socialander is a results-driven digital marketing agency in Abuja, providing full-stack marketing services to help your business expand into new markets and boost revenue. Our approach is rooted in in-depth marketing research and strategic planning. We understand that every brand is unique, which is why we tailor our digital marketing solutions to meet your brand’s specific needs. If you run a small or mid-sized business and want to drive real growth through online channels while tracking key metrics like traffic, leads, and sales, Socialander is the trusted partner you need. As the best digital marketing agency in Abuja, we are dedicated to solving all your digital marketing needs. Some of our services include: Content marketing Great content is the key to successful digital marketing. It helps you connect with your audience, build trust, and turn visitors into customers. With the right strategy, you can boost your brand’s authority, improve SEO, and engage people across blogs, videos, social media, and email. We’ll create content that speaks to your audience, keeps them interested, and helps your business grow. Web Design Our team of skilled web developers and designers will bring your vision to life with a fast, mobile-friendly, and SEO-optimized website. This commitment to quality is just one of the many reasons we stand out as a leading digital marketing agency in Abuja. SEO If you found this post, it means our SEO game is strong, and we can do the same for your business. We’ll increase your website’s visibility and traffic, turning clicks into sales. Our services cover both local and eCommerce SEO. PR Management A strong brand reputation is highly important for business growth, and that is where our PR management services come in. Our agency will help your business build and maintain a positive public image through strategic media relations, crisis management, and brand storytelling. Social Media Management Your brand’s online presence matters and Socialander is here to help you make the most of it. Our social media management services ensure your business stays active, engaging, and relevant across all major platforms. We handle everything, from content creation and community engagement to performance tracking and strategy optimization. If you’re looking to grow your audience, increase engagement, or drive sales, our team of passionate social media managers will create compelling posts, manage interactions, and analyze insights to keep your brand ahead. Pay-Per-Click (PPC) Advertising Get instant visibility and drive targeted traffic to your business with our Pay-Per-Click (PPC) advertising services. We create and manage high-converting ad campaigns on
10 Things To Consider While Writing Your Instagram Bio
Your Instagram bio is your digital first impression, the first thing visitors notice when they land on your profile. In just 150 characters, you need to capture attention, showcase your brand, and encourage people to follow you or click the link in your bio. Whether you’re a personal brand, an entrepreneur, or a business, crafting the perfect Instagram bio can set you apart from competitors and make a lasting impact. But how do you write a bio that grabs attention? What should you include to make people want to follow you? How can you balance creativity and clarity while still communicating your brand identity? Many people struggle to fit all the essential details into a concise, engaging bio, and that’s where strategy comes in. In this article, we’ll walk you through the key things to consider while writing your Instagram bio. From defining your audience to crafting a compelling call-to-action, we’ll help you create a bio that converts visitors into followers and potential customers. We recommend you also see How does Instagram promotion work? What Your Instagram Bio Should Contain Instagram has its custom bio format, meaning that every Instagram user has the same space and character limit for their bio. Your bio could be in a bulleted form or a few short lines depending on what you prefer. Every Instagram bio should contain the following; #1. Your name This is the first thing that will catch people’s attention once they come to your page because it is shown in bold. It’s easily the first thing people will regard you as. Your name should be something you would want to be called. To be discovered easily on Instagram, you need to include a keyword of what you do as part of your name so that when somebody inputs that keyword on the Instagram search field, your profile will show up. Our social media manager at socialander lived up to this on his Instagram profile Do you see that he added the clause ‘social media manager’ on his name field? This will make his profile show up any time someone searches for a social media manager on Instagram, you can also do that for your business. #2. Your username This is what Instagram would know you as. It’s what will be shown when people tag your page. You can also add a keyword to what you do on your username or you could leave it out and use your name. You can also use this place to express your brand’s unique proposition. For example, this coaching brand for stay-at-home-mums chooses their username as “amumandmoreng” to easily capture their value proposition. #3. What you do This is where you say what your page or brand is about in a few short sentences. This is the most important part of your bio because it gives you the chance to sell yourself in a few words. Take advantage of this field to express the key things your brand is about or up to. For example, Big mama spices, a food seasoning brand captured all the seasoning flavors they make in their bio. With this people will know what to expect from the brand. #4. Your link in bio This could be your business website, the link to your eCommerce store, or any other custom link that leads people to a more expanded form of what you are about. Art split, a brand to flip and invest in artworks utilized this feature to add the link to their online art exhibition site. People can easily click on this link and find themselves in an array of beautiful artworks to choose from. #5. Your location This is where(country or city) your business is located. It could also be the address of your brick-and-mortar business building. You can include a location on your bio if it’s relevant to your business. For example, terrenous limited, a real estate company added their physical address so customers can easily locate them. Seeing that it’s a real estate company dealing in physical locations, it is only right to add their location to walk the talk. #6. Your contact You can include your contact or your email address on your bio if it’s not a business page where your email and contact have their place. Overall, your bio would not be complete if there’s no way to get in contact with you on it. 10 Things To Note While Writing Your Instagram Bio #1. Instagram Has Its Own SEO (Search Engine Optimization) One thing that will get you seen on Instagram is your name and username. They are part of your bio a reason to take your bio seriously. As we mentioned above, adding keywords to your name and username will get you more seen on instagarm. You must not add keywords to your name anyway especially if it’s a business. You can skip this point, but make sure your bio covers what you do at a glance. #2. While Writing an Instagram Bio, Show Your Personality Since your bio is the first thing people will see on your profile, you should infuse your brand personality into it to make it complete. For example Pepsi, a food company does this well by making their Instagram bio all about them. They told you what to expect from their Instagram with just 2 sentences “serving stunning Pepsi visuals all day, every day. So get ready to double tap. #3. Add your Skill and Target Audience Adding your skill i.e what you offer and who you’re targeting will better draw your ideal audience to you. For instance hervest a brand focused on women’s finance made it clear that it is women they are focused and they didn’t leave it out on their bio. #4. Include Relevant Keywords Your keyword should highlight your core values and what would interest your audience. Keywords will get your account more focused and connect you to like-minded people. It gets your purpose across at a glance. Look at the
What are the Best Alternatives to Facebook? Answered 2025!
Facebook has been the dominant social media platform for over a decade. However, growing concerns about data privacy, algorithm changes, and censorship have led many users to seek alternative social media platforms. While Facebook remains a popular choice, many other platforms offer unique features, better data protection, and a more user-friendly experience. If you’re searching for the best alternatives to Facebook, then you’re not alone in this search. Many people(users and businesses alike) are questioning Facebook’s privacy and data security. Because of this, many people are now looking for Facebook alternatives where their privacy is respected and private information is never shared or sold to other corporations or organizations, especially considering the current Facebook CA controversy. These privacy issues, coupled with ad overload and diminishing organic reach, have driven businesses and users to explore alternative platforms that prioritize transparency, user engagement, and security. In this article, we’ll delve into the top 10 Facebook alternatives, highlighting platforms catering to diverse needs. Some of these Facebook competitors provide fewer advertisements, better data security, and even additional functions and capabilities not currently available to Facebook users. Does Facebook have a Competitor? Yes, Facebook does not just have a competitor, but competitors. #1. Pinterest Pinterest is Facebook’s most significant competitor, ranking second in terms of visits in the United States with about 30%. Pinterest received a user satisfaction rating of 73 out of a possible 100 points, as of July 2023 an increment from 71 points in 2022. This means that Pinterest ranks above LinkedIn, X (formerly Twitter), Instagram, and Facebook in terms of user approval. Additionally, Pinterest demonstrated impressive growth in users, expanding its user base by 7.5% from 2022 to 2023, outpacing Facebook, YouTube, and Instagram in this regard. Pinterest was developed in December 2009 but launched in March 2010, is a platform for discovering visual ideas and is the world’s fastest-growing social network. Although started as a “social network” with boards, in later years, the company has put increasing emphasis on visual search and e-commerce, such as shopping catalogs In January 2023 at CES, Pinterest announced its partnership with LiveRamp, a data enablement platform to create data ‘clean rooms’ for selected advertisers on the platform. These ‘clean rooms’ allow Pinterest’s ad partners to utilize first-party data for personalized ads without having to share the data with Pinterest. With data privacy a large concern for online platforms and their users, this partnership aims to stimulate ad business while keeping user data safe and compliant with new data collection regulations. In April 2023, Pinterest reported 463 million monthly active users, which suggests that 7.4% of the world’s population over age 13 use Pinterest. #2. Twitter Twitter, officially known as X since 2023, is one of the world’s largest social media platforms and most-visited websites. Founded in March, 2006. Users can share short text messages, images, and videos in short posts commonly known as “tweets” (officially “posts”) and like other users’ content. The platform includes direct messaging, video and audio calls, bookmarks, lists, communities, job search, and Spaces, a social audio feature. News stories nearly typically break first on Twitter, then on social media platforms. Due to the large number of media professionals that use the service, users of this social network have the unusual opportunity to connect directly with editors and journalists. Twitter may not be ideal for keeping up with family members, but it is unrivaled when it comes to keeping up with the latest news. #3. Reddit Founded in 2005, Reddit is a social news aggregation, content rating, and forum social network. Registered users (commonly referred to as “Redditors”) submit content to the site, such as links, text posts, images, and videos, which are then voted up or down (“upvoted” or “downvoted”) by other members. As of December 2024, Reddit is the 8th most-visited website in the world. According to data, 51.75% of the website traffic comes from the United States, followed by Canada at 7.01%, the United Kingdom at 6.97%, Australia at 3.97%, Germany at 3%, and the remaining 28.37% split among other world countries. #4. Telegram Telegram Messenger, commonly known as Telegram, is a cloud-based, cross-platform social media and instant messaging (IM) service. It was originally launched for iOS on 14 August 2013 and Android on 20 October 2013. Telegram also has social networking features, allowing users to post stories, create large public groups with up to 200,000 members, or share one-way updates to unlimited audiences in so-called channels. As of 2024, registration to Telegram required either a smartphone or one of a limited number of non-fungible tokens (NFTs) issued in December 2022. Also, Telegram recorded 950 million monthly active users, with India as the country with the most users in July, 2024. #5. Instagram Switching to Instagram full-time isn’t a bad idea if you’re getting rid of Facebook as part of a goal to limit the number of apps on your phone or the number of websites you visit every day. Most of your Facebook pals are almost certainly already there. Many will already use Instagram to share photos of their families and other life events. The nicest aspect is that most Instagram users refrain from discussing politics, world events, or religion. It’s all good. But if you’re leaving Facebook because you’re worried about your privacy and personal information, Instagram isn’t for you. It’s now inextricably linked to Facebook, so any issues you had with data collecting on Facebook will also apply to Instagram. #6. LinkedIn You’ve probably heard of LinkedIn as a trustworthy platform for job seekers and recruiters. While LinkedIn isn’t a great replacement for Facebook for family gossip, it is a good place to start. With a fresh focus on its activity feed, the addition of multimedia postings, and even stories, it’s also matured into a solid social network in recent years. It’s a fantastic social media platform for anyone interested in posting and reading about businesses, finance, real estate, and other business-related topics. It’s also a great alternative for people who use Facebook
How To Duet On TikTok (What Brands Should Know)
TikTok is the newest social media site to go viral and how to duet on TikTok is the latest trend, thanks to its catchy tunes and popular dancing techniques. This short-form video app was first introduced in 2016, but it just gained popularity in 2018/2019. As of 2020, it has become entirely mainstream. TikTok can be an incredibly powerful marketing tool, but only if you create a specific strategy that aligns with your overall marketing goals and targets the right audience sections. TikTok is a great way to broaden your social media presence and create an account for your business, it has more than 400 million users – and a growing number of businesses now using it to market their products and services. But it’s not just about marketing, TikTok can also be used to strengthen your brand and build relationships with customers. It’s no secret that creating duets on TikTok videos that are already popular on the app is one approach to improve your chances of better brand awareness. So, whether your business is new to the TikTok game or your business has been on the app for a while. This article will guide you and let you in on all there is to know about how to duet on TikTok. What Is A Duet On Tiktok? The TikTok duet tool is simple to use and entertaining. With everything you need to get started, our guide will show you how to perform a duet on TikTok. A Duet on TikTok is essentially when you make a video that corresponds with another user’s video. When you publish a duet on TikTok, the newly recorded video (yours) appears on the left side of the screen and the original video is displayed on the right. The two videos are simultaneously playing. Let’s delve a little more deeply. Importantly, duets on TikTok don’t take place in real-time; instead, they begin with an original video to which users can add a response or follow-up. You can only duet with TikTokers whose preferences allow it. Another limitation is that you can only enhance the original video’s audio, not replace it. Why would you, though? Making an integrated creation of something exciting and new is the whole point. Why Should You Duet on TikTok? As mentioned earlier, you are free to respond to a video with your own opinion or an alternative viewpoint. You can dance along with other TikTokers, sing along to other singers (even famous artists), experiment with challenges, or come up with a completely original interpretation. Brands use this feature to collaborate with familiar individuals and create campaigns.. A TikTok Duet with you can offer an array of chances to o expand your brand awareness and get more exposure/ invent and produce popular videos. However, your username will be displayed in other people’s captions when they choose to Duet on TikTok with you, which will increase traffic to your page. How To Duet On TikTok With Sound When you Duet on a TikTok video, it will automatically add the sound from the original video to your video. Alternatively, you can add your own sound according to these instructions: Add A Voiceover To Your Duet On TikTok You can add a voiceover to your duet on TikTok for promotional purposes for your brand. Here’s how to duet on TikTok with a voiceover: How To Edit A Duet On TikTok You can edit a TikTok duet in the same way as a typical TikTok video. This is how to edit your duet on TikTok: How To Change Your Duet Settings Duet Your Own Video Let’s say you are currently running a promotional campaign for your brand and you choose to add more details to a video you previously created, you can simply duet the video. Here’s how: TikTok Duet Ideas The opportunities for using TikTok to increase your brand’s presence will expand as TikTok’s popularity rises. These tips and tricks should get you started, and as you use the app more, your skills will improve. It’s time to make your first TikTok duet video now that we have thoroughly informed you about making duet videos on the platform. Use the suggestions we’ve provided below to get started if you want to start making popular TikTok duet videos. #1. Reaction Video On TikTok, millions of brands showcase their work. Select a popular TikTok video, then respond to it in a duet on TikTok. Also, this response to a TikTok video may be humorous or incredibly sincere. This is a popular duet trend that gives you a wonderful opportunity to interact with your audience and take advantage of the popularity of the original TikTok video. Additionally, if you collaborate with a TikTok influencer on a Duet, they might even post it, bringing even more viewers to your material. #2. Make A Tutorial For A Tiktok Trend Give a brief tutorial to your audience that breaks down a popular trend and demonstrates how it may be done. While the Duet TikTok is playing on your left, walk them through the trend step-by-step. #3. Showcase Your Talent Watched a video of a sport, instrument, singing, or dance that you liked? Put your own special spin on it and perform it as a duet. The creation of Karaoke videos in which outstanding singers are invited to perform a duet is a fantastic illustration of this. If a well-known musician sees your Duet and likes it, they might spread the word about it, providing you more visibility and opportunities. #4. Show A Before And After If your company produces goods, shoot a TikTok video of you making one of your products, then Duet your own video to show the finished product. #5. Do The “TikTok Made Me Buy It” Trend On TikTok, many things become popular and people end up purchasing them, which is how the TikTok made me buy trend began. You will perform a product review for the product you are promoting on TikTok in order to make
10 Best Online Marketing Platforms In Nigeria? 2025
As a Nigerian marketer, finding marketing platforms online for you or your clients’ products and services is difficult. Many online marketing platforms in Nigeria have certain weaknesses that can cripple the stability of the product in the market. More than that, it’s important to understand that different products have unique traits that ultimately influence how they should be marketed. The Evolution of Online Marketing in Nigeria Marketing never used to be this way. The normal pattern was always newspapers, magazines, billboards, television – which is still popular, etc. But since the evolution of digital devices, marketing took a new turn as more people adopted these devices and consistently used them. According to Invoice, digital marketing got visible around 2012. With the entry of eCommerce platforms like Jumia and Konga, the digital marketing arena picked. The industry growth between 2012 and 2018 has been tremendous, with these companies steadily increasing their reach. In the future, more businesses and marketing platforms will spring up and with growth hacking strategies in place, their user numbers can proliferate. However, before you can decide to leverage any online marketing platform, you must know if it fits your target market. What To Do Before Choosing an Online Marketing Platform In Nigeria Social media has influenced the way online marketing works. A lot of platforms have tilted their operations to fit the pace of social media environments. So, before you choose an online marketing platform, you must ensure you follow certain steps. These steps include: Research – Researching a platform is very important. Because of the large number of internet users, certain platforms have a select audience. When you can identify these platforms, then you can make informed decisions regarding them, especially if they fit your target market. Follow-Up Conversations – If I were to say check reviews, then I would only limit your investigation. You need to follow different conversations regarding the platform. Most times, do this on the platform. When you follow up on these conversations, it will help you identify the entry points and how you can move in with your product or service. Search For Progress Reports – If you want to know how fast a platform can grow, then you need to ensure you find progress reports regarding the platform. This progress report can come in form of testimonials from users and some collaborators as well. If you duly execute your research on an online marketing platform in Nigeria or any part of the world, you would make fewer mistakes with your advertising, as you will optimize for the best results on your campaigns. Checking each platform’s Google My Business Presence can be a splendid start for you. Choosing an online marketing platform doesn’t have to be your decision. Instead of spending enormous time on research, let professionals who understand the market help you. Book a Free Marketing Consultation with our team by clicking “I want a Free Consultation Session” and let’s get started. What Are The Best Online Marketing Platforms In Nigeria? When you try to consider the best online marketing platforms in Nigeria, you would need to put into account certain important factors such as their history, market share, type of audience, and their number of visitors. And the following platforms you will read about all have received great recommendations from users over the years. Hence, these platforms include: #10. Jumia & Konga (E-commerce Platforms) Jumia and Konga are two of Nigeria’s largest and most popular e-commerce platforms, offering online shopping for a wide range of products, including electronics, fashion, beauty products, groceries, and more. As a business owner, listing your products on these platforms can help you tap into a large, already engaged audience. These platforms have built-in payment systems, logistics networks, and customer trust, making it easier to sell to Nigerian consumers without the need to manage an entire e-commerce website. Additionally, Jumia and Konga offer various promotional opportunities, such as discounts and campaigns, to increase visibility and sales for sellers. #9. Nairaland & Other Local Forums Nairaland is Nigeria’s largest online forum, with millions of members discussing various topics ranging from news to business and personal interests. Businesses can market their products or services on Nairaland by participating in discussions, creating threads, or using paid advertisements within the forum. These platforms offer a unique way to target local audiences based on shared interests. Many businesses use these forums for affiliate marketing, driving traffic to their websites, or advertising their services directly. #8. Google Ads Google Ads is a powerful online advertising platform that allows businesses to display ads on Google’s search engine results pages (SERPs) and other websites that are part of the Google Display Network. Also, Google Ads offers pay-per-click (PPC) advertising, where you only pay when a user clicks on your ad. With Google Ads, businesses can target users based on specific keywords they search for, making it highly effective for lead generation and increasing website traffic. Advertisers can create search ads, display ads, shopping ads, or even video ads (on YouTube), depending on their goals. #7. Twitter (X) Ads Twitter, now known as X, is a popular social media platform in Nigeria, where users share real-time information and engage in conversations on a wide range of topics. Hence, Twitter Ads allow businesses to create promoted tweets, trends, or accounts to reach specific demographics and increase engagement. With its strong use in current events and trending topics, businesses can target users based on interests, location, and behaviors, making it a useful tool for building brand awareness and customer engagement. Sponsored hashtags or influencer collaborations on Twitter can also significantly boost your business visibility. #6. Meta (Facebook and Instagram Ads) Meta, the parent company of Facebook and Instagram, offers powerful advertising solutions through both platforms, which are widely used in Nigeria. Facebook Ads allow businesses to create highly targeted advertisements that appear on users’ News Feeds, in the right-hand column, or within the Messenger app. Instagram, being a more visual platform, is ideal for businesses
Top Digital Marketing Jobs for 2025
In today’s fast-paced digital world, businesses thrive on the internet, creating a massive demand for skilled professionals to manage their online presence. From social media strategists crafting viral campaigns to SEO experts ensuring websites rank on the first page of search engines, digital marketing jobs are at the forefront of modern business growth. As the industry continues to evolve, the need for innovative thinkers and result-driven marketers is stronger than ever. Have you ever wondered which roles in digital marketing are the most sought-after or how you can break into this dynamic industry? Are you curious about the skills, qualifications, and career paths that can lead you to success in digital marketing jobs? Whether you’re a fresh graduate, a career switcher, or an experienced marketer looking to specialize, understanding the top digital marketing jobs can set you on the right path to a fulfilling career. This guide is your gateway to discovering the top digital marketing jobs, exploring their responsibilities, and identifying the skills needed to excel in each role. At Socialander Digital Marketing Agency, we’ve curated this resource to provide you with actionable insights, helping you navigate the world of digital marketing and land the role of your dreams. Dive in and discover the possibilities waiting for you in the exciting realm of digital marketing! You can also look at Digital Marketing Company For Transportation What Is Digital Marketing? Digital marketing is the process of promoting products, services, or brands using digital channels to connect with a targeted audience. Unlike traditional marketing, which relies on mediums like TV, radio, or print, digital marketing uses platforms such as social media, search engines, websites, email, and mobile apps to engage with potential customers in a more direct and interactive way. At its core, digital marketing focuses on meeting people where they spend most of their time—online. It encompasses various strategies, including content marketing, search engine optimization (SEO), social media marketing, email marketing, and paid advertising. Each of these channels plays a crucial role in creating a comprehensive approach to building brand awareness, driving traffic, and converting leads into loyal customers. Digital marketing is essential in today’s world because it offers businesses the ability to reach a global audience, track performance in real time, and personalize communication for better engagement. Whether you’re a startup, a small business, or a large corporation, leveraging digital marketing effectively can help you stay competitive, boost sales, and achieve long-term growth. What are the Career Opportunities in Digital Marketing? Since companies are engaging customers by using the internet. But, they have to use several people in different roles. Above all, you need the skill-sets to help with this purpose. Digital marketing is quite versatile. Also, digital marketing jobs are also creative in nature. As a marketing professional, you might come across these fields in digital marketing: Starting Out a Digital Marketing Job As a fresher, you do not need training in all these. Similarly, you have to master at least two or three of them. But, if you take up the role of a manager, you might have to know a couple of these. Is Digital Marketing a Good Career in 2025? High-value, fun content has a huge scope for growth in Nigeria in 2025. Also, If you are looking to create it as a content author, digital marketing jobs could be a profitable domain. Now could be the time to own your writing skills. Is Digital Marketing A High-Paying Job? Yes, digital marketing can be a high-paying job, depending on your experience, specialization, and the type of organization you work for. As businesses increasingly rely on digital platforms to reach their target audience, the demand for skilled digital marketers continues to rise, making it a lucrative career choice. Factors That Influence Salary in Digital Marketing High-Paying Digital Marketing Roles Why Digital Marketing Pays Well Digital marketing professionals bring measurable value to businesses by driving traffic, generating leads, and increasing sales. As a result, companies are willing to invest in talent that helps them achieve their goals. How To Get a High-Paying Digital Marketing Job? The demand for digital marketing jobs is increasing in today’s connected marketplace. Also, It is one of the most profitable careers out there. With such increasing demand, there is no doubt about getting into the digital industry. Above all, choosing a career in digital marketing is very beneficial. Five Top Digital Marketing Jobs Digital marketing jobs must touch upon tons of skills. Also, there are many digital roles and it has become an awfully remunerative choice. Thus, the demand for digital marketers is increasing. Here are some digital marketing job categories:- #1. Digital Marketing Manager They are responsible for developing, implementing, and managing marketing campaigns. Above all, they seeks to promote a corporation and its product or services. They play major roles in enhancing brand awareness. But, it drives website traffic and leads/customers. Moreover, the digital marketing manager identifies and evaluates new digital technologies. He also uses internet analytics tools for live website traffic. In addition, this is to raise and optimize marketing campaigns. Responsibilities Salary Range The beginning pay of a digital marketing manager in Nigeria. It could also be as low as ₦180,000 monthly. But, a full-fledged manager will earn over ₦350,000 per month. #2. Digital Marketing Executive Digital marketing jobs for executives are answerable for helping digital marketing managers. Also, they plan and put in place the company’s digital marketing plans and techniques. In other words, this is to achieve digital marketing goals and objectives. The digital marketing executive will value more to concentrate on sure areas. For instance, search engine optimization (SEO), paid search (PPC), show media, social media. Responsibilities Other Digital Marketing Executive Job Responsiblities Salary Range The pay of a Digital marketing jobs in Nigeria could also be ₦150,000 monthly. But, a well-showed and full-fledged trafficker will earn over ₦250,000 per month. #3. Social Media Manager This is also good for any Nigerian graduate. Social Media Managers ease corporations to speak with customers across social
Why & How to Use Music in Ads Without Getting Sued
Digital Marketing involves running ads in video form. Most of the time brands prefer to use music in ads. This is is because using music has proven to give better results. It is said that music can increase ad recall, mood enhancement, and the likelihood of purchasing. Here are the things, people love to listen to good music and they would watch anything that has their favorite music in it. To prove this, here’s a statistics from wordstream Music is an important part of video marketing and brand that use music in ads needs to get it right. In light of that, this post is all about getting it right. Benefits of Using Music in Ads Music helps to grab attention even before anything happens in the video. It can inspire people to buy. This is because music is saved in the long-term memory, processed faster, processed in the emotional part of the brain(medial temporal lobe), and connects great to the brain. A lot of people have reported that they tend to remember the music in an ad for a long time. Music has proven to do the following: Must You Have Music in Your Ads? No, you must not. Using music in ads is just a matter of knowing how best you want to communicate your message. You can use an animated explainer video if the ads require it. You can also use voice-overs or you can just go for sound. How To Pick the Right Music in Your Ads Having music in your ads is one, picking the right music for your ad’s message is another. Ultimately, the goal should be to give your audience the best experience and subsequently drive sales. First, you should consider your brand before using any music in your ads. What does your brand represent? what are the cultures? what do you want to be known for?. These questions would help you in choosing the right kind of music for your ads. Let’s take, for example, you want your brand to be known for peace and calmness. With this in mind, you can’t use music that is so loud or violent because it won’t represent who your brand is. Secondly, you have to consider your audience and their demographics. Demographics go beyond who your audience is (in terms of age, gender, interest, location, profession, race, etc.) to their purchase history. This purchase history talks about how your audience must have made buying decisions in the past. This information would shed light on what makes them tick and how you can leverage that. You can use CRM (Customer Relationship Management) software to make this easier. Thirdly, What kind of message do you want to pass?. If it’s more about demonstration then you can use explainer videos. And If it is more sensual, you can use sensual music and so on. The kind of message you want to pass influences the kind of music you use. When you have considered all these, you can go on and choose the right music in your ads! However, it doesn’t stop at choosing the right music, you should know how and where to place this music. And then, unto the main thing, licensing! Licensing talks about if you have permission to use the music or not. Music in Ads Licensing Using music without getting a license will affect you negatively. It will cost your brand one or more of the following: Getting a license for your music involved a lot of things depending on the music and your resources. In most cases, commercial music rights are split between the record label and the publisher. The publisher controls the song (that is, the words and the melody), while the record label controls the recording of that song. Therefore, to use a commercial song in any video, you must obtain two licenses: 1. Sync (synchronization) license from the publisher. 2. Master license from the recording label. The publisher may vary from a large company with thousands of artists to individual songwriters who publish their work. The Sync and Master licenses will give you the right to use copyrighted music in videos and similar media projects. However, if you plan to broadcast or publicly play your video, you may also need to obtain a performance license. Terms in Music Licensing #1. Fair Use: According to Merrian Webster dictionary, Fair use is “a legal doctrine that portions of copyrighted materials may be used without permission of the copyright owner provided the use is fair and reasonable, does not substantially impair the value of the materials, and does not curtail the profits reasonably expected by the owner.” You can use any music under this law. Although, there are restrictions to this especially if you’re using the music for a commercial purpose. #2. Creative Commons: Creative Commons is a nonprofit organization that makes digital media available for others to build upon legally and share. There is a lot of free music under creative commons. However, you should do your research and pay attention to details. There might be restrictions that you should watch out for. #3. Public Domains: Music with expired copyrights fall under this category. The music here does not have intellectual property laws, like copyrights, trademarks, or patents. Even at that, there’s no guarantee that you would use this music without paying any fee. Therefore, you should check the details before you use any music under this domain. #4. Royalty-free: This means you do not have to pay ongoing fees for using this music. But bear in mind that the music here has copyrights. It only means you pay for the license once or in any other way depending on the agreement. #5. Copyright-free: The music here is not protected by copyright. This could be because someone else has acquired the copyright or the copyright has expired. Moreover, you still have to pay some fees. Do your research well and know the requirements for using this kind of music. What if