Everything You Need To Know About Email Marketing In 2021
What is it about email marketing in 2021 that you need to know? ‘’I’ve been in the email marketing game for more than three years now, there’s nothing new about it so don’t tell me nonsense!’’ That was Mark’s reaction when I approached him about the concepts that plague email marketers in 2021. However, I was able to get five minutes of his time and at the end of our discussion here’s what Mark had to say; ‘’I never knew about most of these, thank you for insisting Emma.’’ Do you have three minutes? Great! Let me share the same information about email marketing in 2021 that made Mark exclaim in appreciation. What Is Email Marketing? Let’s begin with what you may know about email marketing. And as the name implies, it is a strategy that employs email as a channel of communication to sell/convince prospects, causing them to patronize your product(s) or service(s). How Old Is Email Marketing? Email marketing is older than the Gen Zs, this means that it’s way older than the new generation social media platforms such as Facebook, Instagram, Twitter, TikTok, Snapchat, etc. However, most people have failed to recognize its power, do not understand how to maximize it for business/brand growth, or have never heard of it before (very unlikely). Is Email Marketing Still Relevant In 2021? As part of the many digital tools currently available for marketing purposes, email marketing is known to be among the best marketing tools that exist to be used by business owners and companies like yours to build trust and also create brand awareness. How Does Email Marketing Work? In simple terms, it involves sending out specially crafted messages to multiple recipients at the same time, customers, and potential clients in your company’s marketing effort using email as your broadcast tool. With this, you would assume that email marketing is something pretty easy to do but it might require some specific skills to be able to successfully run an email marketing campaign. Don’t worry, you will discover the techniques required for email marketing in 2021 here. Like other endeavors, email marketing has experts whose job is to create and render gainful email campaigns for businesses and companies. These experts are the ones referred to as ‘email marketers.’ How to use email marketing in 2021 to boost sales 1. Build Your List There is no email marketing without an email list. This is why building a solid email list is paramount to your email marketing campaign success in 2021. As difficult as this may seem, if you already offer a great product or service, you can begin building your email list by asking your existing customers to sign up on your website. Because some persons require a little more motivation than others, you could add a discount on your product or service for those who subscribe to your email broadcast. Next, you plan your email marketing journey. 2. Plan Your Campaigns “If you fail to plan, you plan to fail.’’ This also applies here because a single campaign may not run forever so you will need to have a timeline and assigned milestones as well as means to reach these milestones in time. As observed in some interesting email marketing campaigns, one way to get new prospects on your email list is by incentivizing referrals. This encourages existing customers or listed emails to recommend your services and sign up to your email list for tokens such as discounts. Once this is achieved, you begin to sieve through your email funnel for the best results. 3. Sieve Success Regardless of how good your plan and sales copy may be, some emails in your campaign will not be delivered or read. This is where you begin to classify emails on your list based on observations like email response, delivery, etc. This helps you select and treat your most promising prospects and customers with the required attention while strategizing for failed prospects. Skills for Email Marketing In 2021 Context Research Before you can easily sell a product or service, you must first understand the needs of your prospective customer. Then you will have to connect their needs to your offering (sales pitch). And there is no way you can achieve this without a good understanding of your recipient’s pain points or wants. With enough information, you can then advance to creating your sales copy with your copywriting skills or by outsourcing to a copywriter. In the case where you outsource, your context research gives your contractor the best idea of what your ideal email marketing copy should be and also helps you rate the copy on completion. Copywriting This is a high-paying skill that not only influences email marketing results but cuts across the digital marketing space like a two-edged sword – a good sales copy will rack in revenue while a bad sales copy will murder your brand. Copywriting involves the creative construction and arrangement of words and sentences with a good understanding of the desired customer need or wants to promote readers’ interest in a product or service and cause a sales conversion or new customer attraction as the case may be. Email marketing copies are a combination of easy-to-understand and relatable storytelling that drives your prospects to perform the desired action that increases revenue and generates profit for your business. However, customers need to be kept happy and this can also be done through email marketing when good communication and customer relation skills are employed. Communication/Customer Relations After getting their attention, you need to keep it. This is where your customer relations and communication skills come to play. When prospects become customers, they may have doubts but when good customer relations comes in, you are more likely to move them from just customers to fans. This should be the end product of your email marketing campaign in 2021 if you want to build a sustainable business. You don’t have to be nice only on your sales pitch, you
10 Tips for Developing a Fantastic Mobile-Friendly Website
If you don’t have a mobile-friendly website, then you’re losing so much traffic to your competitors. The world has gradually adopted mobile devices as the first line of communication and research, so anyone who wants to learn about you or your business first searches about you – and many of them use their mobile devices. Statista believes that mobile accounts for approximately half of the web traffic worldwide. In the third quarter of 2020, mobile devices generated 50.81% of global website traffic, consistently hovering around the 50% mark since the beginning of 2017. These data communicate the heightened importance of having a mobile-friendly website. Apart from the huge traffic you can get, there is so much more optimizing your website for mobile can do for you. So, this is the core conversation in this article, much attention will be given to how mobile optimization has strengthened. How Do I Know If My Website is Mobile-Friendly? If you have a new website, then the chances of your website are optimized for mobile is great. However, you need to run a complete check to be extra sure your website is mobile-friendly. Google has a mobile-friendly testing tool. In using this tool, you only need to input the URL of your website and it will run an automatic check. Apart from getting an answer on the mobile-friendliness of your website, you will receive a screenshot of how your page pops on a smartphone screen and a list of recommendations to improve the overall mobile experience. If the tool signals your website needs a lot of work, then you need to pay key attention to the problems and create top-notch solutions for each of them. By executing this, you improve your website’s visibility in the search engines, ensure more of your visitors stick around and improve conversions on your site. Alternatively, if you get an excellent report, then you don’t need to prioritize updating your website. But never stop considering ways to improve the mobile experience of your users. 10 Tips for Developing a Fantastic Mobile-Friendly Website When you want to develop a mobile-friendly website, you need to follow the right steps so you don’t cause irrecoverable damage to your website. Some of the tips you should follow include: 1. Choose Mobile Responsive Template Building a responsive website is the best way to create a site that functions effectively and optimally across mobile and desktop. All designers believe this because a responsive website contains every content and information you can access through all your devices, but the site aligns to portray itself depending on the device used in displaying it. For example, when you visit LinkedIn with your mobile device, you get to access a page that portrays the key features of the platform with most of the icons on the bottom end of the screen. When you use your desktop to view this same website, the interphase is bigger as you can see jobs, opportunities and so much more on the same homepage screen. With a quality, responsive design, you can make your website mobile-friendly without limiting the information your mobile visitors can access—they still get all the same content the rest of your visitors do. And responsive design is also good for SEO. Google directly recommends it. Even if you don’t know how to build a responsive website, that’s not really a problem as you can access a lot of resource tools to help you. And even when those tools don’t give you what you really desire, then you can take the next big step. 2. Apply Shorter Paragraphs and Sentences Reading on large devices has been difficult, and when you now bring a smaller device and fill a paragraph with chunks of text, you worsen the case. Even Readable believes simply shortening the length of your sentences will lead to the most impressive effect on the readability score. Instead of using long paragraphs, break them into brief paragraphs and try to keep your sentences below twenty words. Even if you’re still going on a train of thought, you can create a divergence to continue it on a new paragraph. 3. Use Light Images A light website is vital when you want it to be mobile-friendly. Because almost every website has plugins and files that have some weight, they can pull down the website speed and make it very difficult for mobile users who would experience a slow loading time. Google strongly believes that website speed is a vital ranking factor. The Search team announced speed would be a ranking signal for desktop searches in 2010 and as of (July 2018), page speed will be a ranking factor for mobile searches too. Well, we’ve seen how accelerated mobile pages take stronger priority compared to others. When it comes to mobile, this is so vital. If you’ve ever tried to load a webpage somewhere remote, the slow loading time can be so frustrating, You might wait for up to a minute for a single page to load and you might just give up your goal. 4. Avoid Flash According to CMN, FLASH is a bandwidth-friendly and browser-independent vector-graphic animation technology. There are benefits to using websites developed in FLASH and several drawbacks that can influence a person’s ability to surf the web pages effectively. Flash creates an interesting animation design for a website, but with more emphasis on functionality and little on design, you need to investigate how using a FLASH is really important. Apart from the fact that search engine bots can not read flash pages, they make surfing through a website difficult for any user. For example, when you visit a flash website and you click a certain button if you want to return to the previous page and you press “back”, the flash functionality doesn’t support such a move. 5. Use Buttons Carefully Large buttons might not look aesthetically correct for a designer. So, the next line of action would be to reduce the size of the button tremendously. However, when a user cannot press a button on your
10 Small Business Website Essentials You Need for Your Site
When you run a small business, installing certain website essentials for your site will keep your customers returning. And you know returning customers will save you the money you will spend on re-targeted advertising. While quality user experience and effective functionalities are the biggest reasons while users return to small business websites, there are other useful resources you can use. Poor website loading speed can be extremely harmful to businesses. Most consumers expect a web page to load in 2 seconds or fewer. 79% of shoppers reported they would not return to purchase from a slow-loading website. Additionally, another 75% of consumers admit they judge a business’ credibility based on its website design (MarkBrinker) Hence, it’s clear that having a functional and well-optimized website is vital for success in the business world. But what are the essentials and for a great business website and how long does it take to effect them? That’s what a lot of our conversations will cover in this content. What is a Business Website? A business website acts as a space to provide general information about your business or a direct e-commerce platform. Whether you create a simple website that has a little about your business or an e-commerce site complex, the most important thing to do is to make clear what your company does, on the homepage in simple terms. In building a great website, you must put into serious consideration the pathway of your user. And an added advantage would be to possess web analysis tools that help you track their behavior on your site. It doesn’t matter the fundamental goal you have for your business website, it’s important you simplify the process for users. 10 Small Business Website Essentials You Need for Your Site Getting overwhelmed when starting with a website project is normal; there is a lot to consider. While every business is unique, there are some things you should always plan for when you’re designing and developing a business webiste. These business website essentials include: 1. Clear Roadmap Certainly, your small business website should be aesthetically pleasing, but most importantly, useful. Before choosing a server or writing an HTML tag, you need to define how you want your website to function. This is important for both user experience and SEO, as Google takes site content and structure into account when ranking the search. A good trick would be to create a site layout diagram and take it out. This is what designers call “grid layout,” and run it with a few friends to make sure it’s logical and intuitive. You can plan this journey using a lot of applications although Adobe XD is quite the favourite choice. 2. Mobile Optimization Smartphones and tablets are influencing increasing numbers of web traffic, and the numbers will only increase as mobile devices become cheaper and more ubiquitous. Mobile internet use had increased significantly. 53 percent of web traffic worldwide came from mobile users in 2019, compared to 56.7 percent from desktop users. This didn’t come as an enormous surprise because, as far back as 2015, Google reported that more searches were conducted on mobile than on any other device category. Hence, if some one searches for a club on their smartphone, they will probably be waiting to hit a club in an hour. Therefore, it is better if your website can be read on mobile devices. Responsive website design allows you to use flexible offers so that your website design adapts to the screen you are browsing. You can enter HTML code to fill the sidebar, to transfer 20% of the width of the screen, with the remaining 80% reserved for your website text. Formats are adjustable and images are scalable to provide a better web experience on a wide variety of devices. 3. Strong Call to Action It is never enough to present interesting content and options on your website; You need a strong call-to-action statement at the end of every piece of content to turn your viewer visitors into action takers. Your goal must be to help them build an understanding of your offers and ultimately make a purchase. Never assume that your visitors know how everything works; a great marketing funnel is all you need. However, use calls to action throughout the sales funnel and subtly guide them through each stage of the process. It sounds simple, and it works in a simpler way. 4. Easy Navigation Big, busy navigation bars and visual menus went the way of the dinosaurs. Effective and simple frames took up higher attention as it became a strong demand among other website essentials for individuals and companies with websites. The design of the site should completely incorporate the mobile and desktop platforms, especially since up to 60% of internet access is now via mobile devices, and 34% of mobile users use it. People primarily use mobile phones to access the web, rather than laptops or desktops. Studies have shown that ghost buttons have lower conversions compared to solid colored buttons, which are easy to see in an image page. By all means, use the Ghost buttons sparingly, in places where you won’t get lost. And remember, when it comes to web design, the simplest is generally the best. 5. Strong Security If you sell something online, do your best to protect your site with an SSL certificate. SSL will encrypt communications between you and your customers (ie, credit card number, social security number), easing their fear of providing such information. To make securing your website easier, Google Chrome already displays a message saying “Your connection to this site is not secure” in the address bar of all pages without the HTTPS prefix. While it is too early to get consistent numbers, sites without up-to-date HTTPS addresses will probably lose visitors, who may view the site as a potential security risk. Make all the necessary encoding adjustments now, so you don’t have to worry about it later. 6. Compelling Imagery When you use them efficiently, images on your site can
10 Reasons Your Business Should Invest in Digital Marketing
Every business should heavily invest in digital marketing. Of course, this might not persuade you until every conversation about the reasons you should take this decision is clear to you. Well, it’s vital you understand that there are only a few things that can limit a successful business, and the lack of a futuristic approach is one of them. Digital marketing has grown so big that its importance to a business cannot be overemphasized. With people always making a Google or Bing search about any business before they make a purchase, you must understand how much you’ll lose when your business is not leveraging digital marketing. Summarily, you must accept that investing in digital marketing is a survival strategy and not just a business hack. All you need to do would be to look at some reasons I’ll state here and start looking for how to scale your business through digital marketing. 1. Increased Traffic Traffic is the live-wire of any business. Without traffic, a business won’t get its targeted customers as they will lose out on so much. Poor traffic is usually the result of bad advertising or no advertising at all. And without customers, a business is not a business. A good investment in digital marketing will turn the fortunes around for you as a businessperson. You’ll draw traffic from both old and new customers, which will make your marketing easier all around. You can start by implementing some strategies you know, or you can follow the instruction below. In increasing traffic, there are many strategies. However, using the right ones that will give you the best results in less time is difficult to find. However, Socialander is in the business of helping you get real time traffic that will convert strongly for you. Book a free consultation session with us today by clicking “I want a Free Consultation Session”, so we get started. 2. Greater Brand Awareness Building your brand is a powerful way to scale your business. As more people get to know about your offerings, you become an option for them when they’re seeking for a solution in your chosen industry. According to Taboola, brand awareness is important because it helps audiences understand, recall, and become comfortable with your branding and products. Since customers already recognize your brand, they will be more likely to buy from your business than, say, a competitor’s business with which they’re not as familiar. So, creating powerful awareness about your brand is fully your responsibility. Take it as a serious goal and invest strongly in digital marketing to make it a reality. With greater brand awareness and an outstanding marketing funnel, you can convert any lead to a customer while you’re asleep. 3. More Marketing Channels Marketing is a serious business. Without marketing your products or services, no one would know that you exist, hence, they won’t patronize you even if you can solve their problem. Now, many businesses do a lot of marketing, but many of them use the wrong channels which doesn’t get them a good return on investment. Digital marketing will offer you an opportunity to explore many marketing channels you can use. Some channels have a wide variety of users, while the other channels have a more targeted audience. For example, Facebook has a variety of users, while LinkedIn is basically for business professionals. 4. Less Advertising Cost Advertising costs serious money. A lot of companies spend about 20% of their profits on advertisements in order to ensure they keep their position in the market. And as many of these companies in competition keep dumping money into advertising, the cost of advertising keeps increasing. But this was the case when there were fewer advertising channels like newspapers, magazines, and television. Today, television remains a sound choice for many industries in business, however, the others have switched to social media channels and search engines. On these channels, you don’t get to pay a fixed advertising rate. Instead, you can choose a budget and timeline for your advertisement. When you invest in digital marketing, you can save a lot of money on advertising. 5. Access to Data Insights Data is important. Without data, you will make poor business decisions wherein you will lose money, time, customers, and other resources. So, for every decision, you take as a business professional, solid data must support it to ensure it’s not another stone thrown into the deep sea. According to Datapine, the importance of data in decision lies in consistency and continual growth. It enables companies to create new business opportunities, generate more revenue, predict future trends, optimize current operational efforts, and produce actionable insights. With this knowledge, ensure you’re paying attention to your metrics each time. Because correct data insight will help you make the right decision when you use the right tools. 6. Flexibility Rigidity is the curse of any business. When you cannot adapt your business to the growing technological demands, then you’ll remain strongly limited and your business can go underground. According to Flexjobs, inflexible companies would be smart to take these tidbits to heart and examine their current policies. Not only do flexible businesses have a more engaged and productive workforce, but they also see cost savings and revenue growth. So, you must avoid this at all costs by setting up a structure to stay relevant. Setting up this flexible structure demands you’re knowledgeable about strategies which you can leverage to get work done easier and faster. An investment in digital marketing will help you set this up. 7. Increase in Mobile Users The number of smartphone users worldwide today surpasses three billion and is forecast to further grow by several hundred million in the next few years. China, India, and the United States are the countries with the highest number of smartphone users, with each country easily surpassing the 100 million user mark (Statista). With a stronger level of attention now on phones instead of newspapers or magazines, advertising companies have shifted their attention as well. Search engines have jumped on this trend by making mobile optimization
9 Ways Realtors Can Use Digital Marketing to Boost Sales
In every area of business, digital marketing continues to show its importance and strength. Before anyone makes a purchase from any product or service provider, they’ll perform a quick search to determine the viability of the business online. When the result is negative, it weakens buyer-decision immediately. As a realtor, you shouldn’t miss out on the beauty and ease digital marketing can add to your business. With a substantial structure, you can close deals and get to work with many clients without doing a lot of sourcing – the clients come to you. It’s really simple, and I’ll be showing you 9 Ways Realtors Can Use Digital Marketing to Boost Sales. The Role of Digital Marketing in Real Estate Digital marketing cuts across every area of business. If you run a profitable business without digital marketing, then you’re standing at the edge of the cliff because your competitors using it are coming to run down your profits to deep pocket losses. A suitable cover for you would be to learn about how digital marketing can be an extra tool in your business arsenal, so you stay on top of your competition while spending less on overhead and advertising. With a great digital company working alongside you, you won’t fail. 9 Ways Realtors Can Use Digital Marketing to Boost Sales As a realtor who wants to use digital marketing to boost sales, you must understand certain foundational subjects and the key hacks that will give you speed. In here, you will find nine ways realtor can use digital marketing to boost sales. They include: 1. Paid Advertising Paid advertising remains as viable as ever. If you want to reach your target customer without burning deep holes in your company’s pocket, then you need to use paid advertising. On paid advertising, you have the guarantee that you’ll pay for every click you get, and you can only get these clicks from potential customers. The average conversion rate across Google Ads is 4.40% on the search network and 0.57% on the display network. The last time calculations show average Google Ads conversion rates, as a benchmark of 3.75% on the search network and a benchmark of 0.77% on the display network (WordStream). A lot of conversions are possible on paid advertising if you have a great copy and an even better funnel. In creating a great funnel, there are nine key principles you must implement from start to finish. Don’t worry, we have a detailed guide on creating a marketing funnel that will make your journey easy. Further Reading: How to Create the Ultimate Marketing Funnel 2. Host Virtual Tours In purchasing a house, people want to have the first-hand experience. They want a tour of the facility where they can structure their imaginations to see how the place will be a great environment for them to live in. But with the new normal, physical tours are in a race to keep their heads up. According to Hometrack, a 3D virtual tour, on the other hand, offers benefits and alleviates anxieties for all parties. And now, at a time when agents are adapting to stay-at-home orders in the midst of the COVID-19 pandemic, an efficient and engaging tool is just what an agent needs in the toolbox. You can run virtual tours using a plethora of tools available for you such as Lapentor, OpenSpace3D, and Marzipano. However, you need to ensure you take real footage of the home and you don’t miss out on key detailing regarding the home, neighbourhood and views. 3. Build a User-Friendly Website Websites are your online home. When you fail to implement an amazing structure to your website, you will keep getting a lot of new and returning visitors. But this possibility will happen when you invest not only in a beautiful user experience, but in a simplified system design. Even Search Engine Journal believes without creating something that makes logical sense, your other SEO, content, and even design efforts may be for nothing. A good website structure should have a significant impact on SEO traffic and conversion. So, you must ensure your website fulfils all the vital requirements regarding usability and functionality. Since you’re in the real estate market, use a lot of pictures to communicate the luxurious experience a lot of homes can give, then have a simple contact form wherein people can reach you for more information. 4. Host a Webinar Webinars are getting more traction than physical conferences. With social distancing rules, hosting webinars save a lot of logistics costs for many companies and industries. And if you’ve not convinced the client enough to take them on a tour, a webinar is a great place to start. When you want to host a webinar, you need to find an efficient platform that can contain the number of people you’ve invited. Zoom has captured the heart of many individuals in the tech space with its efficient and astounding platform which can host hundreds of people. With a great webinar hosting tool, you can reach out to individuals who are still contemplating a decision to do business with you as a realtor. 5. Structure an Email Campaign Emails still give the highest conversion rate among all other advertising platforms in the world. Your email marketing conversion rate is the percentage of subscribers who complete a goal action after reading your email. This is an important metric for most marketers, as it shows how effective your email marketing is and determines your return on investment. (Campaign Monitor). But in creating an email, you need to use the right structure, language, and target market to make it work. One solid advantage email gives any realtor in the digital marketing space is the ability to personalize messages. Of course, personalization is one of the biggest digital marketing trends in the world. 6. Invest in SEO Search engine optimization holds an important position for realtors who seek to use digital marketing strategies to grow their business. When you don’t understand and completely utilize
10 Effective SEO Techniques to Drive Organic Traffic in 2021
When you want to drive traffic, search engine marketing can help set you on top of your competitors for a while, but nothing beats SEO in the long run. For this reason, search engine optimization remains the one true efficient strategy that businesses utilize to draw traffic away from their competition and to themselves. But SEO is so broad. It has many intricacies, so mastering and implementing all the SEO techniques will take you years of practice. Well, with search engines updating their algorithms from time to time, so much will still change. However, some SEO techniques will never burn out as the importance of quality content still carries the same value. Conclusively, let’s look at some key SEO techniques that can help you pull organic traffic easier and faster to your blog from search engines. These techniques will contain practical insights, which will show you how to get it all done while drawing examples from blogs that have practiced these techniques consistently. Setting Up Your Site For Optimal Performance A lot of websites possess quality content that can make them show up on the top of SERPs, however, poor site structure and optimization can crumble their chances. Testing your page ranking using Keyword Rank Checker is a very important step. When you input your URL, you can have access to see certain keywords where you’re ranking. If you truly seek to sit on top of the result pages, then you have to start with understanding the keywords you have and what other keywords you need to rank for. For checking the overall health of your site, simply head over to GTMetrix, where you get real-time analysis on your site speed, bounce rate, and a lot more. 10 Effective SEO Techniques to Drive Organic Traffic in 2021 There are a lot of techniques that can help you draw organic traffic from the search engines to your blog. However, these we are about to list here are the best and easiest strategies to implement that will give you the highest results in less time. So, the strategies include: 10. Invest in Long-Form Content According to Neil Patel, long-form content offers you a higher number of backlinks than short-form content. Now, this doesn’t mean that writing long-form content is the best strategy every time, however, it simply acts as a signal to a lot of individuals that long-form content means the writer has a firm knowledge of the subject. Long-form content isn’t perfect for all forms of content. Certain contents require an immediate response or a well-outlined set of directives. These directives can lead any user to their goal, and this is vital, as satisfying user intent has greater importance compared to pleasing search engine robots. For example, when a user makes a search query on “how to drive”, the user isn’t looking for well-detailed content that analyzes all the key aspects of a vehicle. The user isn’t completely interested in knowing about the different car engines, transmission processes, and even characteristics. As a blogger, you might think that writing exhaustively on this topic will make you rank for the keyword. Well, I hate to break it to you that a set of clear directives on how to start and move a vehicle well will trump all your hard work. On the other hand, a topic like this one you’re reading demands a stronger level of detail, hence, you can address it as a long form content. And long form contents can help you target over one keyword, which is an age old SEO technique. But when you need to use bullet points, use them as search engine easily pick them off. Optimizing Older Posts When you probably don’t want to write another 2,000 words for an article, an excellent strategy would be to check if you have anything similar to what you want to write on your blog. When you find something with a high level of similarity, you only need to edit it and expand on the content with your new train of thought. In choosing a content to update, you must ensure it has enough authority – people have constantly read it and found it interesting. Of course, the content needs to be in line with your current research. You would need to use a tool like Google Search Console to check the behaviour of the content and apply the vital changes immediately. 9. Utilize YouTube SEO YouTube remains the platform with the second biggest traffic in the world. When you have a video, that solves a certain problem, uploading it on YouTube will make it reach a wider audience and build you a strong list of subscribers that can help you build your brand and fan base. YouTube results show up on search engines as much as results from other normal articles. So, you must ensure you can optimize to show up for results that demand the presence of a video before any sort of article. To get visible on search engines, you need to: Create Playlists Playlists help users find videos that are closely related. For example, you can create a playlist for copywriting videos that will outline subjects such as “6 Copyrighting Hacks For Any Beginner” and “How To Start Your Copywriting Career” instead of leaving them as stand-alone videos. Optimize Your Video For Search Engines When your videos cannot show up on search engines, then you’re losing a lot of traffic and money. So, you must do better for yourself by ensuring you optimize your videos to rank for select search engine queries in your specific niche or area of interest. A good way to optimize your videos would be to use the right hashtags, keywords, and other SEO techniques that are peculiar to the platform alone. Use Custom Thumbnails Picking up videos without copyright can get you a serious ban from the platform. So, I’m sure you know about that and wouldn’t want to dabble into such practice. Creating original videos that will
9 Tools for Easy Competitive Website Analysis
Analysis of web data is critical in every decision-making process. When you know where your customers are going, you can create a diversion to ensure they come to you. But getting this data is difficult when you don’t have the right web analysis tools and applications. FocusTapps believe that web apps offer options for enhanced customer support. They can be the first line of contact between potential customers and the business. Applications are developed so customer support is accessed at any time, and this can help drive customer loyalty. While many tools can perform this function, we will simply consider about nine smart and efficient tools that can perform a comprehensive web analysis between two competitor sites. With these tools, you can spy on your competition and get to know where they’re drawing a pool of their customers from, and the process they use. But before we get into the tools, let’s define web analysis and reiterate its importance to your business. What is Web Analysis Finding and comparing information over two similar platforms is difficult. If you would visit the websites one by one to check them out, it would take a very long time. And truly; you won’t get a lot of information, hence, you need to employ another strategy. According to Wikipedia, Web analytics or Website Analysis is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic, but can be a tool for business and market research in order to assess and improve website effectiveness. With this definition, you can see that web analytics play an important role in the business decision process, creating marketing funnels and even developing social media marketing strategies. What Are Web Analysis Tools? Web Analysis tools are tools that give you a standard and comprehensive summary of everything you need to know about a website. With websites having so much data, a tool that removes the clutter and helps you focus on what’s truly important is vital. For example, assuming you want to compare how Amazon gets their traffic with how Microsoft gets their traffic, an excellent tool will do the job. With a quality web analysis tool, you can perform a lot of investigations, however, that’s what we will fully consider in the next section. How Do Web Analysis Tools Work? Web analytics tools work in so many ways. However, we want to apportion it to a few important roles they play in the entire process. These roles include: Tagging web pages by inserting a snippet of JavaScript in the web page’s code. Counting time the page gets a visitor or a click on a link. The tag can also gather other information like device, browser, and geographic location (via IP address). Using cookies to track individual sessions and to determine repeat visits from the same browser. Many people usually delete cookies and browsing history, so it makes it difficult for many web analysis tools to function effectively. However, the tools I’m about to show you aren’t limited by these deterrents. 9 Tools for Easy Competitive Website Analysis Web analysis is broad. Traditionally following the process will take you time, energy and more resources. A better way would be to utilize a web analysis tool, but with many of them in the market, settling for an efficient one becomes an additional problem. Well, you don’t need to think a lot on it as this section outlines the best tools for easy competitive web analysis. These tools include: 9. Woopra Woopra is an outstanding web analysis tool that gives real-time analytics tracking. Unlike Google Analytics that can take hours to update, Woopra operates in a different measure. It is an application that gives you complete data on visitor stats, and all their touch points on your webpage. Syncing user data has never been simpler without the help of any developer, but Woopra does that for you. With the possibility of seamlessly unifying data across product marketing, sales, and customer support, you will take real-time action with the right triggers. You also can interact with individual site visitors and analyze the growth metric of any trend. This can be a significant feature for your e-commerce site to interact with customers. Woopra offers a limited freebie plan and three special premium plans which cost $349, and $999 per month. 8. Mouseflow Mouseflow believes your users aren’t converting to customers because you’ve not utilized their platform. And maybe they have a point considering the outstanding features that they have made available for you. Mouseflow automatically creates 6 types of heat maps for all your pages immediately after you record your website. With this heat mat, you will discover the part on your page that generates the most clicks, how far they scroll and move through your page, what gets their attention, where are your visitors from, and how they interact with dynamic elements on your site. With automated funnels tailored for every campaign, user feedback where you get to see what problems your customer is facing, Mouseflow will give you data that will make your profits flow. You can choose from any of their plans which cost $79,$159, and $229 per month. 7. Chartbeat Chartbeat seeks to perform one obligation; monitor and optimize your content for long-term audience loyalty. Of course, with a plethora of alternatives available for your product or service, you know the value of retaining visitors. This web analysis tool reveals how your audience connects with your content in actual time, assessing KPIs over the long term, and how easily your videos capture viewer attention. Chartbeat helps you improve audience engagement, make editorial decisions, and increase readership. It delivers real-time analytics, insights, and transformative tools for content teams around the world. At the beginning of each day, you will take important decisions — whether it’s automated insights delivered to you or flexible tools to build more in-depth reports. On this platform, you have standard, basic, and premium
How to Create the Ultimate Marketing Funnel
Taking someone that showed interest in your product or service from the place of interest to the place of purchase is difficult. For this reason, vast companies hire marketers and diverse creatives to help them create a marketing funnel that will convert their leads to customers. If you’re still starting off in business, you wouldn’t want to incur those huge agency fees. You would seek an easier and straightforward process that will ensure you get the right results. And that’s what I’ll show you in this article; a quick and outstanding way to create a strong marketing funnel that converts automatically. Of course, we will critically go through all the steps involved in this process, which I have made easier and clearer to read. Each step clearly describes the process and leaves you with a valid call to action. But before we go into this, let’s identify the meaning and importance of a marketing funnel. What is a Marketing Funnel? A marketing funnel is simply a process that helps a visitor understand the services of the business while ensuring they get to make a purchase decision. In other words, a marketing funnel must teach the individual to understand the business and also make a purchase decision. Creating a marketing funnel usually starts withdrawing traffic to either your blog or website. Commanding expert knowledge of the best SEO practices and processes can help you effectively achieve this goal. You might want to stick to traditional marketing because it’s worked for you. Well, building a marketing funnel will save you a lot of money you would waste on outdated marketing systems. So, if you’re still unconvinced about the value of a funnel, let me treat you to some knowledge regarding its importance. What’s the Importance of A Marketing Funnel? A marketing funnel is very important if you’re running any type of business. Because as advertising costs keep rising, you must ensure you’re utilizing every traffic coming to your page or website. A funnel helps you achieve so much, some of which include: In summary, a marketing funnel is a chart that represents the customer’s journey and it has to be crafted expertly for it to bring in any conversions. If you don’t know how to start this process, you’ll find the steps below. All funnels don’t deliver the same level of conversions. If you want to get a funnel that will deliver about 75% of your leads, then you need to work with us at Socialander. Book a Free Marketing Consultation with our team by clicking “I want a Free Consultation Session” and let’s turn your leads to repeated paying customers. Creating a Marketing Funnel | 5 Simple Steps Creating a funnel requires experience, discipline, and a depth of creativity. People can smell a funnel that is not original, and you know the implication of this for your brand. Although you might draw up some patterns from working funnels, you must ensure you add your spark of creativity and personalization. So, if you’re ready to create your marketing funnel, here are the six steps you must follow. They include: 1. Identifying The Problem This is usually the biggest problem so many marketers and business owners make. They try to extinguish flames in the restroom while the kitchen is on fire. However, the most important thing is understanding that there is actually fire and it can damage a lot. For every problem, identification is key. When you identify the problem, you’ve done a large part of the job. And few problems are similar in every line of business. For example, when you run an e-commerce business, poor website loading speed is a tremendous problem, unlike a laundry business where fewer washing machines are a deterrent. Contents That Communicate An Understanding of A Problem When your customers feel you don’t understand them, they’ll switch to a brand wherein they can communicate their pain. So, you must ensure you bridge this gap. And a great way to reach out to them would be with your content. Hence, your content should focus on a few things which include: 2. Seeking a Solution Immediately you’ve identified a problem, seeking a solution is a direct means. Choosing a strategy completely depends on the type of problem you want to solve. For example, when you need a health center on you, you can easily run a quick Google search for health centers within your community and you will get a large range of options from which you can choose. Just imagine you needed to call thousands of people just to get this information; downright stressful. According to SEO Tribunal, Google receives over 63,000 searches per second on any day. That’s the average figure of how many people use Google a day, which translates into at least 2 trillion searches per year, 3.8 million searches per minute, 228 million searches per hour, and 5.6 billion searches per day. So, you can become the go-to expert in your field whenever people encounter any sort of problems at all. With simple blog content, video, etc, you can win the trust of folks searching for solutions within your field. As a business consultant, you can create content around problems people usually face in their business with their corresponding solutions. However, before you begin, ensure you do complete keyword research in order to target the right keywords and input the correct queries. Contents That Communicate Seeking a Solution When it comes to seeking a solution, using PPC and content marketing is vital, especially when you want to reach many people with your solution. When you cannot utilize these tactics, you will find possible customers visiting your competitor’s sites for solutions, and that is bad for business! So, while utilizing this aspect, you still need to be creating content for people at this stage and your content makes up: 3. Screening All Solutions Now the truth remains; people might find you as the best possible result, however, they might not choose you. And the
What Are The Best Online Marketing Platforms In Nigeria?
As a Nigerian marketer, finding marketing platforms online for your clients’ products and services is difficult. Many online marketing platforms in Nigeria have certain weaknesses that can cripple the stability of the product in the market. With this lingering problem, marketers face serious confusion. Research Gates quotes Sheth and Sisodia (1999) who have classified marketing’s lawlike generalizations into four key categories as location-centric, time-centric, market-centric, and competition-centric. While Location-centric focuses on the physical separation between buyers and sellers, time-centric focuses on modeling the same or similar patterns of product and market evolution. Market-centric focuses on dividing the consumer market into well-defined and relatively homogeneous markets. And competition-centric ones focus on competitors and intensive competition. Hence, there are many markets, and there are key strategies to employ when you want to enter any market with your client’s product or service. So, while this article will x-ray the best online marketing platforms in Nigeria, it will help you build a better understanding of the Nigerian market. The Evolution of Online Marketing in Nigeria Marketing never used to be this way. The normal pattern was always newspapers, magazines, billboards, television – which is still popular, etc. But since the evolution of digital devices, marketing took a new turn as more people adopted these devices and consistently used them. According to Invoice, digital marketing got visible around 2012. With the entry of eCommerce platforms like Jumia and Konga, the digital marketing arena picked. The industry growth between 2012 and 2018 has been tremendous, with these companies steadily increasing their reach. In the future, more businesses and marketing platforms will spring up and with growth hacking strategies in place, their user numbers can proliferate. However, before you can decide to leverage any online marketing platform, you must know if it fits your target market. What To Do Before Choosing an Online Marketing Platform In Nigeria Social media has influenced the way online marketing works. A lot of platforms have tilted their operations to fit the pace of social media environments. So, before you choose an online marketing platform, you must ensure you follow certain steps. These steps include: Research – Researching a platform is very important. Because of the large number of internet users, certain platforms have a select audience. When you can identify these platforms, then you can make informed decisions regarding them, especially if they fit your target market. Follow-Up Conversations – If I were to say check reviews, then I would only limit your investigation. You need to follow different conversations regarding the platform. Most times, do this on the platform. When you follow up on these conversations, it will help you identify the entry points and how you can move in with your product or service. Search For Progress Reports – If you want to know how fast a platform can grow, then you need to ensure you find progress reports regarding the platform. This progress report can come in form of testimonials from users and some collaborators as well. If you duly execute your research on an online marketing platform in Nigeria or any part of the world, you would make fewer mistakes with your advertising, as you will optimize for the best results on your campaigns. Checking each platform’s Google My Business Presence can be a splendid start for you. Choosing an online marketing platform doesn’t have to be your decision. Instead of spending enormous time on research, let professionals who understand the market help you. Book a Free Marketing Consultation with our team by clicking “I want a Free Consultation Session” and let’s get started. What Are The Best Online Marketing Platforms In Nigeria? When you try to consider the best online marketing platforms in Nigeria, you would need to put into account certain important factors such as their history, market share, type of audience, and their number of visitors. And the following platforms you will read about all have received great recommendations from users over the years. Hence, these platforms include: 5. Adverture.net Adverture provides a uniquely seamless experience for users and customers. With a strong emphasis on safety and customer satisfaction, you also get to save time on your journey and get quick delivery for your orders. On adverture, you can perform a vast range of tasks from taxi booking, ordering of food, down to listing. Additionally, you can also make reservations at hotels and other accommodation homes when you’re new in a town. If you’re looking for a job, you can find one on adverture. On the other hand, if you’re looking to hire, you can list too on this platform. Adverture gives you an opportunity to sell your brand to its high visitor numbers and remains one of the best online marketing platforms in Nigeria. 4. Mobofree Nigeria When you desire a platform that gives you a wide range of options in products, the Mobofree is just what you need. Since their inception, they’ve connected manufacturers and consumers uniquely. Each product on the platform has a category that displays every piece of information about the product. More so, this product listing has a lot of details that any interested customer can cover in just a few minutes. On Mobofree, you will definitely find an offer that interests you, so please I think you should start shopping immediately. 3. Cheki.com Cheki is also known as Autochek Africa. This is an online environment where you can buy cars, get quality car maintenance services, and even buy an enormous truck for your business. On this platform, you get some of the best deals for exceptional prices within select African countries. The user experience on this platform is seamless. For any car you wish to purchase, you only need to search the name and model through the search bar. After making the search, you will see a wide range of your choice vehicle with different colours and prices. A unique selling proposition that Autochek Africa possesses is that they make their customers do less. For example, when
How To Grow Your Website Using Content Marketing In Nigeria
Content marketing is vital to the success of every business online. If you do business in Nigeria, then leveraging this market is important if you want your business to scale to a tremendous level. Increased traffic to your well-optimized page can draw leads you can easily turn to customers. Hubspot strongly believes that content marketing is essential because it answers your audience’s questions. With content marketing, you can build trust with your audience, improve conversions, connect with your customers, and generate leads. Additionally, in today’s age, customers expect high-quality, consistent content from their favorite brands. Hence, even if you’re growing your brand through social media, you need content marketing to further expand your reach, leveraging content marketing as a Nigerian business. I will show you some strategies you can employ, however, before we get into that, let’s discuss content marketing and its importance. What is Content Marketing? When you enter a query into the search engine, you get to see millions of results no matter the keyword in question. A few times, some of these result pages don’t completely answer your questions and this makes your search even difficult. The problem then isn’t a lack of knowledge regarding the subject, as most of them don’t value the importance of putting out this content online. In defining content marketing, Content Marketing Institute gave a bold definition. They connoted “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and keep a clearly defined audience — and, ultimately, to drive profitable customer action.” So, you may have probably disregarded content marketing because you felt it couldn’t draw customers. Well, I’m sure you’re having a rethink towards that decision. However, if you’re still unconvinced, let’s identify the importance of content marketing in Nigeria and even the world. The Importance of Content Marketing When you don’t understand the importance of something, you can easily neglect it. And this neglect can be costly depending on the importance of the matter at hand. Using content marketing in Nigeria is vital to the growth of your business, and I will share a few reasons with you. They include: Your Competitors Are Using It Email marketing remains the fastest and highest converting platform in marketing. And anyone who consumes an email basically consumes content. This content can either be an article or a sales copy, and that’s why the conversion rates are so high. When you spread the wealth of your knowledge on any subject using content marketing, you build trust with your audience as they refer you as a trusted authority. In the same vein, when you create amazing blog posts like this one, you create the same ripple effect with the search engines. A lot of companies, even the biggest ones, still market their content. So, how much more you? You can start the process immediately, however, if you’re having challenges with your research and writing, you can follow the instruction below. When you want to use content marketing, you must do it the right way to prevent making mistakes that will cost you so much. Book a Free Marketing Consultation with our team by clicking “I want a Free Consultation Session” let’s give you the complete content marketing framework. Grants You Insight About Your Audience Studying graphic and report sheets that trace the activities of your website visitors is not so easy. An easier way to get to them would be to use great contents that target problems they have together with easy-to-use solutions they need for their life and business. When you write great content, your audience will respond, and some details of their conversation can show you where majorities of their problems lie while giving you content ideas you can use. When you understand your audience, selling to them becomes easy as you may not heavily rely on paid advertising. Pulls Major Traffic There are over 2 billion searches on a search engine like Google alone every day. And the only way to stay in the fray apart from paid advertising is content marketing. Due to the connection that content creates between the reader and the brand, a lot of vast companies invest heavily into this aspect of their business as they hire the best writers and fully optimize for SEO in all their content. How To Grow Your Website Using Content Marketing In Nigeria | 6 Simple Hacks Growing your website using content marketing in Nigeria has many advantages. However, there are not a handful of processes that can help you execute this process. Here are a few steps that have helped many professionals create a strong online presence through this process. They include: Constantly Update Fresh Content Fresh content is fresh content. Search engines love fresh content as they believe it drives a new perspective on an existing subject. And if you’ve done your research well, you’ll probably rank for the keyword in a few weeks depending on your domain rating. Using stunning headlines and answering important queries within your content all add to its strength and relevance on the web. However, you must ensure you don’t lose sight of your focus keyword or your core message so the search engines can know what you want to rank for and place you in the right category. Conclusively, posting fresh content is important for SEO reasons, but getting your content indexed holds a higher level of importance. Use High Volume Low Competition Keywords Certain keywords are very competitive. If you decide to search “Digital marketing trends” as a keyword, you will get websites with huge authority competing for this keyword. And if you have a small digital marketing blog, avoid this keyword immediately. Instead, you can focus on other keywords that have great search volume and are not competitive. You might believe they don’t exist, but it requires a lot of work to find them. You can use keyword research tools such as Ubersuggest, Ahrefs, Google Planner, Keyword Everywhere, SEM Rush, Moz, etc. Although I strongly recommend Ahrefs because